How to Become the Best, most Highly Skilled Copywriter you can Be for your Website

Creating one-of-a-kind amazing copywriting for a website is a skill surprisingly more difficult to master than many imagine. Even so, it’s arguably the single most important skill you can have in ensuring your website’s success.

Think of all the writing a website and brand really has to have – blog posts, social media posts, email marketing, communication with customers and company stakeholders, etc. If you’re not committed to becoming a better writer, hiring a highly skilled copywriter, or developing better marketing copywriting, you may be unknowingly sabotaging your business.

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A business writer in this capacity should have the skill to sell. Yes, you want to entertain, educate, establish brand awareness, and build audience, however ultimately, all of this comes down to one’s ability to sell. If nobody’s buying, no product, service, or company’s going to stay in business. As if all this wasn’t complicated enough, how you write ads for a search engine will be different from what you write for Facebook or Twitter, and that will be different from how blog posts are written, and this will be different from how you build a landing page.

Enough with the intimidation factor – let’s get started on how writers write websites. Really, the only thing you need to be concerned with as a writer is knowing your audience and writing for them. If you know your audience, you’ve won half the battle. Their needs should take center-stage in how you write. The content you write should appeal to them, adopting their conversational tone of voice, solving a problem they common encounter, answering questions they have, and/or providing them value in some way.

After you have a decent grasp on where you audience’s needs are at, the next thing is taking time to make your copy the best it can be. Although some of the most successful landing pages out there can take hundreds and sometimes thousands of dollars to write, when done right, a landing page can generate millions in return. Crafting each word and section header, every image, chart, design, CTA, and word has to count. If you’re working on something as important as a landing page, you need to take the time to weigh every word. Perfect the vocabulary and tone.

Now, if you’re working on a series of blogs or articles for your website, you don’t necessarily need to invest the same amount of time into each and every word as you would with a landing page. Don’t go overboard with the amount of time it takes to write your own blog. In all likelihood, you should be spending more time coming up with high-performance, unique, and relevant topics.

An alternative to doing it yourself, of course, is to hire a professional copywriter for your website. Although some are wonderful writers, a lot of them disappointingly are not. They also are not oftentimes familiarized with your audience and, combined with a lacklustre quality of writing, aren’t generally worth hiring. That said, if you find one who does write well, they can be an asset!

If you want the best copywriting your website can have, contact the experts at Unlimited Exposure. We can help in setting you up with an effective, advanced digital marketing strategy complete with copywriting and social media services to get you big, big results for your brand!

Source : https://unlimitedexposure.com/basic-digital-marketing/943-how-to-become-the-best,-most-highly-skilled-copywriter-you-can-be-for-your-website.html

Digital Marketing is Storytelling 101 and about Empowering your Customer

In digital marketing, no one’s selling a product or a service – they’re selling a story. Analyzing the most successful marketing campaigns in the last five years, a commonality shared between all them is a focus on storytelling. It can be a hard skill to learn but if you’re able to tell a story that’s relevant to your audience and seamlessly blend in reference to a product or service inside, the advantage this gives you is tremendous over the competition.

Digital Marketing is Storytelling 101 and about Empowering your Customer

Fifty years ago, marketing and advertising was all about peddling your products or services to consumers. Door-to-door sales was common, speaking direct to the population. Advertisements focused on specific menu items, prices, services, and more. What was being sold decades ago was a lot clearer to the consumer and the general public. These days, marketing’s grown more complex. You’re selling indirectly a lifestyle and a better version of the customer. This strategy’s been used successfully by health, wellness, and fitness companies for years, and now everyone from McDonald’s to The New York Times takes this approach.

You don’t want to make the customer feel negative about themselves. You want them to feel there’s a better version of themselves waiting on the other side after they’ve purchased from you. For example, maybe your product or service can help resolve a problem they’re struggling with. Perhaps by having a product, it’s going to make them popular in some way or help identify themselves to a certain aesthetic. Alternatively, there may be a mystery or level of exclusivity to explore with your brand – such as using your brand as a status symbol. Gucci’s built a premium fashion brand off perceptions of exclusivity.

People universally love stories because there’s no direct selling involved. Don’t under-estimate audience intellect. They know when they’re being sold to and they recognize marketing when they see it. When you can sell them a story however, you give your marketing meaning. You establish a human connection with someone when you show them parents, grandparents, athletic performance, professionals in action, people being helped, people overcoming adversity, and more.

In digital marketing storytelling, you’re giving the audience something to identify with. When it’s something that makes a customer feel good about themselves, that’s even better as they’ll associate those positive feelings with your brand and it’ll deepen their emotional connection to you. This is why social media accounts like Humans of New York are so successful. There’s a real human connection there and it makes a consumer feel good about themselves. This is also the identical strategy taken to get hashtags trending on Twitter, Instagram, and Facebook.

People don’t want to buy products or services, they want to buy an easier, more attractive, and better version of them and their lives. Remembering this, you can develop blog posts, a website, and social media marketing campaigns based around contributing value rather than simply selling. The most powerful brands in 2019 are relying on storytelling principles 101 instead of algorithms, big budgets, and growth hacking. Find your audience by identifying the best way to tell the stories you want to tell.

To speak with a digital marketing expert to get your brand on the right track towards maximum success, contact Unlimited Exposure today. We brand through meaningful, human stories that stand for something and which can initiate a conversation around your brand. Reach out to Unlimited Exposure for more information.

Source : https://unlimitedexposure.com/basic-digital-marketing/941-digital-marketing-is-storytelling-101-and-about-empowering-your-customer.html

Digital marketing employs a mix of business, technology, and traditional advertising approaches. Cultivate a community of passionate customers, potentially from a global audience using these amazing tips, tricks, and techniques.

11 Unexpected Digital Marketing Strategies to grow your Brand and See Fast Results

Voice marketing.

Voice search and voice-related devices are creating a new era in digital marketing. As consumers communicate with devices to look and shop, and browse the Internet, marketers should find a way to match content to the sorts of questions and queries being asked.

Instagram Stories/Facebook Live.

Live streaming on social media is just as valuable in some instances as traditional posting. Instagram and Facebook are the top two social media platforms by far and on these, you can run contests, check in with followers, and build that level of connection you want.

Video marketing.

There are so many different stories you can tell through video, as opposed to a blog or in still images. Video can help humanize a brand, while highlighting employees, customers, or management. You can also use video to tell stories and deliver effective messaging that isn’t selling right on the nose.

Reddit.

Millions of Reddit users browse the forum every day to survey niche communities and topics. As a brand, you can use it to conduct market research, find keywords, and judge engagement on given topics.

Short-form copywriting.

Short attention spans still exist. Short-form copywriting can come in handy when building advertisements as well as in designing social media posts. Those experienced with using as few words as possible to express themselves are those who are succeeding in today’s markets.

Unboxing.

A great way to maximize a video influencer’s potential is to send them a box of products to ‘unbox’ in a video. Alternatively, you may want to get your product in subscription boxes. This can help expose your brand to big audiences and help get buzz for consumers sharing their experience with your product online.

Over-the-top streaming.

Streaming is big business these days with a multitude of names joining established content providers like Netflix, Amazon, and Hulu. OTT provides brands a chance to have a more direct relationship with consumers broadcasting out live and on-demand video.

Education.

Whether it’s an education course a customer needs to register for, a series of how-to videos, or building content that is itself educational in nature, information is sometimes more valuable to certain categories of consumers than any sales tactic or entertainment may be.

Podcasting.

Podcasts are at the peak of popularity right now and provide a very influential pathway to audience. Purchase podcast advertising or start your own as a subject matter expert (SME). Promote your brand, what you do, and how you do it.

Influencer marketing.

Influencers on social media with thousands of followers and high engagement levels are being chased after every day to help brands reach the next level. Remember to choose influencers which fit your ethos and who won’t threaten the credibility of your business.

SMS marketing.

Subscribing via phone number instead of email is garnering momentum this year. Although it requires careful execution, SMS marketing to consumers delivers a higher open rate than email, by far. Within the first ninety seconds, you can get people clicking on your site and instantly generate sales for your business if you structure your SMS launch correctly.

Cut through the competition with Unlimited Exposure and speak with an expert today who knows how to get your voice heard!

Source : https://unlimitedexposure.com/basic-digital-marketing/940-11-unexpected-digital-marketing-strategies-to-grow-your-brand-and-see-fast-results.html

The Ultimate Customer Service Channel every Business has is Social Media

Social media is thought of as a ‘marketer’s dream’ but it is its’ customer service potential which too many businesses forget about. Like it or not, sometimes it’s as if social media is what makes the world go ‘round. Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, and other platforms directly connect you to your audience. More than a phone line, email, or anything, social media is your most important form of communication with your audience.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

Why social media is so important is because most people see it as a personalized, customizable place where they can speak with friends and family as well as connect with their favourite brands. It’s a place they feel safe to represent themselves, ask questions, and engage. Throughout the past decade, it’s also become a place wherein customers can raise queries, issues, or concerns publicly. If they’re disappointed, a negative comment on social media is your business’ worst marketing nightmare. If it’s a positive review or comment, that can also act as a form of social media marketing. After all, it’s the perception you’re putting out to the audience.

Be it publicly or in a direct message, the thing about social media communication is that when someone contacts you, they expect to receive an answer. Give no response and you lose business. Long-term, this could mean a PR crisis that is almost insurmountable. In social media communication with customers, you must always be polite, respectful and take an appropriate tone. Especially if it’s publicly, people can see these communications and will interpret your response as representative of how you do business.

Now, an important focus of social media interaction between brands and their audience is complaints. Every business eventually receives a complaint. Assuming the person making the complaint is frustrated and feels provoked, it’s important to provide them a response that acknowledges the complaint and resolves it to the best of your abilities with what’s within your power to do. If you have angry customers venting on social media, those are messages being sent to current and potential customers. When left unaddressed or unchallenged, these complaints are only going to fester and they’ll encourage others to switch to another company.

Even if you’re not at blame for the problem being experienced or if you don’t believe yourself responsible for the complaint, it’s still best to apologize and promptly resolve it. Communicate respectfully, let them know you’re working on it if you can’t provide a solution right then and there, and/or advise them on a phone number or email where they can reach you directly. Here are some interesting customer service-related social media facts.

 89 percent of customers will switch to a competitor following a poor customer service interaction.
 45 percent of consumers are likely to share a negative customer service experience online through social media.
 88 percent of consumers trust online reviews written by current or past customers on social media.
 Consumers are 71 percent more likely to make a purchase from you if they are supported by a social media referral.
 Companies that respond to customer service requests over social media generally see their customers spending between 20-40 percent more.

Unlimited Exposure believes social media is the ultimate digital tool to connect with current and prospective customers. If you’re ready to up your social media marketing and engage, please contact Unlimited Exposure and tap into our digital marketing expertise today.

Source : https://unlimitedexposure.com/basic-digital-marketing/939-the-ultimate-customer-service-channel-every-business-has-is-social-media.html

See this Guide on How Any Small Business can generate more Leads in 1 Month or Less

Generating leads for business is strategizing how to capture your audience’s attention and filter it through to a conversion. It’s not always straightforward. Every business is different and their audience might need to be cultivated in a unique way. If you want to build lead generation, there are five things you need to get going.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

A website that gives you the chance to post blogs.

There’s a lot of articles out there. Writing a great blog is not easy but it can be very rewarding. Speak from your perspective and don’t simply re-write what others are doing. Find your voice, write on subjects relating to your business or industry, and set up a blog posting schedule. A great article is not only going to act as a lead generator through SEO but also, on social media. Use a click-friendly headline, use subheadings, and make every word count.

Setting up your social media accounts.

There are billions of people out there on social media and that’s a big audience you can tap into. Consider platforms like Facebook, Instagram, LinkedIn, Twitter, and others you can use to get information out, including your blogs. The more reason you give to your audience to pay attention to you, the more likely they will. The goal of all this is to cultivate your audience into web traffic and thereby, sales.

Email marketing is an art and a science.

Email is an underrated part of the lead cultivation process. Someone might not be ready to buy right now however they may be open to signing up for email marketing. Sending out blogs, promotions, and marketing materials strategically through email marketing, that’s a big advantage to getting people back on your site and to get them clicking. The more people who click through to your site, the more likely they are to follow through on a sale.

Using Google Analytics.

Embedding Google Analytics code onto your site will help you monitor who is coming to your website, what pages they are viewing, what pages they are not clicking on, and identifying how you’re losing customers. Google Analytics gathers together all the information it can on your traffic. You’ll have it there to review in real-time if need to be and you can make adjustments. Assuming some blog subjects are seeing more hits than others, find out why. You may need to change your writing style, switch up your social media marketing, or you might need to find an alternative strategy to employ.

Retargeting.

Some people are going to take weeks or months to convert. You don’t want to lose these leads to a competitor. Therefore, you need a retargeting marketing campaign that continually and strategically appeals to this customer base who have not yet converted. In digital advertising, these retargeting campaigns work great at increasing lead generation and maximizing what you’re getting for optimum conversions which is exactly what you want.

Unlimited Exposure has everything you need as a small business to generate the leads you want and ensure you’re not losing these leads in the journey towards a conversion. Speak with a digital marketing expert today for more information on how we can help get your website, email marketing, social media, and SEO all in tip-top shape. Real results are just a click away!

Source : https://unlimitedexposure.com/basic-digital-marketing/938-see-this-guide-on-how-any-small-business-can-generate-more-leads-in-1-month-or-less.html

If you Want Landing Pages that convert to the Maximum, here’s What you Need to Know

Choosing keywords, developing the visual content, structuring the location of your CTAs, and sharing your landing page is all a part of ensuring your marketing sales funnel leads straight to a conversion.

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Among your most important elements in closing a customer is the landing page. This is an opportunity to speak directly to your audience. A landing page is where a prospective customer lands when they click on an ad. After you’ve got the customer on-site though, you can still lose them. There are terrible landing pages and amazing landing pages. Here are 5 tips on what you can do to maximize your conversions and turn a motivated buyer into a customer.

Your headline.

The first thing anyone reads on a landing page is the headline. A landing page headline should communicate clearly value, identifying what your offer is and how it provides value. You don’t want to make it too long or complex. It shouldn’t be more than a line or two. Remove unnecessary words. Remember, headlines are all about purpose and value, and should be communicable within three seconds or less.

Simple forms.

If you arrive on a landing page with an endless number of fields, you’re probably going to click off and visit a competitor’s site. Assuming you have a form for customers to fill in on your landing page, keep them short and eliminate unnecessary details. Remove ambiguity. If you need a sufficient amount of information from users, you may want to divide them up into several pages and add a progress bar so that users know where they are at in filling it in. Complicated forms are a conversion killer!

Images.

Images are more fun to read and consume than a series of paragraphs. Although you don’t want images to distract from your CTA, use images to break up dense text, make a subject feel more interactive, and to act as a visual aide. Add some flavor and help to break up your copy. If you list testimonials on your page, add a profile picture for each person. If you’re selling a specific product, add in product images. There’s probably several possible landing page images you could throw in.

Include a value proposition.

If you don’t communicate a value proposition to customers, they may not understand why your offer’s worth buying into or how they can. A value proposition can list key benefits of an offer, explain what it does and why it’s useful, list secondary benefits and features, and will communicate why an offer is the right choice. Things like a ‘free consultation’ or adding things in you know your competitors don’t have can further enhance the attractiveness of your value proposition.

Ensure a fast load speed.

In website design, page load speed matters. If users cannot load a page fast enough, they’re going to move on. Analyze your landing page’s performance using a tool like Google’s PageSpeed. Remember, 40 percent of users abandon a website if it takes longer than three seconds to load. If your page is taking longer than 3 seconds to load, find ways to remove elements or optimize the code to ensure your landing page loads correctly and quickly.

Contact Unlimited Exposure today to speak with a digital marketing expert who can help generate more leads, increase conversions, and design the perfect landing page for your website.

Source : https://unlimitedexposure.com/basic-digital-marketing/937-if-you-want-landing-pages-that-convert-to-the-maximum,-here%E2%80%99s-what-you-need-to-know.html

Email Marketing Strategies to Provide High-Value Subscribers and a Strong CTR

The value of email marketing campaigns is all in the results. No matter your objective with your emails, if you’re not getting the results you want from it, you’ve got to figure a solution. Search engines and social media platforms cannot generate the same engagement as emails can. They’re very important to long-term digital strategizing. Here are a few suggestions on strategies that will provide you with high-value subscribers and a strong CTR across your email campaign.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Obvious call-to-actions.

If CTAs are not easily spotted, customers are not going to know what to do with your email. Therefore, keep it clear, succinct, and transparent. Guide them through the process to click and convert, and arrange your text, images, and links as appropriate.

Email as a long-term relationship cultivation tool.

Email marketing shouldn’t spam. Email is an effort to connect with followers. It can sometimes take months before an email subscriber is turned into a customer so be patient. Recognize email as a way to keep relationships with followers strong. To this point, personalizing email messages has been shown to improve click-through rate by as much as 14 percent and conversions by 10 percent. Every email you send should have a value associated with it as well. Emails with no value are an easy way to lose followers.

Collecting subscribers that are relevant and right.

Email marketing’s ROI has been tracked as high as 3,800% and as a marketing strategy, it’s considered as much as 40 times more effective than social media at acquiring customers. That said, you’ve got to grab the right subscribers. Not all are equal. The right subscribers are somewhat interested in using your product or sharing it. They shouldn’t be a waste to try and appeal to. Instead of focusing on quantity, focus on quality of subscribers. Things like a monetary giveaway or providing free gifts can be a good way to gauge subscriber quality.

Segmenting subscriber into categories.

When you segment your audience, you can create emails that successfully target audience members of different backgrounds. Segmenting subscribers can be done easily with email marketing software. Developing different campaigns per segmentation, you’ll find higher engagement and conversions. After all, you don’t want to be bugging people with offers that don’t apply to them. Some segmentations are by region, whether they are a returning customer or new customer, age, gender, and more.

Always track your analytics.

Analytics that show open and click-through rates will determine how successful an email marketing strategy is. You may need to re-write subject lines, content, find more interesting topics, or link differently depending on what you see. Some emails will be high-performing while others will fail to generate a strong CTR. As you find emails with high engagement rates, work their elements and what you think makes them successful into your long-term email campaign. Decisions like these should be data-driven and justified through your analytics monitoring.

Unlimited Exposure can help your website set up and incorporate email into its digital marketing strategy. Don’t let the algorithms of social media and search engines dictate your success. Receive high-value subscribers and a strong CTR that you won’t be able to beat. Bloggers, influencers, small businesses, and corporations are using email marketing. You should be, too. Allow us to help. Reach an expert at Unlimited Exposure for more information.

Source : https://unlimitedexposure.com/basic-digital-marketing/936-email-marketing-strategies-to-provide-high-value-subscribers-and-a-strong-ctr.html

Do you Know how to Measure your Digital Marketing ROI – Here are 10 Ways you Can!

Digital marketing can be all trial and error. It’s your analytics which will guide you. If you don’t know where to pay attention to and to what, it can be tough knowing how to move forward. Measuring ROI can involve many elements but if you’re looking at a starting point, here’s some areas you can look.

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Knowing ‘why’.

The objective of your marketing campaign may be different from the next. Knowing why and what you’re trying to achieve can help determine where you want to focus. It’s important all objectives are measurable.

Customer research.

Use the data you obtain in your analytics to form a foundation of information about your customers. Write out customer personas. The more you know about your customers, the more you can use this information to inform your long-term digital marketing strategy.

Check traffic sources.

Look at your sources of web traffic which could be coming in through organic, social, paid, referrals, and more. Per campaign, see what is driving website visits. This is the data which will help see where your leads are coming from.

Automate.

Marketing ROI isn’t always going to show the full story of results. Marketing automation platforms like HubSpot or Pardot may be needed to integrate your customer relationship management strategies to your marketing. This can help better track leads and sales being generated. Your marketing strategy could be paying off in ways you don’t necessarily have indicated.

Content marketing campaigns.

Content marketing can provide so much data on where you’re getting customers, what they’re interested in, and more. A simple content marketing plan can help give basic information instantaneously, including traffic, leads, and conversions.

Lead generation.

Always track your leads. You should be able to say where you’re getting your leads. Calculate cost-effectiveness for each channel by which you’re getting your leads. If you’re working on limited budgets, you may find opportunities to trim things up a bit.

Deciding on KPIs.

Key performance indicators, such as impressions, cost-per-thousand impressions (CPMs), and sales are all indicative of things like customer loyalty, reputation management, and brand credibility. Measurement’s not necessarily going to be black-and-white for every brand so having KPIs in place are an ideal way to monitor everything.

Re-consider your goals.

Measuring ROI is not meant to happen in digital marketing only at the end. ROI should be monitored on an ongoing basis. If you find your meeting your goals or if you end up with new objectives, don’t hesitate to re-strategize and implement new action.

Segmenting.

Segment your analytics into different categories. For example, your traffic can be divided into sources of traffic, traffic over different periods of time, and more. The more you segment, the less you’ll have invest in tracking your ROI.

Consistent measurement.

Whether you’re tracking sales, leads, traffic, leads, or anything else, you always want to be tracking your ROI through the same platform. Decide on a software you want to use and stick with it. Google Analytics is probably the simplest and most straightforward to use.

Measuring digital marketing ROI is something that will come with experience. Learning how to strategize, implement action, track progress, and knowing when to pivot is what’s required to achieve digital marketing success. For more information on what you can do to generate amazing results on a digital marketing campaign, contact Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/935-do-you-know-how-to-measure-your-digital-marketing-roi-%E2%80%93-here-are-10-ways-you-can.html

9 Examples of Augmented Reality in Action and How AR is Changing the World

Augmented reality is giving small business owners, entrepreneurs, and corporations the opportunity to add value, solve problems in their supply chain or sales funnel, and enhance the user experience.

AR adds computer-generated imagery into a real-world environment, allowing users to interact with the digital realm. In shopping, entertainment, and work, augmented reality is making a difference.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/basic-digital-marketing.html

Tourism.

Travel brands are using augmented reality to provide visitors information about their destination and related sites to see. AR apps are already being employed at international resorts to help guests navigate through the various amenities and local regions.

Construction.

Construction companies are using augmented reality to visualize design strategies, something which is handful to architects, crews, and developers. AR is also shown to help identify problems with construction, giving a construction manager the chance to troubleshoot before they’ve even broken ground.

Maintenance.

In the maintenance of buildings and products, consumers are being provided interactive service manuals showcasing different repair or maintenance procedures. This is akin to searching out a YouTube tutorial except you have it right there for you in an AR environment.

Retail.

AR in retail is giving shoppers the chance to try on things like glasses, shoes, and clothes prior to buying. If you’re shopping online, this is great as it gives you the chance to preview what you’re likely to look like in a given product. The Viking app is one example of AR giving shoppers the opportunity to try on a pair of shoes. WatchBox is an app that does the same with luxury brand watches. Warby Parkers and others are allowing users to try on eyewear prior to buying. These three examples are showing a little of the potential of AR.

Navigation.

Augmented reality combined with a smartphone’s GPS can help vehicles navigate through a virtual path. In self-driving cars, who is to say an AR-based navigation system could not be used – the future’s certainly bright when it comes to augmented reality.

Education.

AR tech-based education opportunities are expected to grow to $252 billion in 2020. Augmented reality has the chance to help students engage with in-class 3D models, suggest facts about subjects being learned about, can bring concepts to life, provide digital renderings, and more.

Home furniture and décor.

These days, you can go on different AR applications for furniture and home décor companies such as IKEA and Wayfair. This gives you the chance to see how things like couches, tables, and more fit into your home. According to a recent study, up to 72 percent of customers purchase products they did not plan to after seeing it in augmented reality.

Healthcare.

Digital information and critical information needed in surgery can be provided through augmented reality technologies. This way, a surgeon doesn’t need to look away to perform a successful procedure and can adequately monitor their patients while under the knife.

Digital marketing.

AR is an absolutely amazing digital marketing tool that can be used by small businesses and entrepreneurs who are looking to get people talking about a product, service, or their brand. As the tools to create AR apps become more widely available, it will be no surprise to see more augmented reality in digital marketing in the years to come.

Unlimited Exposure can help your brand tap into the latest digital marketing trends and technologies to reach maximum audience while generating real results. Speak with an expert today.

Source : https://unlimitedexposure.com/basic-digital-marketing/934-9-examples-of-augmented-reality-in-action-and-how-ar-is-changing-the-world.html

6 Simple, Usually Forgotten-About SEO eCommerce Strategies that are Highly Effective

eCommerce merchants invest a lot of time into generating traffic but they oftentimes focus on paid over organic. Even so, SEO eCommerce strategies are going to be key to grabbing customers from sites like Amazon and others.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Especially if you have products consumers can’t find anywhere else, you’re going to want to heighten the quality of your content, improve site architecture, and do whatever you can to increase search visibility. Here are 6 simple SEO eCommerce strategies to help you accomplish just that.

Optimize for a fast load time.

SEO algorithms today put high value on a site’s load time. If your site loads slowly, you’ll be penalized. Also, no customer is going to stick around waiting for page after page to load. Speed up your site’s performance and optimize, optimize, optimize!

Minimize duplicate content problems.

eCommerce sites will carry hundreds of pages and duplicate content is common. Product descriptions, category pages, product pages, and archives can make it hard for Google to determine where your content originates from. All you need to do is use canonical tags for direction. Also, ensure you’re not duplicating content off a manufacturer’s site. Creativity in writing eCommerce is so important to ensuring you rank fairly in SEO.

Double-check your on-page optimization strategies.

Ensure your on-page content, title tags, images, and all content is formatted from a technical standpoint correctly. Ensure keywords are employed where they need to be, including having your primary keyword in the page title. Secondary target keywords should be spread across on-page content. Any images and videos should also be tagged and giving file names that make them visible on Google Image Search or Google Video Search. On-page SEO is so integral to attracting traffic. If your page doesn’t work from a technical standpoint, any work you do on keywords and anything else is not going to count for a lot.

Finding underutilized, high-traffic keywords.

This won’t always be possible but sometimes there are high-traffic keywords out there untapped into. See what you can find and incorporate them into your content. These are oftentimes associated with product variations or similar language that eCommerce is not always thinking about.

Using generic, high-traffic keywords in product categories.

Keywords on product categories should be generic which will get you the audience and which will also combine with customizations on product relating to the type of product, color, model name, or class of product. Plan a site architecture that isn’t afraid to steer away from high-traffic keywords in your product categories. They will help boost search volume and funnel your users towards the right product for them.

Including long-tail keywords in your website.

Long-tail keywords make up more than 80 percent of the top search engine traffic in the world. Although you want to optimize for short-tail, always throw in long-tail keywords. These keywords are niche and can be put into product descriptions. Thin of keywords relating to a product’s guarantee, build, materials, development, design, or anything else you can use unique to the product.

Unlimited Exposure can help in ensuring your eCommerce site’s not gone wrong making mistakes it can’t afford to make. Tap into your eCommerce SEO and digital marketing expertise today. Speak with a representative for more on how to outrank your competitors and attract new customers.

Source : https://unlimitedexposure.com/basic-digital-marketing/933-6-simple,-usually-forgotten-about-seo-ecommerce-strategies-that-are-highly-effective.html

When is it ok to use Snapchat for Branding and Business

Snapchat, as a social media platform, might seem like a hub of millennials talking and sharing pictures, texts, and video. Snapchat has not caught on as much as other platforms have. That said, it still serves an important purpose in branding and business.

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Snapchat has accumulated more than 190 million daily active users and has been around for more than a few years now. Originally, Snapchat made its name off allowing people to send messages which self-destruct, delete, and disappear after a few seconds. Today, it’s a hub of communications, and maintains a huge audience among females between 13 and 34 years of age.

Marketers have been slow to come to Snapchat as the advertising opportunities are not as obvious as they are on platforms like Twitter and Facebook. After all, why would any brand produce videos or images only to have them seen once and then, get deleted forever – like we said, it has a place. Leveraging Snapchat can help brands create awareness and establish themselves. Everyone from Starbucks to food trucks have used it!

Here are some statistics that suggest Snapchat can be a worthwhile social media marketing strategy.

 Snapchat’s audience is young and active.
 More than 51 percent of Internet use in North America occurs on mobile devices.
 41 percent of 18-34 year olds in the US watch videos on Snapchat every day where more than 10 billion videos are viewed.
 Approximately 76 percent of Snapchat users have made a purchase online within the past month.

Snapchat has a few different digital marketing opportunities to weigh. For free or organic marketing on Snapchat, you can connect with your community with special coupons and discounts to drive followers to your website or into a physical store, you can share a little bit about the story of your company, behind-the-scenes footage, or something similar.

There are also paid advertising methods, such as Snap ads. Between Snapchat stories, a 10-second Snap Ad is played. This valuable real estate could be used by you. According to Snapchat, these ads convert up to 5 times higher than traditional banner ads.

There’s also Snapchat sponsored lenses, otherwise known as filters. Add to videos or images Snapchat lenses to keep thing slight and fun. Businesses can use sponsor lenses to encourage customers to connect with their brand. Done right, this can share images and videos in higher numbers. Snapchat uses geo-filters as well, meaning you can add location-specific filters and frames to what you post. Although these can cost a lot, for brands that are able to afford them, they’re great at generating interest and maximizing your audience reach.

Snapchat’s not perfect for every business. That said, if you’re trying to appeal to the audience Snapchat has, there might be no place better to do so. Contact a representative at Unlimited Exposure to find out more about how to maximize your social media marketing strategies – whether that involves Snapchat or Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, or others. There are free and paid digital marketing opportunities on each of these platforms, and they all carry with them built-in audiences ready to connect and engage with brands. Comparatively, Snapchat certainly deserves a look and consideration. Expand your business, connect with your customers in a creative way, and explore the possibilities.

Source : https://unlimitedexposure.com/basic-digital-marketing/932-when-is-it-ok-to-use-snapchat-for-branding-and-business.html

This is Why Nobody Reads your Blog

Are you struggling to generate blog traffic – you’re not the only one. It’s estimated that as many as 70 percent of blogs struggle with attracting an audience. Sometimes, there are outside influences keeping people from your blog like an issue with your digital marketing. At other times though, it might be just because nobody wants to read it. That’s tough to hear but if you’re only getting a handful of views, it might be time to consider you need to switch things up. If nobody wants to read your blog, here’s perhaps why.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

You’re posting irregularly.

Nobody wants to read a blog, if they don’t know when to click on it to see new posts. Blogs and content marketing are all about strategy. That involves posting on a regular schedule. Even if creativity has ebbs and flows, you need to post regularly. Whether it’s once a week, bi-weekly, monthly or whenever, you need to get this down.

You’re promoting yourself way too much.

Blogs generate 3 times as many leads as traditional marketing and costs 62 percent less on average. You don’t need to be pushing for a sale at every opportunity in a blog. They’re already on your site and they’ve already opted in to browse. Stuffing a blog with overtly promotional content only turns people off. Blog readers are likely to become customers. Instead, focus on offering content to the reader that’s either information, funny, entertaining or which carries some form of value.

You don’t have a focus.

If you’re posting a ton of blogs unrelated to one another, you may be sharing a confusing message. People want consistency from their favourite brands. That’s why when a musical artist comes out with an experimental album, it typically generates lower than expected sales. Consumers want consistency. Be consistent with the subjects you’re writing about.

Your writing’s not good enough.

Writing’s not good if it just replicated what’s produced elsewhere on the Internet, if there are spelling or grammar errors, or if it’s not treated with care. Would you subscribe to your blog – if the answer’s no, there’s a problem. It’s better to produce one high quality blog than to write 20 duplicate pieces. If you don’t want to invest more time in developing better ideas, you may choose to hire a blog writer.

You are forgetting about SEO.

Search engine optimization strategies are important. They can be responsible for long-term, residual traffic generating. Include keywords in titles, subheadings, and within your text. Publish click-friendly headlines, use analytics and monitoring tools to oversee your SEO, and optimize images, videos, and code. Even if your content’s amazing, if you’re not producing the same quality on the technical end, you are unlikely to get enough eyes on you.

You’re not promoting your content effectively.

The greatest blogs in the world serve no purpose if they can’t be gotten about in front of people. Promoting is not always easy though, especially when everyone else is also writing blogs. An effective content marketing strategy involves knowing how to promote on social media, through email marketing, and/or connecting with influencers to get awareness out there.

If nobody wants to read your blog, don’t take it personally. Speak with a representative at Unlimited Exposure and we can help in identifying where the issues lay. Combining blogging, sales, advertising, and digital marketing strategies, we can increase your ROI over time in a big way. Connect with us today.

Source : https://unlimitedexposure.com/basic-digital-marketing/931-this-is-why-nobody-reads-your-blog.html

Optimize your eCommerce Site to Increase Conversions and Sell more Product

eCommerce conversion is a priority for any online shopping site, no matter the product. ‘Selling’ is the name of the game. When you increase your conversion rate, you improve your revenues and profits. Even small changes in how you optimize a website can produce sizeable results in revenues. If your goal is to sell more, read on.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Home page optimization.

Your home page is your home base. Most eCommerce pages waste this real estate. Nevertheless, here’s where you want to add your top-selling products, trendiest products, special offers, and timely messaging to get people clicking. Identify a path you want users to follow and use a CTA to get them there.

Give buyers the information they are looking for.

If a prospective customer is uncertain about a product or is not able to find an answer to a question they have about a given item, they’re unlikely to buy. The easiest conversion optimization method is simply to give customers the information they’re expecting to find and require to proceed with a purchase. Information to share includes shipping amount, delivery item, weight and dimensions, and/or if an item is out of stock.

Different ways to buy.

Some customers like shopping with a credit card while others will want to use PayPal, a money order, cheque, or alternate payment method. By offering more than one means of buying from your eCommerce website, you increase order volume by up to 20 percent. If your store is regionally based, you may even want to consider allowing customers order by phone, email, or fax.

Simple product categories.

Over 79 percent of online shoppers start their eCommerce journeys by clicking on a product category. Use simple product categories that are click-friendly and direct. Most people don’t know about the specific product they want to purchase but they want to go browsing so let them. Instantly, you’ll find with simpler product categories a reduced bounce rate and more conversions.

A simple checkout.

Cart abandonment happens. In fact, over 68 percent of customers will abandon their shopping carts before completing a purchase. This is may be due to an overly complex checkout system. Always simplify. Don’t require a registration, make forms that need to be filled in easy and short, and make the whole process straightforward.

Re-write and improve product pages.

Product pages are an opportunity to do 4 things – focus on the benefits from product features, share customer reviews as selling points, emphasize why you’re worth buying form, and to establish a clear return and refund policy. Use a high quality image paired with a description filled with keywords that subsequently also answers the questions your potential customer may have.

Use video.

Product views are sought out by many online shoppers looking to see the feel, function, and the real look of an item in use. An image isn’t enough anymore. Consider a demonstration video added to your product page.

eCommerce sites most reported optimization issues include poorly constructed product pages and confusing navigation. If you’re serious about optimizing your eCommerce site to maximize conversions and revenues, contact Unlimited Exposure. We can identify and remedy website weaknesses, assist with your eCommerce marketing campaign, and Unlimited Exposure are fully committed to ensuring a significant and measurable increase in sales through focused action!

Source  : https://unlimitedexposure.com/basic-digital-marketing/930-optimize-your-ecommerce-site-to-increase-conversions-and-sell-more-product.html

6 Ways 1950s and 1960s Nostalgic Ads are Still Used Today in Digital Marketing

Nostalgic marketing from the 1950s and 1960s are sometimes troublesome to examine. The messaging is oftentimes incredibly dated, sometimes offensive, and not always application to contemporary audiences. That said, there are some ways nostalgic ads are still used in digital marketing today and rather effectively!

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An artful style.

Ads beginning in the early 1940s applied contemporary art trends, creating a visual style that was extremely successful at selling a wide variety of products. Similar and also, distinct from what has been used in the past, different geometric and symmetrical forms still work to this day although now we have typefaces, new shapes, and new designs to work from. A lot of contemporary advertisements playing off nostalgia such as Banana Republic’s 1960s-esque Mad Men inspired campaign utilized various artistic shapes and emphasis.

Catchy headlines in bold.

Across any ad in the 1950s or 1960s, you will find a big, bold headline that’s immediately identifiable as unique. Although not every ad needs a big, bold headline today, they still work just as well. If you know how to wield your words, an attention-grabbing and memorable headline’s always going to win the audience’s eyes. Coca-Cola still uses the near identical headline from decades prior and customers wouldn’t have it any other way.

Simplicity heightened to the highest degree.

The 1960 Volkswagen ‘Think Small’ campaign featured a simple photo of a small car on a large white background. It didn’t need much more than that to be successful. The philosophy ‘less is more’ still works today. You don’t need image after image and useless information. Don’t let anything district from your main selling point. Clothing stores and technologies companies continue to use minimalism to heighten the attractiveness of certain product.

Long-form copywriting.

Some ads in this era, and decades before, incorporated long texts detailing the benefits or advantages of a product or service. Cadillac in 1915 released an ad with more than 400 words attached, as an example, which proved to be very successful in its time. Today, although marketing enjoys images and video more than text, an article or long-form version of a video works at establishing why to buy from you rather than a competitor.

Slogans with a real meaning.

Across many pre-1970s era ads, you’ll find slogans included in image-based advertising. These slogans always carry a real meaning with them, like M&M’s 1954 slogan, “Melts in your mouth, not your hand.” In today’s digital marketing, a memorable, relevant slogan will still stick as well as it ever has.

Creativity in color.

Vintage ads from the 1950s and 1960s make careful use of color, blending reds, blues, greens, yellows, and whites to capture attention and direct the eye. To this day, you can evoke any emotion using vibrant color! Applied strategically in an image or video, it can help at communicating the feel you want and generate more sales. McDonald’s is one brand that manipulates color creatively to emphasize different aspects of its marketing and the customer experience.

Coca-Cola, Budweiser, Cadillac, and Honda are some of the brands that have used these strategies then and which continue to use them today. Nostalgia marketing is used by brands in all categories, evoking feelings of comfort and attracting audiences. If you’re ready for digital marketing for your brand, Unlimited Exposure wants to help. Learn how to maximize your company’s marketing to grow your audience and see real results!

Source : https://unlimitedexposure.com/basic-digital-marketing/929-6-ways-1950s-and-1960s-nostalgic-ads-are-still-used-today-in-digital-marketing.html

6 Growth Hacking Strategies to Spend Less Money and get Better Results with your SEO

You don’t need to spend a fortune to generate big SEO results in the landscape of digital marketing. Although there’s a cost, what you receive in ROI if you plan it strategically can easily justify the investment.

Combining different digital strategies, there’s a lot of positive results to be had with SEO. For example, we know SEO conversion rates are roughly 10 percent higher than social media marketing and they rise by 15 percent on mobile devices.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

If you’re looking for a list of SEO growth hacks, we’d like to share some that we’ve used to make the most from search engine marketing budgets. Using these, your conversions will cost less and you’ll run a smarter digital marketing campaign overall.

Optimize those landing pages.

Your landing page has got to most engaging. You have only a few seconds to make an impression, before a user decides to leave. Keep in mind 72 percent of visitors will leave if your page loads too slowly and 67 percent of mobile users will leave instantly if navigation is a problem. Catch their attention fast and ensure your page’s presentation is up to standard!

Salty, unique content worthy of top search placement.

Develop amazing, high quality content that begs to be clicked. Make it worth placing on Google’s top spot. Write better, share information users can only read on your website, and maximize how engaging your language and presentation is. The more people feel entertained, informed, or appealed to, the more likely they are to share it with friends.

Specific, long-tail keywords.

Long-tail keywords are less expensive than short keywords, more specific to a niche or targeted audience, and provide better leads. In an era of AR, voice search, and changing Google algorithms, almost 50 percent of all search queries contain more than 4 words. Be smart and search out a list of relevant, high-yield long-tail keywords.

Focus on non-traditional search engines.

Google.com is not the only search engine you can exploit. Internet users search news, videos, images, and local results every day on a variety of different search engines. Cost-effective strategies exploiting these opportunities can mean the world in ROI. Consider that 72 percent of users performing a local search are likely to visit a location within 5 miles.

Use non-Google search engines.

Google receives over 40 percent of search engine clicks however there are search engines like Microsoft Bing and Yahoo to consider. Although Google’s where a lot of attention is paid, there are sites like Amazon, Facebook, Pinterest, Twitter, and Reddit with search engines as well. You might be able to find better competition on keywords here and more opportunity to reach maximum audience.

Track your SEO efforts and continually improve.

Use analytics software to analyze how well keywords are performing, how campaigns are doing, and seek to improve through A/B testing and new strategies. The more data you have, the better. Even if something isn’t working in the moment, all you need to do is try something else. Paying attention to your analytics can tell you so much about your audience, acting almost as a guide on how to advance with your digital marketing efforts.

Unlimited Exposure is a top Toronto digital marketing agency with a focus on producing amazing results. Contact a representative today for more information on how we can help with your SEO and content marketing!

Source : https://unlimitedexposure.com/basic-digital-marketing/928-6-growth-hacking-strategies-to-spend-less-money-and-get-better-results-with-your-seo.html

5 Interaction-Friendly Digital Marketing Tactics to give your Brand Advantage in 2019

Interactive marketing is a form of digital marketing which prioritizes interaction to connect customers to the brand. It has proven to be highly effective with engagement levels and creating brand awareness. Using it correctly, you’ll hang onto their attention for longer, create more excitement, and a customer will be more likely to remember your brand afterwards. A key feature of interactive marketing is it gives users control over their experience, which evidently helps to customize and memorize the brand interaction. Here are some popular interaction-based marketing strategies used to give brands advantage in 2019.

5 Interaction-Friendly Digital Marketing Tactics to give your Brand Advantage in 2019 -   We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831    https://unlimitedexposure.com/services/brand-name-optimization.html

Augmented reality (AR).

Augmented reality has worked wonders for smartphone apps like Pokemon Go and has been applied across brands like IKEA, Amazon, Wayfair, Starbucks, and Volkswagen. AR technologies increase customer engagement, are fun to use, and are being applied in some very interesting ways on a global scale. Something as simple as a 360-degree video and similar interactive elements are perfect for AR. Now, consumers can see what furniture will look like in their home through AR. They can test the look of glasses on their face, see what products look like in the real world, and see how certain products fit in with what you already have going.

360-degree marketing.

There’s no question video marketing has experienced a huge boost. Consumers love video! Immersive, 360-degree videos captured through an omnidirectional camera or a series of cameras are a great strategy to help consumers move around and explore virtually. Tap into exploration and a consumer’s curiosity by allowing them to immerse themselves deep into your video marketing. Google Arts & Culture, the New York Times, various real estate agencies, and hospitality agencies are all using 360-degree video to attract eyes. As more brands adopt 360-degree video, expect to see it used to sell everything from homes to cars.

Interactive video.

Interactive video has been around for two decades and yet, few brands use it. Few businesses have adequately figured out how to harness interactive video. Creating a game out of a video can be extensive however it can help turn passive users into active ones. For this reason, Facebook and other platforms have announced a desire to bring more interactive features to their video features.

Assessments, surveys, quizzes, or calculators.

An easy way to include interactive content in your website and next to your brand is through assessments to give feedback, quizzes and polls shareable on social media, and calculators. Interaction like this can be very entertaining and can be used to prompt people to visit your website or share the results on social media.

Voice-activated technology.

Voice technologies will play your favourite music, answer questions, set times, and make schedules. Amazon Echo, Google Home, and the Apple HomePod are the more famous examples of voice-activated speakers. There’s also Alexa, Google, and Siri which are virtual assistants employing similar technology. Although it’s going to take a lot to get noticed in the world of voice-activated technology, for some brands, this is a perfect entryway into interactive digital marketing.

Set up the ultimate interactive digital content strategy with Unlimited Exposure. As digital marketing experts, we’ll create that buzz to get your brand going and get you real results. Generate interest and awareness with what you’re doing, and see amazing ROI!

Source : https://unlimitedexposure.com/basic-digital-marketing/927-5-interaction-friendly-digital-marketing-tactics-to-give-your-brand-advantage-in-2019.html

5 Apps and Tools to Thoroughly Measure Content Marketing Performance

The ultimate difference between amazing content and terrible content is performance. High quality, high-performance content is what every brand wants. A blog carries with it the potential to amplify your brand’s awareness in the marketplace and establish you as a thought leader. Brands experiencing trouble monitoring their efforts in content marketing can be referred to 5 apps. Although you may not find all of these to be particularly valuable, these are a great place to start in finding the right combination of oversight tools.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

ContentCal

ContentCal is a calendar that makes it easy to market content across multiple digital channels. When promotion and/or publishing is challenging and you’ve got multiple platforms to manage, you can streamline everything through ContentCal. All data and social media efforts can be organized here including ideas, campaign information, planning out visual campaigns, and forecasting future efforts.

Finteza

Finteza measures data coming in from your content marketing. It is a free web traffic analytics software identifying user behaviour, bot detection, and conversion funnels. Finteza’s traffic reports are particularly valuable as they show any external attacks, advertising fraud, or suspicious patterns which may be present. A blog writer, content marketer, or digital marketer can better understand where their audience is coming from using Finteza.

TextOptimizer

TextOptimizer can help identify opportunities to improve the quality of your blogs. It’s technically considered a semantics analyzer, focusing on organic rankings. Choose a query to analyze and TextOptimizer will suggest related terms and concepts to incorporate into your content. Needless to say, related terms and alternative keywords such as those found through this app can work wonders at getting your content ranked on sites like Google.

Viral Content Bee

Utilizing social media and influencer marketing are two key digital marketing strategies used to get views. Viral Content Bee gets your content in front of relevant audience on social media. Shares and comments get you more brand awareness, and are extremely valuable. Through this application, you can test your content, see which platforms they are likely to work best on, and tweak your messaging to ensure it’s reaching its maximum possible audience.

MailShake

MailShake is the last app on this list and is ideal for any outreach campaign. Send outreach messaging through email to prospect, develop links and maintain relationships. Organize your email contact list, track responses, send follow-up emails, and review past emails. In terms of emailing outreach apps, this is one of the best and works with any Gmail account. For content marketers using email to get the word out on a given campaign, this type of software is worth downloading.

If you’re not measuring your content marketing campaign and are not monitoring analytics, there’s no way to say whether your content’s successful or lacking. Every app or software on this list has value and are worth considering. Get the most from these apps and keep up with the competition. You’ll get more information on who is consuming your blogs and hopefully, this can assist in targeting future content. For additional assistance with your content marketing campaign, contact Unlimited Exposure. A representative would be happy to review your needs and recommend an appropriate strategy moving forward to provide you with the ultimate results! In the meantime, these advanced tools, apps, and software are a great start.

Source : https://unlimitedexposure.com/basic-digital-marketing/926-5-apps-and-tools-to-thoroughly-measure-content-marketing-performance.html

Is Influencer Marketing a Waste of Time

Influencer marketing campaigns are all the rage in digital marketing right now. Even so, sometimes, brands don’t get the return they hope for. So what differentiates the brands who succeed with influencers compared to those who don’t – well, the answer’s what determines whether influencer marketing is a waste of time for your website or not.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/basic-digital-marketing.html

Influencer marketing is in itself a clever invention. In the past two decades, something horrifying happened in the marketing and advertising industry. It was found, as consumers became desensitized to ads online and in-person, they would ignore them and/or wouldn’t trust these advertisements. As companies looking to advertise, what is there to do if most marketing isn’t going to work – well, enter in influencers. Although some people don’t trust online ads, what they do trust are recommendations from friends, family, and faces they know. All in the name of reaching an audience, the market opened up for social media influencers to sell posts to brands looking to connect to their audience. This proved to generate some absolutely massive returns for a lot of brands!

Although a lot of digital marketers still love using influencer marketing, the results aren’t always similar. Some influencer campaigns don’t lead to much. In fact, some social media influencers have been found in recent memory to buy likes, shares, and their audience. And, depending on the influencer you’ve chosen to partner with and your industry, not all of them are as good at promoting products as others. Now, influencer marketing is nothing new. Celebrity-esque sponsorships like these have been around since the 1930s. Using a recognizable name to promote a brand or product has always proven to be an effective investment. The problem in today’s world however is there are so many influencers. They’re running into trouble trying to distinguish themselves from others.

Complicating the relationship with influencer marketing is how some consumers are already completely desensitized to it. Consumers oftentimes will remember the influencer in an advertisement rather than the product or brand. Furthermore, when they see a post like this on Instagram, Facebook, Twitter, on a podcast, on a billboard, or wherever, they’re likely to skip over it without giving it a second thought. Sure, an influencer will take your money. And, yes, they may do all the right things in promoting your brand. None of this ensures you’re going to find success through this strategy. For corporations, what happens if the influencer gets caught in some bad publicity – said corporation may be associated with that and it could reduce their investment worthless.

Your best bet, if you’ve decided on using influencer marketing, is to find someone you trust, someone who is relevant to your audience, and who is locally-based. Success depends on these choices. Influencer marketing is not worthless. The results speak for themselves. There are many brands who have succeeded big-time using this exact strategy. As digital marketers ourselves though, we know nothing’s a guarantee.

If you’re looking for an expert who can help navigate the world of influencer marketing, contact Unlimited Exposure today. Our marketing team can help build an effective 360-degree digital marketing strategy complete with an influencer marketing element alongside the potential for social media, video marketing, content marketing, and more. We have already assisted dozens of brands generate big results! We’d love to help you do the same.

Source : http://unlimitedexposure.com/basic-digital-marketing/925-is-influencer-marketing-a-waste-of-time.html

Invest in your Success and Don’t Ignore these 5 Digital Marketing Trends in 2019

Competitive advantages are hard to find and achieve, in digital marketing circles. Connecting with customers is an investment that takes time. Riding the latest digital marketing trends is an opportunity to create momentum you can sustain long-term if you know how to work it right. Whatever you do this year, don’t ignore any of 2019’s biggest digital marketing trends.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Geo-marketing grows.

Geo-marketing is to target digital marketing efforts by location. This allows companies to create awareness in a specific area without wasting money on customers elsewhere. Digital advertisements specific to mobile users seem to work most effectively in location-based marketing. In 2019, we expect to find it get even more detailed. For example, some business owners are now setting up a geo-mapping target advertisement for a quarter-mile around a competitor’s location. Any time a customer’s in the vicinity, they receive an ad for your business. Approaches like this may be seen as a low-blow but they produce high engagement numbers.

Social media is not a one-way conversation.

Social media marketing goes beyond estimating an audience’s wants and needs. Participating in the cultural conversation is what it’s all about. Brands are best to listen and pay attention, in order to develop the most personal relationship they can with their customers. Answer questions, respond to comments, maintain a response time of 24-48 hours, and create and post engaging subject matter. When a customer knows they can come to you and feel heard, it helps to foster trust and loyalty between consumer and brand. The more you blur the lines between consumer and brand, the higher the engagement you’ll find.

Refining video marketing for SEO.

As SEO strategies change alongside the algorithms that make them, video’s beginning to see some big attention. Video was shared 1,200% more than links and texts combined, in 2018. Preferred from the consumer perspective, they’re more engaging and reach the largest number of users. The emotional connection one can build with a video is strong. In 2019, focus on maximizing a video marketing’s SEO. The video title, description, and URL are going to play a stronger role in ranking videos on sites like YouTube, Facebook, and Instagram. Use high-volume keywords. Consider making the title of your video a question.

Personalized email marketing.

Email marketing that’s been personalized creates more loyal customers and in 2019, it’s easy to achieve. Now, you can create emails based on segmentation, you can choose to promote products or services relevant to select segments, and content can be memorable and impactful according to a segment’s interest. With more consumers tapped into smartphones than ever before, a great email marketing campaign can get users clicking immediately giving you a nice instantaneous spike in traffic.

The rise of AI and AR.

New technologies are having a massive impact on the way we do things in the 2019 landscape of digital marketing. Artificial intelligence, such as chatbots, are being used more and more. Creative application of augmented reality also has the potential to get customers more invested in one’s website, app, or in interactions with your brand.

Speak to a digital marketing expert today at Unlimited Exposure to take advantage of 2019’s biggest trends and more. As marketers ourselves, we know it’s crucial to stay on the cusp of everything that’s new and trendy in the marketplace. Incorporating these points into a cohesive marketing plan is a smart move that could propel your brand to its greatest heights!

Source : http://unlimitedexposure.com/basic-digital-marketing/924-invest-in-your-success-and-don%E2%80%99t-ignore-these-5-digital-marketing-trends-in-2019.html