Although keywords are important for SEO, they’re not everything. Filling your content to the brim with keywords may help you rank a bit higher, but it won’t keep your customers interested in your content. It’s fairly obvious when articles are written solely to increase organic search visibility, after all. Instead, put the emphasis on quality.
Why shouldn’t you put the majority of your effort into SEO keywords? Simple: keyword stuffing is unattractive, noticeable, and sometimes punishable. Your focus should be on the final product, not the parts that make it up. Customers like, share, and interact with well done content, all of which naturally bump up your search engine ranking through generating trust and authenticity.
The best user experiences come from content that’s intriguing, valuable, applicable, and credible, according to Google. And Google is a great source, considering it’s the most widely used search engine in the world with more than 4.4 billion searches every day. The quality check team uses the data they collect to make suggestions to the rest of the organization about how search engine ranking can be improved. To pass the quality check team’s test, your content must include six main things: quantity, expertise, links, accuracy, contact information, and user experience.
Meeting Google’s quantity standard means consistently creating content with at least 2,000 words. This content should clearly demonstrate an understanding of the topic it’s about, and should also include a good number of links to reputable websites. Putting your contact information wherever needed and updating it whenever necessary adds to your credibility and accessibility. The reader’s overall experience is dependent on the previous factors as well as business website theme, page layout, loading speed, and tab setup. Put time and effort into every facet of content writing to rank higher in Google search results.
Something many companies that focus on machine-based SEO forget is the need for their content to be more useful to users than that of their competitors. Taking large chunks of a few different web sources to form a Frankenstein post is rarely effective. You need to add an element of uniqueness to your content if you want to beat out your rivals. Find satisfactory content, rewrite it with a few improvements, and seek out users to gain exposure. You can make content better by simply increasing its length, explaining things more clearly, and giving overt instructions that your readers can follow.
You can boost your credibility by properly utilizing links, source references, testimonials, and customer reviews. Although you want to be relatable, personal experience alone won’t keep your readers around. Pair it with up-to-date data as a form of proof to make yourself more believable. Combine data and experience in a way that helps and appeals to your customers. Use multiple sources and arrange the facts you’ve gathered from them in a sensible, cohesive manner. Consider adding visual information, like a photo or video related to the topic. If you have the right amount of facts, opinions, and eye candy, your post is likely to succeed.
As we’ve touched on a bit in the previous paragraphs, each user’s overall experience is extremely important. If you have credentials relevant to the content you’re creating, place them in the appropriate spots to demonstrate your knowledge on the subject. In the case that you don’t have or need credentials, insert positive customer reviews and past situations that prove your point.
Get your profile out there to have it seen by as many customers as possible and strengthen your role as an authority figure. You can also guest post on the websites of large corporations and influencers in your industry. Whatever you post, include at least one backlink in it. Your customers will trust you more if they have indirect confirmation from other sites that you’re legitimate.
Accurate information and solid data are necessary inclusions if you want to bump up your SEO ranking, but don’t forget about how your readers will respond to consuming 2,000 words of just that. Add enjoyable visuals whenever applicable. Photos and videos are the most attractive kind of information to 21st century consumers because they’re so easy to take in. Finally, put a good amount of effort into your conclusion, and consider putting a thought-provoking question after it. Your audience will feel encouraged to interact with your content more.
Don’t just drop your keywords into every open space of each post you create. Quality content has become the new SEO standard; keywords are only one element of it.
No comments:
Post a Comment