Every new website that sets sail wants the same thing – results. Ideally without spending a ton of money, you want leads, sign-ups, sales, subscribers, and success. With the right digital marketing agency to execute and a creative approach, you can wow your customers with strategies that go beyond the norm. Here are 11 uncommon ways to fast-track your website to complete success.

11 Uncommon Ways to Jumpstart a New Website Digital Marketing Campaign

Hashtags

Social media’s your most powerful digital marketing weapon. Join in on friendly, non-political hashtags and you can get a lot of views from this strategy. By participating and engaging with others, this is one social media marketing campaign that can turn you from just a company looking for customers to having an active, personalized voice.

Photo contests

Hold a campaign encouraging followers on Facebook or Instagram to submit a photo with a specific hashtag, instantly putting them in a draw for a free prize. It’s easy. Photo contests are increasingly becoming the norm, with so many great examples to pluck from for a general template.

Influencer

Try partnering with an established business that isn’t a competitor to help you meet your goals. Corporate brands do this all the time, referring customers back and forth with ease. This can benefit both business partners and is an avenue worth exploring for an instant hit in traffic.

Copy others

Launch a content marketing campaign with blogs, videos, and photos that take on a similar approach to what’s working on viral sites like Buzzfeed or Upworthy. Look at what’s trending for them and what gets the most shares. The subject may be different but if you adapt this sort of approach in headline, structure, and promotion, this sets up your website and a blog to hit the most amount of people.

Giveaways

Giveaways aren’t anything new but they bring attention to you and they do drive brand awareness. Diamond Candles promised a ring valued between $10 and $5,000 with every purchase of a candle. It resulted in more than a $1 million in sales in 18 months. As long as you aren’t losing money and can surprise a customer with something they love, try it.

Grab a competitor’s customers

This one’s a little too conniving for some but if there’s a competitor offering something similar but aren’t following through on giving their customers something great, target this audience. For example, when they first started, Airbnb reached out to people posting ads on Craigslist advertising their home as a place to say and disguised their messages as from a friendly Craigslist user. It worked! It’s a difficult, manipulative, and risky tactic to use but it can pay off.

Video contests

Video contests done through a YouTube or Facebook video marketing campaign gives users a chance to submit their own videos to be used on your channel in exchange for a free gift or discount of some kind. Also, if your brand has the audience for it, a daily or weekly prize giveaway isn’t a bad idea.

Referral program

Want to grow social media followers fast? Offer a referral program that allows a customer to promote your product for you in exchange for a discount code. Once you have decent momentum acquiring fans on platforms like Facebook or in an email campaign, definitely consider it.

Free gift!

A branded free gift like a sticker, a pen, or a fridge magnet proves to be surprisingly useful for companies looking to get their face out there. If there are multiple stickers, consider starting a campaign of collect all ‘x’ number and receive a discount code.

Your product goes viral!

Find something your product solves. Turn it into a challenge or a social media game campaign. Charities and corporate brands all the time launch these sort of viral share-friendly challenge campaigns via video that encourages user participation while also creating a viral moment for some of them.

Invite-only

For some businesses, they may want to start off offering products and services on invitation-only. This creates a sense of exclusivity, excitement, and drives interest. Advertising an invitation-only dynamic on Facebook, Instagram, and other social platforms can further stoke attention around your brand. Many brands have used this tactic to grow their user base and have done so successfully within a matter of weeks.

Source: https://unlimitedexposure.com/basic-digital-marketing/1075-11-uncommon-ways-to-jumpstart-a-new-website-digital-marketing-campaign.html