These on-page SEO Strategies Don’t Work Anymore

Search engine optimization is in a state of perpetual evolution. Algorithms and consumer behaviours are constantly changing. Adapting to these changes are a challenge every SEO specialist and digital marketing agency has to face. In this spirit, many of the strategies that worked years ago just don’t work anymore. In some cases, this is from being outdated. In other examples, strategies have become black-hat SEO which evidently opens up a website to being penalized by search engines like Google. Needless to say, never use the following on-page SEO strategies. Using them could be a waste of time, effort, and money, and puts your website at risk of penalty.

Spam headlines and web titles

Headlines and page titles that try to implement too many keywords makes a page come across as spam. Many content writers and digital marketers make the mistake of including too many keywords into their titles. As search engines crawl your page, they may interpret this negatively and lower your ranking. Any page should be written to be informative, relevant, and engaging. It does not need to be more than that. If you are focusing on a specific keyword for a page, using it in the page’s headline is a smart move however packing in more keywords than necessary is a bad move.

Keyword stuffing

Keywords are a great way to rank on search engines. Keyword stuffing though involves adding lots of keywords in a single page, failing to pay attention to writing quality in favor of getting a good ranking. For a user, visiting such a page is very undesirable, oftentimes making the content on it virtually pointless. Though we recommend using keywords in content writing, don’t overuse them. Select a small collection of keywords to target and stick with those. Subsequently, while writing for keywords, focus in on the user experience and put that above all else.

Keywords highlighted in bold

There is little point in bolding your keywords in your web page formatting. It will have little effect, positive or negative, on where you place on search engines. Instead of putting keywords in bold, consider focusing on producing the best possible content. Keywords highlighted in bold are a complete waste of time outside of aesthetics.

Misusing meta tags

Meta tags are sort of like hidden keywords that can be used to direct consumers to a page. Meta tags usually consist of a page’s keywords and description. Due to the historic misuse of meta tags years ago, they’ve been largely phased out of search engine optimization strategies. By packing in too much keywords and language into meta tags, search engines could interpret this to be spam. For this reason, meta tags and meta descriptions should be kept short, simple, and to the point.

Just like today compared to a decade ago, SEO will look entirely different a decade from now. Make the most of every opportunity to reach a new audience through organic search but be careful not to use outdated strategies that are either ineffective or that could penalize your site. If you’re interested in speaking with an SEO specialist, contact Unlimited Exposure today. As experts in digital marketing and SEO, we work with our clients to maximize their revenues and grow visibility. A representative would love to speak with you to customize an SEO strategy that’s sure to please.

Source : http://unlimitedexposure.com/basic-digital-marketing/761-these-on-page-seo-strategies-don%E2%80%99t-work-anymore.html

Small Businesses succeed when they have a Digital Marketing Agency to Support Them

For a small business just to exist does not guarantee it any success. In fact, digital marketing plays a key role in small businesses looking for big gains in the marketplace. Driving long-term business growth and achieving impressive short-term returns, it’s hard to overlook digital marketing in its effectiveness. If you’re a small business ready to take things to the next level, build for yourself a partnership with an experienced digital marketing agency who knows what they’re doing.

Digital marketing strategies are all based around growth. For any business, ‘growth’ may be a little different. For some, it’s all about increasing revenues. For others, growth will be about growing social media shares, likes, and follows. Then, for others, they’ll have more specific conversion-related goals. There are many opportunities out there to grow. An experienced digital marketer knows how to find those opportunities, exploit them, and maximize your marketing channel. Social media, eCommerce, email marketing, AI, VR, and PPC campaigns are just a few of the examples where a small business website may find exceptional growth.

A small business inevitably grows to the point where management’s marketing experience is limited. If you’ve hit some roadblocks, an agency can give you the resources required to overcome them. Instead of trying to learn marketing yourself, make the most of your time and money with a digital marketer who knows where to put it and what to do. To begin with, finding and targeting the right audience is heavily important to any campaign’s success. Sometimes, a business finds an audience where they least expect it. Sometimes, it’s really obvious. If you want results, there’s no getting around the need for a consistent long-term growth plan targeting the right customers.

Building a digital marketing campaign is not just about knowing the audience to target. It’s also about conveying the right message in the right way. To start, ‘conveying the right message’ involves deciding on what information you want to market. Some brands may want to appear trendy while others might want to appear safe and reliable. Then, there are some brands who will want to appear affordable and inexpensive while others want to be seen as luxurious and exclusive. Define what you want to represent to your consumers and, alongside a digital marketing agency, come up with a marketing message that you think will resonate with your audience.

After you have that message, deciding how to get that message to consumers is important. It could be through email, video, images, social media, content writing and blogs, and more. How the message is packaged is just as valuable as the message itself.

Instead of using traditional marketing strategies that may not be working so well for you, making the switch to digital marketing might be just what the doctor ordered. Cost-effective and providing you the chance to reach a global audience, digital marketing is the most economical choice for many small business owners. Analyzing the ROI of traditional marketing methods in comparison with digital marketing methods like SEO, social media marketing, and video marketing, digital has consistently pulled ahead of offline advertising.

Digital marketing services are just a click away with Unlimited Exposure. Speak to a representative today to begin formulating a plan to succeed with a highly experienced digital marketing agency at your side!

Source : http://unlimitedexposure.com/basic-digital-marketing/760-is-your-seo-company-not-performing-to-your-standard-%E2%80%93-well,-it-might-be-time-to-let-them-go-2.html

Is your SEO Company not performing to your standard – well, it might be time to let them go!

SEO is one of the places new websites like to start when seeking to gain an audience. In fact, ninety-three percent of digital marketing experiences for new sites begins with targeting search engines. Those who have tapped into search engine optimization strategies have reaped the rewards, driving sales, retaining audiences, and re-engaging past customers.

Despite the high rewards, SEO is a long-term game. Any day, a site can drop from page 1 to page 5 and with no visible explanation. As you’re jockeying for top position so are the majority of your competitors. Considering more than 75 percent of users will never scroll past the first page of search results, getting on that first page is high priority for any SEO company. As a site owner yourself, if you’re beginning to lose traction on search engines, maybe it’s time to question if the SEO company you’ve hired is doing its job.

Don’t be afraid to ask what they’ve been doing

If you’re not getting results, the first thing to look into is what your SEO company has been doing to manage your search engine rankings. Losing search engine ranking, seeing traffic tank, watch backlink profiles begin to turn, or being unclear of the strategies used are all reasons to engage in a conversation with your digital marketing company. Remember, you’re paying for these services and thereby, you have the right to know what’s up.

Now it might not always be your SEO company’s fault for a loss in rankings. There are plenty of external factors to account for, such as Google updating its algorithms and/or competitors upping their game. If your web design has recently undergone significant changes, that may be a reason for the loss in rankings. By taking a look into and evaluating an SEO company’s efforts, you may at least determine whether they’ve been doing their job.

Do you need to fire your SEO specialist – maybe!

If they’re not delivering results, you need to decide whether to give them another opportunity at it or to let them go. In the world of SEO, it’s all about results. Judge them only on the basis of what they’ve been able to deliver in accordance with what they’ve promised. In many cases, companies establish six-month or twelve-month contracts as a means of holding them accountable. If they cannot deliver what they are obligated to, consider letting them go.

In many cases, you’ll want to ask for a report. Consider asking another SEO service to conduct a website audit. Though it’s important to be aware that other services are always going to be selling, they may help confirm there are ongoing issues that your current company are not following up on. Consider going online yourself and introducing your problem to the different SEO communities out there. They may also be able to give insight into where the blame should lay.

SEO is tough. There’s no ifs, ands, or buts about it. It’s tough for any website to get that number one spot but with a digital marketing and SEO agency at your side, it’s accomplishable. For a crucial partner in your SEO journey, contact Unlimited Exposure today. A representative would love to speak with you to address any issues with your website and customize an appropriate solution.

Source : http://unlimitedexposure.com/basic-digital-marketing/759-is-your-seo-company-not-performing-to-your-standard-%E2%80%93-well,-it-might-be-time-to-let-them-go.html

4 Things you May be doing to Sabotage your Web Design

Web design is all about enticing the visitor, building and retaining interest, and ultimately, producing a conversion. Thousands of dollars can be spent on digital marketing and social media however if the nuts and bolts of your web design aren’t in place, don’t expect to get anywhere. To maximize results of any marketing or money spent, it all begins with getting your web design right. These are some of the more general guidelines to amazing web design you may want to check on.

Bad aesthetics

For the target audience, the website should look attractive. An expert web design company will take the time to get to know your target audience. They’ll create and adjust the layout, design, and color scheme accordingly. When something is a little off or if a website is presented in a way that is unexpected, it could receive a negative reaction from users. Acquaint yourself with what’s expected of your website, considering what competitors’ websites look like and the type of design choices they’re making. Always ensure a clear structure and intuitive navigation that’s simple to follow.

Too much content

It’s very common for inexperienced web designers to pack in too much content. These days, we’re living in an era of a lot of blank space and minimalism. A website that appears overcrowded is relatively easy to manufacture. Unfortunately, it makes things really tough to browse. For users that are met with walls of text and no room in between, they’re likely to leave for another site. If there’s too much going on on your home page, it might be a source of where you’re sabotaging your web design.

Lack of graphics

As important as text is, images and graphics serve a strong purpose as well. Sometimes, sites use too much graphics and sometimes, they don’t use enough. Finding the ideal sweet spot can be tricky. If you want to keep users engaged, high quality images are a necessity. Using low-resolution weak images you found on your cell phone, this is not going to make a positive impression. Be sure to use professional photographs that are appropriately sized for your website. A web design company should be able to procure them or recommend on where to get some.

Negative placement

If someone is visiting your site to get information and they have to click through multiple pages to get there, that’s not a good thing. Make sure information is clearly displayed where users expect it. All of the standard website pages should be readily accessible in an easy-to-navigate menu. Keep in mind how your site appears to a user, whether that’s on their smartphone, laptops, or tablets. Mobile responsiveness should be added to your design to ensure all elements are correctly placed no matter how a site is being viewed.

Every day, web sites unknowingly sabotage their success by failing to follow through on high quality design trends and not putting the user first. To seek an expert web design and digital marketing company, contact Unlimited Exposure today. A representative would be happy to collaborate on a new web design plan that maximizes every opportunity and produces real results. With an established record of user-friendly websites raking in hundreds of visitors a day, we’re confident we can get your small business website set up and prepped for success!

Source  : http://unlimitedexposure.com/basic-digital-marketing/758-4-things-you-may-be-doing-to-sabotage-your-web-design.html

Fake Social Media Accounts are nothing to Mess With and have Severe Consequences

Companies new to the social media world may have come across the possibility of buying followers and likes. At first, it might seem like an amazing idea. After all, you’re buying all these followers and likes on the cheap, getting eyes on your brand and generating momentum within the social media algorithms that dominate sites like Instagram, Facebook, Twitter, YouTube, and others – well, not actually. Beware of any site selling fake followers and likes. Fake social media accounts are something brands – especially new brands – want to stay far, far away from.

As a digital marketing agency, when we oversee a brand’s social media development, we rely on analytics to determine whether a given strategy is successful. When fake social media accounts are plugged in, it distorts those analytics. Just like they do to the average social user, these accounts make your brand seem more popular than it really is. That does your brand no favors. Firstly, buying fake social activity is not sustainable because it relies on you constantly pumping money in with no real return on investment. Secondly, when your account is found out to be a hub of fake accounts, it’ll be deleted and you’ll lose everything you’ve worked for.

Fake social media accounts are a direct threat to brands and that’s why you should not want to associate with them. Any time a brand grows significantly to the point where they have millions of followers, they’re going to generate a certain level of fake accounts. This is not really what we worry about so much because this is an inevitable part of being successful on social media. According to studies who have looked into this phenomenon, the average brand may see accumulations of up to 10-15 percent of fake followers once they surpass the 1-million mark. Platforms recognize this may happen and it’s unlikely an account will be penalized for it.

Buying fake followers however is a whole other ballgame. There are plenty of sites out there offering fake social media hits. There are some of them that are successful at it and others who are not. What each one has in common though is that eventually, you will get caught. When you are caught, expect a total social media shutdown. This can have such an extensive impact on a brand that it could virtually completely shut them down, in addition to wasting every dollar they ever spent on social media marketing.

Instead of going with fake followers and accounts, invest your money where it counts. Social media marketing campaigns use tried-and-true methods to derive organic hits sustainably. Build a social media brand one step at a time, while marketing to real users and generating real momentum. By doing it the right way, you’ll never have to worry about your accounts getting permanently shut down or suspended.

As a digital marketing company who has seen social media accounts get shut down because of fake followers, fake likes, and fake shares, we strongly recommend going about building your brand in the most honest way possible.

For more information on how to do that within a framework of social media marketing, please reach out to a representative of Unlimited Exposure today. We’d be happy to advise on key digital marketing strategies that are sure to generate short- and long-term social momentum.

Source : http://unlimitedexposure.com/basic-digital-marketing/756-fake-social-media-accounts-are-nothing-to-mess-with-and-have-severe-consequences.html

Succeed in Digital Marketing by focusing on Local, Social, and Mobile

The value of promoting on local, social, and mobile is high in 2018. Brands who dominate these arenas are those who pull ahead beyond their competitors. Reliable audiences built in local regions, across social media, and on mobile responsive platforms are a focal point to many digital marketing campaigns. To succeed in this space, here’s how to maximize these opportunities.

 

Local

Being successful locally is important to any business. Some companies might be global, national, provincial or state-based, or servicing a specific city. Defining one’s service area is important as service area should play into the keywords used in their SEO campaign, how they promote on social media platforms, and how they build ads. Discover what resonates with local audiences and build on it. If there are direct competitors in the local marketplace, your brand will need to find the underdeveloped opportunities that have not yet been exploited. For any site marketing globally, this could be challenging. For these sites, identifying one or two regions to zero in on in certain advertisements and content is key.

Social

There’s no question that we are living in a social media society. So many of us regularly tap into at least one social media platform, connecting with our favourite brands. There’s a real opportunity there to find new audiences across organic and paid advertising campaigns. Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, and so many other platforms accommodate advertisers really well. Even on a small investment, one can net a pretty good audience depending on the geographic location they’re choosing to target. The ad industry has continued to move towards location-based social media advertising. An incredibly valuable channel, no matter what your brand is, social media is somewhere you want to be.

Mobile

Any website that is not mobile responsive is going to lose a lot of ground this year and in every year going forward. More consumers than ever are coming to websites from smartphones, tablets, and similar digital devices. To this point, any site not properly formatted for mobile encourages a visitor to seek out a site that is. Search engines have even moved towards mobile-first rankings. It’s near impossible for any brand to be successful without a mobile strategy. Partner with a web design and digital marketing company who recognizes the value in mobile-friendliness.

Tactics used to maximize location, social media, and mobile platforms have helped eCommerce brands, multi-national corporations, musicians, entertainers, small businesses, and non-profit organizations find and develop new audiences. To be successful, it’s not up to the consumer to find the business – it’s up to the business to find the consumers. To accomplish this, you must go where the consumers are. Use strategies to demonstrate how you appeal to them.

There are communities of hundreds, thousands, and even millions in these channels ready to connect with brands. If the goal is to drive brand awareness, we’re confident you’ll find a local-social-mobile strategy to be one of the best ways to do it. Targeting digital marketing via localized campaigns, social media marketing, and mobile responsiveness is what we do best at Unlimited Exposure. Speak with a representative to find out how we can help your brand grow its audience, achieve its highest revenues, and see real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/754-succeed-in-digital-marketing-by-focusing-on-local,-social,-and-mobile.html

Learn How to use Web Design to make your Company look Bigger and more Professional

Small business website design that delivers big business results are the effect any web design professional should be going for. There are numerous benefits to having a website for small business owners. A properly formatted website authenticates and establishes a business in their local marketplace, helps brands reach whole new audiences of people, and can make a small business feel more successful or bigger than it actually is. For new businesses looking to maximize their success, there’s no question a website needs to be a part of their strategy.

To accomplish everything that’s possible with a big, professional website, a few things need to happen. To begin with, having a website puts a company on the same level as any other in their field. That means you’ll be compared with every brand from the worst of the worst to the best of the best. Take a look at some of the websites of your competitors. While you don’t necessarily want to imitate a competitor’s design, functionality, or content, this exercise can give insight into what will be expected of your website. By partnering with an experienced digital marketing company, they can assist in identifying the positive qualities of competitor’s websites and the opportunities there are to exploit underserved markets.

The worst thing that can happen with a small business website is that it becomes an ineffective tool at generating customers for your own company while subsequently generating leads for a competitor. Surprisingly, this happens a lot. Customers take a quick glance on a site, see they can’t find the information they’re looking for, become frustrated or annoyed, and move on to a competitor’s site. Due to risks of this happening, it’s integral for your small business website to present the right information in the right way. Customers who arrive at your site should see the ambition, the authority, and the scale of your operations. There are also additional strategies that can be used to help make a company’s website look extremely professional.

Customer testimonials

Customer testimonials, product reviews, and social media-supported customer participation is extremely effective at getting conversation going and legitimizing a website. They show a record of success and enhance your business’s image in the eyes of customers who may not know you.

Video marketing

High quality video filled with animations, clear information, and strong company branding are more expensive than writing a blog but they’re very effective at drawing people in. For websites with the resources to film a small business video, it’s recommended.

Press in local markets

Presenting local PR and press coverage can also help in legitimizing your business. Any local newspaper clippings are important to share. Consider crafting your own press releases and sending them out to local media as there may be reporters who occasionally pick them up.

Scheduling content releases

The fourth and final component we want to mention is establishing a regular flow of content. Be it blogs, images, social media posts, or videos, get a regular posting schedule going. High quality, well-written, and informational content goes a long way in keeping a website active. To publish 1-3 articles per week is a great rule to help audiences see your company as engaged.

A website to maximize your company’s online presence is an ideal. No matter the size of your company, the size of your success is not dictated by it. Build a website for your greatest ambitions and do it with a digital marketing company at your side. Contact Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/753-learn-how-to-use-web-design-to-make-your-company-look-bigger-and-more-professional.html

Do you Know how to use Images for SEO – a quick Guide

Image use in SEO is important, for many reasons. Using images specifically for search engine optimization is something that needs to be done strategically. As top Toronto digital marketing and SEO specialists, we hope to provide some insights here in how to use images for SEO.

Images are great for readers and website visitors. Images can help to break up the monotony of paragraph after paragraph of text. They are also easier to create and produce than video. Be it photography or graphic work, images play a key role in keeping audiences engaged. Now, in SEO terms, images must conveniently fit into the page. Assessing page layout and structure, images should be placed in a natural way. In addition to ensuring images have natural placement, alt-tags and description keywords can also be used to direct search engines as to what an image contains. For any website that wants images to play a role in their search ranking, these are the sorts of things one must be expected to adhere to.

Let’s assume you’re running a hotel website and you’re hoping to optimize for the term ‘Toronto hotel’. Combine that with a marketing message like ‘book today and save 30 percent off!’. The tagline does not contain any keywords however it is persuasive to the reader. Therefore, when using an image, consider placing the tagline direct into the image. Then, in the header tag or description tag for said image, the key term ‘Toronto hotel’ can be used. Just a simple decision like this maximizes search engine potential without compromising the opportunity for keywords. To this point, images are great for persuasiveness and appealing to consumers. They can however be a liability if they are accidentally misused with regards to search engines.

Use a similar approach when posting images to social media sites like Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Images are a great delivery system in which one can provide marketing messages direct to consumer. In those images, persuasiveness should be the highest priority. Any keywords or descriptive text used in images will not be analyzed or seen by search engines. To have those keywords or descriptive text seen by search engines, they must be inserted into places where they can be indexed. That means inputting them into alt-text, headers, image descriptions, and more. Keyword-rich content descriptions combined with enticing messaging is the absolute best way to capitalize on images in search engine optimization.

Search engine optimization guides sometimes don’t mention images because, in large part, they don’t have great effect on a site’s rankings. Many marketers may deem them as useless, in this regard. We would disagree with that statement though. Images do have a purpose in user engagement and creating high quality content. For that reason, they warrant mention.

As expert digital marketers ourselves, we’ve used images, video, and text to maximize the impact of content marketing and SEO campaigns. In use, images have performed exceptionally well across many digital marketing channels. If you want to rank higher on Google, Bing, and other search engines and need a helping hand, we would love to assist. Speak with an SEO specialist today at Unlimited Exposure. A representative would be happy to discuss the potential for image use on your site and assist in building an advanced, high quality results-driven SEO strategy!

Source : http://unlimitedexposure.com/basic-digital-marketing/752-do-you-know-how-to-use-images-for-seo-%E2%80%93-a-quick-guide.html

5 Commonly Asked Questions about SEO you will Want to know the Answer to

The world of search engines, social media, and digital marketing is a complicated place. As wonderful as search engines are, they make for a very competitive place for small businesses looking to rank. These are five commonly asked questions about SEO we hear regularly from new customers.

Why all SEO companies are not the same

SEO companies come in all shapes and sizes. There are some who are just a single expert and others who employ upwards of a dozen or more employees. There are those who specialize in social media marketing, eCommerce marketing, digital marketing, and more. Discuss with your SEO specialist their field of expertise and ensure it aligns with your vision.

What an early-stage website should focus on for SEO – keywords

For new websites, SEO strategy should focus on optimizing every aspect of one’s web design in addition to incorporating short-tail, long-tail, and geographic-based keywords. For early stages of SEO strategy development, keywords will play a huge role in allowing customers to find you. No one knows your company name or your brand yet so your best bet will be to target keywords related to the products or services you offer.

What anchor text is and its importance in search engine strategizing

Anchor text provides tremendous value in letting search engine algorithms know what content and keywords can be attributed to a website. Anchor text in backlinks and linking campaigns should use appropriate keywords and terms. Many websites linking to yours may use your company name. That’s great for branding but not ideal for being found on search engines. Focus less on identifying your website by its brand name and instead, put the emphasis on keywords.

Why inbound linking will not hurt your search engine ranking

Google does not penalize any website for inbound linking. They do however penalize for illegitimate external linking. Do not link to any website that are associated with unethical search engine practices. Be cautious how and where you build your links from and to. Search engines are going to use this information to determine how good your website is. If it’s associated consistently with lesser websites, your website could be seen as an equally ‘lesser website’.

Why search engine submission is not necessary

For fast categorization, some newer websites may be recommended to submit their content direct to Google via submission. That said, search engine submission is rarely necessary. Google should naturally search out and crawl your site, following links and indexing as appropriate. If you already have pages that are indexed and are posting regularly, expect Google to regularly return to your website to crawl and categorize new submissions. If you do decide to submit your website or pages direct through search engine submission, it won’t hurt but it also won’t help. Don’t expect your site to be crawled or indexed any faster or more often.

To speak with a highly knowledgeable SEO specialist, contact a representative at Unlimited Exposure today. Having assisted dozens of companies reach top rankings on Google, Bing, and search engines around the world, we can help your website get its highest possible ranking in a matter of weeks. Digital marketing and SEO are our specialty. Let us help in increasing your revenues through organic search traffic and lead generation. Get in touch!

Source : http://unlimitedexposure.com/basic-digital-marketing/751-5-commonly-asked-questions-about-seo-you-will-want-to-know-the-answer-to.html

4 Ways to make your Company’s Website, Products, and Brand go Viral

Viral marketing is something many brands aspire to yet so few achieve it. It’s not easy. Imagine creating and releasing a single piece of contact – image, video, blog, or graphic – that nets a huge return of tremendous volume in a single day.

‘Going viral’ is not something anyone can promise or even predict. Some brands have made attempts and succeeded, others have had viral marketing campaigns backfire and spur a negative effect, and then, there are some who have had expensive campaigns fall entirely on deaf ears. If you want to give viral marketing your absolute best, here are 4 ways you can.

Share-friendly content

Every piece of content or marketing that has gone viral has done so based off of being share-friendly. Cater to your target clientele. For example, if you’re a logo design company, create a video educating customers on different logo types. If it’s an Italian restaurant, consider a video on making a specialized type of pasta at home. Always personalize it and use social media buttons in your content to promote sharing on selected platforms like Facebook, Twitter, Instagram, and more.

Create high quality ads, product or service

For website owners who want to go viral with their site, product, services, or brand, you’ve got to make it good. If it’s a campaign you’re aiming for, you can make it humorous, poignant, or shocking. The key is not to appear desperate for viral shares and to not have it be an overt advertisement. Viral marketing should focus on making the content amazing, keeping self-promotion subtle, and leaving your brand out of being the focal point. If the content resonates, it’ll get the clicks and shares you want.

Adding authentic personality and a POV

Viral posts go viral because they connect with their audience. They typically represent a specific personality type or point of view. Those that succeed offer perspectives that are bold, unapologetic, and memorable. It doesn’t necessarily have to be shocking or controversial however a lot of viral shares do take chances. If you can find a relevant personality that you’re willing to commit your brand to, this increases your chances to hitting the target mark.

Source : http://unlimitedexposure.com/basic-digital-marketing/750-4-ways-to-make-your-company%E2%80%99s-website,-products,-and-brand-go-viral.html

4 Successful Influencer Marketing Campaigns to use as Templates

The rise of influencer marketing has been inspiring for marketers like us because it gives us the chance to get creative. Influencer marketing succeeds based off of creativity, relevancy of choice, and execution. If you’ve never done influencer marketing before and are looking for some examples of influencer marketing, read below to get a sense of what works.

 

Giveaways with Marshalls

The combination of giveaways and influencer marketing can be a unique way to get conversation going about your brand. Marshalls recently connected with YouTube influencers, providing some of their loyal followers with custom-designed complimentary giveaway boxes. These complimentary boxes were put together using Pinterest posts from followers. The reactions of opening these boxes were filmed and posted to YouTube, generating more than 475 million social media impressions. Not only is this a great example of using influencer marketing and tapping into their audiences, but it’s also an excellent way to make use of social media.

International Women’s Day with Google

Celebrating International Women’s Day, Google launched a campaign featuring twelve of the most powerful and influential women in the world. Using the likes of award-winning actress Charlize Theron and MMA/WWE superstar Ronda Rousey, Google was able to successfully generate more than 36 million views on its campaign video. Though your brand may not be able to afford some of the more expensive influencers out there, even a local influencer can help get eyes on you. That said, this campaign shows what you can do when you tack onto trending news and curate content accordingly. Choosing news that resonates with your audience, the rewards can be high.

Cause marketing with Pedigree Petfoods

Choosing to support a charity cause is a great way to humanize your company and build real-world connections. Pedigree Petfoods recently did this when they launched the ‘Buy a Bag, Give a Bowl’ campaign. For every bag of dog food purchase, a bowl of Pedigree dog food was donated to local animal shelters across the US. Influencers were tapped via social media and blogging, sharing stories of their rescue dogs and supporting the Pedigree Petfoods campaign. More than 43 million social media impressions were generated. Give your audience the chance to contribute to a cause they feel passionate about.

Event marketing with Pala Casino Resort and Spa

The Pala Casino Resort and Spa sought to attract a younger demographic. To accomplish this, they invited 21 influencers to their resort. Each influencer published three pieces of content from the event. Across these 21 influencers, more than 28 million impressions were generated, and the Pala Casino Resort and Spa benefited immensely with more than 1,000 new likes on Facebook. By choosing influencers relevant to their brand and target audience, this resort was able to generate authentic engagement on social media and offline as well.

Influencer marketing can help gain new audiences, grow revenues, and win even bigger engagement numbers. An effective influencer marketing campaign however is never paint-by-numbers. In 2018, more than 94 percent of marketing professionals recommend influencer marketing as an effective strategy. It takes someone experienced in digital marketing and influencer relationships to be able to coordinate a successful campaign. If you’re looking to launch an influencer marketing campaign, we would be happy to help. Speak with a representative at Unlimited Exposure today!

Source : http://unlimitedexposure.com/basic-digital-marketing/749-4-successful-influencer-marketing-campaigns-to-use-as-templates.html

4 Reasons why your Website is not generating Leads and Boosting Conversions

You’ve done everything right. You’ve invested time, effort, and money in all the right places. Your website looks great, is mobile responsive, and has all its CTAs properly distributed. Yet, even so, it’s not generating leads.

Sadly, a well-designed website does not mean the leads are automatically going to start rolling in. There are several things that could get in the way, unintentionally sabotaging your efforts. If you’re not getting leads and/or are still struggling with a low conversion rate, here are 4 reasons why you may be stuck.

You’re not making it about the customer

The absolute best websites design and execute based off of what they see through the eyes of the customer. No consumer wants to feel “played”. They want to have a genuine connection with a brand. For a brand to succeed in building that connection with the customer, they must know what subjects their customers are interested in and what motivates them. Just because your website, product, and services are amazing, if a consumer doesn’t see the value in it for them, they won’t buy in.

You’re not giving the customer enough of a reason to love you!

If you’re finding it a struggle to get customers to love your brand, consider providing them with something like an exclusive sale, a BOGO offer, or a free sample. Consumers shopping eCommerce love free stuff. A great way to generate leads while showing customers how easy it is to do business with you is to offer something free. A customer is more likely to return after they’ve made a purchase with your brand, even if that is a free gift. Once you’ve established that trust, this goes a long way in generating return visits and possible word-of-mouth traffic.

You’re not generating enough traffic

If you aren’t boosting conversions or generating leads, part of the issue may be you’re not attracting enough traffic. Partnering with a digital marketing agency, they can help in activating key social media marketing channels, search engine optimization (SEO) strategies, and more. Publishing high quality blogs that demonstrate authority and expertise is also a great way to pull more eyes to your site. These all make for an excellent starting point in increasing traffic numbers.

Your website is not good enough to close the sale

Though they may look impressive, websites can still have fundamental issues that prevent them from closing sales. Evaluate the direction a user is expected to take across your site prior to making a purchase. You may need to cut out a step here or there, simplifying the more complex parts. Look at your analytics to see where you are losing visitor’s attention. There may not be enough CTAs embedded in your design or perhaps they are not located in the right place.

If you’re unhappy with lead generation, conversion rates, or traffic numbers, consider partnering with a professional web design and digital marketing firm. They should be able to audit your website, inspecting it to see where things have gone wrong. Imagine seeing it from the eyes of the customer. In this situation, your customer knows best. If you can successfully build for the customer and give them the right support, closing a sale can be made easier. For more information on what you can do to see your business website soar, contact Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/748-4-reasons-why-your-website-is-not-generating-leads-and-boosting-conversions.html

Why we Should all Monitor Backlinks and how this Affects Site Authority

Links to your website have important influence on aspects of site authority and thereby, SEO. By recommendation, links like these immediately associate your site to that which is providing the link. The more backlinks you have, the more indicative it is to search engines that your site has important information on it worth consuming. When this happens, search engines are more likely to rank your site higher which should ultimately provide you with more views.

Despite the benefits of backlinks, there is a dark side to them as well. If websites less popular than yours are referencing your website, this can have a negative effect. There’s also anti-marketing techniques out there that competing websites could employ to use backlinks to decrease the popularity of your website to search engines. For this reason, we recommend monitoring backlinks and checking in regularly. This way, if there’s any suspicious activity going on, you should spot it early enough to be able to stop it.

Backlinks’ negatives require ongoing monitoring

When web traffic starts to slow down, we may not immediately assume it’s backlinks. Though it’s frowned upon in the search engine optimization marketing game, some websites have really dirty tricks that could target your site.

Bad-reputation websites are low quality sites usually filled with spam. When you receive a backlink from multiple bad-reputation sites, it indicates to a search engine that your site may fit the same category. Though one or two of these backlinks are not the end of the world, when they begin adding up to 50 percent, 60 percent, or 70 percent or higher of total backlinks, it’s a massive problem that’s in need of address.

Bad backlinks are not the end of the line for your website

If you do discover that your website is being attacked with bad backlinks, thankfully, it doesn’t mean everything is lost. As a digital marketing agency, we can work to un-attach and un-associate these backlinks from your website, from the perspective of search engines. Though it can take some time to rebuild site authority in the eyes of search engines, within six months of doing a full purge of negative backlinks, a website can see some tremendous results.

When one doesn’t monitor their backlinks, evidently, a lot is at risk. Too many customers find themselves in this situation. In the cases of websites who’ve never found the reason why their search rankings have suddenly fallen so low, a lot of them end up inevitably closing up shop.

Protect your website with high quality web design, marketing, and monitoring

We don’t want to have to see any website shut down because of negative-impact backlinks. At Unlimited Exposure, though a large part of our business is in strategizing and implementing strategy, we also monitor every aspect of a website’s design and marketing. If your website is not performing well on search engines, we will find out why and do everything to repair it. As a top website design and digital marketing agency, we’re not going to let something like monitoring backlinks fall through the cracks.

Speak with a representative at Unlimited Exposure today for more information on how to set up your website with monitoring and protection. Don’t let your website be attacked, discredited, and eliminated by underhanded techniques from competition or a flawed backlinks strategy. Work with Unlimited Exposure and see real results in no time!

Source : http://unlimitedexposure.com/basic-digital-marketing/747-why-we-should-all-monitor-backlinks-and-how-this-affects-site-authority.html

Which Digital Marketing Channel comes with the Most Value and Highest ROI – a Discussion

Digital marketing channels are plentiful. Knowing which rabbit hole to go down is sometimes unclear for brands and websites. If you’re looking to pursue the channel with the highest ROI, there’s a lot to consider.

Depending on financial resources, the target audience, the products and services being sold, and more, how one leverages their digital marketing may be different from how others do the same.

Large corporations and small businesses alike tap into digital marketing strategies across different channels. Those that are successful learn how to maximize sales and generate leads on the channels most appropriate for them.

The top four digital marketing channels we find to be common amongst nearly all websites is organic search, paid search, social media, and email. In many cases, websites will use a combination of three or four to achieve the desired result.

‘Organic search’ is considered one of the most effective digital marketing channels in terms of ROI. Cost-effectiveness in organic search is strong. There’s a lot that organic search can encompass, including search engine optimization (SEO), content marketing, and more.

‘Paid search’ is the next in line for a digital marketing channel with a strong ROI. There are some who might argue paid search is more effective than organic search, due to the fact that paid search might get more eyes.

‘Social media’ is another digital marketing channel with a lot of value to it. Social media can be a fast-track way to generate buzz and create conversation in the marketplace. Through a combination of paid and organic strategies, there’s no shortage of opportunities out there to market across platforms like Instagram, Facebook, Twitter, Snapchat, YouTube, LinkedIn, and more.

‘Email marketing’ is the fourth channel on our list. For eCommerce websites in particular, knowing how to work a strong email marketing campaign can net potentially millions in revenues. Email marketing is all about knowing when and how you want to say what it is that you want to say. eCommerce email marketing is a favourite strategy of ours as it reaches out to the consumer directly and has been known to yield strong results year-round.

When put to the test, digital marketers will usually reference one of these four channels when discussing what has the highest return on investment. Social media campaigns come highly recommended though the level of difficulty in generating interest can vary tremendously. SEO and organic search has always produced consistent results for websites willing to put in the work. Email marketing is a consistent high performing digital marketing channel for many different brands, including none the more prolific than eCommerce sites. Also, paid search is sure to get eyes on your brand.

None of these channels are to be discounted when it comes to digital marketing. They’ve all been acclaimed as ‘the best marketing channel’ and are all at least worth consideration. Speaking with a digital marketing company, you may be able to find out what the most cost-effective digital marketing channel is for your specific industry.

As a digital marketing agency, we recognize every business is different. That’s why we like to speak with each of our clients prior to making a recommendation on any strategy or singular channel focus. Please feel encouraged to contact Unlimited Exposure today to discuss which online marketing channel is right for your website.

Source : http://unlimitedexposure.com/basic-digital-marketing/746-which-digital-marketing-channel-comes-with-the-most-value-and-highest-roi-%E2%80%93-a-discussion.html

Is LinkedIn a Digital Marketing Tool you should use for your Business – we say Yes!

Marketing to different industries and professionals might mean tapping into LinkedIn. With a user base of more than 500 million users, building a LinkedIn blog and using LinkedIn as a social media marketing tool has its advantages.

As a brand, if you’re going to use LinkedIn to communicate with an audience, it all starts with optimizing one’s profile. Be sure to complete every field, as appropriate, of your profile and to include professional photos. Particularly as it applies to a professional photo, studies have shown that content with a headshot or headshot-similar image generates 7 times more views on average.

Next, use your professional headline to maximize exposure. Add something unique to your headphone that represents you and that uses strategically-placed keywords. This way, when someone searches the keyword, they’ll come across your profile and blog. Through simple strategies like this, one can boost exposure on LinkedIn. Another way to do so is to join industry-relevant groups. LinkedIn has plenty of groups where there are thousands of professionals waiting to connect. The more targeted the group, the more likely you are to get some users turning back to check out your brand. The only rules there are to this strategy however is to remain active in the group, continue to participate in existing discussions, and don’t post spam.

There are some other areas you may want to investigate when using LinkedIn for marketing. Writing long-form blog posts optimized for LinkedIn and publishing slide decks on SlideShare are two ways to leverage what you got going. The ultimate determinant here is that it may take time to build authority on a subject and/or to build a small catalog of articles sharing your expertise, which is preferably something they can’t find anywhere else. To this point, copy and pasting from your website onto LinkedIn is not recommended. Ignoring this rule could harm your SEO ranking strategy by mixing in duplicate content across multiple locations online.

As with any social media platform, it takes time and effort to build a following. Post regularly. The more posts you publish on a regular schedule, the more followers you are likely to gain. On LinkedIn, some of the most requested and searched for content is industry insights. The more intelligent, thorough, and unique your content is, the better. By establishing a regular posting schedule, this will give users the expectation of reliability, encouraging them to come back regularly. Consider once a month at the beginning. After you hit your targets a couple months over, consider increasing frequency to twice per month. Keep going like this and slowly build your view count.

LinkedIn, like Facebook and other social media platforms, works best when one engages in paid campaigns. Consider extending reach via paid advertising. There are several different ways to advertise in paid ways on LinkedIn so it bears checking out if one’s serious about reaching an audience here. Needless to say, LinkedIn is not for every brand however for those that are interested in reaching a business-level or professional audience, little beats it.

Speak with a representative today at Unlimited Exposure to maximize your audience on LinkedIn. Design, implement, and integrate on LinkedIn, and become the dominant brand you can be. The marketing potential of LinkedIn is limitless. Tap into it with Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/745-is-linkedin-a-digital-marketing-tool-you-should-use-for-your-business-%E2%80%93-we-say-yes.html

IKEA is Increasing its Investment in Digital Marketing and why you should too

KEA made some big news earlier this month when it announced it was changing its approach to marketing. IKEA is looking to do more in the digital marketing arena and to invest in more experiential marketing, reducing the investment in print catalogs.

Whether your company is brand new or has been around for twenty-five years, digital marketing is a space that every brand is focusing on. It’s one of the most effective marketing channels with higher returns than traditional, offline methods. Combine the digital with the experiential, and that’s a combination that is going to lead a lot of people to success in the present and future.

Experiential marketing is about delivering experiences that consumers can fully immerse themselves in. To some degree, experiential marketing is about creating moments. From there, those moments can be shared on social media and can be exploited to the media to generate buzz for your company. Take IKEA, as an example. Celebrating their 75^th anniversary, they’re creating ‘IKEA Inspiration Experience’ events in New York and Chicago, giving users the chance to walk inside room setups from IKEA’s upcoming 2019 catalogue and win prizes. For anyone who has walked into an IKEA, they may have already seen room setups and experiential-based displays that further play into this marketing channel, albeit somewhat unintentionally.

We know digital marketing and experiential marketing is not inexpensive. Though it can be, in our experience, the results can be so addicting that many brands want to invest more and more. That investment needs to come from somewhere. Even IKEA is beginning to withdraw in other marketing channels to re-invest in digital. IKEA will now sell fewer paper catalogues, re-directing its investment into digital channels. This, combined with experiential marketing, is happening because this is where the audience has gone. If you want to reach millennials, digital marketing is where they are at. For brands that refuse to participate, they are likely losing out on a tremendous amount of business and inevitably, they’ll be forgotten about altogether.

According to a recent study, more than seventy-five percent of millennials prefer shopping online because of the convenience. At the same time, when shopping in-person, millennials along with other demographics are extremely responsive to experiential-based displays and product demonstrations. Think of the ways that your brand may be able to create experiential marketing relevant to the products or services it sells. There are also a number of opportunities to engage in digital marketing, from starting a website to beginning a monthly email newsletter, to creating social media marketing channels, to engaging in search engine optimization practices to get ranked on Google.

There is certainly still a lot of mileage in traditional offline marketing so we’re not saying to pull out the entire budget. Like IKEA has done however, when putting together a quarterly or annual budget, you may identify some areas that could use more capital. If revenues do not justify investing more, cutting funding on lesser marketing channels might be the way forward.

Speak with a representative today at Unlimited Exposure for more information on the results up for grabs in the digital marketing arena. When it comes to marketing, it’s about making smart investments in the future. See your brand succeed beyond the limitations of offline channels!

Source : http://unlimitedexposure.com/basic-digital-marketing/744-ikea-is-increasing-its-investment-in-digital-marketing-and-why-you-should-too.html

How much does SEO Cost, what is White Hat v. Black Hat, and other Common Questions

SEO is getting started on a journey that goes beyond simply writing blog after blog, re-coding a website, or embedding certain strategies on a web page. SEO comes with many questions and as a bit of an introduction to the subject, we hope to address some of them here.

What is SEO

Search engine optimization (SEO) is about designing and marketing a website with the focus of getting its pages ranked on search engines like Google, Bing, and others. When a site’s pages rank high on Google, it usually equates to more visitors. Whenever someone searches for a keyword related to the information on your site, they will see your brand, click it, and with that comes the opportunity to inform, sell, promote, and share what you have to offer.

White Hat v. Black Hat

There are two kinds of SEO. ‘White Hat SEO’ is a term used for ethically sound SEO strategies that usually product steady long-term results within the boundaries of existing algorithms. For these techniques, it oftentimes takes time to build but there’s no risk to your website. ‘Black Hat SEO’ usually provides fast results and does so by unethically manipulating Google’s algorithms. Black Hat SEO is dangerous because eventually, you’re going to get caught. When you do, your website will be penalized and you can expect to lose all of your search engine rankings. If someone is promising ‘fast, cheap results’, they may be using Black Hat SEO techniques.

How much does SEO cost

SEO varies in cost, which is beneficial. Accommodating almost any budgets, it’s all about what you want to achieve and how fast. Every website is different in terms of market and focus. For some SEO goals, a bigger budget may be needed. A high quality digital marketing company will usually take their time to ask questions and examine the marketplace before providing a quote.

What kind of SEO campaigns are there

SEO must be customized to every website. There is no single strategy that will work every time for every website. There are a wide variety of different plans out there, each offering different results. If you’re seeking relevant targeted traffic from an SEO campaign, the actual design and implementation of it will have to be customized by your digital marketing agency.

How long will it be before I see results from my SEO campaign

The time frame on an SEO campaign is never short-term. A successful SEO campaign will build results consistently over a long-term time frame. The goal is to build momentum that can be sustained and not a quick pop that will quickly fade. To accomplish this, keyword optimization and designing a responsive website are key, and they can both take time.

What happens if my SEO campaign works and I get my rankings

If you’ve achieved the top rankings on Google, congratulations! Though this is great news, unfortunately you will need to keep up your strategy to remain at the top position. Search engines are very competitive and at any point, it’s more than likely you’ll be knocked from your ranking. Thereby, to continue to drive traffic, you must ensure you continue to employ a long-term maintenance and growth strategy.

Ask the right questions, get the right information, and get set up today with a high quality long-term SEO strategy guaranteed to provide you with real results! Speak with a representative at Unlimited Exposure today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/743-how-much-does-seo-cost,-what-is-white-hat-v-black-hat,-and-other-common-questions.html

Boost Conversions by Knowing the Key Differences between a Home Page and a Landing Page

Analyzing page views for any website with healthy flows of traffic will reveal that some visitors will arrive to your page beginning at your home page while others will find you through a landing page. There are some differences to both that are worth noting for web designers, digital marketers, and small business owners. By knowing how to maximize the potential of these differences, you help to boost conversions, get a higher return, and produce a better result.

Every digital marketing campaign should come with a landing page. This page’s only goal is to convert a user from ‘visitor’ to ‘customer’. A landing page does this by incorporating actionable buttons and keeping the focus on conversion. A landing page lives and dies by its conversion rate. Images, text, and structure is all based around this. Think a captivating headline, a high resolution image, a list of advantages or benefits to your offer, and a highlighted call to action. This is the basic anatomy of a landing page. When done correctly, you should see that needle move.

Keep in mind that the ‘conversion’ of a landing page can vary. It can be anything from buying a product or opting in to a service to signing up for an email newsletter, entering a contest or sweepstakes, downloading an e-book, or something else. Thus, the design of a landing page should not vary. It’s the behaviour a landing page initiates that can be different.

Compare everything we know about a landing page to a home page. A home page is more expansive than a landing page. A home page is where we start to learn more about a company and who they are, what they’re doing, the types of products and services they’re selling, how they’re different from their competitors, and how a consumer can buy in. A home page is not guaranteeing immediate action but is more of an opportunity to generate leads. That said, this page may also incorporate CTAs similar to a landing page.

As simple and direct as a landing page is, consider your home page to be the start point of your website. As a starting point, it’s the home page’s responsibility to direct a visitor’s interest into relevant pockets of your website. Therefore, let’s say you have five or six different categories of content. A home page may offer a small preview to each category of pages with a direct link. That way, you have the opportunity to get visitors clicking through pages. Ideally, as they continue to do that, their interest will increase and you’ll generate a stronger lead from that.

Websites deserve excellence across both their home page and landing page. The key differences between them are ultimately what makes each so successful. Web designers, digital marketers, and small business owners recognize the importance of both, in certain situations.

Remember, a landing page is there for an instant conversion. A home page is going to go more in-depth, generate deeper interest, and provide a glimpse into what your brand represents. Action-oriented pages like these integrated into a marketing strategy can net great success.

Seeing web design and web marketing success is just a click and phone call away. Maximize your landing page and home page with Unlimited Exposure, one of Toronto’s fastest growing digital marketing companies. Speak with a representative today and see real results!

Source : http://unlimitedexposure.com/basic-mobile-apps-and-web-design/742-boost-conversions-by-knowing-the-key-differences-between-a-home-page-and-a-landing-page.html

6 Social Media Apps to Consider Downloading for your Smartphone

Digital monitoring, branding, and social media marketing are all things we can do from our smartphones. Those passionate about seeing their online brand develop can track social media updates from anywhere with an Internet connection. To take full advantage of the level of oversight available to digital marketers today, there are several social media apps you may wish to consider. Here’s a list of our favourite 6 social media apps for digital marketing anyone can download.

BeLive.tv

BeLive.tv specializes in live video creation, specifically targeting Facebook Video broadcasts. More consumers than ever are tapping into live video streaming online. As more brands jump onboard to promote themselves, BeLive.tv is a free app that can give you the advantage. Use branded frames, split-screen interview formats, and customize your live video Facebook broadcast.

Adobe Spark Post

Adobe Spark Post is probably the easiest way to begin designing engaging graphics and infographics before hiring a creative designer. If you’re trying to make a go of it yourself, Adobe Spark Post provides a number of templates, smart design ideas, and provides a user the chance to animate and design a graphic that really grabs the attention.

Iconosquare

Iconosquare tackles Instagram management, helping digital marketers to strategize and implement. Plan content releases and handle scheduling via smartphone. Successfully manage multiple accounts. View analytics, save hashtags, and more. If Instagram is an important part of one’s social media marketing strategy, Iconosquare is a great app to have.

Anchor.fm

Anchor.fm is an audio recording app that is used for podcasting, online audio broadcasts, and micro-podcasting. Anchor.fm is a great introductory app into the world of podcasting for those that may be interested. Create your own original content for a podcast, export it and share it via social media, and/or use their transcription feature to develop even more options.

Ads Manager

Ads Manager is a Facebook-sponsored social media application designed to control a brand’s Facebook ad campaign from their smartphone. For those seeking oversight across their ad campaigns on Facebook, there’s nothing better than Ads Manager. Copy, optimize, and adjust budgets as needed. As every minute makes the difference in social media, upload new ad campaigns from anywhere using this app.

Boomerang

The last essential social media app to make our list is Boomerang. Boomerang is used by social media influencers and others to format content. Be it in picture format, GIF, or video, there’s a lot of options here. For social media brands looking to maintain an intimate connection with their audience via Snapchat or Instagram, Boomerang might be a nice way to create personalized social media content.

Other apps

There are new social media marketing apps coming out every year so don’t hesitate to look for more. Some of the other apps you may want to consider for your social media marketing campaign includes Trello for project management, Anders Pink to analyze what subjects your social media followers are most engaged in, and Snapseed which gives a user the chance to photo edit for social media.

Social media apps give a digital marketer the chance to check in from anywhere. Having at least a couple to hang your hat on and to specialize in can provide the kind of insight a lot of our customers crave. Don’t just watch over your social media marketing strategies but participate in it as well. Do more from anywhere, anytime, and reap the rewards with Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-mobile-apps-and-web-design/741-6-social-media-apps-to-consider-downloading-for-your-smartphone.html

Why a Commercial Cleaning Company for your Small Business is a Smart Investment

Small businesses thrive based on the smaller decisions managers make to keep operations running efficiently. Choosing to hire a commercial cleaning company for your small business is a solid investment that will pay off in a more professional representation for your workspace and increased efficiencies. Prior to hiring a cleaning company and/or signing an agreement, there are some things to consider.

Credibility and reputation for cleaning companies count for a lot. There may be a few different commercial cleaning companies in your area. Don’t hesitate to visit their websites, read online reviews, and browse their social media pages. This will give insight into the company’s reputation in the community. A commercial cleaning company that is active in their local business community associations and that is responsive to questions or concerns expressed online is a strong selection. Also, asking for references from a commercial cleaning company is not unheard of and is something you might want to consider. This would give indication on quality assurance standards and any problems that may have come up in the past.

Strong business practices for a commercial cleaning company and how long they’ve been in business give glimpses into the quality of service they provide. If a commercial cleaning company has been in business for a decade or more, they’ve been doing something right to survive in the marketplace. If they have established offices and solid administrative support, these are also signs of a healthy, quality cleaning business. Discuss billing and invoicing, and note the quality of the invoicing in addition to how they arrange payment. Being licensed, bonded, and insured is also important. Accidents can happen and when they do, you don’t want to be left holding the bag and paying potentially millions in damages.

After you have narrowed down your options to the companies you may want to sign a cleaning contract with, be sure to get a thorough idea on what services they provide. Some commercial cleaning companies are full-service, providing interior and exterior cleaning services, and then, there are others who are limited in what they are willing to offer without additional charges. By knowing what services are provided, you can more easily compare between companies and get a sense on what is best for your work space. Be sure to ask about policies regarding cleaning supplies such as paper products, bathroom supplies, garbage bags, and lighting. Ask about how equipment is serviced and maintained. Also, there is scheduling to consider. Commercial cleaning should not get in the way of employees’ work nor customers. Thereby, a lot of the time, commercial cleaning needs to be customized to a schedule that matches the business.

After all that and when you’re just about ready to sign on the dotted line, ask your commercial cleaning company who will be servicing your building. Though you don’t need to meet your cleaners in person, it is typically recommended to ensure the cleaning person has seen a background check and any necessary training. Also, staff should be insured, bonded, and legal to work in Canada.

We know. That’s all a lot to keep in mind. Choosing the right commercial cleaning company for your small business can make a space shine, making an impression on employees and clients both. Find a commercial cleaning company that will work with you to routinely clean your space and take pride in knowing that you’re putting forth the most professional representation of your small business

Source  : https://www.genesissuppliesinc.ca/why-a-commercial-cleaning-company-for-your-small-business-is-a-smart-investment