How to get your Content Picked up by Journalists, Bloggers, Influencers, and Media

Blogs, articles, and content you’ve developed covered by a newspaper, magazine, blog, or influencer is a big get. Whether it’s as a part of a feature story, a quick mention, or something more extensive, this can potentially expose you to a big audience. The problem, of course, is it’s incredibly difficult to get picked up by the media. Distributing a press release, few publications may notice. Launching a press event, as an unknown brand, you’re unlikely to attract enough attention to generate any significant interest.

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Despite the trouble, if you understand how journalists and influencers think and what they’re looking for, you can help naturally market your content to these people. For example, journalists routinely find stories online to write about or highlight. Depending on the category of writer, technology writers go to a select number of sites to find stories, business bloggers will focus on certain hashtags and certain sites, and it goes on and on like that. Chances are if you can get one journalist’s attention, you can probably get more – potentially hundreds. So seek out the communities where journalists are picking up stories and submit to these communities your content.

Beyond knowing where to submit your content, pay attention to what’s resonating with the audience. What people like, upvote, and share is important. Journalists pay attention to this. Journalists look for content that’s unique and different, that’s helpful or insightful, that is likely to receive a lot of shares and which appeals to a wide audience, and/or which supports a certain belief or theory popular in the culture at the moment. There are three approaches you can take when promoting a product or service to get your content into this collection of prerequisites.

 Write content that focuses on helping your target audience, such as a how-to or a guide.
 Finding a way to make a boring product interesting by being creative and unexpected.
 Being deliberately weird to promote a product or service, without it being offensive or inappropriate.

Through Google News, search out journalists and bloggers who write about products like yours. Contact them and see if they’re able to use your product in a future article. Although there are no guarantees when it comes to this method, it at least connects you with interested eyes who might be willing to retweet or share your content in some way. Any time your content is shared through media, share it on your site and publicize it. Media coverage is highly valuable, even when it’s in a niche publication. It can result in traffic surges, some great backlinks from authoritative websites, and an ultimately stronger brand.

You don’t need to be a large business to receive media coverage. Part of it is being in the right place at the right time. A large part of it is also in putting in the work to get your name, product, or services out there in front of journalists, bloggers, influencers, and media. If you’re looking to attract media attention, contact the experts in digital marketing at Unlimited Exposure. We’ve helped numerous brands share unique content, reaching out to journalists and generating coverage. The traditional PR process doesn’t work anymore. If you want media coverage, don’t hesitate to go for it! Speak with a representative today for further information.

Source : http://unlimitedexposure.com/basic-digital-marketing/923-how-to-get-your-content-picked-up-by-journalists,-bloggers,-influencers,-and-media.html

Creating a Low-Cost Video Marketing Campaign for your Brand targeting Real Results

Competing against established, strong websites with large financial backings and already with seemingly infinite momentum from Google is tough. Nevertheless, low-cost video marketing campaigns through YouTube can help generate enough brand awareness to put you in the game.

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YouTube’s the second largest search engine in the world, with billions of searches monthly. No matter what service or product you’re selling, there are plenty of possible YouTube videos you can create – how-to videos, customer testimonials, explainers, behind-the-scenes looks, and more. If we haven’t sealed the deal yet, let’s share one more thing. Contemporary consumers are watching more video than they are reading blogs.

You don’t need a five-figure budget to produce a great-looking slick YouTube video for your brand. The first step, before you even go shopping for the equipment is to find your keywords. Locate keywords that are simple and short, perfect for inclusion in a video title. Note Google prioritizes four kinds of keywords – product reviews, how-tos, film and TV quotes, and song and album titles. If you can create a video around some of these, you’re more likely to rank high and see your video favorably categorized.

The next step, once you have a selection of 10-15 keywords in place, is to verify their search volume. Ideally, you want to create video content for keywords exceeding 1,000 searches monthly. You may find valuable search keywords with low monthly searches you want to target, even though they don’t meet the minimum criteria.

Now’s time to buy the equipment and decide on how you want to shoot it. In most cases, you’ll want to invest in a DSLR camera and some simple studio lights, alongside a white background. Using these three pieces of equipment, you have everything you need. You’ll find a basic DSLR camera for roughly $500. Just ensure it shoots in 1080p high-definition. Lights and a white background are way, way less expensive than that.

From here, a mistake a lot of businesses make is in not shelling out enough for a good microphone. In the same way you want to buy a good camera, you want to get an amazing microphone. Usually, a good USB microphone will be excellent, priced anywhere from $140 on downwards. Also, when it comes to editing your video marketing, there are plenty of free and simple video editing programs powerful enough to make the cuts you need and get content out fast.

As you publish your video, you’ll want to ensure it’s optimized for YouTube ranking factors. Keep in mind YouTube doesn’t have backlinks or similar information to work out where to place. Instead, they use views, shares, and viewer retention. Things you want to focus on include getting your keyword in a click-friendly, engaging title, filling in your video description with the appropriate keywords and tags, and deciding on the most appropriate length.

YouTube’s a huge opportunity for companies with a video marketing campaign to get their message out. They’re not the only video marketing platform you can maximize either. There are also opportunities on Facebook and Instagram which can be exploited, alongside various live streaming platforms such as Facebook Live and Periscope. Connect with a video marketing expert today at Unlimited Exposure and get to working on your next campaign. We can help in strategizing product campaigns, service campaigns, and branding campaigns. Tap into the potential of YouTube!

Source : http://unlimitedexposure.com/basic-digital-marketing/922-creating-a-low-cost-video-marketing-campaign-for-your-brand-targeting-real-results.html

7 Best SEO Tools in 2019 to Help Boost your Organic Search Engine Rankings

To small businesses, organic traffic is highly valuable and key to sustaining a website’s growth. Investing in the right SEO tools in 2019 can help support your organic search engine marketing strategies. These are some of the best SEO tools to use for things like keyword research, search engine traffic analysis, competition analysis, and link building.

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Moz Link Explorer

Moz Link Explorer serves to identify issues that exist in your website’s structure. For example, Link Explorer can see whether all your links are being indexed by Google, how backlinks could be impacting your domain score, and what your competition’s link structure is like. When it comes to SEO link building, this tool is almost an essential!

SEMrush

Keywords are what drives traffic to your website. SEMrush is a great SEO tool which helps to track traffic from paid advertising, social media, and desktop and mobile platforms. SEOrush is also an amazing SEO keyword research tool which allows you to analyze search volume, potential, difficulty, and the competition. It can also recommend long-tail and related keywords to help expand your traffic.

Google Keyword Planner

Google Keyword Planner is free to anyone with a Google account. Although very basic, this application will help with two things – finding keywords and identifying metrics. See amount of monthly searches, cost per click estimates, and more. This is a great SEO tool to help estimate associated costs with a paid campaign.

Ahrefs

Ahrefs is one of the most comprehensive tools you will find online relating to SEO audits. Ahrefs crawl pages of your website, creating an automated report outlining overall site health, how external and internal links are working, and identifying slow loading pages, 404s, and broken pages. Ahrefs will also look at content quality, analyzing if there’s any duplicate content among other elements which could negatively impact your overall SEO standing.

Ubersuggest

Ubersuggest is a program that gathers valuable keyword data and information related to a domain. Ubersuggest duplicates a lot of the features of Google’s Keyword Planner however an advantage is that you can enter in any URL and immediately see a site’s organic performance. Identify their backlinks, keywords, and an estimate on traffic volume.

Keyword.io

Another SEO keyword research tool to enter on our list, the primary advantage to Keyword.io is users can analyze keyword performance on platforms outside of Google as well, such as YouTube, Amazon, Alibaba, and Wikipedia. If you’re doing some SEO-based organic keyword implementation outside of Google, this might be where you want to look.

Google Search Console

The last entry on our list is one of the most valuable. If you’ve not yet, get set up with Google Search Console. Using this program, you can measure the SEO traffic you’re getting. You’ll see what content is performing and what keywords are working. Everything you want to know about your SEO click-through rate can be found in Google Search Console.

As a growing website, SEO is a low-cost investment that has the potential to build you real, long-term momentum. Considering the price of PPC marketing, a healthy SEO strategy can be your best bet and most cost-effective in increasing audience. Connect with an SEO expert today at Unlimited Exposure and let’s begin working towards your next campaign. We’ll help set you up with all the best SEO tools ensuring we have the ultimate keyword research in place, alongside traffic measurements, competition analysis, and website auditing.

Source : http://unlimitedexposure.com/basic-digital-marketing/921-7-best-seo-tools-in-2019-to-help-boost-your-organic-search-engine-rankings.html

5 Social Media Campaigns that Attracted Customers and saw Big Results

Others’ social media campaigns are where you can learn a lot about how certain marketing strategies work and how they can be adapted to your brand. The power of social media is undisputable. After all, 78 percent of businesses have a dedicated team working their social media. If you haven’t figured out how to maximize your campaign and achieve your social media goals, here are five successful social media campaigns to pull inspiration from.

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Red Bull

Using Instagram, Red Bell sought to increase brand awareness and extend the brand to new audience segments. They specifically targeted the selling of their ‘Summer Edition’ energy drink through Instagram color-coded filters portraying lifestyle events in the summer. They then connected this filter with the product. Red Bull routinely jumped on several summer-related hashtags as well. The result – 1.2 million consumers reached. When you leverage the massive audience on a platform like Instagram, the results are real.

TVibes

Tvibes allows users to create their own TV channel using their collection of mobile videos. Using Facebook, TVibes sought to develop loyal, engaged users. To accomplish this, they integrated Facebook into their website and app. They also made use of mobile app install ads, sorted the audience according to the response to video ads, and continually optimized their campaign. The result – a 20 percent increase in engagement and a 50 percent increase in app installations.

Dacia

Dacia is a European-based car manufacturer who used Facebook to generate leads and cultivate brand awareness. Dacia used boosted posts as a means of advertising across their best three car models. They completed sufficient ad testing to ensure the right users were being targeted and they optimized their marketing’s impact based on where client were in the sales cycle. The result – a 45 percent reduce in costs-per-lead.

Glu

Glu is a smartphone game publisher who used Instagram and Facebook to increase app installations. In particular, the company sought to increase the number of installs for their Diner Dash game. Partnering with different influencers and foodie accounts on both social media platforms, Glu created photo ads to be posted across these accounts. They also targeted an audience of women between ages 18-45. The result – a 39 percent increase in follows on Instagram and more than 800,000 impressions throughout the campaign.

Girl Scouts

A few years ago, Girl Scouts USA used Twitter to drive app downloads, through an advertisement which allowed users to instantly download and open the organization’s official app direct from Twitter. Through targeted research and app testing, an attractive series of basic social media marketing messages were developed highlighting the app download. The result – almost 20,000 app installations from Twitter.

These 5 social media campaigns are easier said than done. To achieve what some brands hope to achieve in social media marketing, it can take a lot of time, some money, and a heck of a lot of effort. Just because you’re spending on this advertising as well, there’s no guarantee of a successful campaign. If you’re venturing into the world of social media for the first time or are looking to up your game, Unlimited Exposure would like to help. As social media marketing experts, we can help target the right audience, generate the right leads, and increase your brand awareness within days. Before planning your next campaign, connect with one of our experts!

Source : http://unlimitedexposure.com/basic-digital-marketing/920-5-social-media-campaigns-that-attracted-customers-and-saw-big-results.html

4 Ways to Write Content to get you Clicks and Links from other Websites

Objectives can come in the many when planning a content marketing strategy. Getting leads, attracting customers, earning attention from local and international media, and enhancing a brand’s awareness are all frequent goals of content. Link building also falls into this collection.

Successfully and consistently publishing content that newsworthy, informational, instructional, unique, and remarkably different are huge reasons why page get links. Why links continue to be sought after is because of the positive benefits they show on SEO and the authority they give to websites. Beyond the advice of ‘Write content you know other people will want to link to.’, here are 4 ways to develop blogs, articles, and web pages to get you clicks and links from other sources.

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Develop the best content.

Invest the time in getting to know your target audience and what they want from their content. Content which is longer, with a more intriguing title, and with more information generally win the day. By releasing content that is consistently high quality, you begin to position yourself as an authority in your category. That’s a very good thing! You don’t want to give the presentation that you don’t know what you’re talking about or that you’re simply regurgitating what others have said on other sites. Always write in a way that establishes you as the most knowledgeable about a given topic. Be the best!

Write complicated ideas in the simplest ways.

Although consumers love long, detailed, comprehensive content, you want to ensure your writing’s not too complicated. Detail is great but ensure the language you’re using isn’t too intensive for your audience. People want information and answers in the most easy, straightforward way. This is sort of a challenge as how does one create long, comprehensive content with straightforward, easy to read information – it can certainly be a challenge. One strategy is to help break up a piece of content into different paragraphs of text with their own headline. This helps keep things easy to read, can cover a lot of ground, and gets points across quickly and efficiently.

Create content that can be referenced.

Journalists and bloggers love linking to content that has useful information, unique statistics or data, or which has a strong argument to it. If you’re able to produce original data in a piece of content, you’re more likely to have it referenced by others. If you’re piggybacking on a conversation happening in the marketplace – something undecided – with an argument or original data, this is a smart move. For example, people love to link to articles that support their viewpoints. If you can provide the data that justifies a certain perspective, you may see more linking than more middle-of-the-road content.

Be unique, memorable, controversial, or remarkable.

Although we don’t believe in the ‘any publicity is good publicity’ saying, the more unique or memorable your content is, the more likely it’ll present something to link to. After all, we’re more likely to link to something that’s striking, interesting, or controversial in some way. Sometimes, the more bizarre you can be and the more you stand out, the better.

If you want content that’s going to be clickable, linkable, and that’ll help you build momentum for your brand, contact the digital marketing experts at Unlimited Exposure. Specializing in eCommerce, video, social media, and more, we can help develop content people don’t just want to read or view but which will get you the links to get your site more authority. Unlimited Exposure will find the best fit for your business, ensuring you’re provided content people want to share!

Source : http://unlimitedexposure.com/basic-digital-marketing/919-4-ways-to-write-content-to-get-you-clicks-and-links-from-other-websites.html

YouTube is the Most Intimate Marketing Tool you have to Connect with Millennials

If you’re trying to build a relationship of trust and reliability with your clientele or audience, YouTube’s proven to be the most intimate social media experience there is.

Particularly for millennials who love consuming video and who value a brand’s background, YouTube video marketing might be just what you need to connect with your clientele on an emotional level.

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Just think about your own emotional experiences with marketing. Are you more likely to react emotionally to a blog or an image/video – most will say video. Video can communicate a lot which writing cannot necessarily. When you see a person’s eyes and see them as they speak, a different connection is fostered than if you were simply reading their words.

There’s also a reason why some of the world’s biggest brands, from McDonald’s to Apple, advertise on YouTube with emotional stories about their customers rather than true-blue advertisements. Corporate brands like these and others want the viewer to see themselves in marketing and this is far more important than selling a promotion. That’s why they communicate stories in their video marketing surrounding identities like a young person, a parent, someone in need, a sibling, someone’s child, a family member, or someone successful.

If you don’t know what we mean by an ‘intimate marketing tool’ or what emotional marketing might be appropriate for your brand, go on YouTube and consult the most successful brands in the space. The best brands at marketing emotional video content and building intimacy with one’s audience are McDonald’s, Apple, Netflix, Disney, Nike, Target, Walmart, Google, Spotify, and Amazon. Browsing these advertisements, you’ll see exactly the power emotional marketing can have and you may even find yourself feeling intimate with the brand based off their messaging.

You may have gotten away with being successful sans video marketing up until now but times change. Millennials are becoming a more powerful buying group, by the year. They’re more experience-driven and expect personalized, relevant content from the brands they love. If you want to plug yourself into all this, you need to begin thinking about a YouTube video marketing content. It’s one of the most popular platforms for millennials with more than 54 percent of North American millennials visiting YouTube at least once per day.

When you build intimacy, you build trust and that leads into brand loyalty. The best way to connect with millennials and similar-minded consumers are to focus on the customer’s experience. Now, this is easier said than done. A lot of brands struggle with this. When YouTube brands get it right though, it counts for a lot. There’s a reason why YouTube’s ad revenues have increased 11 percent year over year according to the most recent numbers and why they maintain a 50-55 percent advertiser renewal rate – the platforms works!

Some of the biggest spenders on YouTube content are some of the world’s biggest brands – Twenty-First Century Fox, Hulu, Samsung, Disney, and Geico are your top five. Millennials adore these companies and their accounts accumulate high views. Tap into the same potential and audience with a video marketing campaign specific to YouTube.

Connect with a video marketing expert at Unlimited Exposure today and get set up with a customized strategy to generate views. See big audience gains and real results that translate across your social media and website analytics as well!

Source : http://unlimitedexposure.com/basic-digital-marketing/918-youtube-is-the-most-intimate-marketing-tool-you-have-to-connect-with-millennials.html

Using Twitter and Social Media Marketing for eCommerce to Drive Sales

Using Twitter for eCommerce and selling product involves knowing what relevant messaging to release when, being able to prospect effectively, and knowing how to capitalize on every element of your social media marketing campaign to get that sale!

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Although sites like Facebook, Instagram, YouTube, Snapchat, LinkedIn, and others are equally important social media tools, we find when it comes to eCommerce, Twitter is a special place. According to a recent survey, more than 74 percent of Twitter users follow businesses specifically in order to receive updates and marketing messaging. Twitter’s one social media site where advertising and promotion is more acceptable than it is elsewhere.

Anyone interested in optimize their selling approach on Twitter or across other social media platforms can do so with some of the tips offered in this quick guide on eCommerce marketing and social media use.

Creating the most compelling social media profile

The first step in selling your eCommerce brand to social media accounts is ensuring your profile has been properly filled out and is optimized. Ensure your branding efforts have been preserved across all social media and non-social media marketing to yield the most benefit. Choose a suitable username that accurately reflects your business. Ideally, you want something easy to remember and unique to you. All assets of your Twitter profile should also involve on-brand messaging. Your profile should maintain a professional yet approachable atmosphere. Selecting a suitable image, making every word of your bio count, and using a pinned tweet to demonstrate your brand’s value are all key recommendations as well.

Target the most relevant customers and forget the rest

Sure, hundreds of millions of people use Twitter and other social media platforms every day. Unfortunately, you’re not going to win attention from each and every one. Focus only on the relevant potential customers who matter. Research their needs and interests, engage with them in personalized conversations, respond to their comments, and seek topics to post about that will assist sales conversions. To find a following, search out relevant photos, videos, news, tweets, and/or accounts which match your brand. Once you find these people, follow them and see if they follow you back. Also, you’ll need to stay alert to keep an eye on tweets or insights as they come up. If someone mentions your company or tweets you, or tweets a competitor, or uses a keyword you’re trying to target, you want to know.

Nurture your social media relationships

You need to invest time in nurturing your social media relationships to get anywhere with your social media selling strategy. No one wants to be made to feel like a number. Don’t neglect relationships, in real life or online. You can do this on Twitter by making your account a hub of educational articles, infographics, and statistics – this is how you establish yourself as a thought leader. Also, be responsive. Utilize retweets, respond to comments and tweets you receive, and participate in the conversation. Don’t be shy about tagging colleagues and getting your name out there in local and international conversations, if it has the potential to lead to increased exposure or a sale.

If you want to continue learning about Twitter marketing and how to maximize a social media presence to increase your eCommerce sales, connect with an expert at Unlimited Exposure today.

Source  : http://unlimitedexposure.com/basic-digital-marketing/917-using-twitter-and-social-media-marketing-for-ecommerce-to-drive-sales.html