Best Social Media Optimization Toronto

Social media is constantly changing and making the right move to optimize your business’ social media presence is vital. From your college roommate to your elderly aunt who does not quite understand that personal messages written in all caps should not be posted as comments on your Facebook profile picture, everyone is on social media. More importantly, so are your customers. The overwhelming majority of people make buying decisions using online resources and with sharp declines in the usage of offline alternatives yearly, the trend does not appear to be reversing.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

Without a robust online presence, most companies today will not thrive based off word of mouth or a traditional means of advertising. Social media is immediately available to anyone with an internet connection and more importantly does not cost your customers anything. When customers are required to locate your company through offline classified ads, or physical advertisements (e.g. roadside banner) they must distract themselves from their current task and spend the time to locate and absorb the ad. Logically, advertising where they choose to spend their time, which does not distract them from their current task of browsing social media is painless and much more efficient. Our social media experts use LinkedIn, Twitter, Instagram, Facebook and their partners to ensure that the right people view your message. Based on your product, services, and demographics, we identify the most suitable platforms and then create the right campaign to reach your audience. Even with a minimum budget, you can reach your target market with metric.

Careful attention to relevant analytics is crucial to a successful social media optimization campaign. Not only do views and clicks require consideration, retention and close rates are also critical. Clicks that result in potential customers immediately navigating away from your website are fruitless. The amount of time spent watching a video advertising as well as when the typical viewer drops off are invaluable pieces of information. You want the people who view your advertisements to be the people who desire your product or services.

Social media has become a ubiquitous part of our online experience. These platforms bring with with them a new set of practices for both consumers and marketers. Our team of experts has what it takes to make your business social media friendly. Incorporation of certain features is imperative in order for your website to increase its attractiveness for engagement and sharing. We provide fresh, easy-to-share content and watch as your business gains greater visibility and more traffic. Ask us about our Social Media Optimization service.

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6 Digital Marketing Mistakes that have costed Companies $1,000,000s!

If you’ve never used analytics to measure the effectiveness of a digital marketing campaign before, we hope this list convinces you to.

Sometimes, a strategy doesn’t work out like one would hope and for companies who aren’t monitoring their campaigns, that can result in some huge losses.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Even so, as global media marketing spending is set to exceed $2.1 trillion this year, it’s evidence that there’s still significant reward to be found in digital marketing. These are the top digital marketing mistakes being made by some of the biggest companies.

Lacking in mobile optimization

Mobile responsive web design and mobile-optimized digital marketing strategies are required in 2019. Since 2011, the percentage of North Americans who own a smartphone increased from 35 percent to over 81 percent. As desktops continue to fade, mobile devices dominate. Google’s even taken notice, giving priority search engine rank to sites that are mobile optimized. Brands that haven’t adapted to a mobile-first approach may be losing thousands by the day.

Social media macro influencer focus

Influencer marketing is used by 84 percent of North American digital marketing agencies. Though extremely popular and rewarding, a mistake some brands have made is targeting macro influencers regardless of how relevant they are to your brand. In general, the bigger the influencer, the less engagement rate they have and the more expensive they will be. If you have to choose between investing in a single influencer with millions of followers or a collection of micro-influencers, go with those with smaller, more engaged audiences and see the benefits.

Ignoring digital marketing trends

For companies who have been going at it for years, they may not see the point in changing strategies. To succeed in today’s ultra-competitive marketplace, you need to. Every day, there are new apps being released, new software, new devices, new consumer behaviour, and new platforms that could all be potentially monetized for your benefit. If you’re attentive to what’s going on in your category, you can not only survive but thrive in the face of the competition.

Inefficient tracking of data

According to a 2014 study, the average company loses up to 12 percent of its annual revenue simply by relying on inaccurate data. This can range from general consumer data to financial data or digital marketing analytics. Always ensure your information systems are upgraded and accurate with the most recent information. Measure as much as you can with regards to a marketing campaign and do not ignore the opportunity to use analytics to make informed decisions.

Content that is not visually appealing

Ninety percent of the information we take in at any given time is visual. For this reason, the aesthetic of one’s digital content matters. If you want your business to remain relevant, take into account visual trends in how you present and craft content. The more visual, the better – think an inclusion of graphics, images, video, and other elements. Spruce up plain text with powerful supplementary visual aids.

Forgetting the value of ‘evergreen content’

Creating timely content is important but never more important than ensuring your content is thorough and helpful. As effective as an article might be to a conversation or news item happening at the moment, ‘evergreen content’ is that which stays relevant for an extended period of time. These articles have a long shelf life and have the best chance at driving leads in the long-term. Don’t forget to focus on evergreen content when building on-site digital marketing strategies.

Contact Unlimited Exposure for expert-level digital marketing services from a company specializing in aspects of social media, eCommerce, content development, online brand reputation management, video marketing, SEO, and more.

Source : http://unlimitedexposure.com/basic-digital-marketing/854-6-digital-marketing-mistakes-that-have-costed-companies-$1,000,000s.html

6 Components of Contagious, Emotive Content to make People Think, Feel, and Respond

Content that is emotive, motivated, fun, and self-aware is integral to the success of so many different marketing campaigns. When done right, content like this can make readers think, feel, and respond. This is what any content writer would want!

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Be it social media marketing, inbound marketing, email marketing, or alternative digital campaigns, these 6 components are something you’ll find in each – social currency, trigger, emotionally intelligent, public, practical, and stories. Let’s jump into a little more about what we mean.

Social Currency

Contagious content shares information that reflects positively on your brand and that makes you look good. This elevates you in the eyes of the reader, building a healthy reputation which you can capitalize on at a later today. Social currency has influence on how you are perceived. Change your perception by writing thought-provoking articles that get people talking.

Trigger

Triggers are akin to CTAs. If a reader has cues to make an action and if what you’ve written is compelling enough to share, a trigger will provide means to sharing. Try to develop a content marketing strategy that is memorable and meaningful. If your content is anywhere similar to something you’ve already written, it’s probably not worth publishing.

Emotionally intelligent

Content should provoke some sort of emotional response. You don’t want to sound like a robot and/or to write a glorified sales pitch that just sells, sells, sells. Content marketing works when it is relevant to the target audience and when it means something to them on an emotional level. Accomplish this with human interest stories, a charity campaign, or motivation.

Public

Public perception speaks for itself. When building content, there are a few guiding rules you want to follow to ensure your tone is not coming off negatively, confrontational, or controversial – unless that’s what you want. To succeed in digital marketing, protect your public image!

Practical

Content with a practical use further enhances its value in the eyes of readers. Think about how your post will help people. Think along the lines of how-to guides, in-depth studies, news, or video tutorials. A list of practical tips or instructing a reader on how to maximize their experience with your product or service can work wonders at turning them on to a purchase.

Stories

Marketing and advertising has always been about storytelling. If you’re writing on a boring topic, don’t. If you have to, try to find a story or metaphor to emphasize the less exciting aspects of a piece. By paying attention to one’s analytics, you can learn how to be a better storyteller in relation to your target audience.

What each of these 6 components of contagious, emotive content have to tell you is that the better you understand your audience, the more likely they’ll be inspired to click. Whatever your objective is, following these tips can help content garner more shares, more interest, and more buzz. Using these elements, customers have even been able to get their content to go viral, resulting in sales of $1 million and above!

Unlimited Exposure is a high quality results-driven digital marketing agency specializing in various forms of content creation. Tap into your audience’s full potential and partner with an expert to oversee everything. Speak with a representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/853-6-components-of-contagious,-emotive-content-to-make-people-think,-feel,-and-respond.html

5 Cornerstones of SEO in 2019 you can Use to Stay on Top of Search Engines

Adapting to changes in Google’s algorithm is an art search engine optimizers are highly skilled at. As we look ahead to 2019, the following trends are something you’ll want to use in staying above the waves of the marketplace. In the meantime, Google continues to shake things up via algorithm updates. The best move any brand can make is to embrace what comes and adapt!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Mobile-first indexing to rank your site

Google is now using the mobile version of websites to index and rank, on behalf of consumers using smartphones in increasing numbers. Since March 2018, rankings have gradually been modified according to a mobile-first approach. Ensure your site is mobile responsive and adaptable to smartphone screens. It’ll count for a lot on SEO!

Page speed to deliver information fast

Desktop page loading time and mobile page loading time are key ranking features. Evaluate technical code optimization and see it for yourself how long it takes for a page to populate. Fix any issues you discover and reduce the presence of anything that could negatively impact loading speed. We expect to see Google prioritize page speed higher than ever in 2019 as its algorithms continue to seek to deliver the highest quality user experience.

Online brand reputation actually counts

Brand authority is something you should monitor. Unlinked brand mentions on your website and others is a positive strategy. The way the algorithm interprets the context and sentiments surrounding your brand also count. As an action plan moving forward, build a steady stream of backlinks slowly over time to help with brand mentions. Also, engage happy customers, resolve complaints, and utilize influencers to make mention of your brand.

General Data Protection Regulation

GDPR was passed in the EU which was designed to regulate who owns the data created in interactions online. According to GDPR, corporations no longer own this data – it’s the user who does. Thereby, every website must comply with this regulation if they’re international. Accordingly, any personal data collected expires twenty-six months after it was collected. If you have European customers or plan to expand to Europe, you must update your privacy policy.

Amazon Search for eCommerce search

Amazon’s internal search is the first place 56 percent of online shoppers go when they shop eCommerce. Among those who don’t shop Amazon first, over half of them will do some comparison shopping after the fact. What this tells us is that Amazon search is a powerhouse in eCommerce. If you’re selling product on Amazon, optimizing for their search is pretty important. If you’re not already selling on Amazon, you may be missing out on a significant amount of sales. Remember to do your keyword research, optimize title and description, use high quality images, and monitor customer reviews, addressing any complaints as they present.

2019 is going to be another yet filled with new consumer behaviour and changes to the Google algorithm. If you want to be successful with SEO, you’ll now need to keep an eye not only on Google but also the chat happening around Amazon’s search and GDPR. As experts, we know how to maximize your SEO. For more information on how to launch an SEO campaign for small business, speak with a representative at Unlimited Exposure!

Source : http://unlimitedexposure.com/basic-digital-marketing/852-5-cornerstones-of-seo-in-2019-you-can-use-to-stay-on-top-of-search-engines.html

Web Development Toronto - We Bring RESULTS

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/web-development.html

For over 20 years, our web development team has assisted many business owners in the GTA with various projects helping make their visions a reality. We guide business owners through the initial development stage as well as the ongoing maintenance and marketing required to improve your page’s equity. Our designers produce pleasing, eye-catching graphics guaranteed to express your company’s image accurately while improving sales. The use of these graphics across various educational and promotional platforms such as Google, Facebook, and LinkedIn further developing your brand awareness.

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4 Social Media Marketing Tips you can Steal from us

Every website should have its own social media strategy. If yours ain’t working, here’s some techniques, tips, and tricks you can steal from us!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

Engagement = Reward

The average social media user is more likely to buy from you if they have previously engaged with your brand. To this point, active engagement is so tremendously important. Share timely, relevant content, and create conversation among fans. Some strategies to help guide what you post can include inspirational quotes, photos with intriguing captions, post lengths which alternate in type and length, responses to comments, engaging with other brands in your local social media community, proposing questions or polls about relevant topics in an effort to stimulate conversation, and using images and short videos to increase visibility.

Talking about others is key

Social media marketing shouldn’t be about talking about yourself 100 percent of the time. Take time to thank and reward others as well, and consider sharing their comments and content. This lets people know you value them and also, that you’re not just interested in selling to them or pushing a marketing message. A few of the strategies we’ve used has been sharing at least one customer post per day, responding to a minimum of five social media comments every day, promoting similar brands and products if you have a partnership with them, and thanking people for liking and favouriting your content.

Listen to the conversation online

For you to control your online brand reputation, you need to listen to what people are saying about you. Monitoring this ensures there aren’t any offensive comments or complaints left unaddressed. Some of the strategies we’ve used to oversee social media conversation includes eavesdropping on news topics relevant to your brand, identifying relevant influencers, searching for relevant keywords that may be used to discuss your brand or category, deleting offensive comments and spam as they come up, and monitoring competitor activity. It’s also recommended to avoid getting into argumentative conversations online. These can damage your brand in a big way.

Set a measurable goal

To prove whether a social media marketing strategy is successful or not, you must set a goal to achieve. Use an exact number and identify the KPIs you’ll use to get there. Your goal can be anything from increasing your follower count to increasing leads to your website, increasing shares, likes, comment generation, audience reach, and more. Ensure that what you choose is achievable. An example of what some accounts have used in the past is to increase one’s followers by 10 percent every month for the next year. Regarding what’s possible, speak with a digital marketing agency.

In our experience, we’ve helped numerous websites with creatives social media marketing strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, and others. Any business, no matter size, can implement any of the tips mentioned in this article and they should see a stronger social media following begin to build. As experts in social media marketing, Unlimited Exposure has used these strategies plenty of times. We only hope they’re as successful for you as they’ve been for us! Contact Unlimited Exposure for more info.

Source : http://unlimitedexposure.com/basic-digital-marketing/851-4-social-media-marketing-tips-you-can-steal-from-us.html

3 Ways to Spy on your Competition and Locate their Digital Marketing Secrets!

Focusing on creating your own digital marketing campaign is of utmost importance. Even so, it never hurts to check out the competition and what’s working for them.

Keeping a close eye on competition, you may notice certain aspects of their marketing activities and performance. If you’re looking to save time while continuing to monitor the competition, use any of these three applications.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Marketing Grader

Marketing Grader is a free tool that provides a site with an overall marketing score, ranking a site’s blogging, social media, SEO, lead generation, and mobile responsiveness. Allowing you to check your competition’s websites, all you need is the URL. See the areas your competitors are performing well alongside what they’re missing. You may yourself find an opportunity to do their marketing better than them! Just don’t forget to set yourself apart from the competition and to use what you learn to impact your own digital marketing strategies.

Google Alerts

Google Alerts can be used to monitor mentions of your competition, just like it can do the same for you. This way, you can oversee keywords and even get to see online conversation as it progresses in real-time. Identify the topics your competition is writing about and consider tapping into similar subject matter. If you think there’s something they should be writing about and are not, that’s an opportunity for you to improve right there! Google Alerts allows you to monitor almost anything. Some even go beyond their local competition and seek out global names in their category, using Alerts to provide them guidance on content development.

Open Site Explorer

Open Site Explorer is a highly acclaimed competition spy software, allowing you to track a site’s link-building strategies. See your competitors’ backlinks as identified by PageRank, their domain authority, and anchor text used. A nice feature of Open Site Explorer is that it lets you track and compare up to five sites at the same time. Enter in each URL and get an in-depth breakdown of each site ranking alongside a pre-generated table to display scores for each site. Note any links coming from high authority sites. Make a list and consider contacting them to find out if they’re willing to feature your site as well.

You v. the Competition – why you need to succeed

Spying on the competition and getting to know how they’re working their digital marketing is a great strategy to give you the competitive edge.

As creators of compelling digital marketing campaigns, we’ve overcome a lot of challenges for our clients. If you’re ignoring your competition, that’s a mistake.

The key is not to copy but simply to observe and to learn. Copying a competitor’s marketing activities is going to put you in a worse spot than they are and surely won’t help you generate positive long-term momentum for your brand.

Competitor analysis is a part of every business model. Use that information to create success for yourself. As a digital marketing agency, we specialize in various aspects of online strategies including competitor analysis, brand reputation management, social media, eCommerce, video marketing, and SEO. For more information on how you can grow your business and achieve bigger numbers than ever before, contact a representative at Unlimited Exposure!

Source : http://unlimitedexposure.com/basic-digital-marketing/850-3-ways-to-spy-on-your-competition-and-locate-their-digital-marketing-secrets.html