Consumers love video more than an image or text. In an era where Internet speeds continue to increase and mobile devices are so much more advanced than they ever have been before, small businesses have a real opportunity to benefit from video marketing strategies.
 |
| We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html |
According to a recent estimate, almost 80 percent of all Internet traffic in 2019 is going to be video-related. Although we would never say to stop developing written content or images, due to their expense, many small businesses ignore how powerful video can be. A simple video advertisement and short video outlining your brand, products, services, or a promotion goes a long way in generating clicks.
More than 65 percent of people are visual learners – a number which is expected to increase in the tech-dominated future to come. Ideally, you may already be developing visual content. Images work well. The way the human brain works, we more easily retain and process information when it’s delivered with a visual aid of some kind. Photos and still graphics are inexpensive to produce, and work like magic in keeping a user’s eye focused in on your content. Video marketing takes things a step further. Up to 64 percent of consumers are more likely to buy a product after they’ve watched a video, as opposed to reading about it or seeing it in a photo. For participating small businesses, videos are oftentimes their top sales tool.
Video content doesn’t necessarily mean producing a general business ad. Video marketing is about having fun and engaging consumers so depending on your industry, there could be a number of ways to do so. Tap into live streaming on Facebook Live, Periscope, or Instagram. Develop some how-to instructional videos to show customers how to use your products. Give audiences a behind-the-scenes look at how a product is manufactured or what happens with your business. Consider starting a series of video marketing content to help users keep coming back again and again. Your videos can be funny, informational, emotional, argumentative, or promotional.
A lot of small business owners may be hesitant to use video because they don’t know how to produce one, what to say, or they don’t have the right equipment. Thankfully, all you need in this day and age is a smartphone, a microphone, and a tripod. Using these tools, you can deliver some pretty powerful video content. There are also several video editing apps which can be downloaded onto your smartphone, allowing you to create and edit on-the-fly from no matter where you are. Apps like Facebook Creator and Adobe Spark make it easy to create some amazing videos.
In our experience, video marketing has helped everyone from small businesses to corporations grow their audience. By using video, you are instantly elevating yourself above competitors who may not be making full use of their marketing or who may not be engaged in video at all. Consumers are also more likely to click on a video and then, to possibly purchase a product or service. By tapping into video, you could be reaching a whole new audience!
Partner with Unlimited Exposure today and use video marketing to advance your marketing objectives. You’ll be surprised by how successful video can be at reaching consumers and boosting engagement!
No comments:
Post a Comment