Your buyer isn’t curled up with your homepage.
They’re in a lineup, juggling a coffee and a notification storm, asking their
phone one simple thing: “How much? How long?
Do you do it near me?” If your page doesn’t serve a tight, quotable answer
that AI can lift word-for-word,
you’re not just lower on the page-you’re not there at all. This
article is the punchier twin of our AEO playbook-same brains, more bite.
What
“Be the Answer” Means
“Be
the answer” means your page makes three things instant:
● Clarity: A
human gets it on the first read.
● Extractability: An assistant can copy it cleanly.
● Action: The
next step is obvious.
If a
stranger can repeat your promise in one breath- “They do X for Y in Z
time/cost.”-you’ve nailed it.
The
30–80 Word Rule (and why it prints money)
Long
copy can persuade. Short answers decide.
The sweet spot for AI-quotable explanations is 30–80 words: one concrete promise, one number or timeframe, simple
words, and a single action.
Why it
works:
● Cognitive load: Less decoding, faster decisions.
● Voice/AI fit:
Perfect size for spoken/read-out answers.
● Skimmability:
Mobile brains skim, they don’t study.
Litmus test: If your answer can’t be read aloud
in a breath or two, it’s probably fluff.
Your Page, Rebuilt for Answers
Stop
stacking paragraphs. Start stacking questions.
Above the fold
● One-sentence promise.
● A tiny Quick Answer box (2–3 sentences).
● One action (book/call/quote). Pick one.
Body
● 3–6 question-first sections (H2s).
● Each section: a 30–80-word answer → a tiny list of steps (3 bullets max)
→ one action.
● Add proof slices where it matters
(see Section 6).
Footer area (optional on landing
pages)
● Hours, service areas, and a “Last
reviewed” date.
Write
It Like This (mini playbook + examples)
The Playbook
- Lead with the outcome
What happens for the buyer, specifically?
- Drop one number
or timeframe
Price range, days, minutes, capacity, distance.
- Use short, active
sentences
Cut hedges (“we strive to…”) and mush (“solutions,” “synergies”).
- Match the
question’s wording
If buyers say “how much,” you say how much.
- End with one action
Book, call, get a quote. No crossroads.
Before/After (service business)
Before:
Our
integrated, full-stack solutions optimise omnichannel outcomes.
After (43 words):
We
install heat pumps within 48–72 hours
after a quick assessment. Our team handles permits, delivery, and testing so
you’re up and running fast-even in peak season. Want a price range before
we visit? Most installs land between
$X–$Y. Get a 24-hour quote.
Why this wins: One outcome, one timeframe, one
range, one action. Copyable. Speakable.
Before/After (clinic)
Before:
We
deliver bespoke aesthetic enhancements tailored to your unique beauty goals.
After (51 words):
First-time
lip filler sessions start from $450
and typically use 1–2 syringes.
Expect a 30–45-minute appointment,
numbing included, and visible results the same day. Swelling settles in 48–72 hours. See if you’re a fit in two
minutes-check availability and pick a slot.
Before/After (restaurant group)
Before:
Our
culinary team crafts an elevated experience for discerning palates.
After (39 words):
We
cater offices from 10–150 ppl with
delivery in under 90 minutes in the
core. Choose set menus or build-your-own. We label allergens and offer peanut-aware options. Need same-day?
Call by 10 a.m. See today’s menu.
Proof
Beats Prose (numbers, dates, and receipts)
Trust
isn’t a vibe; it’s evidence:
● Numbers:
Price ranges, durations, capacity, response times.
● Process: 3
plain-English steps, no jargon.
● Freshness: A
visible “Last reviewed” date on key
pages.
● Policy links:
Refunds, warranties, booking rules.
● Mini social proof: One short testimonial or before/after.
● Source signal:
An internal link to pricing/policies; external when claims need backing.
Rule: every major claim should have either a number,
a date, a policy, or a proof point next to it.
Keep
It Fresh (cadence, ownership, and quality control)
Stale
pages don’t get quoted. Make freshness mechanical:
● Monthly sweep (15 minutes): update prices, timelines, hours, areas served.
● Owner:
assign a human to each key page. If everyone owns it, no one owns it.
● Changelog:
track what changed and when; add the date on-page.
● Quarterly prune: delete zombie paragraphs; merge thin pages; tighten language.
Pro move: maintain a single “Answers” doc
with your 30–80-word blocks. When you update it, you update the web page and the chatbot (next section).
Consistency
Across Channels (site, chatbot, socials)
Mixed
messages = lost trust (and fewer quotes from AI). Your exact 30–80-word answers should live in three places:
● Website: in
the section the question belongs.
● Chatbot/Help widget: the first reply to that question.
● Pinned social/email snippets: the version you paste into quick replies.
When
wording is identical, assistants recognise a stable truth source. You’ll also save your team from ad-libbing
different answers all day.
Quick
Checklist (90 seconds, zero fluff)
● Each H2 is a real question your buyer asks.
● First paragraph answers in ≤80 words with one number or timeframe.
● Short steps (≤3 bullets) only when needed.
● One action per section-no
branching.
● Prices/times/areas are visible without clicking.
● A “Last reviewed” date appears on key pages.
● Website, chatbot, and social replies
match word-for-word.
● You can read the answer aloud in one breath and it still sells.
Additional
Resources:
·
Voice Search + Local Intent:
Preparing for AI to Bypass Traditional SEO Click Paths
·
Why Featured Snippets Drive More
Traffic
·
Best Short Video Strategies for
Local Businesses in Toronto
·
Local SEO 101: Getting Your Toronto
Business Found in “Near Me” Searches
Bottom line: Buyers don’t read-they ask. If your page can’t answer back in 30–80 words with a number, a timeframe,
and a next step, AI won’t quote you and humans won’t call you. Tighten the
copy, add proof, keep it fresh, and make every answer copy-and-paste ready for both
people and machines.
“Bio:
Maede is a content curator at UnlimitedExposure, a company dedicated to providing a
wide range of digital marketing resources. Their expertly curated content helps
both beginners and seasoned professionals stay ahead of industry trends.
Whether you need beginner-friendly tutorials or in-depth analyses,
UnlimitedExposure equips you with the knowledge to grow and succeed in today’s
fast-paced digital world. Explore their collection to enhance your skills and
stay competitive.
UnlimitedExposure
Online is also recognized a Content Marketing Services in
Toronto .”
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