Integrating every Digital Marketing Channel into one Omnidirectional Strategy to Maximize the Benefit

Omnichannel marketing is connecting with your customers across multiple platforms – such as through text, voice, video marketing, email marketing, and social media. A seamless user experience across every channel builds customer loyalty.

Integrating every Digital Marketing Channel into one Omnidirectional Strategy to Maximize the Benefit

Consumers have multiple touch-points on which they can be reached and more than ever, they’re expecting brands to be able to reach them on each. There are three other digital marketing strategies in opposition to an omnidirectional strategy – traditional which is a physical brick-and-mortar location; eCommerce which is the selling of products or services online; and multi-channel marketing which is comprised on various disconnected channels consumers use independently. Comparatively, omnichannel marketing uses all channels interconnected – the key difference.

Shoppers being treated with an omnichannel approach spend up to 300% more on average. Omnichannel digital marketing is not easy to implement though, especially in larger organizations as it requires every department and manager to work together under a unified strategy. You’ve got to remember though customers do not see each of your digital marketing channels independent from others. Your brand is your brand, no matter where they see it. A seamless experience is almost a necessity in this day and age. Customers like interacting with brands over multiple channels. For long-term customers, omnichannel marketing is a recommendation.

One area of omnichannel marketing to pay attention to is mobile. There are more mobile searches today than on desktop platforms, more eCommerce purchases on mobile platforms, and online traffic as a whole has moved towards mobile. If you haven’t already embraced mobile, you’re late to the party. That said, there’s a lot of obstacles in the face of a customer buying a product – such as trouble finding information and inappropriately lengthy checkout processes. Organizations have to compete to attract and retain customers. Enter in ‘channel switching’.

Channel switching allows a consumer to move from one channel to another without interruption. It also allows a customer to browse your brand’s online presence across multiple devices. Over 67% of eCommerce customers start shopping on one device and then, finish on another. On average, they will also use roughly 10 sources of information prior to making a final decision on buying. Brands need to be ready to catch a customer at-home, on-the-go, or in-store. An omnichannal marketing strategy provides ways for customers to complete their purchases on almost any channel, integrating emerging trends and mobile responsiveness at seemingly every opportunity.

In business, consumers call the shots and there’s no one platform they’re using above others to connect with their favourite brands. That challenges websites and eCommerce brands to go the extra mile in connecting every channel they’re operating in, and to create marketing strategy adopted across every one. Believe us when we say, engagement will grow and so will sales. Eliminate the thought of each marketing channel having its own independent strategy. To stay profitable, an inter-channel strategy is needed.

Unlimited Exposure is a premiere digital marketing agency with expertise in video marketing, eCommerce, SEO, social media, and omnichannel approaches. Improve your lead generation and conversion, see big results, and achieve the highest ROI when you partner with Unlimited Exposure. Allow us to tweak, create, and integrate creative digital marketing strategies across your company’s several digital marketing channels. Speak with an expert today.

Source : https://unlimitedexposure.com/basic-digital-marketing/965-integrating-every-digital-marketing-channel-into-one-omnidirectional-strategy-to-maximize-the-benefit.html

Email may not be as trendy as social media or more glamorous digital marketing strategies however to this day, it’s one of the most conversion-friendly channels there is and has the potential to generate significant ROI. Email has endured over the years by being the most effective way to nurture leads and produce immediate sales. Here’s why we think email should be a go-to lead nurturing tool.

How Email Marketing may be your Best Lead Nurture Tool and to Take it Next Level

Follow-up emails.

Lead nurturing is about creating a relationship with the lead and giving them the time to make their own purchasing decision. Remember, the average buyer engages in 10 or more pieces of content before making a purchase. Take the time to send follow-up emails personalized to the client. Segment your targets according to the actions they’ve taken to maximize your level of responsiveness. Marketing automation can work wonders in this role, allowing you to schedule emails across every lead with minimal effort. Follow up with leads quickly in this way and see the difference it makes months down the line as overall lead conversation rates get a boost.

Optimize every call-to-action.

CTAs are essential for nurturing and converting leads. Emails with clear CTAs increase clicks by 371% and sales by 1,617% according to a recent study. Everything in an email should be supported with strong CTAs aligning to where the customer is on their sales journey. A customer shouldn’t have to look for a CTA. It should be readily visible. Although text-based CTAs can work well, button CTAs are sometimes recommended as they’re more distinct and eye-catching, able to do more in color, font, and style. Placement of your CTA is also important. In Western culture, we read left-to-right and top-to-bottom so therefore CTAs should be towards the bottom right of any email message. This area’s the most effective place to put a CTA although you may find elsewhere to be occasionally justifiable.

Sense of urgency.

Explicit CTAs, conveying the unique features and benefits of a product or service, and creating appealing content is all a part of emphasizing sense of urgency in email marketing. Further emphasizing the sense of urgency is accomplished using limited-time offers or discounts. Phrases like ‘Buy now!’, ‘Download today’, and ‘Don’t miss out!’ are also effective in your email’s title and content as well. eCommerce sites are known to incorporate other techniques such as listing individual products with a ‘stock is low’ warning, countdown timers to increase urgency, and more.

Graphics and images.

The vast majority of communications on the Internet are visual, such as through YouTube, Snapchat, Instagram, and other platforms. Image content is the most engaging, quick and easy to consume. Consider developing quick 30-second selling-point videos or video testimonials into your email. Pictures of products, videos of a brand’s origin story, and other techniques are successful in email to inform, persuade, and nurture.

When done right, emails drive customers to buy but to do it successfully, it’s got to be on their terms. Just because they haven’t bought today does not mean they won’t buy tomorrow or months down the line. An ongoing email marketing campaign can be the difference between losing a prospect altogether and building a brand-customer relationship that eventually sets the stage for a purchase. Speak with Unlimited Exposure today for more information on how we can use email marketing and other digital marketing techniques to better nurture your leads.

Source : https://unlimitedexposure.com/basic-digital-marketing/964-how-email-marketing-may-be-your-best-lead-nurture-tool-and-to-take-it-next-level.html

Fuel unlimited growth for your business with the right content marketing strategies to grow your online presence and establish yourself as an authoritative, trustworthy source. The development of content marketing is affordable, easily implemented into an existing website, and has a high value. For these reasons, a lot of sites from all business categories adopt content marketing. For beginners or websites who need a little extra help to get a leg up over competition, here are 5 content marketing strategies that will deliver big!

5 Tested Content Marketing Strategies that Deliver Big Results in Web Traffic with Every Use

Use email.

Email is the best way to keep in touch with your customers. It’s direct and effective while gently highlighting your brand. In relation to content marketing, it’s also a very effective strategy as subscribers are 3 times more likely to share your content than other channels. When writing emails, use an eye-catching subject line, make your first line or two attractive and expressive, and keep it short. Emails aren’t meant to be 1,000-word blog posts. They should follow logic, incorporate short paragraphs, and always incorporate CTAs.

Product descriptions.

eCommerce websites are well recommended to improve product descriptions to help beef up relevant keywords and content to what you’re selling. There should be no shortage of things to write about. Prospective customers usually want to receive as much information as possible, purchasing something online. Highlight the benefits, emphasize your selling points, and emphasize what differentiates your product or service from others. Incorporate things like customer testimonials, press attention from online blogs or newspapers, or third-party site social proofs to help highlight the value of your product.

Dedicated landing pages.

Customers are coming to your site from all over the place – email marketing, social media posts, search engines, links on third party sites, etc. Landing pages should be written specific to the channel. The more relevant, targeted the content is, the more leads you convert. Stick only to information which applies to the offer, minimizing unrelated content. Comprehensive, keyword-rich text should be the objective here. According to a recent study, companies with 10 or more landing pages increase their leads by up to 55 percent. All in all, more landing pages means increased conversions.

Keyword optimization.

Old-school strategies like keyword stuffing are penalized and so needless to say, the more keywords you use, not necessarily the better. Keywords are still vital to any content marketing campaign. Group keywords into clusters of three or four and use similar keywords to increase content strength. Keywords should also focus on searcher intent, arguably more so than what you’re hoping to rank for.

Channel-specifics strategies.

How you develop content for blogging, email, or social media will be different for each occasion. Setting goals for each channel and learning how to optimize your content marketing in each is important. For example, social media is going to rely on short titles and short descriptions conducive to conversation and engagement. Alternatively, emails will be more about content that’s preview-driven with a simple, effective linking structure getting customers back to your site.

These are 5 content marketing strategies that can deliver big results for almost any business! See massive ROI and new lead generation opportunities using content marketing to conquer the competition. Partner with Unlimited Exposure, the experts in digital marketing and content, to grow your website with high quality, keyword-rich content targeted to your business needs.

Source : https://unlimitedexposure.com/basic-digital-marketing/963-5-tested-content-marketing-strategies-that-deliver-big-results-in-web-traffic-with-every-use.html

There are so many different strategies and techniques which can help with SEO that it’s easy to obsess over improving rankings. There are also several areas that are sometimes misunderstood. These five SEO strategies should be re-evaluated in 2019 by any site with an ingoing SEO campaign.

5 Aspects of SEO your Digital Marketing Strategy should re-evaluate in 2019

Keyword rank tracking.

It can be addictive chasing after certain keywords and monitoring where you rank. That said, many common software used to monitor keyword rank don’t factor in the search intents and don’t necessarily give an accurate perspective on your performance. For example, your keyword rank could be in part unrelated to what your site is about. That’s why some run a manual search on each keyword to see what comes up. Also, we don’t recommend tracking more than 30 keywords – much easier to manage than 100+.

Duplicate local landing pages.

If you are a business operating in different local service areas, you may be pushed to create duplicate local landing pages. Unfortunately, these pages aren’t often user-friendly and sometimes unnecessary. That’s because you should minimize the presence of common or duplicate content on your site. Although there’s value in having individual city-specific landing pages, you also want to focus on original copy, first-party testimonials from clients in the area, common challenges to the area, and including more city-specific mentions.

Guest posting.

Guest posting still holds some weight when it comes to SEO however, only on high quality sites. SEO specialists tend to focus on quantity over quality on this one – the exact opposite of what’s recommended. Stay away from guest posting networks and seek out guest post opportunities yourself, speaking to sites one-on-one. This is generally a better approach and also, makes a genuine connection you might be able to use in the future.

Voice search.

Voice search is having a tremendous impact on SEO but it has not quite hit its prime just yet. Estimations of it growing large are just, in fact, estimates. Is voice search the future – maybe but there are no guarantees. What we recommend in today’s SEO strategies are to start investing in using question-based, long-tail keywords which are key to voice search users. With each passing month, voice search seems to grow a little bit but to what extent, it is not known. Voice search SEO techniques are perfect for local businesses and eCommerce but other businesses may not necessarily need to focus so much on it.

Linking.

Links have a tremendous impact on SEO. Most businesses focus on accumulating the most links possible within the shortest time frame. The correct approach is rather to chase quality over quantity. For businesses that require a certain level of authority – such as healthcare or education – the need for quality links is even more important. If you’re chasing quantity and are being linked to by low-authority websites, Google may flag your site as the same. You don’t want a website that’s considered low-quality.

Unlimited Exposure are SEO experts, having helped dozens of brands achieve first-page rankings across multiple keywords. Although SEO’s not everything in digital marketing, its organic reach counts for a lot and that’s why, for every brand we work with, we focus in on SEO and make it a priority. If you need assistance using SEO to get your site’s keywords on the first-page and in the top five, contact Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/962-5-aspects-of-seo-your-digital-marketing-strategy-should-re-evaluate-in-2019.html

3 Common Digital Marketing Mistakes that Instantly Lower your Sales, Revenues, Leads, and Conversions

For all the effort you’re putting into creating the easiest path for customers to make a purchase, common mistakes such as the following three could be wasting 1,000s of buys.
Ask yourself, are you converting the amount of leads you believe your product is capable of – if the answer’s no, you might be unknowingly sabotaging your digital marketing efforts through the following 3 mistakes. Generating leads and traffic is a massive challenge in eCommerce, no matter how big or successful your brand is. Thankfully, if you’ve fallen into any of these traps, it’s fixable.

3 Common Digital Marketing Mistakes that Instantly Lower your Sales, Revenues, Leads, and Conversions

Mistake #1 – Ignoring the need to stay current on data.
The data’s always changing in eCommerce and digital marketing. What worked last year and what interested your customers then is not going to be the same now. For example, at one time, LinkedIn was thought to be a brand nobody should pay a moment of marketing attention to. Now, it has more than 500 million members and is a massive platform on which digital advertising happens. As a marketer, you’ve got to stay current on social media trends, SEO best practices, digital marketing opportunities, and your own data or risk falling behind. 74 percent of marketers are not tracking their data as they should be, according to a recent study. Ensure you’re plugged into Google Analytics and that you’re tracking what’s going on with your website.
Mistake #2 – You’re qualifying irrelevant leads there for the wrong reason.
If you’re putting in the wrong customers from the get-go, of course you’re going to lose them along the way. Why people follow you on social media or sign up to your email list should be because of the products or services you offer – not because they want to win a contest or for an unrelated reason. Be careful on how you’re promoting yourself. You want to find the prospects with interest in what you’re selling or with the potential to have interest in your brand. Time and energy’s wasted on trying to convert leads who don’t really have a strong interest in you. Attracting the right people can take time to accomplish and may require A/B testing to find out what’s the best method. Regardless, it’s more than worth it in the end.
Mistake #3 – A lack of understanding in the marketplace and its customers.
The average person doesn’t like to admit when they are unknowledgeable about their target market. Unfortunately, it happens more than one thinks. Also, customer bases can change over time. Who you thought your customers were a couple years ago are not necessarily the same audience you’re advertising towards today. According to a recent survey, 80 percent of consumers don’t feel understood by the average brand. You need to get to know your customers, finding out what they want, who they are, what they do, where they are at in their lives, what they could want from products or services like yours, and more. The more you know and the more information you have – such as through surveys or Analytics data – the more you can personalize sales and marketing strategies to them.
Unlimited Exposure is a top digital marketing agency, specializing in social media, SEO, content marketing, video marketing, eCommerce, and more. If you think there’s something wrong with your conversion rate, let us help. With Unlimited Exposure as a partner, you’ll be head-and-shoulders above where you’re at now and we can guarantee a big return!
Source : https://unlimitedexposure.com/basic-digital-marketing/961-3-common-digital-marketing-mistakes-that-instantly-lower-your-sales,-revenues,-leads,-and-conversions.html

New social media platforms are popping up every day, by the dozens, and although they don’t necessarily hold big audiences yet, smaller and trendier platforms might be just what a brand needs to find their target audience.

Why the Rise of New Social Media Platforms can be Important to new Businesses

Let’s not forget, in 2002, LinkedIn launched as one of the first social media sites and was alone in the marketplace at the time. Since then, we’ve seen sites like Snapchat rise like it did in 2016 trending at a faster growth rate than anything the Internet’s seen before and building a base of hundreds of millions of users. Then, there are brands like Etsy who got in early on a growing platform, which in this case was Pinterest and used pinning images on the social media platform to motivate a growth rate of 20 percent week over week for several months. The point of all this is that there are opportunities out there for social media platforms to capitalize on new, under-developed social sites. Needless to say, massive success could be awaiting you, just around the corner!

As social media sites are always moving up and down with user base growth, we recommend checking out some of the mid-range social sites that aren’t as popular as Facebook, Twitter, Instagram, and others. Don’t get us wrong – Facebook, Twitter, Instagram, and similar platforms are immensely important. They carry with them huge audiences. That said, it’s difficult to cut through the noise there. So to make it easier, mid-range social media sites like Tumblr, Snapchat, Twitter’s live video streaming app Periscope, Pinterest, and others can absolutely serve purpose. Assuming you find it’s appropriate to your target audience and not a complete disconnect with your brand, selecting one or two mid-sized platforms to exploit is one social media marketing strategy to weigh.

As for new, innovative platforms, these can be more difficult to predict as to their future. Don’t invest a tremendous amount of time into developing branding on smaller, newer platforms however it doesn’t hurt to create a profile, get out a blog post, and connect with the audience that’s there.

Although we can recommend a handful of growing new social media sites, in a month, the list could be entirely different and so, we don’t want to promote any one direct platform. That said, there are seemingly thousands of niche social platforms, specific to different audiences and industries. They are generally less competitive than widely available social sites and can be a great way to getting your products or services into the hands of customers.

Social media’s always getting bigger and there are new opportunities presenting themselves almost every day. On a regular rotation – whether that’s bi-monthly or quarterly – it doesn’t hurt to investigate whether there’s more social media opportunities out there for you. To maximize efforts, it takes research and knowledge of how to appeal to the audience on platforms like these.

Unlimited Exposure are social media marketing experts, with an advanced skillset in digital marketing, eCommerce, video marketing, and SEO. If you think you’re not getting what you should be from your social media presence, contact a representative today. Let’s grow your brand, together. The rewards out there are sizeable for brands who approach social media intelligently, with a little luck, and with the right strategies. Connect with Unlimited Exposure, the ultimate social media marketing partner.

Source : https://unlimitedexposure.com/basic-digital-marketing/960-why-the-rise-of-new-social-media-platforms-can-be-important-to-new-businesses.html

Spending some hours every week on executing social media marketing strategies can provide more website traffic, help improve search engine rankings, and increase overall conversions. Social media brands which are most successful know who to target and where. The channels chosen count for a lot. Every day, there are dozens new social media sites popping up and the dominating platforms are still pretty numerous, including Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, and more. Where to focus your attention on though is simple and all about demographics.

What’s the Best Social Media Marketing Channel for My Business – read here!

What will your social media marketing objective be?

What you do on social media should link directly to an objective. Why you choose a particular channel and how you use it also should link directly to what you hope to achieve. For brand awareness social media strategies, you want large, established platforms with sizeable followers, like any of the big names we mentioned. If you’re looking for lead generation in a B2B environment, alternatively, LinkedIn is a champion for social media ROI in this category. Early on, establish your objective clearly and use it as your guide.

What social media platforms is your target audience using?

There’s plenty of information available online regarding the users of social media platforms. For example, if you’re chasing senior women as your predominant target audience, you’re not going to want to use Snapchat, or if you’re looking to attract men, you’re not going to use strictly Pinterest. Seek out data-driven analytics data you can use to narrow down what platforms your audience is using and how to exploit these opportunities. There are also numerous studies out there, highlighting gender differences, income, age, and more.

Where are your competitors on social media?

Also, you can pay attention to how your competitors are using social media. They’re successful on platforms for a reason. They can be a baseline on how to measure industry activity and determine how you should be spending your time. Note what type of content they’re posting, how often they’re posting, how many likes and shares they’re getting, and anything else you deem relevant. See how their followers engage. There are plenty of software tools and applications which can help track your competition’s social media activity.

What kind of content do you want to create?

In choosing a social media platform, you also want to ensure it’s perfect for the content you’re readying to share. Some platforms will complement your brand while others won’t. For industry-based news and updates, more professional-minded sites like LinkedIn or Twitter works. For shareable video content, Instagram, YouTube, or Facebook is recommended. For live video, there’s Twitter’s Periscope app, Facebook Live, and Instagram. If you want to create and share image-based content, Instagram and Pinterest are where you want to look.

How many channels can you manage at the same time?

You may choose to go with a few different social channels – nothing wrong with that. In most cases, you won’t need much more than one or two though. With more resources though, managing multiple channels above two is not such a bad idea, either – as long as it’s not wasted. In fact, 91 percent of retail brands use 2 or more social media channels.

There’s space out there on social media for every brand, business, or industry. Find yours. Partner with Unlimited Exposure today, the experts in social media marketing, to achieve big results on the right social channels.

Source : https://unlimitedexposure.com/basic-digital-marketing/959-what%E2%80%99s-the-best-social-media-marketing-channel-for-my-business-%E2%80%93-read-here.html

Realtors and real estate agencies use digital marketing every day to overcome the competition and reach their audience. Considering these days, more than 90 percent of people buying properties begin with an online search, how they market digitally is key to their success. For non-real estate businesses, there’s a lot to learn about what makes realtors successful and how this can be applied to your business.

What you Can Learn from how the Real Estate Industry uses Digital Marketing

Consistent branding.

Look at any successful realtor’s digital marketing strategy and you’ll find consistent branding throughout. Across every social media channel and every site on which their brand appears, they’re using the same logo, the same tag line, the same font, and oftentimes the same images. Consistent branding lets the user know they are in the right place and prevents confusion.

User-friendly websites.

A realtor’s website is among the most user-friendly there is. After all, it has to be. This is how prospective clients are searching for homes. They’re also always mobile responsive. No matter your brand, more than 50 percent of Internet searches are done on smartphones and mobile devices. When designing your website, put your audience first.

Maximizing SEO.

Real estate is very competitive as buyers searching for properties are only going to click on the first one or two search results that come up. They’re not going to go to other listings. Those spots are incredibly valuable to agents. Therefore, they’ve gone the extra mile to optimize their site architecture, implement the right keywords, write blogs, produce videos, and more.

Writing useful content.

No matter how busy you are, keep up with a consistent schedule of high-value, quality content. We don’t mean just putting up product descriptions but instead, taking the time to deliver audience-friendly blogs that answer their questions, offer advice, present them with some how-tos, and more. This is how real estate website do it and will also help with your SEO efforts.

Being social online.

Social media is big business for realtors as it gets the word out about what they’re selling. Facebook, Twitter, Instagram, and LinkedIn are the four main channels they use. Successful real estate agents don’t just post listings either. They take the time to engage with prospective clients by responding to comments and questions, posting in groups and participating in other communities, and being active. It can’t always be about promoting, promoting, promoting!

Targeting the right audience.

Just because you saw something work in another company of an unrelated industry’s digital marketing doesn’t mean it will work for you. Your marketing needs to be customized to the audience. Your targeting needs to be precise, in this way, or you will be losing on time and money. You may think about opting for a wider audience however oftentimes, the most successful marketing campaigns are based on reaching a niche audience of people genuinely interested.

Don’t send out spam.

Be it on social media or through email, realtors are careful with what they send out and when. Email marketing should only come with links to the most useful blog posts and carry information relevant to that client. No one wants to receive an email from a brand they like with nothing of value inside. Segment your audience. Ask yourself, before sending out any marketing message, whether it’s appropriate and relevant to the people receiving it.

If you’re looking for a digital marketing agency to help elevate your website and enjoy bigger results, speak with a representative at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/958-what-you-can-learn-from-how-the-real-estate-industry-uses-digital-marketing.html

What you Can Expect to Find with an SEO Audit and How to Make your Site Better

A staggering amount of attention in digital marketing is paid to SEO and that’s for a reason. SEO is a massive lead generator, brand visibility builder, and easily the best organic search strategy there is. If you have recently partnered with a digital marketing agency like Unlimited Exposure and/or are using a software to conduct an SEO audit, there are several things you should expect to see.

What you Can Expect to Find with an SEO Audit and How to Make your Site Better

A comprehensive website crawl.

Any SEO website audit will begin with a full site crawl to identify any overarching issues which could be plaguing your SEO. A crawl provides a baseline for a site, scanning every URL and delivering an analysis on which the rest of one’s audit can be built. A crawl will locate on-page errors, including broken links, page titles, and duplicate content.

Checking your website loading speed.

Loading speed is a huge factor in SEO as search engines like Google want to give their users only the best websites in response to a query. The faster your overall site speed and individual page speed are, the more positive the user experience is assumed to be and the better your ranking will be. A speed test may identify areas of improvement relating to speed, such as coding or hosting issues.

Site architecture.

A strong SEO website is going to have a site architecture optimized for their user. A website’s journey should not be complicated. Any information should be accessible within a few clicks. A clear, logical, organized structure is recommended, reflected in an XML sitemap. Adhere to relevant URL naming conventions and page titles. All the main web pages should be reflected in a navigation menu at the top of your website so that site visitors can locate any information efficiently. Doing this, believe us when we say, will help your SEO.

Evaluating site content.

On-page SEO is a big influence – as one would expect – on a site’s search engine rank. An SEO audit can identify keyword stuffing, how successful you are at ranking overall for the keywords you’re using, whether your content can be considered ‘spam’, how relevant the content is to what your site is about, and content length. A site with a ton of pages with too little content are going to see minimal SEO movement whereas pages 500-2,000 words are going to see much larger jumps in where they rank.

Tags.

Tags help search engines determine what a piece of content is about. Title tags should convey the content beneath them, meta-tags should include a keyword-driven description of content, image tags should be used to classify images on Google, and other tags in your coding can also affect where elements of your site rank. For example, every page should ideally include a ‘rel=canonical’ link in its HTML as to prevent duplicate content.

Checking backlinks.

Lastly, an SEO audit will verify whether your backlinks are working. Backlinks are valued today by SEO algorithms as quality over quantity. If you are being linked to by questionable websites, it’s considered a bad sign that your site is also questionable.

An SEO audit is worth having done as it gives a close look at how your site’s SEO is doing and where you might have gone wrong. A simple, unintentional mistake in your on-site SEO can produce major consequences, positive or negative on your search engine ranking. To speak with an SEO expert today, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/957-what-you-can-expect-to-find-with-an-seo-audit-and-how-to-make-your-site-better.html

Content marketing done right will increase revenues, generate the web traffic you want, establish brand authority, help with brand visibility, possibly motivate influencer marketing, and more. An area many brands forget about exploiting specifically is link building – something crucial for growth, especially digitally.

How Press Releases can Amplify your Content Marketing Strategies

Link building is accomplishable through writing guest blogs on other high-authority sites, link reclamation, connecting with high-authority outlets, through influencer marketing, and via press releases. The latter is one of the ways to build links while also establishing credibility, helping customers find you online, and improve search engine rankings.

There’s a lot of reasons why press releases work. They are a clear, accepted way to assert one’s business accomplishments and to generate attention. They also work a little bit like a blog, in the sense that they get the word out on a given subject except they do so with a more professional audience. They can be used to introduce a new product, promote a service, call attention to a promotional offer, and more. Press releases used to be used all the time, in almost every digital marketing strategy. Today, that’s not the case.

Bottom line – press releases still work. Why they’re not used as much is perhaps because few companies know how to write them, at least among small to medium sized businesses. They’re generally more direct, involve quotes from company representatives and have people to contact, in addition to including a business’ contact information.

If you’re regularly introducing new products or promotions, and/or have an eCommerce digital marketing plan, including press releases can help attract links from a vast array of sites while amplifying the content marketing you already have going. A press release itself can be used in one’s content marketing campaign as a blog, in an email campaign, and also, yes, as a link building strategy. Maximizing the impact of your press release will require doing some research into what journalists to send it to, what time is best to release it, and more.

No matter how you intend to use your press release and where it ends up, keep in mind it should be SEO-optimized with keywords and backlinks. The more publications, journalists, websites, and Internet users who pick up your press release, the better. Consider using it only to promote the best of the best of what you’ve got going on. If there’s a link to a case study or a company video, consider using it in this case to expand on what’s written in your press release. Always incorporate a link directing back to your website as well.

As a press release is picked up by a website, it gets posted which means it lives on said website indefinitely. If this happens a dozen times, a hundred times, or a thousand times, that’s excellent news. That helps to expand the eyes that will see it and accomplishes all sorts of positives for branding. The great thing about writing your own press release as well is that you control the message, deciding on quotes, product information included, how long or short you want it, and the perspective from which you want to write. Needless to say, a press release is a great way to increase the reach of any site’s content marketing plan.

For content marketing expertise, speak with a representative at Unlimited Exposure today. We’d be happy to help deliver new, exciting content and strategies to maximize reach to your target audience.

Source : https://unlimitedexposure.com/basic-digital-marketing/956-how-press-releases-can-amplify-your-content-marketing-strategies.html

Digital marketing takes on many forms. Chances are, if you have an online business or have a business website, you’ve probably participated in it at various times already. There are many things digital marketing can accomplish, including increasing revenues, getting more SEO attention, and boosting your social media numbers. Here are some of the biggest trends in 2019 in digital marketing and why it is still so important to success for businesses from all backgrounds.

20+ Facts on Why Digital Marketing is so Important to being Successful in Business in 2019

 eCommerce and online shopping sales continue to grow with each year that passes. There’s no signs of slowing slow. By 2021, total eCommerce sales worldwide will reach $4.5 trillion.
 If your website is not mobile responsive and/or if your digital marketing strategies are not targeting a mobile audience, here’s why we think you should. Over 51 percent of smartphone users have discovered a new company or product while searching on their mobile device.
 As Internet speeds and access to online video continue to pick up, video marketing’s a reliable place to invest your attention. It is estimated video advertising will reach $22 billion by 2021.
 Google is responsible for more than 94 percent of all organic traffic online, demonstrating why SEO is still a strong focus for any digital marketer.
 Despite concerns about the attention span of the average Internet user, the average Google first page result contains 1,890 words.
 Long-tail keywords reign supreme in SEO, with more than 50 percent of search queries on Google being four words or longer.
 Up to 80 percent of search engine users pay no attention to the paid search ads and instead, go straight for the organic results – all the more reason to focus here.
 Video is more effective than text, it’s true. Video’s 50 times more likely to generate organic search results than simply plain text.
 Voice search is also on the increase in a big way, with the number of voice queries having increased by 3,400% between 2008 and 2017. As voice-enabled devices continue to see upticks in popularity, there’s no telling where its growth may end up.
 Local SEO is incredibly important for small businesses, as 30 percent of all mobile searches relate to a location and local searches, in general, led to a store visit within one day among 50 percent of users.
 Blogs and text-based content delivery is still key to organic success, with 1 in 10 blog posts becoming a compounding web page, meaning that organic search increases its traffic over time.
 Companies posting 16 or more blogs per month receive up to 3.5 times more traffic than companies publishing zero to four monthly posts.
 Companies posting 11 or more blogs per month are generating more than 4 times as many leads as sites blogging only five times or less per month.
 Social media marketing can’t be emphasized enough as a way to garner attention and success for small businesses, with more than 1 billion monthly users on Instagram, 2.23 billion users on Facebook, and so many other sites with big audiences.

Digital marketing is only growing, with more and more people connecting with social media, voice-enabled devices and VR hitting their stride in sales, content marketing and SEO being necessary to organic search, and more. If you want real results like these for your website, connect with a digital marketing expert at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/955-20-facts-on-why-digital-marketing-is-so-important-to-being-successful-in-business-in-2019.html

Do you have no idea where to start with your content marketing campaign – here’s 6 examples from brands who have achieved mass success by personalizing their content to their audience. Although these strategies won’t necessarily work across the board in every industry, they may provide inspiration as to how to develop your own unique content marketing plan.

6 Successful Content Marketing Campaigns to use as Examples for your Digital Strategy

BBC

The BBC’s website digital marketing campaign is based around audience participation. BBC produced a ‘Your Life on Earth’ interactive info-graphic personalized to a user’s responses. They entered in birthdate, height, and more, and were shown interesting facts and figures about the ways in which the world has changed. Links were included, directing back to BBC videos and articles. They used completely unconnected content to link back to BBC content which was relevant and which would be meaningful to their audience.

IBM

IBM employed a content marketing strategy which used a variety of platforms and formats to establish an authoritative voice. IBM created different blogs targeting different niche markets, promoting their technological influence all over the world. As they produce many different products, IBM used its content marketing to make connections to segmented target audiences separately.

Cisco

Cisco’s content marketing leveraged social media, video conferencing, gaming platforms like Second Life, and an online forum to launch a new product. The result of this untraditional launch was the most successful in the company’s history. Social networking subsequently became part of every launch following, with print advertising budgets moving to social media and digital marketing.

GoPro

GoPro used imagery in their content marketing to generate millions of subscribers on their YouTube channel and saw more than 6,000 GoPro-tagged videos uploaded daily throughout the campaign. Instead of promoting the product in their images and video, they instead show the users. A brand who puts focus on their customers and the experiences of their customers, instead of directly selling a product, demonstrates a sense of selflessness.

TOMS

TOMS is a shoe company which used the fact that they donate a pair of shoes for every pair purchased as the center point of their content marketing. They told stories in their ‘One Day Without Shoes’ video and image-based campaign. Storytelling that is emotional can work wonders at pulling the heartstrings and getting people to pay attention. They used social media to spread their marketing and accomplished massive success in the process. Never de-value storytelling.

General Electric

GE uses a mix of podcasts, TV show product placements, online magazine mentions, and more, promoting its ‘Imagination at Work’ tagline. They’ve been able to share unique facts and research, sometimes going viral on platforms like Reddit. Although GE’s products aren’t very exciting, their content marketing shares how their products are used and the uniqueness surrounding anything GE-related. Through that uniqueness, they’re able to gain attention.

Unlimited Exposure are experts in content marketing, digital marketing, video, eCommerce, and more. If you’re looking to maximize your content marketing, the right strategy is key to ensuring your time, money, and effort’s not wasted. Generate big results, big revenues, and see positive results with one of our expert partners assigned to your brand. Speak with a representative today.

Source : https://unlimitedexposure.com/basic-digital-marketing/954-6-successful-content-marketing-campaigns-to-use-as-examples-for-your-digital-strategy.html

Crushing the competition is a part of good business. If you want to maximize your market share, that has to come from somewhere. As challenging as it can be for new businesses to do, there are thankfully several digital marketing strategies one can use to generate revenues and gain advantage over the competition.

Succeed beyond your Competition with these 4 Digital Marketing Tricks for New Businesses

Use the media.

The competition is there for you to monitor. Don’t ignore that. Set up a Google Alert to monitor your competition and any mention they receive on the Internet. Pay attention to who is talking about them. If they’re getting press from a specific media outlet, reach out to those journalists. Although you won’t be successful every time, when you are, you may be able to give your company some free press in time by cultivating relationships with online and offline media.

Automate tasks.

As a small business owner, you’re wearing many hats throughout the day. It’s easy to forget aspects of the business that need attention paid to. Automation can help with content creation, social media posts, and copywriting, ultimately saving you time while keeping costs low. Automating your marketing functions can free up time however you want to ensure they’re audited every few months to ensure you’re on track. Unfortunately, the software to automate is not always free. If you’re trying to keep up and surpass the competition however, they’re likely worth the investment.

Strategic pricing.

Pricing is not something spoken about often in digital marketing however it unquestionably plays a role in whether someone decides to make a purchase or not. One digital marketing strategy that has worked to pull customers away from the competition is to lower prices on select products while pulling attention away from more expensive products. Also, if you have products available in different sizes – i.e. small, medium, large – consider making the difference in price as small as you can. That way, if someone’s buying a medium, but it’s only a little bit more to purchase something large, they’re likely to spend a little bit extra to get the higher value.

Selling under cost.

If done incorrectly, selling product or services at a loss can be a very bad thing. That said, it’s sometimes necessarily to overcome the competition. If customers are enticed to visit your site because a deal’s too good to be true, once they’re on your site or once they’ve made a purchase, they’re likely to continue that relationship with your brand. If you don’t have a lot of brand awareness and you want to let people know you’re there, selling at a loss is recommended in some cases. For this reason, when a new restaurant opens, they’ll sometimes give away ‘free burgers’ or offer discount meals on the first day. This is to let people know they’re open and available.

Earn your success and employ strategies like these to skyrocket past the competition. Unlimited Exposure is an advanced, expert-level team of digital marketers. If you want to maximize your customer base, now’s the time. Although none of these strategies are specific offences to your competition, they will pull people away when done correctly. Achieve better results, higher revenues, and see more attention. Contact a representative at Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/953-succeed-beyond-your-competition-with-these-4-digital-marketing-tricks-for-new-businesses.html

Is your SEO Failing your Blog Articles – an Inside Look from a Blogger’s Perspective

If you don’t think you’re getting the mileage you want from your blog articles, you might be right. The simplest SEO mistake can cost a website big. If your website’s failing and you’re not ranking where you want, from a blogger’s perspective, here’s where to start.

Is your SEO Failing your Blog Articles – an Inside Look from a Blogger’s Perspective

XML sitemap

The easiest instant change to make that will have great impact on your website is to ensure you have an accurate XML sitemap set up. This is a roadmap of your blog, indicating to Google the structure of your site and the content ahead. Installing the Google XML Sitemaps plug-in is recommended as it will increase your post indexing rate, and make it easier for spiders to crawl/find your posts.

Relevant keywords

Don’t stuff in a bunch of keywords. Focus in on a select collection of keywords, relevant and specific. Incorporate a keyword too much or using too many keywords could get your site unfavorably ranked. In fact, Google’s algorithm will punish sites keyword stuffing. Don’t do it. Use keywords naturally and place your top ones in the appropriate headings used to separate your content.

Permalink structure

It’s important every aspect of your website is structured with SEO in mind. To this point, your link URL should have keywords and be specific to the post published. If your URL is using a bunch of random numbers, that’s not going to tell a search engine like Google very much about what’s on the page. If you haven’t yet, ensure every permalink is adequately structured with the right keywords and themes. Remember, the closer your permalink structure is to what’s on the page, the better the likelihood is you’ll rank high.

Using an SEO-friendly CMS

A content management system is a necessity when you’re posting regularly. A CMS is used to create blogs, add new content, and structure content within a pre-defined website page template. Some CMS software is more search-friendly than others. For example, WordPress is critically acclaimed, comes with a mass amount of support, and is believed to power more than 25 percent of all websites. There are other CMS programs less successful and unless you have reason to, the only one you should be focusing on is WordPress.

Titles and meta tags

Title and meta tags are big ranking factors. If you’re not using the right keywords or taking the right approach in these areas, your entire SEO strategy might be a complete waste of time. Keep your title mid-length, include the keywords you want to feature, and be specific to what’s on the page. Regarding your meta description you choose to write, this will be what search engines use to feature your site in query results. Keep it under 160 characters so it’s displayed in full.

Optimized images

The very last thing we want to mention is to ensure your images are identified in file-names and with meta description alt-tags in text identifying the content inside. This will signify to Google the content an image holds and advises a search engine on where to rank them.

Optimizing your content, images, and coding is a three-pronged requirement for excellent SEO results. As bloggers ourselves, we want to help. For a SEO audit and to find out how we can improve your SEO rankings instantly through simple changes, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/952-is-your-seo-failing-your-blog-articles-%E2%80%93-an-inside-look-from-a-blogger%E2%80%99s-perspective.html

There is so, so, so much focus put on millennials, and their wants and needs, that few businesses are prepared for the incoming Generation Z. This is the first generation who grew up with smartphones and social media, and they’re a whole different set of people than millennials. If you’re serious about maintaining a young audience, you need to shift your attention towards sustaining popularity among Generation Z.

Generation Z v. Millennials – Why you May Want to Start Gearing your Digital Marketing towards a New Generation

Generation Z now accounts for approximately 40 percent of all consumers. They’re much more advanced in their knowledge of technology and the digital world. Generation Z are generally referred to as having shorter attention spans and are thus more difficult to impress. If you haven’t made an impression in seconds, you’ve lost them and probably for good. Generation Z expects to be curated to, consistently. They also highly value influencers, particularly on YouTube and Instagram.

If you want to target Generation Z, go with influencer marketing as a starting point. Influencers provide a massive ROI and are well worth the investment if this is the audience you’re chasing. There are millions of influencers in info, news, and entertainment to tap into. You don’t need to spend millions to make millions in this category, either. There are plenty of mid-range influencers who can provide big returns.

Just like influencers, at all times, you want to be genuine in your direct communication and marketing to them. The more authentic you are to their experience, the more likely they’ll be willing to connect. To this point, as you send them emails or marketing messages, personalization is heavily important. Like other generations, this is one that wants to be sold to but on their terms. Every message you send should be as personal to their experience as is possible.

Interactivity and conversation is important to Generation Z. With your social media marketing, engage with them directly, encourage them to participate in your campaigns with the use of hashtags and contests, and foster collaboration. The more collaboration, the better. Generation Z is also one demographic who appreciates humour perhaps more than any other current generation. As long as it’s relevant to your brand and not going to offend anyone, using a little humour goes a long way in humanizing your company and appealing to a very intelligent generation.

Like millennials, Generation Z are also very socially conscious. They want to know they’re buying product that’s been manufactured ethically and they want to surround themselves with brands that mean something. This is a generation that is vocal, active, and won’t hesitate to promote products they believe in. For those that do a good job at cultivating the Generation Z audience, they’re going to win big.

We live in an ever-evolving society. Generation Z are attracted to VR, experiential marketing, visuals, and customizations. Partner with Unlimited Exposure today to begin targeting the next generation. They’re growing as a consumer base. Before long, they’re going to be the talk of the talk and you don’t want to fall behind. With Generation Z, you have seconds to make an impression. Leverage visuals, interaction, and personalization to grab attention, and provide messages of value and inspiration. Get set up with a digital marketing strategy built around the interests of Generation Z and future-proof your business today with Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/951-generation-z-v-millennials-%E2%80%93-why-you-may-want-to-start-gearing-your-digital-marketing-towards-a-new-generation.html

A small business can generate a lot of revenue these days if they know how to exploit social marketing just right. Let’s be clear in stating that social media marketing is not just about gaining followers and likes. In fact, sometimes the objective is completely different. Strategizing a digital marketing plan, here are 9 secrets that all the top players are using.

9 Amazing Secrets to Social Media Marketing we Guarantee your Favourite Brands are Using

Creating bulk content.

There are going to be some days where you don’t have anything to post. That’s natural. Set a schedule where you bulk up on social media posts and blogs ahead of time. That way, you’ll always have something to post. Craft a week’s worth or a month’s worth of content at the same time.

Using the right platform.

It’s simple enough to say but using the right platform counts for a lot. There are dozens of social media sites out there so go where your audience is. If you’re marketing to an over-50 audience, there’s no reason to use Instagram where 47 percent of its users are between 25-44.

Drive traffic to your website.

It’s possible that there may come a day where social media isn’t as popular, where your profile’s accidentally or purposefully deleted, or where your audience goes elsewhere. Make an effort to promote your website and to get people clicking through to your website. Remember, your website’s your home base.

Spying on the competition.

Go to your industry competition’s pages and see what they’re posting, how often their posting, the audience they’re targeting, where their engagement is, and see what’s working for them. Apply those lessons to your own social media pages.

Search for mentions.

On social media, people talking about your brand are not always going to do so linking to your page or directly on your profile. Regularly, you want to search for mentions and see what the conversation around your brand is. There might be feedback, comments, and questions which aren’t making their way into your notifications.

Using hashtags.

Jump onto relevant hashtags, create your own, and have fun with it. Hashtags are conversation starters. Try to include popular hashtags with your post, only where they are most relevant, no matter if you’re on Twitter, Instagram, Pinterest, or wherever.

Connecting with influencers.

Once you start to get some momentum behind you, consider reaching out to influencers. Influencer marketing’s ROI is 11 times higher than any other form of digital marketing. By working with relevant influencers to promote your brand, you can generate a lot of attention!

Run contests.

After you have a fair amount of followers, drop on them a contest or a limited-time promo code including a note to share. This can help build followers and increase engagement, while outsourcing promotion to your customers.

Show humour.

If appropriate, be funny. The vast majority of people want to connect with brands that are entertaining and which have a humorous side to them. As long it’s a post relevant and consistent with your brand image, and as long as you’re not offending anyone, a little humour goes a long way in humanizing a corporate social media page.

For more strategies, tips, tricks, and techniques in social media marketing, speak with a representative at Unlimited Exposure today. Like we’ve done with countless other brands, we’d love to help your social media presence skyrocket to the top!

Read more : https://unlimitedexposure.com/basic-digital-marketing/950-9-amazing-secrets-to-social-media-marketing-we-guarantee-your-favourite-brands-are-using.html

Every company participating in video marketing wants their content to go viral. When a video goes viral, big things happen. A brand instantly boosts their social media followers and can generate millions off a single video. Going viral is very, very tough. It doesn’t come natural in video marketing. So few videos end up actually going viral that it’s a high bar to aspire to. Here are six examples of brands who have done viral video marketing right however.

6 Viral Video Marketing Examples and How Best to Apply Them to your Brand

Always

Always’ #LikeaGirl campaign showed children and adults contemplating the phrase ‘like a girl’. Its message was positive, inclusive, and creates an emotional connection with Always’ predominantly female audience. Always also took extra steps by encouraging others to share their own examples on social media and including the #LikeaGirl hashtag.

Dollar Shave Club

Dollar Shave Club used humour and entertainment to get people talking about their product. Dollar Shave Club spent $4,500 on a video, launching a video marketing campaign that brought in 12,000 orders in the first 48 hours. They weren’t a huge brand at the time. They just happened to get it right when it came to the mix of humour, entertainment, and meaning.

Cricket Wireless

Cricket Wireless’ ‘John Cena Loves the Internet’ video showed a celebrity acting authentically with kids being funny and entertaining. It was a feel-good video with a feel-good message. The ending of the video involves a quick promotion from John Cena thanking the Internet and directing consumers to the brand, which proved to be just enough promotion to make the video marketing go viral.

GoPro

GoPro’s ‘Fireman Saves a Kitten’ campaign produced a video that does exactly what the title says. This is a real story, building on consumers’ desire for meaningful, emotional, real, and inspirational videos. It doesn’t promote the product directly but yet, the product is featured throughout. The video also ends with the hashtag ‘Be a Hero’ which is another smart move. Emotional, heartbreaking, and with a happy ending, it’s the perfect combination.

Budweiser

Budweiser’s ‘Someone Waits for You At Home’ campaign used a heartbreaking video centered around drinking-and-driving. A dog is left alone scared and waiting for their owner to come home. The video is a real emotional ride that purports a positive message that reinforces the notion Budweiser cares about responsible drinking. If you have products that are dangerous and/or if there’s danger associated around a product, an emotional, positive video is smart.

Extra Gum

Extra Gym’s ‘The Story of Sarah and Juan’ shows a couple progressing through a relationship, going through the expected ups and downs. It’s emotional, very relatable, and doesn’t feature the product up front. The product shows up in it unobtrusively and organically, which is exactly how it should be. Extra Gum was a theme throughout the relationship but subtly. The product tie-ins proved to be enough to have the video go viral while promoting it as a romantic gesture to enjoy a piece of gum with a romantic partner.

Again, viral marketing is very hard. It cannot be faked. If you’re looking to maximize your video marketing’s chance at going viral, let us help. Contact a representative at Unlimited Exposure. Take from what’s worked. Use these viral video marketing campaigns to inspire your own. When you partner with the experts from Unlimited Exposure, we’ll ensure your campaign’s fully supported with all the necessary tools to catapult it to going viral!

Source : https://unlimitedexposure.com/basic-digital-marketing/949-6-viral-video-marketing-examples-and-how-best-to-apply-them-to-your-brand.html

There’s a lot to focus on with an eCommerce company, with so many digital marketing channels and platforms to consider. For many businesses, marketing their products or services online is challenging because of how time-consuming it can be. If you’re looking to maximize your time, keep up with the competition, and show continued growth in your business numbers, here are 5 eCommerce digital marketing opportunities you should be capitalizing on.

5 eCommerce Digital Marketing Opportunities to Exploit for Growth, Profit, and Revenues

A blog.

Overproducing irrelevant articles in an attempt to improve SEO is a bad move overall. When executed properly however, a blog can be an easy and cost-effective way to educate and highlight products. The key is relevance. An article should resonate with an audience, anticipate their needs, and answer the questions they are likely to have. Avoid hard-selling. Instead, content should be presented with value and no agenda. Design how-tos and similar help-based blogs. The more you do this, the more value you create in the mind of the consumer on a product.

Video.

Video has a huge eCommerce function and can help attract audience in from platforms like YouTube or Facebook. Think innovative product demos, fun ways to use products, and educational how-to style videos. These are all things that can work tremendously well, getting people talking and sharing. Compelling conversion-driven videos work for eCommerce but they’re sadly not used anywhere near enough.

Email.

Email marketing has as high as a 3,800% ROI in eCommerce marketing. Use CTAs that direct consumers to subscribe, get them registered on bi-weekly or monthly email alerts, and leverage those relationships to help drive sales during strategic times of year. Through email marketing, you can also repurpose blogs and video which gives them a new life. A regular newsletter isn’t a necessity either. In fact, some companies find it more effective only to send an email when absolutely necessary. Segment your list and consider ways to get consumers converting through with deals, offers, discounts, and more.

Comparison shopping.

Comparison shopping engines (CSEs) are powerful platforms through which you can generate more sales. Comparison shopping aggregates products from different vendors, displaying them on a single webpage. For shoppers, they can compare prices, shipping options, and product descriptions right there. Google Shopping is easily the largest and most popular CSE in the world, however there are others like shopping.com and Shopzilla. Consider what you’re advertising on CSEs, price them appropriately, and submit only your most unique products that you know they won’t find elsewhere.

Mobile.

The last digital marketing opportunity perfect for eCommerce is one most already taking advantage of and that’s consumers on mobile platforms. There are more eCommerce sales happening today on mobile platforms than on desktops. A mobile responsive website is a necessity in the eCommerce game. Combine mobile with email and now, you’ve got special offers, discounts, personalized messaging, and more working in your favour. Just keep in mind the average mobile shopping cart abandonment rate is insanely high – 97 percent approximately! Therefore, keep things easy and simple. Avoid a bad website design, complicated or lengthy processes, and limited payment methods. Doing this, you have an excellent chance at increasing your business’ online sales instantaneously.

For eCommerce digital marketing tips, tricks, and strategies from the experts, speak with an Unlimited Exposure expert today. We can help!

Source : https://unlimitedexposure.com/basic-digital-marketing/948-5-ecommerce-digital-marketing-opportunities-to-exploit-for-growth,-profit,-and-revenues.html

5 Bad SEO Techniques that Don’t Work and which you Should Avoid

Is your SEO out of date – you’re not the only one. Too many websites are using older SEO techniques which could be unknowingly penalizing your website. If you’re purposefully using spammy techniques to attempt to trick the system, chances are it’s either not working or you’re going to inevitably get caught. In SEO, you’ve got to change with the times and search engine algorithms have changed in the last decade. If you want high quality, targeted website traffic, ensure you’re not following these five bad SEO strategies.

5 Bad SEO Techniques that Don’t Work and which you Should Avoid

Publishing too much content.

Although you might think posting blogs will increase traffic to your site, increased output generally equates to lower quality. A website which contains too many blogs and text-heavy webpages are not viewed favorably. If you’re serious about SEO, you want to focus on publishing as many high quality blogs as you can. Prioritize quality over quantity. Quality equates to traffic – not quantity.

Too much priority placed on keywords.

Keywords are a cornerstone of SEO, yes, however over-prioritization is a problem. Stuffing in relevant and/or irrelevant keywords will penalize your site. Google’s algorithms will only see it as spam. Only use keywords in a natural way where they complement the rest of your website. Prioritize the user experience and the quality of your writing, rather than the keywords themselves. SEO algorithms had advanced to the point where they’re able to discern the context of a keyword. If you’re packing in too many keywords or the wrong kind of keywords, you’re in trouble.

Linking unnecessarily to other websites.

Backlinks are a credibility indicator to Google algorithms. That said, if you’re just searching for as many backlinks as possible, that’s not necessarily a good thing. Backlinks are only positive when they come from a high quality source – one that’s relevant to your site. Link exchanges and when you start paying for backlinks, that’s evidence of a weak SEO strategy. It’s lazy and it’s not going to lead to a positive result.

Creating a landing page per keyword variation.

If you are developing a landing page for every keyword, that’s a mistake. In the past, it would have been appropriate. Today, it’s considered too many pages. Google gives precedence to pages catering to search intent. By building pages that include all your keywords and which are optimized for the user rather than the website, that’s a winning strategy.

Low quality guest blogs.

If you’re accepting a guest blog, ensure the writing quality is high. Low quality guest blogging backfires off an excellent idea – to get others to develop content for your site which saves you time and effort. Accepting a guest blog should only happen if the writer is relevant to your branding. An unfamiliar author or a low-authority website’s guest blog could negatively impact your site.

When done right, SEO is successful at improving search engine rankings, increasing site traffic, improving lead generation, and establishing brand awareness. Contact a representative at Unlimited Exposure for guidance on how to elevate your website through correct SEO strategies. Outdated techniques should be avoided at all costs. As experts in the field, let us help your SEO marketing and bring your website to whole new ranking heights. Throw away the tactics which aren’t working for your site any longer. SEO success is just a click away!

Source : https://unlimitedexposure.com/basic-digital-marketing/947-5-bad-seo-techniques-that-don%E2%80%99t-work-and-which-you-should-avoid.html