Who buys, what they buy, when they buy, and why they buy is research
every eCommerce company should invest in. The shopping habits,
behaviour, and preferences of online shoppers can be used to build
ultimate eCommerce solutions that strengthen profits, increases
revenues, and builds a bigger audience. As eCommerce continues to grow
in 2018, we’re looking ahead to some of the biggest trends we see
defining the year for companies in this space.
#1 – Localization, Personalization & CX
The
eCommerce company that succeeds in 2018 is the one that invests in
local promotions and local-friendly content, personalized messaging and
communications, and the customer experience. Though there is a lot to
unpack in this trend, by pursuing localized and personalized marketing
communications, instantly, you can enhance the customer experience. This
goes beyond the minimum of fast shipping, low prices, and simple
navigation. Those these points are arguably just as important as
anything else, most eCommerce sites are already doing this. Thereby, go
the extra mile in localizing, personalizing, and focusing on enhancing
the customer’s perspective.
#2 – Community Building, Customer Engagement, & CRM
Customer
relationship management (CRM) is what builds online and offline
communities with brands. There are many multi-national corporations who
continue to succeed in the marketplace by knowing their customer and
building a community out of their audience. Key pieces of information in
CRM can gain insights into what is important to customers and
potentially, may help in building a community out of it. Courtesy of
this information, you can increase conversion rates, grow your bottom
line, and foster better engagement. Customer relationship management
information should be regularly combed through to see where customers
are engaging and where the opportunity lay to build community.
#3 – New Content Types & SEO
Despite
what experts claim, recent analytics show that the top way to drive
traffic and increase conversions across a long-term period is still
through organic. That means engaging in search engine optimization (SEO)
strategies and finding ways to reach consumers where their attention is
already. By pursuing SEO,
though the competition of fierce, high search engine ranking is a great
way to build. Secondly, using new content types including interactive
graphics and video marketing will also help to drive interest and
engagement.
#4 – Mobile Optimization
Mobile
optimization does not mean just having a site that is responsive to
mobile platforms. It’s also about succeeding on mobile-optimized search engines
such as Google, installing mobile-friendly content, digital wallets,
product videos, and more. If it’s not already, the mobile experience
should be a key concern – possibly even more so than the desktop
customer experience.
#5 – Social media Advertising, Campaigns & Retargeting
Social
media marketing made a huge impact last year and was inarguably one of
eCommerce’s biggest trends. By spending thousands on PPC-based social
media advertising, several eCommerce brands walked away with hundreds of
thousands in return. The most popular social media platforms out there
are beginning to see the kind of return on investment one receives from
these ads, meaning that one should expect ad costs to go up
significantly by the end of 2018. That said, there is still plenty of
opportunity for eCommerce brands to invest in social media ads, upload
your catalogue to Facebook Shop, retarget site visitors, and more.
Unlimited Exposure specializes in eCommerce
marketing, web design, and digital brand building. To gain more insight
into how we can help your eCommerce site grow its audience, please
contact a representative today.
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