Social media is constantly changing and making the right move to optimize your business’ social media presence is vital. From your college roommate to your elderly aunt who does not quite understand that personal messages written in all caps should not be posted as comments on your Facebook profile picture, everyone is on social media. More importantly, so are your customers. The overwhelming majority of people make buying decisions using online resources and with sharp declines in the usage of offline alternatives yearly, the trend does not appear to be reversing.
Without a robust online presence, most companies today will not thrive based off word of mouth or a traditional means of advertising. Social media is immediately available to anyone with an internet connection and more importantly does not cost your customers anything. When customers are required to locate your company through offline classified ads, or physical advertisements (e.g. roadside banner) they must distract themselves from their current task and spend the time to locate and absorb the ad. Logically, advertising where they choose to spend their time, which does not distract them from their current task of browsing social media is painless and much more efficient. Our social media experts use LinkedIn, Twitter, Instagram, Facebook and their partners to ensure that the right people view your message. Based on your product, services, and demographics, we identify the most suitable platforms and then create the right campaign to reach your audience. Even with a minimum budget, you can reach your target market with metric.
Careful attention to relevant analytics is crucial to a successful social media optimization campaign. Not only do views and clicks require consideration, retention and close rates are also critical. Clicks that result in potential customers immediately navigating away from your website are fruitless. The amount of time spent watching a video advertising as well as when the typical viewer drops off are invaluable pieces of information. You want the people who view your advertisements to be the people who desire your product or services.
Social media has become a ubiquitous part of our online experience. These platforms bring with with them a new set of practices for both consumers and marketers. Our team of experts has what it takes to make your business social media friendly. Incorporation of certain features is imperative in order for your website to increase its attractiveness for engagement and sharing. We provide fresh, easy-to-share content and watch as your business gains greater visibility and more traffic. Ask us about our Social Media Optimization service.
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