Imagine what web design would resemble if it did not have
to adhere to the limitations of pages. In theory, that would leave consumers
with more creative, intuitive browsing experiences and designers with much more
freedom to build satisfying content.
Page-less design is
not that far off and if web designers continue to nudge the industry in its
direction, it just might make for the future of how websites are built. For
one, a big advantage to web design with no limitation of pages is that it lets
the story of the page develop naturally. Traditional web design has always
fitted content to a square or rectangle. By doing away with pages, the story
that is built on the page and the lead into a CTA can be more immersive,
interactive, and natural.
From
a company perspective, when this is done correctly, it means a higher
conversion rate. For consumers, it means a more intuitive browsing experience.
Today’s websites are filled with image sliders, top navigation, main bodies,
sidebars, and that’s it. In many cases, there are pop-ups asking for your email
even before you’ve had a chance to consume the page. No pages mean a web
designer can effectively build under any style of visual infrastructure they
want and in turn, consumers may be more successfully inclined to click.
Advances in HTML5, CSS, and
JavaScript have all been typically built off of a philosophy of more
interaction. Page-less web design does the same thing, potentially pushing web
design into spaces it has never been before. Boxes, folds, buttons, and
animations all have the opportunity to create more interaction and immersion
from a consumer’s side, which may be the ultimate decider of what websites
succeed in the future. In the past, it was all about looking good and creating
an easy navigation. Today and tomorrow, browsing a website will be increasingly
turning towards more of an ‘experience’.
All
of this excitement towards a page-less landscape of web design, however depends
on companies and designers to get us there. In the context of producing
results, page-less web design is likely to boast higher conversion, higher
clicks, and higher growth overall. The web pages with the lowest bounce rates
also tend to be single page sites, which is thought to be because of the simple
choices provided and the effectiveness of a single page of content that flows.
Page-less design that focuses on creating an experience has the potential to
lower bounce rates similarly. Even on devices where responsiveness are
required, these types of designs more easily adapt to a multitude of different
screens
For
a better idea on what is meant by a page-less web design, think about how
mobile apps function on a smartphone or tablet. Apps that are built well carry
with them content that can easily be scrolled, interactive elements that
heighten the user experience, and intuitive navigation. The way apps are
developed today is precisely how web design may be built in the near future.
Though
it may require more work behind-the-scenes to get it up and running, at the end
of the day, it will help generate leads, build your customer base, and
ultimately sell more products and/or services. The companies that are able to
go beyond what’s standard and produce something truly unique are likely to see
big rewards.
Contact us at 1-877-283-1831 or
Via website if you need more information.
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