Social media posts which go viral know how to tap into the underlying reasons on why people share information online and those posts know how to trigger clicks.
The 4 types of content accounts are most likely to share on social media include posts that are funny or amusing, posts which appeal to a person’s narcissistic side and which make someone look smart by sharing, infographics or lists, and/or content from a trusted source to the user.
When you ask people why they share what they share, the top 5 reasons you’ll encounter are highlighting valuable or entertaining content to others; to define themselves to others under an identity; to grow and nourish relationships with other social media relationships; for self-fulfillment; and/or to get the word out on a cause they care about.
Now, if you’re aiming for your video to go viral, we don’t mean to be the bearer of bad news however it’s unlikely to happen. The average social media post receives only 8 shares. Even on sites like Buzzfeed, it’s extremely rare for a post to go viral. So assuming you’re not a massively popular celebrity and you don’t already have a built-in audience of millions, here are the 7 strategies you can use to make your video marketing go viral.
 |
| We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 unlimitedexposure.com/services/video-marketing-toronto.html |
1 – Be successful.
People love to consume content from people that are beautiful, knowledgeable, successful, attractive, or that have an authority of some kind. Before the user even clicks, you need to give them a reason to feel like they want to hear from you. The more ‘rich’ your videos can appear – whether you’re funny, emotional, educating, or something else – the more clicks you’ll receive.
2 – Do your research.
Helping people understand difficult-to-talk-about subjects is an effective video marketing strategy. Evidence shows viral numbers common on videos communicating wisdom on things. Some forms of research and knowledge to consider on your next viral video are the secrets to, a warning about something, or a post discussing current trends.
3 – Help people be successful.
People want to be successful in their identity and what they do. Any time you use the word ‘success’, studies show viewers are more likely to click. The best advice we can give – other than repeating the word ‘success’ over and over again which reduces its effect as a keyword – is to focus on how your products or services can be used to enable people to have success.
4 – Be surprising.
Share something unexpected. Be shocking. If you can give people a reason to click because they’re surprised or shocked about what’s going to transpire, that’s usually more than enough reason to get people clicking.
5 – A quiz.
Use your video to give viewers a quiz on something. Be informative or funny. Consider any possibility of creating quizzes based off of past videos or having a contest surrounding a list. Consider how you can use a product or feature to create an outcome-based questionnaire. Although these are more common when written, they can apply to video as well.
6 – Be funny.
People love humour and entertainment. It’s the one thing that’s consistently driven clicks. It doesn’t matter if you’re the New York Times or a gossip magazine, consumers are more likely to want funny. Consider a little humour when creating your video but not so much that it communicates you don’t take yourself seriously.
7 – Lists.
Lists are still some of the best shared content on the Internet. What we recommend is working on your video’s headline to highlight the list component. People like to share videos that are informational, helpful, or exciting – remember this. The more amusing or awe-inspiring your video’s list is, the more likely it will be shared so be entertaining.
Go viral with Unlimited Exposure at your side. As a top digital marketing company, we can help design a video marketing strategy that’ll absolutely maximize your audience. We promise results!
No comments:
Post a Comment