The quality of one’s digital marketing research prior to starting an SEO campaign can singlehandedly determine whether said campaign is successful. Needless to say, keyword research is tremendously important.
Comprehensive SEO marketing should be built around a nice collection of keywords. These keywords can be found through various means. You can select keywords with low to medium competition. You may select some that are high competition but that are generating the high amount of searches. In conducting research, you may find queries being searched for that are untapped. There’s no shortage of keywords out there – which can be a negative and a positive. It can make it real difficult to know which keywords are best for your site.
Before jumping right into the keyword research, start by gathering information on your business. Consider the target audience, what subjects they may be interested in, and what questions they are asking. Take account of the products or services you are selling. These are definitely words to incorporate in one’s SEO keyword collection. It’s always a challenge to come up with the right collection of keywords. If you go for ones with massive search engines, there’s likely so much competition that it could be very difficult to stand out. That said, you may be able to build long-tail niche keywords off short-tail keywords with large search volumes. To the other end of the spectrum, going with keywords with low competition means a likely high rate of success however you may not have much of an audience to draw from. All in all, you should have a mix of generic keywords and niche keywords, sometimes including location or geographic regions served.
In some industries, you may wish to look at search queries over an extended period of time. You may see certain events coming around the corner that you can predict the use of certain keywords. For example, eCommerce sites may see jumps in traffic at different times of year like Halloween, Black Friday, Christmas, Valentine’s Day, and summer. Knowing this, different SEO keyword campaigns can be planned in advance so that when the occasion comes around, you already have content out there ready to be consumed by searchers. Always look at what’s coming around the corner and build keywords off of what you can predict.
Keep in mind that even with the greatest keyword research in the world and getting all the technical aspects correct, high quality content still reigns supreme. To be successful in SEO, there needs to be focus on content and adhering to all necessary Google regulations. To this point, keyword stuffing is the ultimate no-no. Create website content that focuses on a few keywords at a time.
In time, an SEO digital marketing campaign which makes strategic use of keywords can deliver much success for a website. Despite the many benefits and advantages of finding the right keywords, it’s important to be patient as campaigns can sometimes take six months or more to generate a good amount of momentum. If you know how to promote content via social media marketing and other platforms, you may be able to get significant boosts in traffic early on.
Unlimited Exposure is a top Toronto digital marketing company specializing in keyword optimization, SEO, social media marketing, and generating long-term real results. Join Unlimited Exposure today and get a head start on driving revenues even higher!
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