Search rank is super important to the success of any website, brand, and content. If fans can’t locate your content, you can’t expect to improve your SEO rank on sites like Google, Bing, and social media.

 

The organic traffic you get from search engine-based sources is incredibly valuable. SEO is an efficient want to spend on digital marketing while creating momentum you can sustain for the long-term.

 

In a sense, it’s the holy grail of digital marketing and getting on that first page of results is so important. Whether you’ve experienced a drop-off in placement or are struggling to outrank competition, ask yourself these questions.

 

Here is how to get your content featured on the first page of search engine results with SEO in 2021.

 

How Do I Rank Higher on Search Engines with SEO in 2021 – see here!

What is Google’s SEO Algorithm?

 

Google has never publicly revealed their SEO algorithm or ranking factors. For marketers and website design experts, it’s a guessing game on what ranks and what moves the needle. Fortunately, the guesses are fairly educated and often confirmed by analysts at Google.

 

Needless to say, Google’s algorithm is sort of a ‘secret recipe’ and it’s one that’s heavily protected.

 

Routinely, there are also updates to the SEO search engine algorithm which means experts constantly have to invest in keeping their knowledge up-to-date. For small business owners, chances are you already have quite a bit to manage outside of search engine optimization, digital marketing, and web design. This is how hiring an SEO expert can make things so much easier.

 

Truth be told, there are more than 200 ranking signals under on-page and off-page, website crawlability, and indexation.

 

What is the #1 SEO Rank Factor in 2021?

 

What do search engines consider the most important factor in where they rank content – it’s quality.

 

Search engines like Google want to provide the best, most relevant content at all times. Ensure yours contains up-to-date information, uses appropriate SEO keywords, isn’t presented in a clickbait type of way, and delivers on user expectations.

 

What is User Intent in SEO and Content Marketing?

 

When a user clicks on your page, they have an expectation for what’s there. For example, a question merits an answer. Another way to put this perhaps is content relevancy. The intent of a search query is a strong signal of what the content should be.

 

Meet your user’s expectation. Deliver it in one-of-a-kind expertise and be an authority on the subject.

 

Is My Mobile Website More Important Than My Desktop?

 

Mobile-friendly websites rank higher than desktop-only sites. This is because more users search using mobile devices. In an effort to accommodate this trend, Google’s algorithms prioritize mobile-responsive websites.

 

Evaluate your site’s mobile design. Could it be better, more intuitive, or more user-friendly – redesigning it could be the best thing you can do for your SEO rank.

 

Does Domain Authority Still Affect My SEO Rank in 2021?

 

Domain authority represents the health of your website. Most people mistake authority to be strictly a representation of the age of the domain. While it matters how long a domain has been in existence, other factors that influence domain authority include your number of active backlinks, popularity of the domain, and its size.

 

Ensure your site is well-maintained. As time passes, if you’re doing everything right, domain authority will build naturally on its own.

 

How Can I Get More SEO Backlinks For My Content?

 

Backlinks are when your site is referenced on another website through a hyperlink. Backlinks indicate popularity, authority, and quality of content.

 

They are very important to Google and search engines who evidently want the best quality content possible featured in query results.

 

You can get more SEO backlinks through various means. Post your content frequently to social media. Let people know you exist. Include share buttons in the content itself, either at the top and/or bottom.

 

Talk to sites similar to yours. Ask them for a backlink. Consider writing a guest blog on another site, linking back to your own content. This is a time-tested strategy that has worked for many in boosting their backlinks and site authority.

 

How Do I Do Internal Linking for SEO?

 

Internal links are a strategy that isn’t done enough on a lot of websites yet it is critical to getting content ranked.

 

If you’ve got high-performing content, internal links can direct users to other content on your website. It will also help direct Google to other content. Internal links will lift your whole site, integrating pages and creating a more closely-linked collection of pages.

 

What Is the Most Important On-Page SEO in 2021?

 

There are several most important on-page SEO in 2021 to ensure are being done correctly.

 

• Title tags should be keyword-optimized, clear, and reflective of the content it represents.

 

• Header tags help to break up the content in more manageable bites and should be optimized with keywords tailored to the sections it represents.

 

• URLs should be written cleanly and including keywords, as opposed to automatically generated URLs.

 

• Alt-image tags should be keyword-optimized, helping search engines to rank images according to the content they display.

 

What Am I Doing to Hurt My Search Engine Ranking?

 

While optimizing for a better ranking, one should also examine what they’re doing that could potentially be sabotaging their SEO strategy.

 

If Google notices something like keyword stuffing – regardless of whether you’ve done it on purpose – your ranking could take a big nosedive. Here are some things that could be hurting your search engine rank.

 

• Keyword stuffing is to fill your content with as many keywords as possible, at the expense of quality. Content like this is often difficult to read, forced in tone, and will result in penalties.

 

• Internal links are a helpful SEO strategy but when the anchor text is ‘click here’ or lacks description, this is a problem. Use anchor text that matches to what’s being linked to.

 

• Backlinks are also very important but not when they are from low-quality link farms. Be careful about how you get backlinks and monitor where they are coming from.

 

• Duplicate title tags are to add the same title tags to multiple pages on your website. Repetitive title tags scream spam. In your title tags, be descriptive, feature targeted keywords, and avoid duplicate language.

 

Why Is It Important How Fast My Website Loads to SEO?

 

No user wants to wait longer than 2-3 seconds for a page to load. It’s bad UX. Google wants websites that are fast-loading to offer their users the best of the best. Your mobile and desktop website should be optimized to minimize loading time.

 

There are various strategies one can use to make a website faster. A skilled web design and marketing expert can certainly provide some guidance.

 

How Often Should I Be Creating New SEO Content And Pages?

 

Post a new article five times a week. Post once a month. Post two articles every two weeks. It doesn’t matter how often you’re posting so long as it’s regularly and on a weekly or monthly schedule.

 

Why we create new SEO content and pages is to show search engines your site is active and updated.

 

Also, new content gives you something to share on social media and email marketing. It’s a strategy to keep eyes on you, keep existing clientele interested, and generate awareness and leads.

 

How Often Should I Maintain and Manage My SEO Strategy?

 

Top spots on search engines see fierce competition. There’s always someone coming, either looking to reclaim what they’ve lost or rank higher than they did previously. You should be managing search engine optimization strategies on an ongoing basis.

 

You are never done with an SEO strategy. It requires continual work to achieve and maintain placement.

 

Source: https://unlimitedexposure.com/basic-digital-marketing/1154-how-do-i-rank-higher-on-search-engines-with-seo-in-2021-%E2%80%93-see-here.html

What is digital marketing – it’s a complicated question with a simple answer.

Digital marketing is any marketing that gets put on online or digital platforms. A basic digital marketing campaign should attract, engage, and convert. Those are the three keywords. Attract. Engage. Convert.

There’s audience on online platforms in-waiting. The average person spends over 1.5 hours on their smartphone every day.

They’re texting, perusing social media, connecting with others, searching on Google or other platforms, checking out the latest headlines, and more. There’s a lot of opportunity to catch a lead!

So how does the average small business make digital marketing work for them – that’s an even better question.

 

What Does A Basic Digital Marketing Campaign For Small Business Look Like in 2021 – see here!

 

 

Different Elements of A Basic Digital Marketing Campaign

Everyone’s got a strategy for digital marketing. They are so many ways to play a campaign but ultimately, they all work from the same basics. These are the categories we’re going to discuss today.

• Website design
• Search engine optimization or SEO
• Content marketing
• Social media
• Email marketing

What Are the Goals of Digital Marketing?

Digital marketing can have many goals. It is often used to increase traffic to one’s website, drive sales, gain customer insights, increase brand awareness, further build trust with a brand’s audience, and also to provide value in various other ways.

How is Website Design Connected to Digital Marketing?

A website is an owned asset. You create it, you manage it. Algorithms change. What’s popular on social media changes. Emails are temporary. As you go out to grab leads and customers, everything leads back to your website. This is the hub around which your digital marketing is built.

To this point, a website is where a lot of brands lose leads. Their websites aren’t fast, mobile responsible, or attractive. They don’t contain the information they should. Their eCommerce shopping experience is lackluster. Ensure your website’s on-point. Have a digital marketing and web design expert evaluate your website.

What Does SEO Do to Your Digital Marketing?

SEO has a big influence on digital marketing. It is what drives users to your website from search engines like Google. It’s dozens of strategies to get your website ranked high, getting you increased visibility more or less for free. SEO can be divided into two categories – on-page and off-page.

• On-page SEO is the technical work you do on your website. This includes creating algorithm-friendly content, optimizing content with keywords, improving site speed, creating internal links, using keywords in the URL and metadata, using headings, and more.
• Off-page SEO is the work you put in outside of your website. This includes building a collection of backlinks. That is, other websites that link back to yours. This indicates to search engines that your site is valuable and relevant. This will aid you in ranking high on any search platform.

Anyone willing to invest the time to earn the knowledge and create content on their site is capable of earning a high search engine ranking through SEO. The more exposure, the more leads. Simple as that.

What Are Different Types of Content Marketing?

Content is free. That’s why users love it. Content can be several things – funny, serious, long, short, entertaining, informative, etc. It’s up to you to decide what’s the most appropriate tone for content to take considering your audience.

Every piece of content is an opportunity to capture leads, interest new and existing customers, and provide value. The best content marketing is well-written, quality, relevant to your target audience, and truthful. Here are a few of the different types of content you may include in your digital campaign

• Landing pages
• Blogs
• Videos, i.e. YouTube
• Infographics
• E-books
• Podcasts
• How-to guides

How Do I Use Social Media For Business?

As important as any other digital marketing component is social media. Billions of accounts are spread across TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, and elsewhere. Choose platforms where your audience is and start building out a presence here.

How you use social media for business involves employing several different strategies. Find prospects, cultivating these leads. Engage your existing audience with regular posts and outreach. Share content – such as blogs, images, and video – with some regularity. When appropriate, participate in conversations such as those occupying trendy hashtags or local discussions. Respond to customer complaints and queries. Share customer reviews. Promote marketing and general news about your brand. And so much more.

Social media is challenging only because it takes time. One has to stay involved in the conversation, be sure posts are going up, and ensure new and current followers are having questions, queries, and complaints responded to in a timely manner.

Is Email Marketing An Effective Tool to Reach Customers With?

Though email isn’t as trendy today as it was twenty years ago, it’s still very, very important. We have email addresses like we have physical addresses. Email is the ‘home’ from which we coordinate various things relating to our digital experience.

Email marketing is the use of email to send out marketing information, such as discounts and promo codes, to advertise new products, to share contests, and/or to share a new digital marketing campaign.

An email has one of the highest ROI of any digital marketing strategy in 2021, bringing in an average return of $41 per every dollar spent. Here are the steps to take to build an email marketing campaign.

1. Start An Email List.
2. Amass Subscribers.
3. Create Content For Your Email Marketing Campaign, Featuring Updates, Videos, and Links to Your Latest Blog.
4. Segment Your Subscribers Based on Demographics, Purchase History, or Other Factors.
5. Set Up A Schedule to Send Out Emails At Recommended Times.
6. Follow Up By Monitoring How Many Conversions Are Attained.

How Do These Make Up A Digital Marketing Strategy?

After you’ve built for yourself a beautiful website, start filling it with regular blogs and content a minimum of once every two weeks. Ensure this content is optimized with SEO keywords and formatted headings.

As you’re tapping into your content marketing strategy, be prepared to share this content on social media. Doing so might stimulate some likes, shares, and conversation which can be responded to.

Then, at the end of the month, once you have a website with at least a few content posts, select the most popular as well as a product recommendation and send out an email blast with a coupon code.

At its essence, this is the skeleton of a digital marketing campaign any small business, brand, entrepreneur, or organization can use. It doesn’t require much more than that. However, this doesn’t mean success is guaranteed. Digital marketing is all about observing the data and tweaking as we go along. Measure clicks. Track success. Identify weak points or where you’re losing customers.

Your website could be difficult to navigate or slow. Your writing could be low-quality or not optimized in the right way for search engines. Maybe there’s a way to write better social media posts to ensure the algorithms get them out there organically. Maybe a paid social media advertising blitz is needed to jumpstart things. There are so many tweaks one can take to potentially drastically increase engagement and performance metrics. This part is all about observation.

Generate awareness in the market. Inform the buyer and have them consider your product or service. Finally, the buyer makes their decision on whether to opt-in (i.e. buy, like, become a follower, etc.). That’s sales 101 and it’s all possible with the right digital marketing strategy executed correctly.

Unlimited Exposure has the tools and expertise to meet any digital marketing small business challenge. We are all about return-on-investment. Your marketing should ideally generate the returns to justify it. We’ll work hard for those results. For a personalized, custom digital marketing strategy that’s in-tune with your needs and your audience, speak to one of our data-driven performance experts today.

 

Source: https://unlimitedexposure.com/basic-digital-marketing/1153-what-does-a-basic-digital-marketing-campaign-for-small-business-look-like-in-2021-%E2%80%93-see-here.html

 You don’t need to hire a professional or a digital marketing agency to create videos for digital marketing.

 

Using the technology on your smartphone and a few handy tools on a laptop, you can accomplish a lot.

 

Crafting a video. Editing a video. Publishing a video. Promoting a video. You can do it all.

 

A smart video marketing campaign keeps you competitive and taps into a growing audience of users who prefer video content in contrast to reading a blog you’ve written or a social media infographics.

 

A video is a call-to-attention. A user has to click on it. It’s a stop-and-watch. There’s a lot on the line with a video. They’re more time-consuming to produce than a blog. While you are asking more from your audience, when done right, video marketing rewards are everything you want them to be and more.

 

How to Create Video Marketing Without the Help of A Professional

Why Use Video Marketing in Your Digital Presence

 

Why we use video marketing is because more and more users prefer to watch videos than consuming content through other methods.

 

Users are more likely to comment on and share a video through social media than a blog or general post.

 

Like other forms of content marketing, video helps improve your SEO, social media numbers, engagement, and overall website metrics.

 

In fact, video conversion rates are almost always higher – and significantly so – than other marketing types.

 

There is also plenty you can do with a video that you can’t do with any other form of content. Video allows your customers to get to know your brand through visual cues. They get to see personality, your voice, and your creativity. Video brings your brand to life! It makes you real!

 

How Much Does It Cost to Make Videos for Marketing My Business?

 

You can create videos at a surprisingly affordable cost with more or less what you already have.

 

Let’s look at YouTube personalities as an example. They’re amateur filmmakers who use smartphones as a starting point to make their videos. If you go this route, there’s very little you need.

 

• A camera, such as the one on your smartphone.
• A software program to edit your video, such as iMovie.

 

These two things are all you need. If you want to take things to the next step, upgrading your camera to a digital single-lens reflex camera, aka a DSLR, will improve overall video quality and provide more options in terms of what you can film.

 

How to Make A Video that Looks Professional – Tips and Tricks to Remember!

 

There are a half-dozen tricks that can add a lot of quality to a video, professional or not.

 

• Clear out your background. Ensure there’s a solid-colored wall there or not anything distracting.

 

• Ensure your professional video marketing has lots of light. Natural light. Artificial light. Strategic lighting aimed at a subject. All of our favourite movies and series have professional people lighting the scene. Do your best to light yours.

 

• No handheld video. Mount your camera on a tripod or a stable surface. Stabilizing a camera avoids sudden shivers or moves that will trick the user into thinking you’re employing a better camera than what you actually have.

 

• Use a separate microphone or film at close-range. Audio quality matters. Using a microphone is one approach that can minimize background noise and capture more of what you’re shooting. If you don’t have access to a microphone, try filming closer to a subject.

 

• To that last point, ensure where your shooting is quiet. You don’t want smartphones buzzing, construction noise, or AC units turning on and off in the background.

 

What You Need in Video Marketing Software

 

So you’ve shot your footage. What’s next – you got it. Put it into your video editing software.

 

There are lots of free video editing tools out there as well as more advanced paid software.

 

Marketing videos don’t really need a lot done to them. They don’t have to be fancy. All you require is a way to cut video, assemble video clips, and save them into a single video with degradation of quality.

 

Have A Clear Idea, Theme, or Focus for Your Video Marketing

 

Something else that should be shared is, even if you get everything right from a technical standpoint, if your video is not about anything important to your target audience you won’t receive their click.

 

Before you start filming, have a clear theme or focus for your video. Define your message.

 

How you communicate the value of your video to the customer matters. Write a script or at minimum, have an outline of what you’re doing to do or say.

 

Do not ramble. Get to the point. Be engaging. Be yourself. Make every second of your video count.

 

How Do I Know My Video Marketing Campaign is Working?

 

The best video marketing campaigns are successful according to how they measure across the following metrics.

 

1. How many people are watching your video. This is captured as ‘total views’.

 

The higher the views, the more successful your video appears to others which can lead to more users clicking and consuming. This metric relies on promotion via social media, email, and additional marketing channels.

 

2. How long a user watches your video for. This shows whether your video is interesting.

 

Platforms usually give this out as ‘engagement rate’. If you notice people aren’t watching your video for very long, it could be for any number of reasons. Evaluate how you’re presenting and whether it’s accurate to the content contained in the video.

 

3. How many page visitors clicked on your video. This is given as ‘play rate’. It is also sometimes given as click-through rate.

 

This metric indicates whether the presentation of a video was interesting enough to click on, if you’re using appropriate keywords, or if people are ignoring your video.

 

Different Types of Video Marketing

 

There are specific standards and expectations for each kind of video a brand produces. Something that’s posted on Instagram, for example, isn’t going to have the same tone or engagement as a long-form video on YouTube.

 

• Long-form how-to guides and education-based videos. This type of video marketing is lengthy, informative, and isn’t as slick as other types.

 

• Ephemeral content are videos that are only meant to be consumed for a temporary period. This type of video doesn’t have to be flashy and can be filmed on a simple smartphone. Snapchat, Instagram, and other platforms provide ephemeral video opportunities.

 

• Product videos are key to a lot of brands. Product videos can introduce how to use a product, the benefits of a product, and how it affects the lives of those who have purchased said product.

 

• Marketing videos are those which market a company culture, products, or services. Promotional-based and usually incorporating elements of animation or graphic design, this is one of the more professional types of video marketing you can produce.

 

These are the main 4 types of video marketing to base a campaign around. Any of these potentially could be better than the others for your brand.

 

Consulting with a digital marketing agency may shine a light on what approach is best to pursue.

 

Subcategories of video types also include vlogs, behind-the-scenes, interviews, webinars, presentations, events, tutorials, product reviews, customer testimonials, live streaming, contests and giveaways, and the publishing and/or sharing of user-generated content.

 

Connect with audience. Realize your business goals. Tap into a whole new way of driving clicks and gaining revenues. Video marketing that reaches through a smartphone screen and emotionally resonates with a user can drive sales unlike any other form of marketing. Find a marketing strategy that works with video. You don’t need a big budget to do it, either. Do it with the experts at Unlimited Exposure. The decision is yours.

 

Source: https://unlimitedexposure.com/basic-digital-marketing/1148-how-to-create-video-marketing-without-the-help-of-a-professional.html

Content is marketing’s secret sauce. It’s why people click. It’s how new brands establish themselves. It’s how existing brands sell more product than the competition. All industries are reliant on quality of content.

Content marketing is increasing in value. Even as consumer behaviour changes, content is something every business needs to learn to specialize in. Here are the best content marketing strategies and guide on how to do content marketing.

What is content marketing?

Content marketing is your best form of advertising. It’s an ‘ad in disguise’, in a way. The vast majority of Internet users are using some sort of ad blocking software. Your traditional Internet marketing PPC ads no longer work.

Why content marketing is great advertising is because you’re giving value to your customers without selling or pretense. It’s genuine communication. Blogs, articles, podcasts, infographics, and videos all fit the definition of what content marketing is. Create this content correctly and they will form the bedrock of your marketing campaign.

The Ultimate Content Marketing Guide for 2020 – A How-To Tutorial for Every Business

How content marketing changed the sales and marketing game

For years, marketing was classically done by building a short-term relationship with a customer. You’d start with creating awareness, qualifying the interest of the customer, and eventually, completing a sale based on this short-term relationship.

Content marketing isn’t short-term. It’s an ongoing effort. The relationship you cultivate is long-game. Why content marketing works is because it doesn’t treat the customer like a number or some sale. It’s constantly providing value to the user in a long-term relationship.

How do I get customers to click on my content?

Content must be valuable to your target audience. ‘Fluff’ pieces and filler have no place in content marketing.

Algorithms have also become smarter about how they classify content. Search engines are looking past keyword optimization and at how content is written. If you’re putting out nonsensical keyword-dense writing, there’s no value in that. It will rank low or not at all. You won’t get the attention you want or generate awareness.

There are three ways to get customers to click on your content marketing. Be useful. Be informative. Be entertaining.

Is my content marketing useful to my target audience?

Millions of users are on search engines and social media to find useful content. That is, content that assists a user in some way. If they are reading and your content is helping them achieve a goal, they will remember you. Make it useful. Think a how-to guide, a step-by-step tutorial, or something similar. This isn’t direct selling. It’s a value-contribution that will ultimately generate awareness and trust from the user to your brand.

Is my content marketing informative to my audience?

Some content is more informative than helpful. Information-based content marketing is educational and generates awareness through information rather than selling. Informative content has got to teach readers something, contribute information that’s new or interesting, and/or should have a value that will last long-term.

Is my content marketing fun and entertaining?

Some of the most memorable content online is pure entertainment. Clever. Funny. Engaging. Memes have been made famous based around this content marketing approach. For entertainment-based content to be successful, you must know your audience. Content like this should be delivered in the tone and feel of the audience.

How do I share my content?

Once you create the most amazing content marketing you can, the next step is getting it attention. Where do you use your content – pretty much everywhere. Post your link to social media, attach it in emails, and feature it on your website.

If you make your content easy for customers to find, they will find it. Content doesn’t get its spotlight without having earned it first. You’ve got to get the word out. Combine your content marketing with other aspects of your digital marketing including social media, email, SEO efforts, and more.

How do I build long-term momentum with my content pieces?

Your content marketing shouldn’t burn out in a week. It should have some lasting value. ‘Evergreen’ content is that which continues to attract clicks for weeks, months, and sometimes years after it is posted. Aim to write blogs, articles, and content that fits this definition.

Content doesn’t have to grow old. It can keep paying off for a long time to come. You will get customers clicking on articles because of their usefulness and over time, as you add to your collection of blogs, this will mean more and more views, clicks, likes, shares, and sales.

What does the future of content marketing look like?

‘Content is king’. You’ve probably heard this before. Marketers love saying it. It’s not untrue. However, if content is indeed considered ‘king’, whole future kingdoms will be built from video.

The future of content marketing is video. More than 85 percent of Internet traffic is related to videos. It is the preferred content type of many users. Video, like other forms of content, are designed to either be useful, informative, or entertaining, or a combination of the three.

There are evergreen content-style videos hosted on YouTube, Facebook, and other platforms. These are very high-quality, professionally-produced. You also have ephemeral content, i.e. videos only accessible for a brief time. There are more live video opportunities on Instagram, Facebook, and other platforms.

When discussing content marketing, do not think we are just talking about writing blogs and articles. Images and video matter – arguably, more than text.

A great strategy is implementing video into your blog. This gives users the chance to consume different forms of content while keeping them engaged.

What’s the most effective video marketing strategy?

The best video marketing are tutorials or demos. A close second are videos which are fun and entertaining. Every video in a campaign, ideally, fits into one of these categories.

If you have a product or service that requires some explanation, make a video. If you want to teach something new to your customers, make a video. If there’s a job a customer’s going to perform with your product, demonstrate how to do it the right way in a video tutorial.

As effective as detailed written articles can be, often it is better to use video. This way, it’s more visual. You can blend in actions, animations, some entertainment when or if appropriate, and speak from one human being to another.

SEO tactics you can use in your content marketing to maximize success

SEO is still very valuable in the landscape of content marketing. The correct keywords allow you to be found by search engines like Google, Bing, Yahoo, and other search engines. Keywords have to be in the right place.

The technical aspects – such as metadata – also have a significant influence on whether your content can be found or not. Images and video rely on it. Strong, good SEO practices are a dominating factor in determining whether content marketing succeeds or fails in various arenas.

The vast majority of your consumers are also viewing content on mobile screens. This should be taken into account when putting together a video or writing a blog. Ensure your website’s responsive. Smartphones, tablets, and other mobile devices are the primary screens on which content’s going to be viewed.

More consumers are using voice search as well. Voice assisted searches are having a fundamental role in re-shaping how SEO is done and how content is written. Developing any content, trends like these and consumer behaviours must shape what you’re doing. Being adaptive is a strong recommendation in content marketing because the rules are always changing.

Content marketing holds some mighty power. If you don’t deliver high-quality content, any campaign around it will fail. Produce quality, meaningful, useful, informative content. Quality content is not something to be forgotten. Get yours today from Unlimited Exposure.

Source: https://unlimitedexposure.com/basic-digital-marketing/1138-the-ultimate-content-marketing-guide-for-2020-%E2%80%93-a-how-to-tutorial-for-every-business.html

Can social media marketing make you money – if you deliver your campaign correctly, it absolutely should.

Social media is a favourite subject of new businesses. After all, it’s free advertising. You make a post. It goes out. Potentially, thousands of users will see it and maybe way, way more. Unfortunately, to get the best results, it’s not this simple.

You have to get noticed. Dozens of brands like yours are already on social media. They have audiences feeding likes, shares, and attention. How you get your target audience locked into your brand on social media requires nothing short of strong, effective, and focused social marketing.

How to Target A Social Media Campaign to Get You Noticed And More Money In Your Pocket!

Who are you targeting your social media towards?

So you want to get noticed on social media. By whom? Define your target audience. Most businesses have multiple. If that’s you, you’ve got to segment your marketing choices to your demographics.

Age, gender, location, income, education, and values all separate an audience. Understand their lifestyle and habits. Furthermore, every social media platform comes with its unique audience. If you want to get noticed when you walk into a room, know who’s standing on the other side of the door before you open it.

What language does your target audience speak?

Once you know who you’re looking to connect with, you’ve got to make the content you’re offering delivered in their own language. The words chosen, style of the visual, and overall tone should reflect your audience.

The better you know your audience and their language, the more you will be rewarded in revenues and social media engagement. For example, targeting families will be different than chasing an audience of younger folks under-18 or seniors above 65.

Feature your mission and social responsibility on social media

No one wants to be ‘sold’ on social media. Users are looking for content – that’s it. If you don’t quite know what to talk about, consider your mission. What are your business values – feature them!

If you contribute or are connected to a charity, share that. Social responsibility matters to consumers. People want to support brands that are making the world a better place. If you’re doing more than selling product, publicize it.

When you’re authentic and connect on an emotional level, this makes the greatest impact. It’s almost like an anti-selling approach. You catch attention when you’re real. For a lot of brands, when you’re not selling on social media you’re selling.

How do I make money with social media marketing and my brand?

The goal here is to make money. That’s what this article will help you do. Naturally, you may wonder, how you’re supposed to do that on a platform like Facebook or Instagram, YouTube, LinkedIn, etc.

The goal or objective of a social media campaign is to make money. That said, making money on social media starts with generating leads and awareness, turning those into followers and shares, and fostering engagement with likes and comments.

A like isn’t money in your pocket. Neither is a share or comment. Don’t get us wrong. An action like this indicates interest. It’s that interest you spur into revenues. You’re focusing on ‘customer lifetime value’. On social media, you’re cultivating. This is how brands find strong revenues on social media marketing. They sell without selling!

What is multi-channel social media marketing?

It is unlikely you’re going to find success strictly on a single social media platform. Look at the companies that are most successful in your category. Chances are they’re on at least two or three social media sites.

Multi-channel social media marketing, sometimes referred to as ‘cross-channel marketing’, is a strategic way to create awareness. You use the social channels most beneficial to your goals. Every platform is a little different. The way you deliver your message may change slightly but consistency must be kept in the visuals and tone.

It is better to use multiple channels as well, distributing your efforts in a diversified marketing approach. This way, you’re reaching target audience who are exclusively on Instagram or whose only social media account is on Facebook.

Are images and video better than text on social media?

Make your social media marketing visual, impactful, and interactive. Images get more engagement than text posts and video gets the most engagement of any content type. Use different forms of content to keep your audience interested.

Consider a video series of short how-to tutorials. Make infographics or get some professional photography done to support a text post. The more authentic and memorable, the better.

Images and videos aren’t better than text on social media. They simply get your message out towards your audience in a different way. A successful, money-making social media marketing campaign will use a mix of text, images, videos, and more to get the job done.

What’s the best way to sell on social media? Here’s how you do it.

You don’t sell a product by manipulation. You don’t sell a product by putting down the competition. You even don’t sell a product by emphasizing its benefits. How to sell comes down to two words. “The experience.”

Look at any car ad. Sure, they might mention the benefits and other details. What the focus is, however, is on the experience of it. Think of your product and the people using it. What’s their experience with it – start there.

Make the look and feel of an experience attractive. Make it authentic, simple, lingering on emotional, and honest. Tell a story. How does someone connect with your product, service, or brand – this connection is what you can build on.

Look at it from the consumer perspective. They don’t buy something with the sole purpose of giving their money to you. They want the experience.

How important is timely content marketing on social media?

Timely, trendy social posts are important but it comes with a catch. Their relevancy is only temporary. In the moment, they generate attention. Past their expiration date, a post relying on trend and timeliness no longer serves a purpose.

Why so many social media brands use these type of posts is because they enter you into the conversation.

They also are great starting points for you to build content from. Use a holiday, a unique event, a fun news story, or a trending hashtag. You’re participating in the culture, demonstrating your brand is relevant and engaged.

How much money can social media marketing make my brand?

Social media marketing builds all around the click. You do your job and you get a click. For the present, it might just be a like or a share. Tomorrow, it could be a lot more. Clicks are how brands make money.

There are no guarantees that social media will make you money. Most brands don’t make anything, truth be told. They don’t have very unique or developed marketing. They set it on automatic, are lazy, or just plain don’t know what to do with their social media potential.

These brands take a very general approach and don’t see big results. Add to that the manipulation of social media algorithms, increased competition, and changing consumer behaviours, and it’s a recipe for failure. That is, unless you hire and have a smart social media marketing expert to rely on.

Some brands have made millions from social media marketing. It takes effort, smarts, and adaptation. But it can be done. And the effort’s more than worth it.

Learn how to use social media to make money. The results are there for the taking. Market intelligently. Tell stories. Be authentic. Be real. Focus on ‘the experience’. Hire a social media expert at Unlimited Exposure today. We provide customized social media strategies that work. Results are guaranteed. Let us take your brand and bring it to the top.

Source: https://unlimitedexposure.com/basic-digital-marketing/1137-how-to-target-a-social-media-campaign-to-get-you-noticed-and-more-money-in-your-pocket.html

Your customer’s your best promoter. A great customer’s worth their weight in gold. A customer willing to promote you to their friends and family, or leave a positive review, can pay off in dividends.

Word-of-mouth advertising in digital marketing trumps all. It always has in marketing. It’s the ultimate ‘new business’ generator. When we hear an opinion we trust give their approval on a product or brand, it knowingly and unknowingly influences our decision-making around said brand in a number of ways.

So how do you turn your customer into an influencer marketing opportunity – there are several ways.

How to Turn Your Customer Into A Micro-Influencer for Free Digital Marketing!

Being the Best Brand You Can Possibly Be on Social Media

The most likely place a customer’s going to promote you is on social media. Users are on social media looking for something to connect with and every user has followers. When they share a social post, it goes out to friends and family.

When you are at your best, customers are more willing to leave a positive post. There’s more motivation, for most social media users, to leave a negative review than a positive one – remember this. For someone to want to leave a positive review and share your brand with followers, you being your best is where it starts.

Thank Your Buyers And Be Kind

A lot of corporations will say they care. A lot do. Some don’t. When a brand is kind and caring towards their customers, it can make a big difference.

Do something kind for them without them asking. This can be as simple as sending them a social media message or an email thanking them for their business. Gratitude is heartwarming. You create a good impression and perception of your brand in the eyes of the customer increases. Once you have the customer rooting for your success, you’re building loyalty in a way that’s otherwise not possible.

Open Up Your Website and Brand to Customer Reviews

Give your customers the opportunity to leave a review. If you sell eCommerce products, web design should include a space to leave a review. If you aren’t selling direct on site, a section advertising customer testimonials can also work.

When it comes to social media, ensure there is a place to leave reviews. Encourage it. When a customer volunteers their time to write a review, this sort of endorsement can go on and on supporting a stellar online reputation.

Know the Risks of Negative Reviews

A positive comment from a customer can mean free advertising and explosive sales. Unfortunately, a negative comment can also lead to sales problems and lost momentum.

Why Do We Value Word-Of-Mouth Advertising?

 It’s social proof that others have used a service or product.
 It allows us to learn more about a product or service without buying it.
 It helps reduces the possibility of buying something we will regret.
 It gives us a real way to see a product or service’s benefits or limitations.

These are the major reasons every one of us loves word-of-mouth digital marketing. It’s why we pay attention.

It’s this level of curiosity that we hope to tap into by turning a customer into a micro-influencer.

You Don’t Get Free Influencer Marketing Without Asking For It

Every reasonable opportunity you have, consider asking for feedback, a customer review, or a social media share.

Incorporate share buttons liberally into your web design. Encourage sharing in every email marketing message. Any time someone buys a product or service, ask for them to leave a testimonial, write a review, or share a message with a friend.

When you remind a customer how easy it is to leave a review or have their voice heard, a customer’s more likely to contribute something. Here are other appropriate areas to ask for a review or a share.

 In an email confirmation after a product or service purchase.
 At the end of any video marketing message or YouTube video.
 Through the Google My Business feature.
 Through Yelp.

How Can I Incentivize My Customers into Becoming Influencers?

For some people, it’s not enough to be asked to write a review or share a post. For a lot of individuals, some incentive has to be offered.

Time is valuable. In exchange for theirs, you might want to offer a coupon, gift card, a discount on a future purchase, or a contest entry.

The ‘contest entry’ is an attractive idea for various brands. Offer a contest entry for a share on social media or ask them to write a review in exchange for a discount code. There are a few different ways to play it.

Can I Contact My Customers Directly?

If you notice you have a few customers with growing followings, you may want to reach out directly.

The thing about a move like this is that you want to ensure they are connected to your target audience. Any sort of outreach customer-to-influencer marketing isn’t going to work if you’re selecting individuals who are not going to be spreading your message to the right people.

Is a Loyalty Program Worth It For Free Marketing?

Some brands find it advantageous to start a loyalty program. This could involve incentives and rewards in exchange for assistance in getting the word out. Give points for certain customer actions. Start a ‘points board’ for top referrers. Empower your people doing the referring by providing a kickback on any sales derived from them.

A loyalty program will take your customer-to-influencer plan to a whole new level. A lot of brands might not be set up for a referral program. A lot do opt-in and see major rewards. Here are some starting points.

 “Share this code with your friends and get $5 off your next purchase.”
 “Get $100 in credit when five friends sign up.”

What is User-Generated Content?

User-generated content is a content marketing strategy that increases engagement and the amount of content you have.

When you’re creating a micro-influencer from a customer, consider employing user-generated content paired with a contest. Oftentimes, this can be used to successfully solicit participation.

A customer gets the advantage of having something they wrote or created posted on your account. You get the benefit of content and also the advantage of the customer promoting it. Brands that have thousands of customers to tap into can derive massive benefits from a digital strategy like this.

Encourage Customers to Share Their Stories

Storytelling is the most effective form of content in the world. It sells big. Ask your customers to share their stories about your products or services. Re-post those stories. Publicize how your company’s making a difference.

Use these customer or follower stories to build a community around your brand. Especially on social media, all a brand has to do sometimes is create conversation. It’s more about engagement than direct selling.

Encourage your customers to be open. This suggestion may also fall under user-generated content, contests, or even be used as a general social media marketing strategy.

Advocate For Your Brand With Value Action and Shareable Content

If ‘asking’ isn’t your style when it comes to word-of-mouth advertising, try advocating. Do something that gets people talking and which motivates them to share your brand. A charitable action works great.

Alternatively, work on crafting content that’s funny, entertaining, and that gets people talking. Content goes viral not because anybody asked. It’s because of quality. If we approach our brands on social media with the same kind of commitment to posting valuable, share-friendly content, it will share itself. This creates conversation and word-of-mouth you can’t by.

Your customers are a resource. Use them. Mobilize your followers. Increase your marketing revenues. Do so with Unlimited Exposure. Let us help your business take advantage of ALL opportunities. Are you ready to see RECORD-SETTING results – we are!

Source: https://unlimitedexposure.com/basic-digital-marketing/1135-how-to-turn-your-customer-into-a-micro-influencer-for-free-digital-marketing.html

When you sell, you survive. Sales are how business gets by. Next year, eCommerce sales will increase to $4.88 trillion globally. A large reason why is SEO.

Search engine optimization is about getting visibility in the cutthroat world of the internet. Competition is always learning. New digital marketing trends are on the upswing. SEO has not gone away.

SEO gets you noticed. It helps you convert prospects into customers. It gives a business momentum. SEO = sales.

SEO best practices have changed a lot over time. If you don’t know what works for SEO in 2020, don’t worry. We’ve got it covered. Here are the best SEO strategies to maximize sales and increase revenues.

This Article Will Help You Increase Sales With The Best SEO Strategies 2020

The #1 determinant of a successful SEO strategy is quality of content

More than anything, have great content. If sales are driven by value, content is where you contribute most.

A prospect searches the internet for a product or service. They eventually locate different social media profiles, articles, and websites. A prospect is looking for answers to their questions. Developing content that answers questions, that’s smart.

If a prospect lands on your website and you have the best, most relevant, and most engaging content with your blog or website, there’s no reason to visit anywhere else. They stick with you. They build a relationship with you. Before long, you’ve got them. Here are some content forms to consider for your SEO:

 Blogs and articles.
 Infographics.
 Videos.
 Podcasts.
 Animations.
 eBooks.
 How-to guides, education, and general information.
 Product reviews.
 User-generated content.

Content is a vehicle. It is free information and value a customer doesn’t have to pay for. Conversion-driven, shareable content is what to aim for.

Choose your SEO keywords right and use them frequently

Keywords don’t have the pull they once did. They are still crucial though to an SEO strategy prioritizing maximum sales. It’s ultimately up to you to find what keywords are best. Once you have your keywords, use them:

 Content blogs and articles.
 Website page titles.
 Website pages – service pages, product descriptions, etc.
 URLs.
 Headings.
 Image descriptions.
 Video descriptions.
 Metadata.
 Emails.

Look at short-tail keywords. Long-tail keywords. Local SEO keywords that include city, region, province, or country. Over 50% of all search queries are four or more words. There’s less competition for these phrases and they carry higher conversion rates.

Is your on-page SEO the best it can be?

On-page SEO strategy accomplishes a number of objectives. It prioritizes a user-friendly site. Search engines more easily index your pages. Your search engine ranking is likely to increase. Essential user-friendly elements like visuals are also maximized to include an SEO approach.

What’s the best way to approach on-page SEO – well, it depends on the design opportunities available to you. There are some critical areas though to get right. Here’s a basic 7-point guide for best on-page SEO.

1. Create title tags that are original, descriptive, and which include SEO keywords.
2. Do everything you can to increase page load speed. This is a major SEO ranking factor. Faster page load times also mean reduced bounce rates.
3. Alt-text for images should be filled in with keyword-optimized text. Make it direct yet descriptive. Search engines will use what you write to interpret what’s in the image, classifying it accordingly.
4. Every heading should be optimized with keywords and a relevant description.
5. Link site content with internal links. This is to create a web of relevant, engaging pages. From a user perspective, it also improves navigation. To search engines, this helps with indexing.
6. URLs should make sense, be direct, have keywords in them, and be easy enough to read and type.
7. The meta description should be written to include keywords and direct, detailed information.

Can I use social media marketing to grow my SEO reach?

SEO is about search engines. This doesn’t just mean Google. Social media sites like Facebook, Twitter, and Instagram have search engines as well. They work from the same principles of keywords, high-quality content, and value.

When we want to find interesting content, over 79 percent of us turn to Facebook. Reach audiences where they are. SEO and social media marketing have synergy. They work in combination, supporting one another.

Sales should happen naturally. If you give a customer the information they’re looking for and access to purchasing the product or service they want, you don’t have to push hard. SEO and social media work from this perspective. Sales pitches are spam. Information is most valuable. Human, authentic interactions matter most.

Does my online reputation affect my SEO or online sales?

Reputation matters. Online reputation management is to control what others see on search engines when they search for your business. It’s an underrated yet key SEO strategy.

Let’s say, you’re a restaurant. Someone puts you in Google. The first things that come up are hundreds of Yelp reviews complaining about the food, service, and price. If you’ve recently engaged in a public argument with a customer on Facebook or Twitter, that might come up as well. New prospects are seeing this. Do you think anything else you do with your SEO is relevant with your reputation being what it is – absolutely not.

Monitor your brand online. If complaints are showing up, you will want to resolve them quickly. Here are a few things to remember when managing your online reputation.

 Always be professional in every public post or customer interaction.
 Set in your schedule a time to regularly review online reviews.
 When negative reviews happen – and they will – respond calmly, quickly, and professionally.
 Encourage people to write positive reviews with every purchase.

Is local SEO the right strategy for my business?

Local doesn’t have to mean ‘city’. It could mean province or state, region, or even country. Geography is ultimately what we mean by ‘local’ in terms of how it applies to SEO.

Over 30 percent of all searches have local intent. This means someone searching for ‘digital marketing’ is using ‘digital marketing + city’ as their keyword. Deciding on keywords, using city name and region help you be found. Unless you’re operating globally, local SEO is the right strategy for every business.

What’s the best SEO smartphone strategy to reach customers on their mobiles?

Laptops and desktops are out. SEO algorithms don’t focus on them anymore. Why should you? The most sales online happen across smartphones and mobile devices – eCommerce or otherwise. That’s where to look at for maximizing revenues.

On smartphones, think of user behaviour. They open emails, browse social media, and use a variety of search engines from Maps to news apps and more. Tap into this. Get your business registered on every search engine. Use the power of SEO to give you visibility across mobile platforms.

You may want to consider starting an email campaign, an SMS marketing campaign, or using social media marketing to target smartphone users. Your SEO footprint has got to extend to smartphones and other mobile devices. Mobile-friendly strategies work.

Some quick facts about SEO marketing and sales

 93 percent of online experiences begin with a search engine.
 81 percent of people use some form of online search before making a larger purchase.
 Leads from search engines have a conversion rate of 14.6 percent, compared to outbound marketing with only a 1.7 percent rate.
 78 percent of location-based mobile searches result in a purchase offline.
 18 percent of location-based mobile searches result in a sale within 24 hours.

Make a splash. Pursue strong SEO strategies. See your sales climb. Cut through the scarcity of placements on search engines. Get on the first page, up to the first result. Do it today with Unlimited Exposure.

Source: https://unlimitedexposure.com/basic-digital-marketing/1134-this-article-will-help-you-increase-sales-with-the-best-seo-strategies-2020.html