While everyone is concerned with ranking first on Google’s search engine results page, it’s also important to give some thought on being among the first results on the YouTube search page. Video content is highly preferred among consumers so it needs to part of your online strategy. Through a month-long cohesive process, your company can rank number one in your YouTube keyword-related searches. Let’s take a look at how it’s done!
Before you do anything else, go over your website’s best-performing pages. YouTube employs SEO strategies just as Google does, though these strategies are different. Choose a popular piece of content that could benefit from a few changes. You should also explore the page to determine if it could be successfully turned into a video, the subject’s videos on YouTube are viewed often, and the Google keyword search results for that subject turn up videos.
Reviewing the high-ranking videos on Google and YouTube can help put your video in an ideal spot. Investigating the YouTube search results for one of your major keywords can give you an idea of how well your video would perform. Ten thousand views on the first few videos that show up is a good indication of your potential to create videos and rank high.
In some cases, the view count of the video you’re looking at can be skewed. If a large company with many followers posts a video on a social media platform, it’s likely to blow up. To avoid basing your conclusion on an uncommon occurrence, examine the view counts of the first three to five videos related to the keyword you’ve searched. If the view count is high even after taking all factors into consideration, check to see if videos appear in the Google search results for your keyword. If yes, you can safely assume that a high-quality video you create would get attention and could be discovered through both YouTube search and Google search.
The next step is planning your video. Considering you only have to base it on one source and that source is something you created, it shouldn’t be too difficult. But there are a few things you should keep in mind when converting written content to video format. Optimize your video by first developing an attention-grabbing, 15-second introduction. Make the video a good length to rank higher; YouTube tends to put shorter videos near the bottom of the search results. When your video is drawing to a close, wrap it up by encouraging viewers to like your video, subscribe to your YouTube channel, and follow your company on social media. Your audience will take more interest in you if you give them a handful of easy, low-commitment options. Hiring a video production company or videography company is always a safe bet and it will be well-worth the investment.
Now that you’ve finished the creation process of your video, make a thumbnail with colours, fonts, and images that will intrigue your target audience. Insert the link to your video above your webpage’s fold so readers can find it and be rediregected to it quickly. If you do all of the things outlined above, your video will have a better chance of ranking high and being seen.
For the best results, place the link to your video above your page’s fold, but below your article’s introduction. This is simply to give the viewers a bit of information about the topic before they jump right into a video about it. Providing context will help boost your view count, make more conversions, and keep your audience watching more of your video, if not the entire thing.
If you’d prefer a different process for creating a video introduction, consider the three “P” framework: preview, proof, preview. Tell the viewer what the video will be about, explain how it works and will help them, and expand upon the video’s content. Better yet, you can covertly outdo your competitors by delivering more information than them, or simply by delivering it in a more comprehensible manner. A setup like this makes it difficult for viewers to turn away, as it’s brief, informative, and authoritative. Most will stay for a decent length of time upon seeing an introduction like this and will only navigate away from the page if the video is low-quality or uninteresting. A good thumbnail will only strengthen the effects of this second method. Go for something with a small amount of text, colours that will catch the eyes of your viewers, and a couple images that are relevant to the subject matter.
There you have it: a guide to creating SEO YouTube videos. If you follow these guidelines, you’ll be happy to see how high your videos and any video content will rank in just one month.
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