New and existing business owners are beaten over the head every day with the advantages of digital marketing. Sometimes though, digital marketing has actually been a bad thing for some businesses. It’s easy for a company to make all kinds of promises about boosting company’s growth and yet, so much more difficult to deliver on these claims. If digital marketing has done you wrong in the past or if you have concerns about hiring a digital marketing agency, keep this list in mind. Browse below for a quick recap of 4 things digital marketing may get wrong about your business.

1 – Difficult-to-understand jargon doesn’t count for a thing

Some digital marketing agencies may think you’ll be satisfied hearing a bunch of terms you don’t understand. They’ll try to confuse you by using abbreviations with no context or by diverting your attention away from the bad numbers to highlight the good numbers. These are bad habits to have for a marketing company. If you don’t feel like your digital marketing agency is able to communicate with you in a clear and open fashion, tell them to hit the bricks!

2 – Laying blame on everything but themselves

When a digital marketing company doesn’t deliver the results they promised, some may lay blame on everything but themselves. In the past, we’ve worked with clients who have had negative experiences with companies going so far as to blame the client. Though there may be a way to explain why a certain marketing strategy did not work out as expected, no digital marketer should blame anyone but themselves. If they’re ready to blame you and/or not accept responsibility for their failure, it’s time to walk away from the relationship. Your business deserves better.

3 – Impressing you with false expectations of success

Digital marketing companies can lie about having ‘amazing techniques’, ‘growth-hacks’, and more in order to sign you to a contract. They’ll make big promises to get your cash but you’ll never see the results they promise. If a digital marketing company is making unrealistic claims or is unable to explain how they intend to generate the success they promise, walk away. Raising expectations and creating false hopes is the ultimate no-no in the marketing world. Any relationship with a digital marketer should be built off of honesty and performance – not false promises.

4 – Not doing enough to help your business succeed

When a digital marketing partnership is generating some level of growth, some marketers may be satisfied with that. As satisfaction sets in, it could come with a level of comfort and laziness that could hurt growth in the long run. Though it can take months to generate digital marketing success, be sure to establish clear performance targets for them to meet. If a marketing company fails to meet the standards you’ve set and if you’re unsatisfied with their reasoning, cut them loose. Long-term, multi-year fixed contracts is an easy excuse for some marketing companies to get lazy.

Keep in mind that what we’ve shared here are examples of bad marketing companies. Contrary to how these guys operate, Unlimited Exposure has built its digital marketing success off of being open and honest in our communications, working harder than anyone for our clients, setting realistic expectations, and achieving what we set out to do. If you’re ready to connect with an established successful Toronto-based digital marketing company, contact a representative at Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/729-4-things-digital-marketing-gets-wrong-about-your-business.html

4 Key Strategies to use when marketing to under-30 Millennials

 Tech-savvy under-30 millennials come with a number of stereotypes attached to their name, such as being ‘cheap’, shopping online, and being constantly engaged in their smartphones. This aside, if a brand wishes to market to millennials, it takes looking beyond these myths and digging into the facts of marketing to millennials.

The facts are that millennials are considered to be the generation born between 1981 and 1996. Approximately 50 percent of them have attended or graduated from college or university. They are the first generation to have grown up in and around household computers, the Internet, and technology. In most cases, you may see millennials willing to spend more than previous generations on seemingly casual purchases, outspending other generations significantly. Any brand inexperienced with marketing to millennials can start with these 4 key strategies.

Creativity impresses

Creativity in marketing performs better than traditional advertising with millennials. To this demographic, traditional advertising is something they will simply ignore. Naturally, they filter out advertising and instead, know how to skim to find the information they want. To capture their attention, creativity is needed. Consider using topical events, buzz surrounding products or services, or to tap into millennials interest in share-friendly items.

High quality video content

Approximately 81 percent of millennials use video to conduct research prior to making a purchase. In addition to this, millennials consumer more online video than anyone. Any brand seeking a millennial audience should engage with video to some degree in their marketing strategy. A small series of four-minute high quality videos is more than enough, in a lot of cases. Consider producing quality over quantity. A few really great videos are more effective than a few dozen.

There are different types of millennials

Create segmentations of millennial markets because not all people in this demographic will respond to the same messaging. To maximize results, different campaigns are going to have to be used to appeal to different categories of millennials. Go beyond age. Create a full profile of the kinds of people you are seeking to tap into.

Support a cause

Supporting a charitable cause is a great opportunity for businesses to contribute to their communities and connect with millennials. Among the more common threads and similarities among many millennials is that they appreciate and respond to messaging regarding social causes.

By 2019, millennials will become the largest living generation on the planet. As they continue to age and grow, new trends are sure to emerge. In response to those, marketing is going to need to change to accommodate. There are some big opportunities around the corner however in order to survive, brands are going to have to adapt to the new generation. As a premiere digital marketing company, we’ve helped countless brands reach new audiences across all demographics. If you haven’t already tapped into the millennial demographic and have an interest in it, Unlimited Exposure can help. In weeks, earn the loyalty and business of millennials, and begin seeing real results.

Specializing in digital marketing, search engine optimization (SEO), video marketing, eCommerce, and more, speak with a representative today to find out more information on what you can do to elevate your brand in the eyes of millennials.

Source : http://unlimitedexposure.com/basic-digital-marketing/728-4-key-strategies-to-use-when-marketing-to-under-30-millennials.html

3 Apps to Support, Monitor, and Maximize your Digital Marketing Campaign

Using apps on your smartphone, tablet, and computer to monitor digital marketing campaigns is a smart idea. Instantly tap into real-time data and see whether a strategy is working or not. If a digital marketing strategy is working, great! If not, you’ll have the insights to change it. Though some apps might claim to automate marketing campaigns, that’s not what we’re trying to do with apps. In large part, digital marketing is not something to be automated. That said, apps can be used to provide better monitoring and to maximize a strategy while it’s working.

App 1 – ‘Seriate’ for the Instagram-specific user

If your digital marketing strategy does not involve Instagram, consider skipping this one. For those that do use Instagram, it’s a highly competitive environment. As one of the most popular social media platforms out there, Instagram is not so easy to use particularly from desktops. ‘Seriate’ is an app that allows an Instagram user to create posts, schedule posts, and make posts across multiple accounts at the same time. The automation capability of Seriate makes it easy to coordinate an Instagram marketing campaign. Sort and repost based on hashtags, geographic location, or set up likes, follows, and direct messages, and automate it all!

App 2 – ‘Ojoola’ for social media marketing

There are a lot of different social media marketing apps out there. Why we choose Ojoola is because as a digital marketing support app, it’s got a lot of power and capability behind it. Set up and automate posts across more than 20 different social media platforms, including YouTube, Facebook, Reddit, Flickr, Imgur, LinkedIn, Twitter, Pinterest, and others. Through Ojoola, one can easily monitor social media activity and respond to messages across multiple accounts. Create email list, templates, and more. For social media marketing campaigns making use of three or more platforms, an app like Ojoola is a necessary monitoring tool.

App 3 – ‘Flack’ for email marketing

For eCommerce businesses, retail, and any website selling product or services online, digital marketing can still build off email in some pretty big ways. The ROI for email marketing is one of the highest, of all digital channels. Flack provides a marketer the chance to automate email campaigns, including targeting an audience base, configuring and launching emails, creating automatic email responses to those connecting with you, and tracking how well a marketing campaign is doing.

Browse other digital marketing apps

Considering these three apps and others, you can radically change the way you digitally market. Remember, we are all working from limited time and resources so it’s important to know how to maximize your efforts. For those that don’t, they may spend hours on menial tasks they don’t need to do. Be sure to look these apps up for yourself and consider if they do anything to help with the heavy lifting. To this point, there are new digital marketing apps coming out every month – some more helpful than others. Examine what’s available through your local app store to get more insight into what might work for your website.

For more information on digital marketing and how to use apps to maximize yours, speak with Unlimited Exposure today. As a premiere Toronto digital marketing agency, we specialize in SEO, social media marketing, email marketing, and more, giving businesses real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/727-3-apps-to-support,-monitor,-and-maximize-your-digital-marketing-campaign.html

Tips, Tricks, and Strategies to Maximize eCommerce Success in Canada, the US, and Abroad

eCommerce success in Canada, the US, and internationally is hard to achieve with big players like Amazon already dominating this space and more corporate retail names moving in. If you’re selling eCommerce product in any category, your success depends on you being very, very good at what you do. If you haven’t already, we recommend hiring a digital eCommerce marketing company to ensure you receive the support and guidance you need to succeed.

Using a multi-channel sales approach is often what works best for start-up eCommerce brands. Tap into as many possible relevant streams as you can to advertise product. Ensure the online shopping experience is strong and seamless, and that no matter how a visitor gets to your site, that they find everything they’re looking for and more. Don’t make promises you can’t keep and be clear about shipping info, delivery time, and any customer service-related contact info.

A great technique that many smaller eCommerce brands have been using is personalizing the shopping experience. For customers that are returning to your eCommerce site, use things like purchase history, visited products, geographic location, demographic profile, market trends, or any earlier brand interactions you may have on file. By using this information to build content, there’s a better chance you can close on repeat eCommerce sales.

If you’re really looking for tips and tricks for eCommerce success, almost nothing comes close to having a mobile responsive design. More eCommerce shoppers are coming from smartphones, tablets, and similar mobile devices, rather than desktop platforms. Therefore, you need a mobile website that performs to the highest efficiency. Viewing and buying habits are changing, and more shoppers are moving to mobile responsive eCommerce. Some of the challenges an eCommerce site faces in being mobile responsive is adapting screen size, and ensuring navigation is equally flawless on both desktop and mobile platforms. Keeping this in mind, one must maximize ease of use, optimize for conversion, ensure customers have the ability to save and share products, and optimize for speed.

Looking at how consumer behaviour continues to change, voice search is a trend difficult to ignore. When building out social media marketing or content marketing, keep voice search in mind. For example, users are more likely to use long-tail questions than keywords to voice search. The more intuitive, natural, and engaging your eCommerce company’s content is, the more likely you may be able to pick up some additional attention through organic channels.

Building an eCommerce site, ideally, you want to make sure you know as much as you can about how to maximize the platform you’re using. Be it Shopify, WooCommerce, Magento, or something else, considerations need to be made regarding the amount of product data you’ll be loading in, plug-ins, integrations, multi-language function, multi-currency support, and more. Thankfully, if you’re working with an experienced eCommerce digital marketing company, they should have sufficient knowledge of how to make the most from the platform you’re using.

For more information how to successfully maximize an eCommerce site, speak with a representative at Unlimited Exposure. We can help in finding your best customers, focusing on high-value sales, optimizing the marketing messaging, and ensuring you see real results. Turn your eCommerce site into an amazing hub of traffic and revenue!

Source : http://unlimitedexposure.com/basic-digital-marketing/726-tips,-tricks,-and-strategies-to-maximize-ecommerce-success-in-canada,-the-us,-and-abroad.html

Most Effective Digital Marketing Strategies to use in 2018 and 2019

Digital marketing has made some pretty sizeable shifts on a near annual basis. For example, in the last few years alone, mobile has become the largest spending category of digital marketing, more than half of people are now using voice search regularly, social media marketing has become the go-to strategy for business-to-consumer marketing, and LinkedIn has established itself as the top marketing channel for business-to-business marketing. As consumer behaviour changes so must the digital marketing strategies we use.

Develop more focused, personalized content

The more high quality content you create across diverse categories of media – such as social media, video, photos, infographics, and interactive graphics – the better. Remember, there’s intense competition that needs to be overcome. Every competitor wants your audience’s attention. Therefore, give some thought to creating more specific, focused content that serves underserved sub-niches in your audience. Appeal to a range of groups. Don’t go too far out however take some time to create subset categories of your audience to serve. Niche marketing is key to growing and serving an audience, especially for brands that are going big.

Identifying voice search-specific SEO strategies

By the end of the decade, more than 50 percent of all searches will be done via voice search. When consumers search by voice, they tend to search in long-tail questions more than keywords. That means crafting voice-friendly SEO content that will get your website first place in voice searches. As we craft voice search SEO content, this should involve employing specific, concise answers to questions, ensuring website design and coding is optimized to voice search, and researching question keywords. As we move further towards a voice search-first search engine infrastructure, these strategies will become ever more prominent.

Millennials want to see their needs satisfied

Millennials use the Internet more than any other group. Millennials want short and sweet, no time wasted. For a digital marketing strategy, this means moving beyond simple keywords and using more natural language, more direct information, and keeping things to the point. There are also many ways to successfully hang onto a user’s attention, including through video, infographics, social media share statistics, and directing them to an app download. Assuming your product or service is targeting millennials, heed to their preferences and behaviours.

The integration of artificial intelligence (AI)

Automated AI, such as chat bots, are used by small businesses and major corporations alike. They help customers, improve service ratings, and provide easy ways to make a website visit more pleasurable. Consider AI bots to interact with website visitors, use bots to increase the number of leads by identifying customers in the sales funnel and assisting conversions, and use them to personalize the website experience. Customers love AI bots when they’re able to help answer questions, locate information, or direct them to a real customer service rep to resolve an issue.

These are some of the most effective digital marketing strategies in 2018. As we head into 2019 within the next six months, these trends can be expected to continue on. Though we expect changes along the way, we can say with some confidence that these four things are not going to go away any time soon. To maximize your digital marketing efforts, contact a representative at Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/725-most-effective-digital-marketing-strategies-to-use-in-2018-and-2019.html

Is it Time for your Business to hire an SEO Marketing Expert – a Discussion

Should you hire an SEO expert for your business – this is an important question. SEO is a highly competitive marketing category. After all, consumers are so much more likely to click on the first or second Google search result than those further down the page. The competition is strong for those placements. According to some estimates, the first search result gets as much as 47 percent of all clicks and the first three results total get up to 60 percent of total clicks.

When entrepreneurs and small business start with SEO, a lot of them make an attempt of it on their own. Despite this, it takes years of experience and experimenting to get one’s SEO skills just right. As algorithms change annually, expertise is not easily won. Even with the tremendous amount of SEO courses and tools out there, expertise is not necessarily going to come. For this reason, there comes a point where most small business owners acknowledge that they might need an SEO marketing expert to help them get the results for their business that they can’t get for themselves.

Let’s be clear in saying hiring a digital marketing agency or an SEO marketing expert, this is not giving up – this is buying in. Bad, ineffective SEO practices cost time and money. By hiring someone who does this professionally, you can finally begin tapping into the real results that are possible in search engine optimized website design and content. Learning good SEO takes an expert’s guidance, in most cases. By investing in this effort, you’ll have someone on the edge of the latest trends in the industry, giving you the same or greater advantage than competitors.

There is no way to trick Google into placing you higher on their search engine. Anyone who tries to sell themselves on these type of SEO games will not only fail in getting you real results but inevitably, when Google finds out, your site will be penalized in some big ways. Prioritizing SEO with an experienced agency, you’ll find the right ways to rank high on search engines and succeed beyond the competition. Clever use of keywords is not enough. It takes a lot of time, effort, insight, and monitoring to get strategies just right. If your business is web-based, generates most of its leads online, or is eCommerce, search engine optimization will be a necessary component to your success.

There are never going to be any guarantees when it comes to hiring an SEO marketing expert. Results can be challenged by changing algorithms, consumer behaviour, and/or trends. Ideally, you want to find an SEO marketing company who will stick with you through thick and thin. You will also want someone who can help identify the purpose of your SEO marketing and who can define how to measure a strategy’s success.

The ultimate ‘question behind the question’ when deciding whether to hire an SEO marketing agency is if you want to invest the time, energy, and money to attempt it yourself. In most cases, small businesses are far better off partnering with an SEO marketing agency who have a more advanced knowledge in the industry and who will know how to maximize your marketing dollar.

If you’re considering hiring a digital marketing agency specializing in SEO, contact Unlimited Exposure today to speak with a representative. We promise real results in improving your SEO, increasing revenues, and providing extensive management of your online reputation!

Source : http://unlimitedexposure.com/basic-digital-marketing/724-is-it-time-for-your-business-to-hire-an-seo-marketing-expert-%E2%80%93-a-discussion.html

How to Work with Influencers to Boost your Brand Exposure

 Word-of-mouth has always been a very persuasive marketing technique. Throughout the years as marketing trends have come and gone, a recommendation from someone we trust is still tremendously influential.

Today, social media and communication tech via the Internet has meant more connection between human beings. In response, this has given rise to YouTubers, bloggers, and influencers – categories of people that never existed prior. By partnering with relevant influencers in these areas and others, there’s the potential to tap into word-of-mouth marketing in a very contemporary way.

Influencer marketing is essentially about using an influencer to recommend your product, service, or brand to their audience. Despite how good this sounds, there are plenty of ways to do this ineffectively. Therefore, finding the right influencers is key to maximizing your marketing dollar.

The first rule of working with influencers to boost brand exposure is to bring your influencer some value. Few people are going to want to do any sort of influencer promotion for free. Consider offering them a product or service for free, or a dollar mount. That way, you can express your thanks for their assistance and give them something to be excited about. This also gets them invested in the promotions process, creating a want in them to do right by you.

The second thing you want to keep in mind is you want to find an influencer that’s the right fit. Asking an influencer with no relevant relationship to your brand, products, or services to promote is unlikely to get you any new customers. By picking any influencer on their own, you’ll just be wasting their time and your money. Forego a low return on investment by doing your research and finding the right influencers relevant to your marketplace.

The last thing we want to suggest regarding influencer marketing is to consider how many followers an influencer has and, more importantly, to examine their engagement levels. There are plenty of social media accounts out there with hundreds of thousands of followers who receive very low engagement. For example, would you prefer someone with 400,000 followers and 600 likes per post, or someone with 10,000 followers and 2,000 likes per post – the answer should be clear. Always go for engagement numbers over followers. Just because someone has built a following, this doesn’t mean their engagement is high.

When influencer marketing is successful, brand exposure can be expanded rather quickly. Influencer marketing is not uncommon either so contacting an influencer should not be unexpected on their end.

So remember to make them an influencer an offer with some value attached, to ensure you’ve found the right influencer for your target market, and to consider their level of engagement on social media posts. This year, everyone from small businesses to major multi-national corporations will tap into influencer marketing. Studies have shown influencer marketing to be successful at boosting brand awareness, reaching new audiences, and improving brand advocacy. There’s no reason you shouldn’t afford your brand the same advantages that so many others have.

For more information on the absolute essentials of influencer marketing, speak with a representative at Unlimited Exposure. As a premiere digital marketing agency, we would be more than happy to establish key marketing relationships to advance your brand in the local marketplace.

Source : http://unlimitedexposure.com/basic-digital-marketing/723-how-to-work-with-influencers-to-boost-your-brand-exposure.html

Creating the Snowball Effect in Social Media Marketing beginning with a single Facebook Post

As organic traffic algorithms have changed drastically in the past decade, it’s harder than ever to get social media content in front of the people you want. Though paid social media marketing is one option, if there are organic opportunities to monetize, these can be equally fruitful. As sites like Facebook, Instagram, and YouTube continue to change the way they monetize and spread marketing messages, it’s up to us to ultimately adapt.

 

If one believes social media is about creating momentum in conversation, one of the best places we suggest starting is on Facebook. Bringing together the best features of Instagram, YouTube, Snapchat, Twitter, and more platforms, Facebook is a great place to post video, photos, graphics, and text. By putting together a high quality Facebook post that can then be transferred and shared across other social media platforms, this provides a good hub to work from.

One of the most effective Facebook posts a brand can make is video. Producing a high quality, short, and engaging video that is optimized for sharing is highly recommended. Text is relatively easy to write and has its place, and so do images and graphics. A video however shows a higher level of commitment and professionalism. Videos require more care, effort, and planning to pull off, and thus, to the audience, a video can appear more meaningful.

The important thing to remember when it comes to posting on Facebook is that it’s still going to take a lot of effort and, in all likelihood, a paid marketing plan. Short, engaging videos work though. They’re easy to consume, easy to share, and they don’t ask a lot from the consumer. As frustrating as Facebook algorithms can be, consider combining a small sponsored paid advertisement with your content. By doing so, you’ll ensure it gets your video in front of targeted users. From there, if the quality of content is high, the sharing potential should be there and the return you see on your investment should speak for itself.

Even a financial commitment of something as small as $10 or $20 can go a long way in pushing content out in front of users. As long as you have the right content to back up your investment, you can get by with a small investment like this. The ultimate goal should be to produce the best quality content and to get it out there in front of people. Keeping that in consideration, the social media snowball effect is instigated by spreading the word across multiple platforms. That means taking the same video and applying it individually or from a hub like Facebook across platforms such as Instagram, Twitter, YouTube, and more.

The more hits, shares, and followers you receive from your video, the more conversation that creates and in a few weeks or months, potentially you can follow it up with another. If producing another video is not in the cards, consider a graphic, image, or series of blogs. All of this can be used to contribute to the conversation and grow momentum. As long as you have momentum on your side, that’s tremendously helpful in generating social media likes, shares, and follows.

For more information on how to jumpstart your social media marketing, speak with a representative at Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/722-creating-the-snowball-effect-in-social-media-marketing-beginning-with-a-single-facebook-post.html

4 Tactics to Choosing the Right Commercial Cleaning Company

Choosing the right professional cleaning company to oversee your property or facility is not always an easy choice. Thorough researching is oftentimes required however knowing what to look for makes the process that much faster. For property managers looking for confidence knowing they’ve selected the right commercial cleaning company, here’s four tactics we suggest employing.

#1 – Seeking experience over other factors

Looking for companies with years of experience and a reputation in the community is helpful. The longer they have been around, the more likely they will have reviews somewhere online to see or they may even be able to recommend some references. In addition, the more experienced they are, the more certain you can be that they can provide a thorough clean. Depending on skill level, some cleaners can prove to be less than ideal. The fact that every building comes with its own differences in cleaning requirements means you need someone who is highly knowledgeable in cleaning your building type, be it a commercial, industrial, office, or institutional setting.

#2 – Knowing what services are to be provided

Not every company comes with the same defined standards and services. Always ask what is included in a commercial cleaning company’s quote and don’t hesitate to inquire on any additional services they may charge for. There may be more specific cleaning services you require, such as carpet and upholstery cleaning, hard floor cleaning, power washing, special event cleaning, and/or touch point cleaning. For these services, you will need to specifically request them. This may require having to search elsewhere for a company with a full suite of services, capable of accommodating not only the day-to-day requirements of your space but the monthly, seasonal, and annual cleaning needs that come up.

#3 – Eco-conscious green materials and practices

Any commercial cleaning company committed to providing the highest quality service possible should be using eco-friendly products, materials, and practices. Inquire about products and packaging, microfiber technology, and equipment used. Ask about the specific cleaning supplies that they intend to use. Commercial cleaning should subsequently involve minimizing any negative impact on the environemtn and reducing exposure to harmful cleaning residues.

#4 – The company’s standards of service and qualifications

Every commercial cleaning company should be committed to standards of excellence. If you feel you are not getting the best possible cleaning service, consider looking for a more qualified company. Commercial cleaners should have certifications to their name, in addition to being bonded and insured. Details regarding cleans should be logged appropriately, be it on paper or in software formats, including dates and times of work, inspection results, and special work orders. If any problems arise in the quality of cleaning, address it as soon as possible with your commercial cleaning company. If a resolution is not able to be found, it may be time to move on.

Choosing the right commercial cleaning company, using these four tactics, makes it all a heck of a lot easier. There are plenty of commercial cleaning companies out there promising quality cleaning services however not all will deliver on their promises and, for more unique cleaning requirements, not all will be able to meet that standard. Search for an established, experienced commercial cleaning company who uses eco-friendly cleaning products and who have the references, testimonials, and/or reviews to back up who they say they are.

Source : https://www.genesissuppliesinc.ca/4-tactics-to-choosing-the-right-commercial-cleaning-company

Content and Consistency are the 2 Guiding Rules to Long-Term Social Media marketing Success

 Long-term social media marketing strategies focus on consistent effort equating to growth. Though content and consistency seems like a simple formula for social media success, it can still take time and effort to see real results.

For an experienced social media marketing agency like Unlimited Exposure, we’ve helped social media accounts grow and establish large followings over time. Through releasing of high quality content consistently across a schedule, this forms the basis for the social media marketing strategies we use to generate results.

1 – Unmistakeably unique, high quality content

Content will always be king. Past any fancy marketing tricks a marketer may have in their pocket, if the content is not any good, it’s not going to resonate with the people. The Internet is absolutely saturated with content in text, images, and video. To succeed, a social media account needs to find a way to build content that is high quality, visually appealing, thought-provoking, and original. It needs to be content that is relevant and optimized to share amongst your target audience.

Those who do it better than anyone use content that is engaging and powerful that catch the eye. By dedicating yourself to developing only the highest quality content, you are more likely to leave an impression on the user. This encourages them to further interact with a website or product. It can take some experimenting and hard work to find the right pieces of content however the benefits are well worth it. Always put in the work to create the best possible content!

2 – Consistency in posting schedule

Even if you have high quality content, it takes more than that to build an audience. Consistency is important, not just in posting schedule but in messaging. Content should build on itself, using similar, relevant subject matter. Ideally, the content will have a similar voice and help create a dependable narrative that users can tap into.

Beyond having a consistent voice across one’s content marketing on social media, you should also have a regular posting schedule. Posting once every two weeks is not going to work. For example, a platform like Instagram has brands posting anywhere from three or four times a week to once or twice a day on the regular. It all depends on what your audience is expecting, the industry you’re in, and the kinds of products or services you are marketing.

Content + Consistency = Social Media Success

Those most successful at content and consistency are those who see the greatest results from their social media marketing campaigns. Social media followers will come to expect and rely on high quality, consistent posts, and before long, you’ll have yourself a passionate following you can grow. Keep followers engaged and attract new ones. Create a strong online presence that moves you beyond your competitors and that puts you on the way to dominating the marketplace.

Do you want to make an impression on users, clients, and customers via social media – contact Unlimited Exposure to speak with a representative. For social media accounts who have partnered with us, they’ve yielded the highest returns and biggest results. If you’ve hit a wall with your social media efforts, don’t know where to start at growing your social media, and/or want to see the same growth for your social media accounts as others have with us, don’t hesitate to reach out to Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/721-content-and-consistency-are-the-2-guiding-rules-to-long-term-social-media-marketing-success.html

Social Media Marketing Mistakes that you Cannot Afford to Make

Social media marketing can have a number of goals. Creating consistent momentum and generating leads through creative, engaging content is at the heart of this category of marketing. The luckiest may be able to tap into a viral post while the unluckiest struggle to find ways to lift dead social media posts. Needless to say, even the best of social media marketers sometimes can’t get their strategies off the ground and make mistakes.

Insisting every post is promotional

While every post is going to promote your brand, if the content of each post is purely promotional, that’s a huge turn off. Remember, social media is all about creating connection in shares and conversation. Sometimes, this means posting neutral, non-promotional posts, which could be news, tips, or how-to’s. Balance promotional posts with neutral posts. In the end, you’ll win over more customers and create more engagement.

Publishing infrequently or too often

When you publish is incredibly important. Publishing not enough means your posts are unlike to generate many fans and publishing too often only serves to alienate those who have signed on as fans. Depending on the industry you work in, there are a variety of different publishing frequencies to consider. The world’s most powerful brands stick to a common frequency by using a social media post scheduling tool.

Don’t isolate your social media from other marketing

Social media marketing is one of many channels. If you’re expecting to generate big returns solely through social media and without integrating it with other marketing channels, you might be in for a surprise. Campaigns across multiple marketing campaigns is oftentimes needed to maximize impact, build audience, and stay on top. If you’re working with a digital marketing agency or on your own, it’s important to keep track of where each marketing channel is at.

Measuring social media success with the wrong metrics

Always have a way to measure social media marketing success. Doing so will provide insight into both performance and ROI. Sometimes, you may need to slightly revise or completely change a strategy. Be sure to choose metrics that are representative of the goals you want to accomplish.

Failing to respond to negative public feedback or complaints

If someone comes to any of your social media accounts and sees complaints or negative feedback, that’s what they’re going to walk away remembering. That’s not what you want to have acting as a representation of your brand. If you want to control the conversation on social media, this means addressing the negative feedback. It’s going to inevitably happen. Don’t ignore it and don’t delete it. Respond to it directly and find a way to make it right.

Any business who’s serious about building revenues, building an audience, and creating momentum in their local marketplace are well advised to invest in social media marketing. Highly effective, social media provides a brand the chance to speak direct to the consumer.

Using the right tools and social media strategies, we believe any brand can succeed on platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and others. As long as you’re careful not to make the same mistakes and are working with an experienced social media marketing company to provide some guidance, you shouldn’t have any problems.

For more information on how to create and manage a successful social media marketing campaign, speak with a representative at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/720-social-media-marketing-mistakes-that-you-cannot-afford-to-make.html

Using Live, Limited-Time Event Marketing to support your Digital Marketing Efforts

 For those with a digital marketing plan that does not already have some form of live event plan included, evidence shows you might want to re-consider. Live events is a great advertising method to establish sense of urgency in consumers to buy.

Any business can throw a live event and it doesn’t need to be a massive extravaganza either. It can be something as simple as a 24-hour eCommerce sale. Research shows this can heavily boost your digital marketing and better connect your brand with consumers.

Every brand is going to be a little bit different in terms of what you’re selling. For a general eCommerce site working from a warehouse, having an online special sale won’t be difficult to coordinate. Now let’s say this is for a charity website. The same principle may apply in terms of creating sense of urgency using limited-time events marketing however throwing a similar sale is not necessarily possible.

Then, there are examples such as a musician’s website. If a musician is throwing three or four shows a week, this can really weigh down their events marketing. Thus, you may want to select one or two events specifically to promote and/or to focus on promoting a tour as a collection of events rather than independent individual events.

All in all, it’s an easier path for some than it is for others to engage in events marketing. What research has shown us though is that events marketing gets people excited about products, services, and branding. Events marketing gets consumers buying and fans engaging with your website. It can help increase organic traffic in searches, boost social media engagement, and comes with numerous other positive benefits.

If you’ve never had an event before celebrating something about your brand or if you’ve never fully engaged in events marketing to promote an event, every website comes with its own unique path. The best thing we can recommend is to consult with an experience digital marketing agency who knows how to promote events and to maximize the opportunity to get you the most attention possible. When done right, events marketing can get you exposure in news mentions, increase traffic, reach more of your targeted audience, provides better engagement with clientele, boosts any local SEO strategies may have, and is also likely to get you lots of links. If you know when and how to maximize your events, and don’t throw them too often, you can expect to see some big returns in your digital marketing space.

For any newbies, a simple way to jump onto events marketing is to target a specific season or holiday, such as Valentine’s Day, Thanksgiving, Halloween, or Christmas. It might also make sense to jump on the back of common sales seasons such as Black Friday. There’s also opportunities to get a little more creative such as a summer sale, back to school sale, ‘first snowfall’ sale, or to team up with local organizations for events.

For more information on how to engage in local events marketing and/or the opportunities that may exist for events marketing in the digital space, contact a representative at Unlimited Exposure today. We would be happy to evaluate your site, analyze your brand, and audit existing marketing strategies to determine where there may be opportunities to launch an event or digital marketing effort.

Source : http://unlimitedexposure.com/basic-digital-marketing/719-using-live,-limited-time-event-marketing-to-support-your-digital-marketing-efforts.html

Do you Know how to use Google Analytics to Improve your Content Marketing

The amount of data one can procure from Google Analytics is extremely helpful in determining whether a content marketing strategy is working or not. Needless to say, if you’re looking to improve your content marketing efforts, programs like Google Analytics is precisely where you want to look. There are many ways to get quality data from these programs that allow you to understand how users are engaging with one’s marketing.

Though organic search on social media is less ineffective than perhaps ever before, organic search across Google and other search engines is still a strong way to generate traffic. Getting a top search engine ranking is key to this however it’s something not easily accomplishable.

There’s so much competition for those high spots but there’s a way there. Using Google Analytics, a user has all the data they need to make informed choices on how to proceed with content marketing strategies. Google Analytics is a basic go-to to understand how users are finding your website, how much time they spend on a page, how many clicks you’re getting, and more. Through Google Analytics, you can measure how individual pages are performing, helping to determine what your most effective pieces of content are.

As one of the most important pieces of data to pay attention to, ‘bounce rate’ is a metric that will tell a lot about how effective content marketing strategies are going. In essence, the bounce rate measures how many single-page sessions occur on your site, identifying how many visitors are coming to your site and then immediately leaving. This can happen for many reasons. Perhaps they mistakenly clicked on your page, or maybe the visitor is searching for information they thought they would find from clicking on your site but that is not featured on the site. There also may be issues in your sales funnel or navigation that are in need of address. It could be any number of things.

Improving your content marketing strategies should equal to better search engine placement and higher conversion rates. Regarding search engine placement, a high quality content marketing strategy should help and oftentimes, accomplish one’s goals as long as it is being guided correctly. Then, to get those conversion rates, one must ensure that every step of the content marketing-sales funnel infrastructure is tight. Browsing different analytics programs, Google Analytics provides the engagement metrics to see whether you are on the right track. If your website is not already registered with Google Analytics, it’s worth registering.

It’s also worth remembering that improving content marketing is not a single step nor is it something that’s done once a year. Google Analytics shows there are always areas for improvement. Those who invest the time to review their analytics data will do much better than those who don’t. As a premiere Toronto digital marketing and website design agency, we always ensure we invest the time in reviewing analytics and we think every website owner should as well!

Content marketing strategies gradually adjusted have proven to provide some major results in qualifying for high search engine rankings and improving the effectiveness of one’s content marketing. There’s no reason not to take advantage of Google Analytics. Speak with a representative at Unlimited Exposure today for more information on how to improve your content marketing strategy.

Source : unlimitedexposure.com/basic-digital-marketing/718-do-you-know-how-to-use-google-analytics-to-improve-your-content-marketing.html

Can AI solve these 5 Marketing Problems that may be Affecting your Business

Augmented intelligence (AI) is going to elevate brands to heights they’ve never seen before. Though many brands have not tapped into AI yet, there are some amazing opportunities just around the corner. Here are some marketing challenges that we’ve seen a lot of brands eventually run into that we believe could be resolved using AI.

Customers who are not supporting your business in all the ways they can be.

Sometimes customers are not made aware of the different ways they can support your business. Augmented intelligence may be able to help in improving digital content response rates by determining the best keywords and areas to place ads. AI can be leveraged in this way by acknowledging and analyzing the way ads are being placed, their performance, and how they are being seen. Though most brands don’t have the opportunity to work AI like this quite yet, we hope to see the technology continue to develop in the next few years.

Customers are waiting too long on the phone and are hanging up on your business.

Marketing is about getting leads to your business however if the post-marketing infrastructure is not there to support your efforts, it can be all for nothing. There’s no excuse for customers calling in and having to wait long minutes on the phone. An AI or virtual agent can help with live chat online and/or be programmed to help make the phone wait a little more tolerable. An AI provides the opportunity to ask questions to customers, get more information, and help to fast-track a purchase of a product, service, or brand.

Leads are not generating to business revenues.

Marketing strategies are not always going to generate revenues, even if they are generating leads. If this is happening to you, the lead management process may need to be improved or you may be losing them somewhere else along the way in the sales funnel. If the infrastructure is strong and the right leads are passed to the right places, there’s no telling what can be accomplished. AIs have the potential to improve effective lead generation, ensuring leads are forwarded to the most appropriate place. AI may also be able to help in determining where the sales funnel may be going wrong.

I am spending more time gathering and assessing analytics than I am preparing marketing.

Analytics can be addicting however not all metrics are going to be relevant. If you’re spending large amounts of time combing through the data and not enough time preparing creative marketing to increase revenues, it’ll show. AI allows you to program different analytics programs and to generate automatic reports. Simple set it up, let it run, and then, take the time you would invest in finding these analytics to instead, build and produce high quality creative marketing.

My customers are not staying on my website.

If customers are not navigating through your website and are not staying, that’s a very big problem. AIs have the potential to build more helpful, intuitive website design. Using natural language, they can assist in providing answers to questions before the visitor knows to ask. They can be deployed in a number of ways to help support customers in staying on site.

For more information on how to resolve ongoing marketing troubles and/or how to maximize a digital marketing strategy for your website, please contact Unlimited Exposure to speak with a representative.

Source : http://unlimitedexposure.com/basic-digital-marketing/717-can-ai-solve-these-5-marketing-problems-that-may-be-affecting-your-business.html

4 Causes of Odors in the Restroom and how to get Rid of Them

 Restroom odors make for a terrible experience for employees and staff, and leave an even worse impression on clients and visitors. Restroom odors don’t exactly communicate a welcoming atmosphere to any stakeholder. Bad smells are associated with a dirty workplace, which is not something any business wants. For companies ready to up their game with a clean and sanitized restroom that is odor-free, read ahead. There are a few common causes of restroom orders in need of address. Thankfully, the remedies are inexpensive and thorough.

Cause #1 – Bacteria

 The top cause of odors in restrooms is bacteria, including that commonly found in urine. More applicable in men’s restrooms, it’s common for urine to find its way splashed and stained across walls and floors. If these spaces are not being cleaned regularly, bacteria build-up occurs and hence, odors. Therefore, how to get rid of bathroom bacteria comes down to regular commercial cleaning services coming in to wash the floors, and wipe down the stall walls and walls surrounding the urinals. In this case, germicide or fungicide should be used to kill the bacteria in these locations.

Cause #2 – Smell

 How can smell be the cause of odor – well, the answer is admittedly a little tough. The natural smells that occur in restrooms can compound on one another creating a less than desirable atmosphere to anyone walking in. As it pertains to urine, urinal screens are among the most effective methods at reducing urine-related smells. They also help to deodorize and control other odors in the vicinity. Selecting the right urinal screen is a matter for debate however we recommend a citrus smelling type as these are particularly effective at handling urine smells.

Cause #3 – Floor Drains

 Floor drains are among the most common causes of restroom odors that we often never think about. The truth is that floor drains end up drying out in most cases, resulting in odors from the bottom sewers coming out from beneath the floor. Too many cleaners attempt to simply spray the tops of these drains when in fact, the problem comes from much further below. An easy way to solve this is by ensuring drains are being filled with proper amounts of water on a regular basis. That way, odors from the floor drains should be kept at bay.

Cause #4 – Disinfectant Cleaners

 Disinfectant cleaners are amazing at getting rid of bacteria, tidying hard to clean regions of the restroom, and keeping odors away. When commercial cleaning companies use them incorrectly however, disinfectant cleaners can come with their own hard-to-eliminate odors. Be sure to note if this is the case, after hiring a commercial cleaning company. Any cleaner should know how to properly use disinfectant cleaners however not all necessarily do. If you believe this to be a cause of odor, contact your commercial cleaning company immediately.

To each of these four points on how to get rid of restroom odors, they all essentially come to the same conclusion – a professional and experienced commercial cleaning company is required. Every 24 hours, a cleaner should be in there, applying disinfectant, germicide, or fungicide to the needed areas. Just spraying and wiping with general cleaner is not enough to kill odors or rid a restroom of its bacteria. More thorough cleaning is required, and the only way to truly get that is by hiring a professional cleaner with the knowledge and supplies needed to get the job done.

Source : https://www.genesissuppliesinc.ca/4-causes-of-odors-in-the-restroom-and-how-to-get-rid-of-them

Are you Using these 5 Social Media Trends to Influence your eCommerce Performance

There are some amazing opportunities for eCommerce in social media. As platforms like Instagram, Facebook, and Twitter have continued to evolve, this has meant a growing body of users. When it comes to eCommerce, taking any advantage you have is integral to ensuring you’re able to succeed against competitors.

1 – Influencer marketing

Influencer marketing partners companies with social media influencers, in the hopes that these influencers add credibility and profit to the eCommerce platforms they partner with. Select an influencer with some relation to your brand or target audience, with a follower count of minimal 10,000 or more, and who are regularly engaging with their fans. Throughout 2018, influencer marketing has continued to rise as a recommended form of social media promotion.

2 – Building personalized interaction with consumers

The best advertising for your company is how you interact with your customers. By developing trusted relationships with customers, this encourages them to share and post about your brand. Using different hashtags to reach new followers, responding to comments positive and negative, and sharing user-generated content are all ways to go about this.

3 – Using augmented reality

Augmented reality is the combination of reality with filters and similar technologies. Instagram and Snapchat already have some augmented reality opportunities that may be appropriate for your site. It can be something as simple as a face filter shared on Snapchat or something more developed like the app ‘Pokemon Go’. Creating a unique and memorable AI design is sure to gain your brand some attention.

4 – Paid advertising

Any business who truly wants to succeed on social media must come to the realization that organic traffic building is not what it once was. To reach customers, paid advertising is necessary. There’s too much competition and too much to lose. Paid advertisements, thankfully, work extremely well. Facebook alone has approximately 6 million advertisers on its platforms. Customize your budget as you see fit and target the audience you want.

5 – Live video streaming

eCommerce sites may not be associated directly with live video streaming however this provides a great opportunity to advertise certain products on special or to introduce clients to your brand. Consider using live video to connect with customers in the moment and advertise. Combine this with non-live video marketing, such as a series of short YouTube videos, and you’ll have it made! When it comes to live video streaming, Facebook is easily the top social media site for this practice. That said, apps such as Periscope and Instagram might be something to consider as well.

Capitalizing on these social media digital marketing techniques

eCommerce sites would benefit greatly from influencer marketing, personalized interaction with brands, using augmented reality, paid social media advertising, and live video streaming. These growing social media trends in 2018 have been used by countless eCommerce sites to elevate their sales and ultimately, grow their brand. For new eCommerce sites, it can be a challenge to gain market share. Using these social media marketing strategies, it provides more opportunity for an eCommerce platform to get to where you want it to be.

For more information on how to grow your eCommerce site, speak with a representative at Unlimited Exposure today. As experts in eCommerce social media marketing, we provide real results and can help in building your eCommerce brand on Facebook, Instagram, Snapchat, Twitter, YouTube, LinkedIn, Pinterest, and more!

Source : http://unlimitedexposure.com/basic-digital-marketing/716-are-you-using-these-5-social-media-trends-to-influence-your-ecommerce-performance.html

How to Drive Search Engine Rankings in 2018 with strong SEO Strategies

Every year it seems like there’s a new key ranking factor driving where websites rank on Google. A few years ago, it was mobile usability and last year, it was the craze surrounding ‘HTTPS’ sites. In 2018, mobile responsiveness and loading speed are among the top factors, and who knows what it will be next year.

So when it comes to driving search engine rankings today and in the future, knowing what key search engine optimization (SEO) strategies to use is central to accomplishing the task at-hand. Here are a few strategies you may want to keep in mind!

Knowing the users’ Search Intent to drive Organic Traffic

If you want to increase your traffic, consider reshaping your SEO strategies and accompanying content to align with the intent of the searcher. After all, if you know what people want from you, you can work to deliver it. To get this information, you’ll have to delve into Google Analytics.

High Quality Keyword Research to support Creating Content

Keyword research is still valuable in today’s SEO because it provides a map on which content can be created. By engaging in competitor research and data mining, you may kind untapped keywords to take advantage of. Some sites have seen as much as an eighty percent spike in traffic after doing this.

High Quality Content on your Website and Blog

High quality content still matters. Having those keywords across your website still holds some decent power. Building out pages without delivering creative, original content to the user can be a huge mistake. Even eCommerce giants like Amazon to tech giants like Apple employ these strategies. By providing quality content to your visitors, you should be able to successfully lower your bounce rate and increase stats like time-on-page.

Tapping into Voice Search

As Siri, Alexa, Cortana, and numerous voice assistants have hit the market, so many of these users are completing voice searches daily. That means changing the way we build content to match this new consumer behaviour. This includes thinking about the types of questions consumers ask voice search, understanding the geographical component of many voice queries, and more.

Using rich snippets

Rich snippets utilize schema to mark up text and data, maximizing visibility on engines such as Google. Rich snippets may also include photos or ratings on a result, such as if it’s a product, recipe, or media. Numerous studies have shown these increase click-through rates and help to establish perceptions of quality in the eyes of the visitor.

Mobile-friendliness is an increasingly dominating factor

Driving search engine rankings must involve being aware of a site’s mobile version. A responsive website is considered the recommended mobile format, as it cues algorithms to accurately assign indexing properties to the page. This makes it easier for search engines to scan and do their job as it pertains to classifying your site in their rankings. As long as you follow Google’s guidelines on mobile usability, and ensure that content is identical on both desktop and mobile, this is a technique that works wonders.

Investing the time to satisfy Google and similar search engines’ standards of SEO is a strong recommendation if their rankings are a priority for you. For more information on how to build your SEO marketing and see results unlike anything you’ve seen, visit Unlimited Exposure today to speak with a representative.

Source : http://unlimitedexposure.com/basic-digital-marketing/715-how-to-drive-search-engine-rankings-in-2018-with-strong-seo-strategies.html

6 Mistakes your Website’s Marketing can Make and How to Avoid them!

 Knowing how to execute a web design and marketing strategy is a science and an art onto itself. It takes skill, patience, and energy to ensure that it’s being done correctly. By knowing where others have gone wrong, thankfully, much time and effort can be saved. Instead of losing money on the same mistakes numerous others have made, take a quick read through our list. These are the top six mistakes that your website’s marketing might be making and how to avoid them.

1 – A lack of clear marketing objectives

The big thing with marketing is that you need to know the result you’re chasing. Identify where existing web marketing strategies might be falling short and know what you want to accomplish. For some, that might mean increasing site visits while for others, it could mean increasing leads and/or increasing sales revenues. By knowing the goals you’re chasing, you can actively ensure strategies are steering everything in the right direction.

2 – Moving too quickly and not investing the time to plan

Move slow with your web marketing and ensure you take the time to plan out a proper strategy. This involves auditing the performance of your current website and any ongoing strategies, defining the target audience, acknowledging where your competitors are, reviewing the site content you have, and identifying different ways that you might be able to achieve your long-term web marketing goals. Please note that this is oftentimes done alongside a digital marketing company.

3 – Identifying your key metrics to evaluate

Invest in installing the proper analytics infrastructure to ensure you have all the data readily available to monitor the success of your website. Some of the more common KPIs that web marketers focus on include page views, visitors, bounce rate, time on site, pages per session, conversion rates, and site speed. Each of these are important for their own reason and there may be others you wish to add to the list, depending on what your short-term goals are.

4 – Lack of special skills to implement

As wonderful as your marketing ideas may be, if you do not have the technical expertise to implement them in the most impactful way, they may fall flat. For many website owners, they do their own marketing instead of hiring a digital marketing agency and these are the kinds of results they see. If the scope and requirements of your marketing falls outside the boundaries of one’s experience or knowledge, it’s integral to ensure a digital agency is hired to oversee it.

5 – Failing to invest enough of a budget to see results

As cheap as it can be to design a website today, to meet marketing objectives, you will likely require more than the bare minimum. Advanced and customizable features under the watchful eye of a digital marketing company may be a higher expense however the return makes it far worth it, in most cases. Be sure to set an appropriate marketing budget, taking into consideration the goals you are trying to achieve.

6 – Thinking the results will be instant

The last common mistake your website’s marketing may be making is thinking that results will begin pouring in on day one. Marketing takes times, requires multiple steps, and is dependent upon many processes coming together. Though you may see an initial bump in traffic or an increase in a similar metric, it oftentimes will take months to get the full impact of a marketing plan.

See website marketing success today with Unlimited Exposure. We promise real results in the short-term and long-term, helping to elevate your website’s profits to new heights!

Source : http://unlimitedexposure.com/basic-digital-marketing/714-6-mistakes-your-website%E2%80%99s-marketing-can-make-and-how-to-avoid-them.html

4 Key Questions to Ask yourself when Developing your Website Design

 Website design is a great opportunity to express your brand, what it stands for, and to embed consumer behaviour-based strategies. Sometimes, you may end up with a website design that you’re not happy with and/or that’s not performing up to standard. For those that already have a website or are in the process of developing their first, there are some strong questions you want to ask yourself. So any time you’re designing a new website or re-designing an existing one, it’s important to set some objectives for what you want to accomplish.

Identifying Basic, Background Information

Ask yourself to identify background information prior to jumping in. Identify the target audience, the purpose of your website, what your company’s core values are, what makes you different from the competition, why consumers should choose you over the competition, if you have any visual colors or typography you want to use, if there are other marketing materials that your website will need to match, and if there are any designs related or unrelated that you enjoy.

Defining the Specifications of your Website

There are numerous specification questions that need to be answered when designing a website, including getting a host provider, whether you will need an SSL certificate, how your website will announce a site’s use of cookies, if there will be planning in place to handle any traffic spikes, how many pages you want your site to be, when you will have content for the website ready, who will format that content, and what type of content you hope to publish on the site.

Deciding on what Features and Functionality you want

Every website comes with a basic set of features users might expect to find. Deciding on what features and what kind of functionality you want for your website is dependent upon many things. Just some of the questions you may want to ask yourself is if you require live chat, if there are special accessibility needs, multi-language translation, if you need a shopping cart for eCommerce, if you want a blog or forum, if you want comments on your blog posts, if you’ll need users to log in, and how many forms you want to embed into the design of your site.

Analytics

The last set of questions you want to contemplate is how you will measure your website’s success. Think about what and how many Analytics accounts you want, what specific KPIs you’ll be measuring, and what types of data you want to review and when (i.e. weekly, monthly, annually). Though these questions are not in direct association with your website design, they’re going to influence it over time and be able to tell you if your design is effective towards your goals.

Take the time to review these questions and be sure to provide clear answers about the requirements. Prior to any website launch, you want to know as much as you can about what you’re selling and the purpose of your website. Doing so will save you time and money in the long run, and ensure you put your absolute best foot forward towards seeing the success you deserve.

For more information about web design, digital marketing, and how to maximize your website’s success, please speak with a representative at Unlimited Exposure today. Before moving ahead on a website, we can help in advising on key project elements ensuring your site is built for long-term profitability.
Source : http://unlimitedexposure.com/basic-digital-marketing/713-4-key-questions-to-ask-yourself-when-developing-your-website-design.html