The rise of influencer marketing has been inspiring for marketers like us because it gives us the chance to get creative. Influencer marketing succeeds based off of creativity, relevancy of choice, and execution. If you’ve never done influencer marketing before and are looking for some examples of influencer marketing, read below to get a sense of what works.
Giveaways with Marshalls
The combination of giveaways and influencer marketing can be a unique way to get conversation going about your brand. Marshalls recently connected with YouTube influencers, providing some of their loyal followers with custom-designed complimentary giveaway boxes. These complimentary boxes were put together using Pinterest posts from followers. The reactions of opening these boxes were filmed and posted to YouTube, generating more than 475 million social media impressions. Not only is this a great example of using influencer marketing and tapping into their audiences, but it’s also an excellent way to make use of social media.
International Women’s Day with Google
Celebrating International Women’s Day, Google launched a campaign featuring twelve of the most powerful and influential women in the world. Using the likes of award-winning actress Charlize Theron and MMA/WWE superstar Ronda Rousey, Google was able to successfully generate more than 36 million views on its campaign video. Though your brand may not be able to afford some of the more expensive influencers out there, even a local influencer can help get eyes on you. That said, this campaign shows what you can do when you tack onto trending news and curate content accordingly. Choosing news that resonates with your audience, the rewards can be high.
Cause marketing with Pedigree Petfoods
Choosing to support a charity cause is a great way to humanize your company and build real-world connections. Pedigree Petfoods recently did this when they launched the ‘Buy a Bag, Give a Bowl’ campaign. For every bag of dog food purchase, a bowl of Pedigree dog food was donated to local animal shelters across the US. Influencers were tapped via social media and blogging, sharing stories of their rescue dogs and supporting the Pedigree Petfoods campaign. More than 43 million social media impressions were generated. Give your audience the chance to contribute to a cause they feel passionate about.
Event marketing with Pala Casino Resort and Spa
The Pala Casino Resort and Spa sought to attract a younger demographic. To accomplish this, they invited 21 influencers to their resort. Each influencer published three pieces of content from the event. Across these 21 influencers, more than 28 million impressions were generated, and the Pala Casino Resort and Spa benefited immensely with more than 1,000 new likes on Facebook. By choosing influencers relevant to their brand and target audience, this resort was able to generate authentic engagement on social media and offline as well.
Influencer marketing can help gain new audiences, grow revenues, and win even bigger engagement numbers. An effective influencer marketing campaign however is never paint-by-numbers. In 2018, more than 94 percent of marketing professionals recommend influencer marketing as an effective strategy. It takes someone experienced in digital marketing and influencer relationships to be able to coordinate a successful campaign. If you’re looking to launch an influencer marketing campaign, we would be happy to help. Speak with a representative at Unlimited Exposure today!
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