What Your Brand Website Says About You

Websites are your online face to the world. For many of your customers, your website is the first time they will experience your brand. You want your interaction to be positive, but how can you ensure that it is? As a Toronto SEO company, it is our job to ensure that your target audience sees you as a reputable and trustworthy industry expert.

Graphics And Design:-

Website visitors make snap decisions about your brand within seconds of landing on your website. While the text on your website is of course important, the colors, design, and graphics must speak to your target audience. Where website design varies greatly from print design, is that even an artsy brand must deliver a website that is clean and professional. Yes, your website must represent your brand, and coincide with your print marketing materials—you first priority is to brand yourself as an authority. The size and scale of graphics and images must be online appropriate, and look clean and crisp on smaller mobile screens.

Web Optimization:-

Search engines like Google, Bing, and Yahoo! appreciate good design, and expect all websites to be built with modern SEO. This goes beyond mobile responsive website design, to modern coding and fully optimized web pages. This is rarely achieved with DIY web design, because custom CSS is required to fully optimize your website.

Content Matters:-

Even if your website is full of sliders and small text boxes, the content in each area of your website must be original, keyword optimized, and well-written. While content can still be fun, your core website content plays a vital role in your organic web optimization. Add to your keyword mix by investing in monthly blogging services.

Unlimited Exposure is your trusted Toronto SEO company. Reach out to us today to refresh your current website, or build a new website from scratch!

What Are Your Customers Saying About You Online?

Leaving a positive or negative review about a product or service experience is now easier than ever before. While all companies have some displeased customers, it is important to keep a close eye on your consumer reviews. Online reputation management services are an often forgotten part of online branding, and we have the ORM packages you need to boost your brand.

HAVE YOU CHECKED YOUR RECENT ONLINE REVIEWS?

As surprising as it might sound, prospective customers want to see you have some displeased customer reviews. Negative reviews are often more detailed, and may include priorities that are less meaningful to your prospect. However, they also want to see you have significantly more positive reviews than negative. Keep a list of the review sites you are on and a close eye on your reviews. Also, periodically check to see if you have been added to any new sites.

IT’S NEVER TOO LATE—VIEW OUR ORM PACKAGES NOW

It is never too late to begin working with an ORM company like Unlimited Exposure. Whether your reviews are overwhelming positive, mediocre, or have great room for improvement, we know how to make you shine. We will help you to choose from our current online reputation management packages, and analyze your current online reputation.

WHAT YOU CAN LEARN FROM YOUR REVIEWS

While we will help you clean up your online reputation, we also encourage Toronto business owners to take a constructive look at their online feedback. Aside from the occasional online trolls and clients who are impossible to please, you can sift through the comments to identify your greatest areas of opportunity.

We invite you to learn more about our current online reputation management packages. It won’t take us long to help you turn things around!

Source: https://www.linkedin.com/pulse/what-your-customers-saying-you-online-ben-ramedani

Social Media Optimization—Is More Really Better?

Regardless of your industry, target audience, or local service area, developing a solid presence on social media is a must. While social media allows you to connect and engage with your fans and followers, you may wonder how many social profiles you should have. Some businesses take the approach of signing up for as many as possible, but is that approach effective? As a tenured social media optimization company, we have the answers you need.

 

More Isn’t Really Better

There are an ever-growing number of social media platforms to choose from, but no, you need not sign up for each one. Instead, keep an eye on the up-and-coming social sites—and only sign up for sites your target audience frequents. As a tenured SMO company, we can help you to decide which sites are most relevant to your brand or business.

A Strategic Approach To Posting

Posting on social media can be a lot of fun, but can also feel like work. Many business owners fall short in posting aggressively when they open their new social media account, then falling off when the fun wears off. However, you must take a strategic approach to posting that is both consistent and relevant regarding marketing your business. We have the SMO packages you need to lighten your load and establish you as a trusted industry expert.

Posting Isn’t Enough

Just like your website, it isn’t enough to just create a social media profile and post regularly. You must optimize your profile and pages, market your page and posts, bookmark your social profiles, and invest in paid social marketing. This takes a lot of time and research, and is in a constant state of flux. However, thankfully, Unlimited Exposure stays on top of all SMO trends and offers SMO service packages to meet all of your needs.

Unlimited Exposure is an SMO company based in Toronto. We lighten your load by taking social marketing off of your list of things to-do, and we deliver measurable results.

Source:https://www.linkedin.com/pulse/social-media-optimizationis-more-really-better-ben-ramedani