Promos, sales tactics, and coupons don’t work today like they did with audiences fifty years ago. Telling a story and sharing your brand’s narrative, authentically and openly, matters a whole lot more. Some estimates suggest when a brand tells their story well, they can increase value on a product or service by up to 20 times over. From video to social media, storytelling in digital marketing encompasses a lot. Here are a few different storytelling types to compel your future customers with.
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6 Storytelling Types Used in Content-Based Digital Marketing to Reach your Ultimate Sales Numbers |
Short videos
Fresh, inventive videos are trending in digital marketing because of their effectiveness at appealing to consumers. Deliver your message in short ads of 6 to 12 seconds. Don’t bank on attention spans being longer than that. Use short videos like this on Facebook, YouTube, and Instagram. Don’t hesitate to experiment with slightly longer videos to see what works for your customers.
Data-driven storytelling
There’s colossal amounts of Internet data being generated every second. Customer data can show you ways to create visual, engaging, and targeted stories appealing to your customers. Collecting data is almost a necessity in this day and age, for companies. Find out what works at engaging your customers. Remember, the type of story you tell a 4-year old won’t be similar to what you tell a 34-year old. The tone, visuals, and details will be different. When in doubt, go to your data.
Customer stories
92 percent of people trust their peers more than they trust a traditional advert. Tap into this by creating videos and content marketing that share true customer stories. Seek out users to share their stories for an incentive of some kind. Invite influential customers to write guest blog posts. Shoot videos that focus on the customer rather than a product or service. Customer-centric storytelling is a win-win, giving your audience a platform while maximizing word-of-mouth.
Philanthropy
Consumers want to know your values, how you conduct your business, how employees are treated, where you source product, and what’s important to you. Philanthropy can be a very influential element of storytelling, communicating to your customers what your values are and what your company’s purpose is to the community. Take the focus off of making a buck, promoting product or services, and ‘acting business-like’, and show the difference you want to make.
Non-traditional social storytelling
Private messaging apps like WhatsApp, via email, SMS text marketing, and industry-driven messaging platforms may be areas to look into to tell stories. Crafting engaging narratives and connecting with prospects on a personal level can have significant benefit in creating lifelong fans or customers. Non-traditional, off-the-beaten-path storytelling platforms and sites should be evaluated on a case-by-case basis. Many brands may not find anything that appeals to them while others may come up with some impressive ideas.
Immersive tech-driven storytelling
Next year, it’s estimated more than 200 million VR headsets will be sold worldwide. That’s a lot of consumers looking for VR and AR immersive storytelling opportunities. Take your brand, convey your message, and look for ways to do so in fun way. Virtual reality is engaging, attracting, and trending. A sensory experience like this goes beyond simply being promo and creates an experience ready to be had. Although immersive VR storytelling is still in its infancy, this is an area to keep track of in the months and years ahead.
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