8 Elements of a High Quality Small Business Website you should have in place

In today’s business world, having a well-functioning website is a necessary component to a brand’s online-offline marketing approach. It’s crucial to assist in marketing to local demographics, developing new leads, and ultimately, bringing in above-average revenues.

 

Even on a limited budget, small businesses must find a way to create and maintain a website. Unfortunately, without it, exposure can be limited and brand visibility can be stigmatized, perceived as unprofessional.

Small business owners sometimes use templates and similar static designs for their sites. This is not recommended. The last thing you want to come across as is boring and design elements, color, imagery, video, and digital marketing matter. The following are 8 elements of a high quality small business website you want to have in place.

1 – An attractive, lead-converting home page

The primary page around which your website is built and the page that a visitor is likely to see more than any other is your home page. Who you are, what you do, and your value to the customer should be shared here. Keep it short and sweet, use photos and images sporadically throughout, and embed clear call-to-actions (CTAs) to get leads clicking.

2 – Contact information included throughout

Contact information readily available is convenient and honest. Display information like your phone number, address, and location, and make it easy for customers to get into contact with you. If anyone has a question or concern, they know how to get in touch. A common place to input contact information is at the footer of the site.

3 – Fast loading times

Loading times play a key role on your website’s search engine rankings and how visitors see your page. Studies have shown, if a page does not load for the average visitor in less than three seconds, they are likely to leave and find somewhere else to spend their time. Your small business website should be built by an expert-level web design team who knows how to maximize load times.

4 – Domain name registration

Any small business website is going to want to ensure their domain registration information is accurate and properly classified. As an indicator of business credibility, sites like Google can evaluate the quality of your domain registration. Be sure that any contact information is accurate, that your domain expiration date is not close, and keep the same domain while building your brand.

5 – Mobile-friendly sites for mobile devices

Mobile responsiveness controls how your website is seen on smartphones, tablets, and non-computer digital devices. A vital component of online performance, a site’s mobile responsiveness is a central component to how they rank of Google and how enjoyable the user experience is. Therefore, opt for a responsive design that adjusts to the screen size.

6 – Google Analytics installed and prepped

Google Analytics is one of Google’s best free tools for small business website owners, providing them insights into where visitors are coming from, what pages are being seen, and how design and digital marketing strategies are working. Ensure Google Analytics has been installed. Additionally, this will give you a better SEO effort across your pages.

7 – Using a blog focused on engagement

Blogs inform customers, guide them back to your website regularly, and provide value in brand interaction. If you’re looking to establish your website as an authority in a category of information, blogs are a great way to assert that while also using keyword optimization to drive up SEO rank. Blogs give you more URLs, more lead generation opportunities, and rooms to implement images, video, and more.

8 – Customer-supported testimonials

A website is not just an opportunity to advertise your business but it’s a way to advertise your customers’ brand experiences. Incorporate product reviews, service reviews, testimonials, and more, whenever possible. This is to give customers proof of your brand’s value and the products or services advertised. Testimonials used in this capacity are a strong way to accomplish this ‘proof’.

For more information on how to build a successful small business website, visit Unlimited Exposure to speak with a representative!

Source : http://unlimitedexposure.com/basic-digital-marketing/786-8-elements-of-a-high-quality-small-business-website-you-should-have-in-place.html

YouTube SEO Maximizes the World’s Second Biggest Search Engine

Despite being the second biggest, the Google-owned YouTube is an underrated search engine that many brands forget. Despite that, by optimizing your YouTube SEO strategies, you’ll ensure your video is seen by relevant queries and even under YouTube’s recommendations. Those “YouTube recommendations” referrals are important as they drive more than 70 percent of total daily watch time on the platform. If you don’t know where to start in building a YouTube SEO campaign, here’s a few guiding principles to take into account.

Metadata is more important to YouTube

Metadata may not be so important to Google SEO however when it comes to YouTube, it’s actually very important. Fill in metadata to ensure the YouTube search engine algorithms accurately place your video in the site’s catalogue. Too often, a video’s metadata is incomplete or missing altogether. If you’re going to maximize results on YouTube, remember this strategy.

Including the target keyword in the video title

The title of your YouTube video has a lot relying on it. From a technical standpoint, it should have your target keyword as a part of it. Also, it should be designed in a way that grabs the attention of and engages the target users. Click-friendly titles are even more important on a platform like YouTube.

Descriptions filled in with keyword variants

Descriptions are a great opportunity to type out keywords and keyword variations on your YouTube SEO strategy. Ensure it’s at least 250 words long. Include major bullet points included in your video. Remember, the more that’s here for YouTube algorithms to process, the more likely they will be to rank your video as intended.

Tags, playlists, and thumbnail

These three components are important in the grand scheme of YouTube SEO. Keyword tags still count for a lot on YouTube. Include keyword, keyword variations, and related topics spoken about in your video. Creating and including your video on playlists that feature related content can assist in getting your content alongside and in association with other users. The thumbnail is also important and should be eye-catching, click-friendly, and engaging in an immediate sense.

Video data

YouTube SEO is not all text-based. The data contained in the video itself is of significant importance. YouTube is already analyzing audio and generating transcripts from those, as an example. Be sure to use keywords in the video sporadically throughout, and keep things direct and structured. The clearer the audio is, the more likely algorithms will pick up on every word.

User data

User data on a video is important. It tells YouTube whether a video is popular, important, good, bad, or whatever the case. There’s ‘explicit’ user data, such as how many likes it has generated and how many video subscriptions it’s responsible for. Then, there’s ‘implicit’ user data like watch time. Creating videos that lead to positive trends in user data is ideal and intuitive across many YouTube SEO strategies. If you find that you’re losing your audience somewhere along the line, determine where and why, and make your fix.

If you’re looking to take your YouTube SEO and/or YouTube digital marketing campaign to the next level, contact Unlimited Exposure today. Using tips, tools, and techniques to get your video ranked, there’s a lot of knowledge and experience Unlimited Exposure draws from to create customized video marketing solutions. Improve your chances of success today and partner with Toronto’s top digital marketing agency!

Source : http://unlimitedexposure.com/basic-digital-marketing/785-youtube-seo-maximizes-the-world%E2%80%99s-second-biggest-search-engine.html

Using Google, Yelp, Classifieds, and Business Listings to Elevate your Local Reputation

 

Google business listings, Yelp, local classifieds, and other websites are great ways to connect businesses to local areas. Let’s say, you are a digital marketing company in Toronto. When we build out a local digital marketing strategy for a website like this, we want to ensure we are targeting an audience in Toronto. Unlimited Exposure takes the same approach for any company we work with. Success in the local marketplace is most achievable when a local-first marketing approach is taken. Listing websites like Yelp play a huge role in connecting your brand with a location. Then, when someone Googles your brand, they’ll find street and city. Subsequently, if one puts in a localized query, it’s more likely your site’s name will pop up.

User-powered sites like Yelp can have a negative impact though. If you’re not monitoring your digital presence, the possibility of negative reviews could sink your brand very quickly. Yelp specifically has more than eighty million visitors every month. There’s a lot at stake. That said, for local businesses, you’re missing out if your business is not registered here. According to a study published by Harvard Business, every Yelp star on your listing has the potential to increase revenues for the average business by up to eight percent. Thereby, it’s important to ensure you’re registered on these listings with the correct information and link back to your website. Also, keep a monitor on your listings to ensure any negative reviews can be addressed and to get a gauge on what consumers are saying about your business in the local marketplace.

Fill out all information

The purpose of Yelp, Google listings, classifieds, and business sites are to connect your brand to your locality. Be sure to fill in as much information as you can. You never know how people may come to you via Yelp or where they will click afterwards. Create a page where they are most likely to leave a positive comment or to click on your website.

Be constructive in your responses

It’s important to address negative reviews. This will let readers know you care about your image and it’ll let the person who left the review feel as if they’ve been heard. No business is perfect. At some point in our business history, everyone has received a negative review. Address every negative comment with honesty and grace. If there’s a way to resolve it or make it better, reach out. You may be surprised at the positive responses you receive by handling matters like these.

Use images of your business

A lot of these local business listings and Yelp-like sites allow you to post pictures. Take the opportunity to do so. If a person can see your business, services, or products, they may feel more compelled to click. If there’s a way to upload a video about your company and you have one, this could be another channel through which video marketing could be deployed.

The more visitors to a site like Yelp, the more leads it is likely to generate. Tapping into business listings is a time-tested strategy that provides websites the chance to market according to geographic area. Engaging in these local communities is key to getting consumer attention and building positive relationships that can hopefully be spurred into a sale. For locally-based businesses looking to make an impact, Unlimited Exposure can help. Contact us today!

Source : http://unlimitedexposure.com/basic-digital-marketing/784-using-google,-yelp,-classifieds,-and-business-listings-to-elevate-your-local-reputation.html

Try These 7 SEO Strategies to elevate your Brand’s Digital Marketing Campaign

Improve your SEO today with these 7 tips to get your brand’s digital marketing search engine rankings higher than ever. See web traffic numbers increase off of sustainable organic growth covering the long-term. Though you can always go the PPC route, there’s arguably more customers in the pipeline by pursuing an organic traffic generating strategy.

 

1 – Write to your target audience

Find your target audience. Then, identify the problem or need you hope to address with your products or services. Develop content that solves questions, answers the common asks, and which uses keywords and keyword variations common to your target audience. To this point, keyword research is going to be a huge part of your site’s success. Find the phrases people are searching for and write content that includes or responds to something about these queries.

2 – Plan on topics weeks ahead of time and be flexible

Create a calendar of blog topics including the date you want to publish them. Plan topics weeks ahead in advance. Get ready to capitalize on industry trends and timely topics, including seasonal influences that might help spur what to write about. For example, if Halloween is a big sales season for your brand, you may want to focus on timely Halloween topics to release in the lead-up to the big day. Keep in mind it’s about creating content to support the searches being made.

3 – Develop content that can be re-read for years

As important as jumping on industry trends is, it’s arguably equally important to create content that will keep readers coming back for weeks and months ahead. These are subjects that never date. Any successful SEO strategy will have these sort of unique, fresh topics incorporated in. To this point, don’t regurgitate the sorts of things others have written on instead. Build unique content that readers can only find by visiting your website.

4 – Do keyword research better than your competition

The more thorough and relevant your keyword research, the higher the likelihood you will see continued success with your SEO campaign. Choose keywords not only with the highest volume but that you think are being underserved. Identify niche keywords that are only lightly covered.

5 – Include keywords strategically in your content

Google scans content searching for keywords and all sorts of things. After you’ve decided on your keywords, include them in your title, headlines, subheadings, and copy. Make it easy for search engines to see what your content is about. By doing so, it’ll rank higher and easier. Consider using your keyword in the first sentence of your first paragraph as well.

6 – Link building

If you do your content marketing and SEO correctly, you should begin to see others linking to your copy. Select trustworthy sites to potentially write for and to direct back to your website. Link building is an important part to directing eyes to your site – both real consumer eyes and those from search engines. Consider partnering with influencers, SMEs (subject matter experts), and similar sites to partner with.

7 – Avoid technical errors

Get a good web design company to oversee everything to ensure there are no technical errors penalizing your website. If you’ve moved your website, deleted blog posts in the past without going through due diligence, there may be big redirect errors and dead-ends spread across your site. No one likes a broken link.

SEO strategies take time to generate real results. For all of your content marketing and SEO needs, contact Unlimited Exposure. We’ll ensure you receive big returns on your investment and long-term momentum on any SEO strategy implemented into your site design.

Source: http://unlimitedexposure.com/basic-digital-marketing/783-try-these-7-seo-strategies-to-elevate-your-brand%E2%80%99s-digital-marketing-campaign.html

Learning How to Optimize for Local Search Queries

Local search optimization has helped elevate countless small businesses to success across Canada. Especially for start-ups, entrepreneurs, and new companies, establishing momentum in the local market is important. Though some get lucky, it can be a lot of hard work. Thankfully, to find out how to optimize your marketing strategies to your region, you’ve come to the right place.

The need for local digital marketing

When you need a service and you don’t know where to look, the days of going to the yellow pages are over. We go to our smartphones, tablets, or laptops, and we Google. For websites selling services relevant to their local market, they want to come up across relevant search queries. Be it organic marketing or paid ads, both are solid strategies for local penetration.

A consumer doesn’t need to search local

Someone searching Google does not need to put in the city name, province, or local region to find localized results. If you are a website or small business, identify where you are based from. In your content, write your street and city on appropriate, relevant pages. Consider getting listed on relevant business listings, classifieds websites, and Google MyBusiness. This is all to indicate to Google where your website is localized to.

Consider using local keywords

Keyword optimizations may want to occasionally include the city and province you’re aiming towards. If you’re operating Canada-wide or internationally, localized keywords may be somewhat different. If you’re focusing on local cities though, use the same keywords you’re using in your digital marketing except tag them with the appropriate local regions.

Register with Google Maps

More websites than ever are optimizing for Google Maps. Include your phone # to make a quick call, your website address, and filling in all available fields providing the most information to searchers. If you make it easy for consumers to click a button and get in touch, there’s a much better chance they will. Subsequently, you also want to make sure your website is mobile optimized. Any user who Googles via smartphone or tablet will see your site just the way you intended.

There’s a lot more to learn about local search optimization!

Local optimization comes with many details on how to get your website listed to the top of the search rankings. Even though you may not inherently be purely an online business, if you have a website, you’re generating leads online. Thereby, one must optimize for the environment.

Local customers use algorithms that find them localized results. To get into those local search results, the effort needs to be made to target these rankings. Believe us when we say this is what your competition is doing.

If you want to succeed locally, using local search optimization is precisely how to do it. There are many underdeveloped opportunities here! Begin re-developing your website and marketing to appear close to the top of local queries. Improve the likelihood that people will click.

Find a partner in local search optimization

If you want to learn more about local search optimization, visit Unlimited Exposure today. Speak with a representative today to learn more details on how to succeed across local search results. By succeeding in your local market, you can surpass the competition and establish your brand in some big ways. Get your website listed with the right location and keywords!

Source : http://unlimitedexposure.com/basic-digital-marketing/782-learning-how-to-optimize-for-local-search-queries.html

Google Analytics Software Allows you to Take Authority over your Website’s Success

Analytics tools are key to measuring a variety of metrics on website visits, digital marketing strategies, and social media postings. By embedding Google Analytics and registering your site with Google Tools, there’s a lot of information you can gather together about who’s visiting your site, how they’re arriving at you’re site, what they’re looking at, and more.

Examining the world’s most popular sites, they all have analytics software of some kind included in. Even though a site may resemble successful, it does not necessarily mean that it is. To accurately manage a website, you need to know what’s going on with how consumers are interpreting it. There may be huge opportunities to develop its performance into something more. For any small business owner looking to do right by their website, implementing and regularly checking analytics software is key.

To list all the insights you’d receive from Analytics would be a long, long list. The insights are invaluable in showing up-to-the-minute information. By this information, you can judge whether search engine optimization (SEO) strategies are working, if your social media marketing is succeeding, and more. Get an in-depth look at the health of your website right now. If there are any error pages, mobile usability issues, dead ends, you’ll also be able to see these as well.

After you have this data, the responsibility ultimately goes to the digital marketing agency overseeing a website and/or the site owner to make the necessary changes. If something is not working, Analytics gives you the knowledge to change it. By adjusting things appropriately, within weeks, you may see traffic increase, leads increase, and website profitability go up, up, up. Things like this don’t tend to happen overnight however a guiding strategy focusing on long-term growth and momentum is the right approach to have.

Another crucial reason to use Google Analytics software on your website is because it links you directly to Google. That line of communication is important. It helps Google survey your site and provides Google with the channels to send you messages regarding site health or performance. After all, when you succeed, Google succeeds. The world’s most popular search engine wants to support information, intuitive, fun, helpful websites. If you’re experiencing a gamut of errors, Google will be the first to tell you about it.

If you’re not using Google Analytics software, you may be de-optimizing your site content. If there’s no way to judge the success of a given strategy or website design, it’s difficult to determine whether what you’re doing is leading towards success or failure.

If you’ve ever been curious about things like how your keywords are ranking, how many times your site is showing up in search results and the clicks you’re getting from those, what your most popular pages are, and what the average position of your website is, Analytics gets you this information. If you’ve not yet integrated Analytics code into your site, now’s the time. Needless to say, free tools like these are golden. There’s no reason not to take advantage to better manage your site and streamline marketing strategies.

For all the tips, tricks, and secrets to digital marketing, website management, and more, speak with Unlimited Exposure today. Focusing on short-term results and permanent long-term profitability, work with a web management expert to put your best foot forward in the marketplace!

Source : http://unlimitedexposure.com/basic-digital-marketing/781-google-analytics-software-allows-you-to-take-authority-over-your-website%E2%80%99s-success.html

Exploiting Apple’s new iOS 12 for Digital Marketing Opportunities

Apple’s new operating system is giving users more power and digital marketing agencies more opportunities to maximize their investment. As marketing professionals ourselves, we’re seeing Apple’s iOS 12 as providing new ways to connect with users.

September 17 is going to be a big day for Apple smartphone users. Among the biggest changes will be an update to the ‘notifications’ feature. Users will have more functionality in opting in or opting out of notifications, allowing them more control over managing their time online. Notifications will begin to be grouped by app rather than displayed chronologically. Users will also get to select how they want their notifications to be displayed, such as prominently or quietly. Digital marketers may consider offering trials of quiet notifications as a means to get Apple users to opt-in. Through unique, relevant, and compelling content, it may be possible for marketers to shift to something bigger.

The upcoming operating system update will also make AR more accessible to users. The new open format ‘usdz’ means AR can be implemented anywhere across the OS. Developers can use this format to create new shared experiences unlike anything before. This possibly opens the door to further content creation and digital marketing for brands via AR. As with many Apple updates, speed is another factor that is seeing an upgrade. The swipe-to-Camera feature implemented will increase speed up to 70 percent. Some app launches are said to be up to two times faster. There are also some security enhancements that could create some clashes for digital marketing agencies. Share buttons, comment widgets, and collecting advertising data has some new rules to follow.

There are plenty of fun feature updates that may also prove to be beneficial for some Apple marketers. New camera effects and personalized emojis open up the door for brands to customize. For brands looking to appeal to younger customers, there’s no shortage of potential ways to reach their target audience. Some of the other features to consider are Facetime, Siri Shortcut, and more. All this integration of new technologies into this operating system upgrade serves to continue to influence consumer behaviour in interesting ways. Needless to say, it’ll be interesting to see where Apple-based digital marketing leads us in the years to come.

As a premiere digital marketing company in Toronto, and serving all of Canada and internationally, we always have a keen eye on new trends in the marketplace. New digital marketing opportunities are created every year. It’s important to maximize and exploit what’s there to reap the biggest rewards while the marketing channel is there.

In the last two decades, Apple has been responsible for so many creative advancements in smartphone and mobile marketing. With an influence almost as big as Google’s over digital marketing in a mobile space, these changes however small are nothing to ignore. In the upcoming year, we look forward to continuing to explore possibilities like AR in how we market.

For anyone searching for a Toronto digital marketing agency, contact Unlimited Exposure today to speak with a representative. Specializing in smartphone marketing, mobile marketing, SEO, eCommerce, social media, and more, there’s nothing we don’t do. Generate real results and long-term momentum for your brand when you partner with us. Get creative, effective digital marketing strategies that’ll elevate you to where you need to get to and beyond!

Source : http://unlimitedexposure.com/basic-digital-marketing/780-exploiting-apple%E2%80%99s-new-ios-12-for-digital-marketing-opportunities.html

Off Page optimization services ( Off Page SEO ) Toronto

Our extended knowledge in the SEO field has made our approach competitive to yet another field of optimization services - off page optimization. In an advanced online world like the one of nowadays, the on-site SEO efforts are not bound to make a difference.

That is a fact we are well aware with while doing the extra work your website needs - coming in the form of off-page SEO and being efficient enough to rank your website as an authority on the search engines.

Google, along with its competition have set standards for efficient search engine rankings. Their scanners are intensely demanding and precise, and with this in mind it is clear that your website needs a team of both on-page and off-page SEO experts to redefine your content and impress the search engines.

Not only does your website need to have proper design, attention to content placement as well as a strong user experience oriented approach, you must carefully curate the inbound links to your website. This means other websites referencing your content do not link to broken pages or to mismanaged content. As well, the inbound links to your website are not from sources with suspicious reputations. Finally, webpages dedicated to spam bombards effective SEO.

Your biggest source of off-page SEO will come from social media links. Websites such as Instagram, Facebook and LinkedIn are invaluable resources that generate the most inbound traffic. These too require consistent examination to ensure that SEO campaigns produce the desired results. Without the prudent analysis of our team, many non-consumers may land on your page. Our experts will ensure that the people who click external links to your website are the people who desire your products or services.

Being proud to provide the best off-page SEO services on the Web, our team of gurus excels in working out the best operational algorithms in order to position your website among the top results with a completely natural portfolio of backlinks which is fundamental and in line with the most recent SEO standards.

Therefore, our off page optimization comes as another unique recipe - and it involves:

• 100% original and high quality content with a potential of earning natural links from other sites
• A premium anchor text development linking back to your website in various high authority blogs or web article directories
• Link building in every form possible - whether it's an image, text or any other context

Experience our cost-effective and affordable off page SEO services and lead your website to success and maximum visibility on the search engines!

Source : http://unlimitedexposure.com/services/off-page-optimization.html

5 Ways to get more Product Reviews, Testimonials, and Client Ratings to Elevate your Digital Marketing

Collecting client reviews is important to businesses selling online. Whether you are full-blown eCommerce brand, are selling only a few products or services online, or are a contractor building a brand reputation, reviews matter. If you find you’re not collecting very many product reviews, testimonials, or client ratings, here are a few ways to upgrade your digital marketing efforts.

Build a reviews/testimonials section

External reviews are intensely important to building one’s online reputation. That said, creating your own reviews section hosted direct on your website also helps a great deal. In all likelihood, more customers are going to see your website than they are to see your social media. Provide an area where customers can share their interaction with your brand. That way, when a lead comes your way that wants to see prior customer experiences, it’ll all be there for them to explore.

Incentivize reviews

Advertise to customers rewards for leaving a review. This can be everything from a free meal to a gift card, ‘free shipping’ coupon, discount, or something else. Just ensure it’s something your customers will appreciate and love. If you’re a contractor with direct contact with your client, after preparing an invoice, leave a kind comment to log a review. For a gift card or a future discount, it’s very likely you can nab a positive review.

Use your business card

Alongside your website, phone number and contact information, and logo, put encouragement to leave a review direct on your business card. All it needs to be is something simple like, “if we leave you with a smile, please leave us a review on our site!”. You may wish to provide them with a link to your Facebook page, Yelp, or other review source. The more positive reviews you have, the more your online reputation grows.

Use your email marketing

Anyone subscribed to your email newsletter is going to be welcoming of messages you want to send. Just like you would with your business card, don’t hesitate to request a review post-purchase. After someone has bought a product or service from you, follow-up with them via email letting them know they can leave a review direct on your site or through any of the available formats.

Include a reference on their payment receipt

As a customer is making a purchase, should you send them an email receipt, include an advertisement encouraging them to leave a review. Do the same if they make a purchase in-store. In the same manner corporate brands want customers to fill out a survey ‘for a chance to win ‘x’’, encouraging the leaving of a testimonial, product review, or brand testimonial is its equivalent. If they’ve had a positive experience and interaction with your brand, don’t let them walk away until you’ve at least asked them to leave a review. Don’t overdo it on the requests. That said, it doesn’t hurt to leave a hint once or twice as kind reminders.

Build up your online reviews today with Unlimited Exposure. Maximize your digital marketing across sites like Yelp, Google, Facebook, and on your very own website. By focusing on increasing brand reviews, you potentially increase engagement, lead generation, and SEO all in one. Contact an Unlimited Exposure representative today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/779-5-ways-to-get-more-product-reviews,-testimonials,-and-client-ratings-to-elevate-your-digital-marketing.html

On page And Off page optimization Toronto

The development and implementation of an SEO strategy is essential to the success of your website and in turn, your business. Our cost-effective SEO solutions will make sure to drive organic traffic to your website and position your brand as an authority in the digital world.

Off Page SEO

Our most delicious SEO recipe comes in the form of off-page SEO. Link building strategies, directories, and social media networks are some of our key ingredients.

Local SEO

Reaching the right people is the key to a stellar web presence. Seeing your brand rank #1 in your area and targeting the best local audience are the main objectives of our Affordable local SEO campaigns.

Link Audit Service

Diagnosing the bug behind your link issues is an essential part of our link audit service and SEO security audit effectiveness.

SMO

Social media is ever-changing and making the right move to optimize your business’ social media presence is vital. We understand the challenges you face when it comes to brand identity and provide proven solutions in the form of premium social media strategies.

Online Reputation

No matter how popular your business may be, every brand needs to adopt a set of online reputation management services. As a premium ORM agency, Unlimited Exposure excels in having their clients maintain a respectable brand identity online, all the while pleasing loyal customers and attracting new ones.

Web Design

At Unlimited Exposure, we specialize in business website design regardless of size or industry. Working diligently to bring your business goals to digital life, we strive to create a dynamic virtual presence that is as unique as your brand.

E-Commerce

If you wish to create a seamless online shopping experience for your customers then our team of eCommerce gurus is ready to make that a reality. Selling online is no longer a luxury, it's a necessity.

Custom Content

You can’t be a great content marketer without great content. From videos that give your brand that personal touch, to copy that jumps off the screen--here at Unlimited Exposure, we’re master storytellers.

Mobile Integration

In our digital world, everyone is motivated by mobile. We’ll develop a mobile-first strategy for your brand so you can not only keep up, but outperform and reach more customers than ever before.

Source : http://unlimitedexposure.com/services/on-page-and-off-page-optimization.html

Inbound Marketing Toronto

Unlimited Exposure understands your mission as a business owner; to have people locate your website and to have those same people purchase your products or services. Let us explore how to do exactly that. Consumers have an uncanny ability to tune out online ads simply because today, they are everywhere! Therefore, you cannot rely on online advertising alone to increase your sales. Today’s digitally minded consumers only seek out a product online when they have a specific need or problem to solve. General browsing for goods and services is much less common. Our Toronto based online marketing company has developed best practices over the last 20 years to help avoid these pitfalls and drive successful marketing campaigns.

This specific search activity allows businesses to engage directly with potential clients while they are visiting their website. Inbound marketing is the term used to define the process where a user searches, finds, gets informed, and then purchases a product or service. This activity truly symbolizes the digital age of marketing that we are all currently living in and experiencing.

The goal of inbound marketing services is to draw clients to your business website, obtain leads, and transform them into loyal customers. As an online marketing company in Toronto with over 20 years of experience, Unlimited Exposure drives quality traffic to your website by creating relevant, unique content that will inform and give something of value to each visitor. Inbound marketing is a success when visitors provide you with their contact info, thus providing valuable analytics and creating opportunities to close a sale.

Every component of inbound marketing is part of what we like to call a new customer sales funnel. This sales funnel’s aim is to attract consumers, convert them into clients, and then close the deal. As a business owner, you want people to find your business site and get their contact info prior to them leaving. When you nurture this type of relationship in an effective manner, visitors will become buyers. From the point of view of your prospective customers, this translates to researching, locating, getting informed and then buying (if you have given them what they are looking for). Inbound marketing is a great way to expand your business and generate quality leads that will turn into a sales lead.

Here is a bit of insight into our custom sales funnel and inbound marketing process. What is unique about Unlimited Exposure is that we base our strategies on your consumers’ internet activity:

-Drawing in customers, converting them into leads, and ensuring sales.

-Marketing plans outlining the process of targeting your consumers.

-Website optimization and web design to facilitate consumer engagement and promote sales.

-Conversion plan that will encourage the generation of leads.

-Content marketing that will have your target audience feeling educated and informed. This includes content creation, development, and distribution.

-Proven SEO tactics to reach the right people.

-Social media marketing that promotes engagement and improves your online presence.

-Sales plans that encourage consumer engagement and promotes sales.

-Metrics and analytics reports to evaluate and then optimize business performance.

Trust Unlimited Exposure with all your Toronto inbound marketing needs to obtain a strategy that is tailor-made for your business. Contact us today to start generating quality leads that turn into sales!

Source : http://unlimitedexposure.com/services/inbound-marketing.html

E-commerce Solutions Toronto

Our experienced team depends on proven strategies to provide your business with long-lasting e-Commerce growth. You’ll be kept up to date on your project’s progress every single step of the way and we’ll work with you to not only achieve your digital marketing goals, but to surpass them.

Our dynamic team of e-Commerce developers and designers work hand-in-hand to ensure that your business experiences never before seen results, establishing your company as a brand authority online. We can all agree that the e-Commerce marketplace oversaturated which is why you need an attractive website design along with a smooth shopping platform to stand out from the crowd!

A successful e-Commerce venture goes beyond simply setting up an online shop. Your business needs a solid plan to draw in and then convert customers. Loyal customers are what businesses thrive on and our team of ecommerce web designers, based in Toronto, know just how to construct a strategy that will allow for exactly that!

Below are some of the tactics used as part of e-Commerce ventures:

- SEO (Search engine optimization)

- SEM (Search Engine Marketing)

- Email marketing campaigns

- Social media optimization and social media marketing

- Ad buying

- Content Marketing ( includes Content creation and distribution over 100 online different platforms)

- Competitive Analysis

- Customer information

- Customer service management strategies

- Conversion optimization

-Creative e-Commerce Website design and User experience planning

Let us bring your e-Commerce site to digital life! We understand that your online store represents your brand on the digital front. After all, your website should be a source of customer service in your absence. When designing your e-Commerce site, we keep your branding close to heart and can even set up a re-branding process if you are not satisfied with your present online image. The e-Commerce designers here at Unlimited Exposure are experts in building an effective and enjoyable user experience that will turn online shoppers unto loyal, long-term customers.

-Prototype building

-User experience optimization

-Custom design

-Content planning and development

The best e-Commerce websites are up-and-running quickly thanks to solid technology platforms available to all. At Unlimited Exposure, we have created and overseen e-Commerce websites for many Canadian businesses. We are Toronto’s top choice for e-Commerce website development because our clients have seen proven results repeatedly. We promise to deliver an e-Commerce platform that is easy for you to use and update, while having your customers regularly return because of the amazing shopping experience you offer!

- Infrastructure

- e-Commerce Security

- Web hosting

- Integration of systems

- Development of suitable e-Commerce platform

Unlimited Exposure prides itself on going above and beyond to serve its clients. For over 20 years, we have given our esteemed clients an edge on the competition by providing platforms and content that allows their audiences to make genuine connections with their brand. Our team is dedicated to working together to ensure that your needs are met and that your business goals are exceeded. When you trust Unlimited Exposure with your online store, you are enlisting the help of Toronto’s experts in digital marketing— we constantly remain up to date on all e-Commerce best practices, which gives us the expertise and skills to provide you with long-term results.

Source : http://unlimitedexposure.com/services/e-commerce-solutions.html

Mobile App Development Services In Toronto

Unlimited Exposure offers start to finish custom mobile app development services across Canada and in Toronto. Our experienced team of developers and creatives handle the entire project lifecycle with the utmost care, from brainstorming ideas to the finished product. Trust Unlimited Exposure to deliver an app you’ll be proud of!

Let us take care of:
Planning
UX/UI Design
App Development
Quality Assurance (QA) Testing
Delivery and launch

Unlimited Exposure creates dynamic mobile app experiences which solve problems for either your company or clients. As a full service mobile app development company in Toronto, we offer user-focused mobile app design and development services. We work with entrepreneurs and corporations alike in order to create unique apps that offer something of value to their users. Our tried and true work ethic and mobile app development methods allow for transparency during every step of the development process, thus reducing your risk, and ensuring successful results.

App Development Planning
The strategy is an integral part of our mobile app development services here at Unlimited Exposure. We don’t just build your dream app, we carry out extensive research on your competition, target audience, and the current marketplace to uncover any potential obstacles and to define our mission.

Native iOS App Development Services
Unlimited Exposure offers native iOS app development services that cover the full scope of your project - from product planning to submitting your app to the App Store. our team is made up of iOS experts who have headed many iOS app development projects and have launched countless apps for our roster of clients.

Native Android App Development Services
Our Toronto native android app development services are second to none in that our team of developers know exactly how to build and optimize your app for Android users. From crafting a promising strategy to sending your finished app to Google Play, we’ve got you covered!

Enterprise App Development Services
When referring to the development of enterprise apps, this includes internal and external apps. In other words, employee-focused apps and client-focused apps. Our services are always customized to suit the needs of your business.

UX & UI Design Services
The mobile app design experts at Unlimited Exposure are ready to deliver striking designs that will set you apart from today’s overcrowded app market. Wireframes, user flows, UI/UX design - we can handle any and every design step.

Contact us now to find out why so many Toronto businesses trust Unlimited Exposure with their mobile app development initiatives. With over 20 years of experience in the digital marketing industry, Unlimited Exposure remains at the forefront of Toronto’s rapidly growing app development market.  We provide Top Mobile App Development Services In Toronto.  Call us to create your own unique app and stay ahead of the game! 

Source : http://unlimitedexposure.com/services/mobile-app-development-services.html

Local Search Engine Optimization / Local SEO Toronto

Do you want to dominate your local search engine presence and gain the best rankings in Google?

At Unlimited Exposure, we
make your dreams a reality. Our local SEO efforts always result with proven and
increased metrics. Optimizing your site, perfectly tailoring it to your local
area is important not only for the sake of search engines, but also in terms of
positioning your brand as the most saturated search result possible.

Our local SEO experts are fond of the Google algorithms. We ensure that you will dominate the first page any time a customer searches the most important keywords related to your business.

If your business sells
locally and is competitive, the local SEO service of ours is definitely a thing to consider. Dominating the
Google listing for the best targeted keywords is nowadays a vital effort in
order to stay on the top as an authority in your niche.

In order to appear at the top of Google searches, a medley of known and unknown variables are considered. Our knowledge and expertise with the known variables allows us to best design websites with the intention of dominating the search engine space. The placement of content as well as the calculated assignment of links throughout the webpage are critical to improving your page’s equity. If too many links redirect to the same webpage, or to other low quality pages, the website loses the favour of Google’s algorithms. 

The technology we use at
Unlimited Exposure suits your needs and the needs of your local area in the
best way possible, giving you the prospective local customers you need both
online and in-store. Optimizing your website for a better ranking comes both
globally and locally if a business wants to reach the marketplace better and
see a measurable increase in the traffic. Optimization can be scaled to
the needs and ever-growing reach of many industries.

Here is what we bring to
the table when it comes to local SEO:

• We offer White Hat, professional Local SEO services to suit your
  particular geographic location which thereby boosts your internet traffic and
  widens consumer zone
• Analyze the local SEO system of your competitors to gain a
  better stand over them
• We utilize the best resources to bring exposure to your
  company’s web page.
• Adding your business profiles to local online business
  directories and Google’s local business services. We create a business profile
  from scratch; provide relevant information such as address, phone number,
  services provided and other information.
• Affordable, high performance local SEO services

Let's Start

Source : http://unlimitedexposure.com/services/local-seo.html

Content Marketing Toronto

The regular creation and distribution of quality content is the key ingredient for your business’ recipe for success. Content marketing is essential if you want to build your brand, expand your network, and most of all, increase sales.

Content is just as important as website design. It is the key factor behind search engine results sends targeted traffic to your page and can help establish your company as an online authority in your area of business. You also have to keep your competition in mind. With so much content out there, you need to be sure to stand out and offer your readers/viewers something of value.

The reality is, nowadays many people easily tune out various mediums of advertisement they deem to be irrelevant. This is why having a plan to execute various content production campaigns ranging from blogs, to infographics and videos. If the consumer you are trying to reach does not watch videos or view infographics, they likely do not respond well to direct selling. Instead, a blog about a topic they find interesting will draw their attention and unobtrusively suggest products that will solve a problem given the new information.

If you have not created a marketing plan of attack yet, you definitely want to us about upcoming trends first! Even if you have mapped out all your strategies, feel free to consult us to fine-tune what you already have. Content marketing is an ever-evolving field that is accelerating like never before in our digital age. Various analytical tools employed by our experts help dial in on what works and what needs adjustment. Very quickly, we can help orient your company concerning what types of advertisements and messages best resonate with your customers.

Be it visual, video, written or user-generated content, we will determine which best suits your audience and better yet, we will know how to best promote it! Content marketing is formed by two factors: technology and our audiences. If we need to choose a focus, let us choose our audience. It has always been about them, has it not? They dictate what content they prefer, where they spend time online, who or what they trust etc. The technology surrounding content marketing such as the platforms and strategies are there to engage and encourage interaction with our audiences.

Our content creators here at Unlimited Exposure are experienced in a wide variety of topics and know how to produce effective yet creative content. Be it content for SEO purposes, an e-commerce business website, or a blog post, our team has the expertise to make sure your content jumps off the screen!

Source : http://unlimitedexposure.com/services/content-marketing.html

Social Media Optimization Toronto

Social media is constantly changing and making the right move to optimize your business’ social media presence is vital. From your college roommate to your elderly aunt who does not quite understand that personal messages written in all caps should not be posted as comments on your Facebook profile picture, everyone is on social media. More importantly, so are your customers. The overwhelming majority of people make buying decisions using online resources and with sharp declines in the usage of offline alternatives yearly, the trend does not appear to be reversing.

Without a robust online presence, most companies today will not thrive based off word of mouth or a traditional means of advertising. Social media is immediately available to anyone with an internet connection and more importantly does not cost your customers anything. When customers are required to locate your company through offline classified ads, or physical advertisements (e.g. roadside banner) they must distract themselves from their current task and spend the time to locate and absorb the ad. Logically, advertising where they choose to spend their time, which does not distract them from their current task of browsing social media is painless and much more efficient. Our social media experts use LinkedIn, Twitter, Instagram, Facebook and their partners to ensure that the right people view your message. Based on your product, services, and demographics, we identify the most suitable platforms and then create the right campaign to reach your audience. Even with a minimum budget, you can reach your target market with metric.

Careful attention to relevant analytics is crucial to a successful social media optimization campaign. Not only do views and clicks require consideration, retention and close rates are also critical. Clicks that result in potential customers immediately navigating away from your website are fruitless. The amount of time spent watching a video advertising as well as when the typical viewer drops off are invaluable pieces of information. You want the people who view your advertisements to be the people who desire your product or services.

Social media has become a ubiquitous part of our online experience. These platforms bring with with them a new set of practices for both consumers and marketers. Our team of experts has what it takes to make your business social media friendly. Incorporation of certain features is imperative in order for your website to increase its attractiveness for engagement and sharing. We provide fresh, easy-to-share content and watch as your business gains greater visibility and more traffic. Ask us about our Social Media Optimization service.

Source : http://unlimitedexposure.com/services/social-media-optimization.html

Web Development Toronto

For over 20 years, our web development team has assisted many business owners in the GTA with various projects helping make their visions a reality. We guide business owners through the initial development stage as well as the ongoing maintenance and marketing required to improve your page’s equity. Our designers produce pleasing, eye-catching graphics guaranteed to express your company’s image accurately while improving sales. The use of these graphics across various educational and promotional platforms such as Google, Facebook, and LinkedIn further developing your brand awareness.

Nowadays you cannot afford to ignore proper web development techniques. Merely having a website is not enough to catch the attention of the customer. Our expert web development team in Toronto has you covered. By paying attention to multiple facets of web design such as ease of use, readability, and user experience, we guarantee increases in viewership and sales. The older methods of communicating your products and services are no longer effective enough to keep up with the competition. Previous advertising powerhouses such as the yellow pages, newspapers and various other physical ads are seeing a sharp decline in usage. This is because people tend to block out things they do not deem relevant. When your customers are engaged in an app they intend to pay attention to, you can rest assured they will see your content.

A website must act as a source of customer service and information in your absence. You need the best website designers with a team of developers to ensure customer happiness and retention. Our company is one of the most trusted SEO and Web developers in Toronto with a team that understands your needs. Our SEO techniques ensure that your page is at the top of major search engines. The best website in the world is ineffective if your customers cannot find it. You would never dream of providing poor customer experiences with incomplete, incorrect or inaccessible information, your website must reflect this.

When the required information to make a purchase is incomplete on your website many customers will look elsewhere. Having to spend additional time to educate themselves on a product repels customers who desire instantaneous gratification. Alternative websites that provide all relevant information are more likely to close a sale. If your information is incorrect then the chances of creating negative experiences for your customers increases exponentially. Customers who have a negative experience from a first time transaction are unlikely to return. Finally, if your information is inaccessible then customers will not know the possible value your company has to offer.

Source : http://unlimitedexposure.com/services/web-development.html

Search Engine Optimization (SEO) Service in Toronto

There are two critical components to successful online marketing which our search engine optimization (SEO) team in Toronto expertly secures. Foremost, consumers must be aware of your company before they see your competitors. Second, the views on your website must be from the people who desire your product or services. Our SEO service in Toronto will develop and implement a digital marketing plan; essential to the success of your website and company. Our cost effective SEO solutions will make sure to drive organic and clean traffic to your website and position your brand as an authority in the digital world.

Having your SEO services managed effectively by a team of experts will not only save you money, but also increases leads, calls, and sales for your business. Our team has been optimizing websites for all industries for search engines for the last twenty years, and our clients have never looked back from their view from the top. Our strategies are top-notch and we consistently develop successful campaigns that will reach the right customers and deliver the highest ROI possible. Our data analysis will provide the insights you need to improve revenue and reduce wasted efforts. Pinpointing the cause of ineffective marketing campaigns to provide stress free maintenance is our specialty.

Our SEO experts will work diligently to increase your sales, online visibility and boost your position in the market. Did you know that the majority of users do not scroll past the first 10 results in a search engine query? Most searches include few a basic words that describes the company or products investigated. Possibilities are endless when your company is consistently at the front page of various major search engines like Google. Our team of experts use the most advanced SEO tactics and strategies to drive your business to the top of search engine results for the most suitable keywords for your brand.

Source : http://unlimitedexposure.com/services/search-engine-optimization.html

Must-Have Resources for Content Marketing Experts

Content marketing is the act of using articles, blogs, and written content to bring traffic to your website. Curating, creating, and providing unique high quality content relevant to your target audience is key. Thankfully, there are several online resources that can be used to achieve content marketing objectives and assist with article creation. If you are unfamiliar with content marketing but are still looking for an edge up, these tools are a great place to start.

Quora

Quora is a global database of Internet users asking questions about a wide variety of subjects. Browsing Quora, you may find unique ideas to write relevant articles on. Also, you can see what’s trending worldwide and what’s being discussed relevant to your subject.

Twitter, social media, etc.

Twitter is an amazing social media platform to see what’s trending in the world and there are a handful of others you may wish to browse as well. By seeing what’s trending and what’s being tweeted about, this can help in finding in-demand topics to write about.

MailChimp

For those inputting their content into an email marketing campaign, MailChimp is an application that assists in sending out emails. As an email marketing platform, MailChimp helps distribute content to more than 10,000 people in one click.

Pexels

Pexels provides free stock photos tailor made for content marketing. Though content marketing is so text-driven, mixing in some images and graphics can help in keeping readers engaged. Browse more than 10,000 unique, quality, and free stock images to add to your blog.

Canva

Canva is a photo editing website that allow you to take images, such as from Pexels as an example, and edit them to suit your site. Choose from templates and make all sorts of customizations to images based off of what you need them to be to your content marketing. If you don’t have a dedicated photo editing program and/or are inexperienced in design, a tool like Canva may be all you need to put together something special.

HootSuite

HootSuite is an online platform that allows you to connect multiple social media accounts to post across them all at the same time. After your content has been published and you’re ready to spread the word, use HootSuite to schedule its release across multiple social media accounts all in a single program.

Grammarly

Grammarly is a free software targeting grammar and spelling mistakes. If there are any small typing errors or minor grammar mistakes, this program will likely pick it up. Going beyond what Microsoft Word offers, Grammarly really digs into content and can reveal issues you may not have otherwise known existed.

Trello

Trello is a project management software that helps keep content marketing tasks organized, scheduled, and tracked. If you are working with multiple stakeholders across your company, having Trello can help simplify things and act as a central database to exchange content marketing ideas.

These are just a few of the tools that content marketers use on a near-daily basis. If you are seeking to launch a content marketing campaign and don’t know where to begin, Unlimited Exposure can help. As Toronto’s top digital marketing agency, we specialize in eCommerce, social media, video, content marketing, and more! Delivering long-term results and increased revenues, speak with a representative today to begin your most successful content marketing plan.

Source : http://unlimitedexposure.com/basic-digital-marketing/778-must-have-resources-for-content-marketing-experts.html

Increase Landing Page Conversions with these 4 Easy Tricks

Digital marketing for business succeeds when it targets landing page conversions as its highest priority. After all, depending on how you’re measuring conversions, it’s this number that will determine whether a digital marketing strategy is success or failure.

The unfortunate truth is that few digital marketers look at and optimize a site’s landing pages. These are five guiding tips on how to build a landing page that converts and maximizes off-page marketing efforts.

Simple, easy navigation

Beautiful, easy-to-use landing pages are the best way to build them. Information should be accessible, ensuring what a customer clicked on is exactly what they receive on-page. Regarding usability, a visitor should not find it challenging to click through or browse your site’s landing page. Lastly, the page should be visible and assertive with its color choices and call-to-action (CTA) placements. The more simple and direct a landing page’s navigation is, the better.

Clear, reliable information

Whether you’re selling a product, service, brand, or are looking for another type of specific conversion, the information should be presented in a clear, reliable, and direct way. Think of the questions your customer is going to ask themselves when browsing your landing page. All those questions should be answered in a clear, concise way. As with other types of web design and marketing, you never want to unintentionally mislead. Always be honest with your information.

Build confidence

Without a visitor’s confidence in your brand to deliver what you’re selling, you’ll never make a sale. If you’re an unestablished brand in the market or if it’s a new product, a landing page may need to work a little harder to make its sale. Be sure to include social media links, possible some testimonials, and real-life comments from buyers that support what your company is saying. The more support you give your marketing, the more likely a customer will be to trust you.

Optimized your marketing

Take into account your long-term marketing goals and be sure to optimize your PPC plans to suit them. Sometimes, it may fall within the categories of creating awareness, making a sale, or registering a visitor in some way with your website. An ideal landing page’s CTAs should build around the page’s purpose. To some degree, the CTAs and look of the landing page should also mimic the marketing that leads towards the ultimate conversion. By successfully optimizing, there’s a lot that can be accomplished through a sales funnel leading from exposure to sale.

Be imaginative when creating a landing page. Use a combination of clear textual statements, images, graphics, and uncluttered CTAs. The more emphasis you can place on the CTAs shared throughout a landing page, the more likely they will be clicked on. Prospective buyers want to feel a connection to your landing page. After all, that’s what they clicked on it for. Deliver to them something genuine, simple, and reliable. Remember, if you’re not getting the conversions you want from your landing page, it’s best to audit and change what needs to be changed. If you work with a digital marketer, consult with them on the best way to go about this.

If you’re looking for a digital marketing agency to increase your landing page conversions, speak with a representative at Unlimited Exposure today. Specializing in SEO, PPC advertising, social media, and optimizing sales to generate real results, we deliver on our promises!

Source : http://unlimitedexposure.com/basic-digital-marketing/777-increase-landing-page-conversions-with-these-4-easy-tricks.html