5 Ways to keep your Website Conversion-Friendly and generating Real Results!

The ultimate marketing tool for your small business is a website. When successfully built, a website is easily the best salesperson you’ll ever have. A website can act as a net by which to gather new customers, can entice past customers to continue their relationship with your company, and is your very own online business card legitimizing your business and its operations. Here are 5 ways to keep things conversion-friendly and to help you generate tremendous results.

Simple, intuitive navigation

Any visitor who comes to your website wants to find useful, relevant information. Bad navigation that separates them from acquiring that information will send them into the arms of your competitors. Easy navigation through your site’s contents is imperative. Information pages, product descriptions, customer service contact information, and anything else relevant should be readily accessible. There should be no confusion, from a customer’s perspective.

A clear message on every page

When a prospective customer visits your page, you only have roughly 59 seconds to secure their interest. Every page on your website should be designed with a clear message in mind, communicating simple, relevant information. The home page and any landing pages should be designed with intense care, presenting products and services, your company’s mission, and communicating lifestyle. From the very second they log onto your page, there should be no guesswork as to where they are or how to find what they’re looking for.

Fast loading times

Be it on a laptop, smartphone, or tablet, slow loading times will kill your conversions. We are all impatient. More than 40 percent of visitors, on average, will leave your website if it takes longer than 3 seconds to load. For eCommerce sites, it’s not uncommon for load times to be longer than 3 seconds. For any site though, load times are something to examine and work on. This is where an experienced web design company would come into play. They can optimize loading times, ensuring customers are pleased. Also, Google rewards quickly loading sites with higher search engine placement so it’ll help your SEO as well!

No video autoplay

Video marketing is all the rage today with websites signing up for YouTube and sharing media via Instagram regularly. For any embedded videos on your site, be sure to turn off autoplay. According to a recent survey, more than 70 percent of website users find video autoplay to be more of a turn-off than anything helpful. The same thing applies to audio autoplay. In general, anything that is forced onto the user without their consent, they’re likely to reject. Think U2’s Songs of Innocence which was gifted through Apple’s platforms in 2014. That’s not the vibe you want to set.

Be active on your website

A website works best when it’s active so be sure to post news regularly, update the blog on scheduled days, and ensure the information on your site is always up to date. There’s no need to overdo the updates however ensuring you go over things once per week is a good start. Think new, relevant blogs as well as updating sales and promotions, changing out featured projects on your main page, and more.

For more information on how you can build and successfully market your website, visit Unlimited Exposure. Using hundreds of techniques to optimize your website, instantly attract more visitors and begin reaping the rewards!

Source : http://unlimitedexposure.com/basic-digital-marketing/702-5-ways-to-keep-your-website-conversion-friendly-and-generating-real-results.html

How to Make an Office Break Room that encourages Communication and Team-building

 Socially and culturally speaking, there is endless potential in what can be accomplished in an office break room design. Though often overlooked by management, a successful break room that fosters communication, employee introductions, and team-building can heighten productivity and profit. Instead of it being just a place to eat lunch or heat up a sandwich in the microwave, consider the opportunities that exist here. Here’s how to get the most out of your office break room.

A central location that can accommodate couples and groups

 A central location is key to a successful break room. This makes it easy for employees to walk to, encouraging more congregation here from all corners of the building. To this point, a space that is too small to have groups sitting at the same table is going to keep some employees away. At a time when more employees are eating lunch at their desks, this can make a big difference. Provide an easy to get to and relaxing atmosphere for groups to unwind, rest their minds for a moment, and enjoy each other’s company.

Coffee, tea, and other freebies

While you might not have a large budget to play with, stocking up your break room with coffee, tea, and other items are fair ways to attract employees. By using food and beverages, you can make a space more inviting to employees who may not normally hang out together. Freebies puts employees into a situation where they get the opportunity to socialize and know one another. There are some companies who work wonders with monthly pizza parties and other food or beverage themed attractions to help bring people into the break room.

Allowing employees to personalize the space

 Discuss with employees if there’s anything you can do to help make the space more accommodating for them. By giving employees a reason to give their own input to the break room layout, it gives them a sense of ownership and makes them feel welcome. Any opportunity to launch a potluck or an office social gathering, these events can be an opportunity to help personalize the space. Don’t hesitate to think outside the box in making the break room your own. Include company-branded promotional items, such as mugs, to give it an extra bit of spice.

Furniture that considers employee preferences

 When filling out your break room, consider furniture that accommodates employee interests. It’s the little details that employees appreciate. There are a few things one might consider when furnishing, including a large-sized coffee maker, microwave, toaster oven, dishwasher, dishes and utensils, refrigerators, snacks, and power towels and napkins. Remember that you want to create as relaxing an atmosphere as possible. Employees will appreciate the effort put in and in return, you’ll have a break room where employees congregate.

 An effective break room should strengthen the bonds between employees, building social relationships that translate into a more fun workplace overall. Don’t hesitate to ask employees what they would like to see in their break room, as a means of updating it. Every year, take the time to consider ways you can improve the quality of your break room.

 Every company is different, as is every set of employees. Finding new ways to improve morale and build team bonds is key to long-term success.

Source : https://www.genesissuppliesinc.ca/how-to-make-an-office-break-room-that-encourages-communication-and-team-building

5 Directions Digital Marketing might be Headed in for the rest of 2018 and into 2019

 Predicting what’s going to be the next big trend in digital marketing is something the industry seems perpetually fascinated with. Though no one can say for sure, the ability to look ahead and accurately predict where consumer behaviour is headed towards next promises rich rewards. Though we don’t claim to know anything more than what the top industry experts know, at Unlimited Exposure, we do have some ideas as to where you dollar might be best invested. These are the top 5 directions we strongly believe digital marketing to be headed towards in the next eighteen months.

Direction 1 – Creativity is King

Creativity in reaching the consumer and fostering engagement has become far more valuable than using the same marketing strategies everyone else does. Give some thought into unexpected ways to have fun and engage your client base. You may be pleasantly surprised at how successful non-traditional, unique marketing techniques can be.

Direction 2 – More Trust in the People they Know and lacking interest in Ads

Traditional advertisements are not as successful today as they have been in the past. Consumers now trust people they know, editorial sites, product reviews, and branded websites far more than they do an advertisement. Now, with more than thirty percent of internet users using some form of ad blocker, the best way to reach customers might not be through ads anymore. Using influencers, getting a social media conversation started, and partnering with similar brands might be recommended.

Direction 3 – Know where and how Customers Communicate

Tech has evolved so fast over the years and depending on the demographic you’re chasing, today there are at least a dozen unique ways to reach one’s target audience. It’s important to know not only where your customers are gathering but how they communicate with one another. By understanding how they communicate, a brand can mimic language, aesthetic, and more, seamlessly blending in. Communicating with customers and treating them as human beings is a sure way to engage.

Direction 4 – Free yourself from your Restriction

Internal barriers oftentimes restrict us from pursuing the full extent of our marketing dreams. Be it some fear of losing a website’s current customer base, an apprehension to re-branding, a lack of faith in the agreed-upon marketing strategy, or a lack of financial commitment, there’s a lot of restriction we can put on one another. In the long-term, the companies most successful in marketing have consistently broken through their barriers and have not been afraid to do so. At some point, we all need to take a chance if we want to see success.

Direction 5 – Be Helpful and Be Authentic

AIs and automated tech are almost sure to come with a laundry list of frustrations and ineffectiveness. Though we are watching this area very closely, we suspect the more helpful and authentic brands are, the more likely they will be able to succeed in the digital marketplace. Invest the extra effort to personalize your marketing messages, to be informative rather than sales-y, and to always be authentic to who your brand is. No one wants to be “sold” to. Instead, create conversation, be help and informational, and before long, you should see the difference.

As we look ahead to the remainder of this year and the next, these are five directions we think digital marketing may be headed towards. Visit Unlimited Exposure to speak with a representative today to get yourself set up with a unique marketing strategy to increase lead generation, generate amazing revenues, and see real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/701-5-directions-digital-marketing-might-be-headed-in-for-the-rest-of-2018-and-into-2019.html

Why Voice is the Next Trend in Marketing and Why you should Wait on It

 Voice marketing is a category still developing and it’s one that a lot of marketers have their eye on. As tempting as it can be to begin formulating voice-specific marketing strategies, here’s why you might want to give that a second thought.

There’s no question the growing popularity of voice-activated technology and voice search. Consumers are routinely buying virtual assistants like Alexa, Google Home, and more, and so it’s natural to question how this consumer behaviour might impact digital marketing and advertising.

Voice search seems to be an area of voice marketing where most have their eye on as if voice search continues to improve and garner numbers, it could very well change the way SEO strategies work. According to a recent survey, 58 percent of consumers have used voice search within the last year to find local business information. Think of all the other things that we are beginning to use voice search for – making reservations at hotels and restaurants, getting eCommerce pricing, finding services, and more.

In the United States alone, it’s estimated over 60 million people use a digital voice assistant to conduct searches and place orders. According to recent statistics, it’s estimated that 20 percent of mobile searches on Google are completed by voice. There’s no questioning that, at some point, voice search will disrupt the way we do advertising. Some are predicting it will transform the user experience, open up new marketing opportunities, and allow brands to get more creative. Consumption patterns, consumer behaviour, and future marketing technology all has the potential to change.

But wait! As impressive as these numbers are, we don’t think you should jump on the voice marketing trend just yet and here’s why. Voice search will change the way the digital user experience works for some however it has not changed yet. To what it will change to, we don’t quite know. Though there are plenty of predictions, no one can say for sure what the future holds regarding voice assistants. Similar to the hype surrounding wearables years ago and the immediate marketing push to set them up as the ‘next big thing’, voice assistants could peak at a certain point and end up in the same basket. That’s precisely why we want to hold off on changing all marketing and advertising to target voice search and voice marketing.

Voice is a secondary component to contemporary marketing however it’s one that is growing and getting more important by the year. Voice is not something to ignore. Keeping this in mind, as marketers, we have voice marketing strategies that capitalize on existing trends.

If the goal is to establish a connection with customers and to get the word out on product, services, and branding, voice marketing will absolutely have a role to play in the years to come. As a premiere Toronto digital marketing company, we continue to help our brands adapt to the latest trends in voice marketing, eCommerce web design, and more.

For more information on how to use voice marketing to maximize the sales opportunities in this space, feel free to contact Unlimited Exposure to speak with a representative today. Voice will open up significant opportunities for marketers and brands to get creative, interact with customers in some amazing and new ways, and make sales. We’ve got a keen eye on voice marketing moving forward and the different ways its reach can be harnessed to generate real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/700-why-voice-is-the-next-trend-in-marketing-and-why-you-should-wait-on-it.html

Social Media is something the World’s Biggest Corporations still Don’t Understand

Social media marketing is something that even some of the world’s largest corporations don’t always fully understand. As corporations, small businesses, and entrepreneurs continue to learn how to use social media, they may be sacrificing valuable dollars.

If customers are leaving negative reviews on Twitter, Facebook, YouTube, Snapchat, Instagram, and other social media applications, you may already be losing. This is the dark side of social media and it’s something that we all need to get a better grasp on.

Social media marketing is an excellent way to promote and build followings. The opportunity for customers to leave comments and reviews is integral to the success of a social media brand. When a given platform is not being adequately handled, negative comments can build up, creating negative brand reputation. Though this type of activity might not have a direct and immediate impact on your business, here’s why every company should learn how to control this avenue.

For new customers coming to your brand and seeing these reviews, comments, and complaints, they’re immediately going to associate the bad with the quality of your management, service, and product. If someone communicates a public comment about your brand, a social media marketing campaign that knows how to manage these complaints will respond, address the complaint in a timely manner, and ultimately provide a resolution. When no resolution is provided, these complaints are left to gather and guide the conversation about your business.

We live in an era where consumers have a lot of power in creating and guiding conversation about corporate brands. To this point, a single error by a social media account can have very serious consequences. Accidentally tweeting out an inappropriate message, seeing a post misinterpreted as racist and/or offensive, or mistiming a post can cost a corporation thousands of dollars. This has caused some companies to withdraw from social media altogether, citing the wide array of platforms in need of management.

Unfortunately, withdrawing participation from social media is not an option in this day and age. Any small company looking to expand or big company looking to maintain their market share, they must mobilize social interactions and social media platforms. How to do this is by having an expert-level social media marketer guide the creation of accounts, the sharing of posts, and handling audience targeting. As social media is always changing, it takes an experienced marketer to maximize the relevant channels and maintain consistent messaging across each.

Social media can foster positive conversation, initiate positive consumer behaviour, and streamline communications between your brand and the consumers. By communicating with customers, you create a personalized connection. It makes the customer feel heard and appreciated. This is not an easy task to do consistently however with the right social media marketer at your side, firms of any size can learn and adapt with the changing times.

If you are looking to build an easy, appealing, results-driven social media presence, please contact Unlimited Exposure to speak with a representative. Social media provides an amazing way to connect with customers and build brands at a rate that other marketing channels oftentimes cannot. Needless to say, the brands that have successfully used social media in the past decade have surged ahead in the market while those that have struggled with it have been a target for ridicule. Contact Unlimited Exposure today to begin your new social media marketing journey!

Source : http://unlimitedexposure.com/basic-digital-marketing/699-social-media-is-something-the-world%E2%80%99s-biggest-corporations-still-don%E2%80%99t-understand.html

Increase Sales with these 3 eCommerce Marketing Facts

Digital marketing and eCommerce is a landscape in constant shift. To maximize sales, acquire more qualified leads, and convert visitors into buyers, it takes great finesse and attention paid to the latest trend. As eCommerce marketing stands in today’s marketplace, these are three eCommerce marketing facts we want to share that can help identify how to target success in this category.

Fact #1 – No Customer is Just a Number

Personalization in eCommerce wins big. Consumers expect it in this day and age. They’re not just a number. They expect a friendly, personalized service and communication that appeals to who they are as people. Personalization can be acted out in many ways in marketing. Personalized eCommerce email marketing campaigns have shown to be 26 percent more successful than the non-personalized alternative. Something as simple as including a personalized subject line will ensure more people see your marketing messages. Using things like the customer’s name in an email, mentioning previous purchases in marketing messaging, and incentivizing consumer participation in brief surveys as a means of acquiring consumer info are all key personalization strategies.

Fact #2 – Social Media is a Great Source for eCommerce Sales

Every eCommerce marketing strategy should have a strong social media component included. Use social media to help shape your brand’s personality with unique, authentic messaging. Create product-specific messaging to attract consumers to specific categories of your eCommerce shop. Using paid marketing advertisements to attract qualified leads has also been shown to generate real results! Though paid marketing might not necessarily be a preferred route for some eCommerce companies, organic reach on social media has dropped by more than 50 percent on the last three years. Targeting paid ads on social media might be the perfect marriage for eCommerce companies looking to generate revenues instantly.

Fact #3 – Influencer Marketing will work wonders for your eCommerce Site

Influencer marketing is everywhere in 2018. Research has shown that people are more likely to buy a product when it is recommended to them from someone they trust. By selecting influencer marketing as a strategy moving forward, you can successfully build trust with consumers and it won’t break the bank either. According to a recent survey, businesses make roughly $6.50 for every $1.00 they spend on influencer marketing. Imagine your eCommerce site being promoted by an influencer who may have anywhere from 1,000, to 10,000, to 100,000 followers or more. All those people who may not have been exposed to your eCommerce brand previously are now made aware that you exist. Additionally, pick an influencer correctly, the return on investment could be even higher than what’s mentioned.

Increase eCommerce Profits building on these 3 eCommerce Trends

Regarding these trends and others, eCommerce profits can notably increase when one capitalizes on personalized messaging, social media marketing advantages, and strong influencer marketing campaigns. As algorithms and consumer behaviour changes, gaining success in the eCommerce space will depend on maximizing the opportunity and anticipating changes in the marketplace. At Unlimited Exposure, we can help guide your eCommerce site towards extensive short- and long-term success. The trends included in this article the ideal place to start.

For more information on how you can successfully build eCommerce sales, please speak with a representative at Unlimited Exposure today. As Toronto’s premiere digital marketing and eCommerce company, we have expert knowledge in eCommerce market strategies, advertising campaigns, and consumer communications.

Source : http://unlimitedexposure.com/basic-digital-marketing/698-increase-sales-with-these-3-ecommerce-marketing-facts.html

How to Build a Smartphone-only, Mobile Marketing Plan to Win Critical now more than ever, a mobile marketing strategy is an efficient way to succeed in the marketplace regionally, nationally, and internationally. Today, there’s more than 50 percent of eCommerce customers shopping on mobile platforms, and more than half of online searches are done via smartphones and similar mobile devices. Any small business eCommerce site should have an aggressive smartphone-only mobile marketing plan to increase sales, revenues, and profits. Digital media consumption is continually shifting towards mobile and handheld devices. A decade from now, the amount of users on smartphones and similar devices will be even higher. Yet still so many eCommerce platforms are still not adaptable to mobile platforms. That is an immense mistake! Consumer preference is to shop easy. When they tap into your eCommerce platform and see there is no mobile-only version, they will in all likelihood leave and go to a direct competitor. Thereby, the first step towards successfully interacting on smartphones and mobile marketing channels is to ensure your website is mobile responsive. Next, developing a smartphone-specific mobile marketing eCommerce plan is needed. After launching mobile applications and mobile sites, eCommerce platforms have seen customer engagement grow significantly. Customer retention also sees an increase with mobile strategies, such as Mittal who improved their retention to 92 percent following the launch of their mobile application strategy. To succeed in eCommerce, a mobile-only marketing campaign is crucial to today’s success and tomorrow’s success. Why mobile-only marketing is so important is because this is where consumers are. In order to reach consumers, mobile is where you need to target. That means, paid mobile ads, organic SEO-driven mobile presentations, social media marketing, and more. Mobile pages should be easily accessible, content should be easily read and shared, product presentation should be mobile optimized, and the cart checkout sales process should be crafted with mobile consumers in mind. As the years go by, less and less people are going to be using their laptops, desktops, and non-mobile devices to shop eCommerce. As the eCommerce industry grows, it’s going to succeed in large part thanks to the increasing size of the mobile audience. How to build a smartphone-only mobile marketing plan is an exercise in optimizing every aspect of your digital presentation for mobile users. Any time you are presenting content, a new page, or a new product, examine it from the perspective of a mobile user. If it does not look appealing, easy to access, or sales-friendly, a change is needed. Mobile-first marketing is a growing trend among marketers in the last few years and for the reasons we mentioned, it will likely be the way forward in how digital marketing is presented. Every day, millions of people across Canada, the United States, in the UK, and internationally are using smartphones to search, browse their favourite websites, engage in social media, and buy eCommerce. Year after year, there is increases in how many people are using smartphones, how many sales mobile eCommerce is making, and how the mobile user experience is all the more important. As one of Toronto’s top eCommerce marketing companies, this is what we pay attention to. For more information on how to build a smartphone-friendly mobile marketing plan, speak with a representative at Unlimited Exposure today. We would be happy to recommend some options on how to maximize eCommerce success in your corner of the market!

Critical now more than ever, a mobile marketing strategy is an efficient way to succeed in the marketplace regionally, nationally, and internationally. Today, there’s more than 50 percent of eCommerce customers shopping on mobile platforms, and more than half of online searches are done via smartphones and similar mobile devices. Any small business eCommerce site should have an aggressive smartphone-only mobile marketing plan to increase sales, revenues, and profits.

Digital media consumption is continually shifting towards mobile and handheld devices. A decade from now, the amount of users on smartphones and similar devices will be even higher. Yet still so many eCommerce platforms are still not adaptable to mobile platforms. That is an immense mistake! Consumer preference is to shop easy. When they tap into your eCommerce platform and see there is no mobile-only version, they will in all likelihood leave and go to a direct competitor. Thereby, the first step towards successfully interacting on smartphones and mobile marketing channels is to ensure your website is mobile responsive.

Next, developing a smartphone-specific mobile marketing eCommerce plan is needed. After launching mobile applications and mobile sites, eCommerce platforms have seen customer engagement grow significantly. Customer retention also sees an increase with mobile strategies, such as Mittal who improved their retention to 92 percent following the launch of their mobile application strategy. To succeed in eCommerce, a mobile-only marketing campaign is crucial to today’s success and tomorrow’s success.

Why mobile-only marketing is so important is because this is where consumers are. In order to reach consumers, mobile is where you need to target. That means, paid mobile ads, organic SEO-driven mobile presentations, social media marketing, and more. Mobile pages should be easily accessible, content should be easily read and shared, product presentation should be mobile optimized, and the cart checkout sales process should be crafted with mobile consumers in mind.

As the years go by, less and less people are going to be using their laptops, desktops, and non-mobile devices to shop eCommerce. As the eCommerce industry grows, it’s going to succeed in large part thanks to the increasing size of the mobile audience. How to build a smartphone-only mobile marketing plan is an exercise in optimizing every aspect of your digital presentation for mobile users. Any time you are presenting content, a new page, or a new product, examine it from the perspective of a mobile user. If it does not look appealing, easy to access, or sales-friendly, a change is needed.

Mobile-first marketing is a growing trend among marketers in the last few years and for the reasons we mentioned, it will likely be the way forward in how digital marketing is presented. Every day, millions of people across Canada, the United States, in the UK, and internationally are using smartphones to search, browse their favourite websites, engage in social media, and buy eCommerce. Year after year, there is increases in how many people are using smartphones, how many sales mobile eCommerce is making, and how the mobile user experience is all the more important. As one of Toronto’s top eCommerce marketing companies, this is what we pay attention to.

For more information on how to build a smartphone-friendly mobile marketing plan, speak with a representative at Unlimited Exposure today. We would be happy to recommend some options on how to maximize eCommerce success in your corner of the market!

Source : http://unlimitedexposure.com/basic-digital-marketing/697-how-to-build-a-smartphone-only,-mobile-marketing-plan-to-win.html

How do you Know your SEO Strategy is Working – here’s How!

To gauge whether an SEO strategy has been successful, it requires one to know where to look to measure. The most obvious answer regarding how you know whether an SEO strategy is working is in how much activity your site is generating. That said, it’s not always easy to tell whether a strategy is reaching its full potential or whether there is something else happening.

There are four key areas that you want to measure to see whether a strategy is responsible for a site’s success, including the most important of which is the amount of traffic. Cite Google organic traffic to get these numbers. Ideally, you want to separate between any organic traffic and paid search advertising traffic that may be ongoing. Areas of the site to see traffic numbers are main pages, category pages, and specific blog postings. By targeting specific areas, you should be able to narrow in on where efforts are working.

Next in line on what to look for to determine whether a strategy has been successful or not is in a page’s SEO ranking. Though this metric is highly flawed due to the number of variables involved, there are trends in SEO ranking that could indicate quite clearly whether a strategy is working. For example, grouping keywords together to measure their position over time is worthy of consideration. Determining whether a page ranking for a specific keyword is consistent or fluctuating is something else to look at.

Thirdly, there’s customer engagement. This can admittedly be measured in any number of ways, such as comments, likes, shares, sales, etc. It’s in large part up to the marketer or site owner to decide how they wish to measure customer engagement. Ultimately, it should come down to what action you want a user to take. Should you want the visitor to stay on your site and read pages of content, ‘page views per session’ is something be attentive to. If the goal is for the customer to make a purchase, measuring customer engagement by sales is recommended.

Lastly, there’s revenue or leads generated. Any SEO strategy is a financial investment that, when done successfully, can pay for itself by generating strong leads and revenues. Though many of us can get caught up on lead tracking, revenues is another metric that can be used to determine where your search engine optimization approach is working.

Remember, if you don’t know what the purpose of your SEO strategy is or how to measure it, you will never be sure if your time, effort, and financial investment was worth it. These areas of metrics is just where you may want to start. There are numerous others you may want to check out, again, depending on what the final goal is with your campaign.

As Toronto SEO experts, Unlimited Exposure has proven we know how to develop and implement a successful SEO campaign. We know what to watch out, what to avoid, and can help any site generate real results in revenue, sales, and conversion. If you aren’t already measuring your SEO campaign, we would love to discuss with you possible options moving forward, and how to target short-term and long-term SEO success. Contact Unlimited Exposure today to speak with a representative and find out how we can help your SEO strategy!


Source : http://unlimitedexposure.com/basic-digital-marketing/696-how-do-you-know-your-seo-strategy-is-working-%E2%80%93-here%E2%80%99s-how.html

5 Basic Ways to Publish and Promote your Content Marketing

Learn how to successfully implement a content marketing strategy and maximize the opportunities out there to promote. As digital marketing specialists, we’ve been publishing and promoting content marketing plans for years, and with great results! Here are five things to keep in mind when publishing and promoting content marketing on your website and sharing platforms. By utilizing these five basic strategies, help bring in more potential customers.

1 – See your Content from the Perspective of the Audience

Search engine optimized content should always be written for the audience first and not the search engines. If it resonates with the audience, believe us when we say it will show up in your analytics and it will have a positive effect on your search ranking. Google’s algorithms actually penalizes those articles that are a little too focused on search engines and keyword inclusion.

2 – Create Content that is Relevant for Months at a time

As important as timely articles are, creating content that is going to be relevant six months, a year, and two years down the line is oftentimes the most valuable. Via this content, equity slowly builds creating more value as the months roll by. Creating this type of content also allows you to potentially re-publish with new or updated information at a later date.

3 – Set a Consistent Publishing Schedule

To successfully establish an audience, one must develop a relationship where they can count on you to post content consistently. Set up a regular publishing schedule – i.e. every Wednesday, as an example – and stick to it. Be it a daily, weekly, or monthly schedule, if you can set an expectation and come through on it, you’re likely to see visitors return to your page regularly.

4 – Write Long-Form Content that can be Easily Read

Posts that average between 1,500 and 2,000 words receive the most traffic on the traffic. When building this type of long-form content, be sure to break it up. Writing long blocks of text won’t win you any fans. Be sure to include headings and subheadings, images and video if/when appropriate, paragraph breaks, bullet points, numbered lists, and whatever else to make an article like this more digestible.

5 – Promote, Promote, Promote

Even if your content is gold, when no one knows that it exists, it’s not going to get any looks. Paid and non-paid advertising via social media gets the word out, and provides readers the chance to interact with the content posted. Facebook, Twitter, Instagram, Snapchat, and more are just the beginning. Finding relevant sharing platforms is a huge part of the publish-and-promote process of content marketing.

This is the Beginning of your Content Marketing plan!

Content marketing strategies are a great way to help build an audience and to contribute value to your brand. Capitalize on the services or product you’re selling with high quality informational content that keeps fans coming back for more. As one of the top marketing initiatives of the decade, content marketing has helped thousands of new and established brands gain market share. By following these five content marketing tips, attracting attention to your business should be no problem.

For more information on how to publish and promote a content marketing strategy, contact Unlimited Exposure today. We will assign a qualified expert content marketing strategist to your brand and ensure you’re provided with useful, relevant strategies to grow your business.

Source : http://unlimitedexposure.com/basic-digital-marketing/695-5-basic-ways-to-publish-and-promote-your-content-marketing.html

How to Use the Digital World for Event Marketing

A decade ago, doing digital marketing for events in Toronto, Canada successfully may have been as simple as creating a Facebook Event and spreading the news. Today, things are a lot more complex. Thankfully, the rewards are there to be achieved. Tech has allowed brands to promote events in ways that would have cost $1,000s decades ago. Build events like seminars, promotional events, group meetings, concerts, speaking engagements, and all sorts of event fun through social media, website SEO-driven strategies, and more. Here’s how!

Email Marketing Blasts

Email marketing is a much-needed component to any site’s and brand’s marketing plan. Email blasts can be used to spread word on an event. That said, email marketing should be built off of getting regular customers, fans, and visitors to subscribe. This is not marketing spam. This is email marketing to a targeted client base that is already interested in your brand. Blasts specific to events marketing are known to have an average open rate of 30 percent. The percentage of people from there who actually make it out to your event is going to be similarly minimal. That said, email blasts are a necessary part of using every opportunity to promote.

Social Media

Any digital event marketing should be centered on a social media strategy that gets the word out. With more than 92 percent of consumers willing to follow a recommendation from a family member or friend, this is a great opportunity to use social media to use your followers to promote to their family and friends. Consider inviting friends’ lists and encouraging followers to invite friends, using targeted ads to amplify your event marketing, creating a video marketing highlight reel from past events to share and promote on social media, and cross-promoting across different platforms.

Making the Value and Purpose of your Event clear

Throughout all of this promoting and marketing online, it’s always important to keep in the back of your mind the value proposition of an event. The audience who engages with your brand’s marketing messages should know what it is you’re promoting, why your event is important to them, and how them being at your event will be of value. Remember, when your marketing is able to create enough value in the mind of the audience, they will be more likely to engage with your event. Be detailed and strategic with your marketing, and build interest.

Email marketing, social media, and establishing the value proposition are three key strategies in successfully using the digital landscape to attract an events audience. There may be additional opportunities to promote your event online, including partnering with influencers, getting your event into different events calendars, and tapping into local classifieds. These are all techniques that may work for some. Consider hiring a digital marketing company, if you do not have one already, to help guide the financial investment for events marketing. That way, you can ensure you are making the most of the opportunities available to you out there.

To learn more about using digital marketing to promote your event, please contact a representative at Unlimited Exposure. As a premiere Toronto digital marketing company, we can direct your brand towards tactics that will garner attendance and help produce real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/694-how-to-use-the-digital-world-for-event-marketing.html

9 Tips for Writing SEO-Friendly Content Marketing

Content marketing is all about writing SEO-friendly copy that will engage readers. Creating effortless SEO-friendly content marketing is an art and a science. It could take months to master it and throughout that whole time, as SEO trends and strategies change, your whole approach may have to be uprooted. Thankfully, there are some basics to hang your hat on, ensuring you maximize every opportunity to produce the most effective piece of content possible.

#1 – Highlight Key Info

Before setting out to write content marketing, have bullet points of key information. Prioritize that information into an easy-to-read format. Also, providing the most important info towards the beginning of an article is recommended, ensuring the reader gets what they expect early on.

#2 – Use Headlines and Subheadings

Headlines and subheadings are a great way to break up content, keeping it easy to read for anyone browsing your page. Content marketing should be able to be scanned quickly and easily. Informative, click-friendly headlines help keep flow, engagement, and interest high.

#3 – Limit Unnecessary Detail

Be concise when you write. If there are sentences that don’t mean a whole lot and that can be taken out, remove them. Focus on the information and details that matter, and cut out anything that doesn’t.

#4 – Build Paragraphs small

SEO-friendly content marketing is not an academic paper nor is it a novel. Paragraphs should be kept short and to the point. Preferably, have one idea per paragraph. Break up more complex ideas into shorter paragraphs of two to three lines for greater effect.

#5 – Animations, Graphics, and Creativity

Content marketing today is using all sorts of tricks to keep the reader engaged. Placing animations, images, and video to support the information being discussed works wonders. Including creative captions on images and video is also a strategy widely practiced.

#6 – Minimalist white space

Break up content with white space. Walls upon walls of text are not always engaging, especially for the growing audience online that is used to shorter paragraphs. Don’t hesitate to use elements of white space to better separate individual lines as well as the paragraphs themselves.

#7 – Use your ‘Active Voice’

An ‘active voice’ is easy to read and simple to understand. When writing, don’t state your points passively. Be confident. Be direct. An active voice will help keep the audience engaged and make them feel as if they’re talking to someone in conversation.

#8 – Using bullet points

Bullet points are great at highlighting paragraphs that may be better delivered in a list format. If information is best delivered through a list, using short bullet points is great for scanning. Be careful not to overuse this type of list as it will limit its effectiveness.

#9 – Don’t be Afraid to use Large Type

Techniques such as large type, bold text, and more can help keep the eyes scanning your page for information. By manipulating font, you can also draw attention to keywords and ideas you want emphasized.

If you are interested in developing SEO-friendly content marketing for your site, please visit Unlimited Exposure today. As experienced Toronto website optimization professionals, we know the ins and outs of producing sales, revenues, and ROIs off of effective content marketing strategies. Instantly see better conversions and higher engagement when you partner with Unlimited Exposure. We are the experts in digital marketing!

Source : http://unlimitedexposure.com/basic-digital-marketing/693-9-tips-for-writing-seo-friendly-content-marketing.html

4 Video Marketing Facts in 2018 that will Change the Way you Promote

Video marketing has been a growing trend in the marketplace since 2013 and if these 4 video marketing facts are anything to go by, this year will be its biggest yet. If you’re not already tapping into video marketing to promote your products, services, and brand, now might be the time.

Fact #1 – 81 Percent of Businesses will use Video Marketing this year

In 2017, approximately 63 percent of online businesses were using video as a marketing tool and this year, that number is expected to increase to an all-time high of 81 percent. Though this might mean extensive competition in the video space, as more marketers begin using video as a platform, it has opened up this marketing channel across sites like YouTube, Instagram, Facebook Video, Twitter, and more. If you’re looking to jump into video marketing, know that more sites than ever are using creative storytelling, animations, and high-tech production values to woo audiences. Needless to say, to succeed will not be easy – though extremely rewarding.

Fact #2 – The Average Person watches 1.5 Hours of online Video per Day

According to recent research, the average person is watching approximately an hour and a half of online video every day. Fifteen percent of people are watching more than three hours of video per day. As online video has fully integrated into many peoples’ lives, this presents a perfect opportunity to market to them. Though most of this use is through Netflix, Hulu, and similar sites, identifying and researching opportunities in this space is an increasing priority for marketers. What one should take away from this video marketing fact is that video marketing is growing not because that’s what marketers want but rather, it’s because this is where the consumers are.

Fact #3 – 85 Percent of People want to see more Video from their favourite brands

Video marketing has proven to be so successful with consumers that they actually want more of it. Video is on-trend and in-demand, and more consumers want to see more from their favourite brands. Though video content may not always have to be sales-based, developing a set of informative or fun videos can be a great way to connect and resonate with your target audience. These could be how-to videos, explaining service benefits, a promotional video, or just entertainment surrounding a topic close to your brand. Remember, video marketing is about creating coherent messaging that engages!

Fact #4 – 81 Percent of People will buy a product or service from video marketing this year

In 2017, it was 74 percent of people who were convinced to go with a product or service after watching a brand video. This year, that percentage continues to increase ever so slightly to 81 percent. A brand video does not necessarily need to sell directly, though including CTAs is important. A brand video employed strategically within a social media marketing, content marketing, or brand development plan can be highly effective at providing high returns. Consumers are watching, they are ready to like and share video, and if your brand can successfully present a product or service, the sky is the limit!

The facts don’t lie! What this research tells us is online video marketing is on the rise and it’s not something that any marketer should ignore. For more information on how to build a successful video marketing plan in 2018, please speak with a representative at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/692-4-video-marketing-facts-in-2018-that-will-change-the-way-you-promote.html

Why SEO in 2018 is Harder than it Was in 2017 and other Changes by Google

SEO and Google are a relationship every online marketer has their eyes on. Where Google goes, so does the entire search engine optimization industry. Throughout the past few years alone, Google has implemented numerous changes that has changed the way we do SEO. In some ways, things have gotten easier and in other ways, they’ve gotten a lot harder. SEO in 2018 is not the same beast it was last year. Needless to say, here are some of the updates we’ve had to adapt to.

Google has impacted numerous aspects of SEO-driven content production, release, and promotion. Today’s SEO by Google expects higher quality content with better spelling, grammar, and sentence structure than ever before. If Google’s bots pick up low quality content on your site, don’t expect it to make a positive difference towards where you place in the rankings. As Google’s algorithms have gone through updates over the years, the bar for quality has gone higher and higher.

In addition to the requirement of higher quality content, Google will reward sites that focus on having fewer high quality pages rather than a large amount of low quality pages. As SEO specialists, this has meant building longer, more effective, and more immersive content rather than simply producing dozens upon dozens of articles that lack meaning. Next on the list of changes instigated by Google is link building requiring higher quality links than ever before. The days of acquiring low quality links and expecting this strategy to work in ranking high is no longer appropriate.


There are three other key ways in which Google has changed the SEO game in the last couple years. The sites built with a user experience that is more immersive, trendy, and easy to use are ranking higher than the more basic alternatives. Secondly, Google promoting SEO as an effective way to gain traffic has also meant an influx of competition using content marketing to gain eyes. That means an increased difficulty in ranking high, subsequently making it nearly impossible in some categories to rank #1. Thirdly, little things such as advertisement placements, the implementation of voice search, mobile responsiveness, and more are all playing a more fundamental role in ranking on Google than ever before.

Needless to say, rankings are never permanent on Google, Bing, and other search engines. To maintain rankings, one must continue to utilize search engine optimization strategies that are targeted and effective. SEO is always a pursuit, even in times of high search placement and achievement.

Remember, techniques that work today are never guaranteed to work in the future. If you’re overseeing a website, take note of patterns in traffic today compared to the patterns from last year and the year before. It’s likely there are some changes. Perhaps organic traffic has increased or decreased, perhaps where leads are being generated has changed, and/or perhaps there are no discernible changes. For certain sites, SEO has changed a lot more than it has for other sites.

As SEO specialists, we always have an eye on Google updates and where SEO is headed next. Visit Unlimited Exposure today to speak with a representative. Using results-driven strategies, we produce the greatest ROI for our clients, ensuring their marketing is up to the highest standard.

Source : http://unlimitedexposure.com/basic-digital-marketing/691-why-seo-in-2018-is-harder-than-it-was-in-2017-and-other-changes-by-google.html

Is Email the Missing Piece to your Successful Marketing and SEO Plan – why it might be!

For multi-national retail giants, some of the biggest brands in fast food, and the world’s biggest companies in consumer goods, email plays a huge role in their success. For smaller businesses looking to gain market share through content marketing and SEO, email may have equally promising ROI as social media. If you know how to implement a successful email marketing campaign, chances are your brand is going to be well-served to fight even the biggest of its competitors.

Ignoring the reach of email can be a big mistake for marketers and SEO specialists. To connect to social media platforms, register for eCommerce, and in general, to use the internet, one must have an email. Though there are oftentimes much more attractive, trendy marketing strategies that we like to talk about, the effectiveness of an email campaign has not diminished over time. Just as reliable as ever, email has the potential to pull back in past customers and to increase revenues in healthy ways. If your focus is exclusively on content marketing and SEO, and there are no efforts being made to engage in follow-up marketing through email, you might be limiting your success.

How we think of it is simple. Business marketing of any variety is about, first, getting eyes on your brand and, secondly, securing a sale. Search engine optimization (SEO), content marketing, and social media marketing work great at driving awareness and attracting attention. They don’t always necessarily guarantee conversions however. In a competitive landscape, you need those conversions to survive. Email marketing might be a way to increase conversions in a very cost-effective, scalable way. All you need is a growing list of email addresses from current or past customers, in addition to the emails of anyone who has signed up to your newsletter or marketing emails, and you’re off and running!

Let’s look at the facts. In terms of ROI, a 2016 study revealed paid search marketing to generate a 25% return, direct mail a 27% return, social media marketing a 28% return, and email marketing a whopping 122% return on investment. In the United States alone, you have some 250 million email users. Needless to say, email is widely used by consumers and when businesses capitalize on an email user’s qualified interest, there exists the potential to generate some major sales. A prior study conducted in 2015 found that, on average, email marketing generated up to $38 in revenue for every dollar that was spent on it. Ultimately, all of this further supports email as a necessary piece to every website’s marketing strategy.

Email marketing establishes a distribution channel through which information can readily pass through. By having a built-in audience who wants to engage, connect, and share your content, email can be used to promote content, social media strategies and promotions, and more. Direct to the consumer, there’s the opportunity to push out promotional deals, event promotion, special offerings, and more with ease and regularity. As long as the interest of the subscriber is there, a website can successfully promote and tailor said promotions to the receiver’s needs.

As an expert Toronto marketing company specializing in SEO, content marketing, video marketing, eCommerce, and more, we know the value of email marketing. Contact Unlimited Exposure today for more information on the value email marketing has in supporting content marketing, SEO strategies, and long-term online success.

Source : http://unlimitedexposure.com/basic-digital-marketing/690-is-email-the-missing-piece-to-your-successful-marketing-and-seo-plan-%E2%80%93-why-it-might-be.html

Why Customer Reviews are Important for eCommerce for Small Business

 We live in a world where anyone can create an eCommerce site. The influx of uneducated, low performance eCommerce sites has made it difficult to stand out. There are few methods to gain exposure more valuable than strong, five-star customer reviews. Establishing trust with an eCommerce brand and building confidence in specific products, customer reviews give new customers a sense of security.

Whether you are an established brand in eCommerce or new to the game, customer reviews have an equal impact. Even for consumers who may already trust your website, customer reviews work to promote specific products, giving insight into other consumers’ experiences with them. There are many factors that go into whether a customer makes a final purchase or not. If they have questions not already answered by the product description or their own research, reviews are another way to retrieve unbiased information. The latest research shows up to 85 percent of consumers trust eCommerce customer reviews as much as personal recommendations from friends and family – that says a lot about their power.

If your eCommerce small business site does not already have product reviews, shoppers are likely to search elsewhere for them. That opens up the possibility of losing the customer altogether. Therefore, it makes sense to open up your site to customer reviews and allowing visitors to leave them. Thereby, they can also be monitored and optimized according to your preference. A great way to embed a ‘reviews’ section into your site is by taking on a product review application. If you are already working with an eCommerce web design company, they may already have some suggestions on how to move forward. Keep in mind there are numerous product review apps, some free and some paid, that can help collect and display apps in the most preferred manner.

The strategy moving forward on customer eCommerce reviews should be to find a way to encourage customers to leave them. In many cases, sites have seen that just by asking or encouraging a customer review via email receipt has given them positive feedback. Beyond simply reminding a customer to leave a review, some sites have taken things a step further by offering a small percentage discount for a returning customer’s review. Some of the world’s biggest corporate brands follow this pattern by sending a ‘thank you for your purchase’ email, followed by a ‘please leave a review’ or ‘please leave a review to receive this discount code or free gift’ email.

Also, if your eCommerce site already has an email marketing campaign set up, this might be something to mention in your newsletter. If so, it’s key to ensure that this offer is only being sent to paying customers rather than those who have just signed up to receive the newsletter. Remember, if this is the route you decide to pursue then its strategic performance must be measured. At the end of the day, the more reviews, the better however if your message is not getting out there, you won’t be catching all the reviews you could. Thus, key areas to focus on and potentially make improvements include the open rate (Adjust the subject line), click-through rate (Providing a more enticing reward), and completion rate (Ease of use for the review system).

As an eCommerce web design and marketing company, Unlimited Exposure specializes in procuring and featuring quality customer reviews. See increased profits, improved sales, and more when you develop your eCommerce website alongside the experts in the field.

Source : http://unlimitedexposure.com/basic-digital-marketing/689-why-customer-reviews-are-important-for-ecommerce-for-small-business.html

What is a Sales Funnel and How to Maximize it

 A ‘sales funnel’ is the design of the processes a customer must go through to make a purchase. The sales funnel begins with first attracting the attention of the customer and then concludes when a sale is made.

The effectiveness of a sales funnel depends entirely on its ability to attract attention, close sales, and increase conversion rates. The five stage of a sales funnel are ‘exposure’, ‘discovery’, ‘consideration’, ‘conversion’, and ‘retention’. By learning about these five stages, one can successfully maximize its potential.

‘Exposure’ is the point at which a business must attract its customer which may or may not include inbound and outbound marketing techniques. Digital marketing ads and social media marketing are two highly effective methods of maximizing exposure in the sales funnel. More businesses are also using YouTube video marketing and blogging to tap into the attentions of potential customers.

‘Discovery’ is the process of familiarization a customer takes prior to purchase, learning more about your brand. If you’ve done enough to maximize exposure, discovery takes things from there, qualifying the customer’s interest in not only buying your product but also your brand. Throughout discovery, you may wish to collect key pieces of information from the customer such as their email. Via email, you may be able to entice a customer further with first-time discounts, ‘free shipping’ coupons, and more.

‘Consideration’ is the brief moment before a visitor decides whether to purchase. If your shopper does not find the information they are looking for in consideration, they are highly likely to leave. At this stage, they are likely to compare you with your competitors, including in pricing, quality of product, shipping terms, and more. The best way to protect yourself through consideration is to ensure shipping costs and terms are favorable, customer reviews are adequately displayed on the product page, coupons or discounts are present, and/or a money-back guarantee is included.

‘Conversion’ is where the customer becomes your customer, closing a sale and providing you with their purchase. The higher the conversion rate, the better. That said, they are not necessarily the ‘end goal’ of a sales funnel. Though so much is focused on closing the sale, the actual ordering of the product is one of the less important components to the sales funnel. All that is confirmed via conversion is that the prior three stages of the sales funnel were appropriately maximized.

‘Retention’ is the ultimate end-goal of a sales funnel. That is, one wants the customer to be happy with their product, satisfied with the shopping experience, and likely to return or recommend your store. Customers do not want to feel like a number – they want to feel valued. Thus, be sure products are delivered on time, in perfect quality, and that any money-back or replacement guarantees are in place. At times, it might be appropriate to provide the customer with a survey to detail positives and negatives about your service, which could reveal key areas to improve on.

As eCommerce specialists and digital marketing experts, Unlimited Exposure would love to help in maximizing the opportunities in your sales funnel. For any eCommerce website owner interested in optimizing, increasing revenues, and more, contact a representative today for more information.

Source : http://unlimitedexposure.com/basic-digital-marketing/688-what-is-a-sales-funnel-and-how-to-maximize-it.html

Is Social Marketing worth the Investment or Are you Wasting your Marketing Budget – a Discussion

Digital social marketing produces results however the unfortunate caveat to that is that it does take time. Unfortunately, some businesses may not have the patience to see their investment grow. The question of whether social marketing is worth the investment or is a waste of money is a very common question among small business owners and those new to the digital marketing game. As a company involved in digital marketing and having seen the results it can produce, here’s what we think about the ‘investment’ that is social marketing.

To begin, large corporations throw hundreds of thousands of dollars at social marketing hoping that something sticks and in large part because of the amount of money being invested, the results are sizeable. For smaller companies however, social marketing budgets are going to be a lot smaller. That is not necessarily a bad thing either. It only services to challenge social marketing companies such as Unlimited Exposure to stretch this investment to the maximum. To be clear, a website does not need hundreds of thousands of dollars in social marketing to get hundreds of thousands of dollars back. If one knows how to successfully create and maximize the potential of a sales funnel, and if the lead generation is strong, there’s no limit to what a smaller budget can achieve.

Secondly, those who do social marketing well recognize that it’s not just one single factor that promotes whether a given strategy works or not. Social marketing has many moving parts and those successful at it will know how to make the most from these different components to ultimately produce the desired result. Even focusing on something specific like a social media channel such as Facebook will still require a marketer to ensure that an ad placed has the infrastructure in place to deliver a sale. For example, even with an effective Facebook advertisement, there may be several places along the sales funnel where a potential customer could be lost.

Thirdly, social marketing is all about an investment returning an equal or greater investment. Though your goal might be likes, clicks, shares, and more, the dollar amount you put in should reap enough reward that it justifies it. If social marketing is not increasing business in substantial ways, it’s likely not a very successful strategy or the goals you are driving towards are not those that will deliver profitability. When it comes down to it, social marketing is about increasing revenues for the target site. Comments, liking, and sharing is important, yes, however the bottom line is sales-based. To be successful with social marketing, one should be able to take all this activity and angle it towards sales.

Examining these three points, when we think about whether social marketing is worth the investment, we evidently agree that it is. However, you need the right strategy and the right social marketer to oversee it. How to build a social marketing strategy does not involve simply throwing money at it, expecting it to perform. In time, the rules change and a smart marketer will know how to maximize existing resources to successfully change a strategy.

When getting involved with social marketing, it’s integral to work with a company who knows their stuff. Unlimited Exposure employs high performance, adaptable social marketing strategies to deliver big results. Call us today to see higher revenues and tap into our expert-level marketing machine.

Source : http://unlimitedexposure.com/basic-digital-marketing/687-is-social-marketing-worth-the-investment-or-are-you-wasting-your-marketing-budget-a-discussion.html

6 Things We’ve Learned from Doing Successful SEO in 2018

 Long-term SEO accomplishments take time to build. Thankfully there is always time to correct mistakes and improve upon strategies that may not be performing ideally. With literally thousands of variables that could affect your search engine ranking, there are no guarantees in SEO. In our time of doing SEO successfully in 2018, here are a few of the lessons we’ve learned.

#1 – There is no single SEO strategy that works for all

SEO strategies vary according to the client. Even with the right keywords, amazing content, and strong links, a strategy may not perform with one client the same way it did with another. Using the same strategy again and again is not necessarily a bad thing if it performs well. That’s no sure thing though. Clients come with different goals, competitors, and keywords. So be prepared to swap out what isn’t working to create new strategies and techniques to obtain long-term SEO success in 2018.

#2 – There’s no growth hack to Google

Google dominates SEO, establishing new algorithms and always pushing to deliver better content to its users. Any ‘SEO expert’ who is trying to outsmart Google, hack an algorithm, find a loophole, or utilize what are known as black-hat tactics to rank high, it will absolutely work against you. As Google’s algorithms have continued to get better, they’ve also gotten better at identifying lesser quality articles filled with spammy links and keyword stuffing. Risk it and you’re likely to be penalized.

#3 – Put yourself in the shoes of the searcher

We don’t all search the way one might expect. Some people search through questions while others will do it through keywords. In most cases, you might be surprised at how and where people get to your site from. Therefore, as a company specializing in search engine optimization, there’s sufficient keyword research and digging that must be done to find precisely how to connect and reach the targeted customer base.

#4 – Always measure

The ultimate determinant of a successful SEO strategy is how it performs. No matter how well written a piece of content is, from an artistic or technical standpoint, it needs to perform. Using analytics software, it should be possible to see how much traffic it is generating, number of comments, if there’s any impact negative or positive on domain authority, and what kind of referral traffic it might be generating. By approaching analytics objectively, you reap many rewards!

#5 – Challenge your strategy routinely

When you set in an SEO strategy, it’s important to re-evaluate it routinely. Algorithms change, consumer preferences do as well. What drives search patterns today may not do the same six months from now. Be sure to re-evaluate what you are doing, auditing performance and ensuring that any opportunities to improve are being capitalized on.

#6 – SEO is an Art and a Science

SEO expertise is an ongoing education and it does not stop no matter how much you may already know. A high quality SEO company must stay relevant and plugged into the community, exploring the latest trends and learning about how search engine optimization is changing. If one does not keep up to date on their SEO strategies, they will gradually fall behind. Thereby, one must maintain a student mentality when approaching search engine optimization and keep learning on a continual basis.

These are the 6 things we’ve learned from doing SEO in 2018 successfully. If your website is struggling with search engine ranking and finding the right SEO, contact Unlimited Exposure today for more information.
Source : http://unlimitedexposure.com/basic-digital-marketing/686-6-things-we%E2%80%99ve-learned-from-doing-successful-seo-in-2018.html

4 Lessons to Learn in Marketing from ‘Saturday Night Live’ that apply to your Digital Business

Saturday Night Live has survived over five decades and counting. Though the popular late Saturday night television show has gone through its ups and downs, it has successfully thrived in the marketplace outlasting competitors and creating conversation. As experts on digital marketing, SEO, and internet brand development, we are always on the lookout for inspiration. No matter what one might think of ‘Saturday Night Live’, its drawing power has remained consistent and its success is hard to argue with. So here are four lessons to learn in marketing from Saturday Night Live that may apply to your digital business.

#1 – Tackling the key issues of the day

Saturday Night Live first aired in 1975 and even early on, the show was never afraid to comment on key issues of the day. Though a digital business may not wish to tackle satirical political commentary like Saturday Night Live or offering social commentary that wasn’t asked for, to market in a digital space is to know how and when to comment on key issues. Keep on the lookout for fun subjects in the news or hashtags you can piggyback on. Find out the conversations being had in your industry and participate. Use social media as a way to tap into the conversation and get to know what your customers are talking about.

#2 – Creating opportunities with trendsetters

Saturday Night Live has routinely sought out the biggest and best talent to feature and contribute to their brand. In terms of how this applies to digital marketing, you may see this as a lesson to the products and services you offer, the digital marketing company you work with, and where you are putting your investment. Saturday Night Live has also successfully changed with the times, delivering different forms of content and humour according to what makes the audience laugh. If something is resonating with your target audience, give them what they want and look into why this something is creating that conversation. There may be more opportunities to explore there.

#3 – They know what they do best and they do it

Though never a show that has focused on its direct competition, Saturday Night Live is the #1 show in the late night live sketch comedy category because it has consistently done what it does better than anyone else. This is exactly what your brand, business, and website should be about. If you know what it is you’re selling, and what makes you different from any related and unrelated competition, pursue it.

#4 – Creating a strong marketing team

Lorne Michaels has been at the helm of Saturday Night Live for nearly all of its 40+ years. Why the show has been consistently successful is because he knows who to hire to create quality content and to help the show continue to find a new audience. When you hire a digital marketing company, it’s got to be the same approach. Consider hiring the most impressive, effective, and natural digital marketing company to receive the best results. As a small business owner, any will tell you that it’s impossible to manage every detail yourself. Thus, learning how to hire the best digital marketing company will play a significant role in long-term marketing success.

For more information on how you can achieve long-term digital marketing success, contact Unlimited Exposure today to speak with a representative.
Source : http://unlimitedexposure.com/basic-digital-marketing/685-4-lessons-to-learn-in-marketing-from-%E2%80%98saturday-night-live%E2%80%99-that-apply-to-your-digital-business.html