If you’re Marketing to an Under-30 Audience, it’s All about Authenticity

The rise of millennials and Generation X buyers has brought with it what is possibly the most socially conscious generation of our time. For businesses, marketing, and media to succeed against requirements for a social conscious, authenticity is key. Traditional advertising isn’t working anymore. Ads are easy to tune out. If you want to cut through the noise and are marketing to an under-30 audience, a brand has to look for new flourishing digital marketing opportunities that haven’t been beaten to no end. As the buying power of millennials and Generation X continues to rise, this is a lesson extremely important to learn.

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In response to traditional advertising failing to generate a return, many brands have chosen partnering with other businesses or websites. This can come in the form of guest blogging, sponsored content, or influencer marketing. These digital marketing strategies are delivering results, especially when it comes to establishing your credibility. Even better, consumers trust strategies like this and to some degree, they rely on this to help them make purchasing decisions. A lot of buyers in this day and age consult online reviews, blogs, YouTube videos, and expert articles. If you can get your brand into these content categories, you’re equipping yourself for maximum return.

Whether you like the rise of millennials, their impact will continue to grow and their influence will still be felt all over the world. In North America, millennials make up 25 percent of our population while Generation X makes up 31 percent of the continent’s income power. These generations carry with them a lot of sway. Now, they do not have the same wealth as their parents or grandparents did but this isn’t a bad thing. It simply means they’re more likely to do research on purchases prior to spending, which is an opportunity for you to jump in, share information, and grab those customers – possibly, away from the competition.

The values, wants, needs, and interests of millennials and Gen Xers vary but they care about community, the environment, and how goods or services are made. They care about personalized marketing messages, testimonials, storytelling, and humor in their messaging. For a brand that knows how to foster a positive emotional connection with its audience, you’ll be good as gold and ready for success. For added effect, you need to go where the audience is. Podcasts, live events, video marketing, and associating yourself with influencers is all important.

Just one last point we want to make is in businesses that give back and contribute to charity. Consider partnering with a charity and giving the customer an incentive to shop with you. For example, for every “x” purchased through you, you’ll donate “y” to a person in need.

Authenticity is going to grow in importance, as we continue to move forward. Brands that write and speak in corporate jargon, and which do not invest the time and effort in making an emotional connection with their audience are going to fall behind. For small to medium-sized organizations all the way up through to non-profits and corporate industry leaders, these are principles that need to be kept in mind when you’re targeting millennials and Gen Xers.

If you want to learn how to build a successful digital marketing campaign for the under-30 audience, partner with our team at Unlimited Exposure. We can help in adapting and growing your brand in 2019 and beyond!

Source  : http://unlimitedexposure.com/basic-digital-marketing/895-if-you%E2%80%99re-marketing-to-an-under-30-audience,-it%E2%80%99s-all-about-authenticity.html

How to Choose your Social Media Marketing Channels and what to Avoid

According to a recent report, 24 percent of companies using social media marketing saw an immediate, direct increase in their revenues. If you want to be one of the many companies thriving in this space, there’s a lot to take into account. Selecting the right social media channel is important. Ultimately, it comes down to your company type, target audience, resources available, and competitor activity, perhaps above all else. Check out our guidelines on how to approach social media marketing, beginning first with choosing your channel.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

Audience and competition.

Find where your customers are. Find out where your competition is. These are the places where you’ll want to be. Research the demographics of different social media channels. If you’re an image-friendly business, something like Instagram or Snapchat is smart. If your customers’ behaviour or interests are more in line with news-based information, Twitter might be the recommendation. If it’s B2B, LinkedIn is no doubt of interest. If your competition is already there and performing well, that’s an indication you might be able to enjoy similar success here.

Company type and resources.

Consider the resources you have to manage your social media and take into account the company type you run. If you’re marketing to other businesses, consumer social media platforms are unlikely to be your thing. If your resources are limited or money is tight, you’ll also want to focus on creating one or two social media accounts and learning how to manage those – rather than creating and managing multiple accounts. If you’re not experienced with social media for business, it can be a struggle to keep profiles updated with relevant posts. These sort of considerations are all things to weigh.

Assign the responsibility.

Assign to one staff member the responsibility of managing the social media account. They should be someone friendly, engaging, and with a thorough knowledge of the English language. They should be capable of responding to comments or complaints in a timely fashion. You may also want to consider a social media management tool like Hootsuite to help you monitor and schedule posts for different accounts. This can be wonderful at maximizing posts by scheduling them for opportune times.

Engagement calendar.

Plan what you want to post and when you hope to post it. Assign an objective to your posting schedule, be it on a weekly or monthly basis. The objective could be click-throughs, likes, shares, comments, or something else. Outline for yourself how you plan to achieve this. Decide if you’d like to allocate a budget to use paid advertising through sites like Facebook, Twitter, Instagram, Snapchat, LinkedIn, or others. Highlight key promotions or campaigns coming up you want to emphasize on your social media account. Also, be sure to re-evaluate all these choices at least once every quarter, adjusting depending on what’s working and what isn’t.

It can take a lot of time and effort to master social media marketing. If you’re looking to make the most from the social media opportunities for your brand out there, contact a representative at Unlimited Exposure. We can help in building an advanced, cost-effective, results-guaranteed strategy to position your brand for maximum success. Improve the quality of your leads, conversions, and engagement. Receive a team at your disposal ready to work for you. Visit Unlimited Exposure today for more information on how we can get started!

Source : http://unlimitedexposure.com/basic-digital-marketing/894-how-to-choose-your-social-media-marketing-channels-and-what-to-avoid.html

Does my Business really need a Blog to Capture an Audience – we’ll say yes

A business blog can help you build sustainable momentum and grab you an audience, like nothing else can. Having a business blog where you regularly put out content, even if it’s only once or twice a month, gives Google a reason to pay attention to your website and stokes a higher SEO ranking, a blog will give you something to share on social media, and it’s also an inexpensive, natural way to get clients returning to your site. So should your business have a blog – unquestionably, yes.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

High quality, relevant, and fresh content.

Blogs shouldn’t be built around selling a product or service. Blogs should be about providing valuable content to your readers and customers, without asking for a sale in return. That kind of free content gets people coming back to you for more and positions you as an authority in your category. The more unique and high quality the product, the more likely it’s to be valued by customers, readers, and Google – all of which help you to elevate your business. Consider factors like relevancy of content, how informative it is, and cut out any lines that don’t directly serve a purpose. Believe us when we say the rewards can be very rich.

Add value to the lives of your audience.

We cannot emphasize enough how important it is to use blogs to build a connection to your audience, rather than exploiting it for sales. In order to do that however, you must know what audience you’re targeting. Create customer personalities that define who you’re marketing towards. In each customer, there’s going to be a problem they want solved, interests and needs that could be reflected in your brand, expectations regarding how they want your company to behave, and you’ll also want to define the search terms they are most likely to use.

Even if you don’t know it yet, you have something unique.

Every business blog has a unique selling point, as does your business. Catering to your audience, you’ll want to exploit your uniqueness. Ask yourself what you provide to your customers that competition can’t. If you can’t answer that question, you may be in trouble when it comes time to write and market. Also, just because you sell a specific product or service, it doesn’t mean all of your blogs need to be written about said product or service. As long as it’s relevant to your brand’s messaging, you can write about almost anything. Just be sure to stay on point – whether the purpose is to entertain, inspire, or educate.

Creating contagious content.

Write blogs with titles, descriptions, and paragraphs that beg to be clicked and read. Instead of selling like a salesman, tell a story with your blog. If you can tell a story that forms an emotional connection to your customers, you won’t ever need to “sell them”. Identify questions your customers want answered. Always review your blogs and eliminate any boring sentences. Always speak with passion and don’t be afraid of being your authentic self.

Does your business need a blog – we think so, if you’re serious about building long-term momentum. Speak with Unlimited Exposure today to find out more about how we use digital marketing and blog writing to build audiences. Watch your numbers grow!

Source : http://unlimitedexposure.com/basic-digital-marketing/893-does-my-business-really-need-a-blog-to-capture-an-audience-%E2%80%93-we%E2%80%99ll-say-yes.html

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5 Areas of Facebook Marketing you might be Missing out on in 2019

Facebook remains one of the biggest marketing tools a digital marketer has. Continuing to maintain a monthly user base of more than two billion people, any category of business can find their target audience here. Just having a Facebook business page is not enough. As you’ll see, there are other ways you could be maximizing Facebook’s resources to up your social media revenues.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

Adding to the conversation.

Don’t go on automatic with posting to Facebook. Instead, participate in the conversation by responding to direct messages, responding to comments, and being active across your page. When your target audience is trying to get into contact with you, respond. Try to initiate conversations by asking for feedback or comments. Use your Facebook as a type of customer service center and monitor accordingly. Search for new conversation-starting opportunities.

Start a Facebook Group.

Facebook Pages are a great resource however their organic reach continues to decrease, something which has turned some towards creating Facebook groups. Facebook groups are more engaging all-around, an easier place to start conversations, and can help build a community. Also, and the biggest advantage by far, is through having a group, more posts will reach your target audience via group notification settings than a regular Facebook business page.

Using Pixel to integrate an ad campaign.

Facebook Pixel is a coding option allowing business owners to filter their Facebook advertising campaigns into their websites. Using Facebook Pixel direct on your site, it will help to optimize conversions by tracking customers’ actions and using it to help you find more relevant audiences. Through the information and analytics you receive from Pixel, you can also retarget customers who’ve previously visited your site.

Organic-look Facebook ads as ‘posts’.

Facebook’s Ad Manager allows you to ‘Use Existing Post’ to turn a post you’ve made into an advertisement, saving you time on a social media marketing campaign. Instead of boosting a Facebook post or publishing a new ad, this is a better strategy. Use it wisely though. If you’ve a post that’s received a lot of engagement, take the opportunity to share it with a wider audience through converting it into an ad with Facebook Ad Manager.

Saved audiences.

Facebook’s targeting options are effective at ensuring those who see your ads are most likely to convert. Customizing the ad campaign for an audience can be time-consuming, no question. Saved audiences can help streamline these efforts though, ensuring you spend more time on crafting the perfect content. Imagine being able to launch a future campaign with a single click – that’s the power of saved audiences. Also, it makes it easy to conduct A/B testing if you have multiples to go to, giving you the chance to test out different keyword sets.

Facebook is always coming up with new digital marketing opportunities, with each year that passes. Keeping up on the latest trends, Unlimited Exposure can help with growing your social media audience. While it’s true that it’s more difficult than ever to cut through the noise on Facebook, with the right mix of strategies, we can get it done. Get ready because there’s significant growth ahead. Better reach your target audience on Facebook and see the conversions you need. Contact a representative at Unlimited Exposure today for more information.

Source  : http://unlimitedexposure.com/basic-digital-marketing/892-5-areas-of-facebook-marketing-you-might-be-missing-out-on-in-2019.html

The Importance of Odor Control for Small Businesses means Using Liquid Deodorizer

Scent is a large part of the impression that a customer receives from your business. A scent can communicate a range of things, from the appearance of a clean workspace to something less pleasurable. Therefore, as one keeps a workspace visually clean, they should also be aware of the smells that are being emitted within it and controlling those. Thankfully, there are a number of simple odor control products that can help small businesses tackle troublesome odors.

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There are three main inexpensive products used by small businesses to tackle odor control. Firstly, when we think of smells in the workplace, many minds immediately go to the washroom. To this point, toilets and urinals should be tackled with liquid deodorizers occasionally and sani-screens. Through the use of a scented screen, this actually has a way of deodorizing even the toughest smells and will make it easier to clean the washroom. Be sure to schedule routine cleanings and to equip the washroom with the necessary supplies to avoid it smelling less than fresh.

Next, there are metered dispensers. These are commonly used in residential properties but are also oftentimes used commercially in call centres, law offices, and similar enclosed spaces. Choose a natural scent that pleases you, set it up and then watch it go. It’s that easy. Maintenance is almost not required on these little gadgets. All that is needed is to ensure they have an adequate source of power, are refilled when appropriate, and that they remain eco-friendly.

Lastly, there’s deodorizers. These are the most effective way to tackle most smells found in the workplace as they tackle bad smells head-on. There are liquid deodorizers, in addition to sprays, powders, gels, and more. Deodorizers are known for providing significantly higher percentages of fragrance compared to air fresheners, metered dispensers, and other competing products. Every commercial workspace should have some form of deodorizer in their regular routine of daily cleaning. Selecting one that is environmentally-friendly, non-toxic is key.

There are some work environments where smells don’t necessarily need to be tackled because they are healthy, delightful smells. For example, restaurants may want the smell of healthy, delicious food in the air to get customers thinking about ordering. In some labor environments, the smell of machinery and materials is considered a positive. In these environments and others though, at times, something might smell unpleasant – these are the smells you should be using deodorizers on. Those are the smells you don’t want anyone else smelling and are exactly the sort of thing you should want to lock down before the scent makes things worse.

Needless to say, the products mentioned can help any business keep their odors adequately managed. By employing deodorizers, metered dispensers, and routine commercial cleaning processes, instantly improve the ambiance of a small business and turn on customers the right way. Know that if you already are working with a commercial cleaning company and are unhappy with the scent in the workplace, there may be other processes they can employ to tackle it.

Genesis Supplies specializes in commercial cleaning products designed to tackle odor control and so much more. Please visit our catalogue any time to browse exclusive deals on liquid deodorizer and more. Begin creating a more flattering atmosphere for your employees, customers, and business partners today.

Source  : https://www.genesissuppliesinc.ca/the-importance-of-odor-control-for-small-businesses-means-using-liquid-deodorizer

3 Digital Marketing Metrics that Matter and What They Mean to your Business

There’s a lot of metrics out there. All those numbers carry with them importance but there are some more important than others. Resist the temptation of all the figures in your dashboard and sink your teeth into what matters most to what you’re trying to accomplish.

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For every business, small to corporate giant, there are 3 metrics that matter most. Using these metrics, you’ll be able to gather key information about your business, including how many customers are actively engaged, how many people are taking the action you want, whether organic traffic is improving, if your site’s being linked to by high authority sites, and whether you’re getting the best revenues in return with what you’re investing.

Conversion rates.

Conversion rates measure the percentage of customers who are taking the desired action on your website. Conversion rates can be defined differently. For example, an eCommerce site measures conversions in purchases while a lawyer’s website may calculate conversions according to how many people fill out a contact form. Therefore, the first step is in identifying what your conversion is. After that’s done, you can track your conversions using Google Analytics. Once goals have been set, you can access pre-generated conversion reports in your Analytics dashboard.

Website traffic.

It is important to track website traffic on a weekly and, more importantly, monthly basis. If you’re not seeing a measurable difference in traffic, you may have issues with your digital marketing strategies. You might not be blogging enough or blogging about the right subjects, you may be connecting with the wrong influencers, or you might not be maximizing your social media accounts. Using Google Analytics, thankfully, website traffic monitoring is very easy. You can measure the site as a whole as well as individual pages.

Engagement.

Engagement metrics can also help in determining whether a given digital marketing strategy is working or not. More important than how many people you are reaching, engagement shows how many people are actively involved with your brand and your content. If your customers are passionate about your brand, they’re more likely to share and talk about it with like-minded friends. This is far more valuable than reaching millions of people who have no willingness to engage or buy from your brand. The number of shares, likes, and other metrics are examples of engagement.

Why are metrics so important?

Metrics provide a bank of data you can use to improve your digital marketing, your customer service, and how your brand’s doing. Without them, brands are left completely in the dark as it relates to whether spending on a given strategy is worth it or not. The more information you have about your customers and their behaviour on your site, the more effective your messaging can be as you tailor it to suit what you see. Pay attention to conversion rates, website traffic, and engagement, and see what other information you can pull together in your analytics to get to know who is visiting your site and where you might be losing people.

Speak with a representative at Unlimited Exposure to hook yourself up with analytics and get set up with a cost-effective digital marketing campaign. Bring together video, social media, SEO, blogging, and more to craft the perfect campaign for your brand. See real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/891-3-digital-marketing-metrics-that-matter-and-what-they-mean-to-your-business.html

Top 8 Digital Trends transforming how we Market on the Internet in 2019

As each year passes, the marketing industry comes with a new set of predictions and outlooks on where the digital landscape is headed. As we set out on 2019, there’s a difference this year. There’s A LOT of significant movement happening in the digital world, regarding tech, software, apps, consumer behaviour, and new digital marketing strategies. These are things that will completely change the way we do marketing in the coming year. Here’s just a few of the digital trends that are making us think twice about what strategies to use ahead.

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Blockchain

Blockchain will continue to be a bit of a mess as we continue to move into 2019. For most consumers, blockchain remains too complicated to know what to do with it. Though there may come some plug-and-play options, they just haven’t arrived yet. This year, blockchain will remain much like it was last year – potential that has, thus far, been unrealized.

Chatbots

Chatbots are a mixed bag – some are ok with them and others absolutely despise them. Big advancements are being made in natural language processing and sentiment analytics, to the point where chatbots are going to be very much improved upon in the coming year. Almost 40 percent of all large business websites will have a chatbots app installed by end of year.

5G mobile

5G has arrived and now that 5G networks are beginning to be erected everywhere, it means faster, more innovative smartphone products and services hitting the market. The faster the connection, the more opportunity there will be is to enact data-heavy marketing ads, graphics, video, apps, software, and more.

Connecting the Clouds

As cloud software and storage continues to roll out, expect more connections made between public, private, and hybrids. To meet the business’ world’s developing needs, this will foster more effective cloud-based storage, networking, security, and app deployment. Companies like Amazon, Google, Microsoft, and VMware are already getting in on the mix.

Augmented reality

As VR struggles, augmented reality (AR) thrives. AR’s being used in so many different ways in eCommerce and across other websites. Now that there exists AR advertisements on social media, expect 2019 to be AR’s big year as it reaches mainstream audiences.

IoT

IoT grows, connected devices increase, and more space is going to be needed to harness all of the data that comes with this. Developing concepts like smart cities and autonomous cities are still going to require physical space to store their data on – something that cloud technologies are yet to be ready for.

GDPR

For companies who prioritize security, they will be rewarded. For those who don’t, they can expect restricted access in certain parts of the world. Numerous websites remain unavailable in Europe because of their unwillingness to engage in data security. Approximately 30 percent of companies are still non-compliant to Europe’s General Data Protection Regulation (GDPR).

AI

AI is going to continue to play a growing role in how data is accumulated. As the processing power of our machines grow, so will our ability to invest in and learn from data. Today, it’s estimated only 1 percent of all Internet data is being used effectively, despite having created over 90 percent of the Internet’s total data within the last twelve months. Using AI, the amount of data we use effectively will grow to 3 or 4 percent.

Source : http://unlimitedexposure.com/basic-digital-marketing/890-top-8-digital-trends-transforming-how-we-market-on-the-internet-in-2019.html

See 14 Expert Predictions on where we think Internet Marketing is Headed in 2019

Digital marketing is growing in some big ways in 2019 with automation, email, data analysis, augmented reality, voice search, and content marketing all being key categories marketers continue to focus on. Are you looking to up your game in 2019 – read below to find 14 expert predictions on where to take your Internet marketing in the New Year.

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Augmented reality

Augmented reality (AR) is changing the way we do eCommerce, providing us the ability to layer computer-generated graphics and data on top of video, photographs, and our day-to-day lives. Expect mobile marketing to include more augmented reality strategies.

Keyword integration

Companies may hope to focus on more keyword integration across your website, social media, and any other promotional channels. Using the same keywords will only strengthen a brand’s searchability and their SEO rank.

Artificial intelligence

AI and the automation they bring to the table is going to mean a lot to websites seeking fast expansion. A smart website is going to be one that figures out how to use AI-powered apps and software for their needs.

Google Shopping

Google Shopping is easily one of the largest growth opportunities in eCommerce and for any retailer coming up. If you’re selling online, invest time into getting to know how to optimize a presence on Google Shopping.

User experience optimization

SEO and voice search heavily value the ‘user experience’ in the content sites develop and publish. Instead of populating your site with keywords and leaving it at that, optimize for the user experience to see some truly inspiring results.

Augmented reality advertisements

Snapchat and Facebook have both recently introduced AR ads. In 2019, interest in augmented reality is only going to grow and along with that, marketing campaigns making use of AR have the potential to reap some big rewards.

AI in unusual places

AI is being embraced across all different kinds of platforms and channels, including the unexpected such as radio and direct mail. Consider implementing AI in create ways and get customers interested.

Email marketing

Sending the most relevant content to high value email subscribers in your email marketing campaign is the right way to approach it. It’s always ‘quality’ over ‘quantity’ in email. You’ll see revenues maximize accordingly.

Brand loyalty

If you want to build a loyal following and create better consumer experiences, the answers oftentimes lies in the data. Take a look and treat what you’re seeing carefully. The more you get to know how customers interact with your content, the better you can tailor your site accordingly.

Management v. automation

As impressive as automation can be in helping your campaign achieve success, it’s still going to take proper oversight and management to maximize every opportunity. Support your automation with ongoing management.

Streaming services

As more streaming services than ever before have continued to launch into 2019, digital advertisements have followed suit. Corporate digital ads will only grow in these spaces – somewhere that’s highly sought after.

Technology

Marketers must get smarter with how they implement apps, software, and tech into their websites and campaigns. Investment into new technologies is all well and good however in digital marketing, it’s all in how you use what you got.

Security threats

Security hacking and phishing continues to grow, unfortunately. Smartphone users may become increasingly difficult to connect with, in an age where one can be hacked at virtually any time and on almost any site.

PPC campaigns

PPC campaigns have grown and diversified in recent years. With all this opportunity, marketers can get caught up in trying to spread their budget across a number of platforms. Instead, simplifying to one or two platforms is best.

Unlimited Exposure is one of Toronto’s fastest growing digital marketing companies. If you’re interested in growing your business in 2019, we would love to help. Contact a representative today and let us provide the right strategy for your business.

Source : http://unlimitedexposure.com/basic-digital-marketing/889-see-14-expert-predictions-on-where-we-think-internet-marketing-is-headed-in-2019.html

How to Personalize Emails so that your Customers want to Click Through

Not every email we receive is wanted or read. Sadly, within 2 seconds of opening an email, over half of these are deleted. As a website with an email marketing campaign, there’s a lot of opposition you’re going to have to go through to get your emails read. Thankfully, there are ways to maximize the potential of your email marketing campaign and to prevent your email from being deleted without second thought. The best prevention method – write emails that are engaging, personalized, and that your customers care about!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

No one wants to receive an email that’s boring, not relevant to their interests, pushy, sales-driven, or something they don’t care about. Therefore, first, you must ensure you’re building an email subscriber list of relevant leads. Secondly, you must nurture those leads with targeted and contextualized emails that are deeply relevant. Consider segmenting your audience into different categories. Then, you can personalize to each of these different categories. So why does personalization matter so much – here are five reasons.

Personalized emails improve email click-through rates on-average by 14 percent.
The main reasons why a user unsubscribes from an email campaign is because they’re receiving too many emails (69 percent) or the content is not relevant (56 percent).
Up to 31 percent of consumers are more likely to make a purchase through personalized email experiences.
Personalized CTAs result in up to a 42 percent higher conversion rate than a more generic CTA.
Targeted content to qualified leads has produced up to a 20 percent increase in sales by some brands.

One of the simpler ways to personalize an email is to get on a first-name basis with them. Just think about it. When someone takes the time to remember your name, it means something. Addressing a customer by their first name appeals to their ego, satisfies their need to be spoken to and recognized as a human being, and it’ll make your brand feel nicer to them.

Secondly, don’t talk like you’re just trying to make a sale. Speak in a conversational tone. Customers treated like human beings fosters a unique and genuine connection. Speaking to someone in a real, conversational tone treats them with respect. Be sure to relax your language, speak informally in a tone that matches your customer’s, remove any corporate speak, avoid sounding robotic, and break up your emails into shorter messaging to avoid overwhelming your customers.

Thirdly, as we mentioned, we encourage you to personalize emails according to the persona. The more fully-fleshed out your customer personas are, the more you have to work with when personalizing your email content. Focus on a customer’s needs and wants. When/if needed, use their age, gender, location, and other relevant information. Personalizing emails like this has a tremendous impact on ROI and they meet your customer’s needs. Thereby, segmenting your database and delivering the most targeted email message possible is recommended.

If you want emails that beg for your customers to click through, if you’re looking for those big conversion numbers, and/or if you simply want better results all-around, Unlimited Exposure can help. Nurture more leads, improve consumption numbers, and learn how to base your personalization on customer interests. Speak with an email marketing expert from Unlimited Exposure. Find new ways to personalize and target!

Source : http://unlimitedexposure.com/basic-digital-marketing/887-how-to-personalize-emails-so-that-your-customers-want-to-click-through.html

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Humanizing your Brand will win you More Leads, More Conversions, and More Success!

In marketing, we’re always taught to treat the human beings in front of us as our buyers and thereby, our companies, our brands, and our websites as our business. This distinction sometimes ends up being reflected in the content and marketing businesses put out.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Humanizing your brand is something a lot of companies do extremely well. Contemporary customers are sick of being sold to and they’re tired of hearing about how great you are. As business owners, you’re always told your customers come first. Assuming one believes this to be true, humanizing yourself is not a bad strategy in winning the hearts and minds of your customers.

Don’t start with your campaign and trying to fit your audience into it – start with the customer. Reaching customers is easy, if you listen. In many cases, customers want to consume content. They’re on their smartphones and tablets to do just that. If you can provide them something unique, meaningful, and important, that’s going to catch their attention. All in all, providing value goes a long way in retaining them as interested leads as well.

Relevance is also king, when it comes to content delivery. Remember, if your content is not relevant to your audience, that’s never going to win you the leads and conversions you want. Everything from the initial stages of qualifying a lead through to setting up that last CTA should include context.

You may have heard about the value in creating customer personas as a way to segment followers. Do the same thing for your brand. Give it a personality. See how it meshes with your customer’s personas. Perhaps there are some characteristics you want to drop in and/or others you wish to add in.

A great way to connect with your customers is to do so without selling. Speak to their heart with content that matters. Creating powerful and positive emotions in the customer is something that will get you remembered – even after they’ve closed your website and have gone on with their day. If you’ve participated in charitable moments, publicize them. If you’re involved in late breaking news, spread the word. If there’s a way to create conversation or to give people a reason to engage with your brand, use every opportunity.

Humanizing your brand also involves speaking in a conversational tone. Your customers have questions. You can answer them. When you do, don’t speak like it’s a publicity statement from a business. Speak from human to human and build on that connection.

As one human being to another, the impact of what your brand has to say will take more meaning. Successfully managing your ecosystem of customers involves participating in your customer’s experiences, and appealing to their needs and desires. By building a catalogue of conversation, casual toned content, you’ll instantly see a difference with more clicks, more conversions, and more.

As expert digital marketers, we’ve helped build dozens of brands over the years. Humanizing one’s business has always been an important facet of our digital marketing strategy. People are not interested in speaking with a general business entity. They want to speak to other human beings. They want to feel heard, get their questions answered, and make a connection. If you can humanize your brand and foster a great connection with your customers, the sky’s the limit. Speak with a representative at Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/888-humanizing-your-brand-will-win-you-more-leads,-more-conversions,-and-more-success.html

How Important Really is Choosing your Keywords to Getting your Site on Search Engines

Search engine optimization, or ‘SEO’ for short, is essential to getting your website found. According to a recent survey by BrightEdge, the average website receives up to 51 percent of their traffic from search engines. This is a far higher rate of traffic than what paid search and social media provide. A lot of this traffic – if not all – comes to a website from keywords. Keywords can be short-tail or long-tail, and help to get your website indexed properly according to the most relevant content. Keywords also can help steer you towards the right target audience. That said, before you begin on the route to being found on search engines, it takes keyword research.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Keyword research is the process of researching and selecting the words and phrases you want to use on-site. The right keywords will bring with them the right leads to sell your products, services, and/or brand to. If you choose keywords that have nothing to do with your brand, you’re only going to get leads that are less inclined to convert. Therefore, relevancy of the keyword counts for a lot. Thankfully, there’s no shortage of keyword research tools including Google’s own Keyword Planner. This can help to show what customers are searching for and where the most demand is coming from, in terms of queries. Furthermore, Google autosuggest can also provide some long-tail keywords worth paying attention to.

The best way to choose the right keywords for your business is to make a physical list. What you find, look through them. Some keywords may be more relevant to your business than others. Exclude any keywords you think may attract customers seeking information or products you don’t have. Remember, if the traffic you receive from keywords is unlikely to lead directly to sales or leads, there’s no point. Also, what else you may hope to do is to browse your competition’s keywords. There, you may find opportunities to outdo them on select phrases or to craft alternatives. If a keyword is high competition and you don’t have the budget nor resources to win it over, you may be best searching out something more reasonable.

So how important is choosing your keywords – very! With the right combination of keywords, a website can lift them to key placements on search engines like Google and Bing. After you’ve achieved these ranks, with a little maintenance, you can keep the organic traffic coming and coming day after day. That’s sustainable long-term momentum to help your site grow. If you forego keyword selection, any SEO campaign you launch is likely to be unsuccessful. Keywords play such a key role in search, social media, and any database that has a search function. Keywords are so important that we oftentimes encourage one to monitor their performance, ensuring no budget is being allocated to a strategy that isn’t working.

If you’re interested in finding high-performance keywords, ranking higher on Google, and maximizing your SEO’s potential, Unlimited Exposure can help. With a team of experienced marketers at your side, you may launch creative, compelling, and keyword-optimized campaigns. Enjoy cost-effective digital marketing that promises real results. Unlimited Exposure works hard to stay tuned to the latest trends in the marketplace and as it pertains to keywords, let us assist in ensuring you’re ranked high on search engines. Contact a representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/886-how-important-really-is-choosing-your-keywords-to-getting-your-site-on-search-engines.html

AR is about to Create a Revolutionary new Kind of eCommerce for Consumers

Snapchat face filters and similar fun apps were the introduction for many consumers to augmented reality. As we stare ahead into 2019 and beyond, AR is only going to grow.

For eCommerce sites, there’s a lot at stake in the world of augmented reality. As we continue to see integration into Snapchat, Amazon, Facebook, Instagram, and Google, it’s going to be very interesting to see where opportunity pops up and to exploit that to sell product.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

For decades, society has been becoming more visual-minded. We’ve moved away from text-based interaction and more towards the voice or the visual. As users communicate online, they do so more through images and video than ever before. Social media sites like Instagram and Facebook are investing millions into camera effects and enhancing the visual communication experience. As augmented reality has begun to increase its presence in these areas, this opens the door for eCommerce sites to share product in some new, innovative ways.

Augmented reality can be provided to users in a number of interesting ways, including product demonstrations, sharing real estate experiences, and customer targeting. As AR is immersed into social media and website design, immersive techniques that include customer participation keeps them engaged. Instead of simply ‘selling’ a product, you can now invite someone in for entertainment and interaction in a way that was not otherwise possible. The experience of this makes something meaningful, unique, and unforgettable.

For some consumers, the fun convenience of AR will be enough to get them engaged in an advertising campaign or on a website, slowly moving towards making a purchase. For brands implementing AR from end-to-end across their sales funnel, this can mean big returns. Now consumers can not only view a product but also, experience it. While they read reviews, they can demo it – like inputting a piece of furniture into the room using your smartphone camera or dressing up in some new makeup from your favourite commercial brands.

Then, there’s taking what’s already in the world and using augmented reality code to search it out online. For example, Snapchat now allows you to scan someone’s outfit on a smartphone’s back-facing camera and search Amazon’s product catalogue for it. Assuming Instagram and other social media platforms were to do the same thing, and eventually expand this service, there’s no telling where this all could be headed.

Slowly, we are losing the clearly-defined line between what is reality and what is digital. Augmented reality has bridged the gap, creating a hybrid wherein the digital can embed itself into our reality. Using our smartphone cameras, there’s no limit to how this can positively impact eCommerce and steer consumers towards specific product purchases. The world is changing. New opportunities are opening up and if you’re an eCommerce site or are a company selling product online, it’s important to take a look at where to set up shop.

With announcements like Facebook rebranding its Camera Effects app to become Spark AR, there’s still a sense of fun and play being had with augmented reality. As AR gets implemented into eCommerce and digital marketing, we hope this sense of fun and play never changes. Alongside Snapchat and Facebook’s announcements, Instagram is also in beta for camera effects and AR capabilities. Although one can argue augmented reality has already been adopted by the masses, 2019 will be the race towards which platform is able to garner enough users, attention, and excitement to be considered ‘the first’ to fully utilized AR’s potential.

There’s been a silent battle happening in the past couple years between AR and VR. The world’s biggest brands have been trying to find a way to use them in their marketing plans, to various degrees of success. Needless to say, the total immersion of VR has received mixed reviews from some, failing to maintain the support it’s had years prior and augmented reality has risen in its place. The future is bright for AR. Augmented reality is going to completely change the way we do social media, the way we shop online, and will influence how we interact with society.

Although AR is no marketing gimmick, a lot of the apps that have made use of the technology have failed to spur it into sales. For a lot of younger consumers, they see augmented reality as extensions to gaming. Consider PokemonGo, as an example. In a short period of time, PokemonGo had a huge impact and no doubt experienced a cultural moment. That said, it’s didn’t have the type of staying power other AR features or apps have had, such as Snapchat’s rotating face filters.

As it pertains to eCommerce, where augmented reality could serve to have a high impact are with products boasting traditionally low conversion rates. Two such categories are luxury shoes and luxury furniture. To be able to take a product in its 3-D form and place it in one’s own environment, it gives a shopper the chance to ‘try it on’ before buying. There’s actually augmented reality apps in development to allow you to virtually try on a pair of shoes, using your smartphone screen to do so. There’s other companies seeking to do the same with women’s dresses. There are apps now that will let you try different makeup on already. The days of flat imagery and flat posts is over. See a full 3-D experience in digital marketing accompanying AR.

Augmented reality is shooting down the obstacles that some say prevent them from shopping eCommerce. For online shoppers, they don’t physically get to see the product in front of them prior to buying. For some, a piece of furniture may show up a little bit larger than they thought it was going to be. For others, the luxury dress they’ve chosen arrives in a slightly different shade than they hoped. AR circumvents these issues and others. It gives a user shopping from home more control and ultimately, provides more knowledge of a product which will inform their purchasing choice.

Today’s websites were developed at a time when augmented reality was not mainstream. Now that it’s becoming so, websites are going to change and digital marketing will as well. We absolutely can’t wait!

Source : http://unlimitedexposure.com/basic-digital-marketing/885-ar-is-about-to-create-a-revolutionary-new-kind-of-ecommerce-for-consumers.html

7 Elements of a Digital Strategy to Nurture Leads and Craft Achievable Objectives

Digital marketing strategies encompass email marketing, SEO, content marketing, influencer outreach initiatives, social media, and more. With so many platforms, channels, and marketing categories to consider, it can be easy to lose focus on the big picture and dive into trying to achieve too much. To gather leads and convert them into something concrete, here are 7 elements of a digital marketing strategy that can be exploited to do exactly that.

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It’s all about the customer.

Look at your company through the eyes of a customer. Define their personality. By understanding the motivations of your customer, in addition to their thoughts, behaviours, needs, and desires, you can use these to flesh out quality marketing campaigns. Developing real-life customer personas is important to writing blogs, email campaigns, and doing keyword research.

Identify the problems your customers encounter.

Be it difficulty with a product and/or service, or perhaps trouble in their experience with your brand, getting to know your customers’ pain points are important. Any time you can come up with a solution, it will count for a lot to some of our customers. Not all of your customers will have the same needs though.

Set hard, realistic objectives.

Before you embark on any campaign, you need to know what you’re trying to achieve with a strategy. If lead generation is most important, every aspect of your marketing plan should be geared towards that. Comparatively, if the target is to convert, your approach will be different. Always ensure they’re SMART – strategic, measurable, achievable, realistic, and time-bound.

Define the content.

Content will form the heartbeat of your digital marketing strategy. Content is how you keep customers engaged and it provides value. In defining your content, consider what your competition is doing and if you can’t do it better, do it different. Know how your content will help customers, whether this is to educate, inspire, or entertain. Identify the types of content you want to create and through which platforms you intend to distribute this content.

Nurture your leads.

Several customers will be coming to your website not ready to buy. Therefore, you must hook them with something that gets them to return at a later date. Find ways to get them warmed up to making a purchase with you. Consider an email marketing campaign to stay connected. Segment your email database accordingly. Use the opportunity to engage rather than sell.

Build relationships with influencers.

Influencers have become one of the most important and effective digital marketing strategies. Identify influencers with high engagement rates in your marketplace and get to know them. Create an outreach campaign that introduces your brand to them and offer them something valuable without expecting anything in return.

Analyze and report.

The last element of a digital marketing strategy is knowing there needs to be a clear way to analyze and report. Decide which KPIs to follow, what tools you want to use, and what you want to get from those analytical reports. Always measure your success. If something needs to be changed, don’t hesitate to adjust course.

Unlimited Exposure are a team of digital marketing specialists. Specializing in lead generation, we’ll help in crafting the perfect marketing plan to grow your brand. Create your own destiny, with Unlimited Exposure as a partner. Contact a representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/884-7-elements-of-a-digital-strategy-to-nurture-leads-and-craft-achievable-objectives.html

Using Video in your Digital Marketing to Increase Sales and win Customers!

Video is a great way to heighten the effectiveness of one’s digital marketing campaign. Video has become a huge influence in Internet marketing and it continues to grow in its power.

Consumers love video, marketers love using video, and it’s become a surefire way to increase sales while winning customers.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

As a matter of fact, more than fifteen percent of all Internet bandwidth is used up by Netflix alone. The most successful brands in digital marketing continue to be those who use video. What’s stopping you from using video – thankfully, absolutely nothing!

Creating awareness with video marketing.

Video is used all the time to create awareness in the marketplace, shared on social media, via YouTube, and across numerous platforms. Awareness strategies can include simple brand messaging, product or services advertisements, promotions, how-to videos, interviews, or live streaming. Connect with your clients in a visual language that most consumers are itching to consume. Video-based SEO can help to further legitimacy and authority in the marketplace as well.

Lead generation tactics using video SEO.

If your audience already knows about your company, video marketing should turn towards acquiring leads. Product demonstrations or services explanation videos are valuable. These sorts of videos are also not time-specific, meaning they can be used again and again to generate lead after lead. Although the script to such a video can be hard to come up with, creating a great series of videos focusing on cultivating leads can work great in elevating a brand.

Converting leads using video.

If you have a qualified lead that you’re looking to convert, video can be used as the last thing needed to close the sale. Customer testimonials, case studies, and other persuasive reasons to buy shared in video can help push an audience member towards making the right decision. Meaningful videos go a long way in putting your customer at ease, knowing they are getting a good deal with a great quality product and that they’re buying through a trusted company.

Using video as entertainment.

If you’re fortunate enough to have the resources to put together a lot of videos, you may choose to pursue less formal videos meant to entertain, to have fun, or to engage. This may include in-the-moment live stream videos and more. Short, little videos like this have a place in one’s marketing and can help establish a connection with audience members who may be struggling. Should you choose to use video for fun or entertainment purposes, think about ways you can customize these videos to tailor-make them for your audience. Always keep it meaningful.

Unlimited Exposure has been working with video marketing for a long time now, using a wide variety of strategies to cut through the noise on social media platforms like YouTube, Facebook Video, live streaming platforms, and more. If you’re looking to embed video into your digital marketing strategy, let us help. Before your competition gets a leg up on you, launch an advanced video marketing campaign to attract, close, and engage your customers. The opportunities for video is opening up. There are already new, creative ways to implement video into one’s marketing and we can’t wait to see what’s around the corner. Earn trust faster and establish brand authority in your local marketplace with a professional video marketing campaign.

Source: http://unlimitedexposure.com/basic-digital-marketing/883-using-video-in-your-digital-marketing-to-increase-sales-and-win-customers.html

SEO Trends in 2019 to refresh on before getting to Work on this Year’s Campaign

Digital marketing leaders specializing in SEO are well-aware of how quickly trends change. As a New Year sets in, new campaigns will be launched, consumer behaviour will continue to modify, and new marketing tools are bound to pop up.

In the world of SEO, staying up to date on optimization trends can be what elevates a site above the competition for long enough to generate and sustain that momentum almost indefinitely. These are some of the SEO trends in 2019 that we will be paying attention to and that you can use to stay competitive.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Voice search is changing how content is written.

Google Home, Amazon Echo, and other voice search devices are changing the way content’s written and consumed. Smartphone users are using their devices to voice search a number of things, ranging from restaurants to eCommerce sites, general info, and all sorts of things. To optimize your website for voice search, incorporate more questions into your content and using conversational language. Make your content easy to read and understand. As Google’s algorithm continues to adapt, it will be interesting to see how voice search impacts SEO.

Featured snippets have increased importance.

‘Featured snippets’ are what appears at the top of search results, standing out from everything else on the page and usually answering questions. When a voice search is performed and a question is asked, a lot of the time the answer will come from a featured snippet. Approximately 35 percent of all searches currently return a snippet. We expect to see this number rise in 2019. Optimizing content to have you appear in those snippets is a very smart move. Consider how excepts and bites of content will look displayed in response to different topics searches.

Topic clusters may be equal to keywords.

Google is getting smarter about the websites it gives back in response to queries. Instead of tapping into keywords, sometimes the search engine uses topic clusters to provide smarter, relevant results. Thereby, instead of keyword stuffing, you may want to pursue content that’s more informative and which answers questions. Consumers are searching questions in greater numbers than they are seeking out a response to keywords.

Mentions with no link may be equal to backlinks.

Backlinks tell Google how strong a website is, how trustworthy its information can be, and can do a great deal to elevate a website’s SEO. In the past, it was the link believed to be most important. Now that Google’s better at assessing the quality and relevance of content, mentions even without a link are having a great value. These mentions can help to establish authority and elevate a brand’s website, supporting the notion that they are a quality site.

2019 is going to be another significant year in the world of SEO and as algorithms change in response to consumer behaviour, we will be there to capitalize. If you are seeking long-term momentum in SEO, contact Unlimited Exposure. Cut through the noise of the Internet and rise above the competition with SEO keys to success you won’t find anywhere else. Rank higher using forward-thinking content strategies and code optimization. Employ a mix of short-term and long-term tactics to meet monthly, quarterly, and annual objectives. Stay on top in 2019 and beyond!

Source : http://unlimitedexposure.com/basic-digital-marketing/882-seo-trends-in-2019-to-refresh-on-before-getting-to-work-on-this-year%E2%80%99s-campaign.html

‘Listen, Listen, Listen!’: How to use Social Media to Lift your Brand’s Digital Marketing

Being reactive is not always preferred in every arena however in social media, listening is a big skill. The best social media marketing accounts are those that are listening to what their customers are saying, listening to the conversation happening in the culture, and who are listening to marketing trends. There are many advantages to why a social media account will want to listen, including none the more prominent than being able to control the conversation around their brand. By listening, you can elevate your reputation, enjoy more word-of-mouth recommendations, identify new opportunities, and better track your performance.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

If you want to be a good listener on social media, you’ve got to start by setting up a system monitoring all brand mentions. Whenever someone mentions your brand, you should receive a report, a notification, or something similar which helps to show what’s being said about you. You may also wish to set up a notification-based system spying on your competition as well. This may identify potential opportunities to nab some of their unsatisfied clients or to grow a new product/service affecting your industry. For many brands, monitoring the competition is routine and is not an opportunity you should overlook when listening to what’s going on.

Next, any complaint, comment, or compliment should be considered for response. If there’s uncontrolled conversation happening on social media that’s negative, it can do a lot to negatively impact your brand reputation. If there are complaints and you can show you’re interested in helping and addressing those, that says a lot about your brand. If the same complaints continue to come up, make notes and use these to take action. A lot can be learned just by listening to what others are saying about you and your competition. For this reason, social media listening is something we absolutely believe is worth looking at.

Complaints, compliments, backlinks, retweets, mentions, and questions can be used to rebuild and/or re-design your digital marketing strategy. There are a myriad of different apps and software which can be used to listen in on social media conversation, including Hootsuite, BuzzSumo, and more. Through these apps, you can monitor and manage all social media conversation across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others.

Perhaps the most challenging aspect of monitoring social media conversation is how to handle complaints. A lot of us tend to react emotionally when we hear a complaint, sometimes being overly aggressive. A prompt response to a complaint to calm a grievance and seek to communicate can make the world of difference in customer satisfaction though.

Beyond complaints, don’t forget to thank customers for leaving a positive comment as well! Acknowledging customers is a powerful way to build trust and credibility. And, if you’re going to address the negative comments, addressing the positive ones as well can be a good move. Thank anyone willing to leave a comment, a favourite, retweet, or like!

Be it Facebook, Instagram, Twitter, LinkedIn, YouTube, or on another social media platform, conversations are happening all the time affecting brands small and large all over the world. Partner with Unlimited Exposure to monitor what’s being talked about around your brand and build a high-performance social media marketing plan to get your website to the top of the pile! Add credibility, engage and connect, and reap the rewards in real-time.

Source : http://unlimitedexposure.com/basic-digital-marketing/881-%E2%80%98listen,-listen,-listen-%E2%80%99-how-to-use-social-media-to-lift-your-brand%E2%80%99s-digital-marketing.html

6 easy Ways to Elevate your Blog Posts and get your SEO Climbing Higher

Writing SEO blogs is not always the easiest task for inexperienced website owners and digital marketers. Even for the experienced, you can occasionally run into trouble with blog posts not performing to expectation. No matter how your blog may be performing today, if you’re looking for new ways to elevate your blog posts and get your SEO rank higher, we believe the most powerful recommendations anyone can make lies in the basic of how to write a blog.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

#1 – Content is more important than keywords

Although keywords are important, the quality of your content should be far more of a focus. As Google crawls your site and interprets your content, they’re looking beyond the keywords to determine quality. Search engines like Google want to see meaning, topics broached, and context. In fact, Google uses keyword synonyms for up to 70 percent of its search results. Think about what your customers are searching for, the questions they want answered, and what the most relevant content would be for them.

#2 – Using an SEO plug-in to prompt good SEO

Using a plug-in like SEO Yoast in WordPress is a smart move. It’ll prompt you as needed with SEO optimization opportunities you may be missing. Yoast also provides a template to fill and has a ‘snippet preview’ allowing you to see how your meta data will be presented on a search engine like Google. In real-time, Yoast can tell you how your keyword is featured throughout your content and whether your SEO is being structured as appropriate.

#3 – Filling in the meta data for your blog post

Search engine spiders do not crawl every aspect of your blog post. Spiders take directives within the content. By filling in your meta data, you improve the chance that Google will accurately classify your web page in its search rankings. Meta data notifies search engines what’s on the page, the relevancy of the subject matter, and how important it is. Always fully fill in the meta description, optimize the URL, and keyword-optimize your meta excerpt.

#4 – Headlines and sub-headings

Your headline should always be written for your readers and not for search engines. Headlines should be shareable, likeable, be fun, and tell your readers about what to expect in the most engaging of ways. Crafting a perfect headline should not necessarily be so keyword-focused and technical. Elevate your blog posts by taking the same approach to subheadings. Write easily digestible, readable blog posts and don’t be afraid to have a little fun with it.

#5 – Anchor text to link and prompt users to click

Structuring anchor text and optimizing it for SEO is important. Don’t use the ‘click here!’ linking strategy which may have been popular 20 years ago. Create engaging CTAs that explain clearly what you want the customer to do.

#6 – Image optimization

Adding clear, concise descriptions to your images are a necessity to help Google crawlers to accurately interpret image data and to index them as appropriate. If your images are not associated with descriptions, they may not be classified in search which misses out on another opportunity for your content to be seen and it serves to paralyze your SEO’s potential.

Using these 6 ways to elevate your blog posts, you can climb the search engine ranks and see achievements you’ve maybe never had before. There’s a lot to be said about getting the fundamentals down right. For more information on writing SEO blogs for your website, contact Unlimited Exposure today to get set up with a writer and a campaign.

Source : http://unlimitedexposure.com/basic-digital-marketing/880-6-easy-ways-to-elevate-your-blog-posts-and-get-your-seo-climbing-higher.html

6 Digital marketing Trends to Build your Business Momentum in 2019

Consumers are changing in a growing marketing landscape. Welcome in a new year by capitalizing on emerging digital trends and tech, and knowing which marketing trends to pay attention to in 2019.

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http://unlimitedexposure.com/basic-digital-marketing.html

Building a sales funnel to target a niche.
In years’ past, sales funnels would accept anyone as long as they were deemed profitable and rejecting anyone who was not. As new businesses build their sales funnel in 2019, attention is shifting towards leveraging content towards niche audiences. To maximize the effectiveness of your sales funnel and to keep it cost-efficient, target those most likely interested in your brand. Create a sales funnel that seeks a trusting, genuine relationship with interested visitors.
Inspiring content is still king.
Content continues to dominate, bringing customers back to one’s website again and again. Inspiring, provoking, exciting, and emotional content is what continues to be most successful. Encourage your readers to share your content and leave comments. The more conversation you create, the better. Content can include blogs, images, or videos. Use the opportunity to enjoy two-way conversation, building trust with your audience.
Chatbot customer service.
Chatbots feel like you’re talking to a real person and many customers love that. For website owners, they’re convenient and inexpensive. The more AI you integrate into sites, through applications like chatbots, the more likely you can make a customer feel at home. Chatbots answer questions, fulfill requests, and continue to be used in big numbers. In recent years, the presence of chatbots online has continued to grow by 24 percent on an annual basis.
AI-led data analysis.
Artificial intelligence (AI) now has the capability to better target leads, analyze data, generate reports, and perform tasks that may be time-consuming for humans to perform. Everyone from Netflix to small businesses are using AIs in some capacity. Consider using tech to monitor consumer patterns and help you better understand online behaviour in real-time. Taking advantage of AI, you may find it opens the door to implementing other tech which can help achieve success.
Security is still an issue.
Consumers are very cautious about website security. Expect to see more emphasis on privacy protection, data security, and financial confidentiality. The new GDPR regulations in Europe combined with changes in SSL certifications has made it more important than ever for websites to have security in place. Customers are more apprehensive about sharing online data, fearing hacks, leaks, and theft. Unfortunately, this is something we only expect to worsen in 2019.
The growing power of voice search.
In 2017, voice search-based eCommerce sales in the US topped $1.8 billion. By 2022, eCommerce sales derived from voice search would have risen to up to $40 billion. So if you’re not already building content and optimizing your website for voice search, start. Especially if you’re in eCommerce, voice search is going to increasingly become a part of how you write blogs, fill in video descriptions, and more.
Just when you think you know your audience, things can change with the snap of the fingers. For all the predictions that have been seen in recent digital marketing patterns, 2019 is a new year. Join Unlimited Exposure in growing your business’ momentum throughout the New Year to its ultimate height!
Source  : http://unlimitedexposure.com/basic-digital-marketing/879-6-digital-marketing-trends-to-build-your-business-momentum-in-2019.html

4 Reasons why your Mobile Site is Losing Leads and Missing Conversions

The mobile version of your website may unknowingly be turning people off, from the simple mistakes it’s making. We’ve all been there before where we tap on a link, arrive to a page, and see a design that’s difficult to navigate, difficult to read, and that isn’t mobile responsive. In every category, there are sites which struggle to retain customers because the mobile version of their website sets them up to fail. Here are four of the reasons why your mobile site might be sabotaging your lead generation and conversion efforts.

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Too many advertisements or pop-ups.

Pop-ups can be a pain to some consumers, turning off leads and reducing conversions. If you’re using pop-ups to advertise downloading an app, a coupon code, an email subscription request, and/or for a feedback survey, you may want to reconsider. When you’re developing a lead, you want to keep things simple. All a customer wants to do is to make a purchase, or find out more information, get a question answered, or connect with your brand. If you’re making them angry with pop-ups instead of incorporating those elements into your web page, that’s a bad move.

Landing pages which take forever to load.

47 percent of your leads are expecting your website to load in 2 seconds or less. When your landing page doesn’t, those same people click off. Complicating things further, most people visiting a site on a mobile device is because they’re bored, they’re searching for entertainment, or they’re prone to a last-minute purchase. A slow loading time only makes someone in that position angry and gives them incentive to leave. A slow loading time also negatively impacts SEO, elevates your bounce rate, and will just leave a bad taste in people’s mouths.

Forms that take way too long to load and fill out.

Anywhere on the Internet, nobody wants to be there spending 10 minutes filling out a form. Especially on a mobile device, it can be excessively frustrating trying to fill in these different fields. Make life easier for the customer. If you don’t absolutely need something from the customer, it shouldn’t be there on the form. Remember, the more fields a customer has to fill out, the more likely you are to lose them along the way before you’ve made the sale. Keeping this in mind, shorten your sales funnel as best as you can and simplify the form your lead needs to fill out.

Navigation unfriendly to the user.

Mobile responsive navigation which is simple, fast-loading, and direct is key to a positive interaction between website and customer. If your customer’s confused by the navigation, that only serves to complicate their movement towards a sale. Ensure your design is minimal and straightforward. Mobile navigation should not be a maze. Clearly label everything so that it’s easy for a user to arrive, get informed, and hopefully, be converted into a customer and a sale.

If you’re seeking to create a mobile-friendly, responsive website with CTA placement, SEO, and digital marketing optimization in place, contact Unlimited Exposure today. Your customers will love you with your new mobile site! Clear, simple, and with an easy-to-navigate design that delivers, Unlimited Exposure promises results with mobile responsive web design.

Source : http://unlimitedexposure.com/basic-digital-marketing/878-4-reasons-why-your-mobile-site-is-losing-leads-and-missing-conversions.html