Search Engine Optimization (SEO) Services in Toronto

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There are two critical components to successful online marketing which our search engine optimization (SEO) team in Toronto expertly secures. Foremost, consumers must be aware of your company before they see your competitors. Second, the views on your website must be from the people who desire your product or services. Our SEO service in Toronto will develop and implement a digital marketing plan; essential to the success of your website and company. Our cost effective SEO solutions will make sure to drive organic and clean traffic to your website and position your brand as an authority in the digital world.

Having your SEO services managed effectively by a team of experts will not only save you money, but also increases leads, calls, and sales for your business. Our team has been optimizing websites for all industries for search engines for the last twenty years, and our clients have never looked back from their view from the top. Our strategies are top-notch and we consistently develop successful campaigns that will reach the right customers and deliver the highest ROI possible. Our data analysis will provide the insights you need to improve revenue and reduce wasted efforts. Pinpointing the cause of ineffective marketing campaigns to provide stress-free maintenance is our specialty.

Our SEO experts will work diligently to increase your sales, online visibility and boost your position in the market. Did you know that the majority of users do not scroll past the first 10 results in a search engine query? Most searches include few a basic words that describes the company or products investigated. Possibilities are endless when your company is consistently at the front page of various major search engines like Google. Our team of experts use the most advanced SEO tactics and strategies to drive your business to the top of search engine results for the most suitable keywords for your brand.

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Twitter’s Paid Ads Converting Twice as Many Leads as Unsponsored Tweets

In social media, the argument between paid ads and organic traffic has gradually leaned towards a necessity for paid marketing. Since 2010, sites like Twitter and Facebook have grown their sites as advertising platforms by introducing infrastructure for paid ads. Unfortunately, businesses have lost a lot of their organic reach. With each algorithm update, increasingly, paid advertisements are where the marketing attention is being paid.

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In a recent study analyzing Twitter as a social media marketing tool, they found Twitter paid ads to convert twice as many people as unsponsored tweets and organic marketing. In working with brands from all categories of business, we’ve heard many stories of accounts producing a lot of tweets and reaching a very low number of fans. Eventually, they give in to the inevitable – having to launch a paid Twitter social media marketing campaign.

As unpopular as this choice is, it’s important to remember this is a victory for your brand. Using paid advertisements, your reach increases significantly. In terms of social media activity, that’s a lot of positive promotion for your company. If you’re an eCommerce company or have products and/or services available for purchase, you can more than make your money back on a campaign like this. There are no guarantees however returns are higher than time-consuming organic strategies.

Using social media for lead generation

Finding new leads to convert to fans of your business is something social media does as well as any other marketing channel. If you want to up your lead generation efforts and Twitter’s an appropriate platform for your business, launch a paid campaign. When you tweet on a paid campaign, you should see an increase in activity and if you’ve embedded your CTAs correctly, that’ll likely mean an increase in conversions.

The importance of CTAs in social media

Call-to-actions (CTAs) are immensely important to any lead generation effort. Regarding social media, it’s easy to like, click, re-tweet, share, and follow. That just takes a tap on the screen. The key is to get the customer to not only connect with your social media profile but to go a step beyond and get to your website where you will hopefully close the sale. Creating Twitter ads should be done with CTAs in mind. Make it so that your CTA is begging to be clicked!

Customized audience targeting

Paid ads on sites like Twitter and other social media platforms allow one to target according to audience. Select who you want to see your ad and increase your ROI. Twitter ads should be written most compelling to your target customers. When done right, you can maximize your leads to be used in actionable ways. Take full advantage of any and all targeting options, selecting things like geographic location to language, interests, keywords, gender, mobile, and more. This way, you won’t waste a single cent promoting an ad to someone who is not relevant to your website.

Unlimited Exposure supports small businesses and corporations in maximizing their social media marketing potential. Using Twitter, Facebook, Instagram, and other sites, there’s no telling how much return can be generated using targeted paid advertisements. Though organic traffic from social media has a value, it’s much harder to get than traffic through paid marketing. Contact us today to learn how to create the perfect social media paid marketing campaign.

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Using Impactful Schema Markup to Drive your SEO Campaign to the Highest Rankings

Schema markup is a powerful SEO tool that surprisingly less than half of all websites are using. Capitalizing on the use of schema markup, you’ll find your site with higher page rankings and better traffic. If you’re serious about maximizing your SEO campaign and generating the highest possible page rankings, here’s a little bit about the importance of schema markup.

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What is schema markup

Schema markup is a language which assists search engines in understanding the relevance of information on a website.

Think of schema markup as similar to HTML tags, which works similarly with browsers. HTML is used to identify what falls in between its tags and signifies how a browse is expected to behave in interpreting what’s here.

Schema markup goes a little deeper, not only identifying what’s on a website but sharing its relevancy and how useful it is. Schema comes from a language which was invented in collaboration with companies like Google, Microsoft, and Yahoo. Schema is sometimes referred to as ‘structured data’ or ‘structured data markup’.

Using schema markup to improve your SEO

When one uses Google, they will see several entries pop up in response to a query – some paid advertisements, some organic results ranked in order according to relevancy, and some using schema markup.

You may also see a box sharing location information, contact information, answering some common questions, and more. These boxes highlighting vital information are using schema markup to communicate it.

Now, schema is not required for search engine optimization (SEO) but it is highly recommended. When you use schema, it makes your website stand out. Using structured data, it presents your website in a unique manner and that immediately gets eyes on you. People are more likely to click and remain on your site for longer if you use schema markup, according to a recent report published by Google.

Don’t ignore the possibilities of schema markup for your site

Google provides a step-by-step guide on how to use schema markup on a website. Though it may seem intimidating to attempt, implementing structured data is nowhere near as complicated as some may appear it to be. ‘Schema.org’ is a great resource for vocabulary and grammar rules, and there’s even a structured data testing tool that can be used to give your schema skillset a test run. On Schema.org, there are plenty of examples of schema markup that you can apply to your own site. In time, you may even be able to build your own code. If you’re partnered with a web design and digital marketing agency, chances are they can help with this and/or take over.

Schema drives traffic

After learning how to write schema markup, it shouldn’t be long before you see differences in search engine rank and quality of traffic. After you can drive traffic consistently to your site via organic placement, you must ensure visitors convert once they arrive. Combine high quality structured data with useful, relevant content unique to your site and that’s a winning formula. Use schema markup as another tool to help search engines discover your site and index it properly.

Contact Unlimited Exposure to partner with a digital marketing agency specializing in SEO tips, tricks, techniques, and strategies to get your site ranked #1. See real results and maximize the potential of your audience.

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Why Mobile eCommerce Shopping is Producing Bigger Numbers than Desktop

Since 2014, mobile eCommerce numbers have consistently surpassed that of desktops. As mobile growth continues to be on the upswing, today, more money is being made through online shopping via mobile devices than anywhere.

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Across the board, site visits, lead generation, and conversions are all higher on mobile platforms when compared to desktops. Needless to say, it’s unlikely desktop numbers will ever recover. Mobile is where it’s at and that’s not expected to change.

Why mobile continues to outperform desktop is simple – this is where the audience is. For eCommerce websites looking to make the most money possible, switching to a mobile-based digital marketing campaign is almost a must. A lack of mobile responsiveness makes it more difficult for shoppers to shop your eCommerce site on their smartphones and tablets. As these devices are responsible for a lot of eCommerce growth, you must go where the audience is.

SEO and Responsive eCommerce Design

A mobile optimized website ensures a seamless user experience, making it easy to buy your products from whichever device they happen to be using. According to a Google report, 70 percent of consumers are more likely to buy from a site that is mobile responsible. Not only is this a smart move for sites seeking to maximize mobile sales but it also will help on the SEO front. Google’s SEO algorithms place a higher value on mobile-first indexes and mobile responsive websites. By having an adaptable, mobile-friendly eCommerce site, that’ll boost your search engine rank.

Content stated Clearly and Concisely

Mobile bounce rates for eCommerce is generally in the 25-30 percent range. If you want to maintain an average bounce rate or one that is better than average, navigation and content must be clearly presented. When a visitor is able to see all elements of a web page clearly, it makes them more comfortable in staying, browsing, and buying. Evaluate what you’re presenting to smaller screens. Make it visually appealing with easy-to-read paragraphs, subheadings, and use less words when possible. Also, because it’s a smaller screen, you’ll also have to work harder to present your CTAs in the correct way.

Mobile Digital Marketing for eCommerce

Thirdly, one of the best ways to maximize eCommerce sales is from mobile digital marketing. Create and implement digital marketing strategies that specifically target mobile users. Make it easy for them to call, email, and buy online through mobile devices. Consider offering mobile coupons, mobile-only offers, and/or using email marketing to explore limited-time mobile promotions. Sending customized, targeted messaging to mobile visitors with a sense of urgency, it’s going to help further push a user towards making their purchase on your eCommerce website.

Invest in Mobile

In the years to come, we hope more eCommerce sites make the switch to mobile digital marketing. eCommerce online shopping is becoming a smartphone-only and tablet-only activity, rather than something to use larger screens for. Failure to adapt could result in a site’s sales dropping out and competition surpassing non-mobile eCommerce platforms.

For more information on how to make the most from your eCommerce site resources, Unlimited Exposure can help. We’ve developed time-tested digital marketing strategies aimed at maximizing eCommerce sales and delivering big numbers. We can help with everything from mobile commerce to customized messaging, email, social media, and more. If you want support to plan, execute, and measure a great eCommerce mobile marketing campaign, let us help!

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Off Page optimization services ( Off Page SEO ) Toronto

Our extended knowledge in the SEO field has made our approach competitive to yet another field of optimization services - off page optimization. In an advanced online world like the one of nowadays, the on-site SEO efforts are not bound to make a difference.

That is a fact we are well aware with while doing the extra work your website needs - coming in the form of off-page SEO and being efficient enough to rank your website as an authority on the search engines.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831  http://unlimitedexposure.com/services/off-page-optimization.html

Google, along with its competition have set standards for efficient search engine rankings. Their scanners are intensely demanding and precise, and with this in mind it is clear that your website needs a team of both on-page and off-page SEO experts to redefine your content and impress the search engines.

Not only does your website need to have proper design, attention to content placement as well as a strong user experience oriented approach, you must carefully curate the inbound links to your website. This means other websites referencing your content do not link to broken pages or to mismanaged content. As well, the inbound links to your website are not from sources with suspicious reputations. Finally, webpages dedicated to spam bombards effective SEO.

Your biggest source of off-page SEO will come from social media links. Websites such as Instagram, Facebook and LinkedIn are invaluable resources that generate the most inbound traffic. These too require consistent examination to ensure that SEO campaigns produce the desired results. Without the prudent analysis of our team, many non-consumers may land on your page. Our experts will ensure that the people who click external links to your website are the people who desire your products or services.

Being proud to provide the best off-page SEO services on the Web, our team of gurus excels in working out the best operational algorithms in order to position your website among the top results with a completely natural portfolio of backlinks which is fundamental and in line with the most recent SEO standards.

Therefore, our off page optimization comes as another unique recipe - and it involves:

• 100% original and high quality content with a potential of earning natural links from other sites
• A premium anchor text development linking back to your website in various high authority blogs or web article directories
• Link building in every form possible - whether it's an image, text or any other context

Experience our cost-effective and affordable off page SEO services and lead your website to success and maximum visibility on the search engines!

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3 Content Writing Tips that Give Inspiration to Inexperienced Blog Writers

Content drives user engagement, social media shares, and SEO. If you don’t know how to write content, when to release it, and what to consider when putting together a content marketing schedule, you may find yourself at a loss. Whether this is your first time developing content or if you’re an experienced writer with a lack of idea on where to start, here are 3 tips to get going.

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When you evoke passion, you incite action.

Content is storytelling. Create something meaningful and useful to the reader. If it really grabs them by the heart, you’re going to get an action. Do it right and that will hopefully be a sale or some sort of like, share, or approval. Every piece you write should take the reader on a journey with emotive, suspenseful, and personal language. Think to yourself how you can ignite a fire in the minds of those visiting your page. If you build that emotional connection to your readers, it makes it matter to them. That creates revenue opportunities for your brand, something that can be used for months and even years to generate sale after sale.

Always plan before you write and prioritize quality.

High quality content is what it takes to succeed on Google, social media, and in the eyes of readers. If you are simply focused on creating as many blogs as humanly possible, you’re going to end up with a lot of pieces of writing with little value. Thereby, always have a plan and get smart about what you’re producing. After you have a content writing strategy in place, build it out and stick to the plan. Clarify what kind of content you want to produce, what you want it to achieve, when you hope to release it, and establish a calendar. Identify content objectives. Use them when you’re developing topics to write about.

Align content direct to your business goals.

It’s easy when writing content to get lost in the process and forget about what your long-term business objectives are. Content writing is not just about filling a website with words. It’s about servicing your business goals. Every piece of content should do that. Implementing measurable analytics also is important, whether that’s focusing on bounce rates, page views, conversions, leads generated, or whichever the case. Brand visibility and engagement levels have to build from one’s established business goals. Unrelated, mediocre content has no purpose. Relevant, exciting writing does.

As far as content writers go, the process of creating and releasing content is a learned skill. Attention paid to analytics can help indicate what is working and what isn’t, in terms of what is resonating with your audience. Remember to identify a piece of content’s purpose, identify how it can help your business grow and gain number, and how an article supports your ongoing marketing strategy.

Contact Unlimited Exposure for high quality content marketing that integrates into your digital marketing and web design. Using KPIs, we can identify new methods and strategies to increase leads and improve on conversions. Creating high quality content held to the highest standard is what we promise each and every time we sign on to work with a new client. Speak with an expert today and find out what you’ve been missing!

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Biggest Digital Marketing Trends in 2019 used by the World’s Most Successful Websites

Digital marketing continues to grow into 2019 at a rapid rate. Examining the latest small business Internet marketing trends, there’s a lot to pick up on as we head into the New Year. See below for the top 6 trends leaning into 2019 and consider how to embrace them for your business.

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Long-form content rewarded with better search engine ranking

Long-form content marketing continues to have tremendous effect on search engine rank, as Google SEO algorithms search for higher quality results to provide queries. For a website article/blog to be considered long-form, it must exceed 2,000 words. A recent analysis looking at more than 100 million articles show long-form content to receive more shares on social media. If you do go down the long-form route, be sure the article you write doesn’t waste words.

Live video marketing through Facebook and other social media

Approximately 64 percent of consumers who see a branded video on Facebook will follow through on making a purchase, according to a recent study published by Animoto. Video has a huge importance and by 2021, is expected to generate 82 percent of all Internet traffic. If you’re serious about growing your audience, video is an amazing revenue-increaser. For 2019 video marketing tips, ensure it’s kept engaging, unique, mobile-friendly, and is on an optimized posting schedule.

Voice search is being used by more and more Canadians

Voice search is on the rise with approximately 42 percent of North Americans using it on the regular. As voice search continues to affect consumer behaviour, aspects of digital marketing including content marketing and SEO will have to accommodate. Audio content marketing is expected to increase in response to voice search in 2019, as well. New advertising methods may become available six months to a year down the line that further capitalize on voice search.

Embracing the use of chatbots increases on-site customer engagement

Chatbots are annoying to some people, absolutely. In large part though, it is agreed that they contribute high value in personalizing customer engagement. Shown to reduce operating costs as well, chatbots are expected to grow in record numbers throughout 2019. A 24/7 chatbot on your site can contribute a lot in providing good and cost-effective customer service.

Facebook continues to dominate the social media marketing realm

Though Instagram, Twitter, LinkedIn, and other platforms continue to hold strong, Facebook is a dominating brand in social media marketing and that’s going to continue into 2019. For consumer engagement, Facebook still boasts the most impressive numbers – for most categories of businesses and products. That said, Instagram has consistent growth expected and LinkedIn has achieved a massive 145% increase in users since last year. These social media trends aren’t anything to overlook.

Being authentic to your audience allows them to understand your business

Authenticity in interaction is a major factor in a visitor deciding whether they trust your brand or not. Every brand interaction they have is going to impact how they perceive your business and push them either towards or away from making a purchase. Undertones of honesty and authenticity should punctuate every marketing message.

In the crowded digital marketing landscape, no business is going to generate millions in sales without some sort of marketing plan in place. Contact Unlimited Exposure and get started today!

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Is There any Real ROI to Digital Marketing

Digital marketing is a catch-all term that does not guarantee results for websites and Internet businesses. As a Toronto digital marketing agency, we routinely encounter businesses who have tried digital marketing only to see money spent for little return. This understandably prompts the question, is there any real ROI to digital marketing – of course there is, if you know how!

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If your Digital Marketing Strategy isn’t working…

Just because you have a marketing strategy doesn’t mean it’s going to work now and forever. If you’re not generating the expected agreed-upon return from an ongoing digital marketing strategy, make a change. Don’t continue investing in something that isn’t working.

In many cases, we find that it’s not the whole of the strategy that isn’t working but rather, it’s a specific component. Maybe you’re generating a wonderful amount of leads and yet, the conversions aren’t there. Maybe it’s your web design or landing page that needs adjustments rather than the marketing channel you’re investing in. Check your analytics to see clearly where you’re going wrong.

Digital Marketing ROI is not Easy to see for Some Businesses

This year, at least 20 percent of businesses have participated in some form of digital marketing. Those that do engage in digital marketing oftentimes see higher revenues, higher conversions, and better business. Those that don’t are left behind. Thereby, there’s absolutely a reason to get involved in digital marketing. That said, before you launch a strategy, you should know what the objectives is.

For most businesses who engage in digital marketing, the purpose is to increase sales. Even if a business owner doesn’t understand how digital marketing works, they know what increased revenues look like. If you’re looking at other objectives for your marketing, that’s not a problem. Just know what you’re chasing and what metrics to look at to get you there. If you know what to pay attention to, you’re not going to feel like there’s a lack of return.

Don’t be Afraid to move in a New Direction

A big barrier to businesses moving into digital marketing is a reluctance to invest in strategies and/or to make changes to their current marketing. For any business looking to move ahead, they can’t be afraid of taking a chance.

Sometimes, a new direction might mean shifting to a new marketing channel, like SEO, PPC, email marketing, social media, or something else. Depending on what’s most appropriate for your website, a different recommendation might need to be made. Each channel comes with a collection of benefits, depending on conversion rates, revenue per leads, total revenues, and more.

Where to Start in Building an ROI-Friendly Digital Marketing

For first-time digital marketers, a digital marketing campaign can start with identifying buyer personas and mapping out your buyer journey. A customized strategy keeping the audience in mind is key to long-term digital marketing success.

Next, do your research. Compare yourself to your competition’s website, visit Google reviews and see what your competition’s reviews are like, and evaluate your competition’s social media engagement and presence. By learning about what your competition is succeeding at, you may find some opportunity to mimic what’s working with them and apply it to your brand. Then again, you might see what they’re doing wrong and generate ideas on how to improve upon their marketing.

For more information on how to generate real ROI in digital marketing for your website, contact Unlimited Exposure.

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On Page and Off Page Optimization Toronto

The development and implementation of an SEO strategy is essential to the success of your website and in turn, your business. Our cost-effective SEO solutions will make sure to drive organic traffic to your website and position your brand as an authority in the digital world.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/on-page-and-off-page-optimization.html

Off Page SEO

Our most delicious SEO recipe comes in the form of off-page SEO. Link building strategies, directories, and social media networks are some of our key ingredients.

Local SEO

Reaching the right people is the key to a stellar web presence. Seeing your brand rank #1 in your area and targeting the best local audience are the main objectives of our Affordable local SEO campaigns.

Link Audit Service

Diagnosing the bug behind your link issues is an essential part of our link audit service and SEO security audit effectiveness.

SMO

Social media is ever-changing and making the right move to optimize your business’ social media presence is vital. We understand the challenges you face when it comes to brand identity and provide proven solutions in the form of premium social media strategies.

Online Reputation

No matter how popular your business may be, every brand needs to adopt a set of online reputation management services. As a premium ORM agency, Unlimited Exposure excels in having their clients maintain a respectable brand identity online, all the while pleasing loyal customers and attracting new ones.

Web Design

At Unlimited Exposure, we specialize in business website design regardless of size or industry. Working diligently to bring your business goals to digital life, we strive to create a dynamic virtual presence that is as unique as your brand.

E-Commerce

If you wish to create a seamless online shopping experience for your customers then our team of eCommerce gurus is ready to make that a reality. Selling online is no longer a luxury, it's a necessity.

Custom Content

You can’t be a great content marketer without great content. From videos that give your brand that personal touch, to copy that jumps off the screen--here at Unlimited Exposure, we’re master storytellers.

Mobile Integration

In our digital world, everyone is motivated by mobile. We’ll develop a mobile-first strategy for your brand so you can not only keep up, but outperform and reach more customers than ever before.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/on-page-and-off-page-optimization.html

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If you Want Cost-Effective Digital Marketing, check this 3-Point Plan to see how you Measure Up

Small business digital marketing relies on skilled approaches in disciplines ranging from SEO to email, PPC, social media, mobile, and analytics. 

As a small business owner, understandably, not all have expert-level knowledge on how to leverage digital platforms. Then, others might not have the time to invest in learning, the budget to invest in PPC, may not have the staff to support a long-term digital marketing campaign, or may not have the resources to accomplish the objective set out. 

Are you looking for the most cost-effective digital marketing – here are some general guidelines to keep in mind.

1 – Content that is High Quality, Emotive, and Attractive

‘Content’ can be anything from website copy to blog articles, insightful videos, and uniquely designed infographics. Using a WordPress template or employing a content management system through the same platform can make it easy to write and post new content. Advantages of creating high-quality content include increases in social media engagement, higher search engine rankings on Google, more credibility in the marketplace, and better lead generation. Content gives people something to talk about. Also, platforms love fresh and relevant to consume. Though it can be time-consuming to come up with subjects, or should you choose to work with a content marketing agency, the rewards are tremendous in the long-term.

2 – Using inexpensive SEO to help you Rank Organically

There are definite advantages to going the paid search marketing route however if you don’t have a budget, you can still work your next most valuable resource in place – your time. Anyone willing to maximize their time working SEO, they can optimize their site for key rankings across relevant search queries. That instantly gets more eyes on your site. Building out SEO content, you want to create the most fresh articles filling in all available metadata ensuring it is properly classified by Google algorithms. Know the long-tail keywords and short-tail keywords you’re working with. Use them but do not stuff your pages with them. Also, the more in-depth your content is, the better. Consider aiming for 1,500 to 2,000-word length articles.

3 – Social Media to increase Brand Visibility and Create Conversation

Social media marketing is a must for any new small business, new eCommerce website, or a new brand. Instantly, you’ll have billions of users to potentially connect with. Use that to build meaningful consumer-business relationships. Be sure to choose the social media platforms most advantageous to you. Remember, concentrating on specific platforms can help save time and narrow your budget on aimed audiences. Also, take advantage of social media-based analytics to evaluate who is consuming your content and how you can better serve this audience. Identify influencers and brands to potentially partner with. Lastly, consider a social media posting scheduling tool to help coordinate when to send out posts throughout the day. In big ways, this can help maximize your organic reach.

For more information on how to embark on the most cost-effective digital marketing journey, Unlimited Exposure can help. Specializing in SEO, social media marketing, mobile app development, and analytics, let us assist in elevating your brand beyond your wildest dreams. Above all else, we promise results. Contact us today to get started on your next digital marketing success.

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See the Challenges of eCommerce Marketing and How Businesses are Maximizing Strategy

How businesses use eCommerce can be the ultimate decider of whether they turn a profit in a given quarter. Using it inefficiently means lower revenues and untapped potential. For any eCommerce business, that’s not ideal. Exploring eCommerce marketing, you’ll find a number of trends to respond to and an overview of challenges.

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There’s a lot of reason to jump into the world of eCommerce. Every year, the percentage of Canadians doing online shopping increases and the number of shop regularly online see an uptick. Every year, billions more are spent on online shopping with more Canadian eCommerce companies springing up in response. That has meant high competition but a lot of low hanging fruit that the world’s most successful eCommerce websites can share.

If you’re starting with a new eCommerce website, know the most successful websites have three primary things in common. First, they’re able to attract customers with the right mix of products. Secondly, they know what fair pricing is for the marketplace. Thirdly, they offer incentives to shop with them, including things like exclusive discounts, ‘free shipping’ coupons, BOGOs, free returns, and warranties.

Keep in mind, even with these three components in place, there’s still a lot of competition including catalogue-based businesses and retail corporations who are trying to move into this space. For years, the United States and the UK dominated eCommerce but smaller markets like Canada are generating their own momentum and when it comes to international purchasing, China and India are coming up with many low-priced products that are very popular among consumers.

Venturing into eCommerce is a serious marketing venture. There are a number of hidden costs that come with an eCommerce business that can be crippling to long-term growth. For example, an eCommerce company that markets ‘free returns’ sees an average rate of return up to 33 percent. Studies have shown that a clothing company going into eCommerce can have an average return rate of 50 percent, with some websites seeing rates as high as 70 percent! Comparatively, electronics is a category with the lowest return rate in eCommerce with only 9 percent. Also, it’s worth noting a large portion of goods returned will either be opened or damaged. Therefore, they’ll be unsuitable for resale and virtually have no value.

Regarding strictly marketing challenges of eCommerce sites, there’s a long list. It’s not unsurmountable to make a dent in the marketplace but one requires an experienced, expert-level digital marketing partner to reach a brand’s potential.

eCommerce success must take into account these trends and work to reduce costs, in addition to building a user-friendly eCommerce website and maximizing one’s marketing. Businesses who achieve their objectives in this space do not do so overnight. Though it takes time, the rewards are bountiful. If you already have the right mix of products and are looking to get things to the next level, seek out a digital marketing agency specializing in eCommerce. They’ll be your best resource to elevate your brand, and get it out in front of qualified targets and the buying public.

Contact Unlimited Exposure today for more information on eCommerce digital marketing and how to overcome the challenges. If you’re serious about achieve long-term sustainable momentum and real results, we want to help!

Source : http://unlimitedexposure.com/basic-digital-marketing/841-see-the-challenges-of-ecommerce-marketing-and-how-businesses-are-maximizing-strategy.htmlhttp:.html

How to Use Marketing to Grow City Tourism in Canada, using PEI as an Example

To Prince Edward Island, tourism is extremely important to its local economy and the lives of the families who live in the province. Unlike any other province in Canada, PEI relies on the income it receives from tourists to produce economic activity. This makes it an interesting case study regarding the importance of tourism marketing.

Every place can have tourism

The first thing to learn about tourism marketing is, no matter where you live in the world, there’s always something to sell about it. PEI, for example, has some amazing beaches, is right on the Atlantic Ocean, and has some very specific landscapes that are not found in very many other Canadian regions. Comparatively, Toronto is a hub of corporate and tech activity, Montreal is Canada’s most internationally influenced city, Calgary has a lot of its tourism wrapped up in its western Canadian history such as the Stampede, and other cities each come to the table with their own unique flavor. Like any small business or corporation will, find what is worth promoting about your destination.

Tourism marketing focuses on lifestyle

Examine almost any tourism advertisement and you will see people having a good time. In PEI, they have the luxury of promoting sunny beaches, family attractions, mature couples holding hands, and more. Then, once a guest arrives on the Island, they get the same experience promised to them in the marketing. If you’re going to focus on lifestyle and make promises regarding what to expect at a specific destination, you must deliver on that. If you’re a tourism brand relying on variables outside of your control to attract customers, such as the weather, be sure to have a back-up plan in place should these variables not work out in your favor.

Advertise tourism to your target audience

PEI, other provinces, and Canada on a federal level have tourism marketing campaigns which target audiences here at home as well as abroad. Destination Canada, for example, is a Crown corporation dedicated strictly to marketing Canada internationally as a tourist destination. Before the last decade, the majority of visitors to Canada came from the United States. Thanks to the efforts of tourism marketing, the majority of visitors to Canada now come from non-North American countries and revenues related to tourism are at an all-time high.

Marketing is a major source of tourism growth across the country, from PEI to BC. Destination marketing is utilizing digital channels more than ever, including social media, email, PPC campaigns, and SEO. If you have a tourism-related website or are building a brand based off tourism, you may want to partner with a digital marketing agency to achieve full potential. Needless to say, growing tourism is happening in Canada and it has to do not only with the attractive destinations found across the country but also in how they’ve been marketed.

Contact Unlimited Exposure for all of your tourism and destination marketing needs. As experts in this space, we can help present your brand in the best light and ensure it’s being seen by the target audience. Increase your digital marketing investment and watch as your city tourism numbers rise. Speak with a representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/840-how-to-use-marketing-to-grow-city-tourism-in-canada,-using-pei-as-an-example.html

Inbound Marketing Toronto

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/inbound-marketing.html

Unlimited Exposure understands your mission as a business owner; to have people locate your website and to have those same people purchase your products or services. Let us explore how to do exactly that. Consumers have an uncanny ability to tune out online ads simply because today, they are everywhere! Therefore, you cannot rely on online advertising alone to increase your sales. Today’s digitally minded consumers only seek out a product online when they have a specific need or problem to solve. General browsing for goods and services is much less common. Our Toronto based online marketing company has developed best practices over the last 20 years to help avoid these pitfalls and drive successful marketing campaigns.

This specific search activity allows businesses to engage directly with potential clients while they are visiting their website. Inbound marketing is the term used to define the process where a user searches, finds, gets informed, and then purchases a product or service. This activity truly symbolizes the digital age of marketing that we are all currently living in and experiencing.

The goal of inbound marketing services is to draw clients to your business website, obtain leads, and transform them into loyal customers. As an online marketing company in Toronto with over 20 years of experience, Unlimited Exposure drives quality traffic to your website by creating relevant, unique content that will inform and give something of value to each visitor. Inbound marketing is a success when visitors provide you with their contact info, thus providing valuable analytics and creating opportunities to close a sale.

Every component of inbound marketing is part of what we like to call a new customer sales funnel. This sales funnel’s aim is to attract consumers, convert them into clients, and then close the deal. As a business owner, you want people to find your business site and get their contact info prior to them leaving. When you nurture this type of relationship in an effective manner, visitors will become buyers. From the point of view of your prospective customers, this translates to researching, locating, getting informed and then buying (if you have given them what they are looking for). Inbound marketing is a great way to expand your business and generate quality leads that will turn into a sales lead.

Here is a bit of insight into our custom sales funnel and inbound marketing process. What is unique about Unlimited Exposure is that we base our strategies on your consumers’ internet activity:

-Drawing in customers, converting them into leads, and ensuring sales.

-Marketing plans outlining the process of targeting your consumers.

-Website optimization and web design to facilitate consumer engagement and promote sales.

-Conversion plan that will encourage the generation of leads.

-Content marketing that will have your target audience feeling educated and informed. This includes content creation, development, and distribution.

-Proven SEO tactics to reach the right people.

-Social media marketing that promotes engagement and improves your online presence.

-Sales plans that encourage consumer engagement and promotes sales.

-Metrics and analytics reports to evaluate and then optimize business performance.

Trust Unlimited Exposure with all your Toronto inbound marketing needs to obtain a strategy that is tailor-made for your business. Contact us today to start generating quality leads that turn into sales!

Source : http://unlimitedexposure.com/services/inbound-marketing.html

7 Terrible SEO Mistakes that are going to Lose You your Search Engine Rank

Bad habits in content development and website coding are nothing to laugh about. Knowingly and unknowingly, websites may be harming their search engine rank with these 7 terrible SEO mistakes.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/search-engine-optimization.html

Using invisible text
Hiding text on your page is known as ‘cloaking’ and is easily found by search engines like Google. Though this technique may have worked over a decade ago, it no longer functions as a viable search engine optimization strategy. Without question, you will fail if this is your strategy to increase your page’s word count and/or if you continue hiding links or keeping hidden text embedded in.
Repeating the same keyword over and over again
Keyword stuffing is a serious offence in the world of SEO and is heavily looked down upon by Google. If search engines like Google realize you’re trying to manipulate them by stuffing in as many keywords as possible, you’ll be penalized. Keywords should only be mentioned in your page title, meta description, and a few times in your page content. Don’t overuse them.
Paying your links
SEO is about creating unique, engaging, and relevant content. When accomplished, natural backlinks come. If you have to pay for links or domains to link to your page, you run the risk of being blacklisted by Google. Buying links is considered unethical in the world of SEO. If you end up losing your ranking, it can take a lot of time and money trying to get back to where you were.
Duplicate content
Since 2012, Google’s algorithms have been targeting and penalizing pages deemed to have ‘duplicate content’ or that is, sites with content that exists elsewhere on the Internet. If you are using substantial blocks of content from other sites or using the same text across multiple domains, we recommend stopping. Instead, focus on putting out content which can only be found on your page.
Technical coding issues
There exists several coding issues which can negatively impact your SEO, including several one may be unaware of. If there are technical issues on your site, fix them. These could include content not being updated regularly, links that go nowhere, slow page loading time, issues with mobile responsiveness, missing tags, improper redirects, and more.
Excessive linking
If you are fortunate enough to have built a high-authority domain, this can be a great resource in building up other sites. Be careful though. If you’re manipulating backlinks and suing them for your own site, this can appear bad to search engine algorithms. Though it makes sense to do this once or twice, be sure to earn your backlinks organically.
Clickbait headlines
If you’re using clickbait-esque titles to attract clicks, it might not work out so well. Clickbait headlines are known to receive a click and then, after ten seconds, it’s the usual for the visitor to move onto another website. That creates a terrible bounce rate, negatively impacting your search engine rank. Clickbait titles will have the opposite effect you want them to.
High quality SEO strategies are something that requires work to grow and maintain. For more information on best practices for SEO, Unlimited Exposure can help. We’ve helped build businesses’ online presence using time-tested SEO techniques, heightening search engine rank and keeping your brand on the right path to maximum revenues!
Source : http://unlimitedexposure.com/basic-digital-marketing/839-7-terrible-seo-mistakes-that-are-going-to-lose-you-your-search-engine-rank.html

7 Reasons to use Video Marketing as an Investment in your Social Media Success

Approximately 80 percent of all Internet traffic in 2019 will be directed towards video. Across platforms like Instagram, YouTube, Facebook, Snapchat, and others, high quality and engaging video is what keeps brands moving forward and seeing their numbers pop. As one of the best ways to reach a new audience and to increase brand awareness, here are 7 reasons why you may consider video marketing for your website’s digital marketing.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/social-media-optimization.html

Attracting the under-35 audience

If the audience you are seeking are millennials under 35 years of age, this audience is heavily invested in online video – much more than they are in traditional media and TV content. The consumer influence of this group is growing. YouTube reaches more under-35 individuals in the United States than any cable network. Therefore, we know there’s a big audience in online video.

Consumers are not too busy for video

Consumers may not want to read long product descriptions or want to sift through paragraph after paragraph but they won’t hesitate to watch a video. Snapchat, Facebook, Instagram, and Twitter are seeing interest in video content rise while non-video content numbers stagnate or fall. To inquisitive audiences, video is a very engaging form of media.

Your competition is probably already using video

Up to 61 percent of all businesses are already using video in their marketing campaigns. Time will tell by how much that percentage grow. If you’re not already on board with video marketing, now’s the time to explore the possibility. It’s an inevitability for anyone who is hoping to remain competitive in the changing landscape.

Social media video has big revenues attached

Up to 72 percent of businesses using video marketing have seen their conversion rates increase. In terms of conversions and boosting sales, video is an easy way to bring people in and to generate return on investment (ROI).

Great tools to build brand awareness

Combined with promotion on social media, video marketing is a doorway welcoming in new customers while at the same time, creating brand awareness in the marketplace. Incredible videos which promote your brand’s story and that gets people interested in the lifestyle accompanying your brand is a smart strategy.

Video marketing is a lead generation tool

If you’re struggling to generate leads, you may see a big uptick in leads once your video marketing campaign begins. Attractive videos that touch upon relevant topics work best. Just remember to include a call to action (CTA) to direct a lead towards making an action. Direct users to a landing page or encourage them to subscribe to your brand in some way.

‘How-to’ videos are the most popular

Creating how-to videos are very engaging and produce great numbers in popularity. Everything from how to fry chicken to how to hang a picture, how to put together a bed frame, and how to change the oil on a car can be found on a site like YouTube. These types of videos have accumulated millions of views!

If you’re seeking to launch a video marketing campaign for your brand, speak with an experienced digital marketing company specializing in video marketing. Consider it a major investment into the future success of your website and see potentially a whole new audience to connect with. Unlimited Exposure would love to help.

Source : http://unlimitedexposure.com/basic-digital-marketing/838-7-reasons-to-use-video-marketing-as-an-investment-in-your-social-media-success.html

6 Biggest marketing Issues you may Need to Confront in 2019

The unique marketing challenges of 2019 are going to push brands to overcome and ultimately should create stronger businesses than ever before.

If you’ve done well in 2018, the next year should be a premiere opportunity to generate bigger numbers and higher returns. In this article, we hope to highlight just a few of the marketing issues marketers will be forced to confront.

Customer’s Digital Journey Continues on and on

A customer’s digital journey will never end. At every stage of the buying journey, consumers in increasing numbers are plunging themselves into digital channels. More important than interactions with customer service reps, buyers of every age group are going online to find information. That means brands are challenged to be consistent in providing buying support online just as they would offline.

Cloud-based Information Storage done right

Customer engagement involves the collection of private, confidential information. In a world where online security threats are the norm, information storage must be done right. Whenever possible, a company should not be keeping personal data on consumers. If/when they do so, permission must be sought from the consumer. This creates a marketing challenge in how to balance information accumulation while respecting the rights of the individual.

Customers are Not Data, They’re People

Though AIs and automated marketing make it so that people are being treated more like data sets, the brands who go the extra mile in personalizing their marketing to real human beings the more likely they’ll see favorable returns. Customers are not archetypes. They come with their unique needs that, if not met by you, will surely be met by a competitor. Always incorporate context and customer perspective into every component of the marketing plan.

Automation v. Personalization

Personalization is highly effective at appealing to customers in physical, digital, and cognitive centers. Though AI and machine learning is on the increase, don’t forget about personalizing to the client and creating intuitive, adaptable experiences that are emotionally engaging. No matter what category of product or service you offer is in, it’s not a ‘one size fits all’ situation. Brands are going to have to go beyond this, if they hope to achieve the returns they want to.

Increasingly Customized Experiences

The more data we have, the more digital insights we have into customizing experiences for consumers. This is great for brands but also pushes up the competition in the digital space. More and more, we are seeing companies with the best data as the ones who are succeeding. If a brand is serious about building a strong customer experience, one must work closely with their client base to figure out how to deliver personalized messaging that is meaningful and engaging.

The Rise of Corporate Platform Variables

The rise of digital platforms like Disney, Facebook, Amazon, Google, and Apple make digital marketing an unpredictable place. It’s a puzzle waiting to be solved. More of consumers’ digital experience is being manipulated by the corporate world’s biggest players. With that comes opportunity. For websites who understand the power these platforms have, they have the advantage in shaping customers’ experience.

For more information on how to maximize your digital marketing dollar, speak with a representative at Unlimited Exposure today. Specializing in video marketing, SEO, eCommerce, email marketing, and other areas, we can help in reaching new audiences and growing your revenue base.

Source : http://unlimitedexposure.com/basic-digital-marketing/837-6-biggest-marketing-issues-you-may-need-to-confront-in-2019.html

Ecommerce Solutions and Web Development Services in Toronto

Our experienced team depends on proven strategies to provide your business with long-lasting e-Commerce growth. You’ll be kept up to date on your project’s progress every single step of the way and we’ll work with you to not only achieve your digital marketing goals, but to surpass them.

Our dynamic team of e-Commerce developers and designers work hand-in-hand to ensure that your business experiences never before seen results, establishing your company as a brand authority online. We can all agree that the e-Commerce marketplace oversaturated which is why you need an attractive website design along with a smooth shopping platform to stand out from the crowd!

A successful e-Commerce venture goes beyond simply setting up an online shop. Your business needs a solid plan to draw in and then convert customers. Loyal customers are what businesses thrive on and our team of ecommerce web designers, based in Toronto, know just how to construct a strategy that will allow for exactly that!
Below are some of the tactics used as part of e-Commerce ventures:

- SEO (Search engine optimization)
- SEM (Search Engine Marketing)
- Email marketing campaigns
- Social media optimization and social media marketing
- Ad buying
- Content Marketing ( includes Content creation and distribution over 100 online different platforms)
- Competitive Analysis
- Customer information
- Customer service management strategies
- Conversion optimization
-Creative e-Commerce Website design and User experience planning

Let us bring your e-Commerce site to digital life! We understand that your online store represents your brand on the digital front. After all, your website should be a source of customer service in your absence. When designing your e-Commerce site, we keep your branding close to heart and can even set up a re-branding process if you are not satisfied with your present online image. The e-Commerce designers here at Unlimited Exposure are experts in building an effective and enjoyable user experience that will turn online shoppers unto loyal, long-term customers.
-Prototype building
-User experience optimization
-Custom design
-Content planning and development


The best e-Commerce websites are up-and-running quickly thanks to solid technology platforms available to all. At Unlimited Exposure, we have created and overseen e-Commerce websites for many Canadian businesses. We are Toronto’s top choice for e-Commerce website development because our clients have seen proven results repeatedly. We promise to deliver an e-Commerce platform that is easy for you to use and update, while having your customers regularly return because of the amazing shopping experience you offer!
- Infrastructure
- e-Commerce Security
- Web hosting
- Integration of systems
- Development of suitable e-Commerce platform
Unlimited Exposure prides itself on going above and beyond to serve its clients. For over 20 years, we have given our esteemed clients an edge on the competition by providing platforms and content that allows their audiences to make genuine connections with their brand. Our team is dedicated to working together to ensure that your needs are met and that your business goals are exceeded. When you trust Unlimited Exposure with your online store, you are enlisting the help of Toronto’s experts in digital marketing— we constantly remain up to date on all e-Commerce best practices, which gives us the expertise and skills to provide you with long-term results.
Source : http://unlimitedexposure.com/services/e-commerce-solutions.html

5 Digital Marketing Myths you should Know About if you Want your Website to go Big

Digital marketing comes with its fair share of assumptions. There’s a lot of variables that make or break a campaign. Just because you have a website and an agency to back you up does not guarantee success. That said, there’s a lot of money to be made for brands who engage in digital marketing. No matter if you’re new to the world of online marketing or have already overseen your own campaigns in the past, here are 5 digital marketing myths to avoid.

Myth #1 – Cross-platform marketing is not required

In this day and age, audiences are spread out across numerous different platforms. Even for something “simple” like social media, you have Instagram, Facebook, Twitter, Snapchat, and YouTube, among other names. If you want to thrive as a website, you’ve got to make it possible for audiences to connect with your brand across multiple platforms. Use your website as a hub and build from it, increasing your reach in a cross-platform digital marketing approach.

Myth #2 – Content marketing is not important

The content you post on your website establishes a lot about your brand. Just because your site looks nice, if it’s not being updated regularly with new content, you run the risk of things looking dated after awhile. To attract the most qualified leads, you must update regularly with news, blogs, and relevant content. By chasing a content marketing strategy, you’ll keep your website visible and interesting to both new and existing followers. Content marketing is growing for a reason.

Myth #3 – Digital marketing is all about technology

People think just because we’re talking digital marketing, it means we’re using all the latest and greatest technology. Absolutely not. As marketers, we chase techniques that work. Though some may gamble on new technologies, the truth is that they don’t always work out. The digital marketing industry focused on strategies that work, techniques and tips, and making money, and not on technology. Rest assured that when you spend on digital marketing, it’s not a new technology experiment.

Myth #4 – True personalization is impossible

Personalization and customization to the audience makes brands money. The more data you have to customize by, the more likely you can personalize. Though some may assume personalization to be time-consuming and therefore impossible, through the right mix of software and skill, it’s more than achievable. Just something simple like including a recipient’s name in an email marketing campaign can make customers feel as if they are valued.

Myth #5 – There are too many social media platforms

Too many social media platforms implies they cannot be managed. Though there’s more social media than ever, remember, not all of them will apply to your business. Digital marketing should always go where the audience is. If your target audience is not on a social media platform, there’s no reason to use it. Skip to the next one on the list. To this point, every social network attracts a different clientele and each comes with their own unique opportunities to help your brand.

For ultimate digital marketing success, Unlimited Exposure would love to help. As industry experts, we can help in answering all the questions you may have about how to succeed on digital platforms and how to maximize long-term results in the online space.

Source : http://unlimitedexposure.com/basic-digital-marketing/836-5-digital-marketing-myths-you-should-know-about-if-you-want-your-website-to-go-big.html

3 Digital Marketing Tactics Essential for Long-Term Business Success

Leave your competition behind by using digital marketing to elevate your brand beyond its limitations. In market competition, brands are either on their way up or down. There’s no in-between. If you’re serious about ensuring your long-term business success continues indefinitely, digital marketing is somewhere you may want to focus on.

As more brands take advantage of the digital world, they’re seeing numerous benefits. The digitization of marketing has brought bigger ROI than traditional networks. They also provide better data, from which personalized marketing messaging can be derived. The digital landscape encompasses billions of accounts across social media, email, and eCommerce. Now that more than 91 percent of the population has a smartphone within arm’s reach, there’s never been a better time to take into digital-based mobile marketing. Regarding how companies stay on top of the digital world, here’s a little bit how.

Trends, Tips, and Tricks

Don’t buck a digital marketing trend. Any time you see a trend in the marketplace, ask yourself if it applies to your brand and if there’s a possibility there. Keeping up to date might give you an edge over the competition, which is of huge benefit. There’s no shortage of resources to go to seeking out news and updates. Some of the areas you may want to focus on above others are search engine marketing such as SEO and PPC campaigns, content marketing such as blog writing and promotion, and social media marketing which may encompass video and influencer channels as well.

Write out a Digital Marketing Plan

Physically write out or type your digital marketing plan. Have every detail outlined. Success always has a solid strategy to support it. Developing a digital marketing campaign, you may want to consult and hire an agency. They can certainly help in illustrating a concrete digital marketing plan. Again, some areas you may want to focus on is search engines, social media, and mobile marketing. Keep in mind you will want to appeal across both desktop and mobile platforms. In implementation, should you need to change your digital marketing plan, refer back to what you’ve written and make the changes here.

Keep up with What your Competition is Doing

Never copy your competition. At the same time, it’s important to be aware of what they’re offering and how they are marketing. Also, just because they’re doing something, this does not mean you must as well. You’re in direct competition with businesses local and abroad, and thereby, one must maximize their marketing dollar where they can. If you don’t make the most from what you have, you run the risk of losing customers to them. Use what you learn from their marketing and consider implementing similar or distinct strategies of your own into the mix.

An outstanding Digital Marketing Experience

The great thing about business and digital marketing is that it’s always evolving. In marketing, what worked a few years ago may be less effective today or completely stale. Furthermore, today, we have channels of marketing we would have never thought possible two decades ago.

Unlimited Exposure has years of experience and expertise in digital marketing. Specifically, we can help dramatically increase ROI, drive and deliver digital marketing strategies, and maximize your campaign budget, ensuring you are provided maximum success. Remember, digital marketing success is just a click away. Give us a call!

Source : http://unlimitedexposure.com/basic-digital-marketing/835-3-digital-marketing-tactics-essential-for-long-term-business-success.html