Optimize your eCommerce Site to Increase Conversions and Sell more Product

eCommerce conversion is a priority for any online shopping site, no matter the product. ‘Selling’ is the name of the game. When you increase your conversion rate, you improve your revenues and profits. Even small changes in how you optimize a website can produce sizeable results in revenues. If your goal is to sell more, read on.

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Home page optimization.

Your home page is your home base. Most eCommerce pages waste this real estate. Nevertheless, here’s where you want to add your top-selling products, trendiest products, special offers, and timely messaging to get people clicking. Identify a path you want users to follow and use a CTA to get them there.

Give buyers the information they are looking for.

If a prospective customer is uncertain about a product or is not able to find an answer to a question they have about a given item, they’re unlikely to buy. The easiest conversion optimization method is simply to give customers the information they’re expecting to find and require to proceed with a purchase. Information to share includes shipping amount, delivery item, weight and dimensions, and/or if an item is out of stock.

Different ways to buy.

Some customers like shopping with a credit card while others will want to use PayPal, a money order, cheque, or alternate payment method. By offering more than one means of buying from your eCommerce website, you increase order volume by up to 20 percent. If your store is regionally based, you may even want to consider allowing customers order by phone, email, or fax.

Simple product categories.

Over 79 percent of online shoppers start their eCommerce journeys by clicking on a product category. Use simple product categories that are click-friendly and direct. Most people don’t know about the specific product they want to purchase but they want to go browsing so let them. Instantly, you’ll find with simpler product categories a reduced bounce rate and more conversions.

A simple checkout.

Cart abandonment happens. In fact, over 68 percent of customers will abandon their shopping carts before completing a purchase. This is may be due to an overly complex checkout system. Always simplify. Don’t require a registration, make forms that need to be filled in easy and short, and make the whole process straightforward.

Re-write and improve product pages.

Product pages are an opportunity to do 4 things – focus on the benefits from product features, share customer reviews as selling points, emphasize why you’re worth buying form, and to establish a clear return and refund policy. Use a high quality image paired with a description filled with keywords that subsequently also answers the questions your potential customer may have.

Use video.

Product views are sought out by many online shoppers looking to see the feel, function, and the real look of an item in use. An image isn’t enough anymore. Consider a demonstration video added to your product page.

eCommerce sites most reported optimization issues include poorly constructed product pages and confusing navigation. If you’re serious about optimizing your eCommerce site to maximize conversions and revenues, contact Unlimited Exposure. We can identify and remedy website weaknesses, assist with your eCommerce marketing campaign, and Unlimited Exposure are fully committed to ensuring a significant and measurable increase in sales through focused action!

Source  : https://unlimitedexposure.com/basic-digital-marketing/930-optimize-your-ecommerce-site-to-increase-conversions-and-sell-more-product.html

6 Ways 1950s and 1960s Nostalgic Ads are Still Used Today in Digital Marketing

Nostalgic marketing from the 1950s and 1960s are sometimes troublesome to examine. The messaging is oftentimes incredibly dated, sometimes offensive, and not always application to contemporary audiences. That said, there are some ways nostalgic ads are still used in digital marketing today and rather effectively!

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An artful style.

Ads beginning in the early 1940s applied contemporary art trends, creating a visual style that was extremely successful at selling a wide variety of products. Similar and also, distinct from what has been used in the past, different geometric and symmetrical forms still work to this day although now we have typefaces, new shapes, and new designs to work from. A lot of contemporary advertisements playing off nostalgia such as Banana Republic’s 1960s-esque Mad Men inspired campaign utilized various artistic shapes and emphasis.

Catchy headlines in bold.

Across any ad in the 1950s or 1960s, you will find a big, bold headline that’s immediately identifiable as unique. Although not every ad needs a big, bold headline today, they still work just as well. If you know how to wield your words, an attention-grabbing and memorable headline’s always going to win the audience’s eyes. Coca-Cola still uses the near identical headline from decades prior and customers wouldn’t have it any other way.

Simplicity heightened to the highest degree.

The 1960 Volkswagen ‘Think Small’ campaign featured a simple photo of a small car on a large white background. It didn’t need much more than that to be successful. The philosophy ‘less is more’ still works today. You don’t need image after image and useless information. Don’t let anything district from your main selling point. Clothing stores and technologies companies continue to use minimalism to heighten the attractiveness of certain product.

Long-form copywriting.

Some ads in this era, and decades before, incorporated long texts detailing the benefits or advantages of a product or service. Cadillac in 1915 released an ad with more than 400 words attached, as an example, which proved to be very successful in its time. Today, although marketing enjoys images and video more than text, an article or long-form version of a video works at establishing why to buy from you rather than a competitor.

Slogans with a real meaning.

Across many pre-1970s era ads, you’ll find slogans included in image-based advertising. These slogans always carry a real meaning with them, like M&M’s 1954 slogan, “Melts in your mouth, not your hand.” In today’s digital marketing, a memorable, relevant slogan will still stick as well as it ever has.

Creativity in color.

Vintage ads from the 1950s and 1960s make careful use of color, blending reds, blues, greens, yellows, and whites to capture attention and direct the eye. To this day, you can evoke any emotion using vibrant color! Applied strategically in an image or video, it can help at communicating the feel you want and generate more sales. McDonald’s is one brand that manipulates color creatively to emphasize different aspects of its marketing and the customer experience.

Coca-Cola, Budweiser, Cadillac, and Honda are some of the brands that have used these strategies then and which continue to use them today. Nostalgia marketing is used by brands in all categories, evoking feelings of comfort and attracting audiences. If you’re ready for digital marketing for your brand, Unlimited Exposure wants to help. Learn how to maximize your company’s marketing to grow your audience and see real results!

Source : https://unlimitedexposure.com/basic-digital-marketing/929-6-ways-1950s-and-1960s-nostalgic-ads-are-still-used-today-in-digital-marketing.html

6 Growth Hacking Strategies to Spend Less Money and get Better Results with your SEO

You don’t need to spend a fortune to generate big SEO results in the landscape of digital marketing. Although there’s a cost, what you receive in ROI if you plan it strategically can easily justify the investment.

Combining different digital strategies, there’s a lot of positive results to be had with SEO. For example, we know SEO conversion rates are roughly 10 percent higher than social media marketing and they rise by 15 percent on mobile devices.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

If you’re looking for a list of SEO growth hacks, we’d like to share some that we’ve used to make the most from search engine marketing budgets. Using these, your conversions will cost less and you’ll run a smarter digital marketing campaign overall.

Optimize those landing pages.

Your landing page has got to most engaging. You have only a few seconds to make an impression, before a user decides to leave. Keep in mind 72 percent of visitors will leave if your page loads too slowly and 67 percent of mobile users will leave instantly if navigation is a problem. Catch their attention fast and ensure your page’s presentation is up to standard!

Salty, unique content worthy of top search placement.

Develop amazing, high quality content that begs to be clicked. Make it worth placing on Google’s top spot. Write better, share information users can only read on your website, and maximize how engaging your language and presentation is. The more people feel entertained, informed, or appealed to, the more likely they are to share it with friends.

Specific, long-tail keywords.

Long-tail keywords are less expensive than short keywords, more specific to a niche or targeted audience, and provide better leads. In an era of AR, voice search, and changing Google algorithms, almost 50 percent of all search queries contain more than 4 words. Be smart and search out a list of relevant, high-yield long-tail keywords.

Focus on non-traditional search engines.

Google.com is not the only search engine you can exploit. Internet users search news, videos, images, and local results every day on a variety of different search engines. Cost-effective strategies exploiting these opportunities can mean the world in ROI. Consider that 72 percent of users performing a local search are likely to visit a location within 5 miles.

Use non-Google search engines.

Google receives over 40 percent of search engine clicks however there are search engines like Microsoft Bing and Yahoo to consider. Although Google’s where a lot of attention is paid, there are sites like Amazon, Facebook, Pinterest, Twitter, and Reddit with search engines as well. You might be able to find better competition on keywords here and more opportunity to reach maximum audience.

Track your SEO efforts and continually improve.

Use analytics software to analyze how well keywords are performing, how campaigns are doing, and seek to improve through A/B testing and new strategies. The more data you have, the better. Even if something isn’t working in the moment, all you need to do is try something else. Paying attention to your analytics can tell you so much about your audience, acting almost as a guide on how to advance with your digital marketing efforts.

Unlimited Exposure is a top Toronto digital marketing agency with a focus on producing amazing results. Contact a representative today for more information on how we can help with your SEO and content marketing!

Source : https://unlimitedexposure.com/basic-digital-marketing/928-6-growth-hacking-strategies-to-spend-less-money-and-get-better-results-with-your-seo.html

5 Interaction-Friendly Digital Marketing Tactics to give your Brand Advantage in 2019

Interactive marketing is a form of digital marketing which prioritizes interaction to connect customers to the brand. It has proven to be highly effective with engagement levels and creating brand awareness. Using it correctly, you’ll hang onto their attention for longer, create more excitement, and a customer will be more likely to remember your brand afterwards. A key feature of interactive marketing is it gives users control over their experience, which evidently helps to customize and memorize the brand interaction. Here are some popular interaction-based marketing strategies used to give brands advantage in 2019.

5 Interaction-Friendly Digital Marketing Tactics to give your Brand Advantage in 2019 -   We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831    https://unlimitedexposure.com/services/brand-name-optimization.html

Augmented reality (AR).

Augmented reality has worked wonders for smartphone apps like Pokemon Go and has been applied across brands like IKEA, Amazon, Wayfair, Starbucks, and Volkswagen. AR technologies increase customer engagement, are fun to use, and are being applied in some very interesting ways on a global scale. Something as simple as a 360-degree video and similar interactive elements are perfect for AR. Now, consumers can see what furniture will look like in their home through AR. They can test the look of glasses on their face, see what products look like in the real world, and see how certain products fit in with what you already have going.

360-degree marketing.

There’s no question video marketing has experienced a huge boost. Consumers love video! Immersive, 360-degree videos captured through an omnidirectional camera or a series of cameras are a great strategy to help consumers move around and explore virtually. Tap into exploration and a consumer’s curiosity by allowing them to immerse themselves deep into your video marketing. Google Arts & Culture, the New York Times, various real estate agencies, and hospitality agencies are all using 360-degree video to attract eyes. As more brands adopt 360-degree video, expect to see it used to sell everything from homes to cars.

Interactive video.

Interactive video has been around for two decades and yet, few brands use it. Few businesses have adequately figured out how to harness interactive video. Creating a game out of a video can be extensive however it can help turn passive users into active ones. For this reason, Facebook and other platforms have announced a desire to bring more interactive features to their video features.

Assessments, surveys, quizzes, or calculators.

An easy way to include interactive content in your website and next to your brand is through assessments to give feedback, quizzes and polls shareable on social media, and calculators. Interaction like this can be very entertaining and can be used to prompt people to visit your website or share the results on social media.

Voice-activated technology.

Voice technologies will play your favourite music, answer questions, set times, and make schedules. Amazon Echo, Google Home, and the Apple HomePod are the more famous examples of voice-activated speakers. There’s also Alexa, Google, and Siri which are virtual assistants employing similar technology. Although it’s going to take a lot to get noticed in the world of voice-activated technology, for some brands, this is a perfect entryway into interactive digital marketing.

Set up the ultimate interactive digital content strategy with Unlimited Exposure. As digital marketing experts, we’ll create that buzz to get your brand going and get you real results. Generate interest and awareness with what you’re doing, and see amazing ROI!

Source : https://unlimitedexposure.com/basic-digital-marketing/927-5-interaction-friendly-digital-marketing-tactics-to-give-your-brand-advantage-in-2019.html

5 Apps and Tools to Thoroughly Measure Content Marketing Performance

The ultimate difference between amazing content and terrible content is performance. High quality, high-performance content is what every brand wants. A blog carries with it the potential to amplify your brand’s awareness in the marketplace and establish you as a thought leader. Brands experiencing trouble monitoring their efforts in content marketing can be referred to 5 apps. Although you may not find all of these to be particularly valuable, these are a great place to start in finding the right combination of oversight tools.

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ContentCal

ContentCal is a calendar that makes it easy to market content across multiple digital channels. When promotion and/or publishing is challenging and you’ve got multiple platforms to manage, you can streamline everything through ContentCal. All data and social media efforts can be organized here including ideas, campaign information, planning out visual campaigns, and forecasting future efforts.

Finteza

Finteza measures data coming in from your content marketing. It is a free web traffic analytics software identifying user behaviour, bot detection, and conversion funnels. Finteza’s traffic reports are particularly valuable as they show any external attacks, advertising fraud, or suspicious patterns which may be present. A blog writer, content marketer, or digital marketer can better understand where their audience is coming from using Finteza.

TextOptimizer

TextOptimizer can help identify opportunities to improve the quality of your blogs. It’s technically considered a semantics analyzer, focusing on organic rankings. Choose a query to analyze and TextOptimizer will suggest related terms and concepts to incorporate into your content. Needless to say, related terms and alternative keywords such as those found through this app can work wonders at getting your content ranked on sites like Google.

Viral Content Bee

Utilizing social media and influencer marketing are two key digital marketing strategies used to get views. Viral Content Bee gets your content in front of relevant audience on social media. Shares and comments get you more brand awareness, and are extremely valuable. Through this application, you can test your content, see which platforms they are likely to work best on, and tweak your messaging to ensure it’s reaching its maximum possible audience.

MailShake

MailShake is the last app on this list and is ideal for any outreach campaign. Send outreach messaging through email to prospect, develop links and maintain relationships. Organize your email contact list, track responses, send follow-up emails, and review past emails. In terms of emailing outreach apps, this is one of the best and works with any Gmail account. For content marketers using email to get the word out on a given campaign, this type of software is worth downloading.

If you’re not measuring your content marketing campaign and are not monitoring analytics, there’s no way to say whether your content’s successful or lacking. Every app or software on this list has value and are worth considering. Get the most from these apps and keep up with the competition. You’ll get more information on who is consuming your blogs and hopefully, this can assist in targeting future content. For additional assistance with your content marketing campaign, contact Unlimited Exposure. A representative would be happy to review your needs and recommend an appropriate strategy moving forward to provide you with the ultimate results! In the meantime, these advanced tools, apps, and software are a great start.

Source : https://unlimitedexposure.com/basic-digital-marketing/926-5-apps-and-tools-to-thoroughly-measure-content-marketing-performance.html

Is Influencer Marketing a Waste of Time

Influencer marketing campaigns are all the rage in digital marketing right now. Even so, sometimes, brands don’t get the return they hope for. So what differentiates the brands who succeed with influencers compared to those who don’t – well, the answer’s what determines whether influencer marketing is a waste of time for your website or not.

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Influencer marketing is in itself a clever invention. In the past two decades, something horrifying happened in the marketing and advertising industry. It was found, as consumers became desensitized to ads online and in-person, they would ignore them and/or wouldn’t trust these advertisements. As companies looking to advertise, what is there to do if most marketing isn’t going to work – well, enter in influencers. Although some people don’t trust online ads, what they do trust are recommendations from friends, family, and faces they know. All in the name of reaching an audience, the market opened up for social media influencers to sell posts to brands looking to connect to their audience. This proved to generate some absolutely massive returns for a lot of brands!

Although a lot of digital marketers still love using influencer marketing, the results aren’t always similar. Some influencer campaigns don’t lead to much. In fact, some social media influencers have been found in recent memory to buy likes, shares, and their audience. And, depending on the influencer you’ve chosen to partner with and your industry, not all of them are as good at promoting products as others. Now, influencer marketing is nothing new. Celebrity-esque sponsorships like these have been around since the 1930s. Using a recognizable name to promote a brand or product has always proven to be an effective investment. The problem in today’s world however is there are so many influencers. They’re running into trouble trying to distinguish themselves from others.

Complicating the relationship with influencer marketing is how some consumers are already completely desensitized to it. Consumers oftentimes will remember the influencer in an advertisement rather than the product or brand. Furthermore, when they see a post like this on Instagram, Facebook, Twitter, on a podcast, on a billboard, or wherever, they’re likely to skip over it without giving it a second thought. Sure, an influencer will take your money. And, yes, they may do all the right things in promoting your brand. None of this ensures you’re going to find success through this strategy. For corporations, what happens if the influencer gets caught in some bad publicity – said corporation may be associated with that and it could reduce their investment worthless.

Your best bet, if you’ve decided on using influencer marketing, is to find someone you trust, someone who is relevant to your audience, and who is locally-based. Success depends on these choices. Influencer marketing is not worthless. The results speak for themselves. There are many brands who have succeeded big-time using this exact strategy. As digital marketers ourselves though, we know nothing’s a guarantee.

If you’re looking for an expert who can help navigate the world of influencer marketing, contact Unlimited Exposure today. Our marketing team can help build an effective 360-degree digital marketing strategy complete with an influencer marketing element alongside the potential for social media, video marketing, content marketing, and more. We have already assisted dozens of brands generate big results! We’d love to help you do the same.

Source : http://unlimitedexposure.com/basic-digital-marketing/925-is-influencer-marketing-a-waste-of-time.html

Invest in your Success and Don’t Ignore these 5 Digital Marketing Trends in 2019

Competitive advantages are hard to find and achieve, in digital marketing circles. Connecting with customers is an investment that takes time. Riding the latest digital marketing trends is an opportunity to create momentum you can sustain long-term if you know how to work it right. Whatever you do this year, don’t ignore any of 2019’s biggest digital marketing trends.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Geo-marketing grows.

Geo-marketing is to target digital marketing efforts by location. This allows companies to create awareness in a specific area without wasting money on customers elsewhere. Digital advertisements specific to mobile users seem to work most effectively in location-based marketing. In 2019, we expect to find it get even more detailed. For example, some business owners are now setting up a geo-mapping target advertisement for a quarter-mile around a competitor’s location. Any time a customer’s in the vicinity, they receive an ad for your business. Approaches like this may be seen as a low-blow but they produce high engagement numbers.

Social media is not a one-way conversation.

Social media marketing goes beyond estimating an audience’s wants and needs. Participating in the cultural conversation is what it’s all about. Brands are best to listen and pay attention, in order to develop the most personal relationship they can with their customers. Answer questions, respond to comments, maintain a response time of 24-48 hours, and create and post engaging subject matter. When a customer knows they can come to you and feel heard, it helps to foster trust and loyalty between consumer and brand. The more you blur the lines between consumer and brand, the higher the engagement you’ll find.

Refining video marketing for SEO.

As SEO strategies change alongside the algorithms that make them, video’s beginning to see some big attention. Video was shared 1,200% more than links and texts combined, in 2018. Preferred from the consumer perspective, they’re more engaging and reach the largest number of users. The emotional connection one can build with a video is strong. In 2019, focus on maximizing a video marketing’s SEO. The video title, description, and URL are going to play a stronger role in ranking videos on sites like YouTube, Facebook, and Instagram. Use high-volume keywords. Consider making the title of your video a question.

Personalized email marketing.

Email marketing that’s been personalized creates more loyal customers and in 2019, it’s easy to achieve. Now, you can create emails based on segmentation, you can choose to promote products or services relevant to select segments, and content can be memorable and impactful according to a segment’s interest. With more consumers tapped into smartphones than ever before, a great email marketing campaign can get users clicking immediately giving you a nice instantaneous spike in traffic.

The rise of AI and AR.

New technologies are having a massive impact on the way we do things in the 2019 landscape of digital marketing. Artificial intelligence, such as chatbots, are being used more and more. Creative application of augmented reality also has the potential to get customers more invested in one’s website, app, or in interactions with your brand.

Speak to a digital marketing expert today at Unlimited Exposure to take advantage of 2019’s biggest trends and more. As marketers ourselves, we know it’s crucial to stay on the cusp of everything that’s new and trendy in the marketplace. Incorporating these points into a cohesive marketing plan is a smart move that could propel your brand to its greatest heights!

Source : http://unlimitedexposure.com/basic-digital-marketing/924-invest-in-your-success-and-don%E2%80%99t-ignore-these-5-digital-marketing-trends-in-2019.html