In between the many permanent fixtures of digital marketing in 2020 are upcoming trends maximizing clicks, sales, engagement, and attention from consumers. As a reaction to new behaviours and tech in the marketplace, trending strategies are proving to be incredibly advantageous to new and existing brands looking to increase market share.
Just like the rise of smartphones forever changed the way we market roughly a decade ago, there’s all sorts of new trends in digital marketing that are setting business growth on fire in 2020! Though these won’t apply to every brand, there are certainly at least a few strategies here to employ in your next campaign. Here are 13 digital marketing trends in 2020 to watch for.
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13 Digital Marketing Trends in 2020 – A Look Into New Tech, Strategies, and Consumer Behaviour |
Is AR or VR better for digital marketing?
Augmented reality and virtual reality are go-to digital marketing components, already used by IKEA, Michael Kors, Starbucks, Nivea, L’Oreal, and Volkswagen among other brands. Last year was the technology’s biggest market year yet, and in the months to come the value of VR and AR marketing is expected to grow to $200 billion. The biggest downside to using VR and AR is affordability, with most small businesses priced out. That said, with popularity and adoption hopefully will come lower costs in the future.
Is mobile targeting the best digital marketing strategy you can have?
Forget about desktops. All the digital marketing growth from consumer clicks, $$$, and engagement is more or less happening on mobile devices, like smartphones and tablets. Targeting mobile goes beyond the minimum which is having a mobile responsive website. Consider SMS marketing, time-sensitive emails that correspond with a mobile campaign, traditional social media, non-traditional messaging apps like WhatsApp, and more.
Do you use AI in your digital marketing?
A lot of brands are already using various forms of artificial intelligence in their marketing or customer service. AI chatbots, for example, are used by small businesses and corporations alike. This year, it’s been predicted up to 25 percent of customer service jobs will be handled by chatbots. If you haven’t yet delved into the category of AI in digital marketing, chatbots are an excellent introduction.
Why is social media where your biggest investment in time should be?
The average social media users spends 135 minutes every day on networks like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and others. This year, social media will continue giving back massively in ROI. If you don’t yet have a dedicated digital marketing team and campaign for social media, here are some keys to get you going.
Unique, relevant posts.
Have conversations with followers, responding to comments.
Use Facebook as a customer service avenue.
Collaborate with influencers on social sites to find new audiences and increase recognition.
Launch user-generated content campaigns that aim to increase awareness.
Be personal, authentic, and real.
Why are social messaging apps so popular?
Social media platforms build engagement off public posts. Social messaging apps are advantageous for people who prefer one-on-one conversations and personal interactions. WhatsApp, Facebook Messager, WeChat, and others find more users spending time on them. Brands, with permission, can directly message customers and provide them time-sensitive promotions, personalized messaging, and add value to their experience with your brand. If anything, evaluate if there’s an opportunity in your local region to make an impact with messaging apps like these.
Is voice search as intuitive and preferred as it’s made out to be?
Over half of consumers already use voice assistants, the vast majority on their smartphones. Traditional Internet searches, move away from that. Think about voice search SEO with what consumers are asking their smartphones for. Consumers are asking questions, with long-tail keywords. SEO focusing on answering the type of questions voice search asks set up a website and brand for the future. The further we move into 2020 and then 2021, 2022, etc., voice search will have an increasing influence on how we search engine optimize websites.
What type of influencer marketing should I get?
Influencer marketing takes accounts with high engagement and/or large amounts of followers, and allows brands to advertise directly to these accounts’ followers. There are influencers on Instagram, Facebook, YouTube, and elsewhere. The right influencer marketing strategy is to use micro-influencers which hold a higher value in several ways. Influencers with 1,000,000s of fans generally are more general accounts where you aren’t going to be able to successfully target audience. Micro-influencers are more affordable and though they hold a smaller amount of followers, oftentimes these followers are more engaged. Instead of looking at follower counts, engagement metrics are where to look in judging if an influencer opportunity is worth it.
What percentage of Internet traffic does video account for?
Video marketing’s popularity is exploring, with brands taking advantage of the fact that consumers love video more than any other type of media. This year, video will account for approximately 85 percent of all Internet traffic. In digital marketing, brands will want to invest themselves in a regular schedule of highly engaging video releases. High quality videos mean more conversions, delivering information directly to the consumer, and is arguably more appealing to today’s audiences than basic text.
Is live video a strong digital marketing strategy?
Live video continues to grow in small bursts but still only makes up less than 15% of video consumption. This doesn’t mean you want to ignore it though. Live video is interactive, an opportunity to ask questions and build rapport with your followers, and is a great relationship builder. While non-live video can be expensive to produce, live video doesn’t have to be so calculated. In fact, it can be something as simple as transmitting video from your smartphone camera!
What kinds of interactive content can I create?
Consumers want to engage with brands in unique, exciting ways. They don’t want article after article all the time. Mix it up. The more content types and interactive the better. In terms of interactive content, there are plenty of opportunities to create such with polls, animated infographics, quizzes, contests, assessments, and online voting. Interactive social platforms like Instagram and Snapchat have built their audiences off of interaction. Anything you can do to make things more exciting to interact with your brand, followers will come away from an interaction remembering the experience – that’s the important part.
Is email marketing still worth it?
Email marketing remains an intelligent, high-ROI strategy. Brands who work on acquiring subscribers, segment those subscribers into target markets, and who nurture those relationships. Emails are a great way to inform others about new products and services, promotions, any happenings or news, and more. An art onto itself, a solid email marketing campaign’s a key component in many digital strategies.
What is personalized marketing?
The more personalized the content is, the more happy the user’s going to be. Using data accumulated from consumer behaviour, recommend personalized products or services, use names in email and social media interactions, segment and give content that’s most likely to appeal to them, and more. Look at how Netflix or similar brands are doing personalization. You have an opportunity to give to every user a brand experience that suits them best, all based off data such as cookies, prior purchases, and other information gathered over the course of a customer-brand relationship.
What is the most diversified digital approach to marketing?
Multi-platform digital marketing that goes beyond the networks of Facebook and Google is advantageous to brands looking to capitalize on opportunity. Testing platforms, you may find unique targeting options that reaches millions of users. As wonderful as sites like Instagram, Pinterest, Instagram, and LinkedIn can be, they are not the only networks available. More specialized forums and up-and-coming social sites are trending as a strategy to nab targeted audience on the periphery of these much larger platforms.
Are you looking to heat up your digital marketing in 2020 – contact an expert today at UE. Discover strategies in social media, SEO, email, content marketing, video, AIs, ARs, and more!
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