Video marketing trends show video only getting bigger, as Internet speeds get faster and consumers’ appetite for visual content continues to grow. The most important trends happening around video marketing seem pretty basic right now however they are worth knowing. In a decades’ time, platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and others may be entirely video-centric. Here’s what’s going on around video currently.

12 Trends in Video Marketing that are Shifting Budgets, Creating Engagement, and Delivering Results!

Affordable

Video is cheaper and more affordable than most people think. On a smartphone, one can produce high quality video that can be edited down into something meaningful to share.

Video email

Within the next decade, it’s likely video responses to customer service inquiries may be sent via email as the next generation of personalized digital marketing. Testing has already shown us this makes the customer feel more valued and is a more effective method of communication.

VR

Virtual reality is just beginning to roll out on Facebook, providing users a chance to create 3D avatars via Oculus headsets. VR’s marketing potential for video marketing is high, offering photo-realistic user universes for things like product demos although admittedly we aren’t quite there yet.

Customer contact

Producing video is currently time-consuming and can be expensive. In time, video’s likely to become more common as a customer contact method. Can you imagine communicate by video rather than email or phone – this might be our future.

Facebook Watch

Facebook Watch is growing in a big way, creating another pathway to video marketing ads. This VOD service offers original content that may be a way for brands to advertise ahead of Hollywood-quality TV series and films. Alternatively, another method of connecting to followers with video on Facebook is to use its Live Video feature.

Short-form

Especially on social media platforms like Facebook and Instagram, short videos of 60-90 seconds have high engagement for businesses. Long-from video doesn’t produce the same results, although on YouTube it’s the exact opposite with longer videos of evergreen content having the most value.

Live video

Live video is still growing on social media, with Twitter, Facebook, and Instagram each having different features relating to it. Live video is more intimate, very engagement-friendly, and may provide a deeper connection to audience who can participate with live text reactions.

No more script

Although you may want to prepare some basic bullet points for a live stream, live video, or ephemeral video production, the videos that really resonate are those that come with no script. A lot of them, as you’ll find, are based on the interaction between creator and the audience member.

Influencer marketing

YouTube has really cornered the market on video influencer marketing however other social media platforms are building out their own communities slowly but surely. In a few years’ time, there may be much more of a battle between social media brands in terms of retaining key influencers and providing an upward trajectory for new vloggers.

Video testimonials

Video testimonials are powerful word-of-mouth recommendations for a brand that legitimizes them, gives them authority and awareness, and is a hit particularly among local-based digital marketing. This is because would-be customers are more likely to watch a video than read paragraphs of text.

More YouTube

More adults watch YouTube than primetime television daily. By 2021, 80 percent of Internet content will be video. If you aren’t already building on a YouTube account for your brand, you may want to start.

No more corporate videos

Highly polished corporate videos aren’t in anymore. Consumers want authentic, honest, transparent videos. Live video breaks down this sort of constructed professionalism and offers honesty that speaks directly to the audience.

Source: https://unlimitedexposure.com/basic-digital-marketing/1066-12-trends-in-video-marketing-that-are-shifting-budgets,-creating-engagement,-and-delivering-results.html

Whether people share the content you’re putting out can make or break a social media page. At worst, if content’s inappropriate, offensive, or outdated, it can give your brand a permanent mark against it. Ideally, great content will not only connect with an audience but build positive associations to you which in turn, increases your revenues. Is your content not shareable – here’s how to change that.

“No One’s Sharing My Social Media Content”: What You Need to Know About Shareable Content

Is there any value?

Bottom line, is your social media content useful? If it doesn’t provide value to your customer, they won’t hesitate to ignore it. People want to share what’s helpful to others. In fact, 90% of social media users will assess the usefulness of a piece of content prior to sharing it. Understand what your customers want and what’s of value to them. With this information, you can then identify social content marketing strategies to deliver that to them.

Inspire emotion.

Write and deliver content that sparks an emotional reaction. Think of the ads that resonate with you. Chances are those ads either tug on the heartstrings, enrage you, or motivate you in some way at an emotional level. Content on social media evoking emotion is always more likely to be shared, even if what you’re tapping into is anger or anxiety. That said, know that content that’s angry is less likely to be shared than content which is amusing. All in all, work to people’s emotions.

Use SEO.

When you’re doing your keyword research, you may find topics and questions customers are asking. Write them down. Use this to build from. By learning the questions users are asking across search engines, you can identify opportunities to create content that answers these questions while providing additional value.

Competitive research.

What’s working for your competitors? If you’re out of ideas, copying other brands’ approaches isn’t a bad place to start in rejuvenating your social media marketing. Write out your top 4 competitors, visit their pages, and see what they’ve published over the last six months. Note the topics and formats they’ve shared in. Some may find video’s more effective while others see blogging’s better. Take note of what’s most engaged with their audience. Use THAT content to inspire your own.

Storytelling.

People don’t want promo content all the time. If that’s been your approach, it’s no wonder you’ve lost at social media. Tell a story. Make it emotional. Tell something meaningful. Introduce a problem and then, solve it. Show the difference your product or service makes to the average customer. Show the lifestyle your customer leads and where your product fits in with it. Do your product make it easier for them to accomplish a goal or objective? These are all starting points for share-friendly storytelling social media posts.

Incentivize!

If you’re really struggling, incentivize for shares. Offer free stuff, a free trial, a complementary service, or a discount code. Capitalize on the trend of rewarding the audience in exchange for sharing an ad. Consider a social media contest if you wish, offering a gift to the winner. By incentivizing sharing your social media posts, you’re cutting out the organic algorithms and tapping into the power of your customers to get the word out.

Hope’s not lost. Even if you’re struggling on social media, we believe there’s always a way to improve. Do you want better social media marketing numbers? Get a results-driven, high performance, and high ROI marketing plan from Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1042-%E2%80%9Cno-one%E2%80%99s-sharing-my-social-media-content%E2%80%9D-what-you-need-to-know-about-shareable-content.html

Backing up your Social Media Content

If you have a number of social media posts that you don’t want to lose, there are a number of different steps you can take in order to ensure your social media profile is backed up safely and securely. Downloading your profile, content, and contacts is a good way to make sure you have everything saved securely so that you do not lose any information that’s valuable to your brand. Specific measures can give you the ability to ensure that your business is always going to run smoothly, no matter what might happen.

While this is a subject that certainly demands a great deal of additional research, there are still several things that you can try, in order to guarantee your documents, files, profile, and other elements are safe:

• Save your long-form content: Save to Word (or another file format), which you can then save locally and to the cloud file service of your choice.
• Back up your mobile videos: Make sure to always save copies of videos prior to uploading them to social media sites or elsewhere.
• Back up your photographs: The advice mentioned for mobile videos should of course be kept in mind with regards to photographs as well.
• Capturing testimonials: Screenshots can definitely prove useful in this regard. You do not want to lose sight of or waste time searching for that unique review that was posted to your profile.
• Download your profiles and pages: Most social media hubs have options that will allow you to back up your profiles and pages. If they do, follow the steps outlined. In most cases, you can download several elements of your page or profile so that you have it saved.
• Exporting contacts: You should always make sure your contacts are regularly exported and downloaded so that your network of contacts remains updated.

Source: http://www.unlimitedexposure.com/basic-digital-marketing/390-backing-up-your-social-media-content.html