7 Best SEO Tools in 2019 to Help Boost your Organic Search Engine Rankings

To small businesses, organic traffic is highly valuable and key to sustaining a website’s growth. Investing in the right SEO tools in 2019 can help support your organic search engine marketing strategies. These are some of the best SEO tools to use for things like keyword research, search engine traffic analysis, competition analysis, and link building.

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Moz Link Explorer

Moz Link Explorer serves to identify issues that exist in your website’s structure. For example, Link Explorer can see whether all your links are being indexed by Google, how backlinks could be impacting your domain score, and what your competition’s link structure is like. When it comes to SEO link building, this tool is almost an essential!

SEMrush

Keywords are what drives traffic to your website. SEMrush is a great SEO tool which helps to track traffic from paid advertising, social media, and desktop and mobile platforms. SEOrush is also an amazing SEO keyword research tool which allows you to analyze search volume, potential, difficulty, and the competition. It can also recommend long-tail and related keywords to help expand your traffic.

Google Keyword Planner

Google Keyword Planner is free to anyone with a Google account. Although very basic, this application will help with two things – finding keywords and identifying metrics. See amount of monthly searches, cost per click estimates, and more. This is a great SEO tool to help estimate associated costs with a paid campaign.

Ahrefs

Ahrefs is one of the most comprehensive tools you will find online relating to SEO audits. Ahrefs crawl pages of your website, creating an automated report outlining overall site health, how external and internal links are working, and identifying slow loading pages, 404s, and broken pages. Ahrefs will also look at content quality, analyzing if there’s any duplicate content among other elements which could negatively impact your overall SEO standing.

Ubersuggest

Ubersuggest is a program that gathers valuable keyword data and information related to a domain. Ubersuggest duplicates a lot of the features of Google’s Keyword Planner however an advantage is that you can enter in any URL and immediately see a site’s organic performance. Identify their backlinks, keywords, and an estimate on traffic volume.

Keyword.io

Another SEO keyword research tool to enter on our list, the primary advantage to Keyword.io is users can analyze keyword performance on platforms outside of Google as well, such as YouTube, Amazon, Alibaba, and Wikipedia. If you’re doing some SEO-based organic keyword implementation outside of Google, this might be where you want to look.

Google Search Console

The last entry on our list is one of the most valuable. If you’ve not yet, get set up with Google Search Console. Using this program, you can measure the SEO traffic you’re getting. You’ll see what content is performing and what keywords are working. Everything you want to know about your SEO click-through rate can be found in Google Search Console.

As a growing website, SEO is a low-cost investment that has the potential to build you real, long-term momentum. Considering the price of PPC marketing, a healthy SEO strategy can be your best bet and most cost-effective in increasing audience. Connect with an SEO expert today at Unlimited Exposure and let’s begin working towards your next campaign. We’ll help set you up with all the best SEO tools ensuring we have the ultimate keyword research in place, alongside traffic measurements, competition analysis, and website auditing.

Source : http://unlimitedexposure.com/basic-digital-marketing/921-7-best-seo-tools-in-2019-to-help-boost-your-organic-search-engine-rankings.html

5 Social Media Campaigns that Attracted Customers and saw Big Results

Others’ social media campaigns are where you can learn a lot about how certain marketing strategies work and how they can be adapted to your brand. The power of social media is undisputable. After all, 78 percent of businesses have a dedicated team working their social media. If you haven’t figured out how to maximize your campaign and achieve your social media goals, here are five successful social media campaigns to pull inspiration from.

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Red Bull

Using Instagram, Red Bell sought to increase brand awareness and extend the brand to new audience segments. They specifically targeted the selling of their ‘Summer Edition’ energy drink through Instagram color-coded filters portraying lifestyle events in the summer. They then connected this filter with the product. Red Bull routinely jumped on several summer-related hashtags as well. The result – 1.2 million consumers reached. When you leverage the massive audience on a platform like Instagram, the results are real.

TVibes

Tvibes allows users to create their own TV channel using their collection of mobile videos. Using Facebook, TVibes sought to develop loyal, engaged users. To accomplish this, they integrated Facebook into their website and app. They also made use of mobile app install ads, sorted the audience according to the response to video ads, and continually optimized their campaign. The result – a 20 percent increase in engagement and a 50 percent increase in app installations.

Dacia

Dacia is a European-based car manufacturer who used Facebook to generate leads and cultivate brand awareness. Dacia used boosted posts as a means of advertising across their best three car models. They completed sufficient ad testing to ensure the right users were being targeted and they optimized their marketing’s impact based on where client were in the sales cycle. The result – a 45 percent reduce in costs-per-lead.

Glu

Glu is a smartphone game publisher who used Instagram and Facebook to increase app installations. In particular, the company sought to increase the number of installs for their Diner Dash game. Partnering with different influencers and foodie accounts on both social media platforms, Glu created photo ads to be posted across these accounts. They also targeted an audience of women between ages 18-45. The result – a 39 percent increase in follows on Instagram and more than 800,000 impressions throughout the campaign.

Girl Scouts

A few years ago, Girl Scouts USA used Twitter to drive app downloads, through an advertisement which allowed users to instantly download and open the organization’s official app direct from Twitter. Through targeted research and app testing, an attractive series of basic social media marketing messages were developed highlighting the app download. The result – almost 20,000 app installations from Twitter.

These 5 social media campaigns are easier said than done. To achieve what some brands hope to achieve in social media marketing, it can take a lot of time, some money, and a heck of a lot of effort. Just because you’re spending on this advertising as well, there’s no guarantee of a successful campaign. If you’re venturing into the world of social media for the first time or are looking to up your game, Unlimited Exposure would like to help. As social media marketing experts, we can help target the right audience, generate the right leads, and increase your brand awareness within days. Before planning your next campaign, connect with one of our experts!

Source : http://unlimitedexposure.com/basic-digital-marketing/920-5-social-media-campaigns-that-attracted-customers-and-saw-big-results.html

4 Ways to Write Content to get you Clicks and Links from other Websites

Objectives can come in the many when planning a content marketing strategy. Getting leads, attracting customers, earning attention from local and international media, and enhancing a brand’s awareness are all frequent goals of content. Link building also falls into this collection.

Successfully and consistently publishing content that newsworthy, informational, instructional, unique, and remarkably different are huge reasons why page get links. Why links continue to be sought after is because of the positive benefits they show on SEO and the authority they give to websites. Beyond the advice of ‘Write content you know other people will want to link to.’, here are 4 ways to develop blogs, articles, and web pages to get you clicks and links from other sources.

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Develop the best content.

Invest the time in getting to know your target audience and what they want from their content. Content which is longer, with a more intriguing title, and with more information generally win the day. By releasing content that is consistently high quality, you begin to position yourself as an authority in your category. That’s a very good thing! You don’t want to give the presentation that you don’t know what you’re talking about or that you’re simply regurgitating what others have said on other sites. Always write in a way that establishes you as the most knowledgeable about a given topic. Be the best!

Write complicated ideas in the simplest ways.

Although consumers love long, detailed, comprehensive content, you want to ensure your writing’s not too complicated. Detail is great but ensure the language you’re using isn’t too intensive for your audience. People want information and answers in the most easy, straightforward way. This is sort of a challenge as how does one create long, comprehensive content with straightforward, easy to read information – it can certainly be a challenge. One strategy is to help break up a piece of content into different paragraphs of text with their own headline. This helps keep things easy to read, can cover a lot of ground, and gets points across quickly and efficiently.

Create content that can be referenced.

Journalists and bloggers love linking to content that has useful information, unique statistics or data, or which has a strong argument to it. If you’re able to produce original data in a piece of content, you’re more likely to have it referenced by others. If you’re piggybacking on a conversation happening in the marketplace – something undecided – with an argument or original data, this is a smart move. For example, people love to link to articles that support their viewpoints. If you can provide the data that justifies a certain perspective, you may see more linking than more middle-of-the-road content.

Be unique, memorable, controversial, or remarkable.

Although we don’t believe in the ‘any publicity is good publicity’ saying, the more unique or memorable your content is, the more likely it’ll present something to link to. After all, we’re more likely to link to something that’s striking, interesting, or controversial in some way. Sometimes, the more bizarre you can be and the more you stand out, the better.

If you want content that’s going to be clickable, linkable, and that’ll help you build momentum for your brand, contact the digital marketing experts at Unlimited Exposure. Specializing in eCommerce, video, social media, and more, we can help develop content people don’t just want to read or view but which will get you the links to get your site more authority. Unlimited Exposure will find the best fit for your business, ensuring you’re provided content people want to share!

Source : http://unlimitedexposure.com/basic-digital-marketing/919-4-ways-to-write-content-to-get-you-clicks-and-links-from-other-websites.html

YouTube is the Most Intimate Marketing Tool you have to Connect with Millennials

If you’re trying to build a relationship of trust and reliability with your clientele or audience, YouTube’s proven to be the most intimate social media experience there is.

Particularly for millennials who love consuming video and who value a brand’s background, YouTube video marketing might be just what you need to connect with your clientele on an emotional level.

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Just think about your own emotional experiences with marketing. Are you more likely to react emotionally to a blog or an image/video – most will say video. Video can communicate a lot which writing cannot necessarily. When you see a person’s eyes and see them as they speak, a different connection is fostered than if you were simply reading their words.

There’s also a reason why some of the world’s biggest brands, from McDonald’s to Apple, advertise on YouTube with emotional stories about their customers rather than true-blue advertisements. Corporate brands like these and others want the viewer to see themselves in marketing and this is far more important than selling a promotion. That’s why they communicate stories in their video marketing surrounding identities like a young person, a parent, someone in need, a sibling, someone’s child, a family member, or someone successful.

If you don’t know what we mean by an ‘intimate marketing tool’ or what emotional marketing might be appropriate for your brand, go on YouTube and consult the most successful brands in the space. The best brands at marketing emotional video content and building intimacy with one’s audience are McDonald’s, Apple, Netflix, Disney, Nike, Target, Walmart, Google, Spotify, and Amazon. Browsing these advertisements, you’ll see exactly the power emotional marketing can have and you may even find yourself feeling intimate with the brand based off their messaging.

You may have gotten away with being successful sans video marketing up until now but times change. Millennials are becoming a more powerful buying group, by the year. They’re more experience-driven and expect personalized, relevant content from the brands they love. If you want to plug yourself into all this, you need to begin thinking about a YouTube video marketing content. It’s one of the most popular platforms for millennials with more than 54 percent of North American millennials visiting YouTube at least once per day.

When you build intimacy, you build trust and that leads into brand loyalty. The best way to connect with millennials and similar-minded consumers are to focus on the customer’s experience. Now, this is easier said than done. A lot of brands struggle with this. When YouTube brands get it right though, it counts for a lot. There’s a reason why YouTube’s ad revenues have increased 11 percent year over year according to the most recent numbers and why they maintain a 50-55 percent advertiser renewal rate – the platforms works!

Some of the biggest spenders on YouTube content are some of the world’s biggest brands – Twenty-First Century Fox, Hulu, Samsung, Disney, and Geico are your top five. Millennials adore these companies and their accounts accumulate high views. Tap into the same potential and audience with a video marketing campaign specific to YouTube.

Connect with a video marketing expert at Unlimited Exposure today and get set up with a customized strategy to generate views. See big audience gains and real results that translate across your social media and website analytics as well!

Source : http://unlimitedexposure.com/basic-digital-marketing/918-youtube-is-the-most-intimate-marketing-tool-you-have-to-connect-with-millennials.html

Using Twitter and Social Media Marketing for eCommerce to Drive Sales

Using Twitter for eCommerce and selling product involves knowing what relevant messaging to release when, being able to prospect effectively, and knowing how to capitalize on every element of your social media marketing campaign to get that sale!

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Although sites like Facebook, Instagram, YouTube, Snapchat, LinkedIn, and others are equally important social media tools, we find when it comes to eCommerce, Twitter is a special place. According to a recent survey, more than 74 percent of Twitter users follow businesses specifically in order to receive updates and marketing messaging. Twitter’s one social media site where advertising and promotion is more acceptable than it is elsewhere.

Anyone interested in optimize their selling approach on Twitter or across other social media platforms can do so with some of the tips offered in this quick guide on eCommerce marketing and social media use.

Creating the most compelling social media profile

The first step in selling your eCommerce brand to social media accounts is ensuring your profile has been properly filled out and is optimized. Ensure your branding efforts have been preserved across all social media and non-social media marketing to yield the most benefit. Choose a suitable username that accurately reflects your business. Ideally, you want something easy to remember and unique to you. All assets of your Twitter profile should also involve on-brand messaging. Your profile should maintain a professional yet approachable atmosphere. Selecting a suitable image, making every word of your bio count, and using a pinned tweet to demonstrate your brand’s value are all key recommendations as well.

Target the most relevant customers and forget the rest

Sure, hundreds of millions of people use Twitter and other social media platforms every day. Unfortunately, you’re not going to win attention from each and every one. Focus only on the relevant potential customers who matter. Research their needs and interests, engage with them in personalized conversations, respond to their comments, and seek topics to post about that will assist sales conversions. To find a following, search out relevant photos, videos, news, tweets, and/or accounts which match your brand. Once you find these people, follow them and see if they follow you back. Also, you’ll need to stay alert to keep an eye on tweets or insights as they come up. If someone mentions your company or tweets you, or tweets a competitor, or uses a keyword you’re trying to target, you want to know.

Nurture your social media relationships

You need to invest time in nurturing your social media relationships to get anywhere with your social media selling strategy. No one wants to be made to feel like a number. Don’t neglect relationships, in real life or online. You can do this on Twitter by making your account a hub of educational articles, infographics, and statistics – this is how you establish yourself as a thought leader. Also, be responsive. Utilize retweets, respond to comments and tweets you receive, and participate in the conversation. Don’t be shy about tagging colleagues and getting your name out there in local and international conversations, if it has the potential to lead to increased exposure or a sale.

If you want to continue learning about Twitter marketing and how to maximize a social media presence to increase your eCommerce sales, connect with an expert at Unlimited Exposure today.

Source  : http://unlimitedexposure.com/basic-digital-marketing/917-using-twitter-and-social-media-marketing-for-ecommerce-to-drive-sales.html

Millennials are not the One-Size-Fits-All Generation when it Comes to Marketing

Marketers have a lot to learn from millennials. The rise and growing presence of millennials as buyers have meant more attention paid to them than ever. Arrogant to some and justified to others, this is a generation that demands customization and personalization.

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When it comes to communicating with millennials and marketing towards the population, there’s no one-size-fits-all. For a brand to succeed, a lot of investment needs to be made in learning about the audience and in developing the infrastructure that allows for personalized marketing messages to be sent.

There are two facts about millennial marketing we want to highlight. Anyone successful at marketing to millennials, they take full advantage of these statistics.

 84 percent of millennials don’t trust traditional advertising, including print and TV ads. Marketing messages displayed and communicated through traditional means are either ignored completely or they are not followed up on by millennials. If you’ve been using traditional advertising methods offline and have not seen much of a return from the millennial demographic, this is why. If you want to market towards millennials, think of creative, unexpected ways to maximize the marketing channels you have available. This might mean challenging your campaign with messaging you wouldn’t normally use or shifting the tone of your marketing to something more interesting.

 89 percent of millennials trust recommendations from friends and family more than advertisements. In digital marketing, even online ads sometimes do not work with millennials. In fact, it may make more sense to seek out video ads on YouTube, guest blogging, influencer marketing, or a way to associate yourself with brands trusted by millennials. Customers who have already shopped at your brand should receive regular email marketing messaging from time to time, reminding them you exist and offering them something of value. Be genuine and build a relationship with your customers, giving them reason to recommend you to their family or friends.

Millennials buying power in the United States has reached $200 billion this year. Unlike what you may have been told, millennials do not all share the same values, have the same needs, and similar interests.

There are some who are white-collar workers and others blue-collar. There are some millennials more in line with how we’d define traditional consumers and others who are at the extreme end of messaging choosing to ignore virtually all marketing. If you’re looking to generate money from marketing to millennials, you need to know the audience you’re aiming for and which millennials you’re trying to appeal to.

Above all other recommendations, companies who succeed with millennials are those who are authentic and who are providing something unique. If you’re ‘just another eCommerce company’ or are ‘just another company in the marketplace’, you’re going to have a lot of trouble attracting millennial eyes. Most consumers in this age bracket want to spend their money on brands that matter to them and make purchasing choices that reflect their identity. You need to be able to communicate what’s special about you.

Learn more about how to market to millennials. Speak to a digital marketing expert at Unlimited Exposure today and find a strategy that works for your business. Carve out your own path and win results. Be clever. Be innovative. Don’t try the same thing that’s worked on older generations. Remember, millennials want to be made to feel special and they should. Market to them directly and be authentic – you’ll win them in big numbers when you do that.

Source : http://unlimitedexposure.com/basic-digital-marketing/916-millennials-are-not-the-one-size-fits-all-generation-when-it-comes-to-marketing.html

How to Diagnose a Dying Website and what you Can Do to Fix It

Just because a business has a website does not guarantee them any amount of success online. What’s never spoken about is that most websites fail. The vast majority of them, in fact, do not gain enough audience, clicks, and money to sustain themselves. Within six months, a website is highly likely to fail. For the sites which succeed, eventually, they may run into difficulties at maintaining their audience or they may see their analytics begin to go down. This is somewhat normal.

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If you believe your website is dying, you may be asking yourself whether there’s a cure – in some cases, there is. The thing to start with is to take a look at your vital signs and see where the problem’s at. At your fingertips, you have likely dozens of analytics to comb through. Sometimes, the landscape is so competitive that audience will be stretched thin across multiple websites. Other times, you may have a competitor so good at capturing audience that they’re taking yours. At other times, you may simply be losing customers somewhere along the sales funnel. Depending on which of the three it is, there’s a different way to fight it.

A highly competitive market with too many competitors is going to require your brand to differentiate. A competitor that’s gathering audience better will mean your brand has to work smarter to win the audience back. In your analytics, you may also find where your issue’s at. Perhaps you’re not generating enough leads or maybe you’re generating leads however conversions are not happening. There are literally dozens of possibilities for where a website or digital marketing may have gone wrong. If you can find it, you can easily change it. Now, a change like this is not going to have immediate effect on improving your analytics but within a few weeks, you’re likely to experience a turn in the tide.

There are many very basic reasons for why your website might be dying as well. For example, if your website is not adaptable to mobile environments and is not mobile responsive, that could present as a huge problem. Today, there are more users tapping into mobile devices to browse online than desktops. Alternatively, maybe your website is filled with typos, irrelevant links, inaccurate information, or inappropriate images or video that do not match up to your brand. There are many things that can turn off a visitor.

Also, if you’ve recently invested in a digital marketing strategy to turn the tides and you’re not generating the results you expected, you may have to recognize the strategy chosen is not right for your company. In fact, this is common. Many companies are missing out on key pieces of digital marketing strategy which can make or break a campaign.

As we stated earlier, if you’re not growing, it’s only a matter of time before you’ll be dying. Websites need to constantly be building audience, getting clicks, gathering leads, and generating conversions. If you have a dying website on your hands, be thorough in diagnosing where the problem is and fix it. After you’ve evaluated your website, social media, and marketing, the next step is to get aggressive in finding visitors, users, and customers. Speak to a digital marketing expert at Unlimited Exposure today and invest in a smart, results-driven strategy that won’t quit.

Source  : http://unlimitedexposure.com/basic-digital-marketing/915-how-to-diagnose-a-dying-website-and-what-you-can-do-to-fix-it.html

How AI is Changing the Way Business is Done Industry-by-Industry in 2019

Artificial intelligence’s impact on a global scale is definitely being felt in the world of digital marketing far and wide. Already, AI’s transformed numerous industries. Employees at transportation companies can more accurately predict arrival times now. Food manufacturing companies can more easily monitor production, down to the detail of being able to identify contamination or toxins in food. AI is helping scientists learn how to better treat diseases like cancer. Farmers are even using it to improve and increase yields, all the while utilizing less resources.

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According to a 2017 report, AI contributes more than $15.7 trillion to the global economy every year and that number’s only expected to rise. A lot of this development and financial reward is coming from the national economics of the US, the UK, Germany, France, Mexico, Poland, South Africa, and Thailand, among others. Approximately 27-30 percent of companies in these and other parts of the world have already implemented AI into key processes, with more having launched AI pilot projects. Digging deeper into how AI is changing the way business is done industry-by-industry, we want to highlight a few categories of business where the most gains are being made.

Manufacturing

In manufacturing, AI’s being used in research and development, predictive analysis, and real-time operations management. According to a recent report, by 2025, it’s predicted the price of industrial robots would have dropped by 65 percent leading to an increase of them in relevant settings.

Healthcare

Top uses of AI in healthcare includes in risk management and analysis, social engagement, and knowledge creation. Further advances in AI are expected to give the workforce in certain healthcare categories the time to focus on and resolve more complex and challenging issues. Some adaptive technologies are already in use in the body to decode immune systems and prevent disease.

Public sector

The public sector is using AI at high level particularly as it applies to machine learning adoption. AI could help make cities cleaner and safer, and help municipalities better manage traffic, pollution, and crime.

Retail

In retail, predictive analytics and customer service are the two predominant areas where AI’s applied. Corporations like Lowe’s have already implemented robots to scan shelf inventory and assist in generating inventory data, metrics, and related intelligence.

Where is AI headed next?

AI is far from having reached its real potential. As we look ahead, there’s no reason to think it won’t continue to positively impact industry and company-specific growth. AI can identify production errors faster than some supervisors can. It can also provide R&D teams the chance with innovation opportunities. AI has the potential to create more jobs and solve strategic challenges that may not have a direct answer right now. Needless to say, the reputation of AI right now in business and corporate circles is positive. It’s the hope of industry that applying AI to the job will help to increase wages and help boost employment. Although these are merely predictions, surveying developing and developed economics both, you’ll find disagreements and negative beliefs relating to AI almost non-existent.

As AI continues to be applied, the impact is going to be felt in bigger waves in the decades to come. We look forward to seeing how industries continue to respond and implement AI-inspired processes, products, and management oversight strategies. At Unlimited Exposure, we remain committed to finding new, innovative ways in digital marketing to help our clients reach audiences. We expect to see AI play a tremendous role in increasing sales, efficiencies, and returns.

Source : http://unlimitedexposure.com/basic-digital-marketing/914-how-ai-is-changing-the-way-business-is-done-industry-by-industry-in-2019.html

7 Ways to Make your Video Marketing go Viral!

Social media posts which go viral know how to tap into the underlying reasons on why people share information online and those posts know how to trigger clicks.

The 4 types of content accounts are most likely to share on social media include posts that are funny or amusing, posts which appeal to a person’s narcissistic side and which make someone look smart by sharing, infographics or lists, and/or content from a trusted source to the user.

When you ask people why they share what they share, the top 5 reasons you’ll encounter are highlighting valuable or entertaining content to others; to define themselves to others under an identity; to grow and nourish relationships with other social media relationships; for self-fulfillment; and/or to get the word out on a cause they care about.

Now, if you’re aiming for your video to go viral, we don’t mean to be the bearer of bad news however it’s unlikely to happen. The average social media post receives only 8 shares. Even on sites like Buzzfeed, it’s extremely rare for a post to go viral. So assuming you’re not a massively popular celebrity and you don’t already have a built-in audience of millions, here are the 7 strategies you can use to make your video marketing go viral.

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1 – Be successful.

People love to consume content from people that are beautiful, knowledgeable, successful, attractive, or that have an authority of some kind. Before the user even clicks, you need to give them a reason to feel like they want to hear from you. The more ‘rich’ your videos can appear – whether you’re funny, emotional, educating, or something else – the more clicks you’ll receive.

2 – Do your research.

Helping people understand difficult-to-talk-about subjects is an effective video marketing strategy. Evidence shows viral numbers common on videos communicating wisdom on things. Some forms of research and knowledge to consider on your next viral video are the secrets to, a warning about something, or a post discussing current trends.

3 – Help people be successful.

People want to be successful in their identity and what they do. Any time you use the word ‘success’, studies show viewers are more likely to click. The best advice we can give – other than repeating the word ‘success’ over and over again which reduces its effect as a keyword – is to focus on how your products or services can be used to enable people to have success.

4 – Be surprising.

Share something unexpected. Be shocking. If you can give people a reason to click because they’re surprised or shocked about what’s going to transpire, that’s usually more than enough reason to get people clicking.

5 – A quiz.

Use your video to give viewers a quiz on something. Be informative or funny. Consider any possibility of creating quizzes based off of past videos or having a contest surrounding a list. Consider how you can use a product or feature to create an outcome-based questionnaire. Although these are more common when written, they can apply to video as well.

6 – Be funny.

People love humour and entertainment. It’s the one thing that’s consistently driven clicks. It doesn’t matter if you’re the New York Times or a gossip magazine, consumers are more likely to want funny. Consider a little humour when creating your video but not so much that it communicates you don’t take yourself seriously.

7 – Lists.

Lists are still some of the best shared content on the Internet. What we recommend is working on your video’s headline to highlight the list component. People like to share videos that are informational, helpful, or exciting – remember this. The more amusing or awe-inspiring your video’s list is, the more likely it will be shared so be entertaining.

Go viral with Unlimited Exposure at your side. As a top digital marketing company, we can help design a video marketing strategy that’ll absolutely maximize your audience. We promise results!

Source : http://unlimitedexposure.com/basic-digital-marketing/913-7-ways-to-make-your-video-marketing-go-viral.html

4 Insights on eCommerce Success and What it Takes to Get Started

With more users than ever online, on the Internet, and engaged in social media, there’s never been a more opportune time to get into the online selling business.

eCommerce annual sales are expected to eclipse $3.5 trillion by year’s end and businesses all over the world are taking away millions from this haul. Getting started in eCommerce isn’t always clear so here’s how you can launch a successful eCommerce site in 2019.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Put the user first and make them feel special.

The more personalized and intimate you connect with your customers, the more likely they’ll be to return again and again to buy from your eCommerce. Instead of making assumption about your clientele, let them do what they do and alter the shopping experience to their needs.

Use what you know about your customers to make personalized recommendations perhaps based on what they’ve previously purchased. Create dynamic web pages with product descriptions, imagery, and complimentary products. Implement a loyalty program that allows customers to accumulate points or gain access to discounts, vouches, or incentives. These are ways to build relationship.

Fill your site with content to get customers to convert.

Content marketing increases brand visibility, generates leads, and persuades new and existing customers to buy. It’s one of the most effective mechanisms when it comes to eCommerce success.

Begin by building a blog calendar with posts on-site. Use these across social media channels and take the opportunity to improve your site’s search engine rankings as well. Stick to your posting schedule – whether that’s once a day, twice per week, or more often, or less often. Showcase products and give people a reason to care about your brand. Give insight into what your eCommerce brand is about.

Make the eCommerce shopping experience a social one.

Work hard to cultivate the most superior customer service experience you can provide. You’ll increase brand loyalty, set yourself apart from the competition, and generate repeat purchases.

As a brand differentiator, customer service is arguably more important than price and even product! Use social media to build an online community of shoppers. Give them the opportunity to connect with you through personal messaging or public messaging. Answer comments, questions, and concerns in a timely manner. When you’re active and you show others that you care, it says a lot about the way you do business. Always empathize with your customer when they’re submitting a complaint or are being less than polite. All of your social listening can be leveraged indirectly into conversions.

Mobilize a strategy across all platforms, including mobile.

More shoppers than ever are browsing on mobile devices. Your eCommerce site in 2019 has absolutely got to be mobile responsive. There’s infinite potential in the accessibility and universality of the smartphone.

A mobilized strategy should also always include a user-friendly checkout process. For example, 30 percent of mobile shoppers abandon a transaction if the shopping experience isn’t mobile-friendly or if there’s unnecessary difficulty checking out. Ensure your site is mobile, simple, and in line with your marketing across social media, advertisements online and offline, and all brand presences.

Alongside Unlimited Exposure, we believe you can easily and efficiently launch and manage an eCommerce site. Build your list of shoppers and see your sales skyrocket with consistent, branded messaging. Take advantage of social media, SEO, video marketing, and other strategies. The easier you make it for a customer to complete a purchase, the more likely they’ll be to buy. Everything from your marketing to your site design needs to be built with the final sale in mind. Shop with Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/912-4-insights-on-ecommerce-success-and-what-it-takes-to-get-started.html

Watch as More Small Businesses use Video Marketing to Connect to Consumers

Consumers love video more than an image or text. In an era where Internet speeds continue to increase and mobile devices are so much more advanced than they ever have been before, small businesses have a real opportunity to benefit from video marketing strategies.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

According to a recent estimate, almost 80 percent of all Internet traffic in 2019 is going to be video-related. Although we would never say to stop developing written content or images, due to their expense, many small businesses ignore how powerful video can be. A simple video advertisement and short video outlining your brand, products, services, or a promotion goes a long way in generating clicks.

More than 65 percent of people are visual learners – a number which is expected to increase in the tech-dominated future to come. Ideally, you may already be developing visual content. Images work well. The way the human brain works, we more easily retain and process information when it’s delivered with a visual aid of some kind. Photos and still graphics are inexpensive to produce, and work like magic in keeping a user’s eye focused in on your content. Video marketing takes things a step further. Up to 64 percent of consumers are more likely to buy a product after they’ve watched a video, as opposed to reading about it or seeing it in a photo. For participating small businesses, videos are oftentimes their top sales tool.

Video content doesn’t necessarily mean producing a general business ad. Video marketing is about having fun and engaging consumers so depending on your industry, there could be a number of ways to do so. Tap into live streaming on Facebook Live, Periscope, or Instagram. Develop some how-to instructional videos to show customers how to use your products. Give audiences a behind-the-scenes look at how a product is manufactured or what happens with your business. Consider starting a series of video marketing content to help users keep coming back again and again. Your videos can be funny, informational, emotional, argumentative, or promotional.

A lot of small business owners may be hesitant to use video because they don’t know how to produce one, what to say, or they don’t have the right equipment. Thankfully, all you need in this day and age is a smartphone, a microphone, and a tripod. Using these tools, you can deliver some pretty powerful video content. There are also several video editing apps which can be downloaded onto your smartphone, allowing you to create and edit on-the-fly from no matter where you are. Apps like Facebook Creator and Adobe Spark make it easy to create some amazing videos.

In our experience, video marketing has helped everyone from small businesses to corporations grow their audience. By using video, you are instantly elevating yourself above competitors who may not be making full use of their marketing or who may not be engaged in video at all. Consumers are also more likely to click on a video and then, to possibly purchase a product or service. By tapping into video, you could be reaching a whole new audience!

Partner with Unlimited Exposure today and use video marketing to advance your marketing objectives. You’ll be surprised by how successful video can be at reaching consumers and boosting engagement!

Source : http://unlimitedexposure.com/basic-digital-marketing/911-watch-as-more-small-businesses-use-video-marketing-to-connect-to-consumers.html

Top 10 Mistakes Small Businesses make with Local SEO Efforts

Local search engine optimization efforts are key to building small businesses in a specific region. Companies serving a city or a province are recommended in their SEO marketing to target geography, otherwise risk wasting digital marketing budget on users they don’t need.

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Even so, local companies continue to make big mistakes on local SEO efforts. For that matter, when discussing local SEO, some companies don’t even know whether their strategies are up to date. For example, almost 40 percent of all businesses cannot definitively say whether their website’s optimized for local SEO. That could be money wasted and a huge chunk of the marketplace you’re missing out on.

Any business with a physical presence in the local marketplace should have a website. When users come to search out your business, they’ll find your site associated to a local area and this will help to establish legitimacy. If you think you may be missing out on revenues because you don’t have a strict local SEO strategy in place, you’re not the only one. Here are the top 10 mistakes other small businesses have made in approaching locally-based search engine optimization.

 39 percent of businesses do not have a website that is optimized for local SEO. When a website isn’t optimized for local search traffic, it could mean many lost opportunities.
 37 percent of businesses do not have a verified Google My Business listening. A verified Google My Business listing gets your name out on Google Maps with a direct connection to your website. Post your contact information and get listed where consumers can find you!
 32 percent of websites are still not fully optimized for mobile devices. Considering more searches are done today on mobile than on non-mobile devices, mobile optimization is key to reaching customers.
 29 percent of business websites have not optimized their site’s content for local search queries. Although you have may a boisterous content marketing plan in place, when your keywords are not matched geographically and when you don’t make an effort to communication you have a local presence, you could be missing out on clicks and sales.
 27 percent of businesses have not made the effort to get listed in local business listings. Business directory sites can play a huge role in further legitimizing your website and simultaneously act as advertisements to attract more attention to your pages.
 21 percent of businesses have never checked to see if their NAP – name, address, and phone number – are displayed on their website in the same way it’s published on directory sites and Google My Business.
 18 percent of businesses do not have any customer reviews to their name. When your website or company does not have any local reviews, it causes your website to appear amateurish or unverified. It puts doubt in the head of a user and may encourage them to use a competitor’s products or services instead of yours.
 16 percent of businesses do not have any localized blog content. If you don’t make your location known, it can make it difficult for users to see you’re a local company.
 15 percent of business websites have duplicate content on their location pages. Content that’s boilerplate or duplicated is not content that’s ever going to rank favorably on Google.
 10 percent of companies do not include a full list of contact information on their website. When you make it more difficult for customers to speak with you, it only leaves users frustrated.

Local SEO is so important to succeeding in a local marketplace. For businesses serving only a specific region, it’s integral. Launch your next local SEO campaign with Unlimited Exposure to guide you.

Source : http://unlimitedexposure.com/basic-digital-marketing/910-top-10-mistakes-small-businesses-make-with-local-seo-efforts.html

Top 5 Digital Marketing Statistics to Remember in February-March, 2019

As we look ahead towards the last weeks of winter, here are our top 5 digital marketing statistics to remember!

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53 percent of marketers will increase AI spending in the next 3 years.

AI is going to see some massive investments in the world of marketing as more have come to accept it as a necessary part of the future of the industry. In 2019, AI is already responsible for several companies seeing an increase in sales and increases in customer retention. The impressive performance of AI in a marketing context is leading to more strategy development and investment paid to simplifying the online customer service.

20 percent of children aspire to become social media influencers.

A recent survey analyzing the preoccupations of children in the UK found nearly 20 percent aspire to have a career as a social media influencer. According to the study, 14 percent want to become YouTubers, outranking those who want to become teachers and non-online occupations. As more money is generated in influencer marketing and those opportunities continue to open up to marketers in all fields, jumping onto minor influencer marketing opportunities can mean helping your business find whole new audiences.

eCommerce sales increase on Blue Monday.

Blue Monday this year fell on Monday, January 21st – which is known as the most depressing day of the year. New data suggests more people are turning towards eCommerce to cheer them up on this day – something to keep in mind for next year. The number of searches on Blue Monday compared to an average Monday rose by 26 percent in 2017 and 32 percent in 2018. Furthermore, the same study found the most popular times this January to go shopping online for items like clothing were Sunday evenings and Monday.

YouTube revenues have increased by 11 percent.

YouTube continues to grow as a social media and video marketing platform. YouTube’s 2018 was its most successful year yet as business revenues climbed to 11 percent compared to the prior year and the renewal rate of advertisers rose to 51 percent. Above other accounts, the companies generating the most revenues for YouTube appear to be Geico (comprising of 6 percent of total YouTube revenues), Samsung (5.5 percent), and Disney (4 percent). Among the industries spending the most into YouTube are unsurprisingly media and entertainment companies.

Amazon and Etsy rise in organic search queries.

Analyzing Google search performance in the United States last year, eCommerce sites like Amazon and Etsy found some big increases in search visibility. Amazon enjoyed a 21 percent increase while Etsy generated a massive 47 percent increase. Some other eCommerce companies who used organic search and related marketing campaigns to improve Google search visibility include Ashley Furniture which saw its performance rise by 362 percent and the Chinese-owned Ali Express which rose by 236 percent.

There’s a lot that these statistics tell us about consumer behaviour. Consumers are gravitating towards AI, video marketing, and eCommerce in big ways. Companies and websites looking to increase revenues, leads, conversions, or exposure are best recommended to look at marketing categories like these that are growing on an ongoing basis. Launch your best digital marketing campaign in 2019 with Unlimited Exposure. Speak with an expert today to begin building your website to heights it’s never seen before! We promise real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/909-top-5-digital-marketing-statistics-to-remember-in-february-march,-2019.html

Setting up eCommerce Analytics to See Consumer Behaviour and Sell more Product

eCommerce sites have a lot to focus on. Setting up eCommerce analytics can be a step easily forgotten in all the hype. Nonetheless, analytics can help track what products are being viewed and purchased or not purchased, measure transactions, and provide insight into consumer behaviour.

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If you’ve just started selling product on an eCommerce site, being able to measure consumer behaviour helps to show what people are buying and what they’re not so much into. If you’re honest in interpreting what you see, eCommerce analytics information can help build or re-develop your catalogue of products. Perhaps you’ll notice a product that’s getting a lot of views and yet, these views are not converting into sales. Or, potentially you’ll see products that are failing to get the sort of leads other products are. All of this data can help you create a more effective eCommerce web design and inform your marketing efforts as well.

The first step on your journey towards eCommerce analytics is in installing your Google Analytics code on your site. To this point, don’t forget to add your eCommerce tracking code to your shopping cart as well. After your analytics code has been put in and you’ve given it time to generate some data, you now have the chance to look and see what’s there. Some of the key metrics you want to pay attention to are the following.

 Conversion rate – the percentage of visits that result in an eCommerce transaction.
 Transactions – a transaction is defined as a purchase order, meaning a customer can buy multiple items in a single transaction and it will count as a single transaction.
 Revenue – when tax and shipping information has been properly set up in Google Analytics, the software can tell you the total revenues your website has generated.
 Average value order – the average order value of a transaction.
 Unique purchases – this is the total number of times any product or set of products have been bought.
 Quantity – this metric marks the total number of units sold for a given product.
 Products SKU – the product SKU is the unique product code used to identify a specific product.

There are also other metrics you can used under ‘enhanced eCommerce tracking’ in Google Analytics.

Shopping Analysis, as an example, provides information on how customers buy your products or services. Looking here, you will find a diagram of the steps a customer has taken to purchase a given item. Shopping Analysis has tremendous value as it can identify where and how many people have abandoned their shopping cart. This way, if a large percentage of shoppers are abandoning at a specific step, maybe there’s something that needs to change.

Product Performance is an analytics report showing the individual products and how they’re performing in terms of quantity, revenue, and price. See how many times products have been viewed, added and removed from carts, and how often the products have made it through to checkout. There’s also the Marketing report which shows how a promotional eCommerce marketing campaign is working to drive sales. You can also see information relating to product coupons and how these are affecting revenues.

If you’re ready to get set up with eCommerce analytics, contact one of our eCommerce marketing experts at Unlimited Exposure today for more information.

Source  : http://unlimitedexposure.com/basic-digital-marketing/908-setting-up-ecommerce-analytics-to-see-consumer-behaviour-and-sell-more-product.html

See the Ultimate Guide to Long-Tail SEO Keyword Research in 2019

Analyzing blog traffic for the average business website, you’ll find somewhere approximately 50 percent of leads come direct from search engine optimization whereas less than 9 percent come from social media.

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So much focus goes onto promoting content on social media platforms, it’s easy to forget the power of SEO. As video, AR, AI, voice search, eCommerce, and other trends have come to influence SEO keyword research, the most successful keyword research you can produce are related to targeting long-tail keywords.

Long-tail keywords contain a minimum of three words, usually embedded with specific terms relevant to your audience. Long-tail SEO accounts for more than 70 percent of total searches, incorporating descriptive phrases and sometimes questions. Long-tail works because it’s more specific, less competitive than more generic keywords, and can be better targeted to a geographic location, audience, or something else.

Thereby, on the back of a long-tail keyword, your website can rank higher on popular topics and engage more qualified traffic! The only guiding factor is to match long-tail keywords to consumer search intent. Here’s where your research begins.

Customer Personas.

Consumer search intent starts with understanding who your target audience is, what they value, what their priorities are when it comes to shopping your business, and what their personality is. Identify personas. These are fictional representations based on insight and data-led assumptions showcasing their desires and any related information you believe is relevant to keyword development.

Brainstorm long-tail keywords.

Come up with a list of long-tail keywords you want to be rank for. Select desired keywords that match consumer search intent, at least as you expect it to be. Ask yourself if the keywords you came up with match your content objectives and align with your long-term vision, if consumers will find what they want when they click on these search terms, and if ranking organically for said keywords will assist with converting interested consumers then or at a later date.

Use Google AdWords Keyword Planner.

Google’s Keyword Planner helps to generate high-traffic terms that are being search for on a monthly basis. Seek out long-tail low-competition terms that come with high traffic. Examine Keyword Planner’s keyword suggestions and always ask if the term relevant. You don’t want to build a site around long-tail keywords that vary in relevancy. This could potentially damage conversions and penalize your site in future SEO campaigns.

Create a spreadsheet of long-tail keywords.

Open Excel and put together a spreadsheet of terms you’d like to target based on your long-tail keyword research.

Knowing where and how to use these keywords.

Don’t over-do keyword placement. This is called keyword stuffing and could result in your site being penalized for it. Instead, strategically place them here and there throughout the content. Be sure to have a headline that uses your long-tail keyword while still being engaging and enticing. Remember, you’re writing for human beings – not search engines. Be sure to write content that flows, without emphasizing too much on the selected long-tail keywords.

How you choose and use long-tail keywords can optimize your content strategy in a big way. Organic traffic is moving towards longer search queries. The more specific and relevant your keyword research is, the more likely you can tap into leads that are ready to invest and make a purchase. For more information on how to take your long-tail SEO keyword research to the next level, speak with an expert at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/907-see-the-ultimate-guide-to-long-tail-seo-keyword-research-in-2019.html

A Beginner’s Explainer on Growth Hacking and How it Can Help your Website

You may have heard the term ‘growth hacking’ before. Far from just another buzz word, growth hacking is any strategy executed specifically for fast, strong growth. It’s all about leverage resources and market knowledge to spur your company into fast results. For when you have constraining budgeted, limited time, and big-spender competitors, growth hacking can help even the playing field.

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Growth hacking is commonly employed in digital marketing, assisting with the accomplishing of goals. There are three areas that make up growth hacking – experimentation, creativity, and performance measurement. It goes without saying but if anyone could do growth hacking, it wouldn’t be considered a ‘hack’. Thereby, experimentation is important. One must be willing to investigate unique ways to find and build audience. Growth hacking never comes from the expected.

In addition to experimenting, one must be creative. Just because an experiment has worked in the past or if you have a hunch you can adapt an experiment to your company, it’s not necessarily the case. Creativity and the willingness to adapt are important. Lastly, performance measurement will help to determine whether a growth hacking strategy is working or not. Not every strategy will work and when a strategy doesn’t, being able to change on the fly can make the difference between success and failure.

Growth hacking relies on chasing the right metrics and following through on what works. Engagement, conversions, and retention are important. Growth hacking is all about achieving defined objectives. Set and achieve, and repeat.

Case Study – Nasty Gal

Nasty Gal went from being an eCommerce vintage clothing store run by a college dropout to annual revenues of $100 million and expansion to over 150 countries. That happened within 4 years. Nasty Gal used growth hacking to achieve its massive success. Some of their growth hacking strategies used included picking merchandise to sell that were meticulously matched to their brand, tracking clicks on listings and experimenting with different presentation types, removing listings that didn’t perform well and refusing to engage with them again, and leveraging social media to create relevant, timely messaging targeting new customers.

How to Implement Growth Hacking into your Company

 Used market data, knowledge of your customer’s needs, and your target market’s preferences should be used to perfect your product! Make your offering as strong as possible.
 Set measurable goals that are always feeding more growth. Don’t go broad. Create detailed, achievable goals to help you maximize every effort.
 Test your approach, using creativity and experimentation as a guide.
 Analyze the performance of strategies to ensure you’re achieving the goals you’ve identified and you’re kept on track with long-term progress.
 Optimize, optimize, and optimize some more – all according to what comes back with your performance analysis.

Hundreds of companies have used growth hacking to spur some absolutely amazing performance results. If you’re looking to capitalize on growth hacking, we hope we’ve outlined some steps to get going. As digital marketing specialists, we use growth hacking all the time to assist our clients achieve the best marketing results possible. Sign on with Unlimited Exposure for more information on how you can get started with growth hacking and growing your brand online. Tap into AR, video, social media, SEO, and more!

Source : http://unlimitedexposure.com/basic-digital-marketing/906-a-beginner%E2%80%99s-explainer-on-growth-hacking-and-how-it-can-help-your-website.html

5 Sources of Inspiration when Crafting a Creative, Results-Driven Content Plan

As a blog writer and marketer, you may not know what you want to write about. When the ideas stop coming, it can be infuriating. Trying to write like that and stir up emotion or action from a reader, the result is usually pretty terrible. If you’re looking for inspiration to get you going, there’s thankfully plenty of places to find it. So if you’re in a predicament where you can’t get going with your content marketing plan writing, here’s a few places to look.

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Read a book to discover new, unique topics in your niche.

There’s no shortage of books on a wide variety of topics out there. Choose one relevant to your industry and start reading. You may find unexpected ideas you can develop or re-develop into content. Look for new angles, research studies or case studies that have not been reported on, and anything that speaks to you. For example, a lot of business blogs recycle ideas that have been seen time and time again. Instead, search for topics that aren’t being thoroughly explored at any given time.

Check in on social media for in-the-moment conversations.

At any moment, new topics are going to be trending on social media platforms like Facebook, Twitter, Instagram, and elsewhere. See what’s trending, what’s most shared, and analyze what’s creating the most conversation. If something’s resonating with a relevant audience, you can capitalize on it in the moment and help participate in the conversation. Although this type of content development may not serve a long-term purpose, it can help win attention and boost clicks in the moment.

Talk to your sales team.

Not all of us have sales teams to rely on. Nevertheless, if you do, speak to them. They know customers’ challenges and needs better than anyone. Ask them if they have any suggestions on how to grow your audience. Look for problems customers want solved, objections to making a sale, the information customers seem most interested in, what positive feedback is received, and what sort of subjects or features relating to your product that prospects respond most favorably to.

Use Google Analytics.

Google Analytics has all sorts of amazing data to sort through which will tell you a lot about your website visitors. See online behaviour and reading habits. See what blogs have the most views. If there’s a pattern there, tap into it and begin developing content specifically for this use. Judge only on performance and you should see a clear way forward on what kind of content your audience expects to see on your website.

Read industry reports.

Chances are there are organizations or oversight-based companies publishing reports and identifying industry challenges. These reports may author specific problems and introduce solutions on what to do to solve them. If the sort of things being discussed in these reports are seeing discussion on social media and in other parts of your industry, you may want to consider mining this for potential blog topics.

Results-driven blogs, articles, and website content development is at the heart of what we do at Unlimited Exposure. If you’re not building traffic or are experiencing trouble with SEO or organic search, contact a content marketing expert today. Remember, even if you think you’re out of ideas, your next great piece of content might be just around the corner.

Source : http://unlimitedexposure.com/basic-digital-marketing/905-5-sources-of-inspiration-when-crafting-a-creative,-results-driven-content-plan.html

Why LinkedIn Marketing is go-to Social Media for any B2B Company Searching for Customers

LinkedIn has social media marketing tools used by both B2B and B2C companies, although its effectiveness is mostly associated to B2B. With so many opportunities to release content and then, to target it to the appropriate audience, instantly win yourself new business.

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Using both organic marketing strategies and paid advertising, your brand can engage with the right people and begin building loyalty. Like other social media platforms, any content plan must be carefully considered.

The best advice we can give as a starting point to LinkedIn marketing is to identify user intent. Users consume content on LinkedIn primarily to inform themselves about a certain category of industry. Users also want to show others that they’re smart, qualified, and knowledgeable about certain subjects. LinkedIn marketers will usually target users’ needs, creating high value, informational and useful content that they can consume in the industry or category they’re interested in.

The five types of content marketing that work best on LinkedIn are how-to lists about industry-specific topics, industry surveys and similar industry reports, industry-based editorials or opinion pieces, educational ebooks, and job opportunities or job-related information. When building one’s LinkedIn marketing, content types such as this can make a direct splash and attract eyes quickly. That said, there’s a lot of legwork that needs to happen if you’re going to take this and create long-lasting momentum from it for your B2B company.

Every piece of content you put out should continually be positioning your brand as an industry leader. Influential, inspiring, or educational content is smart for this point. It also may go without saying but your company’s LinkedIn company page should be filled out in its entirely with an attractive header image and relevant keywords spread throughout. Consider joining relevant LinkedIn groups which could open the doors to new B2B relationships. Indirectly as a lead generation strategy, comment and engage with others. Have fun with it!

LinkedIn also has paid advertising opportunities which can put your brand out into users’ newsfeeds. You have the option to create text-only, video, or text-and-video marketing ads. If you’re prospecting for new leads fast, this is a great way to do it. You arguably have better targeting options on LinkedIn than on Facebook or Twitter, something which has attracted numerous businesses to it. You can target according to job titles, industries, skills, gender, age, location, followers or non-followers, schools, and more.

Some surefire ways to keep the attention of a lead, as you work to turn them into a conversion, is to include a relevant image with your paid advertising, to always use clear and concise CTAs, and to make your value proposition clear from the outset. All of this will continually influence and strategically place your lead ready to close.

For B2B marketers, LinkedIn continues to give them big returns in leads and conversions, and it can do the same for you – as long as the strategies outlined in this article are followed. Although more work is sometimes required to implement certain marketing strategies on LinkedIn – simply because of the quality of the content you’ll want – it can pay off tremendously.

Get involved with LinkedIn marketing today and speak to a social media marketing expert at Unlimited Exposure. We can help in ensuring your strategy is on-point and that every opportunity is being capitalized on!

Source : http://unlimitedexposure.com/basic-digital-marketing/904-why-linkedin-marketing-is-go-to-social-media-for-any-b2b-company-searching-for-customers.html

Why Digital Marketing has to Always be Changing

Digital marketing changes because it has to. As consumer behaviour changes, one’s marketing adapts.

If you’re going to remain successful, how you advertise needs to match what’s going on in the world – not only in the cultural conversation but also with the technology, strategies, opportunities, and platforms available.

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Twenty years ago, social media was not even a thing. Today, it’s arguably the most powerful digital marketing tool there is. Some would say it’s even more important than having a website. This is just one of dozens of examples of how things have changed.

A goal of every business is to reach the largest amount of people possible in their relevant category. If you’re going to make an appeal to people to make a purchase, you must go where the audience is. Social media marketing is appreciated by marketers for this reason.

Which platform to use varies. Twitter’s a great source for journalism and news-based media, and celebrities looking to expand their brand. Facebook’s a little more personal, with seniors, young parents, families, and people from all over the world using it. Instagram’s a very photo-friendly platform with the most young users of any platform. There’s also LinkedIn for businesses, YouTube for video marketing, Snapchat for brand-building, and so many others.

Another area that social media marketing has opened up is influencer marketing. ‘Influencer marketing’ provides brands the opportunity to have their products or services advertised by a social media user that other social media users trust. All over the world, there are social media accounts that have thousands of followers. These accounts are associated to everyday people, who’ve been turned into minor celebrities based off the entertaining or informational nature of their content. These are influencer accounts. Brands who tap into their advertising power have reaped major rewards.

That’s where digital marketing’s at today. Where Internet marketing is headed tomorrow is interesting to think of. As Internet speeds have increased and tools to create video are now readily accessible by anyone with a connection, video marketing is fastly becoming a necessity for businesses in all categories. The ability to create entertaining, informative, or promotional videos, and using these to build audience on YouTube, Facebook, Instagram, Twitter, and on other platforms can provide a lucrative return.

There’s also a matter of augmented reality and virtual reality. AR and VR are digital marketing’s best kept secret. They’re making a difference in how eCommerce companies engage in marketing and are used in various apps to promote a range of products in the most fun of ways. Consumers are ready to accept more technology into their lives. As this integration happens, brands are going to find new opportunities to advertise. From the catalogues of the 1950s to the side-of-the-road billboards in the 1970s, to the mailbox flyers of the 1990s, to the static Internet ads in the 2000s, marketing has always changed with the times. As the world grows more complex technologically speaking, brands are going to have a great chance to take advantage.

If you’re seeking a digital marketing partner, contact one of our experts. Unlimited Exposure is an experienced digital marketing firm specializing in video, social media, eCommerce, and more. Allow us to help in building your brand, winning you a new audience, new leads, higher conversions, and bigger revenues!

Source : http://unlimitedexposure.com/basic-digital-marketing/903-why-digital-marketing-has-to-always-be-changing.html