Will Voice Search Results Be The Next SEO Metric?

As an SEO company in Toronto, we stay on top of the latest and up-and-coming trends in SEO. This ensures that we employ the most updated marketing strategies, and that our search engine optimization packages are effective for all of our clients. Right now we are keeping a close eye on the potential for a separate voice driven set of search results.

Are Voice Driven Search Results Next?

While voice driven search results might sound a bit far-fetched, the same could have once been said about mobile search results. As of last year, Google began ranking websites individually for their mobile and online SEO. This decision came as a surprise to many, and goes down in history as the first time Google shared the details of an impending algorithm change.

Every mobile device has a voice recognition UI, and the use of such tools to browse the web is on the rise. Currently voice drive search engine results populate as “mobile” search results, but Google is said to be shopping around for UI and AI software.

UI vs. AI

User Interfaces (UI) such as Siri or Cortana are what allow you to search by voice on your mobile devices. While UI is believed to be a fairly new technology, it was actually developed back in 2009—and has evolved significantly since then. Artificial Intelligence (AI) is an emerging industry that is still in its infancy stages. That being said, AI is a concept that we have seen in futuristic movies for decades—in the form of computers that actually think and communicate with you or for you. Essentially, UI takes AI to a whole new level. Both of which stand to have a major impact on the future of our SEO packages for Toronto business owners.

How Could This Change Effect You?

As of right now, there are no changes you should be aware of, but if there is a shift, it could certainly be used to your benefit. Currently, UI search results have created a whole new variety of keyword phrases—phrases that are in the form of a questions. This has changed the way SEO companies optimize your content, and has created a need for mobile-specific marketing.

It is fascinating to see how technology continues to grow and evolve. As a client of Unlimited Exposure you can rest assured that our SEO packages are current—and that our SEO package deals are designed to generate the most effective results.

What Is On-Page & Off-Page Optimization And Why Is It Important?

Unlimited Exposure specializes in small business online marketing solutions, including both on page and off page optimization. Where many online marketing companies fall short, is that they center all of their marketing efforts around on page optimization. While this approach will generate some results, the results will be nothing when compared to adding off page SEO to the mix.

What Is On Page Optimization?

When your website is designed, the optimization is built in to the design and infused within the content. While on page optimization is essential, and needs to be periodically updated, it is only the tip of the iceberg. Once your website is properly optimized, it is time to boost your page rank with an off page optimization service.

What Is Off Page Optimization?

Off page optimization packages are designed to build backlinks to your website. There are a multitude of ways to build off page backlinks, all of which required posting relevant content and marketing material elsewhere on the web. This could include social bookmarking, press releases, posting articles somewhere other than your blog—or a variety of other off page strategies.

The Art Of Off Page SEO:-

Regardless of what type of online marketing you are speaking of, SEO is a high specialized skill. It requires keyword research, target audience research, industry-specific research, and business-specific research. The findings of this research, is then translated into a customized approach to marketing your small business online.

Our off page SEO packages are designed to provide you with the missing piece of the puzzle that most online marketing packages are missing. The results will be improved page rank, increased traffic, and a measurable increase in conversions.

To learn more about our off page SEO packages, as well as all of our online marketing services—please reach out to us today at 1-877-283-1831.

There's More To The Equation Than Just A Few Profiles

Many small and mid-size business owners invest in a website and have at least a handful of social media profiles. But that's just phase one, what happens next? While it would be great to think that your social profiles will instantly generate a large volume of organic traffic for you—in reality, that is highly unlikely. Even if the budget is fairly small, online marketing must be part of your marketing mix.  Take into consideration things such as local SEO services to give you the boost you need to see the dollar signs you want. 

WHY ONLINE MARKETING?

If like most you have yet to work online marketing into your marketing budget, it is time to do just that. Even if you are a well-established local business, you want to attract the attention of those surfing the web for the types of products or services you offer. This includes alerting regular customers of upcoming sales and events, reminding sporadic customers of what you have to offer—and attracting the attention of first-time shoppers. Targeted online marketing will help you to do just that.

ONLINE MARKETING IF FAR MORE TARGETED THAN OFFLINE MARKETING

All of your marketing must be targeted, but online marketing is far easier to target than offline. From ad placement to PPC ads, sponsored posts, and SMO marketing—there are many advanced online tools designed to hyper-target your ads. While targeting is possible, it is a complex process and requires the expertise of an experienced SMO company. 

SOCIAL MEDIA IS FREE, BUT MUST BE MARKETED PROPERLY

One of the wonderful things about social media is that creating an online profile is completely free. Many small business owners confuse posting daily, or once or twice a week with marketing. While you are sure to generate some organic traffic by simply by creating a social profile—you must also invest in the marketing aspect. This includes word-of-mouth marketing, such as reminding your customers to follow you on Facebook—but again, to really make an impact, paid marketing is required.

ONLINE MARKETING CAN HELP YOU TO EXPAND YOUR SALES

Online analytics are also far more detailed and advanced than offline analytics. Once you see the success of your online marketing endeavors, you may be inspired to take things to the next level. This could include increasing your online marketing mix—or even finding more ways to monetize your business online. 

Whether you have already been implementing some of these tips or are now inspired to do so, you will need the assistance of professionals. Finding a professional SMO company who can promise you results can be tricky but have patience and know what your goals are.

There is so much money to be made online; you simply have to find your angle.