Simple Steps to Building an Amazing Digital Marketing Plan for your Website

A great small business marketing plan consistently and predictably transfers prospects into leads, converting this activity into sales results and promotion. More easily said than done, there’s challenges that come with that.

Competition, bad advice, budget restrictions, and relying too much on the latest trends can all derail an already amazing digital marketing plan for your website. Here are some simple steps in how to build a marketing campaign customized to your site’s aspirations.

Marketing capitalizes on human behaviour

For over 100 years, the founding principle of marketing has not changed. Capitalizing on human behaviour, marketing demonstrates an understanding of how to maximize behaviour. As this is done, brands build relationships to prospective customers in the most natural of ways and generating sales in the process.

How to build a relationship with a prospective customer

Marketing begins by first creating awareness. This is where a brand does what it needs to in order for their target customer to become aware of you. After awareness is generated, the next step is to engage the client. At this stage, a client may have heard about you but they may not necessarily fully trust you.

Thirdly, there’s the ‘getting to know you’ phase. At this stage, if you can get them to click in and get on an email subscriber list or something that attaches you to the customer, that’s a great step towards establishing regular contact with them. Remember, just because a visitor has read an article or two does not mean they will return to your website in the future or make a purchase.

How to use your marketing to complete a sale

Each one of us is bombarded every day by literally hundreds of marketing messages. If you want to make a sale, it’s going to take some strategy. This involves focusing on converting them from visitor to customer. This is achieved through generating excitement, making the sales process a positive experience and one that continually encourages the customer to get to the next step. The more excited you can get a customer about making a purchase, the more likely they will do so without issue.

Post-sales strategy

After you’ve made a sale, there’s more you can do with a customer to get the word out. For example, a satisfied customer can become an advocate for you, speaking positively to others about their brand experience. They can also become a promoter, actively engaged in sharing their experience about your brand via social media or among friends and family. If you provide an exceptional brand interaction, it’s likely your post-sales digital marketing with a customer will be a wonderful thing. Consider offering them a discount coupon or some incentive to continue the relationship with your brand.

Define the audience

Before you ever get involved in crafting a digital marketing strategy, be clear in who the customer is that you’ll be targeting. By knowing your customer, you’ll know what content appeals to them and which platforms to invest your time in developing.

For more information on how to build a digital marketing plan for your website, speak with Unlimited Exposure. We have experts in SEO, eCommerce, social media, content marketing, and more. We can help in creating the ultimate online marketing plan for your company, ensuring every opportunity is maximized!

Source : http://unlimitedexposure.com/basic-digital-marketing/817-simple-steps-to-building-an-amazing-digital-marketing-plan-for-your-website.html

How Do I Know Which Digital Marketing Agency to Hire

Business owners jumping at the chance to partner with a digital marketing agency sometimes choose the wrong service provider. They invest the funds like they’re advised and they don’t receive the results they were promised. Then, they end up disillusioned with the digital marketing industry, having lost money, sales potential, and sometimes more.

Hiring a digital marketing agency will become a necessity at a certain growth point in your business. We all have limits to our knowledge on aspects of business we don’t specialize in. When our ambitions or potential exceeds those limits, it’s time to get a real expert in. For example, let’s say you have a beautifully designed website but it’s lacking a high conversion rate, fails to generate leads, and/or is lacking content. For this situation, a digital marketing agency that specializes in web design and content marketing might be a great way to go. They can supply your content with professionally written content, optimized for search engines, social media, and conversion.

Are you experiencing issues in getting your company’s branding out there – you may need a different type of digital marketing agency. A marketing company specializing in brand development and online reputation management can help in building graphics, images, and video marketing to support long-term momentum. If you find yourself slipping rank on search engines, a digital marketing company specializing in SEO is a necessity. They can help in optimizing every aspect of your website and content, tailoring it to the current algorithms used by Google, Bing, and other search engines.

For those looking to hire an agency, it’s important to get everything out on the table and be honest with the problems you are experiencing. A good marketing strategy is one that addresses a business’ weaknesses. Before hiring an agency, discuss what they can bring to the table and the kinds of strategies they would pursue with your brand. If a digital marketing agency can provide you a clear understanding of what the suggested way forward is, if this serves to support your business goals, they may be worth hiring. Ensure you understand why and how they intend to implement their plan.

Unlimited Exposure has thrived as a Toronto digital marketing company, helping hundreds of businesses across Canada and internationally achieve maximum business success. Unlimited Exposure’s specializations include in social media marketing, email marketing, video marketing, SEO, eCommerce, content marketing, and in so much more. If you’re looking to improve your web presence, we’re the ultimate company to partner with.

There are plenty of digital marketing companies who will take your money but who may struggle delivering on their promises. That’s not Unlimited Exposure. We work day and night to exceed expectations of our work, constantly monitoring the online marketing strategies we use to ensure no time is wasted in getting your website’s business on track. See real long-term momentum that establishes an upward trajectory of sales, revenues, and profit.

Everything we do is based off of our ability and commitment to generating results. Grow your brand’s online reputation, attract more qualified leads, and see higher sales. We thrive at the opportunity to help business owners create their ultimate digital marketing strategy. If you’re curious about what that process is, get in touch with an Unlimited Exposure representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/816-how-do-i-know-which-digital-marketing-agency-to-hire.html

9 Marketing Strategies to Instantly Increase your Christmas Sales this Holiday Season

Christmas is coming and on its way alongside the holiday are some of the biggest sales of the year.

Last year’s winter holiday season generated more than $138 billion in online revenues with more than $691 billion in in-store sales. This year is set to be even bigger and if you’re looking to top your numbers, here are nine marketing strategies that can be used to set yourself up for maximum success.

Identify your main discounts

Consumers are savvy. They’ll be looking for the best discounts in accordance with what they’re looking to purchase. Strategize accordingly. Decide on whether you want to offer a schedule of short-term promotions or if you’d rather have one single discount across select products.

Gift suggestions to make things easy

Decide what specific products you want to focus on and promote those accordingly under ‘gift suggestions’. Consider bundling multiple products together in a combination deal. Embed ‘Shop Now’ buttons in your email marketing campaign and highlight the aforementioned gifts.

Send thank-you cards to customers

Before waiting for the upcoming holiday season for purchases to come in, go through your email marketing list and send out than-you notes ahead of time. Let them know you appreciate their business and hope they return for the Christmas sales, indicating the dates to shop.

Use classic Christmas imagery

Nostalgia is a powerful marketing tool. Think about what Christmas means to your customers. Consider using old-style fonts, Santa Claus, winter snowfall, and any sort of nostalgia-driven iconography. Nostalgia can help to guide consumers towards feel warm and invited in making a purchase.

Customer loyalty cannot be neglected

Christmas is likely to win you new customers however it’s important to put heavy focus on your already loyal customers. Repeat customers produce on average 40 percent of the average eCommerce business’ sales. Keep connected to them. Consider offering them a special gift if they shop “x” amount of dollars.

Invest in a mobile marketing campaign

More than $35 billion holiday sales were done through mobile/smartphone devices. This year will be the first year that mobile/smartphone devices are set to surpass desktop platforms in online holiday shopping. Build your marketing campaigns targeting mobile consumers.

‘Free shipping’ coupon

If you’re looking to close the deal, be prepared to offer a ‘free shipping’ coupon as a special. A great way to earn strong eCommerce sales, this can help bring in customers for their holiday purchases. Send word out in your email marketing campaign. Ensure the basic terms of ‘free shipping’ are indicated throughout your website.

Update your site with the holiday spirit

Re-design your website with holiday iconography. Add in Christmas-related images to home pages and landing pages. Spread warm holiday scenes. Consider launching limited-edition Christmas or holiday products that resonate with your clientele.

Use video marketing

Video marketing’s engagement numbers are high. Take the opportunity to market your brand and holiday sales through a video marketing campaign. Show the human face of your company and spread some holiday cheer. Give customers a peek into what the holidays mean to you and your employees. Consider something cute, funny, and/or meaningful for maximum effect.

For more eCommerce holiday marketing strategies, contact Unlimited Exposure today. Digital marketing experts like us can help in maximizing the impact of your holiday sales!

Source : http://unlimitedexposure.com/basic-digital-marketing/815-9-marketing-strategies-to-instantly-increase-your-christmas-sales-this-holiday-season.html

3 Exciting Features to use on your Small Business Website to grow your Online Presence

One of the most exciting marketing opportunities for small businesses in Canada is their own website and online marketing presence. Establishing a website for your brand, you have a massively efficient tool at promoting your business, generating exposure you wouldn’t otherwise have, and building a more loyal clientele. Websites and their accompanying digital marketing supports can be developed on almost any reasonable budget. Through hard work and intelligence, the results can be astounding.

User-friendly features

If you want to grow your online presence, it begins with an engaging website with user-friendly navigation and features. If it’s appropriate, consider adding images, infographics, video, and different interactive design elements. A website can easily turn into an online brochure. We believe there’s so much more potential to websites than just being some sort of online business card. Keep it engaging, mobile-responsive, and valuing the user experience above the company line. It may sound obvious but by putting the user first, you instantly increase likelihood of success.

Call to actions (CTAs)

Converting leads and visitors into revenues is an important piece to any website. Call-to-actions (CTAs) should be used throughout to encourage visitors to click and buy-in to the products, services, or branding you are promoting. Give people a way to connect with you. Give them something to do and point them in the direction of what you need them to do to close a sale. If they have interest in buying, they need to know how to do it. Even if you don’t close them that same day, if you make it easy to buy from you, when they return they just might!

Blogs/articles

Blogs come with several benefits, providing content on which social media marketing can be built, they help with search engine optimization (SEO), and they attract new visitors. Not all websites have blogs. Those that do though are able to compete with their larger competitors, thriving in the marketplace. You’re doing a disservice to your website by not having a regularly scheduled blog in place. Content marketing strategies like these are great at generating growth in the short- and long-term.

If you do these three things extremely well, there’s a lot of potential there to grow your online presence. There’s a lot of variables that can influence online growth though so it may make sense to partner with an experienced web design and digital marketing company to minimize the risk. Some of the recommendations we have provided to clientele that has made the world of difference to them has included switching to a mobile-first index, building value-based informational blog content releases, and scheduling regular digital posts going out across all platforms.

Your website is the centerpiece of your online marketing engine. Whether someone is coming to it from a laptop, tablet, smartphone, or other digital device, your website is the hub around which all of your activity is built so it’s important to get it right. For websites that use these 3 features, they find themselves better equipped to cultivate relationships with potential buyers and to convert leads into revenues. With this in mind, any website should be able to increase their bottom line embedding these features and others in their website. Contact Unlimited Exposure to speak with a representative today for more information on how you can achieve big results!

Source : http://unlimitedexposure.com/basic-digital-marketing/814-3-exciting-features-to-use-on-your-small-business-website-to-grow-your-online-presence.html

What one thing will Make your Content Marketing excel in the Face of Competition – read here!

Content marketing’s most successful companies put their audience’s needs ahead of their sales-friendly marketing message. There’s a lot of ways to take news like this but if you’re serious about long-term content marketing, you’re going to want to concentrate on maximizing your efforts focusing on communication and emotional connection over sales.

Think about it. Everyone knows when they’re being sold to. A sales presentation in content marketing will win some sales, sure, but you’ll lose more than you need to if you take this approach. Content marketing campaigns are built on sharing information and making connections, rather than focusing on writing a series of sales articles. Audit your current content marketing strategy. Chances are the most engaging articles that receive the most views are those that share in emotional connection and relying useful information to the reader. That’s where you want your focus to be.

As you write content marketing articles, put the audience first. Think about what is emotionally engaging to them, how they relate to information, and the kinds of questions they want answered. Think about the kinds of TV programs, movies, and music they listen to. Subsequently, define the kinds of stories your target audience surrounds themselves with and what may be the most effective storytelling method to use. Setting aside one’s natural inclination to sell the customer on a product or service, if you can use content marketing to tell stories and make the reader feel something, you’re more likely to eventually lead them towards a sale there or at a later date.

Storytelling is not the only way to put your audience above your company’s message in its marketing. Sharing important information unique to your brand is also an important component of building loyalty among visitors. Consider the questions that customers might ask themselves about your products or services. Use those questions to build a content marketing plan wherein each article answers one or two questions, possibly ending with one or two lines of advertising across a specific product or service. There’s no need to push the sales hard but having a link there to the right product or service might be all you need to derive revenues from an article.

The last thing we want to mention about content marketing is that it takes time, effort, and intelligence to build. This is not something that can be built in a few days. Develop a content marketing plan with scheduled release dates for the next six months. Set up the appropriate analytics software on your website to monitor pages and see what’s working best with your target audience. Don't hesitate to change your plan if you see a certain type of articles performing better. Adapt, stay consistent in the release schedule, and put your audience first.

In time, you should see your numbers begin to climb. There’s a reason spending is increasing in content marketing. There’s a reason specific component of content marketing, like video, are seeing renewed interest and significant increases in popularity. Content marketing works – but it works best when you put your audience first and your company second. That’s what every content marketer needs to remember.

If you’re seeking to start a high-performance content marketing plan, speak to Unlimited Exposure today!

Source : http://unlimitedexposure.com/basic-digital-marketing/813-what-one-thing-will-make-your-content-marketing-excel-in-the-face-of-competition-%E2%80%93-read-here.html

Using Digital Content Marketing to Create Better Consumer Relationships

Content marketing increases brand awareness, gives your website something to promote, and builds deeper connections with consumers. In today’s world, consumers aren’t necessarily looking for the ‘cheapest deal’. They’re looking to make a connection with the brand they’re buying from.

If you’re a new business or website, that means developing brand identity. Content marketing is a cost-effective way to accomplish this, personalizing marketing to the target audience and speaking to them directly without a middleman.

Content marketing does not necessarily mean writing blogs and articles for your website. Content marketing can be images, video, infographics, and all kinds of different things. Though writing plays a role, digital content marketing encompasses many different categories of media.

A mistake that a lot of businesses make in developing content is they see it as a commercial. To some degree, yes it is however it does not need to read like that. Content should be fun, informational, engaging, and/or purposeful. It shouldn’t be sales-y. If a website’s content marketing is authentic, their audience will take notice. You don’t need to be selling to them every moment to derive revenues from that relationship.

The most successful content marketing is those that are immersive and that tell a story. A great example of this are the hundreds of Christmas commercials produced every year. Taking a look through these commercials, you’ll see companies emphasizing storytelling with a slight nod to products or services they may be selling. Year-round, your content marketing should take similar approach, emphasizing storytelling over selling.

There’s a misconception about digital content marketing that it is expensive to produce. Depending on the media, potentially, yes it is. In large part though, studies have shown that it’s less than half the cost of outbound marketing while also generating up to three times as many leads. That’s a lot of return for a fraction of the cost! The real “price” of content marketing comes from the creativity investment required to craft the most compelling content.

To that last point, what’s compelling to one audience may not be as engaging to the next. Thereby, it’s important to know your audience. Personalize content according to what your audience wants. Know their values, motivation, likes, and dislikes. Remember to focus on the emotional connection and the development of a relationship from company to client. Connection-oriented content that makes the customer feel something will win the marketplace!

Beyond knowing your audience, it’s always important to research. The market is always changing, and data and insights are real information that can be used to build effective content. There’s plethoras of information out there to analyze and understand consumer habits. If you want to learn how to tell the right story to your audience, there’s probably a good amount of data out there to support some of the content development strategies you might be thinking of.

If you’re looking at creating customized content marketing for your audience, speak with a representative at Unlimited Exposure today. We would love to help. As experts in SEO, digital marketing, eCommerce, social media, and more, we can assist in building stronger consumer relationships and loyalty to your brand. If you’re serious about increasing sales and using digital content marketing to do so, contact Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/812-using-digital-content-marketing-to-create-better-consumer-relationships.html

See the Secrets to Writing more Click-Friendly Headlines on Blogs, Articles, and Social Media!

Headlines are incredibly important to whether a blog or article gets clicked or not. There are very literal headlines one can write, those that are overtly click-friendly to the extent that they are criticized as click-bait, and then, there are those most effective at engaging the audience.

A bad headline is ignored and a great headline gets you a click – this is the difference. Now, how to write a catchy headline is an art. Consider what’s engaging to your target audience. In the same way you’re writing articles to engage your reader, if you don’t get a click, all of that hard work means nothing. A headline absolutely must get a click. To accomplish this, many writers will make a promise in the headline that is delivered in the article. There is urgency implanted in, a sense of exclusivity, and a guarantee of access to privileged information that cannot be found elsewhere. If you know your audience well, you may already be able to write a great headline! If you are at a loss for where to start though, the following are several article headline types that work well.

How-To Articles

The how-to formula is one that has been extremely successful for over half a century. In today’s digital world, the how-to formula continues to work supremely well. There are several ways to use it. You may want an article on how to accomplish a certain result in a specific amount of time – the ‘time’ acting as a sense of urgency and ‘what you want to accomplish’ being your keyword. Alternatively, you may want to use the same formula while tagging on a dollar amount at the end, implying a good deal, something free, or not having to put out an expenditure. There’s also articles that write like how to accomplish something like this person – ‘this person’ being an authority figure, celebrity, or famous person related to what you’re talking about.

Revealing Secrets

People love getting information they can’t find anywhere else. Writing headlines like “The secrets of ‘x’” or “Here’s to secret to help ‘x’ accomplish ‘y’” are extremely effective. You may also want to list it in the form of “7 secrets to accomplish ‘x’” or “what every ‘x’ ought to know about ‘y’”. Customers who associate your brand with unique, exclusive information they can’t have anywhere else will keep coming back to see what’s next. It’ll also help you get more clicks from visitors who have not previously had exposure to your brand. A lot of reputation management online is about establishing authority on a given subject. These type of headlines accomplish just that.

Other headline ideas

There are many other click-friendly headline ideas, including writing about a guarantee like “see this guaranteed method to accomplish ‘x’”. You may also hope to ask a question, offer tips or tricks, or choose a completely different method. Look up what your competitors are doing with their headlines. Pay attention to which ones have received the most engagement. There may be ideas there to sort through.

For more information on content marketing, social media, engagement, and how to write click-friendly headlines, contact the experts at Unlimited Exposure today. A representative would be happy to outline an appropriate marketing plan for your website and audience.

Source : http://unlimitedexposure.com/basic-digital-marketing/811-see-the-secrets-to-writing-more-click-friendly-headlines-on-blogs,-articles,-and-social-media.html

How to Use Leads Generated to Product High Conversions and Real Profits

If you’re generate a high amount of leads for your website, that’s great news! For so many businesses, to generate leads can be a big struggle. If you’re already doing big numbers, that’s half the battle. That said, once you generate leads, what you do next is important. At any stage, you could lose potential customers or worse, turn them onto a competitor. Here’s how you don’t.

The first step when you generate a lead is to get them to opt-in for a more long-term relationship with your business. You may do this through getting them to like your social media page, opt-in for email marketing, or something similar. Even if they don’t buy in on a certain day, if you have that connection, you can find future opportunities to market to them down the line. So when you set up your landing page, include a CTA to an opt-in opportunity.

The second step to ensuring you’re making the most of your leads is to make good on your promise. If you’ve promised them a deal, discount, promotion, the answer to a question, or information, ensure your landing page includes it. A lot of lead generation is done via content marketing and social media. Keep in mind why people are clicking on your page. If they arrive at your site and don’t immediately see what they came for, within a few seconds, you’re likely to lose them.

High conversion rates are more than possible and when done right, that momentum produces real sales. If you haven’t done so already, there are two things your website should set up – an email marketing software program to send out bulk emails fast and a social media posting application that allows you to schedule multiple postings strategically throughout a campaign. These two resources work well at connecting with potential customers and to provide them the opportunity to click-through.

Your landing page is going to be a focal point to how high your conversion rate goes. A good quality landing page is going to have some CTAs, persuasive and informative language, strategically placed images and possibly video, and everything displayed in a clear design. Consider using engaging design elements on your landing page like widget bars, pop-ups, footers, ribbon-type forms, and/or scroll mats. When designing the page, be sure that they perfectly resemble what the potential customer clicked on. Same vibes, same font, same colors.

Now let’s say you’ve converted a lead or are close to converting a lead, consider sending a ‘thank you’ email. Believe it or not, this kind of engagement can be special to the customer, especially for new visitors who have not been previously exposed to your brand.

The journey from capturing and developing a lead through to conversion is a long one. Even if your marketing is generating massive leads, it’s an absolute must to ensure everything is being done to maximize the conversions from it. Otherwise, you could end up seeing more negative momentum in the long-term as you burn through ineffective, disengaged leads.

At Unlimited Exposure, we implement lead generation strategies every day that nets our clients big returns. Using the appropriate CTAs and intelligently designed landing pages, we’ve seen conversion rates soar through the roof. We would be delighted to help you achieve that same accomplishment. Speak with a representative today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/810-how-to-use-leads-generated-to-product-high-conversions-and-real-profits.html

5 Steps to Crafting the Perfect Small Business Marketing Plan for You

Small business marketing plans are about exploiting the strategies that work and eliminating the strategies that don’t. Whether this is your first small business marketing plan or not, as a digital marketing agency, we know how to help. These are the steps that will make for crafting the perfect marketing plan for your business.

Create new marketing campaigns

If you’re releasing a new product, are throwing a special sale, or have posted a new piece of content to your website, these are all opportunities to send out an email, make a social media post, or promote it on your main website page. Capitalize on any opportunity to market and get the word out about your brand. Though we don’t encourage to adopt a spam-friendly stance, don’t be afraid to promote your small business. Be sure to strategically follow-up and promote, when appropriate, on any key developments you think could drive business.

Target local advertising as a priority strategy

Across small business marketing, targeting local customers is a surefire way to get foot traffic in. Consider local digital marketing opportunities, partnering with other local small businesses on social media, and incentivizing local customers for referring a friend. Creating a digital marketing campaign should also be geotargeted to center on the region you’re looking to maximize exposure. You may also want to look into researching local events, sports teams, non-profit organizations, and other initiatives to sponsor or support to get your brand’s name out there.

Start a loyalty program

A great small business marketing strategy is to use a loyalty program to get customers coming back. Show existing customers you appreciate their business by providing them exclusive discounts and rewards. There’s plenty of opportunity to promote your loyalty program, including website, social media, email marketing, and via any offline advertisements. Things you can provide might be a points-earnings system, early access to sales, or personalized promotions.

Setting up a Google page for your business

Nearly ninety percent of customers will research your business online before coming to you to make a purchase. Ensure your business is registered with Google MyBusiness. Include phone number, email, a website link, and any other contact information you deem appropriate. Also, having your hours up and pictures can be persuasive. Encourage customers to leave a Google review to foster positive discussion about your brand online. Cost-effective and easy to do, a Google page for your business is a necessity for anyone serious about dominating their locality.

Observe your marketing campaign with analytics

The only way to judge whether a marketing campaign is successful or not is to use analytics software and key metrics to make the call. If you’re investing all this money in digital marketing, have in place something like Google Analytics to see where you are gaining customers, where you might be losing them, and any other metrics that may be of value. Consider implementing customer surveys to see how they feel your marketing is going.

For more information on small business marketing, contact a representative at Unlimited Exposure today. We specialize in digital marketing, SEO, social media, eCommerce, and generating real results. By partnering with Unlimited Exposure, you’ll have all the resources you need to maximize long-term business success and generate real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/809-5-steps-to-crafting-the-perfect-small-business-marketing-plan-for-you.html

Setting up your Email Marketing Tools to maximize your Click-Through Rate

Email marketing lists make for a valuable database that can help with many things. If you’re looking to launch a new product or service, generate momentum for your brand, promote an update, or announce a promotion, email marketing has a place.

An incredible asset, not many businesses make the most of their email lists. In fact, some brands aren’t even focused on building their email list. The belief that email is somehow dated or unfashionable is mistaken. Emails are used every day by consumers far and wide, on their computers, smartphones, tablets, and more. Emails are a great way to reach clientele.

Building an email list is an art. Creating a blog, website, and social media profile are all great digital marketing techniques, and across each of these strategies, you may be able to procure customer emails. After you have things in play to gather email addresses, the next step is to maximize your click-through rate.

How many people actually click on your email and end up on your website is a key measurement of whether your email marketing campaign is working. If you’re serious about maximizing click-through rate, a lot of it is timing. When to send an email can be the ultimate decider on whether one clicks or not. For example, let’s say you’re throwing a sale and you have a lot of inventory that you need to move fast. By sending out a marketing email to local customers advising them of a sale or promo code, you may be able to persuade a certain percentage of them to put in an order the same day.

Subsequently, if you’re sending email messages in the middle of the night, it’s unreasonable to expect a high click-through rate. Keep in mind a lot of customers have email notifications on their smartphones. Knowing when you’re most likely to catch a customer’s eye is an important part of the email marketing puzzle. To this point, the saying ‘less is more’ holds true. A lot of the apprehension surrounding email marketing is based on not knowing when to send messages. That equates to businesses either spamming their customer with too many messages or not sending enough. If you’re unsure, you may want to consult with a digital agency specializing in email marketing.

If someone has signed up for your email marketing list, they want to hear from you. Give them reason to continue to want that. Include things like promo codes, updates, special sales, and appreciative language. Think about what the customer is expecting to receive from an email message and serve it to them on a silver platter!

A great click-through rate is not always going to mean getting a sale. Email marketing should mean connecting with customers, rather than pitching them on a direct sale right then and there. Sometimes, absolutely, you can get that immediate sale. The rest of the time though, brands are going to be building that connection to the audience. This is done via videos, blogs, and ‘free’ content that engages your customer without any pressure to make a sale.

If you are interested in building your email marketing campaign, contact a representative at Unlimited Exposure for more information. As experts in this space, we can help in creating high-performing email marketing messages that builds connection, generates income, and causes your click-through rate to soar to new heights!

Source : http://unlimitedexposure.com/basic-digital-marketing/808-setting-up-your-email-marketing-tools-to-maximize-your-click-through-rate.html

How Important is Website Navigation to Digital Marketing and Online Sales

Small businesses who can’t give their sales pitch in ten seconds or less are at a significant disadvantage. That’s because speed of presentation delivery is important. The same philosophy is applied on website design. If you don’t explain quickly what your site is about to a visitor, your risk losing them to a competitor. In addition to the physical presentation of elements, navigation is also very important.

If a visitor does not find it easy to browse your site, they will leave. Plain and simple. Even if you have the most amazing product, it doesn’t matter if your navigation is crap. To complicate things, there are customers visiting your site from desktop and mobile platforms alike. Thankfully, there’s a way to un-complicate this. A ‘mobile responsive’ website is one that adapts its look according to the screen dynamics, meaning no matter what size the screen is, your navigation can still be simple and easy. Therefore, a mobile responsive design is absolutely necessary to any site’s navigation.

If you have made your site mobile-friendly, that’s great however it’s not the only element influencing quality of site navigation. Think of the marketing messages you are hoping to communicate – such as a tag line, name of the company, logo, graphics, video, etc. In many cases, you’re going to want headlines in big and bright letters. Images should be strategic and displayed clearly. The use of white space across a page can help break up the various media and elements you are using to support your brand’s messages. This application of white space and approach of design can then be duplicated across the site.

Consider using cues across your home page’s navigation to encourage visitors to stick around. Find captivating images, include contact information, links to the various services you offer and their respective pages, testimonials from customers, and more. At the top and bottom of your page, you’re going to want to include links to other pages. Any visitor who arrives at your site is going to come with a reason. The information they want to retrieve may not appear on the immediate screen. By having a navigation bar at the top or bottom of one’s design, this will provide the visitor with indications on where to seek the information they’ve come looking for.

Website navigation that works will support your digital marketing initiatives, maximizing click-through rates, improving lead conversion rates, and maximizing digital revenues. As good as one’s digital marketing is, if website navigation is not in place, you’re bound to lose almost any lead your strategies generate. Needless to say, website navigation is incredibly, incredibly important. For your small business to reach its full potential, website navigation should be kept as priority.

Don’t be a small business with one of those tough-to-navigate sites. Prioritize the needs of your customer and ensure they don’t need to struggle to locate information. By ensuring all information is easily retrievable across your site map, you’re setting up your brand for maximum success.

At Unlimited Exposure, we’ve helped hundreds of small businesses fine-tune their website design and digital marketing. Visit us today to learn the techniques and strategies on how to improve your website navigation. Prioritizing website design and navigation will set you up for higher conversion rates and bigger, better revenues!

Source : http://unlimitedexposure.com/basic-digital-marketing/807-how-important-is-website-navigation-to-digital-marketing-and-online-sales.html

What is the Real Impact of Backlinks on a Website’s Marketing and Visibility – read here!

You can instantly maximize your business website’s visibility with high quality backlinks from reputable sources. From small businesses to the largest corporations, they all make use of backlinks as a strategy to gain more attention on their brands. Be it a new website or an existing one, if you’re having trouble getting eyes on your product, a better backlinks profile might be what’s missing.

Link building is simple. If another website appreciates what is featured on your website, they may choose to add a link to your content in theirs. That immediately puts your website in front of a relevant, new audience. Though discussion to increase site visibility usually focus on things like social media marketing, digital marketing, PPC campaigns, and SEO, link building is an undervalued strategy that can work just as well and sometimes, better.

Google values backlinks highly. They make for a key factor in where they rank a website. For websites with backlinks, Google gives pretty good credit to. That said, just general backlinks though are not always a good thing. Also, the more that you have, that’s not necessarily better. If the backlinks are from reputable sources though, that indicates to Google that your content is just as high quality and relevant. If you can get a backlink from a high authority website, that counts for a lot in increasing the likelihood of a higher Google rank.

Let’s use Unlimited Exposure, a digital marketing firm, as an example. If we have a total of 15 backlinks on the keyword “digital marketing Toronto” that are set up on digital marketing company directories, local wikis, and informative, established sites, Google will see this. In turn, Google will establish the Unlimited Exposure site as an authority on digital marketing. Thereby, the next person searching for information on digital marketing will be shown your site high in the rankings. Perhaps the most important piece of the puzzle however is in finding high quality backlinks. That is, those that come from either authoritative websites or that appear on sites no lesser quality than your own.

The dark side of backlinks is that one can get ones that are low quality. These are links coming from sites with not a lot of information, with little search engine clout, and that have little value. Though these links are easy to create, the low quality links don’t really count for much. Google’s algorithms have taken into account the presence of low quality sites. If the search engine finds your site to be associated with unnatural backlinks designed to cheat the system, it’ll discredit and penalize your site with lower rankings.

An easy place to get going with backlinks is to search out some local sites that might be willing to link to your website. Think about local newspapers, sponsoring a local sports team, or adding your name to any local directories such as a chamber of commerce or something similar. Though there is promise ahead with backlinks, launching a quality, results-driven backlinks campaign can take time. As long as you’re patient, know the results can be highly impressive in time.

If you don’t know where to start in your backlinks strategy, speak with Unlimited Exposure. As a digital marketing company, we have the best methods to maximizing success with high quality backlinks. In the long-term, you’ll see visibility improved and increases in search engine rankings. Contact a representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/806-what-is-the-real-impact-of-backlinks-on-a-website%E2%80%99s-marketing-and-visibility-%E2%80%93-read-here.html

We Can’t Ignore Mobile Digital Marketing Anymore as it’s Taking Over Desktop Traffic!

Mobile platforms are the most effective in digital marketing. Smartphones, tablets, and digital device traffic has taken over from desktops. If you are looking to appeal to the widest possible audience, if you haven’t already, it’s time to switch to a mobile-first digital marketing strategy.

Do you know anyone who doesn’t have a smartphone – we don’t. From Google changing its search engine ranking algorithm to mobile-first to the proliferation of mobile applications, smartphones have become the go-to platform to search the Internet. Sadly, there are still some websites that are not mobile-responsive. ‘Mobile responsiveness’ is the ability of a website to adjust its presentation according to screen size. That means, on a mobile device, a mobile-friendly website will adjust all elements to accommodate the viewer and to maximize the potential for a conversion.

Every day, we use our smartphones to look up business listings, business addresses, to search, watch video, to be entertained, and to browse social media sites. Take advantage of that audience. Go beyond mobile responsiveness and actually implement a mobile marketing strategy. How to get started in mobile marketing is just as you would with regular digital marketing and that’s to identify your audience, identify your goals, and define the metrics you intend to measure success.

Some businesses, all they use is mobile marketing and they generate hundreds of thousands of return off it. Why it’s such a preferable marketing channel is because of the captive audience promised. Every day, frequently throughout the day, we’re checking out phones. That’s opportunity to catch someone’s eye with an email, Facebook post, or notification. Sending relevant marketing messages like these can have an instantaneous impact if you’ve done your targeting right. Then, there’s the potential to connect with users on a device they have personalized for themselves. Think about it. The smartphones we choose for ourselves have our photos, notes, contacts, and so much on them. By creating conversation between your brand and your customers on their personalized device, it leaves a more intimate connection.

Mobile marketing can also get the word out quick. If you haven’t hit your monthly sales targets, dropping one-time sale at the last minute via smartphone notification, email, or social media is smart. Furthermore, multiple studies have shown customers are more likely to make an eCommerce purchase on their smartphones than they are on their computers. There’s a real opportunity here to appeal to happy, satisfied, in-the-moment customers. Consider using links to specific products or sending out generalized notifications to get people clicking on your site.

Lastly, there are two final things that make it difficult to ignore the benefits of going with a mobile-first digital marketing strategy. Firstly, the customer experience on mobile is second to none making purchases speedy, easy, and positive. Secondly, it’s a low-cost way to advertise. There’s no need to manufacture a video, write a blog, or anything like that. Cost-friendly mobile digital marketing is a keen alternative to spending hundreds on other techniques.

For more information on mobile marketing and digital marketing that maximizes your dollar, contact Unlimited Exposure. Speak with a representative to find proven marketing techniques that’ll work in a digital device arena. If you haven’t yet jumped on the bandwagon marketing to smartphones, tablets, and other digital devices, now’s the time!

Source : http://unlimitedexposure.com/basic-digital-marketing/805-we-can%E2%80%99t-ignore-mobile-digital-marketing-anymore-as-it%E2%80%99s-taking-over-desktop-traffic.html

Create the Ultimate “Services” Page for your Small Business Website

As a digital marketing company, a common mistake we see in building a small business website is the writing of a single ‘Services’ page. As prominent and clearly marked as a ‘Services’ page can appear, and as amazing as the content may be, if it’s just one page, you might be making a huge fumble. If you’re finding your SEO efforts are not resulting in a strong performance and/or if your website’s conversion rate is not acceptable, mistakes like these that might be why.

Why Canadian businesses create a single Services page usually has do with cost. Not having the budget to build out multiple pages, they compromise with one that features a laundry list of services offered. The trouble with this is that a list of services doesn’t really provide much of a presentation to what you’re selling. Though this strategy may have made sense a few decades ago, today, how you present your services online makes significant difference on search engine rank and conversion. When someone is searching out a specific service, you want to advertise the positives about shopping that service with your company. No one wants to read a list! They want to hear more about each relevant, individual service to them.

The answer to creating the ultimate Services page for your small business website is establishing a map of individual pages, each one featuring a service you offer. If you have less than eight services to push, this is ideal. If you have more, you may still want to pursue this route as it does maximize the SEO potential of your website. Upon doing this, you will notice an increase in conversion rates across your pages. Keep in mind, if a customer ends up on a page seeking specific information and they don’t find it, they leave and usually navigate to a competitor’s page. Individual pages ensure that your services are being clearly explained with the relevant keywords, answering all questions your potential customer may have. Also, when Google is classifying your pages, you’ll find them easier indexed. Needless to say, there won’t be any confusion as to what services are being offered or where to find relevant information about them.

Break up your services by listing the primary services on top and the less important ones towards the bottom. Create a full content page for each, using keyword-friendly titles and headings throughout. Keep information to the point, relevant, and ensure your contact information is featured somewhere on the page. Any service pages should be easy to find, linked in the navigation bar and linked on your site’s main home page. If you are preparing landing pages, you may also hope to include links to each individual services page as well – providing it is a relevant link.

For the average small business website, some are as small as a single page while others can be upwards of ten or fifteen. Though you might not need as much, if you’re focused on marketing multiple services, using multiple pages is an unavoidable strategy that works. Contact Unlimited Exposure for more information on how to build a successful small business site and in how to implement multiple services pages. Believe us when we say you will see the difference in leads, sales, and revenues. Begin your digital marketing journey today with Unlimited Exposure!

Source : http://unlimitedexposure.com/basic-digital-marketing/804-create-the-ultimate-%E2%80%9Cservices%E2%80%9D-page-for-your-small-business-website.html

6 Common Questions about SEO and Content Marketing answered here!

Drive traffic, build brand awareness, and establish a highly profitable website with a long-term SEO-driven content marketing strategy. Content marketing applies to any media you create and release, be it written, image-based, infographics, or video.
Curating relevant content marketing is an effective strategy at attaining higher domain authority, better search engine rankings, and the possibility of increased lead conversion. Though content marketing is challenging, its high rewards are worth chasing. As a digital marketing company, here are 6 common questions about SEO and content marketing we hear frequently from our clients.

What are common goals for content marketing
Content marketing goals can vary. Sometimes, it might be to generate more leads and at other times, it might be to increase conversions. Ultimately, your content marketing goals can be anything. Just ensure they are clearly defined and that there is infrastructure in place to be able to measure the success or failure of any marketing strategy in relation to your goals.
Who is your content marketing audience
Your target audience is going to be found in anyone who visits your site, in those who see your social media posts, and in those searching for relevant keywords. Your customer is always the centerpiece of your SEO and content marketing strategy. If you understand your customer, you can better pinpoint the questions they want answered, the subjects of value to them, and what content they are most likely to consume. Re-evaluate your audience parameters every six months.
What type of content is best for SEO
Content must be relevant and personalized to your audience. They may include articles, blogs, memes, GIFs, infographics, ebooks, images, YouTube videos, and so much more. Depending on how your audience thinks, the right way to deliver your marketing message in the correct type of content should become clearer. Try selecting multiple content types, seeing what resonates best.
How can I promote content marketing
There are many different ways to promote content and to assist it in reaching the maximum number of people. There’s techniques like social media posts directing others back to your website, influencer marketing which capitalizes on this channel’s high conversion rates, guest posting which can be done on any site, and so much more. Also the longer a piece of content marketing stays on your site, the more likely it will be to assist with your SEO. This is great news!
How can my content marketing stand out
There is no simply answer to this question. The Internet is overflowing with content. If you want to be successful with your content marketing, you need to do it better than anyone in your niche market. Be honest, be relevant, and create the most unique content possible. This is the most effective way to implement such a strategy.
How to measure ROI on an SEO or content marketing strategy
Identifying how a content marketing strategy is progressing is important. Install Analytics and additional software that can monitor lead generation, conversion, and other metrics. If you’re not getting the results you want from your content marketing strategy, you may need to do more or make changes to ensure the views, clicks, and engagement is happening.
SEO and content marketing success does not happen overnight. As a long-term strategy though, it can generate the right momentum you want to feed long-term revenues and brand development. For more information on SEO and content marketing, speak with a representative today at Unlimited Exposure.
Source : http://unlimitedexposure.com/basic-digital-marketing/803-6-common-questions-about-seo-and-content-marketing-answered-here.html

Why your Local Business Website is not Working at Getting Real Business Results

No website should deliver no results. Just having something online is not good enough. A website should be providing support and results across lead generation, sales, and revenues. If you feel as if your website is not working, know that this is not an uncommon worry. A lot of small business owners wonder how they can improve the results of their website. Note, why a local website is not working at delivering real business results can be attributed to any of several things.

Search engine optimization was not considered

When creating your site, you may have foregone key elements to make it appealing to search engines like Google. By not having a defined SEO strategy in place, that makes it difficult for search engines to classify and rank your brand, products, and/or services. If you haven’t done SEO before, you may have unknowingly made your site non-existent to prospective clients. You need the support of search engines for users to find, click, and visit you.

There’s no effort being made towards local SEO strategies

Some businesses are heavily involved in SEO however they forget to incorporate local-specific optimization strategies. Local is absolutely important, especially for businesses targeting a small region. Input your business address and phone number in your site design, wherever possible. Google must know where your site is based, to be able to classify it accordingly in rankings. Also, consider adapting certain keywords to include the cities or region you are targeting with your digital marketing. These are both time-tested strategies that can bring local attention to your website.

You have a weak digital presence

Sometimes, a website may experience difficulty in delivering results because it lacks support and authority from elsewhere on the Internet. Though a website is at the core of any digital presence, sites oftentimes have to get their name out on review sites like Yelp, get registered with Google MyBusiness listings, and to get set up on social media. Any local directories can also be used to support your site’s existence and refer back with a link. If you haven’t already, set up a presence on sites like Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn and/or wherever makes sense.

There’s too much competition with dozens of other businesses

Even for websites that are optimized to the utmost degree, if there’s a lot of competition in the marketplace, you can still run into trouble. Unlike the other issues mentioned, a lot of competition is not necessarily something you can fix. The unfortunate reality is that if your competitors are investing more in their digital marketing and if they are doing more with it, they are likely to always come up above you in client searches. Note, the only way to succeed past competitors is to figure a way to market better to the target audience you’ve decided on. A high quality, results-driven digital marketing company like Unlimited Exposure might be just what you’re looking for.

Unlimited Exposure can help identify the root cause of why your small business is not performing. We can assist in creating a plan to re-develop your site, eliminating past failures and finding success even among high competition. Your website can be a money-making machine. Provide it the necessary resources to accomplish all of its goals and speak with a digital marketing representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/802-why-your-local-business-website-is-not-working-at-getting-real-business-results.html

Using a Digital Marketing Agency to Target SEO is a Smart Investment

Search engine optimization (SEO) environments are highly competitive and always changing. Shifting algorithms and the new challenges that come with it mean it’s important to keep an ear to the ground, to always be evolving, and to continue bettering your marketing.

Mastering SEO strategies is something we, as a premiere Toronto digital marketing company, know very well. It’s not always easy keeping ahead of the curve and modifying strategies in accordance with what the algorithms are saying at any given time. Experimenting with new strategies and noting which techniques are driving results is important. When we’re hired, we know we’re being hired to deliver results. If those results don’t come, that’s on us. As hard as it is, the science of SEO involves identifying what’s not working, making corrections, implementing successful strategies, and continuing to drive the ship towards long-term success.

There are many benefits to having a digital marketing company overseeing your SEO strategies. For example, whenever any site change is made, an agency like ours can identify whether it’s going to create a negative impact on search engine ranking. Things like moving pages and changing content has real effects on a site’s appeal to search engines. If you are not already tracking changes on your site, it’s best to do so. Keep a schedule and log of all changes made as well. This way, if there is any drop in search rank, it may be easier to track as to where things went wrong.

Next, a large part of success in SEO is in monitoring how strategies are performing. Install Google Analytics on your site so that you can see all your metrics. Furthermore, identify which data you intend to use as evidence of success or failure. Depending on how you’re generating leads, you may be choosing the wrong data. Be sure that everyone is clear on which variables you’re targeting and how you’re judging the success of a strategy. Something we’ve noticed recently, as the search engine game has gotten increasingly complicated with algorithm changes, is there’s not a large amount of education on what is good and bad SEO. It takes a lot of time and effort to keep ahead of changes as they come. Because they have the time to oversee the latest trends and changes in SEO, this is why digital marketing and SEO agencies are hired.

Something else that deserves a mention is that there is no single one SEO strategy that works for everyone. Even if a certain strategy produced the most amazing results for this other company, there’s no rule saying it will apply to you. By keeping an open mind regarding the many different strategies there are, no doubt a few of them at least apply to your site.

No one knows your business like you. Few know SEO as well as Unlimited Exposure. As an experienced digital marketing agency, we’ve helped countless businesses increase their leads, revenues, and results. SEO strategies can help elevate a business above competitors, and generate long-term momentum that’ll keep going and going and going. If you think you need assistance with your SEO or if you want to elevate your digital marketing, we know we’re just the agency to help. Contact a representative at Unlimited Exposure today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/801-using-a-digital-marketing-agency-to-target-seo-is-a-smart-investment.htmlhttp://unlimitedexposure.com/basic-digital-marketing/801-using-a-digital-marketing-agency-to-target-seo-is-a-smart-investment.html

9 Key Components of a Highly Effective, Results-Driven SEO Strategy

There are nine key pillars to a strong performing SEO marketing campaign that any brand should remember. SEO has wonderful ways of generating leads, improving search engine rankings, improving targeted traffic strategies, and ultimately, driving sales. If you’re interested in learning more about how to maximize search engines’ algorithms from an experienced digital marketing company, please allow us to share some of our insights.

Aligning your SEO needs to your company goals

Building a successful SEO strategy begins by setting the goals you want to achieve, your target audience, and your competitors. Getting a clear understanding of your brand in relation to these three points is a necessity.

Performing a thorough SEO audit to identify weaknesses

An SEO audit is designed to identify strengths and weaknesses of a website’s current search engine status. Said audit should delve into judgments on navigation and user experience, identifying any bugs that could impact site load speed, if there are any Google penalties you’ve been hit with, how keywords are performing, if backlinks are coming from trustworthy websites, and if your website’s content is optimized for conversions.

Optimizing for the algorithm

There is a lot of work that goes into optimizing for the algorithm including ensuring content is featured clearly, that there is no keyword stuffing, and that the site is mobile responsive. Contact a digital marketing company like Unlimited Exposure for further information into how to do this.

Finding the right keywords to target

Keywords help search engines like Google to classify your site’s content. Getting the right collection of keywords is important. Google penalizes for keyword stuffing so it’s integral to use correct strategies to integrate them into your content. Perform keyword research and prioritize results based on relevance, competition, and demand.

Setting out to write and release some absolute great content!

If your content is low quality, Google won’t value it and no matter what you do, you won’t rank as high as you’d like. Content should communicate authority on the subject you’re speaking about and trustworthiness. Setting the right parameters for length and page quality is important, as is establishing a regular release schedule for things like blogs, articles, videos, infographics, and more.

Increasing page speed so that it loads faster

Users hate slow-loading sites and so does Google. As Google has moved to a mobile-first ranking model, page speed has grown further in importance. Be sure your page is loading fast and providing the needed information within seconds.

Mobile-friendly search results are growing

Any website needs to be mobile friendly. There are more than 200 million mobile searches conducted every year, in addition to Google valuing mobile-responsive designs higher than non-responsive. Text, images, and video should be adaptable to different screen sizes, optimized to meet mobile internet connection limitations and more mobile-based standards.

Authority in backlinks

Backlinks should be pursued only from sites that are trustworthy and authorities in the eyes of Google. Links like this are strong indicators of how valuable your website is and Google takes them very seriously. If you have low quality backlinks, do everything you can to remove them to ensure your site’s SEO rankings are not being negatively impacted.

Using an SSL Certificate

An SSL certificate indicates a good, solid website with security. It makes your site secure for users and signifies to Google that you can be used as a trustworthy source. Though it can be another cost to add onto your site package, having an SSL certificate does help.

For more information on other influences on a results-driven SEO strategy, contact Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/800-9-key-components-of-a-highly-effective,-results-driven-seo-strategy.html

Why Does Keyword Research Matter to your Business’ Digital Marketing Success

Keyword research is crucial to success in digital marketing across search engines and social media. By narrowing down which keywords you wish to focus on in your content marketing, you can begin guiding the conversation about your business. How to do keyword research and to get the best set of keywords at any given time, it requires some heavy lifting. Determining what your audience wants, thinks, and feels is not always clear. The businesses that know their audience well though are sure to succeed in the digital marketing field.

Keywords are used everywhere we go, throughout sales, marketing, advertising, and communications. They play a tremendous role in a website’s success. Though any person can write out a list of keywords to target, it takes a lot more looking to find the right keywords for a brand. By not doing enough keyword research before you begin on a website design or digital marketing campaign, it can leave a website struggling to generate real results.

If you don’t know what a keyword is, go to Google. Let’s say you want to search for a realtor in Toronto. Take note of the words you use to search for it. Whatever you type into the search bar, that’s a keyword. Keywords can be short or long, they can be a combination of words and phrases, and they can be a question. For a website building out a set of keywords, it’s important to keep in mind that they must be relevant to your target audience and relevant to what you want to represent. After all, it’s these keywords that will provide a direct connection between customers and your business.

Back to the search engine scenario again, you’re website is on the other end of the equation now. When a user inputs a keyword identical or similar to yours, ideally, your website will pop up. The better that your website uses said keyword in its content, the more likely it is to pop up near the top of such a query. Therefore, an entire website needs to be optimized around a set of keywords to help provide connection between prospective customers and your brand.

There are several keyword planning tools available online, some free and some paid. These are a great start to research various keywords. The keywords you have should correlate to your brand as well as to specific products and services. In many cases, you may find keywords that have untapped potential that are not being used by your competitors. You may also find localized, geographic-specific keywords that are good for building local business off of. You’re also likely to find some keywords with high competition. When building out a list of keywords, these are all things to keep in mind. Relevancy, search volume, and competition are all important!

If you need help in choosing the most relevant, best keywords for your brand, we would love to help. As experienced digital marketing experts, Unlimited Exposure has the resources needed to develop a good collection of keywords to be used across SEO, email marketing, social media, and more. Through putting keywords to use, one can generate real results in lead generation, conversion, and sales. Contact Unlimited Exposure today to speak with a representative for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/799-why-does-keyword-research-matter-to-your-business%E2%80%99-digital-marketing-success.html

Why 99% of Businesses will Increase their Digital Marketing Spending in 2019

From small businesses to the largest corporations, digital marketing investments continue to increase. According to recent reports, more than 99 percent of businesses in North America are planning to increase their digital marketing spending in 2019.

Why this is the case is for many reasons. Digital marketing touches upon all aspects of marketing in the online world, including email, social media, video, eCommerce, and more. Almost 41 percent of all businesses in North America with more than 100 employees invest more than $500,000 in digital marketing every year. Alongside these investments comes an opportunity to maximize one’s marketing dollar. Unlike offline marketing, in the digital space, there’s a lot of tools one can use to monitor whether a strategy is working or not. And, if/when it’s not, an experienced marketer knows what to do to change it or to get it working.

Why digital marketing receives such a high investment is because of the changes that occur naturally over time in the online space. Every year, there are new marketing channels being developed while other channels begin to fade out. Knowing how to maximize what’s there is an important piece of the puzzle. This is even the case with many offline marketing methods. In recent years, things like pamphlets, billboards, flyers, and print ads have seen reduced popularity because of how effective many digital marketing channels are.

In this day and age, so many of us are online constantly throughout the day. Using our smartphones, we search, watch videos, listen to podcasts, and so much more. Unlike offline strategies, when you place an ad online, it has the potential to be seen by an infinite audience. Some of the most effective marketing channels appear to be email marketing and social media marketing. Email marketing sends direct-to-consumer messages advising them of different products, services, promos, or news, and brings them back to your website for further exploration. Social media marketing works to increase the number of likes, shares, and ultimately, visibility throughout one’s social media space. These are just two of the channels marketers like to focus on.

Not every business works the same though. In some cases, email might be the recommended marketing channels to pursue while for others, it might be Instagram, Facebook, or Twitter. Then, there are some who might be advised to go after search engine placement and SEO strategies. Speaking with different companies, it’s all about your business and what your business needs. What you’re most comfortable with and what is suggested to be the most effective channel is is the recommended route.

If you’re concerned with generating a return on your marketing dollar, digital marketing comes closer to providing a guarantee than offline methods. Digital is where the vast majority of consumers are at and it’s where information is being shared today. As experienced digital marketing professionals, we know there’s a massive amount that can be done with even a small budget to generate a sufficient return.

For more information on how to get involved in digital marketing or to change your digital marketing strategies, contact a representative at Unlimited Exposure today. If you want to reach your target audience, you need to go where they are. Digital continues to be a hot space for marketing. Get on board today with a team experienced with where you need to go!

Source : http://unlimitedexposure.com/basic-digital-marketing/798-why-99-of-businesses-will-increase-their-digital-marketing-spending-in-2019.html

Is Email Marketing or Social Media a Better Investment in Marketing – read here!

Evaluating the different digital marketing channels, brands are sometimes pointed toward email marketing or social media as a ‘golden egg’. Analyzing the returns generated across both channels, it can be tough to know which one is the better investment for your brand. Though social media pulls in strong numbers, email marketing maintains somewhat stronger short-term returns.

Why email marketing outperforms social media is simple. When you’re engaged in social media marketing, one is relying on algorithms to determine success. Be it through paid ads or organic strategies, one relies on the platform to deliver the results. Instagram, Facebook, Twitter, and so many others take the same approach. Comparatively, email marketing is direct-to-consumer, initiating a conversation between your brand and the consumer with no middle man. All email marketing requires is for one to build their email list and then, learning how to capitalize on it at the right time to drive sales, generate revenues, and sign more people up.

Before anyone suggests email marketing to be way above social media, we must emphasize social media certainly has a place. There are more than 2.5 billion people across the world who use social media every month. Cultivating a strong social media presence is a part of a digital marketing strategy and there are significant returns to be generated from that. The mistake is when one thinks social media is the only way. As email marketing statistics will support, it’s far from it. There are more than 3.7 billion active email users in the world and according to recent studies analyzing consumer trends in marketing, more than 72 percent of people prefer to receive marketing messages via email rather than social media.

Consumers are open to receiving marketing messages through email. That said, junk emails are not worth tossing at your email list. It takes the right message at the right time, leveraged in the right way.

Capitalize on occasions when a user might be expecting an email. For example, if a user is expecting a confirmation email for something or if they’ve taken an action on your site that warrants a follow-up. In addition to knowing when to send an email, it’s important to tag and personalize emails to certain demographics in your email list. The more personalized and specific the email, the more likely it will be to be opened and clicked on. Lastly, make sure every word counts. Be it a welcome message or to share a promotional coupon, there’s only so much space in an email. Keeping it short, sweet, and useful should be a major strategy to writing these. The last thing you want is for a customer to have to scroll through a ton of info.

Needless to say, there’s no shortage of avenues to go down for brands to market to their target audience. If you’re looking to make the most of either email marketing or social media opportunities, we can help. Unlimited Exposure is an experienced team of marketers and we know how to get the most out of all available digital channels. If your website is not generating for you the kind of returns you want, it might be time to hire an expert digital marketer to tackle the problem. Speak with an Unlimited Exposure representative today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/797-is-email-marketing-or-social-media-a-better-investment-in-marketing-%E2%80%93-read-here.html

Integrating Online and Offline Marketing Messaging is the Way to Success

For the best business results, online and offline marketing messaging should be consistent and integrative. Though online and offline are two very different worlds, to succeed locally and globally, small businesses need to create a seamless transition for prospective customers. No matter which collection of marketing you favor, both are integral to contemporary business success.

As a digital marketing company, we are evidently very much supporters of going after online markets rather than offline. After all, the digital space is where a lot of the audience growth is and it’s where consumers are at. If you want to build a brand successfully, online is absolutely where one needs to pay attention to.

For larger businesses and/or localized businesses though, they may also see some return on TV ads, print ads, and similar offline targeting. Despite the fact that digital marketing is where a lot of attention is paid, offline still has some value.

Now, in terms of building a seamless transition in the eyes of the consumer, there’s a few easy ways to do this. Much in the same way you might design your website, you want to use the same logo, colors, and general design structure across all your marketing. If a consumer is attracted to your brand based off an offline advertisement and then, they go online and see your visual representation to be different, that can be confusing. That’s not what you want. Subsequently, any offline ad that directs a consumer online should do so with a purpose, such as visiting your website to procure a specific coupon code or something similar.

It also bears noting how some offline and online platforms are beginning to blur together. For example, many newspapers are in part or in process of moving online. TV is also becoming increasingly digitized. As more channels like these converge, it’s going to become increasingly the case where offline and online marketing is one. In some instances, you may not know where your next customer is coming from. The awareness a customer has from your brand may be generated offline. The same can be said about the other stages of marketing – engagement, intent, and conversion. This makes it all the more important to ensure seamless integration across online and offline marketing messaging.

As we believe there to be a much higher upside to digital marketing, we believe in building strategies around online. This way, offline is secondary and can be crafted around what you already have planned for online lead generation. Digital marketing has so many possible channels to dig into, including email, social media, eCommerce, SEO, and others. If you’re serious about potentially building long-term momentum, digital is the way to go. What’s released digitally does not an expiration date. As digital content remains online for the long-term, it can continue generating leads for months and potentially, years to come. There’s something to be said for that.

If you want to learn more about how to build an effective digital marketing strategy, contact a representative at Unlimited Exposure today. Experts across numerous different online marketing strategies, we know the value of integration between online and offline. From awareness through to engagement, intent, and conversion, we can help generate real long-term results for your company. Speak with Unlimited Exposure today for more information!

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