What you Can Expect to Find with an SEO Audit and How to Make your Site Better

A staggering amount of attention in digital marketing is paid to SEO and that’s for a reason. SEO is a massive lead generator, brand visibility builder, and easily the best organic search strategy there is. If you have recently partnered with a digital marketing agency like Unlimited Exposure and/or are using a software to conduct an SEO audit, there are several things you should expect to see.

What you Can Expect to Find with an SEO Audit and How to Make your Site Better

A comprehensive website crawl.

Any SEO website audit will begin with a full site crawl to identify any overarching issues which could be plaguing your SEO. A crawl provides a baseline for a site, scanning every URL and delivering an analysis on which the rest of one’s audit can be built. A crawl will locate on-page errors, including broken links, page titles, and duplicate content.

Checking your website loading speed.

Loading speed is a huge factor in SEO as search engines like Google want to give their users only the best websites in response to a query. The faster your overall site speed and individual page speed are, the more positive the user experience is assumed to be and the better your ranking will be. A speed test may identify areas of improvement relating to speed, such as coding or hosting issues.

Site architecture.

A strong SEO website is going to have a site architecture optimized for their user. A website’s journey should not be complicated. Any information should be accessible within a few clicks. A clear, logical, organized structure is recommended, reflected in an XML sitemap. Adhere to relevant URL naming conventions and page titles. All the main web pages should be reflected in a navigation menu at the top of your website so that site visitors can locate any information efficiently. Doing this, believe us when we say, will help your SEO.

Evaluating site content.

On-page SEO is a big influence – as one would expect – on a site’s search engine rank. An SEO audit can identify keyword stuffing, how successful you are at ranking overall for the keywords you’re using, whether your content can be considered ‘spam’, how relevant the content is to what your site is about, and content length. A site with a ton of pages with too little content are going to see minimal SEO movement whereas pages 500-2,000 words are going to see much larger jumps in where they rank.

Tags.

Tags help search engines determine what a piece of content is about. Title tags should convey the content beneath them, meta-tags should include a keyword-driven description of content, image tags should be used to classify images on Google, and other tags in your coding can also affect where elements of your site rank. For example, every page should ideally include a ‘rel=canonical’ link in its HTML as to prevent duplicate content.

Checking backlinks.

Lastly, an SEO audit will verify whether your backlinks are working. Backlinks are valued today by SEO algorithms as quality over quantity. If you are being linked to by questionable websites, it’s considered a bad sign that your site is also questionable.

An SEO audit is worth having done as it gives a close look at how your site’s SEO is doing and where you might have gone wrong. A simple, unintentional mistake in your on-site SEO can produce major consequences, positive or negative on your search engine ranking. To speak with an SEO expert today, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/957-what-you-can-expect-to-find-with-an-seo-audit-and-how-to-make-your-site-better.html

Content marketing done right will increase revenues, generate the web traffic you want, establish brand authority, help with brand visibility, possibly motivate influencer marketing, and more. An area many brands forget about exploiting specifically is link building – something crucial for growth, especially digitally.

How Press Releases can Amplify your Content Marketing Strategies

Link building is accomplishable through writing guest blogs on other high-authority sites, link reclamation, connecting with high-authority outlets, through influencer marketing, and via press releases. The latter is one of the ways to build links while also establishing credibility, helping customers find you online, and improve search engine rankings.

There’s a lot of reasons why press releases work. They are a clear, accepted way to assert one’s business accomplishments and to generate attention. They also work a little bit like a blog, in the sense that they get the word out on a given subject except they do so with a more professional audience. They can be used to introduce a new product, promote a service, call attention to a promotional offer, and more. Press releases used to be used all the time, in almost every digital marketing strategy. Today, that’s not the case.

Bottom line – press releases still work. Why they’re not used as much is perhaps because few companies know how to write them, at least among small to medium sized businesses. They’re generally more direct, involve quotes from company representatives and have people to contact, in addition to including a business’ contact information.

If you’re regularly introducing new products or promotions, and/or have an eCommerce digital marketing plan, including press releases can help attract links from a vast array of sites while amplifying the content marketing you already have going. A press release itself can be used in one’s content marketing campaign as a blog, in an email campaign, and also, yes, as a link building strategy. Maximizing the impact of your press release will require doing some research into what journalists to send it to, what time is best to release it, and more.

No matter how you intend to use your press release and where it ends up, keep in mind it should be SEO-optimized with keywords and backlinks. The more publications, journalists, websites, and Internet users who pick up your press release, the better. Consider using it only to promote the best of the best of what you’ve got going on. If there’s a link to a case study or a company video, consider using it in this case to expand on what’s written in your press release. Always incorporate a link directing back to your website as well.

As a press release is picked up by a website, it gets posted which means it lives on said website indefinitely. If this happens a dozen times, a hundred times, or a thousand times, that’s excellent news. That helps to expand the eyes that will see it and accomplishes all sorts of positives for branding. The great thing about writing your own press release as well is that you control the message, deciding on quotes, product information included, how long or short you want it, and the perspective from which you want to write. Needless to say, a press release is a great way to increase the reach of any site’s content marketing plan.

For content marketing expertise, speak with a representative at Unlimited Exposure today. We’d be happy to help deliver new, exciting content and strategies to maximize reach to your target audience.

Source : https://unlimitedexposure.com/basic-digital-marketing/956-how-press-releases-can-amplify-your-content-marketing-strategies.html

Digital marketing takes on many forms. Chances are, if you have an online business or have a business website, you’ve probably participated in it at various times already. There are many things digital marketing can accomplish, including increasing revenues, getting more SEO attention, and boosting your social media numbers. Here are some of the biggest trends in 2019 in digital marketing and why it is still so important to success for businesses from all backgrounds.

20+ Facts on Why Digital Marketing is so Important to being Successful in Business in 2019

 eCommerce and online shopping sales continue to grow with each year that passes. There’s no signs of slowing slow. By 2021, total eCommerce sales worldwide will reach $4.5 trillion.
 If your website is not mobile responsive and/or if your digital marketing strategies are not targeting a mobile audience, here’s why we think you should. Over 51 percent of smartphone users have discovered a new company or product while searching on their mobile device.
 As Internet speeds and access to online video continue to pick up, video marketing’s a reliable place to invest your attention. It is estimated video advertising will reach $22 billion by 2021.
 Google is responsible for more than 94 percent of all organic traffic online, demonstrating why SEO is still a strong focus for any digital marketer.
 Despite concerns about the attention span of the average Internet user, the average Google first page result contains 1,890 words.
 Long-tail keywords reign supreme in SEO, with more than 50 percent of search queries on Google being four words or longer.
 Up to 80 percent of search engine users pay no attention to the paid search ads and instead, go straight for the organic results – all the more reason to focus here.
 Video is more effective than text, it’s true. Video’s 50 times more likely to generate organic search results than simply plain text.
 Voice search is also on the increase in a big way, with the number of voice queries having increased by 3,400% between 2008 and 2017. As voice-enabled devices continue to see upticks in popularity, there’s no telling where its growth may end up.
 Local SEO is incredibly important for small businesses, as 30 percent of all mobile searches relate to a location and local searches, in general, led to a store visit within one day among 50 percent of users.
 Blogs and text-based content delivery is still key to organic success, with 1 in 10 blog posts becoming a compounding web page, meaning that organic search increases its traffic over time.
 Companies posting 16 or more blogs per month receive up to 3.5 times more traffic than companies publishing zero to four monthly posts.
 Companies posting 11 or more blogs per month are generating more than 4 times as many leads as sites blogging only five times or less per month.
 Social media marketing can’t be emphasized enough as a way to garner attention and success for small businesses, with more than 1 billion monthly users on Instagram, 2.23 billion users on Facebook, and so many other sites with big audiences.

Digital marketing is only growing, with more and more people connecting with social media, voice-enabled devices and VR hitting their stride in sales, content marketing and SEO being necessary to organic search, and more. If you want real results like these for your website, connect with a digital marketing expert at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/955-20-facts-on-why-digital-marketing-is-so-important-to-being-successful-in-business-in-2019.html

Do you have no idea where to start with your content marketing campaign – here’s 6 examples from brands who have achieved mass success by personalizing their content to their audience. Although these strategies won’t necessarily work across the board in every industry, they may provide inspiration as to how to develop your own unique content marketing plan.

6 Successful Content Marketing Campaigns to use as Examples for your Digital Strategy

BBC

The BBC’s website digital marketing campaign is based around audience participation. BBC produced a ‘Your Life on Earth’ interactive info-graphic personalized to a user’s responses. They entered in birthdate, height, and more, and were shown interesting facts and figures about the ways in which the world has changed. Links were included, directing back to BBC videos and articles. They used completely unconnected content to link back to BBC content which was relevant and which would be meaningful to their audience.

IBM

IBM employed a content marketing strategy which used a variety of platforms and formats to establish an authoritative voice. IBM created different blogs targeting different niche markets, promoting their technological influence all over the world. As they produce many different products, IBM used its content marketing to make connections to segmented target audiences separately.

Cisco

Cisco’s content marketing leveraged social media, video conferencing, gaming platforms like Second Life, and an online forum to launch a new product. The result of this untraditional launch was the most successful in the company’s history. Social networking subsequently became part of every launch following, with print advertising budgets moving to social media and digital marketing.

GoPro

GoPro used imagery in their content marketing to generate millions of subscribers on their YouTube channel and saw more than 6,000 GoPro-tagged videos uploaded daily throughout the campaign. Instead of promoting the product in their images and video, they instead show the users. A brand who puts focus on their customers and the experiences of their customers, instead of directly selling a product, demonstrates a sense of selflessness.

TOMS

TOMS is a shoe company which used the fact that they donate a pair of shoes for every pair purchased as the center point of their content marketing. They told stories in their ‘One Day Without Shoes’ video and image-based campaign. Storytelling that is emotional can work wonders at pulling the heartstrings and getting people to pay attention. They used social media to spread their marketing and accomplished massive success in the process. Never de-value storytelling.

General Electric

GE uses a mix of podcasts, TV show product placements, online magazine mentions, and more, promoting its ‘Imagination at Work’ tagline. They’ve been able to share unique facts and research, sometimes going viral on platforms like Reddit. Although GE’s products aren’t very exciting, their content marketing shares how their products are used and the uniqueness surrounding anything GE-related. Through that uniqueness, they’re able to gain attention.

Unlimited Exposure are experts in content marketing, digital marketing, video, eCommerce, and more. If you’re looking to maximize your content marketing, the right strategy is key to ensuring your time, money, and effort’s not wasted. Generate big results, big revenues, and see positive results with one of our expert partners assigned to your brand. Speak with a representative today.

Source : https://unlimitedexposure.com/basic-digital-marketing/954-6-successful-content-marketing-campaigns-to-use-as-examples-for-your-digital-strategy.html

Crushing the competition is a part of good business. If you want to maximize your market share, that has to come from somewhere. As challenging as it can be for new businesses to do, there are thankfully several digital marketing strategies one can use to generate revenues and gain advantage over the competition.

Succeed beyond your Competition with these 4 Digital Marketing Tricks for New Businesses

Use the media.

The competition is there for you to monitor. Don’t ignore that. Set up a Google Alert to monitor your competition and any mention they receive on the Internet. Pay attention to who is talking about them. If they’re getting press from a specific media outlet, reach out to those journalists. Although you won’t be successful every time, when you are, you may be able to give your company some free press in time by cultivating relationships with online and offline media.

Automate tasks.

As a small business owner, you’re wearing many hats throughout the day. It’s easy to forget aspects of the business that need attention paid to. Automation can help with content creation, social media posts, and copywriting, ultimately saving you time while keeping costs low. Automating your marketing functions can free up time however you want to ensure they’re audited every few months to ensure you’re on track. Unfortunately, the software to automate is not always free. If you’re trying to keep up and surpass the competition however, they’re likely worth the investment.

Strategic pricing.

Pricing is not something spoken about often in digital marketing however it unquestionably plays a role in whether someone decides to make a purchase or not. One digital marketing strategy that has worked to pull customers away from the competition is to lower prices on select products while pulling attention away from more expensive products. Also, if you have products available in different sizes – i.e. small, medium, large – consider making the difference in price as small as you can. That way, if someone’s buying a medium, but it’s only a little bit more to purchase something large, they’re likely to spend a little bit extra to get the higher value.

Selling under cost.

If done incorrectly, selling product or services at a loss can be a very bad thing. That said, it’s sometimes necessarily to overcome the competition. If customers are enticed to visit your site because a deal’s too good to be true, once they’re on your site or once they’ve made a purchase, they’re likely to continue that relationship with your brand. If you don’t have a lot of brand awareness and you want to let people know you’re there, selling at a loss is recommended in some cases. For this reason, when a new restaurant opens, they’ll sometimes give away ‘free burgers’ or offer discount meals on the first day. This is to let people know they’re open and available.

Earn your success and employ strategies like these to skyrocket past the competition. Unlimited Exposure is an advanced, expert-level team of digital marketers. If you want to maximize your customer base, now’s the time. Although none of these strategies are specific offences to your competition, they will pull people away when done correctly. Achieve better results, higher revenues, and see more attention. Contact a representative at Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/953-succeed-beyond-your-competition-with-these-4-digital-marketing-tricks-for-new-businesses.html

Is your SEO Failing your Blog Articles – an Inside Look from a Blogger’s Perspective

If you don’t think you’re getting the mileage you want from your blog articles, you might be right. The simplest SEO mistake can cost a website big. If your website’s failing and you’re not ranking where you want, from a blogger’s perspective, here’s where to start.

Is your SEO Failing your Blog Articles – an Inside Look from a Blogger’s Perspective

XML sitemap

The easiest instant change to make that will have great impact on your website is to ensure you have an accurate XML sitemap set up. This is a roadmap of your blog, indicating to Google the structure of your site and the content ahead. Installing the Google XML Sitemaps plug-in is recommended as it will increase your post indexing rate, and make it easier for spiders to crawl/find your posts.

Relevant keywords

Don’t stuff in a bunch of keywords. Focus in on a select collection of keywords, relevant and specific. Incorporate a keyword too much or using too many keywords could get your site unfavorably ranked. In fact, Google’s algorithm will punish sites keyword stuffing. Don’t do it. Use keywords naturally and place your top ones in the appropriate headings used to separate your content.

Permalink structure

It’s important every aspect of your website is structured with SEO in mind. To this point, your link URL should have keywords and be specific to the post published. If your URL is using a bunch of random numbers, that’s not going to tell a search engine like Google very much about what’s on the page. If you haven’t yet, ensure every permalink is adequately structured with the right keywords and themes. Remember, the closer your permalink structure is to what’s on the page, the better the likelihood is you’ll rank high.

Using an SEO-friendly CMS

A content management system is a necessity when you’re posting regularly. A CMS is used to create blogs, add new content, and structure content within a pre-defined website page template. Some CMS software is more search-friendly than others. For example, WordPress is critically acclaimed, comes with a mass amount of support, and is believed to power more than 25 percent of all websites. There are other CMS programs less successful and unless you have reason to, the only one you should be focusing on is WordPress.

Titles and meta tags

Title and meta tags are big ranking factors. If you’re not using the right keywords or taking the right approach in these areas, your entire SEO strategy might be a complete waste of time. Keep your title mid-length, include the keywords you want to feature, and be specific to what’s on the page. Regarding your meta description you choose to write, this will be what search engines use to feature your site in query results. Keep it under 160 characters so it’s displayed in full.

Optimized images

The very last thing we want to mention is to ensure your images are identified in file-names and with meta description alt-tags in text identifying the content inside. This will signify to Google the content an image holds and advises a search engine on where to rank them.

Optimizing your content, images, and coding is a three-pronged requirement for excellent SEO results. As bloggers ourselves, we want to help. For a SEO audit and to find out how we can improve your SEO rankings instantly through simple changes, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/952-is-your-seo-failing-your-blog-articles-%E2%80%93-an-inside-look-from-a-blogger%E2%80%99s-perspective.html

There is so, so, so much focus put on millennials, and their wants and needs, that few businesses are prepared for the incoming Generation Z. This is the first generation who grew up with smartphones and social media, and they’re a whole different set of people than millennials. If you’re serious about maintaining a young audience, you need to shift your attention towards sustaining popularity among Generation Z.

Generation Z v. Millennials – Why you May Want to Start Gearing your Digital Marketing towards a New Generation

Generation Z now accounts for approximately 40 percent of all consumers. They’re much more advanced in their knowledge of technology and the digital world. Generation Z are generally referred to as having shorter attention spans and are thus more difficult to impress. If you haven’t made an impression in seconds, you’ve lost them and probably for good. Generation Z expects to be curated to, consistently. They also highly value influencers, particularly on YouTube and Instagram.

If you want to target Generation Z, go with influencer marketing as a starting point. Influencers provide a massive ROI and are well worth the investment if this is the audience you’re chasing. There are millions of influencers in info, news, and entertainment to tap into. You don’t need to spend millions to make millions in this category, either. There are plenty of mid-range influencers who can provide big returns.

Just like influencers, at all times, you want to be genuine in your direct communication and marketing to them. The more authentic you are to their experience, the more likely they’ll be willing to connect. To this point, as you send them emails or marketing messages, personalization is heavily important. Like other generations, this is one that wants to be sold to but on their terms. Every message you send should be as personal to their experience as is possible.

Interactivity and conversation is important to Generation Z. With your social media marketing, engage with them directly, encourage them to participate in your campaigns with the use of hashtags and contests, and foster collaboration. The more collaboration, the better. Generation Z is also one demographic who appreciates humour perhaps more than any other current generation. As long as it’s relevant to your brand and not going to offend anyone, using a little humour goes a long way in humanizing your company and appealing to a very intelligent generation.

Like millennials, Generation Z are also very socially conscious. They want to know they’re buying product that’s been manufactured ethically and they want to surround themselves with brands that mean something. This is a generation that is vocal, active, and won’t hesitate to promote products they believe in. For those that do a good job at cultivating the Generation Z audience, they’re going to win big.

We live in an ever-evolving society. Generation Z are attracted to VR, experiential marketing, visuals, and customizations. Partner with Unlimited Exposure today to begin targeting the next generation. They’re growing as a consumer base. Before long, they’re going to be the talk of the talk and you don’t want to fall behind. With Generation Z, you have seconds to make an impression. Leverage visuals, interaction, and personalization to grab attention, and provide messages of value and inspiration. Get set up with a digital marketing strategy built around the interests of Generation Z and future-proof your business today with Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/951-generation-z-v-millennials-%E2%80%93-why-you-may-want-to-start-gearing-your-digital-marketing-towards-a-new-generation.html