8 Ways Digital Tech has Permanently Changed How Business is Done in Toronto

Tech’s been driving society for years now, and business in Toronto has seen many changes in recent decades because of the technology which has come and gone. Smartphones, iPods, social media, digital marketing channels, and how we interact person-to-person has all had an effect on business.

8 Ways Digital Tech has Permanently Changed How Business is Done in Toronto

Data.

It’s easier than ever to accumulate data and analytics, which has helped digital marketing agencies in Toronto a great deal. Some data is more important than other data though and so companies are challenged to know which metrics are most important, how to process these analytics, and how to use this information to personalize content to your customer base.

Intimacy.

Tech has made things more intimate. Businesses can learn more about their customer than ever before. Smart companies are using this data to create personal marketing messages highly effective at delivering results. In fact, 85 percent of users are more likely to buy a product when messaging’s been personalized.

Communication.

Interacting with customers today can be done via social media, email, text messaging, phone, and yes, in-person. Consumers are more demanding than ever regarding customer service and Toronto businesses are rightfully challenged to live up to their service promises. Although social media’s a major motivator, private chat groups and one-on-one messaging has also made business more challenging in many aspects and easier in others.

Transparency.

Tech has opened up transparency between consumers and the businesses they buy from. As a brand, communications should be consistent and ethical, build trust, and be direct with the customer. After all, whether they’ve already bought from you or are thinking about it, general consumers appreciate care, attention, and straightforward information from their favourite brands.

Influencers.

Tech has now made it possible to have general consumers become influencers on YouTube, Instagram, and all across social media. Companies no longer have to spend millions hiring a celebrity. Instead, they can spend minimal amounts on digital marketing agencies and influencers, and get arguably more effective results.

A faster pace.

Things are changing faster than ever. Digital tech can barely keep up. Businesses are having to adapt in a way they haven’t had to before. Continuing education has become a necessity, constantly using new digital marketing to deliver strong results.

Content overload.

In the 1990s, people complained about being inundated with advertising messages at every turn. Since then, as the digital landscape has expanded, things have only gotten worse with content overload to the max. Every minute, there are 3.3 million people on Facebook posting something new. To cut through the noise, one has to be smart with their messaging and spend intelligently promoting it.

Innovation.

The fast pace of tech development and the way the Internet has continually expanded has meant there’s more innovation in so many areas of digital marketing, small business, and selling online. All sorts of tech is making it easier for businesses of all kinds to make a name for themselves and successfully establish dominance in the marketplace.

Unlimited Exposure is a top Toronto digital marketing agency with a focus on delivering big-time results. If you’re seeking to increase leads, conversions, sales, and revenues, we can help. Specializing in email, video, social media, SEO, and all aspects of selling online, find new ways to engage with and influence customers.

Source : https://unlimitedexposure.com/basic-digital-marketing/989-8-ways-digital-tech-has-permanently-changed-how-business-is-done-in-toronto.html

There’s a lot of debate, these days, on what the best social media site is. Truth be told, each brand may have their own personalized answer based on where their audience is and what’s appropriate for them.

What is the Most Popular Social Media Platform in 2019 For Digital Marketing and Why

Analyzing current social media trends in digital marketing, Instagram is the #1 social media platform in the world right now followed closely by Facebook and Twitter. A huge social media trend that we’ve found is that while Instagram growth rates are the highest of all social media sites, Facebook and Twitter is growth is slowing down rather quickly. Although B2C brands still go to Facebook, waning interest means in 5-10 years’ time, Instagram might be where you want to invest your time.

In 2019, the top 3 social media platforms are Instagram, Facebook, and Twitter based on how marketers are using these sites. Approximately 94 percent of marketers use Facebook for social media marketing while 73 percent use Instagram and 59 percent are using Twitter.

Sadly, we are seeing a lot of marketers losing interest in Twitter. This isn’t to say that Twitter’s a negative social media site but rather, it might not be the hotbed of activity it once was. Some businesses may choose to use Twitter while others would be better recommended to try another social media platform.

Now, thus far, this has all applied for B2C businesses but what if you’re a B2B website – not surprisingly so, Facebook still reigns supreme. Up to 91 percent of marketers are using Facebook for B2B marketing while approximately 80 percent are using LinkedIn.

LinkedIn is an underrated platform with absolutely amazing potential well worth trying if you’re a B2B brand. By engaging with other professionals, publishing pieces on the platform, and making connections, you’d be surprised by how much positive momentum one can generate.

A big question a lot of us are asking ourselves is, can Facebook turn the tide of momentum to continue growing themselves as a digital marketing platform – it’s hard to say. Facebook has updated their algorithms to favor posts with high engagement while decreasing the power of those pages which have gone viral. The social media site hasn’t been able to shake the feeling that marketing on Facebook is slowly coming to an end.

Now in digital marketing, trends can change rather quickly. That said, social media like Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest, Reddit, and others have a place. It’s just a case of knowing where the audience is and how to maximize the available opportunities there. Although Facebook is on a downward trend, as is Twitter, one can’t dismiss these platforms because there are still hundreds of millions of active accounts here.

Are you looking for assistance with your social media marketing on Instagram and other platforms? Let us help. Partner with Unlimited Exposure and we’ll provide the expert guidance on how to maximize your budget on platforms like those mentioned. Generate leads, create conversions, and see big jumps in sales. We specialize not only in social media but also in video marketing, SEO, content marketing, email, and more. Join dozens of other businesses who have achieved big returns. The ROI is out there! It’s just a matter of going out there and grabbing it!

Source : https://unlimitedexposure.com/basic-digital-marketing/988-what-is-the-most-popular-social-media-platform-in-2019-for-digital-marketing-and-why.html

How to Successfully Approach the 7 Top Social Media Channels with your Digital Marketing

Creating content for social media marketing for most companies is one-size-fits-all. You may be cutting down on the effectiveness of your digital marketing by doing this, however. Each social media platform has its own audience, rules, and trend on content engagement. Not every platform is equal to the next.

How to Successfully Approach the 7 Top Social Media Channels with your Digital Marketing

Building your social media strategy, approach each platform as if it’s its own unique digital marketing channel. Depending on where your target audience is, some may be more appropriate than others. Also, if your brand is naturally inclined to produce a certain type of content, you may be better suited to sticking to a specific social platform. For example, Twitter is very journalism-heavy and ideal for short text-based messaging while photos and videos are better suited to Instagram. Here are some general rules to social media marketing.

Snapchat

Snapchat’s popularity is not what it once was but it is still very strong among younger people. Many businesses may not use this social platform as it doesn’t carry their audience nor is it the appropriate platform to produce content for. Snapchat’s a more intimate one-on-one connection and so posts usually focus on being more candid, intimate, or animated. For brands aiming for younger audiences, this might be one way to go about finding leads.

YouTube

YouTube is based around video which can range from ‘entertainment’ to ‘learning’. Video marketing on YouTube generally focuses on everything from how-to instruction to list-based videos, collaborations with other users, and sharing information. For some companies, YouTube’s perfect to help sell product by explaining what a product is and how to helps its intended audience. Instead of a video focused on ‘selling’, focus on the lifestyle of the customer your product or service can improve.

Facebook

Facebook is unquestionably the world’s social media powerhouse, with billions of active users. Users on Facebook are looking to connect with others and they enjoy sharing how they feel or what they’re doing. Capitalize on this by producing emotional-driven content looking for likeminded users. Please note emotional content can include uplifting, sad, fear, or outrage based messaging.

Instagram

The trendiest social media platform in the world is Instagram, specializing in photo and video. Instagram’s a social platform where consumers like to observe. Instagram marketing content should focus on what’s trendy, lifestyle, and desires.

Twitter

Twitter marketing is used by consumers to monitor what the conversation in the marketplace is. Twitter is perfect for live events, news discussion, politics, opinion, and ideologies. Twitter’s an excellent way to participate in cultural conversations and to hopefully drive a part of this conversation back to your site where leads can be converted into customers.

Pinterest

Pinterest is all about a user’s aspirations. Users will go on Pinterest to find designs, styles, arrangements, and recipes. Pinterest, similar to Instagram, is all about the visual. Any brand with products or services that work well in photos and images, Pinterest’s a great social site.

Reddit

Reddit is the world’s #1 crowdsource forum platform. It’s a social media site where entire communities can be found, segmented by region, age, gender, interest, and more. Reddit users go here for news on specialized topics, niches, and more. Reddit is an underrated digital marketing platform but using it can have great rewards.

For more information on social media marketing and how to succeed with your brand on platforms like Instagram, talk with an expert today at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/987-how-to-successfully-approach-the-7-top-social-media-channels-with-your-digital-marketing.html

Any brand, business, or organization lives and dies by the leads it can generate and convert. Struggling brands need to get smarter with how they find leads. How to do this can be done in many ways. Here are 7 highly effective lead generation tactics we would recommend to any website or brand who are not generating the leads they want.

7 Unique Lead Generation Tactics you Absolutely Must Try when you’re Low on Leads

Use a quiz

For all the high-tech advanced digital marketing strategies we can suggest to generate leads, something as simple as a survey or quiz can help provide lead info. Consider creating a quick on an important subject and then, inside this quiz, ask for a user’s contact info. Encourage them to share it with friends on social media. This can be a huge lead booster!

Prioritizing one choice

Brands can sometimes make the mistake of offering too many choices instead of just a few. Anything more than a few can create confusion. You want a lead to take action. Stick to only one CTA. Be clear in the action you want someone to take. Brands who have simplified their marketing messaging to one CTA, this has helped increase conversions for them by up to 25 percent.

Evaluate your web design

Revisit your web pages. You may need to re-write or re-structure some of them. If pages have spelling or grammar errors, have conflicting or inaccurate information, or are plain and bare, switch it up. Stick to your main points and benefits, and re-write accordingly. Include a clearly defined value proposition, eye-grabbing images or graphics, and a compelling CTA begging for a click.

Product or services video

Producing a product video highlighting its benefits and showing the impact it can have on a person’s lifestyle can increase leads on said product by up to 33 percent. eCommerce brands don’t have to invest big budgets in video either. All it takes it simple, straightforward videos promoted on-site as well as across email and social media – when/if appropriate.

Email course

Consider launching a free email course. Online learning is a fun way to interact with your customers and foster engagement. If a user enjoys the program, they may be willing to offer their personal information or buy a product. It can be something as simple as ’25 free tips over 25 days – 1 a day through email’.

LinkedIn

We don’t oftentimes think of LinkedIn as a lead generation social media marketing tip but for those unaware, LinkedIn has over 450 million users worldwide. For businesses, there are a lot of leads to grab here. Consider publishing pieces on LinkedIn. Think editorial articles or blogs, unique insights, and more.

Quora

Another place you can pick up leads is the question-and-answer site known as Quora. Get on there, get answering questions, and include a link to your site. This can be a nice way to offer authoritative knowledge, to join the conversation, and to bring users back to your site.

Tap into lead generation strategies from digital marketing experts at Unlimited Exposure today. There are endless amounts of leads out there for websites to take advantage of. With Unlimited Exposure, we’ll help improve brand awareness, increase customer loyalty, and help you build out sales in a grand way. We will guarantee you big results!

Source : https://unlimitedexposure.com/basic-digital-marketing/986-7-unique-lead-generation-tactics-you-absolutely-must-try-when-you%E2%80%99re-low-on-leads.html

6 Brands which Dominate their Category Online with Successful Digital Marketing Strategies

To become a dominating brand, it takes a lot of effort, financial investment, and luck. Even corporations and companies who succeed, success is never guaranteed.

6 Brands which Dominate their Category Online with Successful Digital Marketing Strategies

Did you know, more than half of Fortune 500 companies since 2000 have either gone bankrupt, were acquired, no longer exist, or fell off the list – it’s true. Some brands seem to have the Midas touch however all eventually come to be challenged by a market competitor.

In the past two decades, for many companies, the difference between success and failure is digital marketing. In digital marketing, you have elements like social media, video publishing, email newsletter, blog writing, web design, organic growth through search engine optimization, and more.

By manipulating these channels and implementing advanced expert strategies, a company can continue finding audience, converting leads, and growing sales. Here are six brands doing it as good as anyone that we think are worth paying attention to.

Autodesk

Autodesk is a software company that moved from a traditional license-based model to cloud-based software service. By going with the trend, Autodesk found new subscribers, increased engagement, and improved their revenues. For companies looking to increase their digital marketing efforts, look for the trend and don’t be afraid to lean in.

IKEA

IKEA has been tremendously successful at digital marketing, by understanding their customers better than anybody. IKEA has focused on renaming products with SEO-friendly terms, matching a product to customer needs in the process. Content marketing is also an important mobile-responsive eCommerce marketing strategy, promoting products and giving customers the chance to easily search out new, exciting offerings on the IKEA website.

Nordstrom

Nordstrom uses a customer-centric digital marketing strategy that focuses on the customer experience. Through their online sales eCommerce site, they track personal sales to personalize recommendations and customer requests. They’ve made shopping easier for themselves and by doing so, achieved a 50 percent increase in revenues within a 5-year period. The Nordstrom brand is letting their customers guide them – a very smart move.

Lego

Lego’s digital marketing strategy has targeted families successfully through social media and traditional digital ads. Also, they have built mobile apps to integrate into a child’s play which can be particularly attractive for parents seeking for safe ways to mix the digital with reality.

Burberry

Burberry is a top digital fashion platform, driving sales through social media platforms which showcased customers wearing their trench coats. Burberry has more social media followers than almost any other fashion brand and has used this engagement to support its’ growing eCommerce catalogue. The company website is very user-friendly, mobile-responsive, and creative. In return for this effort, revenues between 2011 and 2015 grew by 68 percent.

Unilever

Unilever specializes in digital disruption, experimenting with many different digital strategies including video marketing. Using video through YouTube and other social site, Unilever has helped several products reach an audience of millions.

You can dominate your category online with the power of intelligent, high-performance digital marketing strategies. Connect with an expert today at Unlimited Exposure. We’d be happy to suggest and explore different ways we can help your website grow leads, conversions, and revenues. Achieve business goals by understanding the digital opportunities available to you. Unlimited Exposure are Toronto’s digital marketing leaders, helping several brands achieve big results!

Source : https://unlimitedexposure.com/basic-digital-marketing/985-6-brands-which-dominate-their-category-online-with-successful-digital-marketing-strategies.html

6 SEO Tips in 2019 to Help you Grow your Company Online via Organic Growth

The benefits of SEO include ranking higher on search engine results, reaching more visitors, and generating organic momentum that can help carry a business to massive popularity among their target audience. If you’re operating a business online, search engine optimization is a smart strategy to implement.

6 SEO Tips in 2019 to Help you Grow your Company Online via Organic Growth

The most effective way to drive traffic without paying for ads is SEO. Even businesses with small budgets can participate and help elevate themselves up to the level of the biggest corporate competition. It’s key to note that 32 percent of people end up clicking on the first Google search result. If you can get on the first page and up to the first result for relevant search queries, your company’s going to grow at a fast rate. Here are six SEO tips in 2019 to help grow your site user by user.

Simple site structure.

Don’t over-complicate your website design. You want a structure that’s easy for search engine crawlers to navigate. Pages, categories, sub-categories, internal linking, and headings are important. The more hierarchy you have, the easier it’s going to be for Google crawlers to search and classify your website according to the most relevant terms.

Internal and external links.

A network of internal and external links can help signify your site is worth paying attention it, from the perspective of search engine crawlers. Link internally every new piece of content to connect it to what else is on your site, supporting its importance. Invest in acquiring high quality external backlinks as well. Low quality links in bulk are a bad idea but a few external backlinks from authoritative, high-value sites can be of an excellent investment.

Strong content creation efforts.

SEO content marketing is so important to finding customers and generating momentum. Current Google algorithms prioritize content quality and so not only do you want the writing to be of the highest quality but you want to ensure you’re using headings, keywords, and meta descriptions correctly. Longer blogs rank higher than shorter ones. Videos and photos also count for a lot. Invest in a defined content creation schedule, with regular output to support SEO growth.

Delete the slow parts of your site.

Speed is a huge ranking factor in SEO. Improve your site speed by eliminating what’s causing page delays. Pursue strategies like compressing images, cashing your browser, getting rid of unnecessary CSS elements, and moving away from JavaScript.

Mobile-first indexing.

Designing your website for mobile platforms can help get it ranked high. If your site’s not already mobile responsive, make it so. More emphasis should be placed on mobile than desktop. Everything from the design to the images should be mobile-friendly.

Monitoring your traffic.

As important as using trendy, highly effective SEO strategies is, it’s equally important to monitor your traffic and get to learn about what’s working for your site. Decide on the metrics you want to monitor, such as email newsletter sign-ups, sales and purchases, keyword rankings, and return visits. If you’re not getting immediate results, speak with an SEO expert to begin making changes according to what your analytics are showing.

Optimize your SEO beginning with these six tips. Grow your company online with an expert from Unlimited Exposure. Advanced SEO strategies can achieve organic success that will feed your site for months and possibly, even years, helping you drive future business tenfold.

Source : https://unlimitedexposure.com/basic-digital-marketing/984-6-seo-tips-in-2019-to-help-you-grow-your-company-online-via-organic-growth.html

5 Ways Amazon used its eCommerce Marketing to Make it the #1 Selling Platform Online

There’s a lot Amazon has done to become the top selling eCommerce site in the world. It’s no coincidence. A lot of the investment has been made into eCommerce marketing. Not only has their marketing caused them to rise to become one of the most valuable brands anywhere but it’s also allowed them to keep that top spot likely for decades to come.

If you’ve recently started an eCommerce company or are seeking ways to improve your eCommerce marketing, Amazon’s marketing strategy is a smart place to look. Here is a little insight into how the corporation continues to prioritize customers to maximize brand awareness, lead generation, convert leads, and achieve record revenues.

5 Ways Amazon used its eCommerce Marketing to Make it the #1 Selling Platform Online

Loyalty programs.

By building a community, you build value. Amazon Prime members spend almost twice as much annually as regular consumers. Use your eCommerce site to build a loyalty program, providing exclusive discount codes, promotions, and more. Consider using Amazon Prime as a model, judging what’s most appropriate for your brand.

A strong social media presence.

Amazon receives more than 316,000 mentions on social media per day. Regardless of the products you’re selling, eCommerce social media marketing is very important. Use social media to discuss your products, ask questions, and engage in conversations with your customers. All of this drives sales across popular platforms like Instagram, Facebook, Twitter, Pinterest, and more.

A simple customer journey.

To purchase a product from Amazon, it’s not hard. Amazon’s easy to find online, products are easily searchable, and cashing out is simple. In their digital marketing, Amazon also knows where to find their audience and where they put their advertisements, they always ensure it’s linked to the appropriate product page. As an eCommerce brand, get to know your target audience and the channels on which you can reach them while connecting those channels to a simplified customer journey.

Monitoring product reviews.

Brand and product reviews influence eCommerce purchasing behaviour in 93 percent of consumers. Amazon has the world’s most extensive review network, encouraging conversation between customers and allowing leads the chance to easily see how well a product performs. Any negative reviews on your site should be responded to with empathy and no matter the problem, resolve it quickly.

Personalize interactions.

Regardless of whether you’re using eCommerce email marketing, social media, live chat, or otherwise, go the extra mile to personalize the interaction to the customer. Amazon does personalization better than anyone, recommending similar products and taking every opportunity to upsell or cross-sell. Segment your audience, learn about them, and invest in messaging personalized to the user.

Amazon does these five things better than anyone in eCommerce. If you don’t know where to turn for marketing inspiration, Amazon’s a great place. These digital marketing tactics are sure to generate the results you expect. Ultimately, if there’s one thing to pay attention to with how Amazon does things is how they prioritize the customer. As long as you do this, you won’t have trouble retaining customers and hopefully keeping them coming back to make more purchases.

Speak with an eCommerce marketing expert today at Unlimited Exposure to receive guidance and strategy to how to manage social media, email, content marketing, video, and more. Build your brand with advanced high-ROI strategies from one of Toronto’s top agencies.

Source : https://unlimitedexposure.com/basic-digital-marketing/983-5-ways-amazon-used-its-ecommerce-marketing-to-make-it-the-1-selling-platform-online.html

5 KPIs in Email Marketing to Let You Know if your Strategy is working

Email marketing is a lead nurturing strategy, sales technique, and an overall excellent way to reach your customers. Through email, an eCommerce company or any brand can feature products, videos, and send personalized messaging straight to a user’s inbox. Judging what makes your email marketing strategy successful, there are several metrics to pay attention to. Here’s a quick list of the five most important email marketing KPIs to keep in mind.

 5 KPIs in Email Marketing to Let You Know if your Strategy is working

Unique opens

Unique opens is how many people have opened your email. This gives you a clear picture on how much interest your email is generating on its’ own, prior to any open. It’ll indicate how enticing your subject line is and how engaged your customers are with your brand. If you find you have a low ‘unique opens’ or if it’s going down, some tips to get it up include to express either exclusivity or time sensitivity in the subject line, using numbers in the subject line, and personalizing your emails based on geography.

Click-through rate

Click-through rate is how many people clicked a link in your email. This helps to indicate how persuasive the information you’re sending is and if your email marketing design is successful. If you’re with a decent amount of unique opens but aren’t getting the click-through rate you want, try to adjust the amount of emails you’re sending, make your links more attractive by trying out different CTAs, or embed videos which are known to increase CTRs by up to 65 percent.

Forward rate

The total number of forwards, or forward rate, indicates how many people forwarded your email to someone else. If you’re looking to attract new customers and you’re openly encouraging customers to share, this can be an important metric. If you want to have a higher forward rate, you may want to offer a discount code for forwarding your email to a friend. By looking at your forward rate, you can better determine whether there’s any work that needs to happen on a campaign.

Email-generated sales

Email-generated sales is perhaps the ultimate email marketing KPI. If you’re not getting revenues from your emails, that’s not good. You want a strong ROI. Although you may miss one or two in this metric, there are ways to track email-generated sales through platforms like Shopify and Woocommerce. To boost email-generated sales, try offering coupon or discount emails, or if appropriate, themed or seasonal sales emails.

Bounces

Bounces identify how many emails did not make it to your subscribers’ inboxes. It’s a problem if you have too many bounces. A ‘soft bounce’ indicates a person’s email is valid but for some reason, the message wasn’t delivered. A ‘hard bounce’ indicates your email’s been rejected. Continue to send emails that bounce and your email address will be flagged for spam. That’s difficult to shake. Ideally, your bounce rate should be zero. The best thing to do is, if you see emails bouncing, clean up your email subscriber list immediately.

Are you looking for email marketing help? Contact a digital marketing expert at Unlimited Exposure today to launch a new email campaign with all the pieces in place to maximize your return. It’s our passion to design, create, and implement email marketing campaigns for our clients. Reach out to Unlimited Exposure right now.

Source : https://unlimitedexposure.com/basic-digital-marketing/982-5-kpis-in-email-marketing-to-let-you-know-if-your-strategy-is-working.html

Your Ultimate Guide to Optimizing Emails for Smartphones, Tablets, and Mobile Devices

More than half of all emails are opened on mobile devices. If you’re not already optimizing your email marketing for mobile, you’ve got to start. Desktop platforms are seemingly on a steady decline. The Internet is moving to mobile. Increase customer engagement and acquisition through these mobile-based email marketing strategies.

Your Ultimate Guide to Optimizing Emails for Smartphones, Tablets, and Mobile Devices

Subject line

So much focus for email marketing is placed on the subject line. Short, succinct, compelling and informative, choosing what is most likely to engage your audience can be tough to think of. Be sure to invest the time to come up with a subject line you can be proud of and which will deliver the messaging you want in a click-friendly phrase.

Pre-header text

Pre-header text refers to the first line in your email copy. This is visible from the user’s email inbox and is just as important as the subject line. Keep it short and punchy. For some, they may want to make the pre-header text a response or continuation of the subject line. For others, the pre-header text may jump right to a price advertisement or percentage discount.

Email buttons

Email buttons are ideal for Call-to-Actions. Text-heavy emails don’t perform well on mobile devices. A button is more effective, by far, than a hyperlink in an excessive amount of text. Buttons are distinct and should be emphasized by the white space around it. Use phrases like ‘Find out more’, ‘Download now’, ‘Shop today’, and ‘Get exclusive access’ to lead a reader’s attention to your email marketing CTA button. Words like ‘today’ or ‘now’ can help create a sense of urgency, further helping someone feel the necessary desire to click.

Adaptive emails

Pre-designed, mobile responsive email templates can generally be customized to suit your needs. Emails which can detect a device and be adapted to one’s screen size can be an intelligent move. No matter if it’s an iPhone, Android, or tablet, if your digital marketing strategy is to have more control over your presentation online, a responsive design does that. Adaptive emails will present your design the way you want it to.

Single column v. multi-column

Email marketing design comes in two general designs. Single-columns are text-based emails that allow someone to skim the contents quickly and generally allow for more pronounced headlines. Comparatively, multi-column emails are rarely used these days as they make reading more difficult on mobile devices. That said, if you’re using more images and are an eCommerce site, setting up multi-column product displays can work. Even so, they should be used sparingly.

These are just some of the ways we choose to optimize our email marketing campaigns for smartphones, tablets, and mobile devices. As the nature of mobile devices is changing, adaptability, responsiveness, and being easy to consume are the three primary objectives we expect to see prioritized in the future.

If you’re seeking assistance in implementing an email marketing campaign for your business, contact an expert at Unlimited Exposure. Highly skilled in SEO, content marketing, email, eCommerce, video, social media, and more, allow us to help bring your business to new heights. Achieve a great performance and improve your approach to see big results with the customers you want. Nurture leads, attract back past customers, and see your website’s conversion rates improve in a big way.

Source : https://unlimitedexposure.com/basic-digital-marketing/981-your-ultimate-guide-to-optimizing-emails-for-smartphones,-tablets,-and-mobile-devices.html

In a time when digital marketing’s so focused on video, is it possible we could be moving towards a screenless world – some say so. Personal assistant voice-enabled devices are taking over. Amazon Alexa, Siri, Cortana, Google Home, and more are sold by the truckloads every day in Canada and the US.

Impact of Voice-Enabled Devices – Imagine a World where Digital Marketing goes Screenless

This is changing the way we market, as Toronto digital marketers. Assuming this is where things lead in the years to come, we could potentially see a shift away from image and video, and movement happening towards meeting the requirements of marketing through voice.

We are surrounded by screens every day, inundated by them through our smartphones, computers, at work, in the car, advertising billboards, in the grocery store, at the mall, and everywhere. You’d be challenged to find a place that doesn’t have a screen of some kind. It’s almost gravitational the way a screen can pull a person in and maintain someone’s attention for hours on end. For this reason, understandably, a lot of marketing has been focused on video in the past decade. After all, video has produced some very strong ROI and continues to generate a lot of press for the brands who use it. Combined with a larger digital strategy involving content marketing, social media, and email, it’s the perfect way to set up any business for success online.

Then, the rise of voice-based personal assistants happened. This is something no one expected. Most thought video marketing would be the next step towards marketing on screens. The rise of voice has meant that people are starting to do away with screens thereby rendering any sort of images or video virtually meaningless. This isn’t to say this digital marketing isn’t of some value to people using screens. There are still millions of people using screens, which is evidence video marketing and other forms of visual digital marketing still absolutely have a place. That said, we cannot ignore the rise of voice. A segment of the population is breaking off and going the route of using voice in their day-to-day lives.

In the next decade, expect to hear the term voice marketing a lot more. Voice marketing will blend together elements of content marketing and SEO to build text-based answers to queries made through voice-based personal assistant devices. This is already happening with content being developed strictly with voice in mind. Thankfully, any content you have is not rendered meaningless by voice. If anything, it only picks up in value. Voice devices read what’s on the Internet. Assuming you’ve formatted your code correctly, any of these personal assistant devices can read your blog and communicate that information to a user.

Could we live in a world one day that is without screens – it’s very much possible. Some prefer podcasts to video, like to escape their screens, listen to audiobooks, or build entire calendar of events from voice-based personal assistants. From our perspective, a new marketing landscape is on the horizon and digital marketing will have to change to accommodate it.

We are Toronto digital marketing experts. Specializing in SEO, content marketing, social media, eCommerce, video, voice, and email, we can help in positioning your brand to maximize its success in the long-term. No matter the medium or channel, if you want to win big results, all we ask is for you to speak with one of our experts at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/980-impact-of-voice-enabled-devices-%E2%80%93-imagine-a-world-where-digital-marketing-goes-screenless.html

The Best Video Marketing Platforms to Share your Videos, Get Clicks, and turn it all into Profits

Improve the effectiveness of your digital marketing strategy by targeting the most successful, trending video marketing platforms in the world. As consumers are moving to video in big numbers, a lot of tomorrow’s marketing is likely to be centered on these platforms. Here are a few statistics to keep in mind, if you’re interested in video marketing.

The Best Video Marketing Platforms to Share your Videos, Get Clicks, and turn it all into Profits

Video accounts for 80 average of all consumer-based global Internet traffic.
Including the word ‘video’ in the subject of an email marketing message increases view-rate by 19 percent on average.
Slightly less than 50 percent of all Google searches are for videos relating to a product or service.

Video can be used to deliver a wide range of messaging, from showing a product works to featuring customer testimonials, sharing the story of your brand, and more. Equal to digital marketing in SEO and social media, video marketing is a strong customer-centric strategy for this year and beyond. Here are a few of the video sharing platforms we recommend considering.

Facebook Video

Facebook Video is a developing video marketing platform however it holds a lot of promise. Facebook’s very focused on developing the video side of its platform and for brands willing to publish videos, there may be a lot of reward for them in doing so. Facebook has billions of users and outside of YouTube, is the most powerful video consumption platform there is. Absolutely consider this if you already have a business account set up.

YouTube

YouTube is the top video marketing platform in the world. It’s where people share, comment, like, and subscribe on the daily. YouTube is the originator of video marketing with a number of advantages, including having the most consumers there on-site. YouTube video is also easily embedded onto any existing website or in emails which makes it easy to host the video direct on YouTube and then, sharing it as you please across other sites.

Instagram

Instagram is the fastest growing social media site in the world, with more than 1 billion monthly active accounts. There are many reasons to use Instagram for video marketing, including it’s an excellent place to be discovered, consumers love Instagram video which means it’s easy to consume, the Instagram feed is perfect for video, Instagram Stories are increasingly popular, and more.

Wistia

Another option to host your video on is Wistia. Using Wistia for video marketing, you can host your videos here and integrate them on social media platforms like Twitter rather easily. You’ll also receive an excellent analytics package with Wistia which can be beneficial to learning more about who’s watching your video and where they are in the world.

Snapchat

Snapchat is still going strong in 2019 even if a lot of its’ shine has worn off. Snapchat has a very young user base, with the vast majority of users being in their 30s or younger. For local businesses, Snapchat can be a fun way to connect with a younger crowd. That said, videos are only 10 seconds long or less and are generally very short.

Video on Instagram, Facebook, YouTube, and other platforms are an excellent way to gain exposure. Get yourself a highly effective video marketing campaign from Toronto’s own Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/979-the-best-video-marketing-platforms-to-share-your-videos,-get-clicks,-and-turn-it-all-into-profits.html

Is There a Way to Create High Quality Content Fast for my Website to Help my SEO – read here!

We all want more content to promote. It helps strengthen our websites, boost our SEO, and provides us something to use on social media. That said, it takes time, effort, and money to get that content.

Is There a Way to Create High Quality Content Fast for my Website to Help my SEO – read here!

Content marketing is still one of the most powerful weapons there is in digital marketing. To keep pace with others in competition with you though, you may want to produce more content faster. This is natural however it can cost you. No one wants low quality content – not you nor the consumer.

Roundup posts.

Roundup posts are essentially a way to collect links to articles you’ve read through industry publications throughout the week and to use these as a way to generate clicks for yourself. Roundup posts are easy to write and are simple summaries of what interests you or your users. Although they don’t present much value months down the line, they can be a nice way to distribute others’ content, building relationships with other websites, and to give your readers something to consume while you’re working on your next great content marketing piece.

Leverage your evergreen content.

‘Evergreen content’ is content which is still relevant and useful months after it’s been published. This type of content can help provide you followers for possibly years down the line, contributing long-lasting value and momentum. Examples of evergreen content includes ebooks, industry analyses, instructional videos, and long-form blogs. If you don’t focus anywhere else, focus here because this content you can develop at an even pace and still have it bringing in clicks for a long time. This will take some stress off you to continue producing more and more content.

Tapping into user-generated content.

Ask yourself if there’s a way to get your customers involved in developing content. Credible, authentic testimonials. Guest blogs. Launching a social media contest and using the pictures as well as text in return to formulate on-site content. There are several ways you can do this. By involving your customers, you take some of the weight off you while also making your customers feel as if they’re participating in your brand. This is a huge positive for everyone involved.

Recycle the articles that are working.

If you have content that’s getting you a lot of clicks, recycle it by re-publishing it on your site. This can enhance your SEO, social media, and continue to build audience. Don’t do it all the time however throwing in a recycled piece here and there can help add some bulk to the content you’re putting out. Just remember, do so with only your most popular pieces. Look at what’s performing on your site as well as what’s done well on social media platforms like Facebook, Twitter, and/or LinkedIn. Once an unpopular piece will not magically become popular.

Build your content marketing plan with only the highest quality content there is and do it with Unlimited Exposure. Progress with building audience, generating leads, and creating conversions using only solid content with long-term value. Excel on your budget and with the resources available. Share on social media, in email, and see big returns. Digital marketing is what we do best. Contact a content expert today at Unlimited Exposure to see the impact some help can make.

Source : https://unlimitedexposure.com/basic-digital-marketing/978-is-there-a-way-to-create-high-quality-content-fast-for-my-website-to-help-my-seo-%E2%80%93-read-here.html

Persuading a customer to buy your product on eCommerce is the ultimate objective in digital marketing campaigns in this category. How is this done most effectively though, from a time, effort, and cost perspective – this is a question a lot of websites chase after. Through the following eCommerce digital marketing strategies, one can improve their conversion rates, increase consumer confidence, and achieve trust with your brand name.

Do you want Better eCommerce Sales – Use These 6 Techniques to Get it Done

Customer recommendations

Turn your customer reviews and testimonials on-site into recommendations relevant to the buyer. If you don’t have many reviews as of yet, consider recommendations as a substitute. Products with less reviews online tend to be purchased less because the perception’s there that they don’t have many customers or that there’s a reason these products are avoided. The more you can recommend, the more likely you can upsell or cross-sell.

User-generated content

User-generated content is a great resource for eCommerce websites. Connecting potential customers to reviews, testimonials, and customer-generated information helps to grow your brand. Although it can be hard to find and integrate into an eCommerce platform, once you have momentum and after customers have an incentive to leave a review on-site, this can provide significant value.

FAQs

FAQs area tremendous way to build content marketing and SEO, while also to elevate sales. Answer commonly asked question about your products and be proactive in anticipating what the customer will want to know.

More dynamic customer reviews

Although we can all appreciate a 5-star rating and quick comment system, make your review system into something more. Allow users to search reviews, if you have many to look at. Allow users to filter based on star rating. If there are negative reviews on your website, respond to them. Prospective customers will see this and feel, even if there’s an issue with a product, customer service can help. These dynamic, filter-based eCommerce review sections can be important to getting a customer from thinking about buying to making the commitment to buy.

Third-party support

Are you working organizations or community members, well-known celebrities or brands, or influencers – feature them on-site. Find ways to mention them in blogs or feature video testimonials direct on product pages. Add logos, images of sponsors or awards, and add press mentions. Anything you can do to connect the buyer with a brand or name they know and trust can help to legitimize your eCommerce site while also getting them comfortable enough to buy.

Transactional pop-ups

On eCommerce sites, transactional pop-ups displaying customer testimonials and reviews, recommended purchases, and social media activity can be effective at establishing trust and legitimacy. These are all highly influential to a customer making a purchasing decision. Curate content in these pop-ups that you know will be most helpful and relevant to a site visitor.

Regardless of whether it’s B2B or B2C, eCommerce digital marketing provides influence and impact over conversion rates, sales growth, and more. Partner with Unlimited Exposure, the experts in digital marketing to find out more about the strategies and opportunities available to your eCommerce brand. These are just 6 techniques to sell more with eCommerce. There are dozens of others. Find them out today and connect with a partner who can help grow your sales significantly in the days, weeks, months, and years ahead!

Source : https://unlimitedexposure.com/basic-digital-marketing/977-do-you-want-better-ecommerce-sales-%E2%80%93-use-these-6-techniques-to-get-it-done.html

7 Secrets to Selling your eCommerce Products to Customers on Social Media

Selling eCommerce on social media, you have a lot of competition. The challenge in addition to elevating yourself above your competitors is also how to sell to a group that doesn’t want to be sold to and which are not on these platforms for this reason. Well, here are 7 secrets we consider to be essentials to doing eCommerce marketing on social media.

7 Secrets to Selling your eCommerce Products to Customers on Social Media

Personalize.
Customers want to be spoken to as people – not numbers. This is true not only on social media but in any sort of digital marketing or customer service interaction. As you respond to customers, use their name, be positive, and be authentic. If you have the information available, pull up their record. Reference their past history with the company or make recommendations based on what you know.
Listen to customers.
Social media marketing relies on brands listening to their customers. Respond to direct questions and complaints, and interact with those who are trying to get in touch. Social listening tools targeting mentions and inquiries on Facebook, Instagram, Twitter, and other platforms will help monitor and track your presence on social channels.
Being responsive.
On social media, take into account that your brand is available 24/7 to anyone who wants to interact with it. The more responsive you are to comments, likes, and shares, the better. If the resources are available, set up a customer service line to respond to comments and messages on your page preferably within 1 hour or a little more.
Seamless multi-channel experience.
Social media marketing will typically exist over two or more platforms. Multi-channel digital marketing has got to maintain the same look and feel across each. Also, you’ve got to be attentive to managing the customer inquiries and expectation of customer service coming from each. For example, if a customer sends you a Twitter message, you want to avoid advising them to email you your concerns. Solve it right there and then, on the platform of the customer’s choosing.
Brand and product knowledge.
Build your brand, products, and/or services knowledge to where you can relay this information back to customers faster and more efficiently. This can help cut down on social media response times. Consider making a document outlining features and benefits, accessible to those managing your social media presence online.
Solicit feedback.
Don’t hesitate to ask for feedback. Provide the customer an opportunity to fill out a survey. Give them the opportunity to pass on praise, concerns, and comments. This is all data you can use to better run your social media presence.
Handling complaints.
Customers who use social media to vent their frustrations can have a severe negative impact on any eCommerce company. Regardless, you can use this to your advantage. Be responsive and open up a conversation. No matter the problem, go out of your way to solve it. Other customers will see the effort you invest in your customer service and this will be re-assuring. This is how to use a complaint to turn a negative into a positive.
Speak with a social media marketing expert from Unlimited Exposure and maximize every customer service channel. Feature products and your brand favorably, and build your eCommerce social media presence one like and follow at a time. Digital channels are there to be used. Let’s use them!
Source : https://unlimitedexposure.com/basic-digital-marketing/976-7-secrets-to-selling-your-ecommerce-products-to-customers-on-social-media.html

In digital marketing, website owners don’t always achieve the impact they want with their CTAs. There’s a lot which can influence how a CTA performs and when done right, the results can be massive. When done wrong, a site owner could be unknowingly sabotaging their effort. Building awareness for a brand off-page and nurturing leads correctly on-page are a starting part of success with CTAs.

3 Changes to your CTA Strategy that will elevate your Brand and Maximize Conversions

Let’s say you’re already doing everything right and yet, for some reason your CTAs aren’t generating the clicks you want. This could be a sign that something simple’s not being done. Conversion channels selected, how powerful and authentic your content is, and how you’re strategizing your CTAs could be the answer. Should you believe it to be an issue with your CTA strategy, here are 3 changes you can make to help elevate your brand and maximize conversions.

Exclusivity works.

Sense of urgency incentivizes clicks and equally effective is exclusivity. Give the customer something special to them, with availability restricted or implied to be restricted in some way. Target blog readers with a special promotion, if it’s eCommerce marketing for example. Provide discounts in email marketing a subscriber won’t find anywhere else. Tease these discounts to promote a preferred action, such as signing up to your email subscriber list or sharing on social media. Incorporate this directly into your CTA button. Customer loyalty and repeat purchases are just some of the benefits of this CTA strategy.

Where you place your CTA is all based on strategy.

In most blogs, CTAs are found at an article’s end. This is a natural place to put it. You may think, after reading the article a reader’s interest will be qualified and they’ll be ready to click. In most cases though, what ends up happening is a part of the audience grows immune to this CTA placement. To combat this, some have used slide-in CTAs which appear as a box as a reader scrolls down. Visually impactful, some have found slide-in CTAs as opposed to static end-of-the-article CTAs greatly improves click-through rates and generates big results. Full-in opt-in CTAs are another option although they are strongly disliked by some readers.

Effective promotion of your blog and its CTA.

How you promote your content has a big impact on whether a CTA works or not. Social share buttons allow a user to connect your content to social media. Make them prominent on your landing page. Consider user-generated content to encourage readers to participate in creating the content they want to see on your site. For other digital marketing ideas for CTAs, consider getting a social media chat going, host a live streaming event, or tap into influencer outreach methods to collaborate on harnessing and attracting audience.

When it comes to CTAs and digital marketing in Toronto, choose Unlimited Exposure. Specializing in SEO, eCommerce, content marketing, video, social media, email marketing and more, we have all the resources and strategies needed to convert more customers and elevate your brand intrinsically through your CTAs. Content marketing is a powerful weapon in the Internet marketplace and when promoted correctly combined with the right CTAs, you have everything it takes to achieve big-time revenues. Speak with a digital marketing expert at Unlimited Exposure today and capitalize on succinct techniques, tips, and optimized strategies!

Source : https://unlimitedexposure.com/basic-digital-marketing/975-3-changes-to-your-cta-strategy-that-will-elevate-your-brand-and-maximize-conversions.html

A cohesive brand narrative that you can sell in a logo, a photo, a video, and in your marketing materials starts with finding the story you want to tell.

Why Storytelling is the ‘Special Sauce’ for any Brand’s Digital Marketing Success

Storytelling is so important as it allows consumers to connect as human beings to the products, services, and brands which surround them. A brand has little value, in this day and age, if all they are is a faceless corporation. Consumers want story, meaning, and to know when they buy from you, they’re putting their money in a good place.

Think of your brand and its values, what makes it special, and who your customers are. Before circulating any SEO-driven content marketing or putting out your first social media post, know what impression you want to leave. Outside of what you sell or the industry in which you operate, a brand should aspire to be something of meaning to their customers or community. Nike’s an example, representing aspiration, inspiration, innovation, and inclusion for athletes. Nike’s tagline is ‘Just do it’ and it has nothing to do with shoes and merchandise, and yet it’s somehow so appropriate for the brand.

In telling stories, you’re certainly going to want to know who your target audience is. Different audiences appreciate different narratives. Segment your audience into personas, to develop targeted approaches. The better you know your customer, the more power you’re going to have in telling the right story to the right people. Utilize social media marketing tools and analytics to learn who is interested in your brand. Look for mentions, which type of content is getting views, and where your conversions are coming from. Every brand-consumer interaction is more information for you to use, with age, income level, interests, location, and needs all important.

The most effective way to use storytelling in digital marketing is through video marketing. More than 85 percent of online brands have a video marketing strategy of some kind. Video is one of the best formats to achieve brand awareness, and in an era of binge-watching and YouTube, it’s the perfect way to sell storytelling to your target audience. Video works well because it can convey so much. Consider videos like customer testimonials, how-to videos, and anything to humanize your brand. Telling your brand’s story is what’s important. Show how your products or services help your consumers, focus on how they feel, and focus in on the people you’re doing business with rather than the product itself.

Brand building takes time however if you focus on strategic storytelling, you can generate momentum faster. Take away storytelling and it can be very difficult to find what’s unique about a website, company, or brand. Too many marketers try to communicate brand identity and position a video or blog to sell, sell, and sell. Time and time again, this doesn’t work. It used to, evidently. It doesn’t anymore, though. Consumers are demanding more from brands and the responsibility is on them to meet the standard.

For more information on how to elevate your brand’s digital marketing, contact Unlimited Exposure. A compelling brand story has always been our ‘secret sauce’ to getting our clients to where they need to be. It helps to establish meaning and value in the eyes of the consumer, something which is key to growth in sales and revenues. See your results with Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/974-why-storytelling-is-the-%E2%80%98special-sauce%E2%80%99-for-any-brand%E2%80%99s-digital-marketing-success.html

Social Media Marketing Best Practices to use with Instagram, Facebook, Twitter, and more

The rules of Instagram, Facebook, Twitter, and other social media sites can be challenging to manage, as consumer behaviours can sometimes seem to change year by year. Regardless, mobile devices and digital tech has made it so that social media is unavoidable. Best practices are an excellent reference point to adhere to when digging into what’s expected on social media.

Social Media Marketing Best Practices to use with Instagram, Facebook, Twitter, and more

Best practices customized by any business should be done according to data. After all, digital marketing of any kind is driven by data. Analytics like this identify strengths and weaknesses, providing brands the chance to listen to their audience and act. Leverage the social media analytics you have to refine your approach. If you don’t already have a social media account, no problem. Ensure moving forward, you pay attention to the data. Monitor your competition’s social media and look how they’re interacting with followers, what kind of content they are using, and the result.

Another important aspect of deciding on best practices for Instagram and other platforms is to choose your social media channels. Not every social media is ideal and deserves your time. Analyze where you think your audience is and go there. There’s only so much time in a day. Demographics hold importance. For example, a B2B company is best served marketing on LinkedIn, a platform where a musician marketing to consumers might not work as well. We recommend starting small so that efforts aren’t spread thin or too much budget is dedicated to any one channel.

Social media marketing for business should never be done casually. Find a thoughtful, carefully-made schedule and stick to it. Base on the data you have, decide what you will post and when. Create a calendar including the content title, content format, description, keywords to be used, CTA, and channel you intend to post on. Consider seasonal events and holidays, when and how you’ll be launching a campaign, and any dates relevant to your company. You don’t need to stick to a calendar like this rigidly but it’s a guide and guides are important. If you decide to change it later on, do so.

The last thing we want to mention is, just like you accumulated data about your audience and social media interactions early on, continue this pattern. Measure the effectiveness of social media every step of the way. There are analytics software included on Facebook, Twitter, and LinkedIn that allow you to see how things are performing. There’s also third party software one can use as well.

Best practices is ultimately about what’s most effective and appropriate for your audience and social media platform. Whether it’s Instagram, Facebook, Twitter, LinkedIn, YouTube, Snapchat, Pinterest, Reddit, or elsewhere, these are all communities of people, and platforms with different posting styles and expectations. The more you work within these communities, the better the understanding you’ll develop on how to promote and maximize content. Oftentimes, it’s the metrics which will tell you so much about how to move forward and what’s best.

For assistance with social media, contact Unlimited Exposure. As experts in digital marketing, we can maximize your presence on sites like Instagram, Facebook, and Twitter, and get you likes, shares, and conversation. Generate long-term momentum you can spur into real results!

Source : https://unlimitedexposure.com/basic-digital-marketing/973-social-media-marketing-best-practices-to-use-with-instagram,-facebook,-twitter,-and-more.html

See the 5 most Frequently Asked Questions about Google Analytics and how we Answer Them

Though there are plenty of digital tools and tech out there handling analytics, Google’s main Analytics program is still preferred and used by many digital marketers. Large numbers of digital marketers and brands struggle with how to measure ROI through different sources and/or don’t know how to accurately measure data through non-traditional channels like social media. These are some of the top FAQs about Google Analytics that can maybe help.

See the 5 most Frequently Asked Questions about Google Analytics and how we Answer Them

How do I organize my Google Analytics account?

The structure of a Google Analytics account is thankfully relatively straightforward. That said, you can have up to 50 websites under a single Google Analytics account and things can get complicated fast. You can choose different views, such as site data, any AdWords traffic, or a view of only traffic to a specific subdomain. If you have multiple sites coming through the same Analytics, take an hour or so and organize your account so you can quickly locate information.

What kind of data will Google Analytics let me view?

Analytics provides insight into every aspect of a website’s performance. Real-time reports are broken down into 4 categories. There’s audience reporting, which shares visitor interests, geographic area, language spoken, how often they visit, what browser they use, and more. Acquisition reports are all about the traffic you receive from organic search, referral, and direct. Behavior reports show site content, speed, search, events, average time a user spends on a page, total pages viewed, and site bounce rate. Lastly, conversion reports as based around – you guessed it – conversions.

Should I set up goals in Analytics?

Although traffic numbers can be addictive to watch, it’s all about how much traffic is converted. Set goals in Google Analytics. Improve conversion rates by knowing what metrics to track. By designating your digital marketing KPIs, you can quickly identify strengths and weaknesses, and adapt. Choose from destination goals, duration goals, pages/screens, and event actions. Remember, without goals, you may not know how well you’re doing with your website or how poorly. They’re very important!

What is a segment?

Segments are site visitors who share common characteristics. This isolates traffic in reporting, ensuring you can interpret data more efficiently based off trends impacting your business form specific populations. For example, if a particular location’s not converting traffic well, you can segment and look at trends in your data. Add up to 4 segments at a time. Popular Google Analytics segments include analyzing by traffic source, by visitor type, by location, by demographics, by action taken, and by content viewed.

Where can I find out more about my keywords?

To find out more about your keywords, link your Analytics to Google Search Console. Integrating these two data softwares will provide more information on SEO keyword optimization. You can filter your data by search query, which will also tell you the click-through rate.

For more insight into the importance Analytics play on digital marketing, speak with Unlimited Exposure. Using our expertise, strong skill set in digital marketing, and the efforts of our team, Unlimited Exposure can provide your website with real results. As a top Toronto marketing company, allow us to bring your website to new heights. Tap into video marketing, social media marketing, eCommerce, content marketing, web design, and more.

Source : https://unlimitedexposure.com/basic-digital-marketing/972-see-the-5-most-frequently-asked-questions-about-google-analytics-and-how-we-answer-them.html