A small business can generate a lot of revenue these days if they know how to exploit social marketing just right. Let’s be clear in stating that social media marketing is not just about gaining followers and likes. In fact, sometimes the objective is completely different. Strategizing a digital marketing plan, here are 9 secrets that all the top players are using.

9 Amazing Secrets to Social Media Marketing we Guarantee your Favourite Brands are Using

Creating bulk content.

There are going to be some days where you don’t have anything to post. That’s natural. Set a schedule where you bulk up on social media posts and blogs ahead of time. That way, you’ll always have something to post. Craft a week’s worth or a month’s worth of content at the same time.

Using the right platform.

It’s simple enough to say but using the right platform counts for a lot. There are dozens of social media sites out there so go where your audience is. If you’re marketing to an over-50 audience, there’s no reason to use Instagram where 47 percent of its users are between 25-44.

Drive traffic to your website.

It’s possible that there may come a day where social media isn’t as popular, where your profile’s accidentally or purposefully deleted, or where your audience goes elsewhere. Make an effort to promote your website and to get people clicking through to your website. Remember, your website’s your home base.

Spying on the competition.

Go to your industry competition’s pages and see what they’re posting, how often their posting, the audience they’re targeting, where their engagement is, and see what’s working for them. Apply those lessons to your own social media pages.

Search for mentions.

On social media, people talking about your brand are not always going to do so linking to your page or directly on your profile. Regularly, you want to search for mentions and see what the conversation around your brand is. There might be feedback, comments, and questions which aren’t making their way into your notifications.

Using hashtags.

Jump onto relevant hashtags, create your own, and have fun with it. Hashtags are conversation starters. Try to include popular hashtags with your post, only where they are most relevant, no matter if you’re on Twitter, Instagram, Pinterest, or wherever.

Connecting with influencers.

Once you start to get some momentum behind you, consider reaching out to influencers. Influencer marketing’s ROI is 11 times higher than any other form of digital marketing. By working with relevant influencers to promote your brand, you can generate a lot of attention!

Run contests.

After you have a fair amount of followers, drop on them a contest or a limited-time promo code including a note to share. This can help build followers and increase engagement, while outsourcing promotion to your customers.

Show humour.

If appropriate, be funny. The vast majority of people want to connect with brands that are entertaining and which have a humorous side to them. As long it’s a post relevant and consistent with your brand image, and as long as you’re not offending anyone, a little humour goes a long way in humanizing a corporate social media page.

For more strategies, tips, tricks, and techniques in social media marketing, speak with a representative at Unlimited Exposure today. Like we’ve done with countless other brands, we’d love to help your social media presence skyrocket to the top!

Read more : https://unlimitedexposure.com/basic-digital-marketing/950-9-amazing-secrets-to-social-media-marketing-we-guarantee-your-favourite-brands-are-using.html

Every company participating in video marketing wants their content to go viral. When a video goes viral, big things happen. A brand instantly boosts their social media followers and can generate millions off a single video. Going viral is very, very tough. It doesn’t come natural in video marketing. So few videos end up actually going viral that it’s a high bar to aspire to. Here are six examples of brands who have done viral video marketing right however.

6 Viral Video Marketing Examples and How Best to Apply Them to your Brand

Always

Always’ #LikeaGirl campaign showed children and adults contemplating the phrase ‘like a girl’. Its message was positive, inclusive, and creates an emotional connection with Always’ predominantly female audience. Always also took extra steps by encouraging others to share their own examples on social media and including the #LikeaGirl hashtag.

Dollar Shave Club

Dollar Shave Club used humour and entertainment to get people talking about their product. Dollar Shave Club spent $4,500 on a video, launching a video marketing campaign that brought in 12,000 orders in the first 48 hours. They weren’t a huge brand at the time. They just happened to get it right when it came to the mix of humour, entertainment, and meaning.

Cricket Wireless

Cricket Wireless’ ‘John Cena Loves the Internet’ video showed a celebrity acting authentically with kids being funny and entertaining. It was a feel-good video with a feel-good message. The ending of the video involves a quick promotion from John Cena thanking the Internet and directing consumers to the brand, which proved to be just enough promotion to make the video marketing go viral.

GoPro

GoPro’s ‘Fireman Saves a Kitten’ campaign produced a video that does exactly what the title says. This is a real story, building on consumers’ desire for meaningful, emotional, real, and inspirational videos. It doesn’t promote the product directly but yet, the product is featured throughout. The video also ends with the hashtag ‘Be a Hero’ which is another smart move. Emotional, heartbreaking, and with a happy ending, it’s the perfect combination.

Budweiser

Budweiser’s ‘Someone Waits for You At Home’ campaign used a heartbreaking video centered around drinking-and-driving. A dog is left alone scared and waiting for their owner to come home. The video is a real emotional ride that purports a positive message that reinforces the notion Budweiser cares about responsible drinking. If you have products that are dangerous and/or if there’s danger associated around a product, an emotional, positive video is smart.

Extra Gum

Extra Gym’s ‘The Story of Sarah and Juan’ shows a couple progressing through a relationship, going through the expected ups and downs. It’s emotional, very relatable, and doesn’t feature the product up front. The product shows up in it unobtrusively and organically, which is exactly how it should be. Extra Gum was a theme throughout the relationship but subtly. The product tie-ins proved to be enough to have the video go viral while promoting it as a romantic gesture to enjoy a piece of gum with a romantic partner.

Again, viral marketing is very hard. It cannot be faked. If you’re looking to maximize your video marketing’s chance at going viral, let us help. Contact a representative at Unlimited Exposure. Take from what’s worked. Use these viral video marketing campaigns to inspire your own. When you partner with the experts from Unlimited Exposure, we’ll ensure your campaign’s fully supported with all the necessary tools to catapult it to going viral!

Source : https://unlimitedexposure.com/basic-digital-marketing/949-6-viral-video-marketing-examples-and-how-best-to-apply-them-to-your-brand.html

There’s a lot to focus on with an eCommerce company, with so many digital marketing channels and platforms to consider. For many businesses, marketing their products or services online is challenging because of how time-consuming it can be. If you’re looking to maximize your time, keep up with the competition, and show continued growth in your business numbers, here are 5 eCommerce digital marketing opportunities you should be capitalizing on.

5 eCommerce Digital Marketing Opportunities to Exploit for Growth, Profit, and Revenues

A blog.

Overproducing irrelevant articles in an attempt to improve SEO is a bad move overall. When executed properly however, a blog can be an easy and cost-effective way to educate and highlight products. The key is relevance. An article should resonate with an audience, anticipate their needs, and answer the questions they are likely to have. Avoid hard-selling. Instead, content should be presented with value and no agenda. Design how-tos and similar help-based blogs. The more you do this, the more value you create in the mind of the consumer on a product.

Video.

Video has a huge eCommerce function and can help attract audience in from platforms like YouTube or Facebook. Think innovative product demos, fun ways to use products, and educational how-to style videos. These are all things that can work tremendously well, getting people talking and sharing. Compelling conversion-driven videos work for eCommerce but they’re sadly not used anywhere near enough.

Email.

Email marketing has as high as a 3,800% ROI in eCommerce marketing. Use CTAs that direct consumers to subscribe, get them registered on bi-weekly or monthly email alerts, and leverage those relationships to help drive sales during strategic times of year. Through email marketing, you can also repurpose blogs and video which gives them a new life. A regular newsletter isn’t a necessity either. In fact, some companies find it more effective only to send an email when absolutely necessary. Segment your list and consider ways to get consumers converting through with deals, offers, discounts, and more.

Comparison shopping.

Comparison shopping engines (CSEs) are powerful platforms through which you can generate more sales. Comparison shopping aggregates products from different vendors, displaying them on a single webpage. For shoppers, they can compare prices, shipping options, and product descriptions right there. Google Shopping is easily the largest and most popular CSE in the world, however there are others like shopping.com and Shopzilla. Consider what you’re advertising on CSEs, price them appropriately, and submit only your most unique products that you know they won’t find elsewhere.

Mobile.

The last digital marketing opportunity perfect for eCommerce is one most already taking advantage of and that’s consumers on mobile platforms. There are more eCommerce sales happening today on mobile platforms than on desktops. A mobile responsive website is a necessity in the eCommerce game. Combine mobile with email and now, you’ve got special offers, discounts, personalized messaging, and more working in your favour. Just keep in mind the average mobile shopping cart abandonment rate is insanely high – 97 percent approximately! Therefore, keep things easy and simple. Avoid a bad website design, complicated or lengthy processes, and limited payment methods. Doing this, you have an excellent chance at increasing your business’ online sales instantaneously.

For eCommerce digital marketing tips, tricks, and strategies from the experts, speak with an Unlimited Exposure expert today. We can help!

Source : https://unlimitedexposure.com/basic-digital-marketing/948-5-ecommerce-digital-marketing-opportunities-to-exploit-for-growth,-profit,-and-revenues.html

5 Bad SEO Techniques that Don’t Work and which you Should Avoid

Is your SEO out of date – you’re not the only one. Too many websites are using older SEO techniques which could be unknowingly penalizing your website. If you’re purposefully using spammy techniques to attempt to trick the system, chances are it’s either not working or you’re going to inevitably get caught. In SEO, you’ve got to change with the times and search engine algorithms have changed in the last decade. If you want high quality, targeted website traffic, ensure you’re not following these five bad SEO strategies.

5 Bad SEO Techniques that Don’t Work and which you Should Avoid

Publishing too much content.

Although you might think posting blogs will increase traffic to your site, increased output generally equates to lower quality. A website which contains too many blogs and text-heavy webpages are not viewed favorably. If you’re serious about SEO, you want to focus on publishing as many high quality blogs as you can. Prioritize quality over quantity. Quality equates to traffic – not quantity.

Too much priority placed on keywords.

Keywords are a cornerstone of SEO, yes, however over-prioritization is a problem. Stuffing in relevant and/or irrelevant keywords will penalize your site. Google’s algorithms will only see it as spam. Only use keywords in a natural way where they complement the rest of your website. Prioritize the user experience and the quality of your writing, rather than the keywords themselves. SEO algorithms had advanced to the point where they’re able to discern the context of a keyword. If you’re packing in too many keywords or the wrong kind of keywords, you’re in trouble.

Linking unnecessarily to other websites.

Backlinks are a credibility indicator to Google algorithms. That said, if you’re just searching for as many backlinks as possible, that’s not necessarily a good thing. Backlinks are only positive when they come from a high quality source – one that’s relevant to your site. Link exchanges and when you start paying for backlinks, that’s evidence of a weak SEO strategy. It’s lazy and it’s not going to lead to a positive result.

Creating a landing page per keyword variation.

If you are developing a landing page for every keyword, that’s a mistake. In the past, it would have been appropriate. Today, it’s considered too many pages. Google gives precedence to pages catering to search intent. By building pages that include all your keywords and which are optimized for the user rather than the website, that’s a winning strategy.

Low quality guest blogs.

If you’re accepting a guest blog, ensure the writing quality is high. Low quality guest blogging backfires off an excellent idea – to get others to develop content for your site which saves you time and effort. Accepting a guest blog should only happen if the writer is relevant to your branding. An unfamiliar author or a low-authority website’s guest blog could negatively impact your site.

When done right, SEO is successful at improving search engine rankings, increasing site traffic, improving lead generation, and establishing brand awareness. Contact a representative at Unlimited Exposure for guidance on how to elevate your website through correct SEO strategies. Outdated techniques should be avoided at all costs. As experts in the field, let us help your SEO marketing and bring your website to whole new ranking heights. Throw away the tactics which aren’t working for your site any longer. SEO success is just a click away!

Source : https://unlimitedexposure.com/basic-digital-marketing/947-5-bad-seo-techniques-that-don%E2%80%99t-work-and-which-you-should-avoid.html

Digital marketing trends and innovation are always an excellent source for inspiration for small businesses looking to get a leg up on competition. Fast food brands like Burger King and McDonald’s have launched some of the best marketing campaigns in the last fifty years.

Is KFC’s Crowdsourcing Digital Marketing Campaign an Idea for your Business

KFC’s most recent digital marketing campaigns are some any marketer has got to be impressed by. In recent years, KFC came up with a digital marketing campaign that used influencers, professional wrestlers, and Hollywood celebrities to dress up as the Colonel. This created a sense of anticipation as to who was next in line to take on the Colonel retro look and was a playful manner to create awareness in the marketplace.

Then, a second digital marketing launched involved a live-stream approach, broadcasting four hours of cats climbing Colonel-inspired merchandise ranging from a small cat condo to a rug, pool floatie, fire log, and more. This was, again, a great way to get attention for the brand.

KFC’s latest digital marketing campaign is one that involves crowdsourcing ideas in a company concept known as the ‘KFC Innovations Lab’. As the story goes, customers who have submitted crazy, innovative marketing ideas get to see their ideas played out by KFC. Unexpected ideas – such as a KFC hot tub resembling a KFC bucket, an ice-skating show called ‘Colonel on Ice’, and more – have all played out in promotional videos with the tag, “KFC needs your support to help turn our innovation ideas into innovation reality.”

This campaign has continued the sense of playfulness familiar in KFC’s marketing and invites participation from their audience. Although KFC’s efforts are not inexpensive – the hot tub, for example, requires a crowdsourced investment of $46,683 while the ‘Colonel on Ice’ idea is set at a fundraising goal of $2.2 million – it allows families to put money towards funding marketing ideas they want to see.

So evidently, how does a small business make use of the same strategies KFC is employing – well, you can and you can’t. Although you don’t have the budget to duplicate the sort of expenses KFC can, if you already have a built-in audience, getting them to participate in your brand by asking them their opinion on things – such as what product they’d like to see be put on promotional discount for a month – can work to generate conversation around your brand. If you have a mascot like the Colonel, you may choose to launch a social media campaign encouraging followers to dress up and utter your catchphrase. If you don’t have a catchphrase, you can still have a successful social media campaign based around participation.

Ultimately, if there are two takeaways from KFC’s digital marketing strategies, it’s that the brand focuses on audience participation and maintaining a playful tone. Although this isn’t necessarily right for every brand, for most, it can be a great way to have meaningful dialogue between brand and audience. Particularly if you’re aiming for younger consumers who want to have that fun and interaction with their favourite brands, consider the different ways you can do that through video, social media, and digital marketing strategies.

For more information on how to build a successful digital marketing campaign prioritizing brand awareness, profits, and audience participation, contact Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/946-is-kfc%E2%80%99s-crowdsourcing-digital-marketing-campaign-an-idea-for-your-business.html

High CTR rates are an email marketer’s dream. That said, in an inbox filled with possibly hundreds of messages, it can be difficult for some brands to create enough of a reason to get a subscriber to open their email and then, to click through to your website.

If you want fast, easy techniques on how to improve your click-through rate, we can help. Using these strategies, a subscriber won’t have to put out too much energy or think too much about where to click or what to do. Within 3 emails or less, you should see your CTR rate improve tremendously.

Increase Email CTR Fast using these 8 Tricks and get People Excited!

Attractive, catchy subject line.

Increase your click-through rate by getting people to open your emails with a catchy subject line. Ideally, the right subject line should either create a sense of mystery or intrigue, imply a sense of urgency, or are unexpected and unique. You want to get their click in 5 seconds or less!

No clickbait.

Brands with high CTR get there by delivering high quality content consistently. No clickbait. Content should always live up to the promise made in the subject line. If you deliver content which doesn’t add value consistently, it’s going to be impossible to get customers clicking again and again.

Include images.

Over 84 percent of Internet communications are visual in nature. Add images to your email to capture attention. Use sparingly images like inspirational quotes, product images, infographics, entertaining memes, or title image sharing the article name. Be sure to include the appropriate alt-text in the event a customer’s email server doesn’t immediately show the images.

Include limited-time discounts or offers.

Use ‘fear of missing out’ to communicate to a customer they don’t want to miss out on an experience, a discount, or a free offer. Don’t overuse this strategy however now and again, a limited-time offer can be a nice way to thank your subscriber base while boosting clicks.

Call-to-action button.

CTAs should not be buried in a paragraph. Make a CTA button that is clear and featured. Through a button, a reader won’t need to waste time hunting down what’s expected of them next. They now precisely where to click.

CTA goes on the right.

In an email, studies have shown the CTAs which get the most clicks are those featured on the right. This is the most natural place for it from the perspective of the average English reader, who will read an email from top-to-bottom, left-to-right.

Ending on a cliffhanger.

TV shows consistently end on a cliffhanger to draw out anticipation for the next content release. Consider doing the same with your email. Give the reader enough information to get them interested and then, encourage them to click your website to see the rest.

Adding postscript.

Inputting a ‘P.S.’ at the end of your email has been found to help drive conversions around special promotions, content, and other CTAs. Your P.S. can share an affiliate offer, link to a product, or provide a glimpse into other content featured on your website.

For more information on how to skyrocket your CTR, contact Unlimited Exposure. As experts in digital and email marketing, we can help your brand access thousands of click-throughs you may not have even known you had the potential to get!

Source : https://unlimitedexposure.com/basic-digital-marketing/945-increase-email-ctr-fast-using-these-8-tricks-and-get-people-excited.html

How you Know what Influencers to target in a Successful Influencer Marketing Strategy

An excellent influencer marketing campaign relies almost entirely on connecting with the right influencers for your brand. When done right, instantly, you can find your KPIs moving in a faster, higher direction.

How you Know what Influencers to target in a Successful Influencer Marketing Strategy

Multiple studies have shown influencer marketing to be one of the most cost-effective forms of providing brands with an instant boost in revenues. On average, ROI for influencer marketing is $7 per dollar invested. In food, retail, and travel, these are the categories where the most effective influencer marketing exists. If you fall outside of these areas, no worries as influencers certainly have value. Any brand can tap into influencers, as long as the influencers is not in opposition to your brand’s image or credibility. Evidently, choosing the wrong influencer can be a waste of money and/or have dire consequences for the long-term health of your business.

Why influencer marketing is preferred so much more than other strategies is because of how simple and direct it is, particularly with its results. You don’t need to spend hours writing and posting blogs, sharing social media updates, connecting with customers one at a time, and waiting indefinitely for momentum to take shape. Going through an influence, you receive access to potentially millions of people in a single interaction from a voice they trust which thereby capitalizes on word-of-mouth. Because it’s coming from somewhere they know and trust, a consumer’s more likely to buy into a brand, product, or service.

As we mentioned earlier, not just any influencer will do. Just throwing money at bloggers and YouTubers expecting things to work out is a bad plan. You don’t want to target the wrong audience, either. Before you get going, establish the goals for your marketing campaign and know what you’re chasing after. Define what success looks like. If you have a clearly defined objective, it’s more likely you can target your budget and efforts appropriately.

Regarding selecting an influencer, you want to find someone who is genuinely excited about partnering with you. If they believe in your product or service, that’ll come across in their voice and performance. Now, there are 4 different influencer types to target. Depending on your budget, some may be out of reach but notwithstanding, here are your options.

A “celebrity influencer”, such as a movie star or athlete, who is recognized in pop culture.
A “high-ranking influencer” whose website receives more than 250,000 monthly visits.
A “mid-ranking influencer” with between 25,000 and 250,000 monthly visits.
An “average influencer” with monthly visitors between 2,500 and 25,000.

Believe it or not, it is oftentimes the average influencer that can deliver the biggest impact for a small business. Not only is the investment minimal compared to other types but the audiences they’ll have are generally more targeted and more engaged. Although if you have the budge to invest in a celebrity influencer, you can certainly go that way, for businesses who are restricted financially they don’t need to spend millions to get a decent return. Remember – quality over quantity.

Unlimited Exposure has overseen the launch of several influencer marketing campaigns and would love to help with yours. Receive superior results attached to the goals and objectives you set. No matter the industry, we’re confident the right influencer can help raise the status, credibility, and revenues of any brand. Connect with us today.

Source : https://unlimitedexposure.com/basic-digital-marketing/944-how-you-know-what-influencers-to-target-in-a-successful-influencer-marketing-strategy.html