What is digital marketing – it’s a complicated question with a simple answer.

Digital marketing is any marketing that gets put on online or digital platforms. A basic digital marketing campaign should attract, engage, and convert. Those are the three keywords. Attract. Engage. Convert.

There’s audience on online platforms in-waiting. The average person spends over 1.5 hours on their smartphone every day.

They’re texting, perusing social media, connecting with others, searching on Google or other platforms, checking out the latest headlines, and more. There’s a lot of opportunity to catch a lead!

So how does the average small business make digital marketing work for them – that’s an even better question.

 

What Does A Basic Digital Marketing Campaign For Small Business Look Like in 2021 – see here!

 

 

Different Elements of A Basic Digital Marketing Campaign

Everyone’s got a strategy for digital marketing. They are so many ways to play a campaign but ultimately, they all work from the same basics. These are the categories we’re going to discuss today.

• Website design
• Search engine optimization or SEO
• Content marketing
• Social media
• Email marketing

What Are the Goals of Digital Marketing?

Digital marketing can have many goals. It is often used to increase traffic to one’s website, drive sales, gain customer insights, increase brand awareness, further build trust with a brand’s audience, and also to provide value in various other ways.

How is Website Design Connected to Digital Marketing?

A website is an owned asset. You create it, you manage it. Algorithms change. What’s popular on social media changes. Emails are temporary. As you go out to grab leads and customers, everything leads back to your website. This is the hub around which your digital marketing is built.

To this point, a website is where a lot of brands lose leads. Their websites aren’t fast, mobile responsible, or attractive. They don’t contain the information they should. Their eCommerce shopping experience is lackluster. Ensure your website’s on-point. Have a digital marketing and web design expert evaluate your website.

What Does SEO Do to Your Digital Marketing?

SEO has a big influence on digital marketing. It is what drives users to your website from search engines like Google. It’s dozens of strategies to get your website ranked high, getting you increased visibility more or less for free. SEO can be divided into two categories – on-page and off-page.

• On-page SEO is the technical work you do on your website. This includes creating algorithm-friendly content, optimizing content with keywords, improving site speed, creating internal links, using keywords in the URL and metadata, using headings, and more.
• Off-page SEO is the work you put in outside of your website. This includes building a collection of backlinks. That is, other websites that link back to yours. This indicates to search engines that your site is valuable and relevant. This will aid you in ranking high on any search platform.

Anyone willing to invest the time to earn the knowledge and create content on their site is capable of earning a high search engine ranking through SEO. The more exposure, the more leads. Simple as that.

What Are Different Types of Content Marketing?

Content is free. That’s why users love it. Content can be several things – funny, serious, long, short, entertaining, informative, etc. It’s up to you to decide what’s the most appropriate tone for content to take considering your audience.

Every piece of content is an opportunity to capture leads, interest new and existing customers, and provide value. The best content marketing is well-written, quality, relevant to your target audience, and truthful. Here are a few of the different types of content you may include in your digital campaign

• Landing pages
• Blogs
• Videos, i.e. YouTube
• Infographics
• E-books
• Podcasts
• How-to guides

How Do I Use Social Media For Business?

As important as any other digital marketing component is social media. Billions of accounts are spread across TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, and elsewhere. Choose platforms where your audience is and start building out a presence here.

How you use social media for business involves employing several different strategies. Find prospects, cultivating these leads. Engage your existing audience with regular posts and outreach. Share content – such as blogs, images, and video – with some regularity. When appropriate, participate in conversations such as those occupying trendy hashtags or local discussions. Respond to customer complaints and queries. Share customer reviews. Promote marketing and general news about your brand. And so much more.

Social media is challenging only because it takes time. One has to stay involved in the conversation, be sure posts are going up, and ensure new and current followers are having questions, queries, and complaints responded to in a timely manner.

Is Email Marketing An Effective Tool to Reach Customers With?

Though email isn’t as trendy today as it was twenty years ago, it’s still very, very important. We have email addresses like we have physical addresses. Email is the ‘home’ from which we coordinate various things relating to our digital experience.

Email marketing is the use of email to send out marketing information, such as discounts and promo codes, to advertise new products, to share contests, and/or to share a new digital marketing campaign.

An email has one of the highest ROI of any digital marketing strategy in 2021, bringing in an average return of $41 per every dollar spent. Here are the steps to take to build an email marketing campaign.

1. Start An Email List.
2. Amass Subscribers.
3. Create Content For Your Email Marketing Campaign, Featuring Updates, Videos, and Links to Your Latest Blog.
4. Segment Your Subscribers Based on Demographics, Purchase History, or Other Factors.
5. Set Up A Schedule to Send Out Emails At Recommended Times.
6. Follow Up By Monitoring How Many Conversions Are Attained.

How Do These Make Up A Digital Marketing Strategy?

After you’ve built for yourself a beautiful website, start filling it with regular blogs and content a minimum of once every two weeks. Ensure this content is optimized with SEO keywords and formatted headings.

As you’re tapping into your content marketing strategy, be prepared to share this content on social media. Doing so might stimulate some likes, shares, and conversation which can be responded to.

Then, at the end of the month, once you have a website with at least a few content posts, select the most popular as well as a product recommendation and send out an email blast with a coupon code.

At its essence, this is the skeleton of a digital marketing campaign any small business, brand, entrepreneur, or organization can use. It doesn’t require much more than that. However, this doesn’t mean success is guaranteed. Digital marketing is all about observing the data and tweaking as we go along. Measure clicks. Track success. Identify weak points or where you’re losing customers.

Your website could be difficult to navigate or slow. Your writing could be low-quality or not optimized in the right way for search engines. Maybe there’s a way to write better social media posts to ensure the algorithms get them out there organically. Maybe a paid social media advertising blitz is needed to jumpstart things. There are so many tweaks one can take to potentially drastically increase engagement and performance metrics. This part is all about observation.

Generate awareness in the market. Inform the buyer and have them consider your product or service. Finally, the buyer makes their decision on whether to opt-in (i.e. buy, like, become a follower, etc.). That’s sales 101 and it’s all possible with the right digital marketing strategy executed correctly.

Unlimited Exposure has the tools and expertise to meet any digital marketing small business challenge. We are all about return-on-investment. Your marketing should ideally generate the returns to justify it. We’ll work hard for those results. For a personalized, custom digital marketing strategy that’s in-tune with your needs and your audience, speak to one of our data-driven performance experts today.

 

Source: https://unlimitedexposure.com/basic-digital-marketing/1153-what-does-a-basic-digital-marketing-campaign-for-small-business-look-like-in-2021-%E2%80%93-see-here.html