Top Search Engine Optimization (SEO) Services in Toronto

Hiding text on your page is known as ‘cloaking’ and is easily found by search engines like Google

 

 

 

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

How to Build the most Cost-Effective Digital Marketing Budget for your Brand in 2019

It can be a tough choice deciding on a digital marketing campaign that suits your budget. Regardless of what category of business you’re in, there’s only so much money to go around. Every marketing dollar counts.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Allocating a digital marketing budget should keep in mind 4 goals – content creation that resonates with your audience, optimizing your site for optimum visibility, promoting content to win a new audience, and distributing content to maximize discovery.

No business’ marketing budget is going to be the same as someone else’s. When thinking about a digital marketing budget, ideally, you want to think along a 20/80 rule. That is, 20 percent of all marketing efforts should be in creating content. Then, the remaining 80 percent of your time should be invested in promoting and distributing your content.

Why we recommend this is because the market is oversaturated with content. Adding more content to the Internet with a mediocre promotional strategy is not going to fare well and will be a waste of money. It makes more sense to create meaningful content that stands out and to amplify its’ voice through smart promotional tactics.

Budgeting for digital marketing should be attached to what you expect to see for a return. Determine what KPIs you want to measure and identify the objective you expect to receive. Depending on the length of your sales cycle and how you intend to track conversions, a cost/benefit analysis might be the easiest way to see what’s possible budget-wise.

How much should a company spend on digital marketing – well, the answer is best explained perhaps in a percentage. On average, a successful business spends anywhere from 5 to 20 percent of their time and/or money on new marketing avenues.

If you know where your customers are, that’s the best way to determine at minimum where you want to invest your money. As an example, you may want to look at what other organizations in your category are spending on marketing.

Tools like SEMRush and SpyFu are possible ways to track the traffic your competitor’s sites are receiving in addition to their backlinks, ad campaigns, organic and paid keywords, cost per click, and more.

A promising channel that continues to see increased digital marketing investment is email marketing. In 2014, the average Canadian business put $2,067/year towards email marketing. Next year, that number will rise to $3,067/year. For the average Canadian business, marketing investment in display advertising was at roughly $19,801/year. Next year, that would have also risen up to $36,574/year. Subsequently, social media investment in marketing has risen to $17,342/year by an average Canadian business. If you’re putting together a digital marketing campaign and are concerned about maximizing your budget, these are areas where one might focus.

How much you should budget for digital marketing depends on you. As an expert digital marketing agency, we can help in crafting a cost-effective strategy for you. Control costs and maximize your return. As your partner, we’ll do everything in our power to advise you, oversee your campaign’s long-term success, and build successful channels through which you can see major results.

As experts in email marketing, social media marketing, PPC campaigns, SEO, video marketing, and more, let us help in prioritizing where to spend your budget and how to gain a return. Contact Unlimited Exposure today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/870-how-to-build-the-most-cost-effective-digital-marketing-budget-for-your-brand-in-2019.html

Don’t Make these 4 Social Media Mistakes when Building your Follower Count

For all Internet-based businesses, social media marketing is incredibly important to one’s online success.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Even so, many brands are inexperienced with how to use social media and which platforms to use for their audiences.

The result is oftentimes sending out the wrong type of marketing messages or failing to provide value to their target customer. As a quick rundown of some of the top social media mistakes we’ve seen others make, this is what you not want to do with building your follower count.

Mistake #1 – It’s all about you.

If you’re not getting a rise in followers or are seeking a lack of engagement, it might be because you’re not putting your audience first. If all a social media account is doing is promoting its own brand and why it’s so great, that doesn’t provide a lot of value to the customer. Although this type of promotional marketing is very traditional, when it comes to social media, it doesn’t work.

The solution is to apply an 80/20 rule, focusing on posts that target your customers 80 percent of the time and which promote your own brand the other 20 percent. Social media is an opportunity to provide better customer service, to create and share informational or educational content, and/or entertaining the customer – that’s how you put them first and provide value!

Mistake #2 – Your only concern is with your competitors.

Chasing after what your competitor has is never going to get you what you want and the audience will only see you as a knock-off. So forget about being what your competition is or in comparing yourself to the competition.

Ideally, you want to be unique, personal, relevant, and true to what your brand is. Are you fun, educational, quirky, helpful, and what are you doing to distinguish yourself from others in your category – think about these things. Identify your unique selling points. Although you can analyze your competition’s social media activity, use it to note, assess, and tap into underdeveloped opportunities that you think could work for you.

Mistake #3 – You’re taking attacks on your brand personally.

If someone has posted negative comments on your page and has made a complaint, it’s important not to react in an emotional, rude way. Although that might be your first inclination, wait. Should you react to a negative comment in the same tone, it will make you look unhinged. The best thing a social media brand can do is to keep calm, validate their concerns in your response, apologize if/when appropriate, and address the issue. Stay polite and helpful.

Mistake #4 – You’re stretched thin across too many channels.

Brands who want to dominate social media oftentimes set up 10-12 accounts across many different channels. Slow down! Sometimes, all you need is one, two, or three accounts to focus on. Connecting and engaging with your audience is far more important than the number of accounts you’re on. Streamline your time and effort into the channels that matter most, and where the most return on investment can be derived. Give your brand the chance it deserves to succeed in the marketplace. Ideally, managing one or two social media accounts and maximizing those is where you want to focus.

If you’re serious about building your social media follower count and expanding your brand’s reach on social media sites like Facebook, Instagram, Twitter, Snapchat, YouTube, LinkedIn, Pinterest, and others, speak with a representative at Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/869-don%E2%80%99t-make-these-4-social-media-mistakes-when-building-your-follower-count.html

5 Steps to a Strong Digital Marketing Campaign that does not quit!

A digital marketing campaign which packs a punch is built intelligently, maximizing select channels and strategies to deliver steady, long-term results. Sadly, up to 46 percent of brands will not have a defined digital marketing strategy going into 2019. If you don’t plan ahead and/or if you don’t know what you’re chasing for, there’s no way to achieve those results. Don’t go into the next year without a digital marketing plan. Here’s 5 areas to weigh in building yours.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/inbound-marketing.html

1 – Set an objective.

The first step towards a successful digital marketing campaign is in defining the objective. Be specific with your KPIs and knowing what you’ve achieved in the past with other campaigns, be realistic. Setting expectations too high will mean disappointment when they’re not achieved. Identify how you intend to measure your KPIs, such as through Google Analytics.

2 – See the mistakes you’ve made.

By knowing where you’ve gone wrong before, you can avoid those same traps this time around. Analyze your success, just as you have your failures. You may also want to analyze your competitors’ success in the same time period you are analyzing. See what keywords they’re choosing and what’s driving traffic. Compare your organic and paid traffic.

3 – Speak the language of your audience.

Always keep your audience in mind when planning your digital marketing campaign. Cater to the needs of your audience and satisfy their expectation. Note age, gender, location, and any other relevant information. Identify the problems your target audience may be having and see what way is best to resolve them. Attempt to determine their goals, aspirations, and what matters to them. Create an ‘audience persona’ you can build content around.

4 – Know your budget and don’t overextend yourself.

Stick to building a marketing plan that is within your means. Over-extending your budget is a big risk. Audit your digital marketing channels to see whether your budget is being well-spent. Determine what’s worked before cost-wise, decide on whether you want to use paid advertisements or go organic, allocate portions of the budget to each digital marketing channel, and if something isn’t working, don’t hesitate to revisit it and re-assign your dollar.

5 – Create a plan and adjust as you go as-needed.

After you have a plan in place, recognize you’re not going to follow everything to a tee. Even experienced marketers need to make adjustments as they go. Not every assumption will be correct. There are things you can’t predict and so it is essential to monitor performance, making adjustments as the conditions change. Thereby, maintain a network of KPIs to pay attention to, check your campaign at regular intervals, isolate each digital marketing channel and evaluate, and measure everything against your objective ensuring you’re still on the right track.

Advanced digital marketing techniques is what awaits when you sign up as a partner with Unlimited Exposure. We can help in successfully driving and delivering strategic campaigns, maximizing your digital marketing dollar. Results are what we live on. We’ll conduct routine analyses, identify buyer personas, and ensure your budget is properly allocated. See digital marketing success that lasts with strategies that work!

Source : http://unlimitedexposure.com/basic-digital-marketing/868-5-steps-to-a-strong-digital-marketing-campaign-that-does-not-quit.html

What to do when your Website’s SEO is Under Attack – Don’t Ignore It

Search engine rankings are in a constant state of change. If you’ve recently noticed your site’s SEO rankings are slipping, could it be because of an on-site error – absolutely. That said, it may also be because a competitor has knowingly targeted your site. If you believe there’s negative SEO threats facing your site, that’s something that’s in need of address. Ignoring it will only allow it to fester and wreck more damage on your online reputation. These attacks and manipulative attempts to destroy your site’s rankings can be combatted but must be done so intelligently.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

‘Negative SEO’ is something that has been used for years to target sites and sink them. As stated, this provides opportunity to the competition to increase their Google’s rankings. Scammers will sometimes use negative techniques, such as setting up low quality backlinks and attempting to get your site flagged as ‘spam’, to accomplish this. Although these techniques don’t always work, sometimes they do. A lot of the time, search engines like Google will pick up on them. That said, they can’t be relied on to flag every attempt to attack your site. That’s why any digital marketer or website owner needs to be aware of how to fend off an attack.

The thing about negative SEO and negative digital marketing is one can launch untraceable campaigns rather easily. At times, we’ve seen overnight businesses get killed with negative reviews, negative social media coverage, and more. The same thing can happen with search engine optimization strategies. Every site is exposed and every business is, too. If you are being attacked, you should notice an abrupt change in your traffic or site metrics. When something abrupt happens with your site traffic, one must go to their metrics and determine the cause of change.

If someone is attacking your site, contact an SEO specialist to learn what you can do to repair your reputation and minimize the effects of what’s going on. Also, if you have evidence someone’s actively trying to harm your business or inflict financial harm on your business, you must do something to ensure they are not successful. The answer is not to inflict the same harm onto the competition but rather, to protect yourself. Damaging backlinks can downgrade a site quickly. All one needs to do this is your site’s URLs. Needless to say, that’s a scary thought!

A business seeking long-term search engine success, they must go on the offensive with quality strategies. Aspects of SEO like keyword optimization, code optimization, backlinks building, and focusing on site authority need to be taken into account. When your site comes under attack, a site owner needs to begin rebuilding immediately. If you catch it early enough, you may be able to regain rank rather quickly. Ignoring it is a mistake – that’s the last thing you want to do.

If you’re seeking to launch a high quality, high-performance SEO strategy, contact a representative at Unlimited Exposure today. As experts in search engine rank performance, social media marketing, and other aspects of digital marketing, we can help in getting the word out about your website. Don’t settle for second place and don’t ignore the real threat of someone launching an attack on your website. Achieve real results with Unlimited Exposure as a partner!

Source : http://unlimitedexposure.com/basic-digital-marketing/867-what-to-do-when-your-website%E2%80%99s-seo-is-under-attack-%E2%80%93-don%E2%80%99t-ignore-it.html

Is Guest Blogging still a Popular Way to Build Audience in 2019 – we say yes

Although some dispute it, capturing audience attention and growing your followers is still achievable using guest blogging in 2019. The precise method on how is where debate should be had. Nevertheless when done right, guest blogging done right creates amazing results!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

Guest blogging is the act of writing a blog for another website. This drives traffic while building links. As a guest blog, this provides opportunity to associate your site with theirs and to spread awareness of your brand, products, or services to another’s audience. When a guest blog is done well, it can also set yourself up as a ‘thought leader’ and an authority in your category. As evidenced, the benefits of guest blogging range from increased brand recognition to authority building, increased brand exposure, increased website traffic, increased social media visibility, and bigger audience reach.

Always start with objectives & audience

Clarify what you hope to achieve with guest blogging, as your first step. If you know the result you’re aiming for, you have a better chance at getting there. Determine whether you’re advertising your brand, yourself, a product, or service. Identify how you will track the success of your goals and what metrics you will use. From there, you’ll also want to know the audience you want. If you know your audience, you can seek quality websites where you can find your audience, identify social media accounts your audience frequents, and help to determine engagement strategies.

Finding guest blogging opportunities

Finding guest blogging opportunities is relatively easy but they’re not always advantageous. Quality guest blogging opportunities usually need to be sought after. Examine relevant websites and evaluate things like domain authority, social media following and engagement, and site performance. There are a handful of apps and software available which can identify blogs with strong domain authority, something which can be exploited to help your site’s SEO rankings as well. Across any relevant site you hope to guest blog on, you also want to see how relevant blog topics perform and what’s had the most success online.

Write out a great pitch to submit

Convincing a site to hire or to allow you to post a guest blog can be a process. Before you approach a site, write out a research-friendly and powerful pitch. Some sites field hundreds of blog post requests every day – you want yours to stand out. It may take some time to build a comfortable relationship with them however in time, you may find a partner on which you can be a guest contributor or guest author, delivering to them high quality content in exchange for exposure for your brand. Personalize your connection to them and explain in as few words as possible why you’re a good fit for their website.

Unlimited Exposure has a detailed understanding of key influences on guest blogging success. Throughout 2019, we expect to see collaboration and guest blogging to remain a focal strategy in digital marketing. Assisting with your content marketing and spreading word across social platforms, we can elevate your brand to new heights. Learn more by speaking with a representative today. We can help build strong relationships with industry authorities, ensuring content is published on the most relevant platforms for your brand’s long-term success.

Source : http://unlimitedexposure.com/basic-digital-marketing/866-is-guest-blogging-still-a-popular-way-to-build-audience-in-2019-%E2%80%93-we-say-yes.html

How to Do Video Marketing Successfully in 2019 with Tips, Tricks, and Secrets Revealed!

So many people focus on video marketing that goes viral but there’s so much more to video marketing.

To achieve $1,000,000s in sales, you don’t necessarily need to go viral if you launch a smart marketing campaign.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

As the category continues to grow in big numbers, video’s now accounting for almost three quarters of all consumer traffic and landing pages with videos are boasting up to 800% more conversions than pages without. Launch your own video marketing campaign in 2019 using these 5 secrets.

Build a story and make the sale secondary

No one likes to be sold to in this day and age. The most successful brands in video marketing work because they focus on telling a story that resonates emotionally with their customers and which provide value. The higher the emotive power of a video is, the more likely you are to tap into a customers’ needs and desires which can then be lead into a sale. Implement a CTA at the end of your video, as long as it fits within the parameters of the storytelling you’re communicating.

The first 10 seconds must be your absolute best

20 percent of viewers click away from a video within 10 seconds or less. Lead your video off with fireworks! Be short and to the point, and get right down to business. If you spark enough of a viewer’s curiosity within the first 5-10 seconds, they’re more likely to watch through the rest. Ask yourself, “Why should a customer watch this video?” If it’s there to make them laugh, motivate them, or inform them, know your objective. Hook their attention as soon as you have the chance!

Don’t be boring

It’s pretty straightforward and obvious but don’t be boring. That’s the worst thing you can do. Viewers want to laugh, be enlightened, and don’t want marketing to take itself too seriously. Anything edge or humorous oftentimes works best in video marketing. Don’t hesitate to be creative and take calculated risks to say something unique to your audience. Don’t try to emulate others. Instead, look to be funny and take a chance.

Search optimize!

The more keywords and search engine optimization (SEO) strategies you can pack into your marketing, the better. Maximize your video marketing keeping in mind users are likely to come to it by searching it out. Enable video embedding ensuring it can be shared and receive inbound marketing links. Fill your description with strategic keywords so that, when Google crawls your video, it knows how to classify it. Help your videos rank high.

Those who educate are those who succeed

65 percent of Internet users are visual learners. When you use your video marketing to educate, you provide value. This might be to teach them how to use a product or service, how to get the most out of a product or service, might help showcase some industry news and knowledge, or may share other details. Also, videos can be used to share customer testimonials which have shown to be one of the most effective brand building strategies.

For more information on how to do video marketing successfully in 2019, contact a representative at Unlimited Exposure. We would love to help in getting you set up with high quality video marketing that’s creative, conversion-focused, and which delivers the returns you expect!

Source : http://unlimitedexposure.com/basic-digital-marketing/865-how-to-do-video-marketing-successfully-in-2019-with-tips,-tricks,-and-secrets-revealed.html

Best Ecommerce Solutions and Web Development Services in Toronto

Our experienced team depends on proven strategies to provide your business with long-lasting e-Commerce growth. You’ll be kept up to date on your project’s progress every single step of the way and we’ll work with you to not only achieve your digital marketing goals, but to surpass them.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Our dynamic team of e-Commerce developers and designers work hand-in-hand to ensure that your business experiences never before seen results, establishing your company as a brand authority online. We can all agree that the e-Commerce marketplace oversaturated which is why you need an attractive website design along with a smooth shopping platform to stand out from the crowd!

A successful e-Commerce venture goes beyond simply setting up an online shop. Your business needs a solid plan to draw in and then convert customers. Loyal customers are what businesses thrive on and our team of ecommerce web designers, based in Toronto, know just how to construct a strategy that will allow for exactly that!

Below are some of the tactics used as part of e-Commerce ventures:

- SEO (Search engine optimization)

- SEM (Search Engine Marketing)

- Email marketing campaigns

- Social media optimization and social media marketing

- Ad buying

- Content Marketing ( includes Content creation and distribution over 100 online different platforms)

- Competitive Analysis

- Customer information

- Customer service management strategies

- Conversion optimization

-Creative e-Commerce Website design and User experience planning

Let us bring your e-Commerce site to digital life! We understand that your online store represents your brand on the digital front. After all, your website should be a source of customer service in your absence. When designing your e-Commerce site, we keep your branding close to heart and can even set up a re-branding process if you are not satisfied with your present online image. The e-Commerce designers here at Unlimited Exposure are experts in building an effective and enjoyable user experience that will turn online shoppers unto loyal, long-term customers.

-Prototype building

-User experience optimization

-Custom design

-Content planning and development

The best e-Commerce websites are up-and-running quickly thanks to solid technology platforms available to all. At Unlimited Exposure, we have created and overseen e-Commerce websites for many Canadian businesses. We are Toronto’s top choice for e-Commerce website development because our clients have seen proven results repeatedly. We promise to deliver an e-Commerce platform that is easy for you to use and update, while having your customers regularly return because of the amazing shopping experience you offer!

- Infrastructure

- e-Commerce Security

- Web hosting

- Integration of systems

- Development of suitable e-Commerce platform

Unlimited Exposure prides itself on going above and beyond to serve its clients. For over 20 years, we have given our esteemed clients an edge on the competition by providing platforms and content that allows their audiences to make genuine connections with their brand. Our team is dedicated to working together to ensure that your needs are met and that your business goals are exceeded. When you trust Unlimited Exposure with your online store, you are enlisting the help of Toronto’s experts in digital marketing— we constantly remain up to date on all e-Commerce best practices, which gives us the expertise and skills to provide you with long-term results.

Source : http://unlimitedexposure.com/services/e-commerce-solutions.html

Top 5 Popular Digital Marketing Mistakes that’ll Cost Retail Businesses Massive Sales this Christmas

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

Creating personalized eCommerce experiences, bringing together the best of digital marketing and AI, is going to win big numbers this holiday season. As much as one might seek to increase revenues for an eCommerce site with cost-effective digital strategies, it’s important to know the common mistakes that have befallen others in order to avoid them. Here’s some of the worst mistakes we’ve seen others made that, in the long run, has cost them millions!



No testing.

Any change you make to your mobile responsive eCommerce site or design-related digital marketing strategies should be tested to measure its potential impact on sales and engagement. No testing means you won’t fully understand how your customers may react.

The best way to drive revenues is to understand how well an idea might perform, something which is only achievable through testing. That’s what drives better results, ensuring your eCommerce marketing is not wasted.

A site which does not personalize.

A/B testing oftentimes results in a single page or method being superior to others. Just because there is a ‘superior’ page however, this does not mean one page suits every demographic the same.

In the same way you may personalize a landing page, consider personalizing your website to different visitor segments. Consider customizing your shopping cart page, as an example. Purchase-reinforcing headlines and photos are a great way to ensure a visit does not abandon their shopping cart without concluding with a purchase.

Customers and repeat visitors are less valuable than first-time visitors.

So much attention is focused on first-time visitors even though there’s more value in building a long-term, deeper connection with return buyers. Ensure customers receive personalized communications that thank them for a purchase they’ve made or a product viewed.

Consider sending them content and/or offers that demonstrate an appreciation of loyalty. Customers always enjoy being remembered and treated like people, rather than numbers.

No alignment between visual ads and your website.

If you’ve invested a lot into your eCommerce digital marketing campaign, your visual ads should look identical to what appears on your site. Where there is no visual alignment between your marketing and its site, it can significantly reduce conversions.

New seasonal eCommerce campaigns can be challenging to launch as, in many cases, eCommerce sites don’t personalize in the same way. Adapt your site to the campaign and you shouldn’t see any issues in your landing page performing as expected.

Assuming customer behaviour this year will be the same as last’s.

Just because you tested an idea successfully last year and it worked does not mean the same applies this year. Audience demographics, audience priorities, and audience behaviour changes.

During high-traffic periods, you should have relevant data to draw from. It’s not practical to rely on time-tested strategies because eventually they will fail. If you’re serious about maximizing conversions, one must invest time and effort into seeing what works today.

Find the perfect eCommerce digital marketing strategy for Christmas and beyond with Toronto’s own Unlimited Exposure. We know visitor preferences, needs, and behaviours are always changing. We invest significant time and effort into crafting safe, cost-effective campaign, maximizing every dollar you put in. This holiday season, don’t lose out on millions. Learn from popular mistakes others have made and win big for your brand partnering with Unlimited Exposure!

Source : http://unlimitedexposure.com/basic-digital-marketing/864-top-5-popular-digital-marketing-mistakes-that%E2%80%99ll-cost-retail-businesses-massive-sales-this-christmas.html

6 Steps to Becoming a Successful Influencer and the Secrets to Online Brand Management

Influencers and social media brands make hundreds of thousands of dollars every year. If you have hopes of becoming the world’s next big influencer, you can start today by following these 6 easy steps towards successful online brand management. A lot of people go into the ‘influencer’ trade with different motivations – money, notoriety, recognition, credibility, and more. Any brand can carve out its niche, if it knows how to maximize the available resources. To create a meaningful influencer brand, here’s where to start.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/e-commerce-solutions.html

1 – Identity a unique selling point

There’s something about you that you do better than anyone else. Find out what that is because that’s what’s going to make you stand out in a crowded marketplace of influencers. Think about what knowledge or skills you have, what excites you about your industry or niche topic, what motivates you about your industry or niche, and what you love doing. The best influencers are passionate. If you don’t have any passion about what you’re talking about, there’s no point.

2 – Identify what digital channels you want to use

An influencer can easily spread themselves too thin by creating profiles on every platform they think of. Be selective with how you use your time and which platforms have the best return. Ask yourself where your audience is, what type of content suits you best (i.e. video, photography, writing, etc.), which channels others are using, and if you have enough time to manage a profile on a given platform. An influencer’s main platform they use is going to be where they want to invest the most time.

3 – Choose your side projects

A successful influencer will regularly field requests for guest blogging, collaboration opportunities, podcast invitations, and more. Choose wisely where you put your time. Don’t take on too much and identify where you’re getting your best return. When asked to collaborate, ask how well the other party’s brand aligns with your values and goals for your brand, whether it’s an opportunity to grow your audience, what other things a collaboration could lead to, and whether you have the time to put towards doing a collaboration right.

4 – Be authentic and true to your personality

Don’t try to be anything that goes against your true, honest self. If your audience thinks you’re being insincere or somehow faking things, you’ll lose more than you ever gain. Don’t endorse products or brands that you do not genuinely believe in, stay humble in your interaction with audience, and respond to criticism in a polite way, even when others are being less than polite with you.

5 – Use a ‘student mentality’

Watch, learn, listen, and apply. Pay close attention to what’s working for others and see if there’s a way to adapt it to your brand. Subsequently, you can learn from others’ mistakes. Research strategies being used by other influencers. Even as you gain success, the best continue to watch and learn. Potentially seek out a mentor in your industry. Always take the best parts of what’s working for others and ensure you’re not betraying your brand by adopting a strategy.

6 – Reach out to your audience

Any influencer serious about building their audience must be open to appealing to them to subscribe and follow. Subsequently, look out for networking events and opportunities, consider opportunities to help others, connect with other influencers and thank them for their content, consider writing guest blogs, and join relevant social media groups. The more you put yourself out there, within reason, the more likely others will see you. Before long, you’ll be growing your audience at a steady pace using this strategy.

Create unstoppable, consistent momentum as an influencer and a social media brand. Partner with Unlimited Exposure today to begin on your journey towards maximum success!

Source : http://unlimitedexposure.com/basic-digital-marketing/863-6-steps-to-becoming-a-successful-influencer-and-the-secrets-to-online-brand-management.html

Best Mobile App Development Services In Toronto

Unlimited Exposure offers start to finish custom mobile app development services across Canada and in Toronto. Our experienced team of developers and creatives handle the entire project lifecycle with the utmost care, from brainstorming ideas to the finished product. Trust Unlimited Exposure to deliver an app you’ll be proud of!
Let us take care of:
Planning
UX/UI Design
App Development
Quality Assurance (QA) Testing
Delivery and launch
Unlimited Exposure creates dynamic mobile app experiences which solve problems for either your company or clients. As a full service mobile app development company in Toronto, we offer user-focused mobile app design and development services. We work with entrepreneurs and corporations alike in order to create unique apps that offer something of value to their users. Our tried and true work ethic and mobile app development methods allow for transparency during every step of the development process, thus reducing your risk, and ensuring successful results.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/mobile-app-development-services.html

App Development Planning
The strategy is an integral part of our mobile app development services here at Unlimited Exposure. We don’t just build your dream app, we carry out extensive research on your competition, target audience, and the current marketplace to uncover any potential obstacles and to define our mission.
Native iOS App Development Services
Unlimited Exposure offers native iOS app development services that cover the full scope of your project - from product planning to submitting your app to the App Store. our team is made up of iOS experts who have headed many iOS app development projects and have launched countless apps for our roster of clients.
Native Android App Development Services
Our Toronto native android app development services are second to none in that our team of developers know exactly how to build and optimize your app for Android users. From crafting a promising strategy to sending your finished app to Google Play, we’ve got you covered!
Enterprise App Development Services
When referring to the development of enterprise apps, this includes internal and external apps. In other words, employee-focused apps and client-focused apps. Our services are always customized to suit the needs of your business.
UX & UI Design Services
The mobile app design experts at Unlimited Exposure are ready to deliver striking designs that will set you apart from today’s overcrowded app market. Wireframes, user flows, UI/UX design - we can handle any and every design step.
Contact us now to find out why so many Toronto businesses trust Unlimited Exposure with their mobile app development initiatives. With over 20 years of experience in the digital marketing industry, Unlimited Exposure remains at the forefront of Toronto’s rapidly growing app development market.  We provide Top Mobile App Development Services In Toronto.  Call us to create your own unique app and stay ahead of the game!

3 Challenges of Mobile Responsive eCommerce in 2019 and How to Take Advantage!

 In a decade’s time, mobile eCommerce is likely to be the only place consumers will be online shopping. If you haven’t yet made your site mobile responsive, now’s the time!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/mobile-app-development-services.html

Mobile eCommerce sales are in the billions and that’s revenue you’re missing out on. More eCommerce sites have opted to plan and execute mobile-specific marketing campaigns to much success.

There’s no reason you can’t achieve the same success as others have in the mobile marketing and mobile eCommerce space. Needless to say, mobile continues to be one of the fastest growing areas of digital marketing yet it comes with challenges. Those unfamiliar with operating in a mobile space, here are some of the biggest challenges you’ll face and how to overcome them.

Mobile optimization across all devices

The rise of mobile eCommerce has completely overtaken desktop platforms. Almost 90 percent of all Canadians aged 18-34 have used a tablet or smartphone to buy something online in the last year. Also, 70 percent of people are more likely to buy from a mobile-friendly site. If your eCommerce site isn’t mobile responsive, you’re immediately at a disadvantage among any users viewing from a smartphone. A mobile-friendly, seamless, easy-to-use eCommerce site is a necessity this year to maintain and build your customer base. There are no excuses here. Check and test your layout to ensure it is adaptable to different screen sizes, and make use of proportion-based grids and flexible images.

Complex user experiences which don’t adapt

Keep in mind, even if you have an amazing user experience on a desktop eCommerce site, it’s unlikely to behave the same on mobile devices. Approximately 71 percent of Internet shoppers say ease-of-use of an eCommerce site is the main factor that helps them make a decision on whether to buy or not. The simpler your mobile site is, the better. Remove any barriers to buying. Navigation and web design should be built around making font and graphics the appropriate size, keeping buttons large and clearly labelled, and having the language be simple. Conduct some user testing across different mobile devices to check potential issues that could prevent purchases from being made.

Mobile security

Since mobile eCommerce began really getting some momentum behind it, security risks have only increased. Up to 32 percent of consumers see mobile shopping as riskier than desktop eCommerce. If you’re seeking to maximize your mobile sales, you need to ensure security is a priority. Establish a secure payment process, clearly display your security settings to potential buyers, and alleviate initial security concerns by implementing HTTPS. Although a secure payment process can add another step to the checkout experience, it is more than worth it. Ensure users are comfortable with your level of online security and if there are any concerns, address them promptly. Investing in a secure, reliable payment service is worth it.

We are experts in mobile eCommerce and we would love to help your site maximize its revenues. Contact Unlimited Exposure for more information on how to build the perfect mobile responsive eCommerce marketing campaign and begin capitalizing!
Source : http://unlimitedexposure.com/basic-mobile-apps-and-web-design/856-3-challenges-of-mobile-responsive-ecommerce-in-2019-and-how-to-take-advantage.html

How to Write an Irresistible Email Marketing Campaign and see the Action you Want

Strong, focused email marketing is an expensive strategy coming with high rewards.

According to a recent study, for every $1 invested in email marketing, the average Internet company saw a return of $43. That’s a tremendous ROI!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/inbound-marketing.html

Your ability to create irresistible, seductive email marketing newsletters will be a huge factor in determining what you make for a return.

Thankfully, doing so is sometimes as simple as defining what you want to say, ensuring you’re providing the reader with value in content, and adding some fireworks and intrigue at select points here and there.

Knowing what you want to say

Identify what you want to get out of your email marketing message – maybe it’s to download something, to sign up for a course, to buy a new product and use a promo code, or to attend an event. If you know what you want the end-result to be for customers, you can build your email newsletter to match. Decide in advance before ever writing a word. If you don’t have a reason to send an email or don’t know why you’re sending the email you’ve pre-written, it might be best not to send it. The firmer the grasp on what you’re targeting and your CTA, the more likely your reader will understand what’s expected of them in reading your email.

Subject lines that can seduce a click

The average ‘email open rate’ for an email marketing campaign is 22 percent. That’s a lot of people who won’t even read the message. If you want a better email open rate, a compelling subject line that begs for a click will be what you need. A subject line should be straightforward, clear in its messaging, and be intriguing enough to generate more interest in what’s being discussing. The best subject lines are usually a little tease, enough to spark curiosity which spurs a click. Convey your value proposition, don’t mislead, and focus on the customer rather than advertising something about your company, products, or services.

Email writing should be easy to read and meaningful

What you write should maintain a balance between informative text and visually appealing structure. How an email is formatted is the highest priority. As stated prior, any email should be clear in communicating what’s expected of the reader. Keep in mind the average click-through rate for email marketing is only 3 percent so any CTA needs to work extra hard to get anything higher. High-performance CTAs use actionable verbs, are short and concise, have clever formatting, are relevant and exciting, are attention-grabbing, and come with a sense of urgency.

Catering to the needs and lives of the customer

Customer always comes first, when delivering an email marketing campaign. If there’s no value in the minds of the reader, they’re not going to click this time and even worse, you may not get another chance to make an impression. They may unsubscribe altogether. The best advice we can offer when building an email marketing campaign is to use mobile responsive templates, personalize and customize as needed, and segment your email subscriber list to develop targeted content marketed to individual needs and interests.

For more information on email marketing, digital marketing, and other aspects of online brand reputation, speak with a representative today at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/862-how-to-write-an-irresistible-email-marketing-campaign-and-see-the-action-you-want.html

Best Local Search Engine Optimization / Local SEO Toronto

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/local-seo.html

Do you want to dominate your local search engine presence and gain the best rankings in Google?

At Unlimited Exposure, we
make your dreams a reality. Our local SEO efforts always result with proven and
increased metrics. Optimizing your site, perfectly tailoring it to your local
area is important not only for the sake of search engines, but also in terms of
positioning your brand as the most saturated search result possible.

Our local SEO experts are fond of the Google algorithms. We ensure that you will dominate the first page any time a customer searches the most important keywords related to your business.

If your business sells
locally and is competitive, the local SEO service of ours is definitely a thing to consider. Dominating the
Google listing for the best targeted keywords is nowadays a vital effort in
order to stay on the top as an authority in your niche.

In order to appear at the top of Google searches, a medley of known and unknown variables are considered. Our knowledge and expertise with the known variables allows us to best design websites with the intention of dominating the search engine space. The placement of content as well as the calculated assignment of links throughout the webpage are critical to improving your page’s equity. If too many links redirect to the same webpage, or to other low quality pages, the website loses the favour of Google’s algorithms. 

The technology we use at
Unlimited Exposure suits your needs and the needs of your local area in the
best way possible, giving you the prospective local customers you need both
online and in-store. Optimizing your website for a better ranking comes both
globally and locally if a business wants to reach the marketplace better and
see a measurable increase in the traffic. Optimization can be scaled to
the needs and ever-growing reach of many industries.

Here is what we bring to
the table when it comes to local SEO:

• We offer White Hat, professional Local SEO services to suit your
  particular geographic location which thereby boosts your internet traffic and
  widens consumer zone
• Analyze the local SEO system of your competitors to gain a
  better stand over them
• We utilize the best resources to bring exposure to your
  company’s web page.
• Adding your business profiles to local online business
  directories and Google’s local business services. We create a business profile
  from scratch; provide relevant information such as address, phone number,
  services provided and other information.
• Affordable, high performance local SEO services

More in  : http://unlimitedexposure.com/services/local-seo.html

Fix your Landing Page and Increase your Leads by 3 Times Over!

Is your landing page not generating enough leads – increase your lead generation and conversions significantly testing your landing page against these principles.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

Landing page optimization is not easy. Few marketers prioritize landing page optimization and yet, it plays such an integral role in judging whether a marketing campaign is a success or not. Assume your visitor’s hand is on the ‘x’ at the top right corner of the browser. They’re ready to leave and it’s your job to keep them on your landing page. Every element of the page should be developed with this in mind.

A landing page headline that communicates clearly.

Don’t mess around with an unfocused, silly headline that doesn’t say what you mean. Those who’ve clicked need to see what they want fast or they’ll bounce. Although you don’t need to rush or be literal, your headline should instantly communicate the value proposition. Potential customers need to know there’s a reason to care. Consider what you’re offering and what the value proposition is – maybe it’s to save your customers time, provide them more convenience, fix something, education them on something, make them laugh, or something else.

Your landing page copywriting needs to be on-point

A landing page is not the place you want to be rambling on and on. Be clear and write simple, easy lines your visitors will remember. You’ve got less than 30 seconds on a landing page to communicate a reason for the visitor to stay. Once you’ve lost them, they’ll be gone in seconds and there’s no getting them back. Give some thought to writing a short narrative story that’s concise enough to work in a few lines before hitting them with a CTA. Your copywriting here should keep the customer in mind, involving them in every decision as you write out your story.

Define a logical pathway towards an action

A visitor should know what’s expected of them on a landing page. Its structure should be built around navigating them towards making an action. You don’t want them to get lost in the copywriting or the images. Don’t send them on a scavenger hunt. Give them a reason to care and then give them a call-to-action. Your landing page’s graphic design should be natural, obvious, and simple. Your CTA should be clear in where it is. That may mean making it colorful, making it bold, or making the font size or image size big.

Effective, attention grabbing landing pages work wonders at taking the leads you’ve generated and converting them into something measurable. As you build out your digital marketing campaign, you may see landing pages having increased importance. They play a role in SEO, social media marketing, eCommerce, and mobile marketing.

If you’ve never put a landing page together before or should you find your current landing pages are not quite performing as you’d hoped, we would love to take a look. A simple fix in the coding, responsiveness or design in the page, or in the marketing campaign itself can make a sizeable difference to the conversions and/or revenues derived from a page.

Contact Unlimited Exposure to learn more about how to put together a landing page and increase your leads by 2 times or 3 times over! We’ve built our reputation off our ability to deliver results. We love what we do. Let us help you in achieving the success we know you’re capable of!

Source : http://unlimitedexposure.com/basic-digital-marketing/861-fix-your-landing-page-and-increase-your-leads-by-3-times-over.html

Create Future-Proof SEO to Sustain any Google Algorithm Update

As Google has continued to change its SEO algorithm, SEO strategies have changed to accommodate. If you’ve been through any of the past updates – Panda, Pigeon, or Penguin – you may have had to change a lot about your website to maintain your search engine rank. Needless to say, this is time-consuming, irritating to have to do, and unnecessary if you’re creating future-proof search engine optimization.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Follow Google’s rules

The best advice we can give when building SEO is to always follow Google’s rules. Don’t try to outsmart them because, as time has shown us, eventually everyone gets caught. Google’s algorithms want to provide users with the most high quality, relevant, and useful content. Supply them with exactly that and you won’t have to worry about any changes they may make in the future. Through every algorithm change, Google’s mission has never changed.

Ways to focus in on your user

Create compelling, quality content that is useful and interesting to your target user.
Include active, relevant links and videos to support the information on-page.
Ensure your website is mobile responsive and easy-to-use across any device’s screen.
Build on local SEO strategies, making it easy for local customers to find you.
Build relationships with your online customers, answering questions and helping them whenever possible.
Use a conversational tone that matches the user’s voice. Don’t use too much formal language.

Ways to follow Google’s guidelines

Do not use duplicate content as this will be penalized under Google’s guidelines.
Do not use low quality guest posting as this can be perceived at times as spam.
Use “nofollow” links for any page you do not want to be crawled.
Monitor your website’s load speed using a software tool like Page Speed.
Fix any broken links or unnecessary HTML as this code will come up when a Google spider crawls your page.
Always use text instead of images when writing important names or sharing key links, as Google cannot scan images and its SEO algorithm can only interpret text-based content.

These are the SEO rules you don’t want to ignore!

If you’re looking for loopholes or shortcuts, you’re putting your site at significant risk. If a new Google update finds you’ve been using this sort of trickery to gain rankings, your entire site could be penalized for misleading users. Bad SEO practices include spam pages, keyword stuffing, implementing tiny text or hidden text, hiding links, cloaking content, or engaging in link schemes. It’s always best to avoid any SEO expert who favors any of these techniques. As a small business owner and website owner, there’s too much at risk for you to chance it.

Unlimited Exposure is a digital marketing agency specializing in SEO, eCommerce, social media, email marketing, video marketing, and more. We have used high quality SEO strategies to provide our clients high search engine ranks, elevating their revenues, leads, and conversions to new heights. So many consumers rely on search engines to find information, products, and services they’re interested in. Take advantage of SEO opportunities today with Unlimited Exposure. A representative would be happy to connect you with creative, validated, and effective SEO strategies. See your website thrive under the watchful eyes of an SEO expert!

Source : http://unlimitedexposure.com/basic-digital-marketing/860-create-future-proof-seo-to-sustain-any-google-algorithm-update.html

8 SEO Principles to Use in Launching your New Website!

So you’ve just bought your domain name and are ready to launch your new website. Congrats!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

There are evidently lots of things to get in place before your website can really be maximized to its fullest potential.

A quick checklist for any successful site design will likely have several SEO principles listed. Needless to say, a new site should always make SEO a priority, as it’ll be what helps get it seen by search engines, on social media, and more.

Here’s everything you need to remember in getting your new website ready!

Install Google Analytics

Using this analytics on-site software, you can see how many people are visiting your website, where your traffic is coming from, what pages are being seen, and other important data. Through Analytics, you can better see what’s working and what isn’t with your site’s design.

Check for coding errors

Double-check for any broken links, missing titles, bad redirections, pages lacking tags, or an unsecure checkout for eCommerce sites. The quickest way to do this is to run a crawl of your whole site. Pay close attention to all errors that come up and get them fixed before you launch.

Test usability with a third party

Check to see how easy a site is to navigate, if there are issues popping up, or preferences left unaddressed. A website should also work well across all devices, be it smartphone, tablet, or desktop.

Implement social media

Embed social media links on your site’s pages to integrate your social accounts into your web design. This helps to create a circle of authority and makes it easier for users to switch between platforms to connect with your brand in different ways.

Create a sitemap

A sitemap helps to speed up how a search engine crawls and indexes your website’s pages. It’ll also ensure no pages are missed and that everything is indexed properly. Furthermore, any site with several products and/or services can also use a sitemap to keep things organized for visitors.

Create an Excel list

You can use Excel to list press contacts, bloggers, and industry partners. Increasing authority across a site relies on connecting with contacts within your industry to talk about your website, provide high quality backlinks, and potentially link you up with key influencers.

Complete your keyword research

Keywords are integral to SEO and social media marketing. For your website to be found by non-customers online, find out what keywords, terms, and questions your content should zero in on. Identify the competition surrounding your selected keywords and make a list of yours.

Create a blog on-site

Blogging provides new, relevant content on the regular. A blog also allows you to provide customers with company updates as needed. An effective approach to getting visitors to your site, a blog is tailor-made for keywords and in return, you’ll see your search engine rank rise rapidly.

Launching a new website comes with a lot of responsibility. These eight essential SEO principles sets your site up for maximum success. By implementing these tips and tricks today, you begin building towards a better tomorrow. If you want to take your new website to the next level with digital marketing, social media, eCommerce, email marketing, and/or making use of other channels, contact a representative at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/859-8-seo-principles-to-use-in-launching-your-new-website.html

Best Content Marketing Toronto

The regular creation and distribution of quality content is the key ingredient for your business’ recipe for success. Content marketing is essential if you want to build your brand, expand your network, and most of all, increase sales.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

Content is just as important as website design. It is the key factor behind search engine results sends targeted traffic to your page and can help establish your company as an online authority in your area of business. You also have to keep your competition in mind. With so much content out there, you need to be sure to stand out and offer your readers/viewers something of value.

The reality is, nowadays many people easily tune out various mediums of advertisement they deem to be irrelevant. This is why having a plan to execute various content production campaigns ranging from blogs, to infographics and videos. If the consumer you are trying to reach does not watch videos or view infographics, they likely do not respond well to direct selling. Instead, a blog about a topic they find interesting will draw their attention and unobtrusively suggest products that will solve a problem given the new information.

If you have not created a marketing plan of attack yet, you definitely want to us about upcoming trends first! Even if you have mapped out all your strategies, feel free to consult us to fine-tune what you already have. Content marketing is an ever-evolving field that is accelerating like never before in our digital age. Various analytical tools employed by our experts help dial in on what works and what needs adjustment. Very quickly, we can help orient your company concerning what types of advertisements and messages best resonate with your customers.

Be it visual, video, written or user-generated content, we will determine which best suits your audience and better yet, we will know how to best promote it! Content marketing is formed by two factors: technology and our audiences. If we need to choose a focus, let us choose our audience. It has always been about them, has it not? They dictate what content they prefer, where they spend time online, who or what they trust etc. The technology surrounding content marketing such as the platforms and strategies are there to engage and encourage interaction with our audiences.

Our content creators here at Unlimited Exposure are experienced in a wide variety of topics and know how to produce effective yet creative content. Be it content for SEO purposes, an e-commerce business website, or a blog post, our team has the expertise to make sure your content jumps off the screen!

Source : http://unlimitedexposure.com/services/content-marketing.html

4 Astonishing eCommerce Web Design and SEO Trends to Maximize in 2019

2018 proved to be a record-setting year for the world of eCommerce sites. As more consumers move from traditional brick and mortar to online shopping, that’s meant massive sales!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Heading into next year, although there’s a lot of rewards and low-hanging fruit out there for some categories of eCommerce, you don’t want to invest in a dead end.

As 2019 is about to set upon us, these 4 astonishing eCommerce web design and SEO trends are set to take center stage.

For those looking to maximize the potential of current SEO algorithms, these strategies are where you want to focus. Set your business up for all the success you’re dreaming of in the next 12 months!

Voice Search strongly advised for eCommerce sites

Voice search technologies are still in development but even so, they’re coming up fast on trend. If you’ve already adopted some voice search optimization strategies, you’re likely already advantage. Attract clients from sources like Alexa, Siri, and Cortana. Keep in mind voice search comprises less of disconnected phrases and keywords, and more towards full-length questions. Structure your web content accordingly. Adopt a question-and-answer format. Incorporate trigger words like ‘why’, ‘how’, ‘what’, and more.

Using the power of branding to spur conversions

More eCommerce sites are deriving conversions based solely off the power of their branding. In an effort to build your online brand reputation, invest in strategies like link building. Essential to eCommerce, link building is a great SEO tool in addition to opening the door to influencer relationships on other websites and bloggers. The more strategic partnerships you have in play where you can spread your branding to new audiences, the better. Spend wisely with a link building campaign focusing in on relevant sites and influencers.

The value of the user experience and loading speed

User experience (UX) is a high page ranking factor in SEO and in motivating those conversions. Sites taking longer than three seconds to load a page lose out on as much as 40 percent of possible eCommerce sales. A confusing layout is also going to lose you points on the Google algorithm. No user wants to waste their time on a low quality site. Ensure your site is easy to navigate, content is structured in a natural way, and your page is not overpopulated. Furthermore, a mobile-responsive site is also going to nab you that important smartphone traffic which will be an even bigger base of eCommerce sales in 2019.

Website security/HTTPS

Every eCommerce site should be set up with HTTPS-level security. Sans HTTPS supporting your domain, that leaves your website vulnerable and unsafe in the eyes of visitors. Considering they’ll be sharing sensitive personal information and banking details, you want to ensure you’ve got expected security features set up. Google also rewards sites with HTTPS with better rankings and more search engine visibility. There’s no ifs, ands, buts, or way around it. An eCommerce site absolutely needs to prioritize security.

For the latest in SEO developments and digital marketing support for your eCommerce site, get in touch with a representative at Unlimited Exposure. We can give your company an added edge throughout 2019, propelling your eCommerce sales to new heights! We built a reputation on results-driven performance. If you’re looking for eCommerce SEO and digital marketing, contact us today.

Source : http://unlimitedexposure.com/basic-digital-marketing/858-4-astonishing-ecommerce-web-design-and-seo-trends-to-maximize-in-2019.html

3 Rules of Human Psychology you can Use to Influence your Digital Marketing

If you’re interested in how to get customers clicking, buying, and sharing your stuff, human psychology can dictate a lot what influences these decisions. How we respond to ads, brands, and products is all built from rules of human psychology. Learn how to use the unconscious mind which sits beneath the surface to get people responding positively to your brand, products or services, and advertisements.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

Cognitive bias from a previous experience

We develop a bias on the people and brands we come into contact with, based off of an impression derived from a previous experience we’ve had with them. For example, let’s say you meet someone and they appear in that initial meeting to be funny, intelligent, and kind, every time you see them after that, you’ll be brought back to that prior experience. The same applies to your brand. After a customer’s formed an impression of your brand or product, future impressions will be influenced by it – for better or for worse. To ensure the first impression a brand or product makes is positive and memorable, here are some strategies you can use.

Procuring an influencer marketing endorsement from someone relevant to your brand’s perception.
Using another product with a great reputation to influence the perception of a new product.
Ensuring your customer service is amazing! If a customer contacts customer service, your representatives should appeal knowledgeable, friendly, and genuinely helpful.

Rejecting a conclusion that is extreme, outrageous, or unbelievable

If people hear something that seems unrealistic to them, they are unlikely to believe it. If you’re making a claim on your website or in your digital marketing, customers may not believe it and that’ll make your brand seem unfavorable or untrustworthy. If you’re looking to overcome this belief bias, an approach you can take is to make statements that sound more realistic, instead of trying to make things sound super impressive or over-the-top. Consider using influencer endorsements, testimonials, statistics, and data in combination to back up your claims.

More likely to take risks when the outcome is a loss

For decades, consumers have been more likely to buy a product advertising savings and the avoidance of a loss, rather than advertisements promoting a gain. Using this human psychology as a basis for your digital marketing, instead of marketing the benefits of a product, consider promoting what your products or services are saving the customer from. For example, tell your customers how much they’ll save by framing your ad with, “Save 40% off!” Or, if it’s a piece of content, consider writing it in a way as if it’s going to help them avoid losing money. Consider comparing your products to that of your competitors, highlighting your appropriate selling point.

These are just a few of the psychology principles used by the world’s top digital marketers every day. By understanding how consumers’ brains work, you can better target ads and ultimately create more effective campaigns that don’t want money, time, or effort. In an ever-changing world of digital marketing, human psychology is not something that has changed in a long time. For more information on how to build a successful digital marketing campaign influenced by human psychology, contact a representative at Unlimited Exposure. We’ll connect you with available resources to help you maximize your marketing to the get the results you want!

Source : http://unlimitedexposure.com/basic-digital-marketing/857-3-rules-of-human-psychology-you-can-use-to-influence-your-digital-marketing.html

What is Inbound Marketing and How you Can Use it to Pump out New Leads

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/inbound-marketing.html

Inbound marketing are strategies that seek to attract customers to your website through permission-based guidance. Inbound marketing can be anything from a blog post attracting people to your brand or email marketing.



The biggest priority of any inbound marketing strategy is to bring in leads and secondly, conversion. Converting leads into customers requires more than the limitations of inbound marketing provide however inbound marketing is a great starting point to a sales funnel.





For these strategies to work to their maximum potential, it’s important to collect customer data and use it to find out how to better target your audience. Let’s say, your bounce rate is high. This may be indicative of an issue with your landing page not providing the information to what an inbound marketing link is advertising. There are a range of issues analytics can highlight, which can help improve the way you market.

In the last decade, inbound marketing has played a role in elevating websites’ marketing as well as in supporting sales and customer service ratings. For this reason, investment into inbound marketing has also grown, by as much as five times in the same time frame.

Though inbound marketing certainly has reason for investment, it can be challenging for some to know how to calculate its ROI. Inbound marketing ROI measurement has occurred through calculating things such as number of leads generated, converting leads to customers, determining if the relevant audience is being reached, identifying how revenue has increased from existing customers, and reducing costs of lead generation or customer acquisition.

When developing inbound marketing strategies, prioritize getting your content and website out in front of people. Studies show digital marketers who prioritize brand exposure like this in their marketing oftentimes see the most benefit across the widest metrics.

The top eight most popular inbound marketing projects that you can launch are, in order of importance – blog content creation, growing your site’s SEO presence, content distribution and amplification, long-form visual content creation, interactive content creation, webinars, development of online tools, product how-to videos, and freemium trials.

Consistently, blogging has been found to have the biggest impact on ROI. Though not as flashy as other types of inbound marketing, it’s oftentimes these articles that provide value across social media, SEO, email marketing, and other strategies.

Remember, the best resources any website owner has is their time, money, and relationships. Investments of these need to be carefully weighed. Justifying your marketing spending should always come down to the expected ROI.

A successful inbound marketing strategy is going to maximize valuable, helpful, and relevant self-created content to spur long-term growth. How it accomplishes this is not by directly pushing a brand, product or service. It does not sell directly to the customer. Instead, ‘inbound’ draws potential customers inwardly through portraying value to them in some way. A great way to generate leads, these type of strategies are not to be discounted.

Speak with a digital marketing agency like Unlimited Exposure to define your very own inbound marketing strategy. Once your website is optimized, you’ll be surprised at how your lead generation numbers change for the better. Get real results, amazing ROI, and measurable success. Contact a representative at Unlimited Exposure for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/855-what-is-inbound-marketing-and-how-you-can-use-it-to-pump-out-new-leads.html