What is the best way to find a keyword that converts well?

 

Are you struggling to find the right keywords that will bring traffic to your website and convert visitors into customers? Look no further! This article will explore the best way to find keywords with a high conversion rate. Whether you're an e-commerce business or a service provider, understanding which keywords are more likely to lead to conversions is essential for driving sales and growing your business.

By finding and targeting keywords that firmly intend to purchase or engage, you can attract qualified leads more likely to convert into paying customers. But how do you identify these keywords? We will discuss strategies and tools to help you uncover highly converting keywords, such as keyword research tools, competitor analysis, and customer surveys.

Don't waste more time optimizing your website for keywords that aren't driving results. You should find keywords that convert well and take your business to the next level.

The importance of finding a keyword that converts well

When it comes to SEO and digital marketing, finding the right keywords is crucial. But simply targeting high-volume keywords may not be enough. Accurately measuring success lies in finding keywords with a high conversion rate. A keyword with a high conversion rate brings in visitors who are more likely to take the desired action on your website, whether it's making a purchase, filling out a form, or subscribing to your newsletter.

By targeting keywords that convert well, you can optimize your website to attract visitors who are already interested in your offer. This means you'll be able to generate more qualified leads, increase your conversion rate, and ultimately drive more sales. But how do you go about finding these converting keywords? Let's dive into the strategies and tools that can help.

Keyword research basics

Before we delve into finding converting keywords, it's essential to understand the basics of keyword research. Keyword research involves identifying the words and phrases people use to search for information, products, or services related to your business. By targeting these keywords, you can increase the visibility of your website in search engine results and attract relevant traffic.

Start by brainstorming a list of keywords that are relevant to your business. Put yourself in the shoes of your target audience and think about the words and phrases they might use when searching for what you offer. For example, if you sell handmade jewelry, your initial keyword list might include terms like "handmade jewelry," "unique jewelry," and "artisan jewelry."

Once you have a list of keywords, you can use keyword research tools to expand your inventory and gather data on search volume, competition, and other essential metrics. These tools will help you identify keywords with high search volume and low competition, making them ideal candidates for targeting.

Understanding search intent

Understanding the intent behind a search query is crucial to finding keywords that convert well. Search intent refers to the reason behind a search. When someone types a query into a search engine, they have a specific goal in mind. Understanding this intent will help you find keywords that align with what your target audience is looking for and increase the chances of conversion.

There are four main types of search intent:

1.       Informational intent: The user seeks information or answers to their questions. For example, "how to lose weight fast" or "best coffee shops in New York."

2.       Navigational intent: The user wants a specific website or web page. For example, "Facebook login" or "Amazon Prime."

3.       Transactional intent: The user wants to purchase or engage in a specific action. For example, "buy iPhone X" or "book a hotel in Paris."

4.       Commercial intent: The user is researching products or services and intends to purchase them. For example, "best digital cameras" or "top-rated web hosting providers."

By understanding the intent behind a search query, you can tailor your content and keywords to align with what your target audience is looking for. This will help you attract visitors more likely to convert into customers.

Long-tail keywords vs. short-tail keywords

When it comes to finding converting keywords, there is a debate between targeting long-tail or short-tail keywords. Let's explore the difference and their impact on conversion rates.

Short-tail keywords are short, generic search terms that consist of one or two words. They often have a high search volume but are also highly competitive. For example, "shoes" or "digital marketing."

Long-tail keywords, on the other hand, are longer and more specific search terms that consist of three or more words. They have a lower search volume but are less competitive. For example, "women's running shoes for flat feet" or "digital marketing strategies for small businesses."

While short-tail keywords can bring in a large amount of traffic, they may not necessarily lead to high conversion rates. This is because the intent behind these keywords is often unclear. On the other hand, long-tail keywords have a clearer intent and are more likely to attract visitors who are ready to take action.

When finding converting keywords, focusing on long-tail keywords is often recommended. These keywords may have a lower search volume but are more likely to bring in qualified leads ready to convert.

Tools for keyword research

Now that you understand the basics of keyword research and the importance of search intent let's explore some tools that can help you find converting keywords.

5.       Google Keyword Planner: This free tool from Google allows you to find keywords related to your business and gather data on search volume, competition, and average cost-per-click (CPC) for advertising.

6.       SEMrush: This powerful keyword research tool provides comprehensive data on search volume, keyword difficulty, competition, and more. It also offers features like competitor analysis and keyword gap analysis.

7.       Ahrefs: Ahrefs is another popular SEO tool that offers keyword research features, including keyword difficulty analysis, search volume data, and competitor analysis.

8.       Moz Keyword Explorer: Moz's keyword research tool provides valuable insights into search volume, keyword difficulty, and organic click-through rate (CTR). It also offers features like SERP analysis and rank tracking.

These tools will help you identify keywords with a high conversion potential. Be sure to analyze search volume, competition, and other relevant metrics to find the best-converting keywords for your business.

Analyzing keyword competition

Understanding the competition for your chosen keywords is essential for finding converting keywords. If a keyword has high competition, ranking for it in search engine results may be challenging. On the other hand, if a keyword has low competition, you have a higher chance of ranking well and attracting qualified traffic.

To analyze keyword competition, you can use tools like SEMrush or Ahrefs. These tools will provide you with keyword difficulty data, indicating how hard it is to rank for a particular keyword. Aim to find keywords with moderate competition, as they balance search volume and difficulty well.

Additionally, it's essential to analyze the competition's content for your chosen keyword. Look at the top-ranking pages and analyze their content, structure, and user experience. This will help you understand what type of content performs well for your chosen keyword and give you insights on creating better content that converts.

Evaluating keyword search volume

Search volume refers to the number of times a keyword is searched for in a given period. While high search volume may seem attractive, it's crucial to consider the intent behind the searches. A keyword with high search volume but unclear intent may not lead to increased conversion rates.

When evaluating keyword search volume, look for keywords with moderate to high search volume and clear intent. Focus on keywords that align with your business goals and attract visitors who are more likely to convert.

Remember, it's not just about attracting many visitors to your website. It's about attracting the right visitors, who are more likely to take the desired action and become customers.

Using keyword modifiers to find converting keywords

Keyword modifiers are words or phrases you can add to your primary keyword to make it more specific and targeted. These modifiers can help you find converting keywords more likely to attract qualified leads.

Here are some examples of keyword modifiers:

9.       Location-based modifiers: Add a specific location to your keyword to target a local audience. For example, "best pizza in Toronto" or "plumber in Los Angeles."

10.   Action-oriented modifiers: Use action-oriented words to target users ready to take action. For example, "buy," "hire," "book," or "download."

11.   Product or service-specific modifiers: Include specific details about your product or service to attract users who are looking for something specific. For example, "organic skincare products" or "affordable web design services."

Adding keyword modifiers to your primary keyword can help you uncover converting keywords that align with your business goals and attract visitors from far or local who are more likely to convert.

Testing and refining your chosen keyword

Finding the right converting keyword is an ongoing process. It's essential to constantly test and refine your chosen keyword to ensure it's bringing in the desired results.

Monitor the performance of your chosen keyword using tools like Google Analytics or Google Search Console.

Track metrics like organic traffic, conversion rate, and bounce rate to evaluate the effectiveness of your keyword.

It may be time to adjust if your chosen keyword is not performing well. Consider changing the keyword, modifying your content, or targeting a different audience segment. Continuously test and refine your keyword strategy to find the best-converting keywords for your business.

Conclusion

Finding a keyword that converts well is essential for driving sales and growing your business. By targeting keywords with a high intent to purchase or engage, you can attract qualified leads more likely to convert into paying customers. Understanding the basics of keyword research, analyzing search intent, and using the right tools will help you uncover highly converting keywords.

Remember to focus on long-tail keywords, analyze keyword competition, evaluate search volume, and use keyword modifiers to make your keywords more specific and targeted. Continuously test and refine your chosen keyword to ensure it's bringing in the desired results.

Don't waste more time optimizing your website for keywords that aren't driving results. Implement the strategies and the tools mentioned here to find keywords that convert well and take your business to the next level.

About the Author: UE, a digital marketing agency based in Toronto, has been at the forefront of the industry since its inception in 1995. With their wealth of knowledge and skill, they can provide exceptional consultation services covering all aspects of Internet marketing. Their expertise lies specifically in Web App development, SMO (Social Media Optimization), SMM (Social Media Marketing), and SEO (Search Engine Optimization). Their valuable insights guide clients toward implementing effective online marketing strategies.