So you’re selling product online but you don’t really have much of a budget left to do a ton with your social media presence. This isn’t uncommon among marketers and eCommerce websites. Budget or no budget, there are still some amazing opportunities out there with social media marketing.

Increase eCommerce Sales on a Limited Budget with Expert Social Media Marketing Strategies

Looking at a recent breakdown to how many adults in North America are using social media, a study found 73 percent of all US adults use YouTube regularly while 68 percent use Facebook. There are also up to 35 percent of people in North America using platforms like Instagram, Snapchat, Pinterest, and Twitter. There are more people on social media than ever. Each user desires communication. These are great platforms to sell new products and explore advanced eCommerce social media business strategies.

Content delivery

An eCommerce storefront isn’t all about product descriptions and CTA placement. A dedicated blog section can house unique content built from your niche, bringing fresh eyes to you from Google, search engines, and social media. Drip out your pieces one-by-one on social media profiles using hashtags and framing strategies. If someone sees a blog they’re interested in, you will get their click and if you can qualify enough interest in said blog, you may just make a new customer. Content is so key to pulling customers from social media. They’re information-based writing with a high-value and a no-pressure sales approach. eCommerce content marketing provides big rewards, following your analytics data to know what matters to your audience.

Organic-led advertising

Social media allows for ads i.e. YouTube with short video advertisements, Facebook Lead Ads generating prospects according to the demographics you’re chasing, and Instagram Stories to deliver live presentations and behind-the-scenes offerings. Whether you decide to do paid advertising on social media or going a more organic route with promotional posts, ads are most effective when they tell a story about the impact a product has on a person’s life as opposed to direct selling. For customers who arrive at your brand, they know you’re an eCommerce brand so they don’t need to be told you’re selling something. Instead, take their attention and show them your product, its benefits, and the lifestyle that comes wit it.

Influencer collaborations

Instagram, Facebook, Twitter, Pinterest, Snapchat, and other social platforms are rife with influencers in all niches. Influencer social media marketing involves finding popular accounts or personalities online to advertise your product or eCommerce brand. It uses word-of-mouth marketing blended with celebrity-esque sponsorship to create brand awareness. Choose influencers that match your style an audience. There are micro-influencers with strong engagement numbers, with 100,000 followers or less. Finding the right mix of micro-influencers sometimes is more advantageous than using a more popular influencer. In the short-term, you instantly build credibility, authority, and awareness by partnering with a popular social media personality.

eCommerce sales can take time to build but if you want fast results maximized to the highest degree, these strategies are ones that work. You’ll get a spike in immediate attention, start building long-term momentum for yourself which you can continue for months on end, and sales should begin to climb. When you set yourself up with Unlimited Exposure overseeing all aspects of your digital campaign, including social media marketing, you’re in good hands. We promise and always deliver high quality results!

Source : https://unlimitedexposure.com/basic-digital-marketing/1014-increase-ecommerce-sales-on-a-limited-budget-with-expert-social-media-marketing-strategies.html

Social media is something few could have predicted. There are many examples of science fiction from the past that attempted to predict a future that is now the modern day. While there are countless instances of spot on, or at least eerily close, predictions, none of them include the development of social media. Social media is somewhat of an organic entity that continues to change and adapt as time moves on. Those who want to make the best use of social media marketing have to adapt along with it, and video is a major part of social media presence and should be crafted accordingly.

Give the World Something to Watch with These Examples of How to Use Video in Social Media Marketing

The traditional television commercially typically presents a narrative. It is a smaller version of what the consumer has come there to see, a television show. In the case of online videos, a narrative isn’t always what people are looking for. Instructional videos make up a sizeable portion of social media videos. One marketing strategy is to develop videos similar to these but showing the product or brand in question. These videos can be something straight forward, showing the primary use. They could also show a novel and engaging secondary use to build brand awareness.

Novelty is one of the strongest selling points across all social media platforms. People love new and unexpected things. This is especially pronounced in video engagement. Developing video marketing that is genuinely original in concept is sure to instantly set apart the brand from others with more standard campaigns. This strategy requires boldness and a certain amount of risk taking. Anything novel, by definition, hasn’t been well established. This is often a major turn off when choosing a campaign but can have huge rewards. Taking this risk might be a lucrative decision.

Social media has primed its users to accept relatively low production values, instead focusing more on the content itself. This means that advertising campaigns can be produced on much smaller budgets, in many cases. A much more roughly done video can produce the same, or better, results as a professional marketing studio production. Consumers find a low production value but ultimately genuine campaign both refreshing and endearing. They also serve to set a brand apart from the corporate hegemony that so many find distasteful.

The actual production of the video itself isn’t the only factor to include in social media marketing strategies. Most social media sites offer a variety of delivery methods. These can be though of as analogous to traditional television “spots”. One such social media spot is the pre-roll ad. These ads play before content. Some consumers consider them intrusive, but these ads have been shown to give a lasting and high-quality impression. These ad spots typically offer a variety of targeting options that other formats might not.

Another method of integrating video into social media marketing is to make it more effectively integrated in the customer service experience. Some brands have begun to produce videos answering common questions about their products. This is fantastic marketing as the video functions as something other than an advertisement as well. When people have questions regarding a brand or service they might very well find themselves watching a video that both answers their questions and creates a lasting impression of the specific brand being advertised.

These are all a few of the ways in which video and social media together provide an amazing digital marketing opportunity. Tap into your digital marketing potential today with Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1013-give-the-world-something-to-watch-with-these-examples-of-how-to-use-video-in-social-media-marketing.html

eCommerce marketing is an art and eCommerce content marketing is even more of an art, arguably, as very few companies do it exceedingly well. eCommerce content should be made with the objective of attracting traffic and leads, and maximizing the attention into high conversions. Content perfect for eCommerce includes general blog posts, product-related resource pages, and other pages that would fall outside the usual eCommerce site architecture.

7 Examples of the Best Way to Market eCommerce and Selling Product Online through Content Marketing

When done right, you’ll generate social media shares, email newsletter click-throughs, and sales. Big eCommerce digital marketing campaigns that don’t have some element of content marketing could be making a fatal mistake that’s killing leads and conversions. This is a list of the best eCommerce content marketing we’ve found online which can work well for any eCommerce-related website.

Venngage

Venngage has content places all across the site, incorporating visuals and product templates. Articles are so helpful that users don’t feel like they’re being sold to and for this reason, the Venngage site has attracted hundreds of linking from all over the Internet.

Beardbrand

Beardbrand generates 69 percent of its organic traffic from blog-based content marketing. Content’s always informational and never sells directly, with pieces like ‘How to grow a THICK BEARD’ being major hits. If you focus on releasing high-value once-in-a-lifetime information-friendly pieces like this, you’re going to get clicks.

Proflowers

Proflowers uses long research-driven articles like its ‘151 Types of Flowers’ article which has information on the flowers, seasons, time zones, and more. Although time-consuming to assemble, this one article generates more than 17,000 visits in organic traffic monthly. Proflowers’ blog content is responsible for 42 percent of its organic traffic overall.

Bespoke Post

Bespoke Post earn close to 100,000 organic visits monthly in large part because of their eCommerce content marketing plan. Like other brands on this list, they use simple and straightforward titles that instruct, inform, and educate a la ‘How to Tailor Your Own Clothes’. Content’s focused on attracting eyes to the site, rather than in selling, selling, selling.

Angie’s List

Angie’s List sells several products from many different industries and has an extensive articles section that accounts for over 30 percent of its organic traffic. Angie’s List creates unique content you won’t find anywhere else, almost always incorporating images and video that go above a standard blog. This is key – always go above the standard and deliver something attention-catching.

Northern Brewer

Northern Brewer has built a knowledge base, filled with helpful how-tos and information for consumers. Educational content like this always scores big in eCommerce as it serves to bring more eyes to your site. For beginners who don’t know what to write about, do what Northern Brewer has done. Take a look at your products and ask yourself what info a buyer would want to know. Structure your articles accordingly.

Boll & Branch

Boll & Branch uses standard blog posts, for the most part, that are relatively short in comparison with other eCommerce sites although they carry some longer, more information-driven content. Boll & Branch is a perfect ‘typical eCommerce site’ example of how to work a basic content marketing plan. The result of their work is that these blogs bring in about 20 percent of all their organic traffic.

Tap into high quality digital marketing strategies from Unlimited Exposure today and see the benefits in organic traffic growth. Your product pages will be inspired, your traffic analytics will boost, and most importantly, you will sell more. Sales are the only result that matters in eCommerce. Tap into your potential with UE.

Source : https://unlimitedexposure.com/basic-digital-marketing/1012-7-examples-of-the-best-way-to-market-ecommerce-and-selling-product-online-through-content-marketing.html

Selling to the upper middle class and “the rich” isn’t an easy task. What’s effective in marketing towards them is not going to be the same as what worked for other demographics. The most effective offline or digital marketing approach for upper classes relies on you developing a thorough understanding of their buyer personas. Here are 6 things to know about Canada and the US’ super rich, and their personalities, needs, passions, and desires.

6 Things You Need to Know if You’re Marketing to the Upper Middle Class and the Super Rich

Self-made wealth.

Analyzing the world’s 400 richest people, Forbes found that 71 percent of them more or less became rich based off their own ambition, drive, and hard work. They didn’t come from money, didn’t have large inheritances, and worked tirelessly to achieve what they have. In assembling marketing, you don’t want to assume the upper middle classes are unintelligent or spoiled. Absolutely, some are. A lot aren’t though.

Higher education.

Although some of the world’s upper classes have attended top universities, the vast majority of them either went to normal Canadian or American universities, or they didn’t go at all. This isn’t saying the demographic is uneducated. They very much are. That said, they aren’t Ivy League like some may assume them to be. When assembling content marketing, video, email, or social media, it’s important to know you’ll be marketing towards several different education backgrounds.

They’re very married.

The upper middle classes and super rich marry in big numbers. In fact, of the Forbes 400, more than 98 percent of them are either married or have been divorced. The majority of the upper classes are married to their first spouses at a higher percentage than the general population. Certainly keep this in mind when developing your digital marketing materials. A lot of the upper middle classes value commitment, family, and marriage, and this should be reflected in your messaging.

They’re older.

The upper middle classes and very much the super-rich are older than you might expect. The youngest of this class are in their early 30s but a lot, as you’ll find, are in their late 40s, 50s, or 60s. Ages here usually skew towards seniors and Baby Boomer-style marketing may be preferable to them. There’s a lot that has been theorized as to why the upper classes are so much older i.e. income doesn’t equal wealth, more time equals more equity, and more time to hold onto gains. Regardless, the age makes something like social media not as effective as it would be with a younger crowd.

Geographically, they’re very spread out.

Upper classes used to congregate in cities and granted, some still do. A lot however choose to leave, in order to maximize their income and spending power. They usually reside outside of big cities and sometimes in less popular places. If you’re marketing nationally or internationally, geographic area can be very tough to pin down. The best thing a brand can do is to note analytics, like website traffic and social media numbers, to see where you’re getting your hits.

What motivates them.

The upper classes, in general, are very hard workers and a lot of them share a common mindset. They’re suspicious of people who are not symbols of hard work, they’re genuinely interested in verifying others’ credentials and hearing their stories, they’re pressed for time, eager for competency and convenience, and worry about loss of money, power, status, and security. In many aspects, they’re no different from the general population, seeking the approval, recognition, and respect of their peers.

Market to the upper classes with a highly experienced digital marketing company in Unlimited Exposure. Utilizing SEO, web design, content marketing, social media, video, email, and more, Unlimited Exposure uses advanced campaigns to achieve massive success for our clients. Your success is our highest priority, when you sign on. Contact a representative today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1011-6-things-you-need-to-know-if-you%E2%80%99re-marketing-to-the-upper-middle-class-and-the-super-rich.html

Headlines are the ultimate decider between whether an email gets opened or if content gets read. Did you know five times as many people will read your headline than the body of an article – it’s true. An ineffective headline that doesn’t grab a reader’s attention right away wastes the content it’s supposed to support. More than half of Internet users spend 15 seconds or less on reading an article online. Your focus on writing a high-value, impactful headline is key.

3 Highly Effective Headline Writing Techniques for Digital, Blogs, Social Media, and Email

Your working titles.

If you know you’re going to be putting together a lot of headlines, come up with a list of basic templates for headlines. A magnetic headline is one that’s unique, specific, which conveys a sense of urgency, and which is useful to the reader.

Let’s keep in mind that headlines are not topics. Headlines don’t need to be literal translation of the theme of an article. For this reason, you should know your topic and what you’re writing first. Then, choose your title. Write down 2-3 working titles and then you have some options.

An accurate headline.

Don’t promise anything you can’t deliver, in your headline. Writing a blog post or crafting social media messaging, be accurate in your headlines. A click-friendly headline doesn’t work if it doesn’t deliver. Respect the reader’s intelligence and set the right expectation.

Develop formulas.

Here’s the fun part. You get to experiment with different formulas for headlines to see what resonates best with your audience.

 Numbered listicles. Use a number in your headline that promises an organized list in your article. For example, ‘7 Best Digital Marketing Companies in Toronto’ or ‘Top 7 Ways to Prepare French Toast’.

 Use alliteration. Consumers like headlines that flow off the tongue naturally. Alliteration is powerful yet subtle enough that it doesn’t necessarily register as a strategy for some. Consider examples like ‘Ways to Write a Blog’, for inspiration.

 ‘Who’ generates up to 22 percent higher click-throughs than ‘why’. Although both are effective in headlines and should be used, this is a statistic worth keeping in mind.

 Trigger words. Words like ‘Free’, ‘New’, ‘Proven’, ‘Easy’, and ‘Secret’ are click-friendly, persuasive words that are simple enough to add into almost any headline without hassle and they’ll help you with your CTR.

 High-value adjectives. Make a list of the most interesting, adaptable adjectives you can. ‘Fun’, ‘Amazing’, ‘Incredible’, ‘Effective’, ‘Absolute’, and ‘Essential’ are all excellent adjectives to include.

 Keyword-driven SEO strategies. Don’t forget to include keywords and SEO strategies into your headline. Using the right keywords can boost your organic traffic in a big way.

 Limit the amount of words. Headlines with 12-14 words get the most clicks on social media platforms like Instagram, Twitter, and Facebook. Anything more is going to lose clicks and anything less may be seen as low quality by some consumers.

 Use the basic formula of ‘Number’ or ‘Trigger Word’ + ‘Adjective’ + ‘Keyword’ + ‘Promise’. This is how you write and deliver a basic yet effective, persuasive headline.

Unlimited Exposure would love to help you craft the perfect digital marketing campaign with guaranteed results. Boost your conversions, increase leads, and don’t have to do all the copywriting yourself. Hire the experts at Unlimited Exposure today to instantly give your brand a boost.

Source : https://unlimitedexposure.com/basic-digital-marketing/1010-3-highly-effective-headline-writing-techniques-for-digital,-blogs,-social-media,-and-email.html

SEO usually breaks down on keywords, image optimization, and coding principles. Not discussed nearly enough, search intent and the psychology behind it can be tremendously helpful to optimization methods.

Why search intent and SEO are intertwined is because of how understanding intent can set you up in front of the customer at any and all stages of the purchasing journey, just based off the knowledge of what keywords to use. Some consumers have no idea about your brand, while others are just becoming aware of your products and services. There’s a different SEO strategy customizable for each and it all has to do with intent.

Search Intent is a Quick, Easy Method to Understand What you Need to Do with your SEO

Search intent can essentially be broken down into three unique categories – informational, transactional, and navigation.

Informational search intent.

Informational searches are generic, likely to be done by those wanting to learn about a subject, and aren’t expected to convert. Informational search intent is easy to capitalize on and build content marketing for. Although they may not produce high conversion, this technique can produce stronger awareness for an unknown brand. Consistently ranking high here elevates you above the competition and puts you more into featured snippets or related SERP features.

Transactional search intent.

Transactional searches are made when a customer is ready to buy a product. eCommerce marketing focuses around the transactional, developing SEO strategies on content based on products or services. For any website selling online, transactional searchers are so important. eCommerce companies are recommended to prioritize this type of search intent above others and create content accordingly.

Navigational search intent.

Navigational searches are when a user already has a destination in mind, such as if they’re Googling a well-known website or brand. They usually put in a single search term to arrive at the page. SEO strategies aren’t really going to appeal to navigational searches as a user already knows who you are. As long as titles, images, video, and website pages are properly coded according to SEO standards, which is easy to do, it won’t be a challenge to find out through navigational searches.

How to make search intent actionable.

Google loves search intent, categorizing them as ‘Know’, ‘Do’, or ‘Go’, corresponding directly with informational, transactional, and navigational. Depending on your site, any of these three can be a way to establish you at the top of first page results. When building SEO keyword lists, search intent should play a role. Consider intent-based keywords with words like ‘Buy’, ‘Order’, ‘Purchase’, or a product or a brand review. The more action you infer and how you blend your keywords will be key to where you rank.

What search intent is all about.

Understanding the mindset of a user gives you the chance to structure every sentence and paragraph to your prospect. In 2019, SEO continues to get smarter and more advanced. Simple keyword optimization works to a degree however when mixed with search intent, you’re taking your website to the next level. Don’t let your competitors gain the upper hand on you. Create content that’ll give you first-page and first-place rankings like your website deserves!

Search intent is next-level search engine optimization, going beyond plucking keywords on volume and competition. Achieve SEO success with long-term organic growth via the digital marketing experts at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1009-search-intent-is-a-quick,-easy-method-to-understand-what-you-need-to-do-with-your-seo.html

Get Customers Involved with Your Digital Marketing and See Engagement Soar!

With customers engaged in your Internet marketing, you’ll be shocked at the impact word-of-mouth can have on acquiring more leads. Referrals bring in big business and are sometimes referred to as the ultimate marketing tool. Consumers are more likely to buy a product when it’s been referred by a colleague, friend, family member, or influencer they trust. Social media campaigns, hashtags, email marketing tips, and elsewhere, when you get your customers involved, engagement soars, business peaks, and profits hit new heights!

Get Customers Involved with Your Digital Marketing and See Engagement Soar!

Events.

Customer engagement events – such as product training, roundtable discussions, peer-to-peer networking, or product showcases – can attract new customers and create conversation on a brand. If this is appropriate for your company, use social media and email to get the word out while encouraging customers to bring a friend.

Video testimonials.

Video testimonials from customers give them a platform to share their experience with your product. Customer videos like these can evoke emotion, in a way that a written blog or content marketing post cannot.

Photo-sharing contest.

User-generated content has high engagement all over it. Consider encouraging your social media followers to take photos with your product or branding and sharing them online, in a contest for an incentive of some kind. A monthly or seasonal gift card giveaway or a free service is one idea.

Client feedback.

Ask for client feedback when selling a product or service. For clients who are extremely happy with what you’re offering, consider using their responses as testimonials – with their permission, of course.

Documentary-esque videos.

A great digital marketing engagement tip is to use documentary-style videos, giving your audience a view into how certain products are made, how services are offered, or more about your brand. Work on delivering an emotional impact or in storytelling, prioritizing the ‘why’ rather than the ‘what’.

Affiliate programs.

Some companies may be able to launch an affiliate program to incentivize referrals. Affiliate marketing also allows customers to earn revenue from spreading the word about your brand. Through personalized links, you can track and reward referrals.

Customer stories.

Customers are the biggest asset your business has. Tell their stories. Encourage user-generated content through social media posts or writing a blog and sending it in. Talk to your customer, consider asking those you find interesting permission to tell their stories, and produce a blog or video. Retelling these stories is a human interest element that will get other customers’ attention.

Interactive content.

Consumers love interactive media, be it images, GIFs, videos, or personalized messaging. For brands, an interactive widget on a site, a calculator, or something the customer can interact with will give them opportunity to engage deeper with your product or services.

When we incentivize and reward customer engagement, more will get involved. When the involvement is public, this will help to advertise your brand. This boosts awareness, leads, conversions, and numbers all around. Customer engagement is an organic way to get people excited about your brand and to attract more attention to you. The more visible the engagement, the better, whether it’s on social media, email, or on your website. Big results await! If you’ve struggled with engagement, we hope these ideas are something you can use. For more information on how to experience an increase in your digital marketing analytics with improved engagement, contact the experts at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1008-get-customers-involved-with-your-digital-marketing-and-see-engagement-soar.html

It can be time-consuming keeping up with your digital marketing campaign to meet objectives. Automation is a tool every marketer uses and with reason. It’s software to help automate some aspects of a campaign, allowing a business to produce higher quality leads without having to invest any more time than they already are.

Digital Marketing Automation is the Revolution in Lead Generation You’ve Been Waiting For

Up to 49 percent of companies use digital marketing automation regularly. There’s no reason not to jump on board with something that’s re-defining how we market on the Internet. Imagine how much time you could save if you had a single program to automate an email marketing campaign, sending out emails when you’re most likely to convert a lead. Alternatively, let’s say you’re managing a few different social media accounts, software can help to make posts at the most opportune time when you know you’re most likely to attract and covert audience.

Automation doesn’t stop there, either. You can also use it to segment audience and to send categorized messages that are personalized to a customer’s unique situation. For example, let’s say a customer buys a product from you. Through digital marketing automation software, the customer can be added to a list of ‘buyers’ and is then sent an email to follow-up with a few weeks later. Any time a user clicks or opts in to something surrounding your brand, automation categorizes them and assists you in potentially deriving more or larger purchases, or increasing engagement.

In its most basic definition, automation will help you respond to customer behaviour in the same way you would if you were behind the computer except you don’t need to be. If you’re a beginner in digital marketing, perhaps the simplest form of automation comes with email marketing messages. Encourage users, readers, and followers to opt-in to receive emails from you. As you capture email addresses, you can segment them off into categories with specific email campaigns ready to be deployed.

There are several examples of email marketing campaigns done right with digital marketing automation. As a kind reminder, car company Nissan sent maintenance reminder email messaging on an automated schedule. This was purposeful messaging not seen as spam by the user. When you take one of Coursera’s online educational courses, there’s a digital marketing automated email sent off with recommended courses based off a user’s prior behaviour. Regularly, AirBnB sends customer engagement emails checking in with past customers and working to re-engage with them.

Those are all automated interactions that assist in cultivating and converting leads. When used correctly, automation can be an absolute revolution in how a company generates leads and converts them. You’ll be pleasantly surprised by how much you can accomplish through automation. Even with automation though, you do need to do your research into who your audience is, what type of messaging and tone is most appropriate to their needs, and when the best time is to send a message.

Are you looking for big results with a high quality digital marketing campaign? We specialize in email, social media, video, content marketing, and have a wide wealth of time-tested Internet marketing strategies to win you leads, conversions, and brand awareness. Contact Unlimited Exposure today for more information on how you can increase profits through automation and effective strategies.

Source : https://unlimitedexposure.com/basic-digital-marketing/1007-digital-marketing-automation-is-the-revolution-in-lead-generation-you%E2%80%99ve-been-waiting-for.html

Are you launching a new email marketing campaign? Have you struggled in the past with creating effective, profitable email marketing messaging? If you answered yes to either of these questions, these are a few tricks to help maximize your results.

9 Amazing Tricks to Use on Email Marketing Campaigns to Save Time, Effort, and Money

A/B testing.

How to get more email subscribers means nothing if your email marketing isn’t purposeful and effective. A/B test email copy frequency. Test subject lines, CTAs, and preview texts. See what works for your audience and follow it.

Contextual CTA buttons.

CTAs shouldn’t be generic. Ask yourself if your CTA is descriptive enough, if it’s easy to act on, and/or if it’s hard to miss. A CTA should create a sense of urgency while mixing well with all elements around it as well as the text in the email.

Use a cliffhanger in your subject.

The best way to get people to open your emails is to make them curious with a cliffhanger. Cliffhangers hold something back from the reader, driving their curiosity to click. You can do this by asking a question or using an incomplete subject line, such as ‘The secret to success is…’ although you want to be careful not to overuse it as cliffhangers can get annoying.

Prioritize engagement.

In email marketing, the purpose of a message is not to boost sales but rather, it’s to increase engagement. Focus on building a relationship with subscribers. Let them know more about you and don’t sell so hard in every message you send.

Maintain email subscriber lists.

Remove email addresses that are hampering your delivery and affecting your email credibility. Important as it is to grow your email subscriber list, you’ve got to filter out the subscribers who aren’t responding due to a technical issue.

Double-open strategy.

Double-open strategy is when you re-send the same email to the subscribers who didn’t open your first email however you do so with a different subject line. Studies have shown, more subscribers will open your emails when you do this and you won’t have to craft an entirely new email. Remember, 7 out of 10 people on your email subscriber list aren’t going to open your message. When you re-send with a newly captivating subject line and optimized text, this increases.

Concise subject lines.

A subject line should not be long. Did you know 51 percent of email marketing messages are opened on mobile platforms – it’s true. You don’t have space to be anything else but concise and compelling. Keep things short with numbers, symbols, emojis, and creativity.

Your preheader is important.

Just as central to your email as the subject line, your preheader text can increase open rates. So many businesses neglect to fill this space with something eye-catching and click-friendly. Preheader text is almost like a second subject line. Use it as such and approach with care.

Don’t send too many emails.

A recent study showed 46 percent of email subscribers will either mark your emails as spam or unsubscribe altogether. That activity has to do with too many messages being received, among other things. Cap how many emails you send to a subscriber and be reasonable.

Unlimited Exposure invests a lot into its email marketing campaigns. If you are looking for a campaign that will generate for you your maximum result, contact a representative today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1006-9-amazing-tricks-to-use-on-email-marketing-campaigns-to-save-time,-effort,-and-money.html

Snapchat has 100s of millions of daily users and over 10 billion video views per day. It’s an underrated and oftentimes forgotten about way to generate leads, attract customers, and maximize brand awareness.

5 Unique Snapchat Marketing Strategies to Liven Up your Social Media Numbers

Although Snapchat may be a little less friendly to advertising than Facebook or Twitter, the platform still has a huge audience to tap into. It’s a unique design, offering a different way to construct a brand narrative and to pursue digital marketing.

When you get Snapchat social media marketing right, the rewards can be astounding. Achieve a big return on your Snapchat spending by following what’s worked in the past for other brands and pursuing what works for you. Here are a few of the most successful Snapchat campaigns in recent memory.

Cisco’s ‘Day in the Life’

Hardware manufacturer Cisco launched a series of videos in a ‘Day in the Life of a Manager’ series. This campaign helped to humanize the brand, showing Cisco’s own managers and made the mundane fun. To this point, even a ‘boring’ brand can still make things fun and appealing simply by telling the right stories.

Sour Patch Kids’ Sour Then Sweet Hijinks

Sour Patch Kids’ 2014 Snapchat marketing campaign targeted its teenage candy fans in the US through using its branded characters to target popular holidays, ranging from Halloween to baking tutorials. Via these videos, the brand won 120,000 new followers and earned more than 2.3 million impressions. Sour Patch Kids’ Snapchat video marketing were fun, mischievous, and quirky – absolutely perfect for the social media platform.

Grubhub’s Recruiting Campaign

Grubhub first started advertising on Snapchat in 2013 and in 2014, launched a recruitment drive searching for social media savvy marketers to work as interns. Grubhub sent out a series of Snapchat images telling users to doodle and send their best through Snapchat to the company. This resulted in a massive campaign that brought in hundreds of leads. All it took was the encouragement for its fans to doodle.

Gatorade’s #GatoradeDunk Lens

Gatorade created a customized Snapchat lens for Super Bowl 50 which allowed users to simulate getting dunked, just like a coach of a winning football team. Through an influencer sponsorship from Serena Williams and under the #GatoradeDunk hashtag, the campaign was viewed on Snapchat more than 100 million times that weekend. This helped to capitalize on a trendy event, giving users a closer connection to something they loved while gently advertising the Gatorade brand.

Netflix’s Gilmore Girls Campaign

The return of Gilmore Girls in 2016 brought with it a unique Snapchat filter campaign. Netflix distributed 10,000 paper coffee cups with scannable codes in a variety of cafes across the US. Users with these cups would unlock an exclusive Gilmore Girls Snapchat filter. Fans, naturally as one would expect, shared these codes online and with that more and more users gained awareness of the popular TV series revival. So why not consider launching your own interactive Snapchat filter campaign – it’s certainly an idea!

If you’re targeting a younger audience on a global scale, there are views, followers, and engagement opportunities easy to grab via Snapchat. Get started with Snapchat with some of our strategic recommendations personalized to your industry and region. Do you want to add Snapchat to your social media marketing campaign? Do so today and speak with a digital marketing expert at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1005-5-unique-snapchat-marketing-strategies-to-liven-up-your-social-media-numbers.html

3 Ways to Writing an eBook can Boost your Content Marketing and Add Value to Your Brand

Content is a powerful tool to reach prospects and convert leads into ready-to-buy customers. Content can exist in a variety of formats, from blogs to infographics to YouTube videos. One content type some brands discount is the power of downloadable eBooks.

3 Ways to Writing an eBook can Boost your Content Marketing and Add Value to Your Brand

eBooks can communicate a sense of value and importance a series of blog posts can’t. As a digital marketing tactic for lead generation, eBooks can be used to gather contact information and email subscribers while making long-term fans. eBooks are one of the most underrated yet effective lead generation tools a brand has and is supported by marketing storytellers like Neil Patel among others. Here are 3 ways writing an eBook can elevate your business and drive more leads.

Email subscribers.

The most obvious way writing an eBook can boost your content marketing plan is through the accumulation of email subscribers. For anyone who wants your free eBook, ask for their email. Potential customers are more likely to give over their contact info when they are receiving something of value.

After you have an eBook written, don’t forget to structure an SEO-friendly landing page with a CTA relating to providing an email in exchange for your eBook. Further marketing of your eBook can happen on social media and in on-site blog posts. As a lead generation tool, an eBook has a long shelf life.

Strengthen your brand.

Use an eBook to demonstrate authority on a chosen subject, answering questions and sharing knowledge without charge. According to a recent study, over 63 percent of consumers will only buy from brands they view as trustworthy and authentic. An eBook is an opportunity to consult buyer personas and learn how to appeal to your customers’ needs, wants, and desires. If you can’t think a subject to write about, consult your SEO keyword list, search social media to see where the discussion is at, or speak directly with customers.

An eBook doesn’t have to be lengthy. In fact, some are only 2,000 words or less. Regardless of how long yours is, ensure each chapter is concise and effective at communicating its message. Ensure your eBook is done professionally as well, with a branded look that’s unmistakably your own. Through striking visuals and high-value content, you can establish yourself as an authority in your field.

Centers your marketing campaign.

An eBook digital marketing campaign helps you explore complex topics to drive more traffic. Today’s users enjoy deep dives, as evidenced in the preferred blog length being between 1,500 and 3,000 words. An eBook gives you a stage to explore a subject in length. Also, content from your eBook can be repurposed as excepts for blogs, in email marketing, in infographics, turned into social media video, or made into a podcast.

When you effectively write an eBook, there’s a lot of ways to maximize the content inside to increase leads and conversions without having to come up with more content. Of course, tweaking and tailoring content to the medium is key.

Writing an eBook tips can help increase your organic search rankings, maximize leads, and provide content you can repurpose again and again. For more tips on how to build your digital marketing campaign, speak with the experts at Unlimited Exposure. Build brand awareness and maximize revenues in a big way!

Source : https://unlimitedexposure.com/basic-digital-marketing/1004-3-ways-to-writing-an-ebook-can-boost-your-content-marketing-and-add-value-to-your-brand.html

3 Ways to Boost your Brand Success with No-Cost Digital Marketing Strategies

As daunting as it is trying to build a brand from nothing and with only a limited budget, it can absolutely be done. In the world of digital marketing, it’s not about who has the biggest pockets. It’s about the most effective messaging and the most efficient way at delivering this message outwards.

3 Ways to Boost your Brand Success with No-Cost Digital Marketing Strategies

Against well-established competition with more momentum in the digital marketing game, you need to work harder, smarter, and be more creative. No matter your circumstances, here’s opportunity to get some attention on you without much of a budget. Be it on social media, YouTube video marketing, email marketing campaigns, content marketing, SEO, or otherwise, there’s organic growth for you out there waiting to be had – all it takes is learning how.

Your product needs to be the focus.

Instead of focusing on building your brand through messaging and storytelling, there’s time for that. You’ve got to focus on your product, how your product impacts people’s lives, and in featuring your product’s benefits. Focus on ways to emphasize the uniqueness of your product. Getting a consumer to spend their money is much easier to do when the value propositions are clear. Simplify your messaging by focusing on top products you think will yield the biggest and best return. There should be plenty of opportunities on social media, SEO, and in content marketing to share what your products and/or services are all about.

Cultivate an engaged brand following.

Look at your brand and find the people that are willing to push your products or services without even being asked. In every audience, there are people acting as sort of unofficial micro influencers, pushing your brand to their friends and family. Consumer opinions online are trusted more than any form of straightforward digital marketing is. People are online looking for well-established, legitimate products. If you’re new and you can get word-of-mouth going, this communicates a level of authority you didn’t have before. As a bonus, seek ways to encourage your audience to share your brand on social media, email, and elsewhere as well.

Make sharing your brand easy.

If your product is strong enough and there’s reason to do so, consumers will share your brand online. So all you need to do is make it easy for them. Encourage sharing on social media, embed social sharing links on your website, and find ways to pull in platforms like Instagram, Facebook, Twitter, and others. Any content you create and publish should have links ready to share the content with others via social media. Add incentives to this sharing opportunity and you’re sweetening the deal for the consumer. Like the other no-cost affordable digital marketing strategies on this list, this still comes down to you having a very good product and/or services.

For entrepreneurs, start-ups, and small businesses who have a unique product they believe in, budget shouldn’t hold anyone back. Get the word out by boosting your brand awareness, employing these digital marketing strategies almost anyone can do. For those that hope to go beyond, you can do so with Unlimited Exposure. As the experts in social media, SEO, content marketing, video, email, and more, we can help set up your brand for long-term success. Generate real results while building smart, cost-effective marketing online.

Source : https://unlimitedexposure.com/basic-digital-marketing/1003-3-ways-to-boost-your-brand-success-with-no-cost-digital-marketing-strategies.html

For consumers searching out products or services like yours, the first place they go is Google. If your website is not included in the first page of search engine results pages (SERPs), you more or less don’t exist.

Why Organic Reach is So Important to a Website and How to Increase Yours

Did you know the first rank on a Google search enjoys a 33 percent uptick in traffic compared to other listings – it’s true. As important as branding, social media, quality of product, and other factors are at publicizing your business, organic reach is still so important. It provides significant momentum which you can ride for months and even years, always finding new leads. Increase the organic reach of your website by following these tips, tricks, and strategies as a guide.

Current search ranking.

Take an honest look into where you currently rank. Thankfully, there are many tools available to let you know where you currently sit in relation to certain keywords and queries. By revisiting this information regularly, you can see whether strategies are working or not and how much progress you’re making on increasing organic traffic for your website.

Buyer personas.

Although so much focus is placed on search engines, your website should still prioritize buyer personas over SEO. Websites built on buyer personas generally convert up to 5 times more users than sites based on what’s most recommended for SEO purposes. Provide content that’s educational, insightful, and personal. Always create your website and its content with a human being in mind.

Blogging.

How people rank high on search engines is by using blogs and content that provide inherent value. That said, you don’t want to flood your website with low quality writing. Quite the contrary! The higher quality, the better. Google’s algorithms have progressed significantly in the past decade and quality of content is a huge marker on where something should rank. Copywriting should incorporate keywords naturally and in a limited fashion while humanizing your brand, keeping in mind that the primary objective of any content is going to make it appeal to your audience.

Keyword list.

Pages rank relevant to certain keywords. Refine and define a high quality keyword list, each and all relevant to your website’s content. Target keywords for each page based on what you’re selling and who you’re targeting. Use a mix of short and long-tail keywords. Think of conversion-friendly keywords, ones that drive or create conversations, what topics you’re speaking about, what’s trending, or try searching potential search queries relevant to your page to see what popular keywords come up at the same time.

Cornerstone pages.

Instead of having a website with multiple pages based on the same subject or keyword, simply create and maintain a single cornerstone page with all relevant content here. This will lead to a keyword-rich, meaningful, and authoritative page that will let search engine bots know to rank accordingly. By moving similar pages into a single long-form page, some estimates suggest organic search engine growth can increase by as much as 50 percent.

These aren’t the only strategies which can be used to help maximize your website’s organic reach. Optimizing page titles, filling in meta descriptions with keyword-rich content, using ALT tags appropriately and wisely, using anchor text, and designing a relevant URL all have a role to play. Want to know more about organic SEO results – contact Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1002-why-organic-reach-is-so-important-to-a-website-and-how-to-increase-yours.html

In its simplest definition, digital marketing is a series of strategies designed to engage existing customers and prospects. This can be accomplished through content marketing like blogs, web design, social media, video, email, podcasts, and more. For beginners all the way through to expert digital marketers, there are a number of tools which can make the job so much easier. Here’s just a few.

Top Secret Content and Digital Marketing Tools that Can Make your Job So Much Easier

Buffer

Buffer is a social media marketing scheduling software that can help distribute content across numerous platforms, allowing you to also set times for posting. On top of that, Buffer also has extensive analytics that gives you the opportunity to see clicks, likes, shares, and so much more.

Hotjar

Hotjar is a very interesting digital marketing tool that provides visualization analytics, monitoring interactions on-site and with your content. See heatmaps, video recordings, and more. Hotjar makes for a unique presentation tool, for the most part, but is still preferred by some websites.

Loomly

Loomly, like Buffer, is another social media tool. Loomly provides a calendar and interface from which all social accounts can be monitored. Where Loomly succeeds is that it also presents creative social media post ideas based on what’s trending, RSS feeds, and local events. For a website who might be falling behind with keeping up on social media, Loomly is an easy option which can help a great deal.

Hemingway App

The Hemingway App, like Grammarly and other software, highlights common spelling and grammar errors, complex sentences, weak phrases, and passive voice. If you’re just starting out writing blogs and other long-form style pieces, this app is one that can help a great deal in strengthening your skillset.

ThingLink

ThingLink creates interactive images and videos which you can then repurpose into digital marketing storytelling on sites like YouTube, social media, email, and hosted directly on site. Just some of what you can create includes image collages, eCommerce videos, touchscreens, virtual reality tours, and more.

CoSchedule headline analyzer

This is a free content marketing headline analysis tool that provides the opportunity to judge the strength of your content titles. Choose word balance, character length, and make the changes that need to be made to maximize engagement.

Pexels

Pexels is one of a handful of amazing websites that provides high quality, high definition, and completely free photos under a site license. All photos are easily searchable, derived from user uploads and sourced from a variety of places. These can be applied on blogs, social media, email, and other digital marketing platforms.

Portent’s Content Generator

Portent’s Content Generator is a free blog writing tool where you put in a keyword and the generator suggests different article titles to write from. For inexperienced writers or content marketers who are at a roadblock, this can be a fun way to exercise the possibilities ahead.

QuestionDB

QuestionDB is a free database of questions posed online, across a number of databases such as Reddit. This digital marketing tool gives some insight into what people are talking about online, their concerns, questions, and where the trends are. You can use this information to develop all sorts of strategies from, employing them through social media marketing, email, and elsewhere.

For real results in digital marketing, content creation, and social media, speak to an expert at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1001-top-secret-content-and-digital-marketing-tools-that-can-make-your-job-so-much-easier.html

The Ultimate Guide to Defining Buyer Personas in your Digital Marketing and win more Business

Buyer profile + buyer insights = all the information you need to cultivate leads, conversions, and sales.

That’s the equation the most successful digital marketing companies have used to plan campaigns and create content. Engaging your target audience is a necessity to any sort of success in business. A buyer persona is where this starts. ‘Buyer personas’ represent different segments of your customer base, identifying their needs, lifestyles, and how your products or services solve their problems.

The Ultimate Guide to Defining Buyer Personas in your Digital Marketing and win more Business

The first step in the ultimate guide to buyer personas is one has to invest in doing the necessary research to understand their audience. Identify who they are, what they want, and the types of products they’re looking to buy. Launch surveys and polls if you have an existing customer base, interview customers one-on-one if you have a brick-and-mortar location, and/or look at your competition’s clientele to see where customers are coming from.

As an example, personalized email marketing campaigns produce 18 times more revenue than non-personalized ones. The better you know your customers, the more effective and successful your digital marketing will be. Another key to creating buyer personas is to evaluate analytics. Your website already has so much data in it, such as where your visitors are coming from, used keywords, where they bounced, and how long they stated on site for. This information will also help in understanding your clientele and the buyer personas you’re about to build.

After you have some idea on your buyers, now it’s time to create a template for your buyer personas for digital marketing. On a template, you’ll want to include a persona name, their profession and details of their role, age, gender, salary or household income, location, size of family, education level, any goals or challenges they have personally or professionally, values, common objections you’ll run into during the sales process, and what your elevator pitch to them would be.

This is just a starting point for the sorts of things you want to know about who your customers are. Additional details can also be helpful in targeting your efforts. Things like hobbies, favourite websites, preferred news sources, and most used social media have value. If after all this, you’re wondering why you even need to put in the work to arrive at a buyer persona, here’s why. It’s provable in the results.

Numerous companies have seen big sales increases from the benefits of buyer personas. The low budget travel company JetBlue saw social media increase by over 74 percent when they employed buyer personas. Others have seen engagement on email marketing improve, video and social sharing increase, and ultimately more sales and revenues. At the end of the day, investing the time to care about who your customers are and finding out about their stories is strategy to be more successful on every front. Customer service, sales, leads, conversions, engagement, clicks, likes, shares, etc. – it all goes up!

Are you ready to improve your digital marketing in Toronto? Give Unlimited Exposure a call. Our expert marketers, social media team, and copywriters will help you engage and convert users employing buyer personas in the process. Creating buyer personas for a company will help them grow, evolve, and manifest long-term success. Get results!

Source : https://unlimitedexposure.com/basic-digital-marketing/1000-the-ultimate-guide-to-defining-buyer-personas-in-your-digital-marketing-and-win-more-business.html

Smartphone Mobile-First Indexing is a Detail no SEO Marketing Campaign Should Forget

Few people out there aren’t carrying around a smartphone on their person when they leave home. This just goes to show how interconnected the offline and online world is. For digital marketing, this has also opened up whole new avenues for brands and websites to explore.

Smartphone Mobile-First Indexing is a Detail no SEO Marketing Campaign Should Forget

Mobile Internet use surpassed desktop back in 2014, believe it or not. A few years after that, Google made the decision to adopt mobile-first indexing in their SEO algorithm. Mobile-first indexing means that sites that are equipped to be mobile responsive will rank higher than sites without this ability.

Prior to this switch a few years ago, Google valued desktop websites more however as the usage trend has changed, the algorithm has had to adapt. So what does this mean for your website – well, if you have an SEO digital marketing strategy and your site is not mobile responsive, you may be wasting your money.

There’s no excuse not to have a mobile responsive website in this day and age. If you don’t, all efforts for organic traffic through Google is being sabotaged. As a user, see it from their perspective.

Who wants to go to a blog on their smartphone only to see that it’s in its desktop version – no one. They have to use their fingers to zoom in just to read it, and then scroll back and forth, line by line just to see it.

Who wants to go to their favourite eCommerce online shopping page to see that on their mobile phone, it’s in desktop format – no one. By not going mobile responsive, you’re cutting down on the amount of people who could and would otherwise become customers of yours.

A mobile responsive web design adapts a website’s presentation to meet the size of the screen it’s being viewed on. It’s nothing new and has been around for decades, primarily via CMS platforms. In terms of how this impacts your SEO strategy, even if you’re doing everything right, you’re still not getting ahead of any competitor if you don’t have your pages smartphone adaptable. Although one’s personal preference may be desktop, there’s probably more smartphone users coming to your site than people on desktops.

Fortunately, a lot of the digital marketing and SEO world recognize the importance of mobile-first indexing. It’s usually one of the first things checked. Is a website mobile responsive – if yes, excellent, move onto the next SEO strategy. The thing about SEO is that it’s never just one thing which will get you to the first page and then, to the top of the first page of Google. It’s a lot of small things. Alternatively, if a website wants to get dropped from its first place ranking or a first page position, all it can take are a few small errors in design or approach.

What does the future of SEO hold? No one knows. It all depends on the user. Presently, we know users have moved to smartphones inspiring a mobile-first index which can’t be ignored. If you’re serious about ranking high with SEO, give Unlimited Exposure a call and let us help get you to where you need to be. SEO is very competitive. You don’t have to do it alone. Alongside dozens of other strategies, when you optimize for mobile, you’re putting in the work to rank higher. Contact us to learn more.

Source : https://unlimitedexposure.com/basic-digital-marketing/999-smartphone-mobile-first-indexing-is-a-detail-no-seo-marketing-campaign-should-forget.html

How to Fix the Top 10 SEO Mistakes Common to Newbies in Digital Marketing

Have you recently started your first website? Are you wondering why it’s not ranking as high as you’d like on search engines like Google, Yahoo, or Bing? Sometimes even the simplest mistake can completely jeopardize a website’s SEO rank. Here’s the most common SEO mistakes new websites make and more importantly, how to fix them.

How to Fix the Top 10 SEO Mistakes Common to Newbies in Digital Marketing

Bad title/content.

Sometimes a website doesn’t rank well because, plain and simple, the content’s not very good. Producing visually attractive content that’s meaningful, informative, and authoritative is what drives organic SEO growth and ranking your site on the first page of Google.

Social media.

A strong social media presence on relevant sites like Facebook, Instagram, Twitter, and others works in your favor. It lets the SEO algorithm know how to better index your pages and signifies there’s some authority to your brand.

Lack of text.

Images and graphics are wonderful. If they’re replacing text however, this may be affecting where content’s ranking on search engine directories. Always use text headings and banners as this will make it possible for search engines to properly classify your page in accordance with a relevant keyword.

Google Console.

Google Console is a wonderful SEO tool but a lot of websites either don’t use it well or they altogether ignore that it’s there. Use Console and Analytics to understand where search engine traffic is coming from, and the changes you need to make to improve your situation.

The wrong keywords.

Select keywords optimized for what you’re actually selling and the audience you’re looking to appeal to. Use a keyword research tool to see what’s popular, what’s working, and to arrive at some definition for how you want to approach your SEO keyword strategy.

Improper <H1> tags.

The heading-1 tag should be used to identify the title for the whole page. They should not be in multiples across a page. This will confuse search engine bots. Always ensure a page is properly formatted with heading-1s, heading-2s, etc. as needed.

Slow server.

The speed at which your website loads can have a massive effect on SEO ranking. One of the more common SEO mistakes is a slow server. If your website’s not loading at the speed it should, consider optimizing its web design or move to a faster server.

No organized link structure.

All pages should be properly linked together and structured in an orderly way. If you don’t have an intuitive architectural layout of your website with an XML file to make updates or corrections as needed, it’s a mistake. Always ensure the structure of your website is easy for search engine bots and users to navigate.

Flash compatibility.

Websites using Flash may encounter some difficulty in browsers, even though it can be a very attractive web design component. If you’re definitely using Flash, you’ll want to create an HTML alternative for this content in case it does not come up as well as for search engine bots to understand what’s supposed to be there.

Internal linking.

Internal linking done wrong or not done at all is a huge missed opportunity for SEO. Proper interlinking helps a user discover more pages of your website, increases the importance of individual pages, and gets pages ranked higher on search engines.

These are all avoidable SEO mistakes. If you have a website, any of these could easily take you down and lower your organic reach. If you want to rank higher on search engines, see more organic traffic, and learn more about the secrets of successful SEO, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/998-how-to-fix-the-top-10-seo-mistakes-common-to-newbies-in-digital-marketing.html