Will Voice Search Results Be The Next SEO Metric?

As an SEO company in Toronto, we stay on top of the latest and up-and-coming trends in SEO. This ensures that we employ the most updated marketing strategies, and that our search engine optimization packages are effective for all of our clients. Right now we are keeping a close eye on the potential for a separate voice driven set of search results.

Are Voice Driven Search Results Next?

While voice driven search results might sound a bit far-fetched, the same could have once been said about mobile search results. As of last year, Google began ranking websites individually for their mobile and online SEO. This decision came as a surprise to many, and goes down in history as the first time Google shared the details of an impending algorithm change.

Every mobile device has a voice recognition UI, and the use of such tools to browse the web is on the rise. Currently voice drive search engine results populate as “mobile” search results, but Google is said to be shopping around for UI and AI software.

UI vs. AI

User Interfaces (UI) such as Siri or Cortana are what allow you to search by voice on your mobile devices. While UI is believed to be a fairly new technology, it was actually developed back in 2009—and has evolved significantly since then. Artificial Intelligence (AI) is an emerging industry that is still in its infancy stages. That being said, AI is a concept that we have seen in futuristic movies for decades—in the form of computers that actually think and communicate with you or for you. Essentially, UI takes AI to a whole new level. Both of which stand to have a major impact on the future of our SEO packages for Toronto business owners.

How Could This Change Effect You?

As of right now, there are no changes you should be aware of, but if there is a shift, it could certainly be used to your benefit. Currently, UI search results have created a whole new variety of keyword phrases—phrases that are in the form of a questions. This has changed the way SEO companies optimize your content, and has created a need for mobile-specific marketing.

It is fascinating to see how technology continues to grow and evolve. As a client of Unlimited Exposure you can rest assured that our SEO packages are current—and that our SEO package deals are designed to generate the most effective results.